SPECIAL SECTION: MOBILE ON THE COVER
It's All About Service A focus on the customer is the secret to this mobile brand's success.
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by Jill Abrahamsen
on Powers knows a thing or two about the fitness industry. He spent more than 30 years managing health clubs and exercise equipment stores, and he holds a master’s degree in exercise physiology. Powers’ biggest takeaway from his work experience is that the customer is king. “Fitness is all about helping people achieve their goals, so when a piece of equipment
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is out of service, it needs prompt attention.” He was always amazed and appalled at the poor service he received when equipment needed repair. Technicians either didn’t return calls, showed up late, or left the job without any explanation of the work that had been performed. Knowing the industry and having a desire to work for himself, Powers experienced
