COVER STORY
THE TOASTED YOLK CAFE Chris Milton and Mathew DeMott
WHO SAYS COCKTAILS AND ENTERTAINMENT HAVE TO BE LIMITED TO THE evening hours? Not Toasted Yolk founders Chris Milton and Mathew DeMott. In fact, serving inventive cocktails along with a decadent breakfast and lunch, Toasted Yolk’s motto is “It’s never too early to get toasted.” “We saw a need in the market for a fun, upbeat restaurant that serves both breakfast and lunch. We didn’t want to be ‘the rooster on the wall’ kind of place,” says Milton. The entrepreneurial duo had experience in the restaurant business and knew what worked and what didn’t. Serving cocktails early in the day was a hit right off the bat, with two to three people deep standing at the bar,” Milton says. “We wanted to make breakfast and lunch more like a social event.” With creative dishes and Texas-sized portions, the first Conroe, Texas, location was an immediate hit when it opened in 2010. “Our menu is fun and inviting. Folks want to hang around and relax here,” Milton adds. Menu items include “The Double Decker,” an omelet stuffed with sausage, bacon, ham, tomatoes, and more; homemade churro donuts; a variety of mimosas; and a full coffee bar. There’s also a full lunch menu of soups, sandwiches, and salads. Catering offers another revenue stream for the business. With six corporate locations booming, the pair started offering franchise opportunities in 2016, and they’re well on the way to changing how the world serves food before 3 p.m. The pair attributes their success to a unique experience and happy employees. “We make everything in-house and source quality ingredients. Our managers enjoy the best hours in the business. We are able to recruit quality employees and retain them,” Milton says. For more information, visit www.thetoastedyolk.com
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