Franchise Dictionary Magazine—September 2018

Page 42

COVER STORY

MAMOUN’S FALAFEL The Chater Brothers

ICONIC IS THE BEST WORD TO SUM UP MAMOUN’S FALAFEL. WITH A history that dates back to the 1970s, the Middle Eastern restaurant’s first location in Greenwich Village is considered a New York City landmark. Working in a tiny space of just 200 square feet, the original restaurant is still booming today with long lines of customers waiting to get a taste of their famous falafel, shawarma (lamb cooked on a rotisserie), chicken kabobs, and a host of other Middle Eastern fare. How did they get this hardcore following? “With passion and a commitment to excellence,” says Hussam Chater, the youngest of founder Mamoun Chater’s four sons. “My father put his heart and soul into this business. He built Mamoun’s during challenging times,” he says. “Whatever he touched, turned to gold. My father started out as a poor immigrant from Syria and built a legacy.” A family business, the four brothers were involved in the first restaurant from the time they were little kids. “We prepped food, skewered chicken, did whatever was needed, and gradually began working the counter and serving customers—it was part of our upbringing. My mother also helped with the business while raising me and my brothers,” Chater says. “The restaurant grew organically and we are very proud of the fact that the original

42

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Food franchising now

11min
pages 38-53

Last Word

1min
page 74

Interview

3min
pages 68-69

Breaking Down the FDD

3min
pages 66-67

Creating a Buzz

3min
pages 64-65

How to Succeed in Franchising Financially

2min
pages 62-63

Partnering Up

2min
pages 60-61

The Secret to Food Franchise Success

2min
pages 58-59

Food: The Heart and Soul of Franchising

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pages 56-57

Chew on This

2min
pages 54-55

Cocoa Grinder

1min
page 52

Smoke's Poutinerie

1min
page 50

Mahana Poké

1min
page 48

The Toasted Yolk Cafe

1min
page 46

Clean Juice

2min
pages 44-45

The Waffle Experience

2min
pages 39-41

Mamoun's Falafel

2min
pages 42-43

Find Career Bliss

1min
pages 34-35

Entrepreneur

2min
pages 32-33

Franchising 101

2min
pages 30-31

Legal advice

2min
pages 28-29

Franchisee of the month

2min
pages 26-27

What are you afraid of?

1min
page 20

5 SEO tips to boost your business

1min
page 20

Stage Coach

1min
page 18

E-turn to sender

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Showtime

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Older, wiser and happier

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