W H Y F O L L O W T H E M A D E T O O R D E R A P P R O A C H

I initially decided to follow this approach whilst doing my research for the 360 campaign as I found it to be a solution to the gap in the market, and I have since stuck with it as I think it could potentially be a solid approach to being size inclusive and sustainable.

Obviously, second hand fashion is, as we know sustainable due to the mere fact that it makes the industry more circular by bringing clothes back into the cycle. However, with second hand vintage fashion being so popular and in grave demand, consumers within this market are consuming endless amounts of vintage clothes because it’s cheap and there’s a lot of choice. As overconsumption is something that the industry needs to move away from, the second hand market is not helping with this.

I personally think that the second hand market could do with slowing down a bit with the rate that it has been growing at, therefore the made to order approach could be a solution to this. With made to order, a business is able to avoid waste and is able to make the customer feel valued by making it specifically for them, it will give the customer confidence that the item is going to fit and in turn reduces the worry and guilt about it not fitting.

#sourcedforyoursize follows the same approach as made to order but I had to change the name and take it a step forwards as my business works with clothes that already exist, so there is no design involved. The reason why I have focused on the sizing aspect of made to order is because that is where the gap in the market is. This concept #sourcedforyoursize, through following the made to order approach, means that I will only source clothes for the customer based on their size and measurements, meaning that there will be no waste and I am able to make the customer feel valued.