buzz•word Two Ways About It There’s more than one way to acquire an Allegra Marketing Print Mail franchise. You can invest in an already operating Allegra site or convert an existing printing business. The company’s motto is: “Hit the ground running with a business, not a start-up.” Here, two franchisees share their different experiences. For more information, visit www.allegrafranchise.com.
Nate Snelson, Owner Allegra, Rockville, Maryland How I did it: I purchased an Allegra Center in Rockville, MD. My experience: The Rockville Center location had been in business 25 years. I walked right into a great base of clients and a solid team of very experienced employees. With my marketing background, I’m outward-facing—engaging with clients and prospective customers to introduce new solutions, new products, and new services. This was a great way to get into a business and hit the ground running—because it was not a start-up! The best part: We have the physical assets here in Rockville to offer small to mid-size clients the marketing, print, and promotional items, and then we can tap into the unique Allegra Marketing Resource Center for web and design services. We help smaller businesses compete on a more reasonable scale, and I don’t have to hire expensive personnel. The industry is a great complement to my experience as a marketing professional. Working with clients as a business solutions provider has been rewarding for me.
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Curtis Hoessly, Owner Allegra/Image360 Virginia Beach, VA How I did it: I converted an independent printing business into an Allegra Marketing Print Mail franchise. My experience: The Allegra MatchMaker® Program allowed me to buy and convert an independent printer without having to face the challenge of opening a new location from scratch. This is a great program for an entrepreneur with a keen business mind. It's wonderful to own an established business and take it to new heights with the backing of a proven franchise network. The best part: I have enjoyed this highvolume business with diversified clients and services from day one! I came from the wholesale food industry, where I traveled and worked nights and weekends. In this industry, I like that my customers don’t want to see me on weekends or holidays. Franchisor support has been a huge part of our success, helping us grow substantially over the past 10 years.
