fran·chi·see \ fran-chī-zē, -chə-\noun
1. An outstanding franchise owner 2. When family is at the core of the business
JOEL AND JESSICA WINTERS Kitchen Tune-Up Castle Rock, CO
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by Jill Abrahamsen
oel Winters knew he made the right choice in becoming a Kitchen Tune-Up® franchisee early on. He couldn’t believe the warm welcome from the Home Office team that he and his wife Jessica received when arriving for training. “It really spoke volumes about the company and the culture. This is a family-run business, not a cold, corporate machine,” he says. Before deciding to invest in Kitchen Tune-Up in 2018, Joel and Jessica did their due diligence and explored options in different business sectors. “Nothing really excited us. But when we looked at Kitchen Tune-Up, Jessica loved it right away. I wasn’t so hot on
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the concept initially, but then I examined the details,” Joel says. “The more I looked, the more I liked. I love the fact that it’s a turnkey business, it provides a niche service, and the brand has a great reputation.” A FAMILY AFFAIR Dave Haglund launched Kitchen TuneUp in 1986. His daughter Heidi Morrissey joined the company in 2003 and took the top spot as President when her father retired. Haglund developed the original concept, a “Tune-Up” that’s an inexpensive way for customers to get a new look in their kitchens (and bathrooms) without the
