FDM-June2019

Page 62

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ROLLING

Mobile businesses are changing franchising

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by Jessica Melendez Certified Franchise Consultant franchises offer conveniences we never thought imaginable. Now you can get just about anything from a business on wheels. The mobile franchise has become an industry game changer by offering a low-cost start-up, quick ramp-up, minimum-overhead business model. From food trucks, to personal training services, to home services, and gaming, mobile franchises rule the road.

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emember these lines from the song Proud Mary? “Left a good job in the city… Big wheel keep on turnin.’” That’s exactly what many corporate refugees and aspiring entrepreneurs do. They leave their jobs to start businesses. And now, many opt for mobile franchises. So what’s the appeal? Our society is busier than ever, so products and services that are convenient, easy, and accessible are in demand. Mobile

Mobile franchises have a huge marketing advantage because their vehicles are wrapped with branding. Home service franchises like Dryer Vent Squad (above) often pick up business simply by being parked at a job location.

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