Fdm april 2018

FranchiseDictionary FranchiseDictionary FranchiseDictionary 5 FranchiseDictionary FranchiseDictionary APRIL 2018

FRANCHISEDICTIONARYMAGAZINE.COM

THE ABC’S OF FRANCHISING

The Winning Formula Behind Snapology®

CLASS ACTS Educational Franchises are Making the Grade

From Corporate America to Franchising:

$5.95

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

Things You Need to Know

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THE ABC’S OF FRANCHISING

22

A college-planning franchise takes off

34

How to shop for an educational franchise

18

Using franchising for the greater good

2

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April 2018 3

con·tents

kən�tents/ noun

1. Your April lineup of stories and features 2. An amazing resource for franchisees

22 DEPARTMENTS

7 8 12 14 16 38 52 54 4

Letter from the Editor Buzzword Mastering the trade show.

Update

The latest headlines in the franchise industry.

Franchisee of the Month

A frustrated teacher finds a way to make a difference.

Entrepreneur

A woman’s journey from undercover cop to CEO.

Interview

Lisa Welko on the current state of franchising.

Spotlight

Trending businesses you’ll want to hear about.

Last Word

How Lightbridge Academy® sustained lasting success.

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16 54

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22

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16

FEATURES

20 22 26 34 42 44 48

What is Social Sector Franchising?

Using the commerical franchising model for the greater good.

Confessions of a Wanna-Be Teacher

When you want to make a difference, but would rather leave teaching to the pros.

Class Acts

Learning happens long after the school bell rings.

Earning and Learning

Educational franchises offer something for everyone.

Wise Up About Educational Franchises An opportunity to feel good about what you do.

Franchising 101

A few words of wisdom you can count on.

Styles of Ownership

What type of franchise owner will you be?

From Corporate America to Franchising Five things you need to know.

April 2018 5

on the cover

FranchiseDictionary FranchiseDictionary FranchiseDictionary 5 FranchiseDictionary FranchiseDictionary APRIL 2018

FRANCHISEDICTIONARYMAGAZINE.COM

THE ABC’S OF FRANCHISING

The Winning Formula Behind Snapology®

CLASS ACTS Educational Franchises are Making the Grade

From Corporate America to Franchising:

$5.95

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

Things You Need to Know

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

22

A college-planning franchise takes off

Expose your brand to your next franchise owner

18

34

How to shop for an educational franchise

Using franchising for the greater good

Educational franchises are booming and offer rewarding opportunities for every type of investor.

FranchiseDictionary FranchiseDictionary FranchiseDictionary FranchiseDictionary FranchiseDictionary THE ABC’S OF FRANCHISING

President: Joseph D. Katz

info@franchisedictionarymagazine.com

THE ABC’S OF FRANCHISING

Editor-in-Chief: Jill Abrahamsen

editor@franchisedictionarymagazine.com THE ABC’S OF FRANCHISING

Senior Editor: Mary Lynn Mitcham Strom THE ABC’S OF FRANCHISING

Contributors: THE ABC’S OF FRANCHISING Christopher Conner, Don Daszkowski, Michelle Hummel, Michael Hyam, Eric Schechterman, Susan Scotts, Lisa Welko Marketing/Sales: Ruby Valencia (888) 315-9549, ext. 503 sales@franchisedictionarymagazine.com

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Contact us: 197 State Route 18 New Brunswick, NJ 08816 info@franchisedictionarymagazine.com

franchisedictionarymagazine.com Entire contents copyright ©2018

let·ter

\�le-tər \ noun

1. A welcome note from our editor 2. A brief overview of what’s in this issue

The best part of my job is talking to entrepreneurs and franchisees and learning how they got started in their businesses. Most I’ve talked to took a giant leap of faith and never looked back. Some made the change because they were unsatisfied with their jobs, while others wanted flexibility in their schedules or were looking for a more meaningful career.

Take Laura Spaulding-Koppel, for example, who was looking for a more sustainable career than her dangerous job as an undercover cop. She saw a need for crime scene cleanup and risked it all to start Spaulding Decon®, a restoration company that specializes in crime scene, drug lab, and hoarding clean up. You can read her remarkable story on page 16.

Laura Coe was working as an actuary for a major healthcare company, but wanted more flexibility. At the same time, she was searching for enriching activities for her boys. She saw potential in the educational space and started Snapology®, an enrichment program that teaches STEAM in a hands-on, interactive way. She is featured on page 23.

Our franchisee of the month, Erin VanNostrand, (page 14) was frustrated with the demands of her teaching career—but still wanted to work with children.

She got all she wanted and more with a Challenge Island® franchise and now uses her business to raise money for charities.

In this issue, we explore educational franchises. They offer many options for people who want a rewarding, lucrative business. There’s so much room to help people and feel good about your work. Lisa Welko examines the many models in this sector on page 30.

We hope you find inspiration and enjoyment in this issue and learn something new on every page.

All the best,

Jill Abrahamsen Editor-in-Chief editor@franchisedictionarymagazine.com

April 2018 7

buzz·word

\ 'bəz-'wərd \ noun

1. A compilation of franchising trends 2. What franchise experts are talking about

Mastering the Trade Show Key questions to ask at every booth

»

IN THE MARKET FOR A FRANCHISE? THERE’S NO BETTER place to start—or continue—your research than a franchise trade show.

No where else can you find as much information on as many different brands, all in one place.

Not only do you get to see what’s out there, but you get the opportunity to meet and ask franchise development teams face-to-face questions.

The trick is to make the most of your time and know which key questions you want answered before going in. Here’s a hint: The more specific, the better. Here are a few suggestions to get the ball rolling.

The Numbers: Can You Afford It? Asking about the numbers seems rather obvious. But the trick is to be super specific about what you want to know: What will your total investment be? What is the total amount of unencumbered funds required? How long until the franchise becomes profitable? What royalties will you have to pay, and what is the ad-fund percentage? Most importantly, ask how much

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agreement? Also, what flexibility do you have in certain areas? For example, if you franchise a restaurant, do you have the option to make changes to the menu or food offerings? You want to look for a strong system, one that has consistent principles and solid operations.

Good trade shows will have informative seminars throughout the day. Take full advantage and include them in your visit. Here, at the February 2018 Chicago Franchise Show, FDM contributor Chris Conner engaged potential franchisees with his seminar called, “How to franchise your business.”

you can expect to make with this franchise. And don’t take a representative’s word for it. Find out what the lowest franchisee in the system makes and what the highest franchisee in the system makes. Knowing the whole range will give you a realistic perspective on the business.

Franchisee Satisfaction How many franchisees are happy and profitable? You want an honest answer, not a big sell. In every system there are some that do very well, some that do OK, and some that struggle. If the answer is all doom and gloom, then consider another franchise. If it’s too good to be true, then you need to do further research.

Protected Territory Do I receive a protected territory and what is it? What rights do you have under the franchise

Financial Strength How strong is the franchise company financially? You want to ensure that you are working with a company financially stable enough to provide you with the support you need. Does the company invest in itself? In operations? In training and support for franchisees? Knowing you have a company behind you will give you peace of mind.

Training & Support How much training do you receive before your business launches? What is the ongoing support that you receive from the head office? Is further day-to-day support and training readily available? Remember: A franchise system is successful when the original model is replicated, and you want to ensure that you’re working off a model that has succeeded before you.

Michael Hyam has been in the franchise lead generation industry for the past 13 years and has produced franchise trade shows for over 10 years. Michael is the National US Show Manager with “The Franchise Show” produced

by National Event Management. www.franchiseshowinfo.com

Show Time

AT THE CHICAGO FRANCHISE show last month, editor-in-chief, Jill Abrahamsen ran the Franchise Dictionary magazine booth. She had a blast meeting some of our readers, talking to potential franchisees, and chatting with founders of some up-and-coming new brands.

APRIL SHOWS

2018 Multi-Unit Franchising Conference April 3-6, 2018 www.multiunitfranchisingconference.com Caesars Palace, Las Vegas, Nevada The Franchise Show April 14-15, 2018 www.franchisingexpo.com Dulles Expo Center Chantilly, Virginia The Franchise Show April 28-29, 2018 www.franchisingexpo.com Prime F. Osborn Convention Center Jacksonville, FL

April 2018 9

buzz•word

HOW TO BOOST SALES USING SOCIAL MEDIA Want to drive more traffic to your website? Here are four ways to bring in customers using social media.

WOW FACTOR Nine out

of ten times the first search result for your name is your LinkedIn profile. Be sure your profile is updated and creates a “wow factor.”

BLOGS By regularly posting blogs, you can supercharge your website rankings and social media presence.

FAQs Use your top FAQs

to write blog posts. When potential customers have questions and search them on Google, you can provide the answer.

NETWORKING Collect

business cards at networking events and connect on LinkedIn right away.

—Michelle Hummel Michelle Hummel is CEO of www.webstrategyplus.com

10

Tiffany Rubin having fun with her Nurse Next Door® team.

Motivated Millenial A young franchisee who’s making a difference Millenials are easily bored, crave instant gratification and only think of themselves. Or at least that’s what people say. Tiffany Rubin agrees in part, but puts it more like this, “Millenials crave change, think differently and have self confidence.”

At just 24, Rubin stepped away from her career as a hospital nurse and used her RN to open and operate a Nurse Next Door® home care franchise in Delaware. “I was excited about the possibilities to bring change and innovation, especially knowing that the healthcare industry needs it.” she says.

“I believe that millennials’ brains are wired differently. We have a hard time staying satisfied in one position and want to create change. Running my Nurse Next Door® franchise has allowed me to voice my

FranchiseDictionaryMagazine.com

opinions and affect processes important to the business. I feel like I’m making a difference as a franchise owner,” she says.

While launching the business, Rubin was working long hours but now has a management team in place, giving her a better work-life balance. “I learned that it is okay to give up some control in order to scale my business. I was able to create a stronger and more resilient team for the long haul,” she says.

Her advice to young entrepreneurs? “There are two things you always have control over: attitude and work ethic. Use that to your advantage and make your mark on the world.

Shape who you are, not your circumstances,” she says.

For more information, visit www.nursenextdoor.com

Do you know an outstanding franchisee who does great things on and off the field?

Nominate him or her to be our next

FranchiseDictionary FranchiseDictionary FranchiseDictionary TO FIND OUT MORE, THE ABC’S OF FRANCHISING CONTACT US AT

editor@franchisedictionarymagazine.com THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

January 2018 11

up·date

\�əp- dāt\ noun �

1. The latest headlines in the franchise industry 2. Quick news bites to inspire you

On Patrol

» 12

DRYER VENT SQUAD NOW OFFERING FRANCHISE OPPORTUNITIES Committed to creating fire-safety awareness, the folks at Dryer Vent Squad recently announced that they are offering franchise opportunities. “Homeowners need to get their dryers cleaned on a regular basis.

This is a great opportunity to have a business you feel good about and help your community. We are providing a valuable, inexpensive service for homeowners that saves time, money and could potentially save homes and lives,” says Lincoln Prins, President at Dryer Vent Franchising.

“This is a need-business not a want-business, with low start-up costs, high margins and repeat customers. I’m really excited about creating partnerships with franchisees. We’re going to be huge,” Prins adds.

For more information, visit www.dryerventsquad.com

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In brief TAX RELIEF

Giving Back WENDY’S EMPLOYEES MAKE IMPACT Each year, Wendy’s Company recognizes employees who make a positive impact on their communities through the Community Ambassador Grant Program.

Ten Wendy’s employees were recently recognized for exemplary volunteer efforts in their communities with a $2,500 grant to an organization they support with their

time, talents and resources.

The Community Ambassador of the Year is selected from this group and awarded an additional $10,000 grant for their organization.

“At Wendy’s, we believe our purpose is to create joy and opportunity through food, family, and community,” says Liliana Esposito, Chief Communications Officer.

Smooth Operator TROPICAL SMOOTHIE HELPS FRANCHISEES WITH FINANCING Tropical Smoothie Cafe announced it is working with ApplePie Capital to offer franchisees access to up to $20 million in debt capital to drive continued expansion across the U.S. “Tropical Smoothie Cafe is committed to helping our franchisees grow and prosper, and we are excited to launch this program with ApplePie,” says Charles Watson, Chief Development Officer of Tropical Smoothie Cafe.

The folks at Liberty Tax are lending a helping hand to Toys “R” Us and Babies “R” Us employees who may lose their jobs as the brand is reportedly closing more than 700 U.S. locations. Participating Liberty Tax Service offices will prepare 2017 federal 1040 tax returns for free. “It is unfortunate that Toys “R” Us must close its doors, and even more unfortunate that an estimated 30,000 U.S. workers may lose their jobs,” said CEO Nicole Ossenfort. “Our goal in offering free professional tax preparation is to take away the stress for Toys “R” Us employees.”

ADDING ON

United Franchise Group recently announced partnership with Nick Anthony, Della Penna and Trent Jones, co-founders of The Great Greek Mediterranean Grill. According to the founders, the success is attributed to three factors: The highest quality ingredients, fresh products that are prepared every day, and outstanding hospitality.

April 2018 13

fran·chi·see \ fran-chī-zē, -chə-\noun

1. An outstanding franchise owner 2. A frustrated teacher finds a way to make a difference

ERIN VanNostrand Challenge Island ® White Marsh, MD

E

By Jill Abrahamsen

rin VanNostrand spent 15 years as a teacher before exploring new career options. She was frustrated by the profession’s increasing demands and lack of creativity. “This was not how I envisioned teaching,” she says.

“When I started, the demands on the teachers—and students—were lower.

Now there’s much more focus on preparing for standardized testing and significantly less on creativity. The environment has become stressful and business-like. Eventually, I started looking into doing something else.”

VanNostrand has always loved children, and she has worked with them in different capacities throughout her life. A diligent babysitter as a young teen, VanNostrand graduated to camp counseling and eventually, teaching.

She wanted to continue to work with kids in her new opportunity, too. Now with three children of her own (ages 11, 8, and 7), she also wanted something that offered flexibility.

VanNostrand considered tutoring, but then learned about Challenge Island®, a unique enrichment program that offers classes, birthday parties, and camps.

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“I finally get to make the impact I wanted

to make when I set out to be a teacher.”

Erin VanNostrand snaps a quick selfie with middleschool student, Amelia Carroll, during a Challenge Island® camp (left). In February at “Casey’s Bull Roast for Histio,” 312 attendees helped raise $19,159.94 for the Histiocytosis Association (above). Casey Jenkins presents the check on behalf of Team Casey (right).

“I knew right away that this is exactly what I wanted to do,” she says. “It offers a stress-free environment, where kids can get excited about learning.”

Inspired by the popular reality TV show “Survivor,” Challenge Island® incorporates STEAM education (science, technology, engineering, art, and math) and takes children on journeys to a variety of thematic islands. Each island is made up of numerous “destinations,” where children work in collaborative tribes on different challenges.

As a franchisee of Challenge Island® , VanNostrand finds a lot of ways to be imaginative and make a difference. “There is a curriculum to follow, but many ways to interpret it and be creative,” she adds.

One of the most rewarding parts of her new role is raising money for charities and helping the community. The one closest to her heart is “Casey’s Bull Roast for Histio.” In 2010, at the age of 9, Casey

Jenkins was diagnosed with Histiocytosis, a rare blood disease. Each year his family holds a fundraiser to benefit the Histiocytosis Association.

VanNostrand donates her time and resources.

“We provide complimentary activities for children during the event,” she says. “I also include several items such as free weeks of summer camp to support raffles and silent auctions throughout the evening. Some children who attend the event are going through—or have been through—treatment for this rare disease. Watching them participate in our activities is heartwarming and humbling.”

This past February, the event raised more than $19,000 dollars.

For VanNostrand, Challenge Island® delivers the flexibility she needs and a daily opportunity to be creative. “I finally get to make the impact that I wanted to when I set out to be a teacher,” she says.

For more information on Challenge Island,® visit www.challengeisland.com

April 2018 15

en·tre·pre·neur änn-trə-p(r)ə-'nər\noun

1. One who manages and assumes the risks of a business 2. A woman’s journey from undercover cop to CEO

A

By Jill Abrahamsen s an undercover narcotics and vice detective, Laura Spaulding-

Koppel showed entrepreneurial qualities from the get-go: Bravery, creativity, and strategic thinking are just a few traits that come to mind.

Working vice on the streets of Kansas City, Spaulding-Koppel had to go undercover as a prostitute. “You wouldn’t believe how many men would pull up in luxury cars with baby seats in the back, looking for services,” she says. As an undercover narcotics detective, she posed as a crack junkie. Working the streets, she saw it all.

“This wasn’t at all how I grew up,” she says. “I was raised in a normal, suburban household. I was kind of sheltered.”

Although the 22-year-old’s career was exciting, it wasn’t sustainable. “I had no wire or gun, and I was risking my life for $35,000 a year. It wasn’t worth it,” she says.

Looking for a better opportunity, she enrolled in an MBA program at Baker University in Baldwin City, Kansas and learned about the world of business while simultaneously continuing her work in law enforcement. Then, during a homicide investigation, a light bulb went off.

“Who comes in now to clean up?” she asked colleagues. No one knew. School taught her to look for opportunities, and at that moment, she started laying the groundwork for her business: Spaulding 16

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Decon, a restoration and decontamination service specializing in crime scene, drug lab, hoarding, unattended death, and mold cleanup.

In 2005, with crime scene certification under her belt, Spaulding-Koppel took a giant leap of faith and moved to Florida to start her business. At first she just specialized in crime scene cleanup, but soon she recognized other areas that could be added to her list of services, like hoarding and drug-lab cleanup.

The 2008 housing market crisis brought on unprecedented foreclosures and led some to crystal meth production.

(Remember Walter White in “Breaking Bad”?) Then came the drug busts and a need for cleanup. While the police usually remove the chemicals and toxic materials, residues still remain all over the property, in the air ducts and on the walls. Spaulding Decon goes in for the cleanup.

Granted, it’s not a job for everyone, but the business has high margins and huge upside potential. “A great thing about this business is that a homeowner’s insurance usually covers the cost of our services,” she says.

“I was risking my life for $35,000 a year.

It wasn’t worth it.”

Eventually, Spaulding-Koppel had more work than she could manage on her own.

In 2015, at the advice of her lawyer, she started franchising. Today, she has ten locations and plans to add 15 more this year.

Just like with other franchises, the key to success is sticking to the system. “It’s just like following a recipe. If you can bake a cake, you can succeed at this business,” Spaulding-Koppel says. We know what marketing methods work and how to partner with the right people.

Then there’s the “ick factor.” Can you handle a business that deals with blood, death, drugs, toxins, and mess? It’s not for everyone, so Spaulding-Koppel insists that

in addition to traditional training, potential franchisees participate in a “discovery day.”

The two-week training in Tampa includes hands-on work at the staged “crime scene,” where pigs’ blood is used to recreate clean-up scenarios. Real-world training comes next: Franchisees go out with a live crew and work actual jobs.

Although no store front is required, franchisees need warehouse space and a truck. “This is a turn-key business. We give our franchise partners everything they need for success, and we’re with them every step of the way.”

For more information on Spaulding Decon, visit www.spauldingdecon.com

April 2018 17

WHAT IS SOCIAL SECTOR FRANCHISING?

I

By Jill Abrahamsen

t takes a village to help a village. At least that’s the thinking behind the Social Sector Franchising Initiative, a collaboration between the University of New Hampshire’s (UNH) Center for Social Innovation & Enterprise and the International Franchise Association’s Social Sector Task Force. Here, a group of social entrepreneurs, educators, students, and seasoned franchise professionals join forces for a greater good. In a nutshell, commercial franchise professionals are contributing their experience, resources, and time to help communities in need. Take the Jibu franchise ( www.jibuco.com ), for example. Founded by Galen and Randy Welch in 2012, Jibu uses a franchise model to bring safe drinking water to millions of families in Africa. The company found a way to purify, bottle, and sell water at a price that is affordable for the urban poor—significantly less than bottled water—yet still profitable for franchisees.

Jibu franchisees make money aiding communities and generating hundreds of new jobs. In 2016, the company was accepted into UNH’s Social Sector Franchising Accelerator program, which helps companies refine their systems with help on franchisee selection, motivation and engagement, as well as teaching the skills needed to build a strong sales culture in a developing country. It also exposes university students to the world of franchising through participation as student researchers and assistants.

Working in conjunction with the International Franchise Association (IFA), UNH paired Jibu with Peter Holt, CEO of Joint Chiropractic, a member of the IFA’s

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Beth Meadows, founder of Mercado Fresco with local children in Nicaragua (far left). Mercado Fresco makes quality food accessible to low-income communities in Nicaragua (left). Jibu brings safe drinking water to millions of families in Africa (below). University of New Hampshire student Ilona Drew conducting field work in Rwanda (right).

Social Sector Task Force. Drawing on a wealth of franchising experience, Holt was able to advise the company on issues he had worked through before. “Jibu faced many of the same problems that most commercial franchises do. There was a direct application from the industry in resolving Jibu’s issues,” he says.

Ilona Drew, the UNH student assigned to Jibu, worked directly with Holt and kept a monthly log on Jibu’s progress. She also did ground work in Rwanda. “It was a completely different world and such an amazing experience,” she says.

Mercado Fresco is another social sector franchise ( www.supplyhope.org ) in UNH’s Accelerator program. Making quality, affordable food accessible to low-income communities in Nicaragua, Mercado Fresco sells fresh dairy, vegetables, bread, rice, beans, and traditional steamed corncakes known as nacatamales.

Mercado Fresco stores are located in the homes of franchise operators. So franchisees are taught everything from proper food handling, customer service, and money management. Franchisees are given equipment, including food baskets, signs,

and calculators. Though it costs $1,000 to open one store, within eight months, the average franchisee’s monthly earnings exceed that one-time investment.

Mercado Fresco founder Beth Meadows wants to use her 25 years in franchising to help others. “I believe in giving opportunity, not charity. I want to give hard-working, humble, resourceful people a path out of poverty,” she says.

Executive Director of UNH’s Center for Social Innovation & Enterprise, Fiona Wilson, also sees franchising as a model to deliver life-changing products and services, as well as a pathway to small business ownership for low-income people. Every year, UNH holds a “Social Sector Roundtable,” which draws a diverse group of franchise entrepreneurs, commercial franchise experts, impact investors and donors, thought leaders, and scholars. The event helps identify barriers to growth and defines actions that can build the social sector franchising ecosystem across diverse contexts. “Social Sector Franchising is a ‘hand up’ rather than a ‘handout,’ and therefore a sustainable solution to poverty,” Wilson says.

For more information on the Social Sector Franchising Initiative, visit www.unh.edu/social-innovation/ssfi

April 2018 19

And I thought teaching was all about having the summers off.

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CONFESSIONS OF A WANNA-BE TEACHER

T

By Jill Abrahamsen

EACHING HAS ALWAYS SEEMED LIKE IT WOULD BE A GREAT

career, and after I had children of my own, I seriously considered going back to school to get certified. After all, the idea of shaping the minds of tomorrow’s leaders sounds wonderful. I would imagine myself in front of a class, with a group of angelic faces looking back at me, all of them inspired and ready to learn.

After I went to my daughter’s first class party, becoming a teacher seemed less appealing. Grabbing the attention of 18-plus kindergartners is close to impossible. And if you are lucky enough to actually get their attention, keeping it is a whole other story. I left that class party with a twitching eye and a new respect for the profession. A few years later, when I had trouble understanding my daughter’s 6th-grade math homework, I decided I’d stick with publishing.

Fortunately, you don’t have to be a teacher to help educate the minds of the future. Buying into an educational franchise lets you make money, maintain a flexible schedule, and get kids excited about learning. What offers more job satisfaction than that?

In today’s world of standardized testing and extracurricular activities, students often have a hard time staying afloat. In fact, more and more parents are seeking academic support for children outside of school. According to Global Industry Analysts, Inc., U.S. spending on

tutoring has increased tenfold since 2001, and the private tutoring market is projected to surpass $102.8 billion this year.

Educational franchises run the gamut from private tutoring services to afterschool learning centers to daycare and pre-schools. Instruction is offered in reading, math, SAT prep, you name it.

Adult education is another fantastic option. There are franchises available in many areas from driving schools to foreign language and a whole new crop geared to business training, like software development, sales techniques and business coaching.

Given the emphasis on standardized tests, a growing dependency on technology, and an increasing number of working parents, the educational franchise market shows no signs of slowing down. Many are home-based, so there’s built-in flexibility. And while you may have to hire teachers, you don’t have to be one, which makes it a win-win for people like me who want to make a difference, but would rather leave teaching to the pros.

April 2018 21

COVER STORY

CLASS ACTS Learning happens long after the school bell rings.

T

By Jill Abrahamsen

he school day no longer ends when the last bell rings. In fact, for many it’s just beginning. Parents are signing up kids for after-class learning, be it for enrichment, extra help, or to keep up in today’s competitive academic environment. From daycare centers to after-school enrichment programs, tutoring and college prep, the list of educational brands is growing, right along with the customer base.

So if you’re looking into an educational franchise, you’ll be happy to learn the market is booming. With so many business models, you have lots to choose from: Some are home-based small businesses that come with a ton of flexibility, while others are iconic brands with brick-andmortar locations. While the set-ups may differ, all educational franchises seem to have one thing in common: They all offer a helpful service— and they are all in demand.

Here, meet entrepreneurial leaders who raise the bar on educational brands. From the confidence-builders at Snapology® to college-prep experts at Class 101®, these creative entrepreneurs have launched foolproof systems, so franchisees can step into rewarding—and lucrative— business ownership. Could you be next?

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LAURA COE

SNAPOLOGY®

UBER SMART IN MATHEMATICS AND BUSINESS, LAURA COE WAS searching for a flexible and rewarding business opportunity. It was 2008 and the healthcare actuary wanted something that would give her more time with her family. Coincidentally, at the same time, she was also on a quest to find fun and challenging activities for her boys, then energetic 5- and 6-year-olds.

As she studied her options, she realized there was a lot of potential in the educational space. As a mom, she knew she wasn’t the only parent looking for enriching experiences for her children. As an actuary, she saw huge upside potential. Her worlds converged, and partnering with her sister, Lisa, she started the first Snapology® in 2010. There are now more than 50 locations throughout the U.S., in addition to one in Kazakhstan, one in Canada and a Master Franchise in China.

Snapology® is all about learning through play. “Kids don’t realize they’re here to learn,” Coe says. The goal is to teach STEAM (science, technology, engineering, art, and mathematics) in a hands-on, interactive way. “We use Lego®, K’Nex®, slime, drones, whatever it takes to get the kids interested. When children are actively engaged in hands-on, interactive learning activities, their creativity flourishes, and they show a greater interest in school.”

This low-cost, home-based, mobile business teaches robotics and STEAM principles through classes, camps, and parties. After six months, franchisees can add a brick-and-mortar Discovery Center. “We have more than 60 different program topics and themes, and we’re always updating our curriculum,” Coe says.

Coe is looking for franchisees who are owner-operators and have passion for kids and education. You do not need an education background. “Most of our franchisees have school-age children and business savvy. If you love what you do, you will be successful.”

For more information, visit www.snapology.com

April 2018 23

COVER STORY

TOM PABIN

CLASS 101®

WORKING AS A YOUTH MINISTER IN HIS EARLY 20s, TOM PABIN WAS LAYING the groundwork for a national college-planning franchise without even realizing it. Back then, a girl in his youth group asked him for advice on college planning. He began meeting with her on a regular basis, helping her narrow her choices. “She was so happy with my advice, she started sending all her friends to me. That’s when I realized it was my calling to help kids with college planning.”

Soon enough, he had a business, and in August 1997, Class 101® was born. “I ran the first location for a long time and started growing slowly,” says Pabin. “It took years to get all our systems in place and perfect the brand. We didn’t franchise until 2013.” Fast-forward to 2018, and there are 31 existing locations, 20-plus more opening this year, and 100 projected by 2020.

“Class 101® helps high school students get into better colleges and qualify for higher amounts of scholarships and financial aid. We address a common problem: The college-application process is complicated, competitive, and stressful. Often, students don’t get enough, or any, financial aid and end up at the wrong school,” Pabin says.

Class 101® offers a unique program to address this issue: Starting in 10th grade, students work individually with college planners and meet once a month for hour-long sessions throughout the year.

The sessions prepare the student to take ACT and SAT tests, improve GPA, and work on building a large list of schools that are potential fits. “We also help students prepare high-performance resumes for colleges, write powerful essays, complete applications ahead of schedule, and navigate the scholarship and financial aid processes, all for one price,” Pabin adds.

Class 101® is looking for owner/operators who love teens and enjoy helping kids. “We want franchisees who will be completely engaged in the business,” Pabin says. “Our culture is fun. We want to make a difference and empower kids by challenging them to be the best versions of themselves.

This is a heck of a business. It’s my life’s work.” For more information, visit http://class101.com

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Eileen Huntington at the start of her career.

EILEEN HUNTINGTON

HUNTINGTON LEARNING

EILEEN HUNTINGTON’S FAMILY THOUGHT SHE WAS CRAZY WHEN SHE GAVE up her safe, tenure-track career as a teacher to start a tutoring business. “I saw how kids struggled with basic writing, reading, and math skills, and I knew I could make a difference,” she says.

In 1977, using a small, rented, professional space, Eileen and her husband Ray, opened the Huntington Learning Center, the first-ever tutoring center. The idea was individualized, supplemental instruction for K-12 students to help close the skill gaps. Eileen had the education background, and Ray had the business acumen.

Eileen’s instinct was right, and the business grew rapidly. By 1985, they had 18 units in the New York metropolitan area and started franchising. Today there are more than 300 locations nationwide.

“We work with students from kindergarten through high school on basic skills, high-level math and science, and prep for standardized tests including the SAT and ACT. We help children, and we get results. That’s the name of the game,” Eileen says.

The company’s mission is to give every student the best education possible. The rewards are endless. “We have created an industry that changes lives every day,” says Eileen, “We have created multimillionaire franchisees, who are leaders in their communities. We helped improve the lives of hundreds of thousands of students and families.”

The success of every franchisee is important at Huntington. “In order for us to be successful, our franchisees need to be successful,” Eileen says. “We offer extensive training and ongoing support.

We have a seasoned management team in place.”

As for Eileen, she has her own secret to long-lasting success. “Grit, determination, and the ability to move forward after making mistakes.” Now, that’s a lesson everyone needs to learn. For more information, visit https://huntingtonhelps.com

April 2018 25

COVER STORY

KIM HANSON

LEARNING Rx®

HOW COULD A SMART PERSON HAVE TROUBLE READING? THAT’S THE QUESTION that drove Kim Hansen’s father, Dr. Ken Gibson, to start Learning Rx® more than 35 years ago.

“In the beginning we licensed our programs in hospitals and to doctors. Quickly, we realized that we could—and should—reach and help more families with loved ones who struggled to learn. We moved into a franchise model in order to have centers use our program and in turn help people of all ages, primarily students, overcome their learning struggles,” Hansen says.

Learning Rx® helps people with challenges like ADHD, Dyslexia, learning disabilities, and traumatic brain injuries. Now CEO, Hansen attributes the company’s success to results. “Most people don’t know that there are two parts to smart: First, there is what you know, and then there is how you process information. We don’t re-teach what you should have learned the first time.

Our program gets to the root of why a person might be struggling to learn. We train the key cognitive skills such as attention, speed, and memory,” she says. “We have thousands of case studies that show student improvement. We feel pride every time we add a new success story to our long history of helping the struggling learner.”

As with many educational franchises, successful franchisees are people who want to work for themselves and have an impact on their communities. But unlike other brands, many effective Learning Rx® franchisees started out as clients. Hansen says, “Some were so impressed with the results they saw in a loved one, they felt compelled to open a center and help others.”

For more information, visit www.learningrx.com

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GABRIELA BROWN

I KNOW SCIENCE®

IT’S A GREAT TIME TO BE A KID. ESPECIALLY WHEN INNOVATORS LIKE GABRIELA Brown enter the scene. Founder of I Know Science® STEM Center & Toy Store, Brown created a business model that combines STEM education with retail and entertainment. Customers clearly see the value of investing in their kids through quality programs and purchasing the most cutting-edge STEM toys which are all, conveniently, available in one place. Hence, the I Know Science® STEM Center & Toy Stores are quickly becoming parents’ go-to for toys, birthday parties, camps and after school programs. “We’ve created a space that visibly unleashes the imagination and individuality of kids. Our shelves are filled with the latest STEM toys, yet, you’ll never see any pink or blue labels. Kids here are encouraged to be inventive, open-minded, and explore science through purposeful programs and toys,” says Brown.

By creating a business model with multiple revenue streams, franchisees enjoy managing their own successful business while seeing a strong ROI. Franchise owners don’t need a specific professional background, but interpersonal and managerial skills are a plus. Exclusive territories, use of the I Know Science® and proven copyright curriculum, along with the full support from the IKS management team are just a few of the benefits the community of franchisees experience. “Ownership provides an opportunity to manage a rewarding and profitable business while bringing progress to communities.”

For more information, visit www.iknowscience.com

April 2018 27

Founders Ron and Ariel Shlien in the early days of Mad Science®

ARIEL AND RON SHLIEN MAD SCIENCE®

WHEN ARIEL SHLIEN WAS A BOY, ALL HE WANTED WAS A LASER. HE SAVED UP his paper route earnings and purchased a helium-neon laser at the age of 12. He loved to show off the laser, and with the help of his brother, Ron, started offering laser light shows to local DJs. A teacher of a science and technology course at a local Montreal YMCA invited the brothers to create a show for his course. It was an instant success, and they were hired to run a regular weekend science enrichment program. This was the beginning of Mad Science.® Ariel went off to college and as part of an assignment, he had to present a case study of a business. He used his own science program as the case, and his teacher loved the idea. She suggested he start franchising. Fast forward to today, the Mad Science® Group Inc. has more than 160 locations operating in over 20 countries, across 5 continents.

Mad Science® delivers hands-on science experiences that are entertaining and educational.

Their mission is to spark the imagination and curiosity of children with programs that instill an understanding of what science is, and how it affects their world.

Franchisees can choose from two different business models, and get a turn-key business with programs that are scripted. Franchisees don’t have to be teachers, but need to hire instructors that are engaging and can manage children,” says Shafik Mina, President at Mad Science® Group. “Our internal R&D department is constantly updating our curriculum.”

There are multiple revenue streams, including summer camps, after-school programs, in-class workshops, birthday parties, special events and preschool programs. The perfect business partners for Mad Science® are “people with strong business skills who have an affinity for children,” adds Mina. “We’ve been around for 30 years and continue to grow. We have very little turnover and our franchisees typically hand down the businesses to their families. We are very, very proud of that,” says Mina. For more information, visit http://www.madscience.org

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JOE GIAMMONA

911 DRIVING SCHOOL

IF YOU’RE A PARENT, YOU PROBABLY KNOW THAT KIDS WILL ALWAYS listen to other adults before they listen to you. And when it comes to teens and driving safety, you want your kids to listen—very carefully. That is the premise behind 911 Driving School.® Every instructor at 911 Driving School® is a police officer, firefighter or EMT. 911 Driving School® was founded by a police officer and designed to be staffed by public safety personnel.

“Hearing a horror story of a crash due to a drunken driver or someone carelessly texting has a lot more impact with a teenager if it’s told by a cop than by their parents,” says Joe Giammona, President of 911 Driving School.® “Our instructors each have a million stories about reckless driving to tell and it makes a lasting impression on the kids. Our students learn lessons of responsibility they will never forget and have the opportunity to see police, firefighters and EMTs in a positive light as instructors and mentors,” he adds.

The school offers a variety of driver education courses, including new teen driving courses, adult first-time license and refresher courses, teen and adults private coaching sessions, just to name a few. Franchisees are up and running withing 6-8 months.

911 Driving School® is in six states with 70 locations. “Every state has different rules and regulations, so we customize our curriculum accordingly,” Giammona says.

“There are more than 4,000 teen driving deaths each year, and we hardly hear about it on the news. There is a ‘not my kid’ mentality when it comes to how parents look at teen accidents. We need to change the way we view driver’s education. It’s my mission to influence that change,” Giammona says.

For more information, visit www.911drivingschool.com

April 2018 29

EARNING & Learning

EDUCATIONAL FRANCHISES 30

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Educational franchises

offer something for everyone.

The only question is:

L

Which one is right for you?

by Lisa Welko, Certified Franchise Executive

ike a solid school curriculum, the educational franchise category covers a lot of ground. You’ll find home-based private tutoring or center-based group instruction on essential subjects like math, science, and reading. You’ll also find private classes to help kids learn a language or gear up for standardized tests. There are college prep centers that can help teens write eye-catching essays and music schools that help get kids one step closer to Juilliard. These days, there seems to be an educational franchise for every student and every business owner.

There’s an audience for educational franchising, too—a growing customer base that promises to get even bigger. With more and more parents storming the work force, a new commitment to standardized testing, and new technology entering our schools every day, parents need help getting—and keeping—kids up to speed in a

highly competitive world.

For potential franchisees, owning an educational franchise comes with special perks. Not only do you get flexibility and a steady income, but you get the satisfaction that comes with making a positive impact on kids and on your community.

Private tutoring is one of the more popular educational franchises and according to market research firm Global Industry Analysts, Inc., (GIA) the global private tutoring market will surpass $102.8 billion this year.

Private tutoring focuses on STEM, STEAM, and STREAM education. STEM includes

April 2018 31

EARNING & Learning

science, technology, engineering, and mathematics. STEAM adds hands-on activities including art, and STREAM adds reading to mix. As many school districts are forced to cut the arts curriculum due to budget constraints, these franchises continue to grow.

Although the majority of educational franchises are geared toward those under 18, adult-learning franchises are springing up to meet the needs of kids at heart.

Educational franchises are available to teach or train adults in General Education Diploma (GED) programs, as well as occupational training, language, and more.

Adults looking to hone business or financial planning skills can take advantage of educational franchises, too. Some, like the Financial Trading Academy, even teach financial trading—stocks, options, futures, and more.

Given the growing industry and the wide range of options, educational franchises offer something for everyone. The only question is: Which one is right for you?

Listen to Lisa TIPS FOR POTENTIAL EDUCATIONAL FRANCHISEES • How much can you afford to invest overall? This sector has a wide investment range, due to home-based and brick-and- mortar franchise options.

• Do you plan to work full time, or do you prefer to manage a manager? Not all educational franchises encourage semi-passive ownership. If this is important to you, address it early on. Why waste time researching a brand that requires something you aren’t willing to do?

• Research your market. Is education valued in your area? What is the median income? Can parents afford to pay for your service? What sort of competition is there already? If there are 15 STEM franchises but none with an arts focus, you may have just found your opening.

Lisa Welko helps aspiring business owners determine which specific franchise opportunities align with their strengths, goals, and values. For more information, visit www.integrityfranchisegroup.com

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• Proven Business Model • Training & Support • Quality Products • Copyrighted Curriculum • Trademarked, Protected Brand • Diverse Income Streams • Exclusive Territories

STEM Center & Toy Store

(Birthday Parties-Camps-After School Programs-Toys) FRANCHISE OPPORTUNITIES AVAILABLE www.iknowscience.com • Franchise@iknowscience.com

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WE GET THE LINT OUT

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Education Wise Up About

E

Franchises

By Christopher Connor

ducational franchises are one of the few market segments where you truly have the opportunity to feel good about what you do. What’s more rewarding than helping people become better versions of themselves? Years ago, the market consisted only of traditional tutoring businesses like Sylvan, Tutor Doctor, and Huntington, which targeted parents who wanted to increase their children’s odds of getting into college. But since then, educational franchises have come a long way. Today, the options are much broader and address younger children with educational programs that focus on science, technology, engineering, math (STEM), and sometimes the arts (STEAM). These programs aim to teach, but they also help children embrace education early on and think of learning as fun.

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“Always interview the franchisor

and make sure your values align.”

Find a mission that resonates, along with the right model and franchisor, and an educational franchise can be a great business opportunity. Always interview the franchisor and make sure that your values align, and then consider the points we list here. If everything checks out, an education franchise could be the key to an A+ business.

Is there a marketing system in place?

Regardless of how effective or incredible the educational offering might be, a franchisor needs to show how new business is generated. Whether it’s direct mail, digital marketing, or trade shows, marketing efforts should be able to be duplicated in your market. Good franchise marketing systems should have excellent data to draw from, statistics to show how the model has worked in the past, and the potential

cost per meeting (and ultimately client) for when you open your franchise.

Is there a market for your educational brand?

Understand where your products and services fit.

Are there enough customers to make your business work? How much competition is going after the same consumer? In Omaha, Nebraska, LifeChangers Academy offers a daycare franchise, which is paid for by government programs. With great systems and support models, LifeChangers has been able to capitalize on an underserved market, offer great value to the customer, and build an excellent franchise model. Vortex Sports Academy, a young franchise system based out of Austin, Texas, that combines martial arts and dance, has an incredible

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&

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“Any strong educational

program will have a curriculum in place in a somewhat proprietary format.” marketing system to attract students and families.

Whatever model works for you, make sure there is a large enough group willing to pay for services, before you invest.

Is there a curriculum in place?

A franchise system in place for business? Any strong educational franchise will have a curriculum in place that offers value to the customer in a somewhat proprietary format. You need a differentiator from all of the other education businesses on the market, and if you haven’t been in education before, you need a system that will make you effective in operating a business. There are some incredible education platforms on the market such as Curie

Learning, Science Cosmos, Montessori Ivy, and Sommerville Kids Klub, which all offer in-depth curriculums and have been proven to be effective after years of refinement. Find the program that works for you, then commit to a franchise system that allows you to build a business around it.

Christopher Conner has spent the last decade in the franchise industry working with hundreds of systems in management, sales, and development. Conner leads the Franchise Marketing System’s (www. franchisemarketingsystems.com) team in business consulting and franchise development projects. For more information, please contact Christopher Conner at Chris.Conner@FMSFranchise.com

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888-DRYER-04 April 2018 37

in·ter·view

\�in-tər- vyü \ � noun

1. A Q&A session with a franchise expert 2. Lisa Welko on the current state of franchising

Lisa Welko helps aspiring business owners determine which specific franchise opportunities align with their strengths, goals, and values. For more information, visit www.integrityfranchisegroup.com

QA

How do you help potential franchisees decide on an opportunity? Is there a systematic approach?

Q

I try to be extremely systematic, but this isn’t an exact science. In the beginning, I try to get to know my clients and their markets. Emotion always takes over at some point, so getting the facts up front can really help clients explore business opportunities. It’s great to come back to those early discussions, too. It’s amazing how many people end up going with one of the first franchises we researched.

What are the top considerations when looking into a franchise business?

A

QA

There are so many, but the biggest considerations are time and money. Let’s make sure we are looking within your budget—how much can you realistically invest? Let’s also determine how much time you have. How many hours a week can you devote to this venture? If it’s less than five hours a week, then it becomes a different discussion than saying you’re in with both feet, full time.

What trends have you seen in franchising lately?

The buyer is more educated than ever before thanks to the Internet. But “research” and “googling” are not the same thing.

You aren’t going to come across specific details unless you connect with the franchisor or become educated about the franchise industry. Don’t make hasty decisions by solely relying on the Web.

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Q

Where do you see the franchise industry heading in the next decade?

A

Well, right now approximately one in 12 U.S. businesses is a franchise. It’s estimated that in the U.S., there are more than 900,000 franchise businesses across 300 business categories, which provide nearly 18 million jobs and generate more than $2.1 trillion to the economy. This industry is here to stay and grow. We’re seeing franchisors invest in training and marketing. Sure, we all know someone who didn’t succeed in the space, and more often than not, the business is not a “good fit.”

Either the franchisor wasn’t as up front about support, or the incoming franchisee missed important details about what it takes to successfully run the business.

QA

What are some of the hotter business sectors?

The million-dollar question! We are seeing major growth in senior care, education, health and beauty, and healthy food categories, but believe it or not, tried-and-true categories like maid services, dry cleaning, and even certain retail categories seem to be holding their own. Do the research. Work with an expert. Get a market analysis, an industry analysis, and understand the franchise industry and your franchise partner’s expectations. What’s hot in one area may not be in another.

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g n i s i h Franc

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n’t just a is g in is h c Fran ent into a . m t s e v in s big es busines Donic v r e s d o fo Mc ple think of

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FRANCHISE OPPORTUNITIES AVAILABLE

Weekly Conversations with Franchising’s Top Marketing Pros and CEOs Download new episodes each Wednesday at socialgeekradio.com or iTunes.

This April: Jack Monson discusses marketing trends with author Trevor Throness, motivational speaker John Geenen, Kasey Skala of Virgin Mobile, and Mike McDowell of Social Joey!

www.socialgeekradio.com

Where Business and Social Geekery Converge

SOCIAL GEEK RADIO

April 2018 41

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FRANCHISE OPPORTUNITIES AVAILABLE

July 2018 LOW-COST FRANCHISES

FranchiseDictionary THE ABC’S OF FRANCHISING

franchisedictionarymagazine.com

April 2018 43

Ownership THE STYLES OF

What kind of franchise owner will you be?

by Eric Schechterman, Certified Franchise Executive

“O

wner/Operator,” “Semi-Absentee,” and “Absentee” are three of the most commonly used terms in franchising. They refer to the different styles of franchise ownership and describe the owner’s role in the business. Ownership may vary in terms of time commitment, upfront and operating costs, scalability, and flexibility, depending on how involved you want to be. The terms themselves sound pretty self-explanatory, right? Yet, these three terms are all too often used inaccurately by franchise companies, consultants, and prospects—basically everyone in the business.

Before buying into any franchise, it’s important to know what kind of owner you want to be. Are you a “Type A” personality who wants to be hands-on everything? Are you planning to keep your day job and just want an easy investment? If you understand your motives, you have a better chance of reaching your goals.

So, how do ownership styles differ? On pages 46-47, we cover what every prospective franchisee needs to know.

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Before you

Jump In

to a franchise purchase

look for us

THE RESOURCE FOR FRANCHISEES

FranchiseDictionary THE ABC’S OF FRANCHISING

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April 2018 45

Ownership THE STYLES OF

Owner/ Operator

What it is: If you’re the kind of business owner who likes being front and center in the day-to-day grind, then this type of ownership is for you.

Owner/operators are responsible for daily operations. In a brick-and-mortar business, these owners typically work onsite most or all days that the business is open. In a service-based business, these owners are out in the field doing business development or servicing clients. This type of ownership is often referred to as, “buying yourself a job.”

Who it’s for: Anyone who has recently been forced into a career transition from a recent layoff or job change.

Upside: It’s a full-time job, which means you have lots of control over the business’s success.

Downside: Lots of hours, little flexibility, lots of responsibility.

Semi-Absentee What it is: If you’re an exceptional manager, you may have what it takes to be a semi-absentee owner—and there are many perks with this style of ownership. With semi-absentee owners, the operational responsibility falls somewhere between absentee (hands-off) and owner/operator (hands-on).

Many semi-absentee franchisees are people who want to keep their day jobs and rely on the help of managers to get their first stores off the ground. Hence, this style is often referred to as “manager run.” You hire a managing staff for day-to-day operations and you oversee them. Your primary focus is leading the overall business strategy. Your time commitment is low, meaning you can continue your regular 9-to-5 gig,

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Semi-Absentee while you enjoy the security that comes with a steady income from the franchise. This type of ownership-style is a good fit for those who are good people managers.

Another bonus? You don’t require industry knowledge, because the managers you hire already have it.

Who it’s for: Exceptional managers, who can keep up with the business without a full-time presence.

Upside: You lead the business strategy and hire managers to deal with daily responsibilities. Lots of flexibility, low time commitment, steady income.

Downside: Could mean less income because you have to pay managers to take care of the business.

Absentee What it is: If you’re a hands-off manager looking for an investment opportunity, absentee ownership may be right for you.

Absentee ownership is passive ownership. An absentee franchisee owns the business, but he hires the positions required to operate it, including day-today management. This person often has little to no physical presence at the business location and owns the business purely as an investment. If you’re in the market for a sound investment, this business model is best suited for you. The time commitment is minimal and you have minor involvement in the daily operations.

Who it’s for: Someone looking for an investment opportunity, more than a job.

Upside: You collect the big paychecks, while everyone else does all the work.

Downside: Most franchise brands are not structured to operate this way, so if this is your preferred path of ownership, your industry options will be limited.

As part of FranNet of Boston, Eric Schechterman works closely with clients to understand their goals, values, lifestyles, and interests. He coaches them through the franchising process and helps determine if franchising is a good fit. For more information, contact Eric at eschechterman@frannet.com

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From Corporate America to Franchising:

5

M

Things You Need to Know

By Don Daszkowski Founder of IFPG

ore and more, franchising is becoming a career path for leaders who want to leave the corporate grind and take control of their lives. C-suite executives, managers, and educated professionals often want to step off the corporate ladder for the promise of franchising. Many have polished their leadership skills in long-term corporate careers and want to leverage those abilities on entrepreneurial journeys of their own. Franchising’s proven business model only makes that proposition more attractive.

If you’re among the corporate hierarchy—current or former—and looking for an exit ramp from big business, here are five things to consider about a second career in franchising.

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1 Your previous experience will draw others to you.

Your role in the corporate world taught you to perform at the highest levels, strive for continuous improvement, and demand results. You’re accustomed to leading the way. Of course, your expertise can be a huge competitive advantage when you apply it to a franchising system. It will also draw others to you—from front-line employees to the executive ranks of your chosen franchise. The great thing about mentoring others in a franchise system is that it’s hands-on, immediate, and often much more personal than what you experienced in Corporate America.

2 Be prepared to use your communication skills.

Former corporate executives and managers thrive on mental stimulation and asserting their opinions. Embrace the fact that you’ll probably engage in hearty, ongoing, and occasionally, challenging communications with your franchisor and employees. It’s a good thing. You are already trained to ask the hard questions, and you instinctively see inefficiencies.

You’ll need to operate within the boundaries of your chosen franchise system, but you will also be compelled to tap into your creativity and desire to innovate to improve your franchise. Expect an exciting and evolving dynamic between the foundational structure of the franchise and your drive to grow.

3 You will champion your

franchise like a super fan.

Sitting back and expecting business to come to you wasn’t part of your corporate game plan and it won’t be part of your plan as you transition to franchising. You’ll be out there stumping and singing the praises of your franchise’s services, and be quick to reward others who do the same.

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Things You Need to Know

4 Create a busy—

but flexible—schedule.

It wasn’t out of the norm for you to work 60-hour weeks in the corporate world. You may have been frustrated by long hours away from your family or lack of time to pursue other hobbies.

The good news is that franchising can give you the opportunity to design your schedule and allow you to find time for you.

The corporate world may not have allowed you to show up at your child’s championship soccer game or train for a 5K in your hometown, but now there’s time for these things because you’re in charge of your time.

Of course, this doesn’t mean you won’t have long hours of challenging work. You most definitely will. But being in charge of your own schedule means you call the shots.

5 Embrace technology in a big way.

You may or may not have been required to work directly with cutting-edge technology and software in your corporate job. As a franchise owner, you will have to be a perpetual learner when it comes to technology. You’ll probably be required to learn numerous technology systems and customized software programs. As soon as you learn one, you may be required to learn another. Some franchisees are more digitally dependent than others, but virtually all successful franchises employ innovative technology to stay ahead of the game.

Don Daszkowski is the founder of the International Franchise Professionals Group (IFPG).

IFPG is a membership-based organization that consists of franchise consultants/brokers, franchisors, and other franchise professionals, who help potential buyers with the process of buying a franchise. For more information, visit www.ifpg.org or email don@ifpg.org 50

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FranchiseDictionary FranchiseDictionary FranchiseDictionary FranchiseDictionary FranchiseDictionary THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

THE ABC’S OF FRANCHISING

FranchiseDictionary THE ABC’S OF FRANCHISING

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spot·light

\�spät-�līt \ noun

1. Trending franchise businesses you’ll want to hear about 2. A great place to show off your franchise

Snapology® WE GET THE LINT OUT

Brain Balance® Since 2006, Brain Balance® Achievement Centers have helped more than 25,000 children between the ages of 4 and 17 reach their academic, social and behavioral potential through a drug-free program. What sets Brain Balance® apart is an integrated and personalized program that brings sensory-motor exercises, cognitive work and nutritional guidance all under one roof. For more information, visit www.brainbalance.com

Looking for a homebased franchise with a low investment and high return? Snapology® provides the tools to operate and manage a thriving business. Based on collaborative principles, Snapology® has a flexible model that allows business to grow while incorporating your goals. Snapology® is a partner for STEAM programs, offering fun, hands-on learning classes in schools, community centers, and homes.

For more information, visit www.snapology.com.

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Dryer Vent Squad®

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®

Dryer Vent Squad provides a valuable, inexpensive service to homeowners that saves time, money and could potentially save homes and lives. Since approximately eighty percent of all U.S. households have a clothes dryer, there is a huge base of potential customers. Dryer vents need to be cleaned and maintained on a regular basis. Dryer Vent Squad takes away the worry and lets families reclaim time and money. For more information, visit www.dryerventsquad.com

I Know Science® The Patch Boys®

Abrakadoodle® Innovation and imagination are rated as top skills needed by students to compete in a global economy, and creativity is one of the most important skills needed for success in school and the workplace. Abrakadoodle® is all about creativity for kids. Abrakadoodle® brings art to kids in schools and communities. The program provides well-trained teachers, who help inspire kids to immerse in learning and creating art—sometimes getting messy but always having a blast.

This low-cost, mobile, home-based business offers multiple revenue streams, including classes, camps, events, parties, and adult programs. For more information, visit www.abrakadoodle.com

®

Want to run a homebased business with low overhead and high profit margins? Check out The Patch Boys®.

America’s most trusted drywall repair company, The Patch Boys® takes care of damaged drywall caused by clumsy accidents or water damage.

These jobs are usually too small for contractors, and most homeowners don’t have the time or skill to take care of drywall repair themselves.

When you join The Patch Boys® family, you become a part of an entrepreneurial community that works together to advance the brand. For more information, call 844-99-PATCH, or visit www.thepatchboys.com

Exploring Today…

Innovating Tomorrow!

I Know Science® STEM Center & Toy Store is indispensable for families looking for top-notch experiences, offering year-round, quality STEM programs, cutting-edge toys and entertainment.

From birthday parties to camps, after school programs to purchasing kids’ favorite toys, customers love a business they trust.

The IKS business model is innovative and leading-edge, unique in its delivery, and profitable.

As an IKS franchisee, you are connected to a network of resources including ongoing training, marketing support, toy inventory, proven curriculum, exclusive territories and more. For more information, visit www.iknowscience.com

®

®

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last word

\ last \ \ wərd \ noun

1. Words of wisdom for any new business 2. How Lightbridge Academy® sustained lasting success

Guy Falzarano

Shedding Light on Good Business CEO Guy Falzarano shares his “secret sauce” 1. Create a foundation of values: “Our ‘Circle of Care’ puts equal importance on the parents, staff, owners, and community in creating a nurturing, safe, and fun environment for the children,” says Guy Falzarano, founder and CEO of Lightbridge Academy®.

2. Go the extra mile: Lightbridge Academy® prides itself on being more than just daycare. “We offer an educational child-care center that’s professional yet nurturing: A home-away-from-home environment, where children and parents will feel comfortable,” says Falzarano.

3. Use technology wisely: “We are in the trust business,” says Falzarano. “We use a fingerprinted, coded entry system, internal video monitoring, and silent alarm systems.

Parents—and grandparents—can watch the children go about their days from work or any location that has Internet access.”

4. Focus on the customer: It can be stressful getting off to work when you have small children. “We try to make things easy for parents. When it’s raining out, we make sure there is someone holding the door with an umbrella for moms lugging carseats,” says Falzarano.

5. Master the basics: “When surveyed, the one thing parents look for in childcare is a clean, nurturing environment. Our locations are spic and span. You would never find an overflowing garbage can or a mess on the floor at any of our centers,” Falzarano adds.

For more information, visit https://lightbridgeacademy.com 54

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THE

THANK YOU

TOUR

2018:

DEDICATED TO OUR VETS

® thepatchboys.com/thankyoutour