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AB InBev set to buy SABMiller in record breaking deal.
p.9
Insects get all clear from EFSA
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Kellogg acquires Egypt’s cereal maker
Hero Lager on the production line in Onitsha brewery, Nigeria. (photo credit: SABMiller)
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“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.” J.R.R. Tolkien
Food Business Africa | NOVEMBER 2015
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editorial
Time to join the social media revolution is now
T
he days when companies relied on radio for their daily dose of news are fading fast. So are the times the word of mouth reports from your sales team or a roadside chat with your distributor provided your company with the latest happenings in the market, or what consumers would be saying about your new packaging or flavor. I agree radio and word of mouth are still big in Africa, but don’t you think there are new ways that younger consumers, the so-called millenials, differ from the rest of us? If you ever get mad about your daughter or young relative who is always plugged onto some ear phones, or is always scrolling down the screen of the latest smart phone, it is high time you really took a peek at what the young ones are doing. And this means literally joining them in their new, annoying ways of doing things. It pains me to see a number of companies in the region that have no online presence – no website (or the 1999 version of what they still consider their website), no social media presence (no Twitter, Facebook or any other social media presence). Some of them have no physical address or box number to talk about.
“Africa has the distinction of having more mobile phones than landlines, with Internet usage on the mobile being higher than in any other continent” Africa provides interesting statistical figures: Africa has the youngest population in the world, with 65% of the population being 35 and below, with over 35% aged between the tweeting ages of 15-35 years. The African Commission forecasts that by 2020, 75% of the population shall be aged 20 years on average. Africa also has the distinction of having more mobile phones than landlines, with Internet usage on the mobile being higher than in any other con2
NOVEMBER 2015 | Food Business Africa
tinent. According to a June 2014 report by the Swedish technology giant, Ericsson, the number of cellphone subscribers in sub-Sahara Africa will increase to 930 million from 635 million last year. These statistical figures can be a huge plus or a big negative to our industry. The power of a share or re-tweet has become more powerful than the word of mouth in this day and age. And some of the biggest companies around the world have learnt their lessons from the increasing power of the social media crowd. The beverage giant Pepsi has been forced this year to remove the artificial sweetener aspartame (Pepsi and regulatory authorities insist the sweetener is safe) and replace it with sucralose from its Diet Pepsi and other low calorie drinks in the US due to bad press, made worse by social media chatter. Nearer home, Nakumatt was on trial when the hashtag NakumattonTrial ruled the airwaves as consumers complained of being charged more by the retailer for goods bought in the retailer. Retailers have also been rebuked by consumers for giving back change in sweets, many of the noise being made on social media. Bidco Africa, the oil refiner, has also had its run in with social media personalities in Kenya. Presence on social media has enabled a number of these companies give their side of the story, protecting their brands. African food and beverage companies that have no online and social media presence run the risk of their names being dragged in the mud by overzealous social media personalities who could have been paid or otherwise compromised to tarnish the name of the company or the brand, without the ability of providing a response. This could be the worst-case scenario. I have seen several food and beverage companies’ products on social media posts that needed some response from the manufacturers, but because these companies have no presence on these forums, the matter just fizzles out without the brand owner’s knowledge, with the manufacturer missing an important feed back opportunity. Online and social media presence is critical to any enterprise. I realize that it takes dedication and resources to keep these forums open and active, as we have faced ourselves in keeping our websites, social media sites and blogs active, but these forums are critical to your company’s success. I can advice that you have some discussion with a digital media expert who can guide you in the quest to have not only active websites and social media presence, but that these resources blend in with your overall brand and marketing strategies for the benefit of your company. We wish you a good read Publisher
www.foodbusinessafrica.com Volume 3 Issue 5, No.15 • ISSN 2307-3535 Publishers: FoodWorld Media founder: Francis Juma Editor: TJ Kwach Contributors: Liz Wawire Design & Production: Centrepress Media Advertising & Subscription: Selina Wangusi
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EVENTS calendar
June 8-10, 2016: African Food Manufacturing & Safety Summit Conference and Expo (AFMASS) – Nairobi, Kenya AFMASS is the truly unique forum that showcases innovation and technology in food and beverage processing, packaging and food safety targeted at the African market www.afmass.com 31 Oct – 3 Nov: IAOM MEA Annual District Conference & Expo – Dubai, UAE www.iaom.info/mideastandafrica November 5-7: Foodbext Nigeria – Lagos Nigeria www.foodbextwa.com 10-12 Nov 2015: BrauBeviale 2015 – Nurnberg, Germany www.braubeviale.de/en/ November 11-14: World of Milk – Sofia, Bulgaria www.iec.bg November 12-15: Seoul International Café Show – Seoul, S. Korea www.cafeshow.com November 18-21: Algeria Foodexpo – Algiers, Algeria www.algeriafoodexpo.com December 1-3: Fi Europe, incorporating Ni Europe – Paris, France www.figlobal.com/fieurope/home December 7-9: SIAL Middle East – Abu Dhabi, UAE www.sialme.com February 5-9: Europain & Intersuc – Paris, France www.europain.com February 14-16: Fish International – Bremen, Germany www.fishinternational.com February 19, 2016: Caterex Japan – Tokyo, Japan www.jma.or.jp/hcj February 21-25: Gulfood – Dubai, UAE www.gulfood.com February 28- March 1, 2016: Restaurants Canada – Toronto, Canada www.restaurantshow.ca
QUOTES IN THE NEWS
“This state-of-the-art plant which represents the single largest investment by Mondelz International in Africa in the last two years, is in line with our desire to keep pace with the latest technology in our business space as well as enhance the need to demonstrate our leadership position in our sub-sector of the Nigerian economy.” Bala Yesufu, Cadbury Nigeria’s Head of Corporate and Government Affairs West Africa on the company’s investment in new processing equipment in the country. “We have already identified new areas where we intend to open additional four branches early next year focusing more on the local market.” Naivas Supermarkets’ Managing Director David Kimani, on the company’s plans for the region. “Africa offers a young and fast-growing consumer base and an average annual consumption of 9 litres of beer per person, against a global average of 45 litres. Arguably the juiciest asset on the SAB table (is) its dominant position and deep experience in Africa, a continent in which AB InBev has no presence.” An analyst writing in the BDLive newspaper in South Africa on why AB InBev finds SABMiller to be such an attractive brewer to buy. “Our aim is to democratise the consumption of quality beverage drinks through the introduction of diverse affordable smart drinks. We are bringing beverage innovations for the convenience of Nigerians”. Reuben Onwubiko, Chief Operating Officer of Afrobeverages and Distillers Limited, a new distillery in Nigeria, on what the company intends to achieve in the country. “Our outlets in Uganda and Tanzania make up only 4.75 per cent of our operations yet they account for over 25 per cent of our operating costs. The two subsidiaries have not made any profits over the last five years, which means they have been draining the parent operations.” Julius Kipng’etich, Uchumi Supermarket’s CEO on why the company decided to shut their operations in Uganda and Tanzania “With a National Safety Food Policy in place with a functional secretariat, Nigeria will be seen to have come at par with other countries that have long ago streamlined and unified their food safety laws and subsequently benefitted immensely from the implementation.” Dr. Paul Orhii, Director General of the National Agency for Food and Drug Administration and Control (NAFDAC), at a meeting to discuss food safety legislation in the country.
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NOVEMBER 2015 | Food Business Africa
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news front
Employees packing Chibuku Shake Shake at Kitwe brewery in Zambia. It is such brands that AB InBev is after, as it targets SABMiller (photo credit: SABMiller)
AB InBev to buy SABMiller as Africa beckons Deal will create world’s biggest beer maker, dwarfing competition from the likes of Heineken, Carlsberg and Diageo BELGIUM – Belgian based brewer AnheuserBusch InBev (AB Inbev) has entered into a proposed agreement to acquire SABMiller, one of Africa’s most successful food and beverage ventures, as the prospect for Africa’s burgeoning consumer class continues to attract international brands. In a bid to “build the first truly global beer company”, AB Inbev, the makers of leading beer brands around the World including Budweiser, the self-professed King of Beers, plans to pay about US$106 billion to acquire SABMiller, the makers of Snow in China, Castle lager in Africa and Peroni in Europe. The deal brings together AB InBev with US$47 billion of sales and 155,000 employees with SABMiller, with US$26 billion in sales and 68,000 employees. If approved by regulators, the AB Inbev-SABMiller merger will make the new company be the biggest beer maker, foodbusinessafrica.com
considering the two companies already brew one out of three beer bottles consumed around the world. It will also make the deal the 3rd largest in history. It is a “compelling opportunity” according to Carlos Brito, the CEO of AB Inbev, and for which the company is willing to pay £44 (US$68) per share, a 50% premium on the share price prior to the announcement of AB InBev’s interest in SABMiller in mid September. Commenting about the proposed merger, Brito stated, “Both companies have deep roots in some of the most historic beer cultures around the world and share a strong passion for brewing as well as a deep seated tradition of quality. By bringing together our rich heritage, brands and people we would provide more opportunities for consumers to taste and enjoy the world’s best beers. We believe we can achieve more
together than each of us could separately, bringing more beers to more people and enhancing value for all of our stakeholders,” he added. The acquisition of SABMIller will bring together some of the world’s best known brands. The two companies already have 7 out of the 10 biggest selling beer brands in the world, and take in more than 50% of all profits generated by beer companies in the world. (Graph: Biggest beer brands in the World). Each of the two parties, AB Inbev and SABMiller, bring in over 200 brands of beer to the new company. These brands include Budweiser, Bud Light, Miller and Coors – some of America’s biggest brands; Quilmes, Skol, Corona, Aguila and Brahma – the most iconic brands in South and Central America; Stella Artois, Beck’s, Peroni and Pilsner Urquell – leading brands in Europe; and Food Business Africa | NOVEMBER 2015
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market is defined into the next Century. AB Inbev believes that by buying SABMiller, all the stakeholders have huge benefits from the transaction. “A combination of AB InBev and SABMiller would generate significant growth opportunities from marketing the companies’ combined brand portfolio through a largely complementary distribution network, and applying the best practices of both companies across the new organization”. It gives an example of the success it has achieved in spreading the presence of Budweiser around the world, growing the brand away from its US base, currently selling more than half of Bud’s volume outside its US home market.
Chequered history Snow, Harbin, Sedrin and Fosters in Asia. But it is in Africa where SABMiller delivers the kind of brands AB Inbev needs to enter the world’s fastest growing beer market. From regional brand Castle and Castle Lite, two brands that define SABMiller in Africa, the brewer has a long list of country-leading brands - from Mosi in Zambia, Nile Special in Uganda, Kilimanjaro and Safari in Tanzania, Hansa Pilsner and Carling Black Label in South Africa, Hero in Nigeria to Super Chibuku in Zimbabwe - which is a traditional brew common in Southern African countries, to Impala – Africa’s first cassava based beer which is brewed in Mozambique. It is these regional brands that if the merger goes through, AB Inbev will leverage on as Africa’s beer AB InBev and SABMiller take more than half the industry’s profits
The acquisition of SABMiller by AB Inbev will bring to and end one of the most successful and ambitious African enterprises. Founded during the gold rush in 1896 in South Africa, SABMiller, previously South African Breweries (SAB), the company grew to be South Africa’s biggest brewer through acquisition of its competitors in the mid 1950’s – to one of the few companies that have conquered the world out of South Africa. With the fall of Apartheid in 1990, SAB broke ground on its worldwide expansion into Asia, central Europe and Africa. In 2002, the company completed the biggest deal at the time, buying the US’s second biggest beer company, Miller Brewing, changing its name to SABMiller. Further expansions into South America (Bavaria), China (Snow) and Australia (Fosters), moved SABMiller up the chain, becoming the second biggest brewer in the world. The company’s shares currently trade at both the London and Johannesburg stck exchanges, with its headquarters in London. In Africa, the company has been aggressive, and the results are there for all to see. The company has a large African footprint, especially in the countries in close proximity to its South African base. From Botswana, Mozambique, Zambia, Zimbabwe, and even way up in the continent in Uganda and Tanzania, SAB Miller is the leading brewer in these countries. In Kenya,
Nigeria, Ghana, Ethiopia and a number of African countries, though the brewer was a late entrant, it has grabbed sizable market share in beer and other beverages (through its bottling deals for Coca Cola and its bottled water business) to warrant a keen look from AB Inbev in its quest to grab the last beer frontier.
Why Africa is so special
While the SABMiller deal provides a great addition to AB Inbev in many countries around the world, the African growth opportunity has been telling in deal, considering that the African beer demand is growing at an average 5% per annum (see Graph), while Europe is largely in decline and the US – the worlds big beer market is changing towards the craft beer market, with legacy brands like Budweiser losing market share to the craft beer craze. Africa’s market remains the ‘world’s last beer frontier’ not just in sophistication but also in consumption. African beer consumers drink an average 8.8 litres per person per year, well below what other regions of the world consume. This compares quite poorly with North America (72 litres), Western Europe (55.1 litres), Latin America (53.3 litres) and Asia Pacific (18.5 litres). Even just raising Africa’s consumption to Asia Pacific’s level will more than double Africa’s beer volume. Africa’s consumption is also vastly skewed in favour of a number of countries, with South Africa (66.5 litres), already quite saturated, taking in the bulk of per capita consumption. But markets like Nigeria (12.5 litres), Ethiopia (7 litres), Uganda (11 litres) and Tanzania (9 litres), where populations are expected to balloon by 2050 offer real prospects to growth. These countries, where SABMIller is already a significant player, except Ethiopia, offer enormous and mouthwatering prospects to AB InBev. The challenge that SABMiller has continued to face in its 20 years of expansion into the Continent is the proliferation of traditional brews all over the continent, a fact that has stood on its way to improve per capita consumption. However, the company has used this fact to its advantage, growing
Buyout brings together some of Africa’s and World’s biggest brands 6
NOVEMBER 2015 | Food Business Africa
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Chibuku, a traditional drink in Southern Africa, into in a number of African countries, including Tanzania and Uganda, countries that had no Chibuku tradition. Also the brewer, in its quest to utilise locally available materials, introduced beer made from cassava in Mozambique and Ghana. “Part of our strategy across Africa is to make high quality beer which is affordable for low-income consumers while simultaneously creating opportunities for smallholder farmers in our markets. The launch of Eagle in Ghana ticks both these boxes,” said Mark Bowman, Managing Director of SABMiller Africa at the launch of Eagle beer in Ghana. In Mozambique, another bright SABMiller star, the company introduced Impala lager. AB Inbev is banking on SABMiller’s “strong heritage” in the continent to be the “critical driver of growth for combined company”. SABMiller has upped its investment in Africa, with the company in the recent past acquiring a number of water brands in key markets like Kenya, Ethiopia, Ghana and Uganda. The company also late last year joined forces with Coca-Cola to bottle and distribute beverages in 12 Southern and East African countries by creating Coca-Cola Beverages Africa - a partnership that will distribute 40% of Africa’s Coke’s volumes on the continent. It has commissioned its first brewery in Namibia as well. “Africa, as a continent, has hugely attractive markets with increasing GDPs, a growing middle class and expanding economic opportunities. Africa would continue to play a vital role in the future of the combined company, building upon the strong history and success of SABMiller in the region dating back to the 19th century” the companies said in the statement. To placate some of the concerns about the company losing its African roots, “AB InBev intends to establish a secondary listing on the Johannesburg Stock Exchange, as well as have a local board that would be critical to the future success of the combined company,” states AB InBev, smoothening over some of the critics of the deal. The company also intends to have Johannesburg continue being the regional headquarters for the combined group on the African continent. The critics, including labour unions in South Africa, where the company employs just below 9,000 of its global workforce, are worried that the new owners may decimate jobs, as they have done in other acquisitions they have been involved in.
Understanding AB Inbev
In the highly competitive beer market, AB Inbev is itself a result of a buyout of US based Anheuser-Busch by Inbev, which resulted from the merger of Belgian Interbrew and Brazilian Ambrew. The company operates in over 140 countries, brewing over 200 brands. The acquisition of SABMiller is a continuation of the equity capital company 3G Capital’s ambition in the food and beverage segment. The company is a significant investor in AB InBev. 3G Capital founding partners, Jorge Paulo Lemann, Marcel Telles, Carlos Alberto Sicupira, Roberto Thompson, and Alex Behring, cont next page foodbusinessafrica.com
Uganda Office Muganzirwazza Commercial Complex P.O. Box 70472 Kampala Tel: +256756411669 | +256772755354
Food Business Africa | NOVEMBER 2015
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INTERNATIONAL news
Nestle set to return Maggi to Indian shelves
Sabmiller uses cassava to brew in Africa (photo credit: SABMiller) from previous page
the Managing Partner, are well known as aggressive investors in and operating businesses especially in the Americas. The firm has offices in New York City and Rio de Janeiro. In July 2015, 3G Capital partnered with Berkshire Hathaway to complete the combination of H.J. Heinz Company and Kraft Foods Group, forming the Kraft Heinz Company, following 3G and Berkshire’s acquisition of Heinz in June 2013. In December 2014, 3G Capital completed the combination of Burger King and Tim Hortons, forming Restaurant Brands International, following 3G’s acquisition of Burger King in October 2010. The company is (in) famous for driving costs out of the business and for its push to increase profitability to its shareholders, at all costs. With 3G Capital’s drive and AB InBev’s focus on its ‘Focus Brands’, it remains to be seen how the new company with deal with SABMiller’s multitude of regional or country-specific brands especially in Africa, where some product lines may be low volume, consumer-centric lines. The company states in its website that, “We have rigorously reinforced our Focus Brands strategy. Focus Brands are those in which we invest most of our marketing money, and to which we dedicate the greatest proportion of our share of mind. With a portfolio of well over 200 brands, we are prioritizing a small group with greater growth potential within each relevant consumer segment.” “A likely implication of the “focus brand strategy” is that AB InBev may decide to cull some of SAB’s or its own brands that currently compete against each other in different segments. AB InBev may decide to identify those candidates from the aggregate portfolio that can be cultivated as “Focus brands” of the future. Culling in-house competition (by acquiring it) in certain segments provides greater breathing space for the focus brands of (the) future,” notes an analysis by Harvard Business Review. 8
NOVEMBER 2015 | Food Business Africa
INDIA – The Swiss multinational Nestle is set to re-introduce Maggi noodles to the Indian market following successful testing of its product by regulatory authorities in the country. Nestle is returning its hugely popular noodles into the Indian market after about six months of arguments with the Food Safety and Standards Authority of India (FSSAI) and state food safety bodies – and a court case at the Bombay High Court – that resulted into one of the most expensive recalls in India’s history, due to fears of lead content in its products. The company, expected to have lost up to US$250 million of its brand value and in direct product loss due to the Maggi case by consultancy firm Brand Finance, has recently reported reduced full year forecast for its organic sales growth to come down from 5% to 4.5%, in part due to the Maggi case. “In the emerging markets, lost sales of Maggi noodles continued to have a significant impact on growth in the South
Asia Region,” the company reported in October, as the company reported a 0.5% reduction in organic sales growth in its Asia, Oceania and sub-Saharan Africa (AOA) region. Following a Nestlé India legal petition filed with the Bombay High Court, seeking a judicial review of the recall order, the Court ruled in favour of Nestlé and overturned the government’s ban on Maggi noodles in August, but ordered for fresh tests in court directed laboratories, before allowing the company to start production and sale of the noodles. “Test results from all three of these laboratories have shown Maggi noodles to be safe, with lead content well within the permissible limits. In compliance with the orders of the Bombay High Court, Nestlé India is now commencing manufacture of the noodles. Once fresh tests on these new batches reconfirm that they are safe for consumption, Nestlé India will make the products available for sale in the market,” the company said in a statement.
Mixed flavour juice to grow, reach 10% of global juice market WORLD – A recently released report by the research company Canadean has revealed that consumers have over the years started to favour premium juices with mixed flavours over historically popular single flavours such as orange and apple. The Soft Drinks Market Insight report found that global sales of orange and apple juice declined by half a billion litres between 2013 and 2014 to under 12 billion litres. This compares with more than 13.5 billion litres of combined global sales only five years ago in 2009. “In many Western markets fewer people have a traditional breakfast meal and more consumers are concerned about the high sugar content of juices. Flavour mixes are providing a much-needed volume boost for struggling juice manufacturers,” says Chris Strong, an analyst at Canadean. The research reveals that more exotic and unusual flavour combinations are beginning to emerge, including vegetable, blood orange and passion fruit juices. On a global basis, mixed flavours have grown by 2% compounded annual growth rate (CAGR) between 2011 and 2014 compared to a 2% decline for the juice category overall. This translates into a volume rise of around 100 million litres in only three years, from 1.6 to 1.7 billion litres. In the leading North America market the segment recorded almost 8% growth. In Western Europe, mixed flavours rose by 1%
in 2014, against a 5% decline for the juice category overall. The emerging markets of China and India will continue to drive mixed falvour juice volumes, having seen a 40 million litres increase in volume since 2011, reaching 81 million litres in 2014 in the two countries, driven by rising disposable incomes. The category is expected to grow 14% in 2015 in these countries. Canadean forecasts mixed flavours to make inroads into the wider juice category globally, taking a share of almost 10% by the end of the year.
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Criticism forces Tesco to improve payment terms for suppliers UK – Faced with negative consumer sentiments, the British retailer Tesco has announced that it shall be making major changes to its payment policy by June 2016, even as competition in the retail industry heats up. Promising to provide more transparency and fairness to its suppliers, the company’s CEO has announced that the company’s smallest suppliers, supplying less than £100,000 (US$155,000) of products per year will be paid within 14 days, cutting the current payment period by half from 28 days. Retailers have increasingly faced criticism for the poor payment terms offered to even the smallest of businesses, and which critics argue are the back bone of the UK economy.
Speaking at the retail industry’s IDG Conference the company’s chief executive Dave Lewis also announced plans to pay larger suppliers, selling up to £10 million (US$15 million) worth of products per year to the supermarket, will also have their payment terms improved, depending on the category of products supplied. Suppliers of fresh produce, meat and dairy will be paid within 23 days, while larger suppliers of wine and beer will face a longer period, upto 55 days, an improvement from the standard 60 days. The supermarket giant has faced criticism in the way it treats and pays its suppliers for a number of years and in June 2015 topped a Groceries Code Adjudicator list for supplier complaints. Other retailers
have not faired any better, but as the leading retailer in the UK, Tesco has faced the most widespread scorn from its suppliers. The company announced a 55% drop in profits to £354 million (US$547 million) in the six months to August 29. A price war in the UK’s retail sector has squeezed retailers even as consumer demand has been depressed, inflicting damage to the retailers as dynamics within the retail environment change in the country. Consumers, who over the 1990s and 2000s preferred shopping in big chain retailers like Tesco have turned their backs on them, preferring to shop in convenience stores located near their homes, denting big retailer revenues and profits.
Product category
Standard number of payment days
Tesco’s new payment terms for suppliers selling less than £10m-worth of products
Tesco’s new terms for suppliers selling less than £100,000-worth of products
Fruit, veg, meat, fish and poultry
28
23
14
Chilled, convenience, frozen and pet care
35
30
14
Dairy
40
35
14
Bakery, grocery, household, health and beauty
45
40
14
Wine, beer and spirits
60
55
14
Insects safe to eat, produce – EFSA
EU – The European Food Safety Authority (EFSA) has given a clean bill of health to the production, processing and consumption of farmed insects as a source of protein in food and feed. Following increased interest in the potential benefits of using insects in food and animal feed over the recent past, where insects are increasingly being used either directly as food or as ingredients in food products around the World, the EFSA study carried out a risk profile that identified the potential biological and chemical hazards as well as allergenicity and environmental hazards associated with the use of farmed insects as food and feed, and compared these potential hazards with foodbusinessafrica.com
those associated with mainstream sources of animal protein. According to the scientific opinion, the presence of biological and chemical hazards in food and feed products derived from insects would depend on the production methods, what the insects are fed on (substrate), the lifecycle stage at which the insects are harvested, the insect species, as well as the methods used for further processing, EFSA’s scientific experts say. EFSA concludes that consumers need not worry from eating insects since the potential occurrence of microbiological hazards is expected to be similar to that associated with other non-processed sources of protein when insects are fed with
currently permitted feed materials. According to the experts, the environmental risk of insect farming is also expected to be comparable to other animal production systems. EFSA’s opinion is based on data from peer-reviewed scientific literature, assessments performed by Member States and information provided by relevant stakeholders. The consumption of insects is quite widespread around the world, with a number of communities around consuming a number of insects, with some reports that about 1,900 species of insects are consumed. Several products, from lunch bars, pastes to drinks, have been developed using insect powders and flours. Insect derived products have grown aggressively in the last few years, with grasshoppers, beetles, crickets, worms and ants being on sale in the US and EU markets, processed and packaged by food companies. The publication of a report by the UN’s Food & Agriculture Organisation (FAO) in 2013 titled Edible Insects – Future prospects for food and feed security was a particular turning point, with a number of food startups springing up following increased interest by consumers and creativity by these companies to deliver insect infused food products. According to EFSA, the insect species reported to have the greatest potential for use as food and/or feed in the EU include houseflies, mealworms, crickets and silkworms. Food Business Africa | NOVEMBER 2015
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Pepsi launches aspartame free Diet Pepsi USA – US soda producer Pepsi has unveiled a new version of its Diet Pepsi, replacing the artificial sweetener aspartame, with a blend of the sweetener sucralose to reinvigorate its falling low calorie soda sales. Pepsi, and its biggest competitor Coke, have faced falling diet soda (and total soda) sales in the important US market, as consumer concerns about sweetener safety have increased, despite the companies receiving support from the FDA about the safety of the sweetener. Pepsi’s North America CEO, Al Carey, noted the effect the falling sales of Diet Pepsi had on the business, adding “… the number one thing we see from consumers is a complaint about aspartame. Aspartame is the sweetener that seems to get most of the negatives in the press and on YouTube,”
when talking to investors in a February conference. The company has unveiled the new drink with a “refreshingly crisp, great taste” as it strives to make Diet Pepsi again, despite a recent drop in sales. “Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” said Senior Vice President Pepsi and Flavors Portfolio, PepsiCo North America Beverages. “We recognize consumer demand is evolving and we’re confident cola-lovers will enjoy the crisp, light taste of this new product.” The company has reformulated Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi with the new formula. These products have a blend of sucralose and acesulfame-potassium.
Starbucks debuts pre-order app in UK
UK – The premium coffee retailer Starbucks has launched a Mobile Order & Pay in the United Kingdom that allows customers to pre-order their drinks and food in over
150 London retail outlets in the country, in order to help consumers to save time in the queue. The new feature, available exclusively
within the Starbucks App, offers customers greater convenience and the ability to customize their drink and food orders as well as timesavings of up to 10-15 minutes, according to the company. The App, available on the iOS platform, allows customers to order ahead from the Starbucks menu. Following confirmation, orders are immediately sent to the chosen local Starbucks store where baristas begin preparing the order and an approximate collection time is sent to the customer to pick up their order directly from their barista – skipping the queue. The App has been available in the United States where it has been used since December 2014. It’s available on both the iOS and Android platforms, after initial tests in 7,000 stores nationwide. “We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?.’ With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US,” said Ian Cranna, vice president Marketing & Category for Starbucks EMEA. “We think the easy-to-use feature will meet our customers’ needs for convenience and customisation at any time of the day.”
EU companies recycle 66 billion PET bottles in 2014 EU – A report by the European trade association Petcore Europe has shown that the equivalent of 66 billion 1.5 litre polyethylene terephthalate (PET) bottles were collected and recycled in 2014. The findings, which represent about 57% of bottles and containers placed in the market during the year came from a Europe-wide survey among actors involved in the collection, sorting and recycling of PET. “PET collection and recycling continue to increase and to be a success story over the last 25 years. PET is by far the most recycled plastic 10
NOVEMBER 2015 | Food Business Africa
material in Europe. However, we can do even better and actively contribute to the European Circular Economy, especially as PET now penetrates new applications,” explained Petcore Europe Executive Director Patrick Peuch. The report notes that with 1,8 million metric tons of bottles and containers, PET collection has grown by 6.8% compared to 2013. In 2014, the growth in PET demand itself increased by 4.8%. PET usage has increased around the world, with applications in soft drinks, juices, alcoholic drinks, water, edible oils, household cleaners and other food and non-food applications. foodbusinessafrica.com
african news
Kellogg acquires Egypt’s Temmy cereal maker
EGYPT – The quest by multinationals to enter the growing Egyptian food and beverage industry continues unabated after Kellogg acquired Mass Food Group, the makers of Temmy cereals and NutriFit cereal bars. The deal, worth US$ 50 million, indicates the company’s emerging market growth strategy, especially its focus on Africa. “The announcement builds upon significant progress against our emerging market growth strategy announced earlier this year,” said John Bryant, Chairman and CEO, Kellogg Company. “We are building a strong foundation for emerging market growth.”
Earlier this year, Kellogg acquired Bisco Misr, Egypt’s leading packaged biscuit company. In mid-September, it formed a joint venture with Tolaram Africa to develop snacks, noodles and breakfast foods for the West African market, as well as across Africa. The company also acquired 50% in Multipro, a sales and distribution company in Nigeria and Ghana. “As the number one cereal company in Egypt, Mass Food Group is an excellent strategic fit for Kellogg,” said Chris Hood, President, Kellogg Europe. “The combination of Mass Food Group’s manufacturing capabilities, established local brands, and sales and distribution infrastructure, coupled with Kellogg’s product innovation, international sales knowledge, iconic brands and marketing expertise, will help unlock the growth potential of the cereal category in the key markets of Egypt and North Africa.” Founded in 1996, Mass Food Group is a family-owned business headquartered in Cairo. As the first company to introduce breakfast cereal to Egyptian consumers, Mass Food Group has grown into an $18 million business with 600 employees in less than 20 years. Mass Food Group products are available in more than 30 markets in Europe, East Asia and Africa. Earlier this year, Kellogg acquired Bisco Misr, Egypt’s leading packaged biscuit company. And in mid-September, Kellogg Company announced a joint venture with Tolaram Africa to develop snacks and breakfast foods for the West African market, as well as noodles across Africa, which are often eaten at breakfast. In addition, Kellogg acquired 50 percent of Multipro, a premier sales and distribution company in Nigeria and Ghana. Mass Food Group is the leading player in the breakfast cereals market in Egypt, with a retail value share of 47%. Its Temmy’s brand range is extremely popular in Egypt and is widely accepted in the regional markets.
Nestle introduces amaranth noodles in SA
SOUTH AFRICA – Nestle South Africa has claimed a first by launching a new line of Maggi noodles containing the green leafy vegetable ‘morogo’, which is being commercialised for the first time as a result of a three-year research collaboration with government agencies. Several types of vegetable rich in vitamins, minerals and protein – cleome, cow pea and amaranthus, all commonly referred to as morogo – were screened to assess their nutrient levels and suitability for cultivation and processing. Amaranthus was eventually chosen for incorporation within a morogo ‘tastemaker’ (the flavouring sachet) included with the new line of Maggi 2-minute noodles. One pack of noodles equals one serving of morogo. The new product was developed after extensive research on various indigenous South African edible plants by Nestlé South Africa, the Council for Scientific and Industrial Research (CSIR) and the Agricultural Research Council (ARC). “The addition of Morogo in our range of Maggi noodles is our response to our global ambition of being the leader in nutrition, health and wellness by leveraging global expertise for local preference,” said Ravi Pillay, Corporate Affairs Director for Nestlé South Africa.
Tiger Brands CEO steps down
SOUTH AFRICA – South African based and African focused integrated food producer Tiger Brands has announced that its CEO, Peter Matlare has reached an agreement with the Board to step down at the end of foodbusinessafrica.com
this year, paving way for a new CEO. Matlare, who has been the CEO of the company since April 2008, has under his leadership driven Tiger Brands further into Africa, as the food, fashion and retail conglomerate has looked into Africa to boost its profits. During the last ten years of his tenure, the company has ventured into Kenya, Cameroon, Nigeria and Ethiopia. In 2008, the company bought a controlling stake in Haco Industries, a Kenyan based consumer goods manufacturer and also bought Chococam, a Cameroon based manufacturer of chocolate and sweets from the Swiss group, Barry Calembaut. In 2009, Tiger Brands upped its African expansion stakes by buying into the East African Group of Ethiopia, a conglomerate engaged in manufacturing and agribusiness; Deli Foods of Nigeria, a baked goods maker and Davita, a South African exporter of
powdered seasoning and beverages. But the biggest and toughest deal for Matlare was the 2013 acquisition of a 63,35% interest in Dangote Flour Mills in Nigeria. The acquisition of Dangote has put a strain on Tiger Brands’ quest for African expansion, as about two-thirds of the value of the acquisition has been written down due to bad debts and increases in production costs at the grain miller. The company is also present through manufacturing activities in several African countries, including Zimbabwe, and distributes its products to several countries within and outside the continent. Matlare though failed in his quest to buy Kenya based Rafiki Millers and Magic Oven last year, in a deal that could have enabled Tiger Brands to enter Kenya’s growing and lucrative baking and milling sectors.
Food Business Africa | NOVEMBER 2015
11
Innscor unbundles its restaurant business to give it focus
ZIMBABWE – Innscor Africa plans to unbundle its Quick Service Restaurants (QSR) in Zimbabwe and across the continent as it seeks to unlock shareholder value and enhance operational efficiencies. Through Simbisa, the newly created entity, the company hopes that by separating its QSR business from its other businesses, the company can achieve better focus that will drive shareholder value, drive capital expenditure into the venture, and provide a platform “to undertake mergers with and acquisitions of entities in complementary spheres” with other operators. Simbisa shall be listed separately at the Zimbabwe Stock Exchange. Apart from the QSR division, Innscor Africa is a major player in retail (Spar supermarket chain in Zimbabwe); food manufacturing (Natfoods); and distribution operator in Zimbabwe. Simbisa already has a wide footprint in
Africa, with operations in Kenya, Zambia and Ghana. It also owns and franchises QSR brands in DRC, Mauritius, Malawi, Namibia, Botswana, Swaziland and Lesotho. With brands like Chicken Inn, Pizza Inn, Creamy Inn, Baker’s Inn, Fish Inn and Dial-aDelivery Simbisa had 388 QSR restaurants in 11 countries across Africa as at the end of August 2015. It also operates several third-party licences in Africa: Galito’s; Steers and Nandos in Zimbabwe; and Vida E Caffe in Mauritius. By separating the QSR business, the company places itself in a good strategic position to let in other multinational QSR operators that have recently entered Africa, to either invest in or take over the business - and which any of these operators will be glad to make use of, considering Innscor Africa’s experience and wide footprint in Africa.
EABL appoints new directors, Finance head
KENYA – East African Breweries Ltd (EABL) has named a new Group Finance Director after Tracey Barnes resigned as Group Finance Director and Executive Director of the Company at the end of September. The new man at the helm, Dr. György Geiszl has taken up the Group Finance Director and Executive Director of EABL with effect from 1st October, joined Diageo in 2006 as Finance Director Corporate Region and Diageo Business Services Centre. He has since then held other Senior Management roles in Diageo including Group Reporting Director, Group Chief Accountant and most recently Finance Director for Diageo’s Russia and Eastern Europe markets. Tracey Barnes, who joined EABL in 2012, has resigned to take up another role within the Diageo Group, according to a Diageo statement. The Board has also appointed Carol Musyoka, a consultant and trainer, as a Non-Executive Director of the Board
Java House in Africa expansion plans
KENYA - Kenya’s Java House, with 36 coffee houses and restaurants in Kenya and Uganda plans to open outlets across Africa in the next five years to capitalize on rising consumer spending, its chief executive has told Reuters. Kevin Ashley, who founded Java’s first outlet in Nairobi in 1999, said the company
would open in Kigali, Dar es Salaam, Lagos, Accra and Lusaka. “We see in five years time we are going to be having a major presence in most of the major urban centers of Africa,” he told Reuters at his office over one of his Java outlets, which offer coffees, teas and a menu of international food. His ambition reflects the confidence of many African and other firms about rising spending power on a continent that boasts several fast-growing economies, even if a commodity price slide has taken some of the shine off the “Africa Rising” theme. Ashley, who sold 90 percent of the company to Africa-focused Emerging Capital Partners (ECP) for an undisclosed sum in 2012, said there was growing demand for the chain’s products, from a cup of coffee worth $1.50 to $10 steaks.
“We can’t keep up with the growth of our customer base in Africa so we have enough to keep us busy,” he said. Annual revenue was more than 3 billion shillings ($29 million) in 2014 and is expected to hit 4 billion shillings next year, Ashley said, adding the firm had been funding growth from its own revenue. With a new store usually costing about 50 million shillings to set up, he said the firm could finance as many as 15 a year but practical considerations limited it to 12. “That is a nice problem to have,” Ashley said. ECP plans to sell its Java stake in 2017. Ashley said all options, including an initial public offering, would be considered Reuters
Ethiopia’s glass maker expands capacity ETHIOPIA – The Addis Ababa Bottle & Glass S.C. is undertaking a 1.1 billion Birr (US$52 million) expansion project to meet growing demand. The 40-year old company, now coowned by Ethiopian and Chinese investors, is facing rising demand especially from the brewing industry. Currently its capacity stands at 30 tonnes of glass per day or 20 million bottles per annum. With the 12
NOVEMBER 2015 | Food Business Africa
expansion, taking place in three phases, Addis eyes a production capacity of 150 tonnes of glass and 153 million bottles per year It will finalise the first phase of the expansion in six months, with the remaining two phases expected to take one year. In addition to 360 employees it has, it will also add 328 additional workers once the project is over. A feasibility study has indicated that
there is a demand for 265 million bottle a year in the country. Addis is the first of three glass factories in Ethiopia. There is also Ethio Hanssam International Plc and Daylight Applied Technologies, with production capacities of 42,000 tonnes and 20,000 tonnes, respectively. Three new factories are also under development with completion scheduled for March 2016 - Addis Fortune foodbusinessafrica.com
Africa weather prompts cocoa supply fears WEST AFRICA - Unseasonal w e a t h e r in West Africa, which produces almost threequarters of global cocoa supplies, is threatening to widen the supply s h o r t a g e for the commodity. Cocoa is one of the few commodities that have risen this year, gaining 13% in the year to date. The commodity, which is currently trading around £2,200 a tonne, has been supported by West African supply concerns and the potential impact of El Nino, the weather phenomenon which tends to bring dryness to the region. “What we’ve seen this year is abnormal rainfall patterns,” said Euan Mann of
consultancy Complete Commodity Solutions at a conference organised by the International Cocoa Organization (ICCO). Analysts are expecting a supply shortfall of about 100,000 tonnes for this cocoa season. In 2014-16, supply and demand were balanced, said Laurent Pipitone, director of economics at the ICCO. However, some forecasts are as wide as a supply deficit of 250,000 tonnes. According to the ICCO, 72% of the world’s cocoa is produced in Africa. Demand for cocoa, which fell about 2.53.5 per cent in 2014-15 due to the economic turmoil in emerging markets and sluggish consumption in developed countries, is expected to rebound by about 2 per cent in the current year, said Mr Pipitone. Edward George, head of group research at Ecobank, forecast production in West Africa to fall 3.4 per cent in 2015-16 to 2.8 million tonnes, as production in Ivory Coast is expected to fall after a bumper crop the previous year. Output from the country, the world’s largest producer, is expected to fall about 100,000 tonnes to 1.65 million tonnes, he said. Production in neighbouring Ghana is forecast to rebound after failing to meet expectations in 2014 – 15 – Business Day
Saudi firm acquires Egyptian confectioner as Egypt hots up EGYPT - Saudi food maker Halwani Brothers plans to acquire up to 100% of Egyptian confectioner Rashidi El Mizan (REM), a Qalaa Holding subsidiary, according to Ahram online. The planned acquisition is the latest in the recent upbeat for the Egyptian food industry after the acquisition of Bisco Misr by US Kellogg’s and of Arab Dairy by Pioneers earlier this year. The Saudi food maker did not disclose the value of the potential acquisition but Qalaa Holding announced in February it plans to exit its key food businesses, mainly Dina Farms and Rashidi El-Mizan with an estimated value of $300 million.
“Any divestiture would achieve the twin aim of significantly accelerating the deleveraging of Qalaa, while simultaneously funding growth opportunities in core subsidiaries generally,” Hisham El-Khazindar, Qalaa Co-Founder and Managing Director said in a company press release on the divestment of the two firms in February. Rashidi El-Mizan is a market-leading confectioner in the halawa and tahina segments with market shares of 59% and 68% respectively, as well as a 15% share of the national jams market, according to Qalaa Holding’s website.
foodbusinessafrica.com
IVORY COAST – The Dutch brewer Heineken and CFAO have announced the formation of a joint venture in Ivory Coast under the name of to produce and market beer in the country. The partners have laid a foundation stone at the site of the brewery in Abidjan for the new entity, called Brassivoire, which is owned 51% by Heineken and 49% by CFAO. The brewery will cost Heikenen and its partner 100 billion CFA francs, or around €150 million (US$168 million), and have a capacity to produce 1.6 million hectolitres per year. The site will brew Heineken beer and other brands for the domestic Ivory Coast market, with the brewery expected to be ready by start of 2017. Ivory Coast, one of West Africa’s vital economies has gone through years of civil conflict and unrest. As we went to press, the country was in the process of elections. The country has achieved a remarkable 9% per annum economic growth, which has continued to attract investors.
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Issn No: 2412-3366
Contents dairy news: p.16 packaging: Yoghurt p.15
nutrition: Probiotics p.20
Yoghurt makers focus on packaging as consumer demand grows
D
airy processors are gearing up for increased competition in the dairy aisle of the major supermarkets as consumer choice grows for yoghurt to buy from the myriads of processors. From a relatively few suppliers just seven years ago, the yoghurt category in East Africa has seen the emergence of several brands, and what better way to stand out than by improving the packaging of the product? This is the emerging trend in Kenya and Uganda, as the yoghurt makers jostle for space in an increasingly crowded supermarket space. In the premium yoghurt segment, several brands are fighting to take the lead in grabbing the cash from cont page 19 Dairy Business Africa is published by FoodWorld Media. All rights reserved. The publishers accept no liability for any errors or omissions or for any consequences of any actions taken on the basis of information published. Contact the Editor on Tel: +254 20 8155022 or email: info@foodworldmedia.net
dairy NEWS
Unilever acquires Italian ice cream maker
ITALY – In a bid to grow its super premium ice cream retail business further, the DutchAnglo group Unilever has acquired the premium Italian gelato business, GROM. Started in Turin, northern Italy in 2003 by friends Federico Grom and Guido Martinetti, with the vision of making the best gelato in the world, using only top quality ingredients, GROM has over 60 gelato shops in Italy and around the world. Grom will be run as a standalone unit, with the founders continuing to manage the business from
its headquarters in Turin. Unilever has four factories and 3,000 employees in Italy. Kevin Havelock, President Refreshment Category, Unilever, said: “Unilever and Grom share the same passion for gelato and have aligned values in areas such as the sustainable sourcing of raw materials. Grom consumers will continue to enjoy the same taste and flavours they have always loved, while Unilever’s scale will give access to new markets, helping Grom to fuel growth.” The acquisition of GROM strengthens Unilever’s ice cream portfolio and helps to further capitalise on the growth of the premium gelato ice cream market. The company is already a leader in the premium ice cream market through its Magnum chain of premium ice creams. It also bought out the US ice cream chain Talenti last year. Unilever is the largest ice cream manufacturer in the world, with about 20% of the market, according to Blomberg, with such iconic brands like Ben & Jerry’s, Klondike, Breyers and Cornetto. Ice cream, which accounted for 15% of Unilever’s income, according to Bloomberg in 2012, is a star performer despite its lackluster foods unit.
Chobani sparks interest from Coke, Pepsi - report
US - Chobani, the Greek yogurt maker, is fielding inquiries from soft drink giants Coca-Cola and Pepsi for a minority stake in the company. The soft drink makers’ investment could bring the value of Chobani to about $3 billion, according to the report in Reuters. Coke and Pepsi are making separate, competing offers. They are likely not the only investors seeking to take a stake in the company. Chobani was founded by Turkish immigrant Hamdi Ulukaya in 2005 and is headquartered in New Berlin, near Norwich in Chenango County. It has a production plant in nearby South Edmeston, and another in Idaho. It employs roughly 1,000 people in its Upstate operations. Its annual sales are reported to be in the neighborhood of $1 billion. It is seeking to grow its markets and distribution networks worldwide. This summer, Chobani began seeking 16
NOVEMBER 2015 | Food Business Africa
new investors to help it grow in the increasingly competitive Greek yogurt market. The new investor -- mostly likely a food company -- would probably buy the share acquired last year by investment firm, TPG Capital, according to a report at that time from Bloomberg Business. In April 2014, TPG paid $750 million, in the form of a loan, for what was reported to eventually end up as a 35 percent share of the company. Until then, Ulukaya had owned 100 percent of the company, which he started in a former Kraft dairy facility in South Edmeston. By 2010, Chobani had become the leading U.S. producer in the surging Greek yogurt market. According to the new Reuters report, the interest by Coke and Pepsi “illustrate how soft drink giants are making a push to diversify beyond the slow-growth carbonated beverage sector into the U.S. consumer market’s faster-growing healthy lifestyle segment.” – Syracuse.com
Fonterra wins award for milk fingerprinting technology NEW ZEALAND – New Zealand’s dairy cooperative Fonterra has been recognised for a new diagnostic test that helps to ensure a safe supply of milk and reduces the time and cost of testing. The Co-op’s research and development arm won the Innovation Excellence in Research award at this year’s New Zealand Innovators Award for Milk Fingerprinting. Milk Fingerprinting delivers the detailed composition in milk by light analysis and sophisticated computing. Fonterra Chief Science and Technology Officer Jeremy Hill said this new technology cuts some testing costs by more than 99% and significantly reduces the time required for processing results. “Milk Fingerprinting means instead of some tests taking days or weeks we can test hundreds of samples in seconds, cutting processing times and cost. However, its benefits go far beyond ensuring a quality, safe supply of dairy nutrition. “The composition of milk varies seasonally, and between farms and regions. This means milk from one of our farms may be better suited to one specific product rather than another. “Milk Fingerprinting provides information about each farm’s milk so rapidly that when combined with our sophisticated tanker scheduling system, we can now send our milk to the manufacturing site that will get the most value out of every drop,” said Dr Hill. The Co-operative is a major investor in research and development - investing more than NZ$90 million annually. The development of Milk Fingerprinting technology has been partially funded by Transforming the Dairy Value Chain – a programme between the Ministry of Primary Industries, Fonterra and DairyNZ that aims to create new products, increase on-farm productivity, reduce environmental impacts and improve agricultural education. foodbusinessafrica.com
Arla seals West African joint ventures, focuses on Africa
AFRICA – Arla, the biggest dairy cooperative in Europe, has signed two new distribution joint-venture agreements in Nigeria and Senegal as it continues with its expansion plans in Africa. Through local partners, Tolaram in Nigeria and Attieh Group in Senegal, the farmer-owned Arla plans to unlock and grow its business in West Africa, a critical dairy market that relies on imports to meet its rising milk demand. The company has a bold vision for the sub-Saharan Africa region, where it aims to grow its annual revenue from about US$102 million to US$520 million in 2020. “West Africa faces a milk deficit, which gives Arla an opportunity to provide milk powder and other dairy products that meet the consumers’ needs. We are here to build a long-term business, and that requires strong local partners. We are therefore pleased to join with two experienced
partners in Senegal and Nigeria,” says Steen Hadsbjerg, head of Arla’s business region in Sub Saharan Africa. Consider Nigeria, the region’s biggest economy. Domestic supply, estimated at 591,000 tonnes falls short of the 1.7 million demand, leaving a 1.2 million gap that has to be filled by imports. “In terms of revenue, the dairy industry for 2013 was estimated at about 345 billion naira (US$,” Omowonuola Otun, dairy analyst at research company Agusto & Co told CNBC Africa. According to the company, the first focus will be on powdered milk and liquid milk, which are ‘in high demand among the rapidly growing middle class in and around the big cities’, and later the company will get into butter and cheese. Arla’s powdered milk products in Africa are sold under the Arla Dano brand. The move is part of Arla’s strategy to develop new markets outside the EU as new regulations in the EU has pressed milk prices and the effect of the Russian embargo continues to squeeze farmers in the block. In Nigeria, Arla expects the new deal will triple its revenue from the current US$90 million to US$270 million by 2020. The new joint venture named TG Arla Dairy Products LFTZ Entreprise is owned 50% by Arla Foods and 50% by Tolaram Group will handle packaging, marketing, sales and distribution of Arla products in Nigeria. Mads Burmester has been appointed as managing director of the company.
In Senegal, where no sales exist currently, the venture company with the Attieh Group is expected to build revenues to US$36 million by 2020. The new joint venture company in Senegal is called Arla Senegal S.A. and is owned 75% by Arla Foods and 25% by the Attieh Group. The joint venture will pack, market, sell and distribute Arla products in Senegal. The Tolaram Group is the largest independent distributor of fast-moving consumer goods (FMCG) and a producer of noodle products and food oils. It has 9,500 employees and had a US$1 billion in revenue last year. The Attieh Group is a conglomerate in Senegal with an established network of distributors and supermarkets in Senegal.It has more than 650 employees. The Group had more than US$90 million in revenue. The West African deal has come after this year’s deal that Arla struck with the Egyptian dairy company Juhayna Food Industries to sell Arla’s products in Egypt. In the deal, Arla formed a joint venture with Juhayna, Egypt’s manufacturer of UHT-milk, yoghurt and juice, to distribute butter, cheese and cream through Juhayna’s distribution channels. Juhayna owns 51% of the new joint venture company, while Arla owns 49%, with Arla managing the business. The company aims to surpass US$100 million sales in its Egyptian operations.
Nestle in partnership talks with R&R on ice cream venture
SWITZERLAND – Nestle, the world’s leading food and beverage company is in talks with R&R to create an ice cream joint venture in several European and African markets as is seeks to focus on its higher-value products. The company is in talks with private equity-owned R&R to form a 50/50 joint venture after several years of working together in several markets, according to R&R CEO Ibrahim Nalafi. “We are pleased to be in talks with Nestlé and building on our 14 year history working together. The vision of the proposed joint venture is to grow a unique consumer and customer focused
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ice cream business serving all channels, delivering innovative, high quality ice cream through investment in people, process and products.” R&R, owned by funds controlled by PAI Partners, will join the new proposed joint venture in its entirety. Nestlé will contribute its ice cream businesses in Europe, Egypt, the Philippines, Brazil and Argentina to the new proposed joint venture. It will also transfer its European frozen food businesses, excluding pizza. The proposed joint venture will capitalise on the strengths of the two companies by combining “Nestlé’s strong and successful brands and experience in ‘out-of-home’ distribution with R&R’s competitive manufacturing model and significant presence in retail,” according to a statement by both companies. Nestle and R&R have teamed together before, with this year R&R buying the ice cream business of Nestle in South Africa. They have also done deals in the UK and Australia. The deal, worth US$3.4 billion, according to Reuters, will close in 2016. Nestle, in its pursuit of being the world’s leading ‘nutrition, health and wellness’ company has faced headwinds in its ice cream business, as consumers move away from regular ice cream due to health concerns and a consumer focus on smaller players who promise cleaner labels and a market
dominated by Unilever. The company’s ice cream business in the US, including such brands as Movenpick, Dreyer’s, Haagen Dazs and Skinny Cow will not be part of the deal.
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Unilever opens its first ice- Amul achieves 51% growth of income in two years cream factory in Africa
SOUTH AFRICA - Multinational goods firm Unilever SA continues to benefit from the Department of Trade and Industry’s multibillion-rand tax allowance incentive scheme, as the companyopened the doors of its first ice-cream factory on African soil. The company has pumped R600m (US$45 million) into the venture, situated in Midrand’s Lords View Industrial Park — a sprawling, five-phase industrial and logistics park billed as one of the country’s most environmentally friendly developments. The latest addition brings to 40 the total number of ice-cream factories Unilever has, most of which are dotted across the globe. Sandeep Desai, Unilever SA vicepresident of manufacturing, said: “The refrigeration and utilities services are specifically designed to reduce the energy consumed through efficient motors, drive mixers and air compressors. This, combined with decreased water usage and responsible waste disposal, has an exponentially positive effect on the factory’s environmental impact.” Trade and Industry Minister Rob Davies, who was present at the official opening, said his department had actively collaborated with Unilever to ensure that the company’s investments were preserved within an enabling environment – BD Live
INDIA - The Gujarati Cooperative Milk Marketing Federation (GCMMF) which markets the popular Amul brand of milk and dairy products, has registered the highest ever growth of 51% in last two years to May, to achieve turnover of Rs. 20,733 crores (US$3.2 billion) during the 2014-15 period. GCMMF, which is the apex body of dairy cooperatives in Gujarat has grown its turnover from Rs. 8005 crores (US$1.2 billion) to Rs. 20,733 crores (US$3.2 billion), in the last five years, with an impressive cumulative average growth rate (CAGR) of 21%. The dairy cooperative has also boosted its new products innovation, introducing 26 new products into its portfolio last year. “Based on estimated growth in market demand for Amul products and our future marketing efforts, we anticipate at least 20% CAGR growth in the business of GCMMF during the next five years, implying that the turnover of GCMMF should exceed Rs. 50,000 crores (US$8 billion) by the year 2019-20”, Shri Jethabhai Patel, the Chairman of GCMMF noted as the dairy released the results. The Chairman stated that Amul plans to enhance its milk processing capacity from the current level of 237 lakhs (23.7 million) litres per day to 380 lakh (38 million) litres
per day in the next five years. He added “Our massive expansion process is already underway. In 2014, our new milk powder plant started functioning in Palanpur. With capacity of 120 tonnes per day, this is our largest milk powder plant, till date. Similarly, our new dairy plant at Rohtak started operations, further augmenting our capacity to serve the markets of Delhi and surrounding areas. Our new butter plant at Gandhinagar with capacity of 40 tonnes per day, also started functioning last year. Another ten new, state-of-the-art dairy plants are in various stages of completion. New dairy plants are being built in Faridabad, Kanpur, Lucknow and Kolkatta. Another new dairy plant in Varanasi is also in pipeline. Our new mega-cheese plant near Palanpur is near completion and will start operating this year. Since we are also doubling cheese-manufacturing capacities at our existing plant, the net impact will be three-fold expansion in our cheese capacities. Within Gujarat, new dairy plants will soon be operational at Amreli and Surendranagar. Capacity expansion at Bhavnagar is also underway. A new dairy plant will also start in Kutch. These largescale mega-expansion projects are part of our Mission 2020 plan.”
China’s Yashili buys Danone’s infant formula unit CHINA – The Chinese milk formula maker Yashili International Holdings Ltd has agreed to buy an infant milk formula unit from Danone SA and will work with the French dairy giant on a New Zealand manufacturing plant. Yashili, 25%-owned by Danone and one of China’s top 10 infant formula makers by sales, said in a filing to the Hong Kong bourse it plans to acquire Dumex Baby Food Co, a wholly owned Danone Asia unit. Financial terms weren’t disclosed, but Danone will use proceeds to buy shares in 18
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milk producer China Mengniu Dairy, which owns an indirect 51.04 percent stake in Yashili. The deal comes as competition grows in the world’s largest infant formula market, with both Chinese and foreign firms seeking to shore up market share and locate new expansion channels. China is Danone’s fourth-largest market, accounting for around 7% of its group sales in 2014 – Reuters
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dairy PACKAGING TRENDS
from page 15
the consumer’s wallet. The segment was established and held by Bio Foods Ltd, Nairobi, Kenya, and has attracted the interest of Razco Ltd’s Frusion brand and other players. Brookside Dairy, the region’s biggest dairy concern, also plays a significant role in the segment, being the largest volume mover in the region. And the regular yoghurt category has not been left behind as the sector seeks to improve on its packaging. The yoghurt category of dairy products continues to grow aggressively in the region, notes Euromonitor, a research company. So where does the new packaging come into the picture? As far as packaging innovations go, the range of packaging options in the region still has a few years to be world class, but things could be changing. With consumers increasingly looking for convenience, health (yoghurt has a
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high level of consumer awareness in the region for its health benefits) and great taste, yoghurt makers are beginning to appreciate the huge advantages the right packaging format, colour, design and form can add to the products’ acceptance – and performance on the shelves. Packaging providers are also beginning to appreciate the changing consumer needs and have started to offer dairies better package options. Although these package formats have been available around the world for the dairies to source, the tempo has increased in the last few months, with locally produced packages now easily accessed by the dairies. Nairobi-based Razco Ltd, barely five years in the market, but whose Frusion brand has resonated quite well with the yoghurt consumer, has recently dropped its sleeved bottle for a branded-in-the-mould packaging that stands out for its clarity. The company is transitioning its 100ml, 150ml, 250ml and 500ml packs to the new designs, which has added an extra oomph to the brand on the shelf. Bio Foods Ltd, also based in Nairobi, Kenya, is not left behind either. The leader in premium yoghurt category has made a bold move away from its earlier version of branded packs, and which failed to stand out on the shelf, to a new pack with a square bottom, and on which the branding and writings stand out on very well on the black background. This is the second change in its packaging in as little as
two years for the dairy. A sure winner, the pack size has also been reduced. The bigger 500ml pack has been reduced to 450ml, while the 100ml has been reduced to 90ml. The 150ml pack remains unchanged. The introduction of a differentiated pack size from the rest of the market can be a good move for Bio Foods, especially in a market that is becoming more competitive. Across the border in Uganda, Jesa Farm Dairy, a leading dairy player, introduced a new line of packaging for its regular and premium yoghurts about two years ago. The dairy was the first player in the region to go for this newer type of packaging. Back in Kenya, New KCC Ltd, Kenya’s oldest dairy company, has also improved the pack of its regular yoghurt products recently. With these leading players adopting new packaging formats and configurations for their yoghurts, are we entering the era of packaging as one of the key competitive considerations as the sector matures? It remains to be seen. The premium nature of yoghurt makes it a prime candidate for packaging innovations, ranging from smaller on-the-go formats, bigger family packs, premium packs, and more convenient pack types. Dairy producers must place more priority in using packaging innovation to drive volume and create more reasons for consumers to pick their products on the shelf Food Business Africa | NOVEMBER 2015
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dairy nutrition
Probiotics The subject of probiotics is not new, yet research on probiotics continues to unearth consumer benefits that have not been appreciated before. The formulation of probiotic diary products can be a good way to reach out to discerning consumers. Dairy producers better take note.
D
anone, one of the world’s leading dairy producers and one of the most active in terms of research into how dairy products can be used to solve the world’s nutition and health problems has a complete line of products with probiotic benefits. The Activia brand range have probiotic benefits that have been imparted by the company’s own culture, Bifidus regularis, which is a patented strain of bacteria by the company. The company places a lot of importance on the fact that Activia contains a specific probiotic strain, as it has provided evidence that Activia ‘may reduce the frequency of minor digestive issues’, including rumbling, bloating, gas and discomfort that affects about ‘66% of the general population as part of the usual physiologocal digestive process.’ The fact that Activia is one of the big yoghurt brands around the world is indicative of the importance of probiotics in human nutrition and health. Probiotics bacteria are live bacteria that are good for the consumers health, especially your digestive system. Although bacteria are generally perceived to be ‘bad’ to their human hosts, evidence that some of these bacteria are actually good residents of the human gut system continues to evolve as researchers study them in detail. Studies have shown that probiotics can help in maintaining a normal balance of microorganisms in the 20
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human intestines. They have also been shown to help in replacing the ‘bad’ bacteria with the ‘good’, providing a balance in the gut. The most common probiotics are in the Lactobacillus and Bifidobacterium family. The two widely used strains of bacterial strains L. bulgaricus and Streptococcus thermophilus that are used together in the production of yoghurt are not probiotic however. For a strain to be classified as probiotic, it has to be studied and classified as such. Researchers have found the following benefits of probiotics, among others that may interest dairy producers: 1. Digestive health – Research has continued to show that probiotics have a noticeable effect in providing ‘regularity’ and lessening the effect of gut disturbances. A 2012 study by the Rand Corp, found that probiotics ‘can reduce the risk of developing the diarrhea that is a common side effect of taking antibiotics,’ by up to 42%. “We found a clear beneficial effect of probiotics in preventing or treating antibiotic-associated diarrhea,” said study co-author Sydne J. Newberry, a nutritional scientist and a researcher at Rand, a nonprofit research organization. About 30% of patients suffer from antibiotic related diarrhea, according to Rand, a significant problem that must be tackled. Probiotics also help ease the symptoms of irritable bowel syndrome and inflammatory bowel disease. 2. Immune health – Probiotics have been found to bring important benefits to strengthen the immune system and ward off infection not just in the gut, but also in the whole body. They have been found to reduce the occurrence of and the severity of colds. In a 2013 study in New Zealand, the probiotic supplementation for elite rugby players reduced the incidence and severity of colds, with 14 out of 30 participants not experiencing any upper respiratory or gastrointestinal disturbances over four weeks, compared to 6 out of 30 for the placebo group. Probiotics have also been found to help with skin conditions, like eczema and improvement in oral health 3. Brain function – Recent research by the University College of Cork (UCC), UK, showed that probiotics can positively affect the mood of users, reducing stress, using what the researchers called a ‘psychobiotic’, a bacteria that can potentially be of benefit for patients with stress-related disorders. In the study, “We found that the psycho-biotic reduced the amount of cortisol (stress hormone) produced in the body following a stressful activity,” said Dr Gerard Clarke of the Department of Psychiatry and Neuro-Behavioural Science and the APC Microbiome Institute at UCC. “This research shows a single probiotic can alter central nervous system processes such as stress and memory in humans,” said the research team leader, Dr Andrew Allen
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PROCESSING HPP
High pressure processing
The quest to deliver minimally processed food products to increasingly discerning consumers continues to drive food manufacturers to innovate. High pressure processing (HPP in short) is a recent addition to processing technologies being used around the world.
T
he recent investment in Suja Juice, the maker of organic cold-pressed juice brands, by Coca-Cola has brought to the fore the future prospects of High Pressure Processing technology. A fairly new technology, High Pressure Processing (HPP) is a method of processing of foods and beverages that subjects the food or beverage to high-pressures (up to about 6,000 atmospheres) to inactivate microorganisms or achieve particular consumer qualities. HPP is quite different from the most common ways of processing food that use thermal processing (high temperatures) to reduce or eliminate microorganisms. Also known as high hydrostatic pressure processing (HHP) and ultra high-pressure processing (UHP), HPP makes use of extremely high pressure to extend ptoduct shelf life, while retaining food quality and natural freshness. HPP results in foods with fresher taste, and better appearance, texture and nutrition due to the elimination of thermal cooking. It is especially vital for heat-sensitive products, where the loss of vitamins is a common problem.
How HPP works
High pressure processing can be conducted at ambient or refrigerated temperatures, thereby eliminating thermally induced cooked off-flavors. Most processed foods today are heat treated to kill bacteria, which often diminishes product quality. High pressure processing provides an alternative means of killing bacteria that can cause spoilage or food-borne disease foodbusinessafrica.com
without a loss of sensory quality or nutrients. In a typical HPP process, the product is packaged in a flexible container (usually a pouch or plastic bottle) and is loaded into a high pressure chamber filled with a pressure-transmitting (hydraulic) fluid. The hydraulic fluid (normally water) in the chamber is pressurized with a pump, and this pressure is transmitted through the package into the food itself. Pressure is applied for a specific time, usually 3 to 5 minutes. The processed product is then removed and stored/distributed in the conventional manner. Because the pressure is transmitted uniformly (in all directions simultaneously), food retains its shape, even at extreme pressures. And because no heat is needed, the sensory characteristics of the food are retained without compromising microbial safety.
Application of HPP
HPP cannot be universally applied to all types of foods but can be used to process both liquid and solid foods. Foods with a high acid content are particularly good candidates for HPP technology. At the moment, HPP is being used in the United States, Europe, and Japan on a select variety of high-value foods either to extend shelf life or to improve food safety. Some products that are commercially produced using HPP are cooked ready-to-eat meats, avocado products (guacamole), tomato salsa, applesauce, orange juice, and oysters. HPP cannot yet be used to make shelfstable versions of low-acid products such as vegetables, milk, or soups because of the inability of this process to destroy spores without added heat. However, it can be used to extend the refrigerated shelf life of these products and to eliminate the risk of various food-borne pathogens such as Escherichia coli, Salmonella and Listeria. A limitation of HPP is that the food must contain water and not have internal air pockets. Food materials containing entrapped air such as strawberries or marshmallows would be crushed under
high-pressure treatment, and dry solids do not have sufficient moisture to make HPP effective for microbial destruction.
Shelf life matters
In general, HPP can provide shelf lives similar to thermal pasteurization. Pressure pasteurization kills vegetative bacteria and, unless the product is acidic, it requires refrigerated storage. For foods where thermal pasteurization is not an option (due to flavor, texture or color changes) HPP can extend the shelf life by two to three fold over a non-pasteurized counterpart, and improve food safety. As commercial products are developed, shelf life can be established based on microbiological and sensory testing. HPP products currently marketed worldwide are primarily distributed refrigerated. In some cases this is necessary for safety (to prevent the growth of spores in low-acid foods). For acid foods, refrigeration is not a necessity for microbial stability, but is used to preserve flavor quality for extended periods of time.
Economics of HPP processing
A commercial scale, high-pressure vessel costs between $500,000 to $2.5 million dollars depending upon equipment capacity and extent of automation. As demand for HPP equipment grows, capital cost and operating cost will continue to decrease. While the costs of HPP equipment remains prohibitive and the need for minimally processed products in Africa is still a few years away, HPP can offer a unique value proposition for food and beverage processors to stand out from the crowd and be noticed. HPP offers consumers the benefit of increased shelflife, quality, and the possibility of having value-added products and new types of foods that are impossible to make using thermal processing methods Source: http://ohioline.osu.edu. Edited
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NUTRITION Trans fats
Trans fats in focus
Fats have gotten negative press for their effect on human health for many decades, blamed for heart problems to obesity. Trans fats are a fairly new phenomenon. We review why each one of us must start looking keenly at trans fats in foods.
G
ranted, the human body needs a certain amount of fat to function. Fat is an important source of energy, for growing children and for adults, and aids in the absorption of vitamin A, D, E and K. In adults, total fat should not exceed 30% of total energy intake. But not all fats are equal. Saturated fats are produced by the human body and do not need to be part of the diet. Any consumption of saturated fats (found in cheese and bacon, for example) potentially increases the risk of cardiovascular disease. Monounsaturated fats, found in olive oil and nuts, are also not essential but a good alternative for saturated fats. Polyunsaturated fats, such 22
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as omega 6 and omega 3 are essential in the human diet. They are found in fatty fish, soya and sunflower seeds, for example. Industrial trans fatty acids are produced when liquid vegetable oils are hydrogenated (addition of hydrogen) to produce fats that are solid at room temperature. During this industrial hardening process, about 30 to 50% of the polyunsaturated fats in cis configuration (the hydrogen atoms are on the same side of the double bonds of the carbon chain) are converted to polyunsaturated fats in trans configuration (the hydrogen atoms are on the opposite side of the double bonds of the carbon chain). The process was discovered in 1902.
While it was not yet known at the time that this negatively impacted the health benefits of the unsaturated fats and lead to the production of harmful substances, partially hydrogenated vegetable fats offered great commercial advantages: the higher boiling and melting point meant that the fats maintain a good consistency at room temperature, have a longer shelflife and provide improved flavour stability. Consequently, these fats were used without restraint, in biscuits and other baked goods for example, in fast food, fried foods and ready-made meals and snacks, and in the production of spreads, margarines and solid fats for frying. Until the early 1990s, when research foodbusinessafrica.com
showed that industrial trans fatty acids increase the level of bad LDL (low-density lipoprotein) cholesterol, reduce the level good HDL (high-density lipoprotein) cholesterol in the blood and increase the ratio of total cholesterol to HDL cholesterol, which in turn increases the risk of coronary heart disease. Research has shown that a 2% (about 6 grams) increase in energy intake from trans fatty acids is associated with a 23% increase in the incidence of coronary heart disease. Trans fat intake was also positively associated with the incidence of diabetes and cardiovascular disease in general. Trans fatty acids in fact turned out to be even more dangerous to our health than saturated fats, pesticide residues and other food contaminants.
Zero trans fats target
The World Health Organization has recommended to significantly reduce or to virtually eliminate industrially produced trans fatty acids from the food supply. In June this year, the American Food and Drugs Administration (FDA) set a 3-year limit for food manufacturers to completely remove partially hydrogenated oils from all processed foods. Most spreads and margarines already contain less than 2% or even zero trans fats. Most crisps now contain less than 1% trans fatty acids. Packaged foods should indicate the amount of fat and the various types of fats, including trans fatty acids on the nutrition label, giving the consumer the option to make informed choices. Partially hydrogenated oils can be replaced by unhydrogenated cis unsaturated fatty acids or even carbohydrates, without necessarily increasing the cost or reducing the quality or availability of foods. A number of other alternatives for partially hydrogenated fats, coconut and palm oil for example, are high in saturated fats, which also raise LDL cholesterol and should therefore be used with caution.
Other sources of trans fatty acids
Trans fatty acids naturally occur in small amounts in animal products, like meat and dairy products. It has been shown that this consumption amounts to only about 0.5% of total energy intake and that these fats, produced by the bacteria in the ruminant stomach, are in fact not unhealthy and are not linked to cardiovascular risk factors. Heating vegetable oils with a high amount of polyunsaturated fats at high temperatures can also produce trans fatty acids. Choosing oils with a high amount of monounsaturated fats, such as olive oil or groundnut oil is the healthier option because they are more resistant to heat Liz Wawire foodbusinessafrica.com
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trends
new products on the shelf
Happy Cow’s spreadable cheese
Happy Cow, the importers of Dutch cheese and producers of cheese, yoghurt and cream have introduced a spreadable cheese option to their products. The cheese, available in 100g and 250g pack options comes in handy for those cheese users who may want to use it as a spread on bread and other foods. Spreadable cheese is an excellent way to introduce cheese to the uninitiated cheese eaters from the region, who still struggle to find ways to use cheese in their daily foods. Label claim: Natural
Promasidor’s Sossi vegetable stew
Having achieved the considerable feat of introducing soya chunks and minces into the East African market, Promasidor has introduced a plain version of its popular Sossi chunks. A big relief for me, the writer, because as much as I loved Sossi, I always could not get the salt right!! Sossi Plain comes in 90g and 150g options. Label claims: No salt; cholesterol-free; high in protein; natural
Tanafo ready meals
Airport food service operator NAS-Servair has introduced a range of African ready meals to meet the needs of the busy urbanite. Available in a range of mouth-watering combinations of starch, protein and veggies plus sauce, Tanafo provides a fresh feel to ready meals. The varieties, weighing 500 grams to serve a single person, are available in African Beef Stew with mashed potatoes and sukuma wiki; Grilled Tilapia with steamed potatoes and fried spinach; Lamb Chops with ugali and fried spinach; Chicken Drum Sticks with rice and fried spinach; and Lamb Curry with rice and vegetable curry. A Vegetarian version, served with rice biryani and vegetable masala is also available. Label claims: no artificial colouring; low salt
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Njamby porridge flour
Equatorial Nut Processors may have to consider a change of name, as the nut processor recently moved into processing of other food products, including a new cereal, Njamby. Njamby is a high protein, fortified extruded flour mix used to make porridge, available in 500g and 1kg. Label claims: Fortified with vitamins, minerals and iron; whole meal; pre-cooked.
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WELCOME TO FPPE 2015
A message from Werner Matthias Dornscheidt, President & CEO Messe Düsseldorf Group Dear Visitors, I am delighted to welcome you to the Food Processing & Packaging Exposyum 2015 – known for short as FPPE. This is now the third time that this special format of combined symposium and exhibition is taking place in the Kenyatta International Conference Center in Nairobi, Kenya. From 3 to 5 November companies from ten nations will be showing solutions and products designed to meet the needs of local food producers. In line with our mission as a leading trade fair company and organiser of the world’s most important trade fair for processes and packaging, interpack, we have thus established a “basis for business” in a market which can profit greatly from appropriate and adequate solutions for processing and packaging food. Food losses due to the lack of means to process, store and transport harvested produce are in fact an urgent problem in Kenya as in other countries in the Sub-Saharan region. Taking a targeted local approach to solving this problem is an important step towards achieving food security and economic development.
The topic of food losses will therefore be a main point on the conference programme on the second day of the FPPE. This will be organized by the partners of the SAVE FOOD Initiative, the Food and Agricultural Organization of the United Nations (FAO), the United Nations Environment Programme (UNEP) and Messe Düsseldorf. The next day will provide insights into processing practices and packaging solutions, including those which can help to reduce food losses. All of this will be preceded by a review of the market on the first day of the conference with speeches by trade associations and government organisations. I wish you all a successful time at this event, with new contacts, inspiring insights and good business deals. Kindest regards, Werner Matthias Dornscheidt
THANKS TO THE PARTNERS OF FPPE 2015
FACTS & FIGURES FPPE 2015 3rd edition of FPPE – Food Processing & Packaging Exposyum 2015 is being organized by Messe Düsseldorf GmbH, organizer of interpack, leading trade fair for processes and packaging. Product Range: Analysis Technology / Automation / Logistics / Packaging Material / Packaging Production / Packaging Technology / Process Technology / Quality Assurance / Refrigeration & Air Conditioning / Transportation & Storage Exposyum: Three day conference programme with speeches and presentations of local business experts and international exhibitors and associations. Day 1: „The big picture“ – Political aspects, associations and supporters Day 2: „SAVE FOOD“ – Aspects and projects of the SAVE FOOD initiative, a co-operation of Messe Düsseldorf, FAO and UNEP Day 3: „Technology and expertise transfer“ – International exhibitors present various topics on Food Processing & Packaging technologies Visitors – Target Group: Food processing companies from Kenya and the East African Region. Bakeries & Confectioneries / Beverages and Water / Coffee / Dairy Products / Farming and Agriculture / Fish / Fruit / General Foods / Horticulture / Meat / Sugar / Tea / Vegetable as also delegates from Academia / Business people with an interest in the topic / Finance and Insurance / Foreign Mission / Government Agencies / Logistics / Media / NGOS / Service Providers / Trade Associations
Organizer: Messe Düsseldorf GmbH Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany Tel.: +49 211 456001 Email: infoservice@messe-duesseldorf.de Web: http://www.messe-duesseldorf.de Web: http://www.fppe-ke.com Regional Visitor & Media: Ms Florence Sugut Tel.: +254 20 23 80 256 Cell: +254 73 58 39 843 Email: florence.sugut@fppe-ke.com Duration of FPPE: Tuesday, 3rd to Thursday, 5th November 2015 Opening Hours: Daily from 9 am throughout 5pm Venue: KICC – The Kenyatta International Conference Center, Harambee Avenue, 00100 Nairobi, Kenya Admission: Free admission to registered visitors: www.fppe-ke.com Information: At the entrance to Tsavo Ball Room
EXHIBITORS Agri-Hub, Agri-ProFocus Kenya Hivos Foundation, ACS Plaza, 3rd Floor, Lenana Road 00202 Nairobi Kenya
phone: +254 (0)733 544046 e-mail: info@agri-hubkenia.com web: www.agriprofocus.com
AHK-Delegation of German Industry and Commerce in Kenya Riverside Drive, opp. Prime Bank 00100 Nairobi Kenya
stand number: C31
stand number: C10
phone: +254 (0)202 651907 e-mail: office@kenya-ahk.co.ke web: www.kenia.ahk.de
stand number: C25
Amcor Flexibles – Durban 88 Wiltshire Rd, Pintown 3600 Durban South Africa
phone: +212 661 4490 67 e-mail: kenza.ouazzanichahdi@amcor.com web: www.amcor.com
As the world‘s leading packaging company, Amcor offers exclusive and innovative solutions into the food, beverage, healthcare,
home & personal care and tobacco packaging industries.
EXHIBITORS Amcor Flexibles – Mohammedia Rue Fatima Zahra BP 96 Mohammedia Morocco
phone: +212 661 4490 67 e-mail: kenza.ouazzanichahdi@amcor.com web: www.amcor.com
stand number: A7
AZO GmbH + Co. KG Rosenberger Str. 28 74706 Osterburken Germany
stand number: C25
phone: +49(0)6291/92-0 fax: +49(0)6291/929-500 e-mail: azo-solids@azo.com web: www.azo.com
AZO provides reliable automation of production processes in the areas of foodstuffs, pharmaceuticals, chemicals and plastics.
Azuri Health Ltd.
stand number: C08
P.O. BOX 25698 00603 Nairobi Kenya
phone: +254 707 762777 e-mail: info@azurihealth.co.ke web: www.azurihealth.co.ke
Azuri Health Limited presents a world of healthy and tasty foods that will leave one craving for more. Our dried mangoes are processed under the most natural and hygienic conditions with no artificial ingredients or additives. Wow the senses with the color, texture and taste that the absolutely
delectable offering by Azuri Health Limited. Dried mangoes are nutritious and provide the body with the much needed nourishment for an energy boost that will keep one going all day long. The convenience dried mangoes give to the diet helps one easily achieve the recommended 5 portions a day of fruit.
EXHIBITORS Bak Ambalaj A.S.
stand number: C25
A.O.S.B. 10002 Sokak No:45 35620 IZMIR TURKEY
phone:+90 2323 767450 fax: +90 2323 767777 e-mail: sales@bakambalaj.com.tr web: www.bakambalaj.com.tr
Bak Ambalaj is the leading flexible packaging company of Turkey and amongst the major players in Europe since 1973. The company has more than 500 employees and produces laminated flexible Packaging as printed or unprinted for various food and non-food sectors across the world, with 80% export. To further keep its high reputation, and to
provide innovative solutions while considering the Total Cost of Ownership of it’s customers, Bak Ambalaj continues with investments to increase its 1,2 billion sqm of capacity and its product development capabilities. All these backs up the company’s guiding idea: “Think Flexible!”
stand number: B9,
Robert Bosch GmbH Packaging Technology Division 71322 Waiblingen Germany
phone: +49 (0) 711 811 0 fax: +49 (0) 711 811 4 50 00 e-mail: pa@bosch.com web: www.bosch.de/pa
Based in Waiblingen near Stuttgart, Germany, and employing 5.000 associates, the Bosch Packaging Technology division is one of the leading suppliers of process and packaging technology. At over 30 locations in more than 15 countries worldwide, a highly-qualified workforce develops and produces complete solutions for the pharmaceuticals, food and
confectionary industries. These solutions are complemented by a comprehensive after-sales service portfolio. A global service and sales network provides customers with local points of contact. Additional information is available online at www.boschpackaging.com.
Constantia Flexibles DMCC
C8
stand number: C25
Jumeirah Business Center 5, Office # 2901 Jumeirah Lake Towers, Cluster W 89687 Dubai United Arab Emirates
phone: +971 4422 8877 fax: +971 4453 3541 e-mail: omar.boukili@cflex.com web: cflex.com
Constantia Flexibles is one of the world‘s leading manufacturers of flexible packaging and labels. The group supplies its products to numerous multinational corporations and local market leaders in the food, pet food, pharmaceuticals and beverage industries. In total Constantia Flexibles has over 3,000
customers worldwide. Over 8,000 employees in almost 80 group companies, more than 40 production locations in over 20 countries supply innovative flexible packaging solutions on a global level. The business of Constantia Flexibles is divided into three divisions - Food, Pharma and Labels.
EXHIBITORS Coveris Flexibles Egypt Limited 1st Industrial Zone, Block7 21934 New Borg El-Arab City, Alexandria Egypt
phone: +20 3459 1023 e-mail: osama.alkersh@coveris.com web: www.coveris.com
Coveris is an established leader in the development, manufacturing and sourcing of flexible and rigid plastic packaging, for various consumer and industrial end-use markets. We provide solutions for dairy, fresh food, ready meals or consumer care producers, that enhance the safety, quality and
convenience of products we use every day. Innovative and sustainable packaging solutions, such as yoghurt and snack cups, vegetable and meat trays, medical and pet food bags, FFS and barrier film or sheets – touching everyday life.
COVERIS RIGID TURKEY AMBALAJ SANAYI A.S Osmangazi Mahallesi 2647.Sokak No:7 Esenyurt 34522 Istanbul Turkey
stand number: B25
stand number: B25
phone: +90 212 8662700 e-mail: Levent.Bayram@coveris.com web: www.coveris.com
DIOSNA Dierks & Söhne GmbH Am Tie 23 49086 Osnabrück Germany
phone: +49 541 331040 fax: +49 541 33104700 e-mail: info@diosna.com web: www.diosna.com
DIOSNA – The brand for bakery machines for 125 years. The product range stretches from Spiral Mixers, L-shaped Mixers and Wendel Mixers to Complete Mixing Plants for industrial dough processing - not to forget such high performance machines as e. g. Elevator Tippers and Planetary Mixers. All DIOSNA products are tailored to consequently fulfil the high demands of our clients. Special designs and components for individual applications
and needs can be manufactured on request. With effect from January 1, 2015 DIOSNA has taken over the entire shares of the predough specialist ISERNHÄGER. The company now has a platform to provide the complete dough production and therewith most important process in the bakery industry, from the dosage and the predough preparation, the StartGut® for predough processing, the mixing process up to the hand-over logistics.
stand number: A17
Comprehensive monitoring during the complete dough processing - followed by quality control - ensures a maximum degree of process reliability for the total production process - this is unique in the sector.
EXHIBITORS EAFA – European Aluminium Foil Association e.V. Am Bonneshof 5 40474 Düsseldorf Germany
phone:+49 211 4796168 e-mail:enquiries@alufoil.org web: alufoil.org
The European Aluminium Foil Association (EAFA) is the international body representing companies engaged in the rolling (in all thicknesses up to 0.2mm - the ISO standard maximum) and rewinding of alufoil and in the manufacture of aluminium closures, alufoil semi-rigid containers and of all kind of flexible packaging. Its more than 100 members include companies in Western, Central and Eastern Europe. Founded in 1974 it has its roots in associations dating back to the 1920s. The association‘s activities on behalf of its members include the compilation and sharing of statistical information, market research,
generic PR, and promoting aluminium foil and developing the interests of the foil manufacturing and converting industry with third parties. Sustainability issues are high on the agenda for both aluminium foil and flexible packaging and activities include environmental lobbying for flexible packaging on European level. Food contact is another area in which the association is active. EAFA is active in promoting the European foil and flexible packaging industry internationally and creating relationships with sister associations around the globe.
Eskort Eskisehir Ortaklar Makina Mühendislik Gida Ve Unlu Mam San. Ve Tic. A.S. OSB 9.Cd. No:47 26110 Odunpazarı / Eskisehir Turkey
stand number: C25
stand number: B4
phone: +90 222 2361008 fax: +90 222 2361016 e-mail: info@eskort.com.tr web: www.eskort.com.tr
ESTEVE – Process industriel des poudres et liquids 4, place des Noyers 18220 Rians France
phone: +33 248666197 fax: +33 248666079 e-mail:pmartin@esteve.fr web: www.esteve.fr
Since more than 65 years, ESTEVE designs equipments and solutions covering the different stages of the raw materials (powders like flour, salt, sugar, improvers, etc..) and
liquids handling process from bulk or bags delivery to feed the mixers: Storage/Conveying/ Weighing/Mixing/Sifting/Supervision.
stand number: A17
EXHIBITORS Eval Europe
stand number: A21
Haven 1053, Niewe Weg 1 - Bus 10 2070 Zwijndrecht (Antwerp) Belgium
phone: +32 3 250 9733 fax: +32 3 250 9704 e-mail: eval.eu@kuraray.com web: www.evalevoh.com
Kuraray Co. Ltd. is the world leader in EVOH high-barrier plastic production and development since 1972. EVAL Europe N.V., a fully-owned Kuraray subsidiary and the region’s largest EVOH production site, was established in 1997 in Antwerp, Belgium. Its technical and commercial teams serve our partners in Europe, Africa and the Middle East. EVAL™ EVOH helps make food and medical packaging more efficient. Food and packaging waste is reduced while conserving energy and resources. 1mm of EVAL™ has the same gas barrier properties as a 10 metre thick wall of LDPE. With such performance, an EVAL™ resin or film thickness of just a few microns provides amazingly effective barrier properties. All-plastic structures with EVAL™ offer a safe,
transparent, light weight and unbreakable alternative to glass and metal packaging. EVAL™ is recyclable and recoverable, and allows for innovative packaging design that is both reliable and safe in use. Kuraray is the world leader in high-barrier EVOH production and development. EVAL™ EVOH avoids waste by adding function to plastic packaging, a safe alternative to metal and glass. EVAL™: the world’s leading EVOH for coextrusion and lamination. Add function and reduce product and material waste in food, cosmetic, chemical and medical packaging. Add function and safety to agricultural film, heating/cooling and automotive fuel systems. All-plastic packaging with EVAL™ offers a safe, transparent and
light-weight alternative to glass and metal, reducing cost and environmental impact throughout the product life cycle. KURARISTER™: transparent high-barrier retortable films, for lamination. KURARISTER™ films are used for stand-up pouches and lidding film. Food can be retorted directly in the package. Its printable polymeric coating gives reliable performance during sterilisation, processing and transport. PLANTIC™: Bio-plastic film and trays for barrier food packaging. PLANTIC™ can be easily thermoformed into high barrier skin packs and MAP trays. Up to 80% of the packaging material is from renewable sources, helping to lower the environmental impact of food packaging.
Food Business Africa FoodWorld Media
stand number: C21
P.O.Box 1874 00621 Nairobi Kenya
phone: +254 (0)208 155022 info@foodworldmedia.net e-mail: info@foodbusinessafrica.com web: www.foodbusinessafrica.com
FoodWorld Media is an integrated media publishing, marketing communications, events management and consultancy company with a focus on the technical arena in sub-Sahara Africa.
industries in the Continent. The company is a leader in the provision of information on the opportunities, trends, innovations and market insights in these key areas of the economy in subSahara Africa.
The company has a particular focus on the food, agriculture, health and science & technology
The company targets the following sectors:
FPE – Flexible Packaging Europe Am Bonneshof 5 40474 Düsseldorf Germany
phone:+49 211 4796168 e-mail: enquiries@flexpack-europe.org web: www.flexpack-europe.org
Flexible Packaging Europe’s (FPE) members manufacture all types of flexible packaging including pouches, sachets, liquid packaging, confectionery and pharmaceutical packaging applications, and much more. FPE comprises all major European producers of flexible packaging for all materials. Its core activity is representing the European flexible packaging industry at a European level
and on the international stage. FPE deals with a wide range of issues relevant to the flexible packaging industry, most notably food contact, sustainability and environmental issues. The industry ensures responsible and innovative strategies which provide effective and sustainable flexible packaging solutions to its customers and the consumer.
• • •
Food, nutrition & health; Engineering, science & technology; Agriculture and agri-business.
We are publishers of Food Business Africa, Dairy Business Africa and Agri-Business Africa magazines.
stand number: C8,
C25
EXHIBITORS German Pavilion
stand number: A11
e-mail: www.fppe.german-pavilion.com 1. Presented by: Federal Ministry for Economic Affairs and Energy (BMWi)
e-mail: www.bmwi.de
2. in Cooperation with: AUMA Association of the German Trade Fair Industry
e-mail: www.auma-messen.de
3. supported by: VDMA – German Food Processing and Packaging Machinery Association e-mail: www.vdma.org 4. organized by: Messe Düsseldorf GmbH Germany participates with a “German Pavilion” offering a professional brokerage service to help to establish contacts with
e-mail: www.messe-duesseldorf.de German companies and comprehensive information on Germany as an important business location.
Gustav Obermeyer GmbH & Co. KG Mühlstraße 18 08527 Plauen Germany
phone: +49 (0) 3741 1500-0 fax: +49 (0) 3741 1500-19 e-mail: info@gustav-obermeyer.com web: www.gustav-obermeyer.com
The company „Gustav Obermeyer“ is a well known German manufacturer of filling and packaging solutions for primary packaging of liquid and viscous products. The standard product line primarily consists of medium performance solutions for filling and closing of: - tubes - jars and tins - bottles and vials. The company‘s products especially focus
on the needs of food, pharmaceutical and cosmetical industries. The company‘s products are known for their reliability, compactness and the possibility of processing a large number of different products and package sizes. The company „Gustav Obermeyer“ was founded over 125 years ago and successfully
Albert Handtmann Maschinenfabrik GmbH & Co. KG Hubertus-Liebrecht-Straße 10-12 88400 Biberach Germany
phone: +49 7351 45-0 fax: +49 7351 1599 e-mail: info.machines@handtmann.de web: www.handtmann.de
Handtmann is the worldleader in manufacture of vacuum filling machines offers modular
systems with necessary product quality and flexibility to give producers an advantage.
stand number: B21
held its position as a global manufacturer of packaging equipment for medium performance (up to 150 units per minute. Please visit the website www.gustav-obermeyer.com to receive more information about all equipment of „Gustav Obermeyer“.
stand number: B19
EXHIBITORS Huhtamaki Oyj
stand number: C25
P.O.BOX-28653 200 Nairobi Kenya
phone: +25 4722345720 e-mail: marketing@positiveastafrica.com web: www.huhtamaki.com
Global specialist in packaging for Food and Drinks. Our three business areas are Foodservice packaging, Flexible packaging
and Molded fiber packaging. Our ambition is to be the preferred global food packaging brand.
I.B.L. SRL
stand number: A3
Via Firodaliso 4 37051 Bovolone Italia
phone: +39 0458 731774 fax: +39 0458 739337 e-mail: info@bakeryline.com web: www.iblbakery.com
I.B.L. SRL is a company specialized in designing and manufacturing of technological equipment and complete lines for the bakery
and confectionery industry. The company also offers services in maintenance and modernization of existing lines.
ikapamedia East Africa Ltd.
stand number: B2
S.D.A. House 3, 2nd Floor, Right Wing D1, Riverside Drive, Westlands 00521 Nairobi Kenya
phone: +254 (0)202 380256 e-mail: info@ikapamediaeastafrica.com web: www.ikapamediaeastafrica.com
Ikapamedia East Africa is a Private Company incorporated in Kenya under the Company Registration Act Cap486 Laws of Kenya. The Company is based in Nairobi, Kenya and its business operations spanning across Eastern Africa Partner States. We provide International Trade Fairs and Conferences marketing and facilitation services aimed at supporting International Trade Fairs, Conferences, Trade Missions & business delegations, Business
Tours & Travels, and other business related activities by liaising with relevant stakeholders in the region e.g. Government ministries, Investment Promotion & Marketing Agencies, Export & Trade Promotion institutions, Tourism Agencies as well as private Sector Associations. ikapaMedia Ea is a member of KEPSA, KAM, KNCCI, GBA, AMCHAM, BCC, FPEAK, ATA
EXHIBITORS IMA Dairy & Food Holding GmbH LorenzstraĂ&#x;e 6 76297 Stutensee Germany
phone: +49 7244 7470 fax: +49 7244 747 299 e-mail: info.dairyfood@ima.it web: www.imadairyfood.com
Founded in 1961, IMA is world leader in the design and manufacture of automatic machines for the processing and packaging of pharmaceuticals, cosmetics, tea, coffee, dairy and food. IMA has a workforce of more than 4,600 employees working at 34 manufacturing sites in Italy, France, Germany, Spain, Switzerland, UK, USA, India and China. IMA DAIRY & FOOD develops, manufactures and sells individual machines as well as
complete packaging lines for the dairy and food industries. The product portfolio covers different areas of application - from filling and sealing machines for preformed cups and small bottles to forming, filling and sealing (FFS) machines for cups as well as wrapping machines for packaging pasty products like butter. For the foodstuffs sector there are vertical form, fill and seal machines for bags (with the corresponding dosing systems) as
interpack 2017
well as FS and FFS machines for packaging single portions of coffee, honey, jam, etc. into portion cups or stick packs.
stand number: B11
Messeplatz 40474 DĂźsseldorf Germany
phone: +49 (0)211 4560416 e-mail: dohset@messe-duesseldorf.de web: www.interpack.com
interpack is the essential event for the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food and industrial goods sectors. No other trade fair in the world represents the entire supply chain. And at no other trade fair does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials. For processing and packaging. For distribution, consumer and
product piracy protection. Protection against contamination, spoilage and damage and for proper handling. This is because only an integrated approach can meet the standards set by old and new markets, social change, evolving consumer habits and rapidly changing trends, and ensures success across the board. All in all, the 2,700 exhibitors from 60 countries are exposed to a highly qualified audience at interpack.
stand number: A17
Kaak Group Varsseveldseweg 20a 7061 GA Terborg The Netherlands
stand number: B10
phone: +31 (0) 315 339 111 fax: +31 (0) 315 339 355 e-mail: info@kaak.nl web: www.kaakgroup.com
EXHIBITORS KAM – Kenya Association of Manufacturers 15 Mwanzi Road Opposite Westgate, Westlands 00100 Nairobi Kenya
e-mail: info@kam.co.ke phone: +254 (0)202 324817/8 web: www.kam.co.ke
KENAFF – The Kenya National Farmers‘ Federation Farmers Conference Center P.O.Box 43148 Kenya
stand number: C1
stand number: B29
phone: +254 (0)202 180608 e-mail: farmers@kenaff.org web: www.kenaff.org
stand number: C3
KenInvest Block D, 4th Floor Workshop Road, Off Haile Selassie Ave. 00200 Nairobi Kenya
phone: +254 (0)202 636143 e-mail: info@investmentkenya.com web: www.investmentkenya.com
Kenya Investment Authority (KenInvest) is a statutory body established in 2004 through an Act of Parliament (Investment Promotion Act No. 6 of 2004) to promote and facilitate investments for both domestic and foreign investors. KenInvest is a global leader in
investment attraction. It promotes and facilitates domestic and foreign investment in Kenya by advocating for a conductive investment climate, providing accurate information and offering quality services for a prosperous Nation.
EXHIBITORS KEPSA
stand number: C4
5th Floor, Shelter Afrique Building, Mamlaka Road 00100 GPO Nairobi Kenya
phone: +254 (0)202 730371 e-mail: info@kepsa.or.ke web: www.kepsa.or.ke
The Kenya Private Sector Alliance (KEPSA) is a limited liability membership organization registered in 2003 as the apex body of private sector in Kenya. KEPSA´s Mandate is “the voice of private sector in Kenya”, its Vision
is “to become a world class private sector body” and Mission is to “ensure year-on year improvement in overall business environment of Kenya by working together with the Government and other stakeholders”.
Laminazione Sottile S.p.A.
stand number: C25
S.S. 87 Km 21,200 81020 S. Marco Evangelista (Caserta) Italy
phone: +39 0823 222111 fax: +39 0823 451722 e-mail: info@laminazionesottile.com web: www.laminazionesottile.com
Laminazione Sottile Group is one of the European leaders in aluminium transformation, with more than 150.000 tons a year including bare and coated rolled aluminium products and food trays. The Group is composed by 5 companies working in an integrated production chain: Laminazione Sottile, founded in 1923, is specialized in rolled aluminium products.
Italcoat is dedicated to surface treatment and lacquering of aluminium coils. Contital is the leading European manufacturer of aluminium and PET trays. I2r Packaging Solutions produces wrinkle wall and smooth wall semi-rigid aluminium containers. IPS Ariflex, acquired in July 2015, is dedicated to aluminium flexible packaging.
Mall//Herlan GmbH
stand number: B7
Wöschbacher Strasse 33 76327 Pfinztal Germany
phone: +49 721 94601 21 fax: +49 721 94601 99 e-mail: berenike.linder@mall-herlan.com web: www.mall-herlan.com
mall//herlan is the leading supplier of highly-efficient turnkey production lines for monobloc aluminum or steel cans and bottles. Our worldwide customers work in fields including aerosols, health and body care, beverages, food, pharmacy and cosmetics.
mall//herlan machines produce high quality products reliably every day due to the unrivaled competence of mall//herlan in impact extrusion, draw wall ironing, trimming, printing, curing, necking and shaping.
EXHIBITORS Messe Düsseldorf GmbH
stand number: B11
Messeplatz 40474 Düsseldorf Germany
phone: +49 (0)211 456001 e-mail: info@messe-duesseldorf.de web: www.messe-duesseldorf.de
50 international trade fairs are organized by Messe Düsseldorf, among these are 24 No.1 events. This means that nearly one fifth of all the world’s premier trade shows take place in Düsseldorf. Years of experience and the personal contact we maintain with companies and opinion leaders keep our finger on the pulse of the industries for which we organize trade shows. The lines of business covered by Messe Düsseldorf also mirror successful industries in our home country.
1. Plant, machinery and other capital goods. 2. Retail, skilled crafts and services. 3. Medical systems and healthcare. 4. Fashion and lifestyle. 5. Leisure.
Mitsui Chemicals Europe GmbH Oststraße 34 40221 Düsseldorf Germany
phone: + 49-211-1733-2113 fax: + 49-211-1733-28113 e-mail: admer-marketing@mcie.de web: www.admer.eu
Mitsui Chemicals Europe GmbH is a subsidiary and the European headquarter of Mitsui Chemicals Inc., a Japanese chemical company belonging to the Top 20 chemical groups worldwide with an aggregate turnover of over 13 billion EUR and a total number of employees app. 14,271 (end of fiscal year 2014). The European headquarter is located in Düsseldorf (Germany), home of one of the biggest Japanese communities in Europe, and is in charge of the markets in EMEA (Europe, Middle East, Africa). The product portfolio consists of, among others, various functional polymers, elastomers, functional chemicals, PP compounds, and polyurethane materials.
Materials and Products of the Mitsui Chemicals Group: ADMERTM Adhesive Resin: ADMERTM resins are modified polyolefins with functional groups, designed to bond to a variety of polyolefins, ionomers, polyamides, ethylene vinyl alcohol (EVOH), PET, polycarbonates, (polystyrenes) and metals. They serve as tie layers in (coextruded) multilayer applications such as films, tubes, bottles, sheets, pipes, tanks and others and, thus, help to combine the excellent properties of different materials, such as gas barrier resins and moisture barrier resins. Processing methods are e.g. blown film, cast film, blow moulding, extrusion coating, sheet or tube. When coextruded with a gas barrier resin,
MULTIVAC North Africa
stand number: A21
these products are the ideal solution for food packaging that are in need of barriers against oxygen, flavour, odour and moisture. This type of packaging is used for food such as meat, cheese, ketchup, mayonnaise, sauces, dairy products and soups. Cosmetics and pharmaceuticals are also suited to these packaging products. In addition, coextrusion coating of ADMER™ with other plastics onto paper or foil offers further opportunities in the food packaging area. ADMERTM resins are well-known for setting the market standards in terms of quality and efficiency. ADMERTM resins are THE missing link for your multilayer innovations!
stand number: B6,
APPT B1-1 IMM VITORIA RUE DU LAC VICTORIA 1053 LES BERGES DU LAC-TUNIS TUNISA
phone: +216 71 963963 fax: + 216 71 860 230 e-mail: munaf@multivac.fr web: www.multivac.com
MULTIVAC North Africa, a subsidiary of the MULTIVAC group in North Africa, central, eastern and western, presents a wide variety
of equipment, machines and solutions for processing and packaging all kinds of food, medical and other industrial products.
C8
EXHIBITORS NIPPON GOHSEI Europe GmbH Merowingerplatz 1A 40225 Düsseldorf Germany
phone: +49-211-385-488-0 fax: +49-211-385-488-29 e-mail: eurosales@nippon-gohsei.com web: www.nippon-gohsei.com/home
NIPPON GOHSEI Europe, is the exclusive sales and marketing company for NIPPON GOHSEI UK’s SoarnoL™ (Ethylene Vinyl Alcohol Copolymer) in Europe, Middle East, and Africa. SoarnoL™ (EVOH) is a specialty resin to give
high-barrier, high-transparency and increased shelf-life for innovative food packaging technologies. SoarnoL is also applied in many other industries such as; construction, plastic fuel tanks, agricultural and cosmetics.
Pallmann Maschinenfabrik GmbH & Co. KG Wolfslochstr. 51 66482 Zweibrücken Germany
phone: +49 6332 802-478 fax: +49 6332 802-557 e-mail: paul-kenneth.amas@pallmann.eu web: www.pallmann.eu
Pallmann company was founded in 1903 and specializes in size reduction and offers the widest range of machines and complete systems. As pioneers in the field of size reduction, Pallmann has made an important contribution to today‘s State of the Art of size
reduction and material preparation techniques resulting in numerous patents. Pallmann technical solutions contribute to an optimised utilisation of existing resources and to increase productivity.
stand number: A27
stand number: A7
stand number: B28
RONDO Burgdorf AG Heimiswilstrasse 42 3400 Burgdorf Switzerland
phone: +41 344208111 fax: +41 344208199 e-mail: hans.maegert@ch.rondo-online.com web: www.rondo-online.com
For more than 65 years now, RONDO has been developing and producing high-quality machines and installations for the production of pastry all types. At our headquaters in Burgdorf Switzerland, it is manly machines for artisanal and semi- industrial production that are produced. Industrial installations are produced in Schio Italy. A comprehensive
service and sales network enables us to provide excellent customer care worldwide. Thousends of users worldwide, from the artisanal bakery to the industrial manufacturer, greatly appreciate RONDO‘s reliability, consulting and support and the outstanding price/performance ratio.
EXHIBITORS SAVE FOOD Initiative
stand number: B11
c/o Messe Düsseldorf GmbH 40474 Düsseldorf Germany
phone: +49 (0)211 456001 fax: +49 (0)211 4560900 e-mail: info@messe-duesseldorf.de web: www.save-food.org
In close collaboration with FAO and UNEP, the Messe Düsseldorf Group intends to make a contribution to the fight against global food losses. The initiative SAVE FOOD aims at encouraging the dialogue on food losses between industry, research, politics and civil society. For this purpose, the initiative will
regularly bring together stakeholders involved in the food supply chain from the food industry, retail, packaging, and logistics for conferences and projects and will support them in developing effective measures. Raising the awareness of consumers is another major goal.
stand number: A9
Sesotec GmbH Regener Str. 130 94513 Schönberg Germany
phone: +49 8554-3080 fax: +49 8554 2606 e-mail: info@sesotec.com web: www.sesotec.com
Sesotec is one of the world‘s leading manufacturers and developers of inspection, separation and sorting systems. Sesotec systems are used in process, packaging, and
production lines throughout industry and in the specialized preparation of materials for recycling.
Siegwerk Druckfarben AG & Co. KGaA Alfred-Keller-Straße 55 53721 Siegburg Germany
phone: +49 (0)2241 3040 fax: +49 (0)2241 304-777 email: Bettina.horenburg@siegwerk.com web: www.siegwerk.com
Siegwerk as a family-owned and globally operating company has a track record of sustainable market activities. It is the company’s firm belief that there is no alternative to acting responsibly and delivering safe product solutions. As a globally recognized leader for safe packaging ink solutions, Siegwerk is fully committed to the SAVE FOOD initiative. Safe food and food protection is one of our biggest
global challenges today – and food packaging plays an instrumental role. Our decision to join the initiative was a very conscious one. Based on our extensive food packaging expertise and our sustainability policy we support our partners in the food packaging chain in the development of solutions which help to reduce food losses and increase the efficiency of the food logistics chain.
stand number: C8
EXHIBITORS Sojitz Europe plc.
stand number: A25
Am Wehrhahn 33 40211 Düsseldorf Germany
phone: +49 (0)211 35510 fax: +49 (0)211 3551105 e-mail: plonner.peter@sojitz.com web: www.sojitz.com
Sojitz Corporation: Sojitz Group is Japanese general trading company which has its headquarter in Tokyo. Sojitz has 7 domestic and 84 overseas offices. On consolidated basis Sojitz Group employs approx. 16.000 people and achieved a total net sales of JPY 4,046.6 billion in the fiscal year 2014. Sojitz has four business divisions, which are Machinery, Chemical, Consumer Lifestyle Business and Energy & Metals.
Sojitz Europe plc is 100% owned by Sojitz Corporation and has its headquarter in London. Business Fields of Sojitz Europe plc.: Sojitz Europe plc is distributing barrier packaging related resins and films into the European, NIS, Middle Eastern and African Packaging market.
Theegarten-Pactec GmbH & Co. KG Breitscheidstraße 46 01237 Dresden Germany
phone: +49 351 2573 0 fax: +49 351 2573 329 e-mail: pactec@theegarten-pactec.de web: www.theegarten-pactec.de
The name THEEGARTEN-PACTEC stands for complex and intelligent solution competence in the working field of packaging technology. This applies to the traditional field of confectionary and also to other food stuffs and the field of non-food. As one of the world’s leading manufacturers, we invite you to get to know the innovative potency and value added of our range of services. This will consistently help you extend your success on the global
markets together with us. Simply contact us. Today, our engineers are already working on tomorrow’s packaging solutions.
stand number: A19
machines; wrapping machines for non-food articles (such as dishwasher and detergent tablets); complete wrapping lines, storage systems
Product Range Wrapping machines for hard candies, lollipops and other preformed items; forming, cutting and wrapping machines for soft and hard caramels, toffees, chewy candies, chewing gum and bubble gum; chocolate wrapping
stand number: C5
Tomato Jos Keffi Nigeria
e-mail: info@tomatojos.net web: www.tomatojos.net
Tomato Jos is an African agricultural production company that believes in the power
of farming and processing local food products for local consumption.
EXHIBITORS VDMA Food Processing and Packaging Machinery Association Lyoner Straße 18 60528 Frankfurt am Main Germany
phone: +49 (6)696 6031432 e-mail: nuv@vdma.org web: www.nuv.vdma.org
The VDMA, the German Engineering Federation, offers the largest engineering industry network in Europe. It represents on a national and international level the common interests in economy, technology and science of the German capital goods industry. The VDMA represents 3,100 mainly small/medium size member companies in the engineering
industry, making it one of the largest and most important industrial associations in Europe. The Food Processing and Packaging Machinery Association is one of the 38 industry specific professional associations within the VDMA and comprises 300 companies at present. The association provides comprehensive support to its members in their day-to-day work.
Weber Maschinenbau GmbH Breidenbach Günther-Weber-Str. 3 35236 Breidenbach Germany
phone: +49 (0)6465 / 918-0 fax: +49 (0)6465 / 918-1100 e-mail: info@weberweb.com web: www.weberweb.com
Weber has been producing groundbreaking systems for the processing, refinement and slicing of lunch meat, meat, cheese and other foods for over 30 years. Slicers, food robotics, and skinners – the portfolio of the Weber Group is diverse. The group, with its headquarters in the town of Breidenbach in the state of Hessen, Germany, is one of the most important locations in the food processing industry. Customers from all over
the world swear by the service, know-how and unique product quality of the high-tech company. Today, Weber Maschinenbau employs about 1000 employees in ten locations across eight different countries. In 2013 the group’s innovative Weber Power Control user interface was honored with the renowned Red Dot Design Award in the category Communications Design.
Werner & Pfleiderer Lebensmitteltechnik GmbH von-Raumer-Str. 8-18 91550 Dinkelsbühl Germany
phone: +49 9851 905 0 fax: +49 9851 905 342 e-mail: info@wp-l.de web: www.wpbakerygroup.com
“WP BAKERYGROUP – think process! The companies of the WP BAKERYGROUP
cover the complete process chain from dough production to the forwarding of packing lines.“
stand number: A11
stand number: B20
stand number: B3
EXHIBITORS Wipf AG
stand number: C8
Industriestrasse 29 8604 Volketswil Switzerland
phone: +41 44 947 22 11 fax: +41 44 947 22 89 e-mail: info@wipf.ch web: www.wipf.ch
The Swiss company Wipf AG is specialized on high-barrier packaging laminates, bags and pouches with different opening, closing and dispensing options. Among our specialties are high performance Bag-on-Valve laminates, the wide web digital printing on flexible laminates and the world‘s most reliable degassing valve WICOVALVE®. Wipf AG operates ultramodern, centrally located production facilities with in-house development and laboratory operations near the airport of Zürich. Our know-how and
interaction with customers provide the foundation for the development of packaging systems that meet even the highest requirements. Our specialists are experienced packaging and chemical engineers who understand your ideas and possibilities, your marketing and design criteria, your production infrastructure and logistics. Together with our development team, they have all the expertise needed to create functional and innovative solutions based on these criteria.
stand number: C8
XCOM AFRICA GmbH Bahnstraße 37 47877 Willich Germany
phone: +49 (0)21 549209881 e-mail: marc.zander@xcom-africa.com web: www.xcom-africa.com
XCOM Africa is an independent consulting company with sole focus on Sub-Saharan Africa. We consult companies with their go to market strategy and create value by analysing and accessing African markets, develop market entry strategies and introduce our clients to potential partner and projects. Together with our international clients, local partners and key players of the particular industries we are further elaborating
innovative and profitable business solutions, develop and coordinate the implementation processes and take over the project management. A good example is the SAVE FOOD Mango Project which presents a value chain intervention in the production, processing and distribution of mangos in Kenya.
stand number: A1
Zeelandia International Poststraat 11 4301AA Zierikzee Holland
phone: +31 1114 19000 e-mail: john.bravenboer@zeelandia.nl web: www.zeelandia-international.com
The Zeelandia group serves the professional bread and confectionery trade worldwide with high-quality baking ingredients. Our portfolio covers thousands of products and services, both standard and tailor made, and is continually renewed and fine-tuned to reflect the latest consumers trends and technological
possibilities. With thorough knowledge of local markets and a global R&D network we can support customers around the world in exploring new ground and creating new products that prove a success both with bakers and consumers.
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