FOX Sports South May 2013 Newsletter

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More Than a Game: Life Lessons from Sports

There are so many great stories in the world of sports this time of year; the Memphis Grizzlies are battling through the second round of the NBA Playoffs, the Atlanta Braves are off to the hottest start in baseball, college baseball is in full swing with many of the nation’s greatest players competing in the SEC and ACC, and the NFL Draft has made everyone the greatest prognosticator (at least until the games are actually played next fall). Jeff Genthner Senior Vice President, Sports fill our lives with great stories. But sports give us much more than stories…sports General Manager give us lessons about life…lessons that are often much more valuable than batting averages

Riley Nash Carolina Hurricanes

and draft picks. They remind us that these amazing athletes, who are larger than life and play on the world stage, are in fact just as human as you and me. And sometimes their greatest display of courage has nothing to do with sports at all.

Jason Collins played for the Hawks for three seasons. On Tuesday morning, April 29, he called his former coach, current Hawks coach Larry Drew, to tell him of his announcement that he was coming out as an openly gay athlete. That was a display of courage mightier than when Collins had to guard Dwight Howard in the NBA Playoffs several years ago. I urge you to read the exclusive story about the exchange between Collins and Drew by FOXSportsSouth.com writer John Manasso, reprinted on page 2. Ten years from now we may never remember a single stat from Jason Collins’ NBA career…but my guess is he will have made a bigger impact on many more lives than those who ever watched him play the game of basketball. Former Atlanta Hawks center Jason Collins huddles with teammates.

Angel McCoughtry Atlanta Dream

B.J. Upton Atlanta Braves

Braves Ratings Up for FOX Sports South and SportSouth in 2013 The Atlanta Braves are off to a hot start in 2013 and the team’s play has translated to increased ratings for FOX Sports South and SportSouth this April. Through the first month of the Atlanta Braves 2013 season, FOX Sports South (14 games) and SportSouth (nine games) averaged a 4.60 rating, 41% ahead of last year’s rating through the month of April.

FOX Sports South digital billboard promoting Atlanta Braves game vs. Tigers.

Dan Uggla, Jason Heyward and B.J. Upton celebrate an Atlanta Braves victory.

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FOX Sports South May 2013 Newsletter by FOX Sports South - Issuu