COVER STORY
Icebox Cryotherapy
Icebox Cryotherapy founder and COO, Alia Alston.
CRYOTHERAPY IS A MODERN, SUPER-COLD TAKE ON THE TRADITIONAL ice bath. It involves exposing the body to ultra-low temperatures ranging from minus-200 degrees Fahrenheit to minus-256 degrees F. for three minutes, explains Alia Alston, founder and COO of Icebox Cryotherapy® Studios. Alston first delved into cryotherapy strictly for herself, to help with her recovery from injuries suffered in a car accident. She felt so terrific after her first session that she wanted to share the benefits with others and opened up the first Cryotherapy retail studio in the U.S. “The process of whole-body cryotherapy reduces inflammation, improves circulation, decreases pain, and promotes better overall health,” Alston says. Icebox Cryotherapy is an innovative concept within the fast-growing health and wellness industry. “We’ve made a simple concept of providing top-of-the-line services in a fun, progressive environment,” she says. “Inside our modern studios, something amazing is happening. With our lively atmosphere, highly-trained staff, and the best equipment in the industry, we push past the norms of a typical wellness studio and deliver the customercentric best three minutes of your day. It’s a cool experience in every way.” So why do people drop in to chill out? Clients want to improve athletic performance, manage pain, reduce muscle and joint soreness, and enhance overall health and beauty. “Icebox can give you the best, most-innovative cold-therapy experience,” Alston promises. For more information, visit www.iceboxtherapy.com/franchise/
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