buzz·word
\ 'bəz-'wərd \ noun
1. A compilation of franchising trends 2. What franchise experts are talking about
From Teacher to CEO An entrepreneurial journey from the classroom to the boardroom Heath Falzarano never imagined he’d be a CEO back when he was employed as a teacher and coach. But Falzarano knew he wanted to try something different and earn more than his teaching salary. Intrigued by a lead-generation company’s ad that advertised unlimited earning potential, he started down a path into the business world. “As a teacher, the unlimited earning part sounded really, really good to me,” Falzarano jokes. The lead-generation company exposed him to many investment opportunities, and Falzarano considered several. When he first came across Naturals2Go vending, he dismissed it as an option. “I didn’t know much about the business and wasn’t really interested.” But the more he heard, the more he liked. Naturals2Go offers investors variable start-up costs and flexible schedules. “What excited me was that there was no franchise fee, but there still was a ton of support, and I loved that the business provides healthy snacks to kids,” Falzarano says. “I was really impressed with the management team. They seemed to be vetting me more than I was vetting them. To me, that spoke volumes. I was sold.” So in 2016, Falzarano and a partner invested in 20 machines, a decision that ultimately
Fazarano and his family enjoy the healthy options Naturals2Go offers.
thrilled him. Falzarano’s passion for the brand was obvious to everyone, and upper management took note of his enthusiasm. The rest, as they say, is history. In 2018, Falzarano was asked to run the company. “Being in the trenches as an owner/ operator puts me in a great position to build the brand and give our investors the support they need. The culture at Naturals2Go is all about helping our investors. From location services to training, we are there for them.” Learn more at www.naturals2go.com. —Jill Abrahamsen
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