Food Turkey / Jan-Feb'16

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Et işleme endüstrisinin dünyadaki bir numaralı fuarı Frankfurt /Almanya, 7. – 12. 5. 2016 Gıda sektöründeki trendler. IFFA 2016’da bulabilecekleriniz: – daha iyi bir ekonomik verimlilik için yeni konseptleri – yeni otomasyon çözümlerini – gıda güvenliği ve yüksek kalitesi için yenilikleri – 4.0 gıda sektörü Ayrıca enerji verimliliği ve sürdürülebilirliği için yeni fikirler edineceksiniz. Sektörün ve teknoloji liderlerinin en iyileriyle burada tek bir çatı altında buluşun. www.iffa.com info@turkey.messefrankfurt.com Tel. 0212 296 26 26


Eat sweet, talk sweet! It is in our culture to say “Let’s eat sweet, let’s talk sweet!” We have a good opportunity to eat sweet and a lot of reasons to talk sweet. We are en route to Cologne where all of the sweet and snack sector officials are going. ISM Cologne will definitely bring all professionals of the industry together for the improvement of the sector and for better trade in addition to showcase the latest situation. The globe has been going through a big number of problems but there are more reasons to be happy. ISM Cologne fair will definitely generate excellent motivation and trade for thousands of companies from around the world. Turkey is once again one of the most powerful national exhibitors in this world fair. Around 70 companies will showcase a broad range of products in the confectionery and snacks business. Food Turkey, the most influential international magazine of the Turkish food industry will also be there to distribute free copies and to cover the event as we do at almost all international fairs.The next issue will be in Dubai for another world famous and very influential fair, Gulfood. In line with ever developing economy of Turkey the food industry has been improving very fast. As one of the few self-sufficient countries in food, Turkey is a good exporter of the industry and ranks number one in many items. The international fairs function as good places to show the quality and potential of the industry. We wish lucrative business for all exhibitors and visitors.

Mehmet Söztutan 2

FOOD TURKEY

January 2016

Group Chairman

H.Ferruh ISIK

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Strong market growth of fo od processing industry proven at Gulfood Manufa cturing

How does Turkish dried fruits sector enter 2016?

FOOD TURKEY

January 2016



Turkish olive and olive oil showed in France

M. Kadri Gundes Chairman of ZZTK

The only hurdle to double olive oil exports to France having more quota from EU

ZZTK, promotional committee for olive and olive oils, has completed its activities planned for 2015 with latest event held in France. The promotional tour of the committee started on private label manufacturers association fair held on 15th November in Chicago, USA. Foodex Saudi 2015 held on 17th November in Jeddah, S. Arabia was the next step. SITEVI 2015, international vineyard, vine, olive, fruit and vegetable equipment and technologies fair held in Montpellier, France on 24th November was the last stage of the promotional tour of ZZTK. On the occasion of the event, head of the committee, M. Kadri Gundes, said, “About 5 million Turks are living in EU countries, who are ready to consume

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olive and olive oil produced in Turkey. Last year 38 thousand tons of olive is exported to EU market. When the limitations were removed imposed by quotas were eased, exports can easily be increased by 50 percent. SITEVI is held bi-annually and about 54 thousand visitors, mostly coming from Spain, Italy, Portugal, Morocco and Tunis, attended the fair that was participated by more than 1000 companies from 25 countries. A special tasting zone was allotted to Mediterranean countries, the focal countries in the fair, where ZZTK also showed with delicious and quality products. Besides samplings, booklets and other promotional materials were distributed in the fair.



ZZTK goes to global road show for Turkish olive and olive oil

ZZTK will promote Turkish olive and olive oils in 9 countries in 2016 M. Kadri Gundes - Chairman of ZZTK

Aiming to be the leader in olive harvesting and the second largest producer of olive oil in the world, Turkish companies in olive market have been improving their activities in global markets despite the expected reduction in harvests. ZZTK, the promotional committee for olive and olive oil, planned activities in 9 countries. M. Kadri Gunndes, the chairman of the committee emphasized on the investments in the industry realized during the last 15 years. Returns of these are expected in the next 3 to 4 years. He informed, “We participated in 14 fairs in 13 countries to promote our products from China to the USA, from India to England in 2015. Despite

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relative downfall of harvests in general, the sales in the countries that we have active export volumes were satisfactory. We develop plans for the coming years. The first event that we are going to be a part of it is the Turkish Export Products Fair, which is to be held in Ashkhabad, Turkmenistan, on 9th to 11th February 2016. Then we will be at Biofach Organic Products Fair in Nuremberg, Germany, on 10th to 13th March 2016. Then comes Dubai Gulf Food Fair in Dubai, 21-25 February and Foodex Japan fair on 8th to 11th March 2016. Next, we have a fair event in Canada, one of the largest markets for our products, Sial Cana-

da Fair, that will be held 13th to 15th April 2016. Summer Fancy Food Show is another activity that we have plans to participate in the USA, the top name in the global list Turkish olive oil exports in the world. It will take place on 26th to 28th June 2016. Then comes the IOF China 2016 Fair in Guangzhou, China, that will be held on 29th June to 1 July 2016. As members of ZZTK, we will participate in Annapoorna World of Food Fair in Mumbai, India, on 22nd to 24th September 2016. The last fair event of the year will be the Foodex Saudi Fair in Jeddah, Saudi Arabia, on 17th to 20th October 2016.



New products from Meysu One of the fruit juice producers in Turkey, Meysu will launch two new products annually, after getting satisfactory demand for their Frutbox, introduced last year. Bekir Gulduoglu, chairman of the company said, “We aimed to increase our market share of 6 percent up to 18 percent in four years by introducing new and innovative products we develop by learning choices and tastes of our consumers. We are growing by investing on new products. One of the prospective products will be iced tea.” “In our factory of 24 thousand sqm in Kayseri Organized industrial zone we produce 90 fruit drinks out of 9 different fruits. Last year we invested 11 million Euros on production lines. Our annual capacity is about 120 million liters. Frutbox, the new product we launched last year, was developed by investing 4.5 million euro. We produce products that are sold both under our own brands and by our larger customer’s brands.

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Bekir Gulduoglu, Chairman of The Company



Ittifak Holding invests 50 million in eggs One of the investment plans in five sector, Ittifak Holding establishes a modern poultry farm by investing 50 million on ‘Select’ brand. The foundation of the facility was laid by the participation of board members and top managers of the company. 12

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January 2016

In his speech at the event, Tahir Atila, CEO of the company and deputy chairman of the board of directors, said, “We have recently closed a deal with Facco and Sanova, of greater producers of cage, selection and packaging equipment in the world. The foundation of the facility was laid in Pamukcu, Konya. Trucks that carried equipment for the farm arrived. We have been building the largest poultry under one roof for egg production. We are the eighth largest buyer of separation and packaging equipment in Europe. The building is made of steel construction. Construction works will be

completed by autumn 2016. The facility will be one of the most modern egg farms conforming to EU norms with its capacity of 1 million birds. The integrated facility has every station needed for the operation including separation, packaging, feed processing, fermentation, egg processing and pasteurization, and managerial offices. We planned to launch our products under a new brand. We also have plans for investments in other fields of animal farming for livestock. This is the first step of our growth plan in the food industry.”



STG puts promotes Turkish confectionery and sweet sector abroad Y Generation prefers innovative confectionery and sweet products ISTANBUL-Hidayet Kadiroğlu, Chairman of Turkish Confectionery and Sweet Promotion Group (ŞTG) briefed information on the sector: “Turkish Confectionery and Sweet sector has recorded 6% last year, ranking 12th among World’s Leading Confectionery Exporters. Our sector has turned out to be competitive in terms of price and quality in foreign markets. According to our marketing research, Y Generation prefers innovative confectionery and sweet products, while middle-aged generations opt for classical products such as Turkish delights, sugar candies and so on. We are able meet diverse of range requirements of different consumer segments.” Hidayet Kadiroğlu, Chairman of ŞTG, puts emphasis on promotion of Turkish confectionery and sweet sector by participating a series of international fairs and exhibitions. He pointed out; “Turkey’s per capita confectionery consumption totals 2kg, while this fig-

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ure is 10 kg in Europe, more than 10 kg in the USA. In order to promote our sector abroad, we published our corporate publication Delightland. We sent Delightland to potential buyers of around one thousand scattered over 30 countries.” As for the future of the sector, Hidayet Kadiroğlu noted that the sector aimed to be among the top ten confectionery exporters of the world.” Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG) underlined: Turkish Confectionery & Sweet Promotion Group (ŞTG) was established under the coordination of the Ministry of Economy in April 2012. The most important goal of the Group is to increase the awareness of Turkish confectionery products in strategic mar-

kets by emphasizing that Turkey is the most correct address for confectionery products, and to activate the targeted channels in order to make sure that Turkish products are preferred. ŞTG positioned Turkey as a “DELIGHTLAND” as a result of all these characteristics of Turkey. The sector continues to develop with firm steps to become a regional power thanks to its recent investments. With its new concept and brand strategy, ŞTG, having over 2000 members, represents its country and members at international fairs. Turkish confectionery products sector achieves a remarkable growth coupled with rising exports every year. The sector is expected to reach its 10 billion dollars target by 2023.

Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG)

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Elvan Group targets 1 bn by 2023 Establishing the largest croissant plant in Eskisehir on a single line in recent months, Elvan Group has some major targets for 2023.

Hidayet KadiroÄ&#x;lu Board Chairman of Elvan Group

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Starting its adventure with a small candy store in Zeytinburnu district of Istanbul, Elvan Group has been continuing its successful business life having a factory chain and representing Turkey in abroad in the best way. One of the leading top three companies in its category, Elvan exports its products to 130 countries. Hidayet Kadiroglu, chairman of the company introduced his company who aimed 1 bn dollars in exports.

On Elvan Group and its services in food industry Foundations of our group was laid in 1952 as a small candy shop in Zeytinburnu, Istanbul by my grandfather Hamdi with my father Mustafa who had been earning his life by selling candies in trains. The shop then was expanded to workshop and later on to a chain of factories that produce wide range of products including chocolate, biscuits, jellies, cakes, crois-


sants, etc. Now Elvan Group is one of the three Turkish companies in the list of global 100 candy firms. Exporting 95 % of production the company earns more than 200 thousand dollars from sales of 800 different products to 130 countries. Our target for the year 2023 is to reach 1 billion dollars.

On hygiene of products and in production process It is rather hard to get the confidence of customers all over the world for more than 60 years. I personally represent the third generation in our company. We earned the confidence of customers by working hard for decades. To maintain our quality level we established a laboratory equipped with modern facilities.

On the largest croissant production line that the company has We have several awards given both in Turkey and abroad. Recently we were mentioned among the companies

who pursue the firsts and the mosts. Croissant production plant in Eskisehir is the first largest one in the world. Our capacity is 50 larger the second largest factory’s. In six months time we succeeded to export 50 % of our production to Europe, known as the castle of croissant.

products is sold under several brands including Balaban, Cici, ANL and Elvan through Intersweet foreign trade company. Cici marketing company sells our products in Turkey. We focused on regional countries for exports, however, our products are sold in 130 countries.

On exports, target markets and products exported

On the activities carried on under Turquality project

We have now producing wide range of products including chocolate, biscuits, jellies, cakes, croissants, etc. Our

Turquality is a program to support branding of Turkish products. Under this project framework we made

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some branding and communication investments directing Middle East and African markets. Today Donut was the first cake brand of us. Then other brands were added, Toffix, Dr. Milk, Coffex, Truffle. Our ad having a sympathetic slogan Ikraam-Sukraan-Elvan.. was impressive in the Arabic speaking countries.Today Croissant ad was successful in Rumania. Our ads budget has been increased 12 fold for the year 2015. The target is 6 million dollars.

On African market that was the market of the year in 2014 I personally am highly involved in African market. We were one of the highly active companies having business in Africa. First it seemed full of mysteries, then it turned into a commercial success. 30 to 35 percent of our sales comes from African market.

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We have been developing a new approach based on a new theme will be launch in Africa soon. Details will be informed later on.

On Elvan IQ Club as part of social responsibility campaign Our company was chosen among the companies that were given a certificate for its research and development center by the ministry of science, industry and technology in 2012. As part of this project, we founded Elvan IQ Club to increase the awareness about intellectual assets in Turkey and in the world. At the first stage of the project we focused on the kids of our personnel. We organized testing and training programs and sent some of the kids to the universities in Eskisehir and in Istanbul. Then we established a intellect workshop in Cameron.



World’s largest trade fair for sweets and snacks ISM-Cologne opens Turkey continues to be one of the most leading national participations with some 70 exhibitors

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Industry’s heart beats in Cologne!

The entire diversity of the world of sweets and snacks will be awaiting you once again in Cologne from 31.01. to 03.02.2016. The comprehensive spectrum of offers reflects the entire global market. Over 37,000 trade visitors and 1,513 exhibitors acquired a taste at the last ISM. The coming event will also hold numerous inspirations, new perspectives, promising contacts and valuable discussions in store for you over the four days of the trade fair.

Supporting program: Consumers and trends are under focus Over 1,500 exhibitors from around 70 countries are expected to participate at the coming ISM again, the world’s most important trade fair for sweets and snacks from 31 January to 3 February 2016. As such, the leading trade fair for sweets and snacks is once again presenting a unique and excellently aligned range of products. National and international market leaders are represented as well as smaller and medium-sized companies. Furthermore, returnee exhibitors such as Bahlsen, Baronie and Neuhaus as well as new exhibitors like Orkla (Finland) and Konti (Russia) are participating at ISM this year. Around 85 percent of the exhibitors come from

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abroad, namely from around 70 countries. ProSweets Cologne - the international supplier fair for the sweets and snacks industry, which boasts over 300 exhibitors, will be staged parallel to ISM again. Together both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide. France, which will be represented by around 90 exhibitors, is the partner country of the 46th ISM.

Participation - Germany The customary strong participation from Germany is being further enhanced this year by the presence of the trade fair returnee, Bahlsen. Also participating again: Brandt, Frankonia, Gubor, Halloren, Hans Riegelein, Haribo, Intersnack, Katjes, Krüger, Kuchenmeister, Lambertz, The Lorenz Bahlsen Snack-World, Niederegger, Ragolds, Ritter, Rübezahl Schokoladen, Seeberger, Seitenbacher, Trolli, Ültje, Wawi, Wicklein and Zentis.

Foreign Participation The foreign share of the ISM exhibitors is around 85 percent and once again it includes a long list of star-studded companies that produce wellknown brands. For example: Barry Callebaut, Guylian, and Hamlet from Belgium - also on board again Baronie and Neuhaus - Dori Alimentos, Embare, Peccin, Riclan and Vonpar from Brazil, Dan Cake and Toms, incl. Feodora and Hachez from Denmark, Orkla from Finland, Cemoi from France, Ion from Greece, Walkers and Tangerine Confectionery from Great Britain, ICAM and Loacker from Italy, Lotte from Japan, Colombina from Columbia, Gunz, Manner and PEZ from Austria, Colian and Wawel from Poland, Konti from Russia, Chocolat Halba, Camille Bloch, Kambly and Ricola from Switzerland, Natra, Vidal Golosinas and Zeta from Spain, Sölen from Turkey, AVK Confectionery from the Ukraine or Adams & Brooks, Bazooka Candy Brands and Jelly Belly from the USA.

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New segments: Theme pavilions underline the range of exhibits Since 2015, in addition to the traditional product groups sweets and snacks, ISM has also been successfully presenting segments on the themes snacking, to-go offers, breakfast as well as coffee and gourmet products. In order to highlight the offer more clearly, own theme pavilions will be introduced in Hall 5.2 in 2016. Various manufacturers are offering an overview and variety of the attractive diverse product groups under the generic terms “Fruit and vegetable snacks”, “Jerky, meat and sausage snacks”, “Breakfast” as well as “Coffee and tea”. The “Cupping Counter” is the centrepiece in the “Coffee and tea” theme pavilion. Here, tea and coffee specialists can be sampled under professional guidance including the opportunity to establish a direct contact to the suppliers.

Partner country France With outstanding products and a high-performance sweets and snacks industry, France will be clearly raising its profile at ISM 2016.The initiator and sponsor of the French partner country activities is the French trade association Alliance 7. It is an amalgamation of nine trade associations of the food industry. Sopexa SA is responsible for the organisation. The central points of contact at ISM 2016 will be the French Pavilions in Hall 4.2 and Hall 5.2. With around 90 exhibitors, France is traditionally among the top five most highly represented countries at ISM.

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ISM exhibitor database and ISM trend themes The exhibitor database will be available on the ISM website from mid-December onwards. It enables the users to plan their visit to the trade fair comprehensively and in good time. In addition to the familiar search criteria such as country, segment or hall, the exhibitor data can also be searched for according to the criterion, the “ISM trend themes”. These include “Organic”, “Private Labels”, “Fair trade”, “Halal”, “Vegan”, “Impulse packaging”, “Kosher”, “Sugar-free”, “Allergy-friendly”, “Limited edition”, “Artisan Production”, “Vegetarian” and “Functional”. Buyers, who are looking for products that fall under these main themes, can gain a good overview of the offer available with the aid of the database.

Newcomer Area Once again twelve, young, aspiring companies that have not exhibited at ISM before, will be presented under a joint flag in the “Newcomer Area” in Hall 11.1.

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New Product Showcase The New Product Showcase presents the exhibitors’ innovations and new products. With its attractive location in the heart of the trade fair action, this area is already fully booked weeks before the trade fair starts. As in 2015, the ISM visitors can participate in the vote for the three top innovations. These will be conferred on Tuesday, 2 February 2016.

ISM Award The “ISM Award”, which pays tribute to exceptional services to the sweets and snacks industry, will be presented for the third time at the ISM. In 2014, the first prize winner was Herman Goelitz Rowland Sr., Jelly Belly Candy Company (USA). In 2015, Felix Richterich, Ricola AG (Switzerland) won the prize. Again, the 2016 prize winner will be nominated by a distinguished jury. Supporting programme - lectures, trend presentations, “Sweet Planet” special event The supporting programme of ISM will once again offer compact infor-

mation and vivid presentations on the marketing of sweets and snacks. The focal point of the supporting programme is the passage between Halls 4 and 5. On the one hand, this is where the “ISM Stage” will be erected, where daily lectures on different main themes will take place. On the other hand, this is where the stand of the market research institute, Innova Market Insights, which is not only actively taking part in the lecture programme, but will also provide detailed information on the current trends of the industry, is located. The partners of the lecture programme are William Reed Business Media SAS and the IFH Institute for Commercial Research. The themes range from consumer analyses through to successful recipes for sweets and chocolate. The specialist retail trade will also be addressed in a targeted manner. Last, but not least, international students from the KISD (Cologne International School of Design) will be presenting extravagant design ideas again in Passage 4/5; under the motto “Sweet Planet” this year.

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ISM 2016 compact: Once again at the coming ISM, over 1,500 exhibitors from around 70 countries are awaited. The range of exhibits encompasses chocolate and chocolate products as well as sweets, fine bakery products and snacks as well as the new segments covering the themes snacking, to-go and breakfast. The ISM is occupying Halls 2, 3, 4, 5, 10 and 11 of the fair grounds in Cologne, which corresponds to a gross exhibition surface area of 110,000 m². Of the approx. 37,000 trade visitors registered at the last ISM, 69 percent came from abroad from 141 countries.

ISM organisers are Koelnmesse and its industry sponsor, the International Sweets and Biscuits Fair (AISM) task force. ProSweets Cologne - the international supplier fair for the sweets and snacks industry, comprising of over 300 exhibitors, will once again be staged parallel to ISM. Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place - a worldwide unique constellation.

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Turkish dried fruits enjoy wintertime Working as an agent, broker and consultant at international markets targeting to build a strong link between producers and buyers, DORAINTRADE based in Izmir, analyses Turkish dried fruits with special attention on sultana raisins and hazelnuts as 2016 starts with a snowfall season. “Whether you are a manufacturer, producer, packer, wholesaler or an importer, you will benefit from our international experience and communication. The products from our reliable suppliers packed under international food safety conditions and there is a possibility to offer either private label products or supplier’s own branded products. Doraintrade is assisting all her partners always to go further by speaking the same language with you as your global trade partner,” says Banu Er of Doraintrade. Doraintrade has been tracing the market on behalf of producers and buyers in order to give feedbacks and market

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reports from the source regularly. Ms. Banu Er of Doraintrade supplied the following information about the early 2016 season for Turkish Dried Fruits. Until the 2nd week of 2016, weather conditions were far warmer than averages all over Turkey linked to global El Nino affect this year. By the second week we saw dramatic changes in weather, temperatures decreased and snow arrived east to west Turkey. Snow is always favorable for growers in the wintertime that protects plants and soil. Especially by the Turkish Hazelnuts and Raisins production areas, snow was very welcomed this year.


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THIS FAIR IS BEING ORGANIZED UNDER LAW NO: 5174 AND SUPERVISION OF TOBB (TURKISH UNION OF STOCK EXCHANGES AND CHAMBERS)


Turkish Sultana Raisins 2015/16 crop Turkish Raisins estimated to be 196,000m/tons. There was 41,000m/tons carry over from 2014 crop. Totally, excluded domestic consumption and estimated carryover for 2016 crop as well as alcohol industry needs, we estimated 180.000m/tons to be exported until the end of August 2016. By this week, we see total registered export from the beginning of the season is around 85,500m/tons meaning that more 94,500m/tons is expect to be exported within coming 8 months which seems to be not too difficult to realize. From the New Year, nearly all the carried over 2014 crop has been shipped and 2015 crop offer prices are going slightly higher comparing USD.1750-1850pm/tons levels past few months. Although the Turkish Lira currency continued to weaken against USD within Jan 2016, Izmir raw material bourse prices came up from TL4800/mton levels to TL5300/mton levels by the third week of January. It is thought to be that critical point will be TL5500/mton levels for raw material as we can see big quantities of raw material may appear in the market to be offered by either growers or handlers. They expect these levels will be reached soon as traders show resistance any price below

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this level. Despite of the strong USD currency TL5500 raw material prices can easily push the export prices above USD.2000/mton Fob Izmir levels. Now the raw material bourse is around TL5300 levels and Standard 9 RTU grade Sultana Raisins prices are around USD.1925p/mton levels on Fob basis for prompt shipments. Some other reasons may push the market prices up are, Iranian Sultana Raisins increased offer prices (USD.1750-1850 pmton) that also due to Iranian embargo lifted globally, Turkish Alcohol producers may appear in the market soon with big quantity requirements and prediction Turkish government may decide again to start the campaign of “school raisins� as same as last year. Like every year, most critical time would be around March - April for the prices according to blossoms and new crop speculations. Also increasing demand for Easter and Ramadan is likely to help the market to keep the new price levels.

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Turkish Hazelnuts By the end of 2015 year,Turkish Hazelnuts export statistic showed us 93.169 m/tons inshell Hazelnuts have been exported from the start of the season 01/09/2015 comparing with the last year same period (73.749 mtons), there is around 25% increase in quantity this season. However, in the average prices wise, last season (2014/2015) average price was USD.11500 until the end of the year and this year average price is USD.9755 for Natural Hazelnuts kernels for all sizes and qualities. These figures show us only 17% price decrease occurred. From the data, we could see that there is significant bigger crop in current crop. So why prices did not settled down more until now is the biggest question mark in the market. Some facts maybe, big European consumer industries such as chocolate producers started the season fast that provide the prices settle at higher levels also growers already get used to last crop high raw material prices and demand for better buying prices from packers in the



industry. In conclusion, a breakdown in prices started by the beginning of New Year 2016. With the pull force of gaining value of USD currency against Turkish Lira as well as favorable winter conditions in Black Sea area, concluded aggressive price decrease both for raw materials and export offers within 2-3 weeks. Average of USD.10000 p/mtons prices come down to USD.8200-8500 pmtons levels in a significant short period. We are experiencing now in current week, after shock affect the prices go little upper as a respond of big demand appeared from overseas markets. We are certain on a point that Turkey has larger crop in season 2015/16. Even if the export quantities increase in coming months because of the relieving prices, we still can expect a big carryover for the next crop. Scenario of prices continue to drop is not very

much desired for the exporters, rather than keeping supplemental quantity for the next crop in case there is an unexpected frost or heal appear in the Spring period. But if there is another big crop comes the next year, we can see then record low prices in 2016/17 crop. Two big crops come after another is not very rare in the agricultural history. We will keep you updated about any changes of the market and prices as usual.

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Below Chart shows figures of Turkish dried fruits varieties tonnage, average export prices with its comparison with last year figures. 01/09/2014-16.01.2015

Turk覺sh Sultana Raisins(**)

01/09/2015-16/01/2016

Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

124,047,887

1,809

85.540,740

2,145

01/08/2014-16.01.2015

01/08/2015-16/01/2016

TURKISH DRIED APRICOTS Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

WHOLE APRICOTS

22.557,568

6,940

36.070,812

4,577

INDUSTRIAL APRICOTS

2.171,764

3,571

3.632,811

1,905

DICED APRICOTS

2.751,718

5,267

3.423,279

3,712

15/10/2014-16.01.2015

02/10/2015-16/01/2016

TURKISH DRIED FIGS Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

WHOLE FIGS

26.630,361

5,111

31.221,037

3,825

DICED FIGS

1.570,149

3,228

2.392,084

2,685

FIG PASTE

1.978,673

1,844

2.887,035

1,602

INDUSTRIAL DRIED FIGS

135,000

2,749

263,280

2,633

ROASTED FIGS

540,224

4,523

614,745

3,029

01/09/2014-07.12.2014

TURKISH HAZALNUTS

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January 2016

01/09/2015-06/12/2015

Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

73.749

11.500

93.169

9.755



UAE’s Turkish coffee champion challenges for Glufood’s world cezve/ibrik championships DUBAI – As the UAE’s undefeated Turkish coffee-making champion, Indian Karthikeyan Ranjedran is pinning his hopes on a genetically-engineered Kenyan coffee bean to ward off 20 international challengers and secure his adopted homeland’s first World Cezve / Ibrik Championship title. Having emerged victorious in last October’s National Cezve / Ibrik Championship at Dubai World Trade Centre (DWTC), Ranjedran will represent the UAE when the 21st Gulfood hosts the ninth World Cezve / Ibrik Championship from 21-25 February 2016. Owned and organized by the Specialty Coffee Association of Europe (SCAE), Gulfood’s hosting of the competition, dedicated to the centuries-old art of brewing coffee in a ‘Cezve’ or ‘Ibrik’ -

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FOOD TURKEY

January 2016

the small, long-handled pot – marks the contest’s Middle East debut. “It’s a tremendous honour to represent the UAE and the hundreds of nationalities that call the country home,” said Ranjedran. “I’m a little nervous but it’s a great opportunity so I’m going to give it my best. I believe I can make it because I have the right beans, the right technique and the right team behind me.” A 23-year-old barista from the southern Indian city of Pondicherry who works for Dubai’s Raw Coffee Company, Ranjedran will use Kenyan coffee bean supplier Scot Labs’ SL28 - a genetically engineered hybrid bean spliced from the genes of Tipica and Mokka from Yemen and Bourbon from the Indian Ocean French colony of Réunion Island.

Traditional Turkish Coffee


UAE’s Re-export Role in Global Coffee Trade Crossroads Falls Under Gulfood Microscope

41


“The SL28 bean was made in a testtube in a Kenyan laboratory,” says Ranjedran. “I’ve chosen it because of its very medium roast profile. The SL28 is a beautifully delicate bean and very fruity with hints of raspberries, blueberries and only mild malic acidity. I tested the bean extensively before the nationals because you have to make 10-20 cups to find the perfect roast point – the bean fits my personal preference perfectly.” Insisting there is no secret to his Ibrik technique and no special ingredient that tip the scales in his favor, Ranjedran puts his success down to the age-old adage that practice makes perfect. “I was always a home barista and a big coffee drinker,” he adds. “I used to make lots of coffee variations at home a long time before I ever dreamed about entering a competition.Trial and error is still a huge part of my process. Every coffee is different because each bean has its own profile; there is a lot of fine-tuning and calibration because the character of coffee changes with varying conditions such as humidity.” With an undefeated 2-0 record in competitive coffee-making formats, Ranjedran knows he will have to be at his best to fend off a field of baristas from nations as diverse as Uganda, the Philippines, Nepal, the Czech Republic, Greece and Italy, represented by reigning world champion Davide Berti. “If I’m honest, I don’t know much about the other baristas,” said Ranjedran. “I just want to learn new techniques because you gain so much in these competitions, the baristas share so much knowledge that I can take back to my regular work. I want to serve my customers the best cup of coffee in Dubai.”

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FOOD TURKEY

January 2016

UAE¹s First National Ibrik Champion offers Ibrik coffee


Busy concourse at Gulfood

With world-class baristas such as Ranjedran ensuring coffee consumption across the Middle East continues its upward trend and the UAE now one of the region’s major re-export hubs for coffee trading, the dark brown beans will fall under the microscope like never before at the 2016 edition of the world’s largest annual food and hospitality trade show. Of the 70 countries worldwide that produce coffee, major exporters Brazil, Vietnam, Indonesia, Columbia, Ethiopia, India and Mexico will all be present at Gulfood 2016, while buying delegations from the world’s largest traditional importers - the United States and Japan - will network with specialist coffee trading, roasting and packaging companies from emerging markets across the MENA region, South Asia and Africa. Dubai Customs and Dubai Multi Commodities Centre

(DMCC) reported the emirate’s coffee exports rising at an average annual rate of 57 per cent - or from USD 5.9 million to USD 22.4 million - between 2010 – 2013, the same year Euromonitor International named the UAE the ‘world’s fastest growing market’. The biggest edition in the show’s history, Gulfood 2016 will attract 85,000plus visitors from more than 170 countries including international heads of state, ministers, government officials and national trade associations from five continents. Gulfood 2016 is a strictly trade-only event for business and trade visitors. The show is open 11am-7pm from February 21-24 and 11am-5pm on February 25. Visitors can pre-register at www.gulfood.com to save AED100 (US$ 27) on the AED300 (US$ 81.70) on-site entry fee.

More coffee business brewing in the UAE * Traders, Suppliers and Equipment Manufacturers Look to Leverage Bullish Regional * Hospitality and Mass Grocery Retail Forecasts at Gulfood 2016 The UAE’s coffee market is expected to grow by over 30% in the next four years as the country’s trading hub emerges as a key supply cog in the global coffee supply chain. With domestic demand continuing an upward surge with over 4,000 tea and coffee houses now operating in the country and 82% of the population saying they consume coffee each day, according to Zagat, the F&B online resource, the UAE is increasingly seen as both a growing consumer and re-export market for coffee beans and refined finished product.

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Euromonitor International says the country sits at the center of a region which now accounts for eight per cent, or US $6.5 billion, of the US $85 billion global consumer spend on coffee – and that this could increase by up to a third by 2030. In 2014, the UAE alone spent $121 million on coffee consumption. The forecast comes as no surprise to Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre (DWTC), which is witnessing huge space demand from suppliers, traders and roaster and finished product equipment manufacturers at Gulfood. The 21st edition of the world’s largest annual food and hospitality trade show runs February 21-25. “Coffee is more than just a drink in the Middle East, it is an inherent part of the culture, a leisure pastime and business pre-requisite. Add to this the region’s rising population and the UAE’s anticipated hospitality boom in the run-up to Expo 2020 Dubai and the growth landscape is obvious. “Other shifting trade patterns are now also coming into the equation with new growers, such as Angola, gaining ground and revitalisation predicted for countries such as Yemen. A scenario for evolving trade development is emerging and we expect to see more signs of it at Gulfood 2016.” Of the 70 coffee producing countries worldwide, major exporters Brazil, Vietnam, Indonesia, Columbia, Ethio-

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January 2016

UAE¹s coffee market is expected to grow by over 30% in the next four years

pia, India and Mexico will all be present at Gulfood 2016. In addition to buyer delegations from the world’s two largest traditional importers - the United States and Japan - attending the show, Gulfood will welcome more than 200 specialist coffee manufacturing, trading, roasting and packaging companies from around the world. Coffee sector exhibitors range from the UAE’s Karam and other emerging markets players from the MENA region, South Asia and Africa, to household heavyweights Lavazza and Illycaffé (illy) from Italy. Coffee though is only one commodity on the receiving end of a bright UAE outlook in the final years of this decade. Global macroeconomic research firm BMI International says the country’s consumer outlook “remains

bright” to 2019 even in an environment of lower oil prices. “Existing high levels of spending, combined with rapid private consumption growth, will create premiumization opportunities across the food and drink industry, while volume growth will be more limited due to the country’s small population,” says a recent BMI forecast. “We also hold a positive view on the mass grocery retail sector, especially the convenience segment, which will benefit from increasingly time-poor consumers and increasing numbers of women entering the labor force.” BMI has forecast the UAE’s current 5.7% annual compound growth rate in food consumption will rise to 7.7% by 2019, with total soft drinks sales rising from the current CAGR of 7.5% to


UAE¹s First National Ibrik Champion - Karthikeyan Ranjedran

7.7% and mass grocery retail (MGR) sales rising 10.1% CAGR until the onset of the next decade. BMI says the prospects for the food and drink market in nearby Saudi Arabia are even stronger despite what it determines are “short-term economic headwinds.” Its forecast to 2019 says a number of factors will impact an upward trend in the Kingdom. “Sales will continue to benefit from rising disposable incomes, favourable demographics, increasing urbanisation and ongoing formalisation of the mass grocery retail sector,” it says. BMI says Saudi Arabia will lead the way in a

regional MGR upswing with year-onyear total food consumption growth of 7.3% CAGR until 2019. Per capita food consumption growth in the Kingdom will rise from the current CAGR of 4.6% to 5.4% to 2019, while the value of total soft drinks sales will reach 6.9% CAGR growth to 2019 and MGR sales will climb 8.9% CAGR to the same period. “All analyst indicators point to considerable business opportunities for the sector across the retail and hospitality sectors with both undergoing sizeable growth and modernisation,” explained LohMirmand. “Convenience retailing is

now being pursued more aggressively within the retail segment while the regional hospitality sector continues growth strategies linked with expanding national and regional tourism ambitions.” It’s against the bullish national and regional cross-sector background that DWTC anticipates this year’s Gulfood will attract 85,000-plus visitors from more than 170 countries, including international heads of state, ministers, government officials and national trade associations from five continents.

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Road Map 2016 for aqua products industry ready Sectorial meeting of the aqua products companies was held and the promotional strategies determined for the year 2016.

Last year, exports of aqua products from Turkey have stepped back 8%, while it maintained foreign currency earnings at 690 million dollars level. Sinan Kiziltan, chairman of the Aegean aqua and livestock products exporters association, informed about the developments in the sector. He emphasized on the importance of transportation costs, media support and activities in trade fairs in the world. He said, “During the last four years our exports to the USA market have increased to 24 million dollars from 5 million dollars, thanks to the THY’s decision to expand its flights to this market from 3 to 8 per day. We demand a discount in freight charges to this country. In this regard, we have talks with THY authorities via the chairman

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January 2016

of Turkish Exporters Assembly, our umbrella organization.” He also added, “We, as the promotional committee for aqua products, have participated in the fairs held in Canada and Thailand, both are destinations of THY. We decided to be more active in the USA and France markets in 2016. Last year the industry exported 690 million dollars worth of aqua products. Our target for the year 2023 is 1.5 billion dollars of exports. We sold our products in 80 countries. Our target is to sell our products in 100 countries. Social media has become a major tool for promotion, so, we engaged and increased our activities on several platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn.”



The promotional committee for aqua products had been participating in aqua product fairs held in Brussels. The committee and team member companies will be participating in Boston aqua products fair held in Boston, 6th to 8th March 2016. “STG, the Committee, participated in 14 fairs in the world in 2015. Including the fairs in Germany, USA, Thailand, South Korea, Belgium, Canada, South Africa, China, Russia, Spain, UAE, Japan and Iraq,” says, Melih Isliel, Chairman of the promotional committee for aqua products. The committee will participate in 12 fairs this year.

Sinan Kiziltan, Chairman of the Aegean aqua and livestock products exporters association,

Turkish producers of aquaculture products have been renewed their membership in FEAP, Federation of European Aquaculture Producers, after a 6 years’ of silence period. The association will be represented in FEAP by M. Taner Ciger. In sectoral meeting of the STG other issues in the sector have also been discussed. The following shows the amount and value of exports of Turkish aqua products over 15 years TURKEY WATER PRODUCTS EXPORT VALUE (03, 1604, 1605 FASLI)

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Amount (TON)

Value (FOB$)

2000

25.320

$59.655.648

2001

28.157

$77.435.510

2002

35.092

$128.171.494

2003

38.966

2004 2005

Rise % $ 2008

61.690

$427.333.196

32

30

2009

57.736

$341.507.374

-20

66

2010

60.236

$360.773.733

6

$173.398.745

35

2011

71.926

$447.823.191

24

40.777

$212.733.138

23

2012

80.022

$467.186.007

4

46.344

$248.569.917

17

2013

102.362

$563.973.857

21

2006

48.566

$280.930.601

13

2014

116.408

$692.847.160

23

2007

53.477

$324.682.032

16

2015

121.850

$689.667.988

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FOOD TURKEY

January 2016


21-25 February 2016

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Join the largest gathering of food, beverage & hospitality suppliers ever assembled in the region. Savour the latest tastes and trends from over 120 countries. Meet the cream of suppliers with over 5,000 exhibitors ready to provide a window into the latest innovations and flavours.

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Take a bite into real success. Be at Gulfood.

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Official Regional Magazine


Sugar and chocolate confectionery in Turkey gets sweeter!

New products in the marketplace are expected to be more sophisticated, with novel formats and better-quality ingredients, for example a higher pistachio/hazelnut or cocoa content. 50

FOOD TURKEY

January 2016



Additionally, the switch from sugar confectionery to chocolate confectionery will be another significant contributor to growth. In 2014, the chocolate confectionery sector recorded double-digit current value growth, a performance in line with the previous year. Growth in 2014, however, was marginally higher than the 14% CAGR.This can be mainly attributed to improved economic conditions in the country in comparison with the early part of the review period. Additionally, the launch of new and more sophisticated products also helped the category to grow. The sugar and chocolate confectionery sector in Turkey is historically based on the production of traditional Turkish confectionery products such as Turkish delight and halva. The Turkish confectionery sector has always been dynamic thanks to Turkey’s young and growing population, and traditional habits of consumption. Sugar confectionery plays a great role in Turkish tradition, being widely served as gifts during religious festivals, wedding

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FOOD TURKEY

January 2016

ceremonies and celebrations. It is also a common present when visiting family or friends. This traditional popularity means sugar confectionery performs much better in Turkey than in many other countries. However, despite their popularity, traditional confectionery products are strongly challenged by other confectionery products, particularly chocolate confectionery. Chocolate confectionery is one of the most dynamic product in Turkey thanks to several factors, such as the young and rapidly growing population and their growing demand for chocolate with toys, developing distribution channels, manufacturers’ heavy advertisements, new product developments and increasing multinational investments. The most popular types of chocolate confectionery are countlines, tablets and boxed assortments. Manufacturers have successfully diversified the number and type of products available. The gum sector is another dynamic area within confectionery. The Turkish



gum market is very competitive thanks to presence of powerful local and multinational companies, which have been operating for a long time in the market. Production of sugared gum, sugar-free gum, functional gum and bubble gum has steadily increased since 2000. Turkey has the advantage of being self-sufficient in one of the main confectionery ingredients, which is sugar. Turkey is also in a very advantageous situation thanks to its dominance in the world production of dried fruits (dried apricots, raisins, dried figs) and edible nuts (hazelnuts, pistachios). The hazelnut, in particular, is now one of the basic ingredients widely used in the confectionery sector. Hazelnut flour, roasted and sliced hazelnuts are used in the production of sweets, cakes and biscuits. Hazelnut paste is used in the production of chocolate. The special products supplied for direct consumption are hazelnut puree, halva and hazelnut cream. Turkish pistachios are also used in the production of Turkish delight, halva and chocolate, and Turkish sultanas (raisins) are used in the production of certain cakes, biscuits, and confectionery products. The advantage of being a produc-

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FOOD TURKEY

January 2016



er and supplier of various agricultural products combined with high technology has increased the product variety in the industry. Apricots and dried apricots have been used in the production of newly developed confectionery products such as apricot bars, delight and paste in recent years. Turkey is not only in an advantageous situation with respect to the ingredients used in the confectionery sector but also provides good opportunity for its confectionery producers and

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FOOD TURKEY

January 2016

exporters, with its increasing potential in the overall size of the market, an increasing young population, proximity to import markets, and a strong potential for growth in tourism. Production trends of confectionery products are closely related to domestic and foreign demand. The production capacity is well over the domestic demand, and as a result, most middle and large-sized companies export their products.

Production of Turkish delight and halva dates back to ancient times. Turkish delight, as the name indicates, is a product originating in Turkey. Sugar, glucose and cornstarch are the raw materials used in its production. Halva is consumed throughout the year by consumers. It is cheaper than many other sweets and, in addition, it is very delicious and nutritious. The ingredients used in its production are flour, semolina and sugar. Honey or grape molasses can also be used in some varieties of halva instead of sugar.



Changing lifestyles and increasing health consciousness among consumers are notable trends affecting the sector. Consumers are demanding more innovative products. Therefore, new products are introduced regularly to the Turkish confectionery market. The sector has become one of the most important subsectors of the food industry using modern technology together with the traditional production methods. The Turkish sugar and chocolate confectionery sector has the most advanced technology in the Middle East, Balkans, North Africa, Baltics and Central Asia. Products are more widely diversified and of a higher quality. Quality is one issue that Turkish exporters give priority to. As a result of integration with the European Union (EU), Turkish food laws are being harmonized with the relevant EU Directives, ensuring that all consumers have access to safe products. In addition,Turkey is actively taking part in the Food and Agriculture Organization / World Health Organization Codex Alimentarius Commission in the establishment of international standards. Many firms are applying quality systems like HACCP or ISO 9000 standards and trying to satisfy further demands of their customers.

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FOOD TURKEY

January 2016



EXPORTS Turkey is a net exporter of confectionery products.The export value of sugar and chocolate confectionery reached at 762.8 million US dollars in 2011, which constituted 0.57% of Turkey’s total export revenue (US$ 135 billion), nearly the same proportion as the previous year. Exports of sugar and chocolate confectionery increased steadily between 2000 and 2011, and reached 270 thousand tons.This remarkably high increase in export quantity has undoubtedly been achieved thanks to the recent modernization and technological improvements realized in the sector. The Turkish confectionery producers and exporters are highly equipped to meet international standards and consumer preferences. Gum and jelly confectioneries are the largest items of total sugar confectionery exports, accounting for 58% by value in 2011.

60

FOOD TURKEY

January 2016



Exports of Sugar and Chocolate Confectionery (HS 1704, 1806) (Quantity: tons,Value: US $ 1,000)

Iraq was the leading importer country taking over 12% of total exports of sugar confectionery in 2011. It was followed by the USA (6.6%) and the United Kingdom (6.5%). The other major export items were chewing gum, Turkish delight, halva, toffees and caramels in 2011.

Exports of Confectionery Products by Major Countries, The total export value of chocolate in 2011 (US $ 1,000) confectionery was 434 million US dollars in 2011, increasing by 19% compared to the previous year. The main importer countries are Iraq, Algeria and Libya. Turkish confectionery products are exported to a wide range of countries in the world and the number of the countries importing confectionery products from Turkey increases every year.Turkey is now exporting various confectionery products to around 165 countries worldwide. SOURCE: Turkish Ministry of Economy

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FOOD TURKEY

January 2016



Tatlısumaklar, a leading name in chocolate and candy products

Crowned with the brand name of ANTAT, Tatlısumaklar is a well known test around the world TATLISUMAKLAR is a successful name in 8 different confectionery groups. The company has a successful history with its trendy and tasteful products. Ahmet Tatlısumak, General Manager of the company answered the questions of Food Turkey on their operations:

Can you brief us about your company?

Ahmet Tatlısumak, General Manager of The Company

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FOOD TURKEY

January 2016

Tatlısumaklar Company has started its commerce activity in marketing in 1960. In 1975s, the company had been producing traditional handmade rock candy for domestic market. In spite of Turkey economic crisis Tatlısumaklar Company made a critical decision and begun compound chocolate produc-

tion with the brand name of ANTAT in 2001 on a tight budget.The Company had never stopped its growing with continual innovation and incorporated new production lines every year. As of today Tatlısumaklar Company has become a very well known brand in 6 continents and 80 countries with its 8 different confectionery groups.

What does your product portfolio include? Tatlısumaklar Company is one of the leading producers in the production of compound chocolate, hard and mini candy, jelly candy, chocolate bars, shell-line products, soft candy and cake in Turkey.


What is the position of your products in the market? What are your expectations from these products? Our products in foreign markets are the leader and top quality products in their groups. They are always demanded by consumers. This strengthens their position in the market day by day. As Tatlısumaklar Company we have always worked with the motto of “Continuity”. Until now we have worked with more than 80 countries and today we have been working with 55 actively. This shows how we are trustful and qualified. According to this, our only expectation is continued consumption of our products and covering the demands in the market with new and delightful products.

Can you give details of your quality and capacity? Our products are made with top quality raw materials. For compound chocolates we use best cocoa, for candies we use best flavors, this situation is the same for every product and material. Under normal circumstances and full capacity we can produce 25 tons goods daily.

Can you brief your exports? Which countries do you export? As of today we have been exporting to 55 different countries in the world including USA, Canada, South and Central American Countries (such as Bolivia, Guatemala, Panama, Uruguay, Venezuela

65


and Colombia), European Countries (Germany, France, Spain, Sweden, Balkans,), Gulf Countries (Iraq, Saudi Arabia, UAE, Oman, Qatar, Bahrain, Kuwait), Asian Countries (Kazakhstan, Japan, Indonesia) and Australia.

What is the position of Turkish confectionery production in the world? At the beginning, the sector of confectionery and chocolate products in Turkey was based on the production of traditional Turkish confectioneries such as Turkish delights and halva produced in small factories with raw materials obtained from the region. In 2010, the export of confectionery and chocolate products constituted about 0,56% of Turkey’s total export rate of 113,9 billion dollars with an export rate of 643,5 million dollars. However in the last decade enterprises in confectionery sector have raised, also Turkish government supplies innovative entrepreneurs in confectionery.

Are there any confectionery products that Turkey is the leader in the world with ? The sector of confectionery and chocolate products of the world is dominated by multinational

66

FOOD TURKEY

January 2016

companies. It is estimated that about 45% of the production of the world is realized by top six companies, but local companies also invest and try to reach well-developed company standard such as Mars, Storck, Nestle. There several products which lead their market, for instance Turkish Delight, Rock Candy and Mevlana Candy. Origin of these product is Turkey and completely produced by Turkish Companies.

What are the problems in the sector and what solutions do you offer for them? The confectionery sector demand is increasing day by day as the increase on the world population. Especially the compound chocolate demand is much more increasing with compared to pure chocolate demand due to the quality of compound chocolate is catching the pure chocolate. New production companies are disturbing the market with less qualified products. Companies who want to improve their product range and brand remembrance they should invest more on R&D.

Do you have any targets and plans you set for the shortterm? Investment is one of the keystone of development for companies. TatlÄąsumaklar Company allocated 7.6 million dollar from the budget for R&D (Research and Development). Also in November 2015 we have started cake production. Our short term goal is diversifying cake products. We have plans for filled cake groups and now we are trying to integrate chocolate line and cake, so we will be able to produce chocolate covered cake groups.

Anything you would like to add? Thank you for having us and I would like to emphasize that all companies in the Turkey are dealing with bad market conditions. Political issues and tensions at Middle-East have a part in this issue. Our only wish is to solve these problems as soon as possible.



NY Winter Fancy Food Show breaks records

Largest show, strongest attendance of all times

NEW YORK – The 2016 Winter Fancy Food Show ended on a high note with the strongest attendance and largest exhibit space in the show’s 41-year history. The show is owned and produced by the Specialty Food Association. The sold-out exhibit halls were filled with new products, new brands and top-quality classics from 1,500 exhibitors from across the U.S. and 28 countries including Turkey. The exhibit

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FOOD TURKEY

January 2016

space covered 215,000 sq. ft., enough to fill more than four football fields with food. The trade-only event ran Jan. 17 – 19, 2016, at Moscone Center in San Francisco. Amid record sales in the $109 billion specialty food industry, the show drew close to 20,000 attendees, a 16 percent increase above 2015 numbers. Buyers represented top names in retailing, restaurants and foodservice including Whole Foods, Kroger, Star-


bucks, Trader Joe’s, Williams-Sonoma, Alaska Airlines, and hundreds of local specialty and natural food markets. “The appetite for specialty food is stronger than ever across all sales channels. The success of our show is a clear indication,” says Laura Santella-Saccone, chief marketing officer of the Specialty Food Association, the show’s owner and producer. Italy served as the show’s country partner, with more than 60 companies, a wine bar and gelato station. Special exhibits included Incubator Row featuring Northern California start-ups, and New Brands on the Shelf, with 34 emerging food entrepreneurs launching brands like bone broth in K Cups and birch tree “water.” Throughout, hundreds of new products were introduced that will land on store shelves and restaurant menus in the coming year. Show firsts included “Party with a Purpose,” an opening night bash that supported the Specialty Food Foundation’s efforts to fight hunger and increase food recovery, and “Shelf Showdown” a specialty food pitch competition for first-time exhibitors. The winner: Jack Kuo, founder of Fuller Foods, whose winning pitch was for Seriously Cheesy Puffs.

Other show highlights included: • Top 5 Trends – An expert panel of trend spotters declared their picks of the top food trends at the show, including protein-packed products and Southeast Asia and Western fusions. • Specialty Food Association Hall of Fame and Leadership Awards Ceremony. • Future-looking seminars focused on snacking and single-serve trends, and innovations that will change how we produce, sell, and eat.

69


• An interactive presentation by Corby Kummer of The Atlantic on the terms used on specialty food labels. • 100 first-time exhibitors. • More than 1,000 pre-arranged oneon-one meetings with buyers and exhibitors. • Exhibitor food donation of thousands of pounds of specialty food at end of show to Bay Area anti-hunger programs.

Future Show Dates • Summer Fancy Food Show, June 26 – 28, 2016, Javits Center, New York • Winter Fancy Food Show, Jan. 22 – 24, 2017, Moscone Center, San Francisco The Specialty Food Association is a community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,000

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FOOD TURKEY

January 2016

members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Show, and presents the sofi Awards honoring excellence in specialty food.



Tayas Food,

a worldwide recognized company in confectionery business

Information, power and advanced technology… Production at international standards…

50,000 m² indoor space… 800 skilled staff, the experience of a half century… A daily production capacity of 150 tons. A product range of over 250 different varieties… 72

FOOD TURKEY

January 2016

TAYAŞ Food is known as one of the most prestigious confectionery and chocolate manufacturer with a wide manufacturing range of toffee candies, soft candies with filling, hard candies, chocolate, coated biscuit and tablets.

each step of the way. With its modern facilities, it has now become a global player with a large production capacity. %80 of its production is exported to 110 countries in 5 continents worldwide.

TAYAŞ Food has also gift products in its portfolio and with new bar lines added to the production line, it has become one of the biggest manufacturers in coated bar segment in Turkey and abroad. Established in 1965 the company was passed on from generation to generation showing growth at

TAYAŞ Food blended its core principles and half a century of history with power, experience, high capacity and sense of quality to become a valuable brand with its growing product range in Turkey and many other countries around the globe.


Production Production is carried out in perfect hygienic conditions with fully automated machines untouched by human hands in Gebze production and technology base and it is supported by Halal Food Quality and Safety certificates. TAYAŞ Food owes its experience in export to the high quality and hygiene control norms that are applied without compromise. TAYAŞ is also certified with a Production Adequacy Certificate by the Turkish Standards Institute and BRC Global Standards and is further accredited for compliance with HACCP and ISO 9001:2000 standards.

Damla soft candy with center filled real fruits: flavors include orange, strawberry, sourcherry, apple, peach and raspberry

TAYAŞ Food which was set up with an investment of 45 million Euros runs a production capacity of 150 tons per day with 800 qualified staff in its modern facilities with a total area of 50,000 square meters indoor space.

73


TAYAŞ Food has achieved to be in the first 500 export companies in Turkey and in its own segment, TAYAŞ is in the top ten with production of chocolate, coated biscuit, bars, soft and hard candies.

Unconditional Customer Satisfaction

Tayaş Savory Hard Candies varieties have strawberry and yoghurt flavor, bonbon with coffee, and bonbon with caramel and milk.Tayaş Coffee Intense is comprised of bonbon with coffee filling.

Tayaş Food gives great importance to research and development in order to develop various products and compete in the sector. With this aim, a high-tech Research and Development laboratory was designed with an investment of 3 million Euros. TAYAŞ makes unconditional customer satis-

faction with its ability to comply with the strictest food codex of different countries and performance of detailed food analysis in these production and research departments. Through exporting products to Japan where the quality criteria is the highest, TAYAŞ demonstrates the excellence of its expertise. Tayaş Orient, milky compound chocolate with orange, mango, caramel, cappuccino, hazelnut, strawberry, coconut flavoured milk cream filling & crispy rice

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FOOD TURKEY

January 2016


KAMPANYA AVRUPA BIRLIĞI VE POLONYA CUMHURIYETI DESTEĞI ILE FINANSE EDILMIŞTIR

AYRICA DANA ETI TANITIM FONU DESTEĞI ILE DE FINANSE EDILMIŞTIR


Strong market growth of food processing industry proven at Gulfood Manufacturing

76

FOOD TURKEY

January 2016


Trade event records million dollar deals across all sectors: equipment, packaging, ingredients, technology, and logistics.

Led by Selen Fair Services, Turkey has been the most leading foreign national exhibitor.

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Dubai, United Arab Emirates – The second edition of Gulfood Manufacturing 2015, the largest and most influential F&B manufacturing trade event in the Middle East, Africa and South East Asia (MEASA) region drew to a close in Dubai on 29th October, having delivered exceptional order books, confirmed deals and new market opportunities for its 1,500 international exhibitors. The key platform for the manufacturing, processing, packaging, logistics and service sectors of the F&B industry, the show generated millions of dollars in sales, with a number of exhibitors reporting complete sellout of their stands – a largely unreported occurrence for a trade event of this kind.

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Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC) and organiser of Gulfood Manufacturing said: “From all perspectives Gulfood Manufacturing 2015 can be considered a success. Having launched the show in 2014 to deliver everything a growing region-wide F&B manufacturing industry needed, it is clear from the immediate increase in exhibitors, launches and business deals, as well as the enormously successful 2,000-strong hosted buyers program that drove record sales this year, that we are meeting our objective. “The F&B manufacturing industry is critical for each market in the MEASA region to be able to service and supply their growing populations with a sustainable, safe and secure food supply, and to positively contribute to their respective economies currently under strain from the weight of imports. It is clear from our exhibitors’ results that businesses in this region are serious about developing the sector – investing, learning and expanding.”

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With ingredients a core element for manufacturing, Gulfood Manufacturing proved a valuable marketplace for sourcing, as well as accessing the latest innovations in the industry. Food equipment manufacturers reported brisk trade throughout the event, with strong sales generated across all specialist sectors. Trade visitors to the show were equally pleased with the ability to source equipment for specialist needs. The business opportunities presented by the burgeoning Halal food industry

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were highlighted at Gulfood Manufacturing, in particular for specialist ingredients and equipment manufacturers. With packaging a critical component in maintaining the safety and integrity of food and beverage products, particularly in markets such as the MEASA region where harsh climates and a still developing infrastructure are factors, Gulfood Manufacturing played an important role in facilitating trade and connections with local, regional and international manufacturers and suppliers.


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Adding significant value in the form of knowledge exchange, the Gulfood Manufacturing Conferences enjoyed strong attendance at all three summits - Next Generation Manufacturing, F&B Innovations and the Food Logistics Forum. Offering insights on industry developments, critical business factors and best practice in the industry, the three day agenda included keynote addresses from senior representatives of government and private sector.

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“There is clear recognition of Gulfood Manufacturing as an essential platform for the industry, and over the past three days has delivered far-reaching connections, facilitated record business deals across the board, and contributed to the ongoing development of F&B manufacturing in the region. We look forward to continuing this success in 2016,� said LohMirmand. Gulfood Manufacturing 2016 will take place from 7 – 9 November 2016 at the Dubai World Trade Centre.

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Kervan aimsinterest to rank among Turkish top-5 jelly gum manufacturers in Taiwan in the world by 2023

Burhan Başar Kervan Gıda General Manager

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Kervan Gıda is a pretty competent company in jelly gum manufacturing. It exports to nearly 80 countries, possesses many certificates and along with these it follows the manufacturing technologies closely. We made an interview with Burhan Başar, General Manager of the company which has the target of entering among the first five jelly gum manufacturers in the world.

text we sold luxury hardware which comprises Permatik, Perma Sharp, Ören Bayan yarn, chewing gum and so forth. Later on, we decided to manufacture when we experienced the tough side of trade in Tahtakale. Since we had been selling chewing gum then under the circumstances of those days, we have started manufacturing chewing gum founding a family run business in 1995.

Could you please briefly tell about yourself and your business life?

Would you share your career story in Kervan Gıda?

I was born in 1973 in Van. I graduated from Yıldız Technical University Department of Civil Engineering. Because I got into this university, I came to Istanbul from Van in 1990, and in 1992 my family came to Istanbul to live with me. Between 1992 and 1995 we engaged in trade. Within this con-

As I am an engineer, I had been working in different departments of the company such as finance, accounting, marketing and especially product development. I had completed my fund of knowledge by having an experience of almost every department and finally I became the General Manager.


We are aware that there are many countries which Kervan G覺da exports to. At this point, are you seeking for new markets? What are you doing to maintain and develop your presence in the markets you are already in? We are exporting to nearly 80 countries. We are not seeking for new markets. Reason for this is, we are a company involved in Turquality process and within this context we are advised to grow vertically not horizontally. Consequently, we are aiming to grow vertically in the markets we are present. While doing this, we are trying to enter the growing markets or markets claiming the potential to grow, like national and regional markets, in the country we exist. Thus, we are hoping to make our brand Bebeto more permanent.

What if you are asked to evaluate the markets you are in recently? We are very powerful in the Middle East market since we are manufactur-

ing in a Muslim country, Turkey, claiming Halal Certificate. Apart from this, we are growing in Europe and the U.S.A. markets as well. I can tell you that lately an increasing interest towards halal food emerged in Europe as well.

You have competitors in both domestic and foreign markets. Could you evaluate this competition measuring foreign against domestic? We are in a very strong position in exports. Despite the fact that we have many rivals, we, as Kervan G覺da, are exporting large amount of jelly gum. As for domestic market, we are in a more active position and we will strengthen this position more later on. We are never afraid of competition, as long as we manufacture goods of quality, care about branding, innova-

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tion and R&D. So far, we are having a hard to satisfy the demands despite the hard competition.

Could you talk about your investments? We are investing seriously in R&D. We are giving importance to human resources. We are providing educations. We are also concentrating on IT investments, within this concept we started using SAP program three years ago. We have training programs. We give pretty importance on IT investments as well; concordantly we started using SAP three years ago. We keep on improving this and moving forward. We will soon be receiving ISO 27001 Information Security Management Standard Certificate. Since there is an energy shortage in our country, we give a lot importance to the efficient energy consumption. Concerning this, we set up energy management system and soon we will be receiving ISO 50001 certificate. We give a lot importance to hygiene. We have customers in nearly 80 countries and they inspect our products all the time. Within this scope, we invest in hygiene seriously. Our quality assurance system works very accurately. Our customers ask us about these before they ask for the price of our products. In this sense, we possess quality certificates such as Hygiene Standard of the American Institute of Baking, Certificate of Conformity granted by British Retail Consortium (BRC), ISO 9001, ISO 2200 etc.

What are your plans and targets in the short, medium and long term? Our biggest goal among these is to grow in the field of jelly gum. By saying jelly gum, I mean jelly, licorice and marshmallow types of candies. We want to grow with Bebeto brand and we are making all the plans accordingly. We completed our 2015 budgets in

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the short term and we are completely focusing on this. In the medium term, we want to grow investing in jelly gum. As for the long term, we have a goal for the year 2023; which is to rank among the first five jelly gum manufacturers in the world.

Well then, what kind of investments are you planning for 2015 and further? We made marshmallow investment and we hope to start it in 2015 February. Apart from this, we continuously keep on investing in jelly gum. Additionally, we have project called

“Bebeto Fun Island�. In short, our candies are put up for sale in the empty spaces of shopping malls. Within this context, we have around 60-70 islands in total both in domestic and foreign shopping malls. We want to increase this number to 500 until 2023. We consider these as milestones in order to raise our brand awareness on our way to become a world brand. They attract a lot of attention and there are customers conveying that they like our products, such that they write poems in our brand’s name. We like such things. We hope to bring Bebeto brand where it deserves to be.



How does Turkish dried fruits sector enter 2016? Working as an agent, broker and consultant at international markets targeting to build a strong link between producers and buyers, DORAINTRADE based in Izmir, analyses Turkish dried fruits with special attention on sultana raisins, dried apricots, dried figs and hazelnuts as 2015 is rolled up.

“Whether you are a manufacturer, producer, packer, wholesaler or an importer, you will benefit from our international experience and communication. The products from our reliable suppliers packed under international food safety conditions and there is a possibility to offer either private label products or supplier’s own branded products. Doraintrade is assisting all her partners always to go further by Banu Er, General Manager of Doraintrade

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January 2016

speaking the same language with you as your global trade partner,� says Banu Er of Doraintrade. Doraintrade has been tracing the market on behalf of producers and buyers in order to give feedbacks and market reports from the source regularly. Ms. Banu Er of Doraintrade supplied the following information about the harvest of Turkish Dried Fruits.


The last month of year 2015, general weather conditions of all over Turkey, temperatures are higher than seasonal averages still, although it is expecting to be a very cold winter and strong snow according to El Nino affect this year globally. From the first weeks of December, Turkey started to get colder from east to west and snow starts from high altitudes of east Turkey will possibly move to the west sides gradually. For instance, El Nino global affect in 1998 and 2007 winters resulted to Turkey had very poor Raisins crops due to heavy winters and early spring frost damages (240,000m/tons in 2007 crop). Year 2015 is another strong El Nino year. Thus, winter snow and temperatures and spring frost, snow, hail conditions are very important for all varieties of Turkish agricultural products. Late November, as you know, Turkey had political conflict with Russia resulting Russian government decided to interrupt international trade with Turkey, especially for fresh agricultural products that Russia has historically a big volume importer from Turkey. It’s highly possible very soon, we will altogether see the consequences of this decision also to the dried fruits from our export volumes.

TURKISH SULTANA RAISINS After a very big crop 2014 of 328,000m/tons Sultana Raisins, 2015/16 season estimated to be only 196,000m/tons. First reaction in the market was obvious prices rise in the end of September and October. Moreover, Taris Sultanas Agricultural Sales Cooperative declared their p u r-

chasing price of 6TL/Kg which helped raw material bourse prices also reached 6TL price levels quickly. However, there was obvious big quantity carryover from 2014 crop as well as many contracts to overseas buyers had already been fixed from 2014 crop which did not ship till then. In conclusion, new crop started at the end of September with high raw material purchasing prices but without much interest to trade. For this reason, prices gradually decreased from October, currant bourse price average 5,10-5,20/kg for std.9 raw material. Between 01.09.2014 - 29.08.2015 Turkey Sultanas raisins export quantity to all destinations was almost 259.000m/tons so everybody knew there was such as big carry over that the average of the raw

material of 3,5TL/Kg of 2014 crop.This fact results not successful contracts from 2015 crop and until current months most of the exporters were still shipping 2014 crop products. Take into account that most of the Christmas shipments already departed by now. By the beginning of December, between 01.09.2015-28.11.2015 total exported quantity is 62.688m/tons some 30% shorter than last year. This calculation shows us we must have almost finished the old crop carry over up until now December 2015. But the trade in the raw material bourse still quiet relating to the expected global slow down after Christmas shipments. On the other side, this short crop was resulted by a big frost and hail weather condition in April 2015 and most of the percentage of the vineyards were insured by government based insurance system “TARSIM”. Start of the season in September, technical evaluations on vineyards about the each grower loss have been calculated and 2 weeks ago from now, insurance payment started to be received by the growers for their loss. This may make the growers are some more relief that they can resist to sell their products 2015 crop raisins for lower

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price levels. Organic production and the prices also big problem this year as the organic vineyards were more affected from the severe weather conditions than the conventional vineyards. As a result, organic Sultanas and Raisins price levels hit record numbers this year. Average conventional offers are around USD2000/pm/ton for standard 9 Fob basis depends on the grade, still much more expensive comparing to the last year this time USD.1450-1500/pm/ton levels. Normally every year after January, winter weather situation and new crop estimations start to be discussed and speculations will be very much affective on current crop prices. Until now, Growers are complaintive about too high temperatures in late November and start of December, vineyards still with leaves on, that should have already dropped by now, this makes growers fall behind the schedules of cutting the canes that is a danger of unclosed wounds of canes

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January 2016

may freeze in December and January if winter appears very cold. Eventually there is a risk of death arms of the vineyards in spring period. Also underground fertilizing in winter is very common procedure these days in the aim of better yield which provokes early wake up for the vineyards in second week of March and remain sensitive to frost conditions and again eventual risk of loose the crop. By the beginning of 2016 we think we will see the winter conditions and USD/ TL parity and of course overseas demand that these all facts will be decisive whether offering prices will settle down around USD2000pmtons, or even go lower. Estimated world production and supply of Raisins this year has published on October/2015 by Dried Grapes producer countries conference shown on below chart.

Producing Country

Estimated invoiced export sales
1/9/2015 to 31/8/2016

Greece

30.000 m/tons(Currents)

Iran

95.000 m/tons

Turkey

180.000 m/tons

USA

115.964 m/tons

India

15.000 m/tons (Goldens)

Uzbekistan

0

China

40.000 m/tons

Argentina

28.000 m/tons
+2.100 m/ tons (Goldens)

Australia

3.000 m/tons

Chile

51.000 m/tons

S. Africa

25.000 m/tons

Total

538.000 m/tons


TURKISH DIRED APRICOTS Around 85.000m/tons of Dried Apricots crop estimations for season 2015 has push the offered prices down in the beginning of the season in August. With the weak demand from overseas buyers, prices continued down to USD4000 levels Fob bases for N4 So2 Apricots at the end of September. However, during the Anuga exhibition in Germany in the second week of October, prices start to increase according to the increase on demand and settled nowadays around level USD.4600 depends on the grade Fob bases for N4 So2 Apricots. As a result of growers’ decision, this season natural apricots availability is much more than previous years. Thus, natural apricot prices are very similar to same size So2 apricots but every size is not available. Regarding to previously estimated 85.000m/tons crop, we don’t believe the apricot prices may continue dramatic increase if the USD/TL parity or new crop estimations in the New Year don’t speculate the market negatively.

Organic production is limited this season as well. Due to the fact organic apricot prices hit record prices and did not smooth down from early harvest time July. Also the availability of organic product is very small and most of the organic buyers contracted from early steps of the season in case of shortage of the supply as there was no carryover also from previous crop. Natural apricot feature is less strong than conventional apricots for the long shelf life. So while High So2 level dried apricots are easy to carry over for the next season, naturals may have quality problems such as fermentation and worms. Therefore, packers would like to sell out their natural stocks before the new cop starts in order not to take quality risks. As conclusion, we can see in natural apricots prices might not increase in beginning of 2016.

Same as west, east Turkey Malatya apricot production area is going to the rough estimated winter. Snow already started in high altitude areas. As trees are not active anymore, when earth covers with snow is actually very favourable environment for the apricot agriculture. Risk starts when the snow melts down in March-April and the blossom follows by. Any frost weather or late snow may result catastrophic consequences during or after blossom of the trees in spring. For years, new plantations are performed in Malatya area. Each year, we can see Apricot agricul-

93


tural areas extend but mainly to the direction of more spring-frost risky areas that East of Malatya. This makes each year risk of loose big amount of quantities of crop because of the weather conditions in spring. As same as most agricultural products, winter conditions are very important for apricot trees. We will continue our observations along the winter. According to European Union Rasff Portal, main problem on apricot this season caused many custom rejections is high Sulphur Dioxide levels (EU limit is 2000ppm). Growers were mostly mistaken this season with over SO2 processing in the growing areas during the harvest time July. Dried apricots loose so2 content naturally during the raw material storing. As the time goes by, the problem may be reducing normally. Since now we can see 31.639m/tons dried apricots have been exported. This quantity makes around 40% of whole estimated crop. If we expect there has been 10-15.000M/tons carry over from last year, its highly possible there would be some carryover also to season 2016 in July.

TURKISH DRIED FIGS Crop estimations were far too high in the beginning of the season 2015 for Turkish Dried Figs even up to 74.500 m/tons declared. At the end of September, strong torrential rain activity affected dried figs when the harvest still goes on and before drying process finished. This fact caused much severe quantity loss as well as quality problems. By the beginning of December, available quantity of raw material reduced and there is extreme difficulty in finding sizes N6, N7 and N8 resulting the offered export prices don’t go any down as normally expected because of Christmas shipments already finished. Lack of availability of raw material makes the market trade quantities are mix all sizes. Normally growers themselves or handlers sieve

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January 2016

the dried figs and divide per size when selling to the packers unless the product availability reduces as much in the market. Un-sized mixed grade raw materials appear in the market as today. Also big sizes, good quality dried figs products prices settle at certain levels for few months now due to high sour and black mould problem appear this season figs. Export statistics show 23.191m/tons whole figs have been exported this season by now comparing last season, there is 15% increase. And the average price is 25% cheaper in 2015 crop. Industrial grade, diced and paste dried figs products are much more available this season. We can see 60% increase in volume of industrial side comparing to the last year this time. For one of the biggest market USA, we can see 2-3 years ago similar prices of dices

and pastes that describes exported quantity increases. We do not estimate dramatic price drop in the short period also. After the new year, Easter (in April) sales for west markets will start and that will follow by Ramadan(in June) sales for domestic and Arabic markets. Relating to demand, even the current price levels may increase because of lack of quality grade dried figs in the market. As a result of dark berries and poor quality dried figs are available in large quantity in the market, this season risk of chemical bleaching increases that some packers may would like to use their low graded products for retail markets. Up-to-date data shows 26.191 m/tons altogether dried figs have been exported that might be more than half of the total actual crop.


TURKISH HAZELNUTS

According to European Union Rasff Portal, more than 24 dried figs lots have been border rejected from different EU ports this season. Main reason of rejection is aflatoxin. Also we do know that many EU countries perform random product tests from shelfs for controls of the supermarkets. Findings can be resulted with collect the products from all distribution channels and rejects the already distributed goods. We do know EU controls also include ochratoxin analysis that we can understand that EU community becomes more and more sensitive for orchratoxin contaminations for dried figs products.

With around 700.000m/tons in shell Hazelnuts crop estimations at the beginning of the season in August, Turkish hazelnuts prices continued very favorable till the end of September.Very early start of the season, 13-15 mm Giresun quality Natural hazelnut kernel prices were down to USD9.000/ pm/ton Fob bases levels followed by gradual increase along the September. Sudden increase occur in the raw material market by the beginning of October due to farmers dissatisfaction of raw material prices, same quality natural hazelnut kernel prices jumped up to USD.10300 levels for 11-13 mm hazelnuts. 12TL/kg in shall raw material prices is not much acceptable by the growers comparing 20TL/kg last year record levels due to very short crop last season. Last year, Turkey expor ted

217.000 m/tons of kernel hazelnuts and this year market expects around 265.000m/tons. Moreover, domestic sales 80.000 m/tons last year also estimated to extend to 120.000m/ tons kernel hazelnuts. According to the statistics, export value also 20% increased comparing to last season despite the high price levels last season. Chocolate industries behaviors, growers resistance and most importantly USD/TL parity will be the key role for the hazelnuts prices in coming months. Below Chart shows figures of Turkish dried fruits varieties tonnage, average export prices with its comparison with last year figures. ExportFigures Of Turkish Sultana Raisins / Dried Apricots/ Dried Figs in Comparison with same period last year Dried Figs

95


01.09.2014 - 28.11.2014

Turk覺sh Sultana Raisins(**)

01.09.2015 - 28.11.2015

Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

92.573,885

1,819

62.688,497

2,117

01.08.2014 - 28.11.2014

01.08.2015 - 28.11.2015

TURKISH DRIED APRICOTS Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

WHOLE APRICOTS

16.685,903

7,112

26.291,509

4,626

INDUSTRIAL APRICOTS

1.321,077

3,707

2,914,110

1,939

DICED APRICOTS

2,008,027

5,226

2,434,068

3,816

15.10.2014-28.11.2014

02.10.2015-28.11.2015

TURKISH DRIED FIGS Volume (ton)

Avg/Price ($/ton)

Volume (ton)

Avg/Price ($/ton)

20.134,072

5,104

23.191,356

3,832

DICED FIGS

904,508

3,184

1.532,342

2,777

FIG PASTE

815,415

1,871

1.384,665

1,626

INDUSTRIAL DRIED FIGS

23,000

3,163

213,560

2,686

ROASTED FIGS

466.856

4.571

477.864

3.224

WHOLE FIGS

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January 2016



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