ISSUE 57 — MAY 2021
A better choice! Update
The A better choice! "Shop & Win" campaign officially kicked off at the start of March. Shop & Win is a national competition incentivising Aussies to support their local fruit and veg shop. A better choice! has a vast social media campaign aimed to drive consumers to shop at their local fruit and vegetable store or independent supermarket. Customers nominate their local store and upload a copy of their receipt through QR codes on the provided point of sale, putting them in the draw to win. There will be a new winner each week, and customers can enter as many times as they like but only once per receipt. Those who don't live close by to their favourite fruit and veg shop have the option of nominating their store online — customers can nominate online once a month. Customers go in the draw to win a fantastic range of technology, electronics, and kitchenware.
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This year, Victorian stores have been decked out by our Merchandiser, Camille. Camille has been very busy visiting over 70 of our member stores in Victoria over the last month. The new A better choice! branding looks fabulous and has been well received by store owners; in fact, we have stores calling to ask for more. The Victorian A better choice! Committee is making it our mission to get 100% of our ABC retailers decked out with merchandise in the coming months. If you would like to participate in this promotion and have the free A better choice! point of sale material installed by the merchandiser, then contact the team at abetterchoice@melbournemarket.com.au.
