SPECIAL SECTION: MOBILE
Dynamic Duo
This unlikely team is reinventing the billboard
C
by Jill Abrahamsen
alvin McNeely and Zach Yelle were born generations apart but they work together famously. In fact, McNeely instantly thought of Yelle when he was looking for a partner in his new franchise business, Runningboards Marketing. The men’s skill sets complement each other perfectly. McNeely, a retired government contractor and entrepreneur, has more than 40 years’ experience launching and running businesses. Yelle is a whiz at technology and has a background in marketing, social media, video60
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graphy, and graphic design. When McNeely proposed the idea and partnership, Yelle says he was all-in immediately. “It was a no-brainer for me. It’s such a great concept.” As their first move, the pair looked for reasons not to launch the mobile business. And they couldn’t find one. So they dove right in and now are offering investors the opportunity to get in on the ground floor. The business model is essentially a hightech digital billboard on wheels, but with extraordinary advantages. “We can hit our
