FDM-March2019

Page 38

COVER STORY

Well & Good A little indulgence could be just what the doctor ordered by The Franchise Dictionary Magazine Team

T

reating yourself is no longer regarded as selfish. Rather, it’s applauded. With technology everywhere, life has become ultra-fastpaced and stressful. The result? We are starting to treat ourselves more with the goal of wellness—living healthier lives and feeling good physically and spiritually. Wellness has become a priority and also has become big business. The quest for wellness has been addressed by franchisors in many different areas, from what we put into our bodies, to how we groom ourselves, and how we relax or recover from injuries. It covers a big area with more diverse and innovative concepts than you probably imagine. On the following pages, we look at several franchise brands that help us achieve wellness in one way or another. They may have different business models and offer different services, but they all have one thing in common: They cash in on a growing trend. Read on if the idea of making people feel good while growing a business sounds appealing. A perfect opportunity may be waiting for you.

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