Franchise Dictionary Magazine—September 2018

Page 39

THE WAFFLE EXPERIENCE Jeffery Belaski and Mike Donoho WHILE SERVING IN THE MARINES TOGETHER, JEFFERY BELASKI and Michael Donoho would talk about opening a restaurant together one day. They wanted to serve food made from the freshest ingredients in a fun and innovative way. Donoho, a world-class chef, grew up helping his parents work in their expansive family garden. An avid fisherman and hunter, he had an appreciation for fresh food. Belaski had the drive, business acumen, and creative mind to make things happen. Reunited outside of the barracks, the duo took a leap of faith and launched The Waffle Experience (TWE) in 2014. Made from locally sourced natural and organic ingredients, the flavor-infused waffles offer the perfect storm of innovation and fresh. It didn’t take long before the restaurant was named a “must-try” on continued on page 40

September 2018 39


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Food franchising now

11min
pages 38-53

Last Word

1min
page 74

Interview

3min
pages 68-69

Breaking Down the FDD

3min
pages 66-67

Creating a Buzz

3min
pages 64-65

How to Succeed in Franchising Financially

2min
pages 62-63

Partnering Up

2min
pages 60-61

The Secret to Food Franchise Success

2min
pages 58-59

Food: The Heart and Soul of Franchising

3min
pages 56-57

Chew on This

2min
pages 54-55

Cocoa Grinder

1min
page 52

Smoke's Poutinerie

1min
page 50

Mahana Poké

1min
page 48

The Toasted Yolk Cafe

1min
page 46

Clean Juice

2min
pages 44-45

The Waffle Experience

2min
pages 39-41

Mamoun's Falafel

2min
pages 42-43

Find Career Bliss

1min
pages 34-35

Entrepreneur

2min
pages 32-33

Franchising 101

2min
pages 30-31

Legal advice

2min
pages 28-29

Franchisee of the month

2min
pages 26-27

What are you afraid of?

1min
page 20

5 SEO tips to boost your business

1min
page 20

Stage Coach

1min
page 18

E-turn to sender

1min
page 16

Showtime

1min
page 14

Older, wiser and happier

1min
page 12
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