form – The Making of Design. Issue 248, July/August 2013
“I have always been 55, now I am in sync with myself,” replied the German talk show host Harald Schmidt (55) when asked about how old he felt “inside”. With this statement, and in his typical ironic manner, he has exactly pinpointed his generation’s attitude to life: they don’t get older and they haven’t been doing so for their whole lives. A senior citizen existence belongs to their parents’ and grandparents’ generations – they are not even close to it. Our focal theme is concerned with today’s Generation 50+, the spryest bunch of “Best Agers” there has ever been … http://www.form.de/w3.php?nodeId=108&lang=2&pVId=954592320