F U R T H E R R E S E A R C H T O U N D E R P I N M Y F M P

Beauty is beyond shape, as art is beyond frame. With my FMP being centred around being size inclusive in the second hand market, from previous research conducted for the 360 campaign, I have found that not only are resale platforms not inclusive, but they are also found to be a breeding ground for encouraging consumers to feel bad about themselves and how they look, and this brings about the topic of body image and eating disorders as it could potentially render triggers for consumers within this market. With my project being focused on the social media campaign, it is my intention to build a community space where consumers within this market can feel included and feel that their body is valued.

As I move through this book, I will be conducting further research to underpin my FMP concept, prior to the final photoshoot. In particular, I intend to take this inclusivity concept further through research into how body image and eating disorders became a hot topic for the fashion industry. With regards to the sustainability aspect, I intend to underpin why it is a part of my concept and how I will use it to connect with my audience. As my FMP is to be centred around my business, I will expand on what my business is about and my business model, who my target audience is and why I am targeting the current generation of consumers for my FMP in a seperate book.

“Anybody that uses body positivity to sell something is using it for their personal gain.” (2022).

Unfortunately, the reality is that fashion brands aren’t creating larger size ranges because they care about being inclusive, it is simply a new avenue for profit and something they do to avoid negative press.

With my FMP, it is not a new avenue for profit, as I am not creating a product, instead I am creating a space through a social media campaign, where consumers can feel accepted.

The phrase body positivity has almost become a trope. Brands will use it and tell women that they should feel beautiful no matter their shape, but the size range they offer will say otherwise. (Siddiqui)

The problem with size inclusivity lies in the fact that brands will talk the talk but won’t walk the walk because they simply don’t care.

Ultimately, in order for the fashion industry to be fully inclusive, as a collective, we need to stop putting labels on individuals based on how they look, plus size individuals feel seperate to smaller sized individuals as they’re given a different label and are excluded from certain activities such as fashion week, as the industry remains stuck in the ideals that thinness is associated as the best look.

PLUS SIZE CONSUMERS SHOULD NOT BE CATEGORIZED INTO A SEPERATE GROUP.