Eugene Souleiman on walking his talk IRELAND’S ONLY SALON STYLIST MAGAZINE
€9.50 | ISSUE 4 | Volume 1
The Derry duo doing it their way
True North
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Contents 25 Old school glamour The boys go back to the barber shop 26 The gamechangers Ronan Stewart and Connor Grant of RoCo are shaking it up 30 Creative genius Eugene Souleiman talks to Fringe 35 In the chair Sugar Cubed’s Kim Delahunty talks texture and trends
36 New York living
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6 Shop talk
8 Christmas crackers Gift sets for Christmas clients
43 Lightbulb moment Noel Higgins is always learning 44 Good news story The power of smart PR
46 Seasonal strategy Ken West’s tips to a profitable Christmas
48 Final cut Mary Hudson shares her wisdom
12 Black tie Recent events and award shows
19 Instagram insider
21 Social media marvel Red Man Media offers expert advice
23 Girl power Braids aren’t going anywhere fast COVER PHOTOGRAPH: JOEL SMEDLEY
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Behind the scenes with Colette Sexton
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New winners, products and trends
The Dublin salon with a Big Apple vibe
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To enquire about stocking Invisibobble in your salon, contact our friendly team at National Beauty Distribution on (021) 421 7482. For more information email – info@nationalbeauty.ie www.nationalbeauty.ie
Editor’s Letter It’s the most wonderful time of the year!
Eugene Souleiman on walking his talk IRELAND’S ONLY SALON STYLIST MAGAZINE
â‚Ź& " i ISSUE 4 i C\YbZR
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True North
EDITOR Tara Corristine
The busy, buzzy days of Christmas are here, but if you find five minutes peace this month, grab a coffee and settle in for a bumper read. The big reads kick off with our cover interview on page 26 where Ronan Stewart, one half of the duo behind RoCo, talks about switching things up in the salon, from gender neutral pricing to developing product lines. We caught up with Eugene Souleiman at the Wella International TrendVision Awards where he professed his admiration for his fashion collaborators. Turn to page 30 to find out where the flesh coloured balloons fit in... It’s the season to upsell and our pick of the best gift sets are on page 8, and on page 46, Ken West gives his 10 tips to successful sales over the festive season. If you are planning next year’s strategy over the Christmas break, pick up some tips from the social media experts, Red Man Media, on page 21, while on page 44, public relations veteran Barbara Stack reveals how quality PR can boost your business. From all of us at Fringe, we wish you a busy Christmas and a chockerblock New Year! See you in 2018!
Kieran Walsh Will McCreevey aRT DIREcTOR
Susan Conley cONTRIBuTORS
Gavin Lacey Barbara Stack Ken West
@FringehQ
@Fringe-Magazine
ps
Check us out on social media for news, reviews and competitions. Got a question, suggestion or would like to see a topic covered? Drop me a line at Tara@FringeHQ.com
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PuBlIShERS
@FringehQ Fringehq.com For advertising queries, please email Tara@fringehq.com or call 021 421 7482
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Get the look
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International session stylist James Pecis and ghd created a polished, understated wave for the Roksanda AW17 show at London Fashion Week. “This isn’t a beach wave,” James said. “It’s more polished and chic. Instead of wrapping hair all the way around the tong, you press it against the barrel to achieve a natural S shape bend.” The parting was off-centre and slightly mussed up for an easy-going, youthful feel. “We created a crooked parting but not like the 1990’s harsh zig-zag look. It should feel like the girls did it themselves.” ghdhair.com
ECO WARRIOR Aveda has received
FEElING zEN A calm ambience and a
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relaxed vibe brings out the creativity in your team - that’s the thinking behind the new Zen collection by Takara Belmont. Choose from champagne or black metalwork, textured natural and earthy upholstery tones, contoured designs with the comfort, quality and reliability that we have come to expect from the brand. Prices start from €810 and there are complementary pieces in the range. takarahairdressing.co.uk
the Sustainability Leadership Award at the Sustainable Beauty Awards, recognising the brand’s environmental ethos at every level of their enterprise, from green formulations, sustainable packaging and ingredients to socially conscious customer-supplier partnerships and clean energy for manufacturing. Barbara De Laere, Global General Manager and SVP of Aveda said, “This award means a lot to all of us at Aveda – it’s an honour to be recognised for our commitment to caring for the world we live in. The Aveda mission has never been more relevant than it is today, and we want to continue to set an example and to push the bar for environmental responsibility.” aveda.co.uk
Shop Talk GRowING bEttER Evolving to respond to modern hair woes, GREat LENGths ExtENsIoNs go beyond just adding length. More and more clients are turning to extensions to combat thinning hair, fill sparse areas, add volume as well as colour and depth without causing damage to the hair with chemicals and dyes. Top Irish models Sarah Morrissey and January Russell feature in the brand’s striking advertising campaign which is sure to gain new fans. greatlengthshair.ie
GIRLs’ GamE
tried and tested Quality colour that cares for the environment has come a long way in recent years and the newest contender is the professional permanent hair colour range from Precious Nature. 100 per cent natural, it is free from ammonia, PPD and Resorcinol. Behind the basin, the texture is creamy and non-drip while in front of the mirror, the colour is vibrant, shiny and rich and easy on my sensitive scalp. Precious Nature Ammonia-Free Permanent Colour Range by Alfaparf Milano. xpertpro.ie
A sweet little stocking stuffer, the invisibobble Christmas Cracker contains a trio pack from the “I Live In Wonderland” collection: Princess of the Hearts,Tea Party Spark and Golden Adventure. Ideal for creating a tousled bun or romantic braids. nationalbeauty.ie
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women are powering ahead in british hairdressing with 88 per cent of the half-million strong industry made up of female stylists and managers, and 79 per cent of salons owned by women. Leading the charge is saLLy bRooks who was announced as british hairdresser of the year earlier this month. brooks co-owns brooks & brooks salon in London and has previously won London hairdresser of the year three times.
squeaky clean For clients who enjoy that clean to the squeak feel, steer them towards Redken’s Clean maniac micellar range. The Clean-Touch Shampoo (€17.50) and Clean-Touch Conditioner (€20.00) have a gel formula that thoroughly cleanses the hair of product and pollution with no residue. Silicon and sulphate free, it’s perfect for sensitive scalps too. We are firm fans. redken.com
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FARE
THIERRy MuGlER Alien Gift Set €70
Contains Alien Eau De Parfum, body lotion and shower gel
❆
❆
Encourage Christmas clients to get gifting.
AFFINAGE Party Mode Gift Set €26
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Contains MODE Dream Blowdry Cream, MODE Glazer and Stardust Supernova - a face and body glitter kit
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Contains Prodigieux le parfum, Huile Prodigieuse Body and Hair oil, Prodigieux Shower oil
Dyson Supersonic Hair Dryer Christmas gift edition €399.99
KEvIN.MuRPHy Repair and Polish Set €54 NuxE Prodigieux le parfum €52
Contains Repair-Me. Wash and Rinse, and Repair-Me Body.Polish
❆
❆
FRINGE GIFT GUIDE PHytO Phytodensia Set €33
Contains Phytodensia Plumping Serum and Plumping Shampoo for thinning hair
❆
VOya Iconic oils collection €57
Contains OSIS Flatliner and Magic Contains 3-in-1 Hydra-Radiance Foam, Hydrating Oil Serum, Hydrating Light Cream ScHwaRzkOPF BlondMe Gift Set €25.50
Contains All Blondes Shampoo and All Blondes Mask Contains High Rise Volume Shampoo and Conditioner, One United
L’Oréal Professionnel Limited Edition Midnight in Paris Steampod €200
REDkEN High Rise Volume Gift Set €43
❆
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❆
OSIS Sleek Gift Set €22.50
DEcLéOR Stop Breathe Relax Set €53.50
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great
GREat LENGths ExtENsIoNs
can solve your client’s colour, length and volume woes this party season.
LouIsE JENkINs,
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Education and Creative Manager, Great Lengths UK and Ireland, reveals how Great Lengths extensions can protect delicate strands
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“Regardless of hair type, or style, adding volume and density to hair always helps to enhance and hold the hair’s shape for longer. Mid-length hair in particular has the ability to be transformed with only a few extensions – ensuring the hair looks bouncy and holds its shape. Weakness around the hairline, especially around the face is a common problem for many women. Mid-length styles and hair breakage around the face detract from the style, making the hair feel shorter than it actually is. The use of extensions for this issue helps to add definition back into the style, restoring the finish to hair. Hair products and supplements are great for working internally on the hair structure. They are focused on transforming the look and feel to the hair over a course of time. Extensions, on the other hand, are instant. They work to disguise hair problems and create a healthy finished look to the hair. Many women feel that wearing extensions actually helps to improve their hair condition as, once applied, the hair supports the client’s natural hair by holding its shape and style for longer. Usually damage is caused by chemical services or heat tools. This usage can
be reduced with extensions, meaning that the hair has less contact with damaging products and styling tools. The use of extensions, in combination with good quality products and supplements means that the hair can repair internally and reduce the damage to its surface layer whilst still maintaining a healthy disguise.”
Advertorial hair extensions are low maintenance and gives textured colours without having to use chemicals to dye the natural hair. The keratin bonds are strong so tiny bonds can be used without worrying about shedding or slippage once applied by an expert.”
Great Lengths extensions are the key to long, luscious locks, says aIlEEN BaRNBy, Eternal Flair
Think extensions can’t be colour matched to your client’s tones? Colour expert and Winner of the Great Lengths Extension Excellence Award 2018, ValERIE PattERsoN, Cowboys & Angels shows you how
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“With January’s hair (pictured above) we wanted to have it all: that dream hair that looks glossy, full, long and effortless with beautiful eye-catching autumnal tones. January had a chestnut red base so I started by freshening her natural colour. January’s extensions provide the length and volume that is harder to achieve as we age. Everyone is different, but for some ladies, individual hair life can be a little as one, two or three years. This means that although new hair grows and roots are a normal thickness, the ends can be very thin. Great Lengths extensions solve this problem as they are ‘double drawn,’ meaning they have the same amount of strands at the roots as the ends, so fewer strands are needed to thicken the ends for that fabulous volume. Great Lengths hair also has a natural wave so blends easily with most hair types.Every Great Lengths client is assessed for root-to-end thickness and this will determine how long she/he should wear the extensions before changing them, which could be anything from the recommended three to five months, and in some instances longer. Great Lengths hair does not fade so these fabulous
“Sarah’s hair (pictured below) is very dark naturally, and dying her hair blonde for most of her adult life has caused issues relating to length, colour and volume. This is where Great Lengths came in. Adding a mix of lighter blonde shades, we were able to create her desired colour without any damage. Hair breakage was Sarah’s primary concern as she felt she could never get the length she wanted. To achieve that enviable Hollywood length, I applied 100 bonds of 50cm Great Lengths extensions. These blended beautifully with Sarah’s own length and colour giving her that high volume she was craving. Great Lengths solves all of these hair problems as the tiny keratin bonds they’ve developed leave no damage. As the product is 100 per cent human hair, the end result looks totally natural. It solved the client’s issue with colour by adding natural beautiful coloured bonds, lengthening her hair and thickening up the hair from root to tip. Great Lengths extensions work with immediate effect, while chemical laden shampoos and supplements take time and consistent use to see any result.” ✂ greatlengthshair.co.uk
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Excitement, energy and enthusiasm: The Wella Professionals International TrendVision Awards
FRINGE MAGAZINE
2017 were ablaze with colour and creativity.
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ondon was the perfect backdrop for the Wella Professionals International TrendVision Awards 2017 which attracted 2,000 hairdressers from around the world, with 82 competitors from 44 countries. This year’s competition received 8,000 applicants across two categories: Colour Vision or Creative Vision. Each category included four awards – Platinum, Gold, Silver and Bronze – along with the People’s Choice award for the finalist receiving the most votes through digital and social channels, which this year had an impressive 77,000 votes. The Colour Vision category was led by Wella Professionals Global Colour Ambassador, Andreas Kurkowitz, while Wella Professionals Global Creative Director for Care and Styling, Eugene Souleiman led the experts judging the Creative Vision category. New Zealand took the double, scooping the platinum award in both categories: Mana Dave of Blaze won Colour Vision and the Creative Vision gong went to Kylie Hayes of Moha Hairdressing. Lead judge Andreas Kurkowitz praised Mana Dave saying, “Mana showcased an incredible understanding of technique and knowledge. He created a look that was both unique and beautiful.” “The work that goes into creating these looks takes dedication, craftsmanship and vision,” revealed Eugene Souleiman. “It was hard to judge but Kylie won because her look was unique, her vision shone through and she really showcased what you can achieve when you work hard and master your craft.” ✂
Wella TrendVision World Final
What’s next for TrendVision?
Wella Lifetime Achievement Award
The Lifetime Achievement Award was presented to Annie Humphreys (above). With her creative, groundbreaking and trendsetting work, she took hair colour onto center stage. She pioneered the use of foil and painted freehand to highlight. In every class and on every stage, she taught her techniques, shared her formulas and demonstrated her methods.
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The TrendVision format has evolved to improve its reach and impact, with digital engagement reaching 31 million last year. Sylvie Moreau, President, Wella and Coty Professionals Beauty hinted that next year’s competition would be bigger and better than ever. Watch this space!
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ihf icon awards
Salvatore Fodera, President OMC receives his IHF International Icon Award
Damien Nolan, President of the IHF, with Andrew Dunne of Mane
Gerry Hynes, IHF Executive Committee presents Damien Nolan with the International Achievement Award
Damien Nolan and Olive Tucker Lee of House of Colour
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Announcements and awards at the IHF Icon Awards
Damien Nolan and Anthony Kilcoyne of Salon 2
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Damien Nolan and Eoin Wright of Foundation Hair
The IHF Icon Awards and IHF Star Team Grand Final took place at the Ballsbridge Hotel in Dublin earlier this month honouring those who have contributed to raising the standards in hairdressing at national and international level. Damien Nolan, President of the IHF, was awarded the International Achievement Award for services to hairdressing by the world hairdressing organisation, OMC. Another highlight of the evening was the announcement of the IHF Star Team. Winning a place on this prestigious team provides four lucky apprentices with the opportunity to train with the greatest over the next year.
Damien Nolan and Peter O’Rourke of Peter Mark
Damien Nolan and Danielle Kennedy of Lloyds Hair
The Alternative Hair Show
It was a landmark year for this most special of award shows.
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he 35th Alternative Hair Show, UTOPIA, took place at The Royal Albert Hall, London and awards were presented by Anthony Mascolo, International President of Alternative Hair, and Tony Rizzo. Artistic Teams from across the globe showcased their fantastic work with Hugh Campbell doing Ireland proud. Another proud moment for Ireland came when Chris O’Riordan of ST4men of the Sean Taaffe Group (pictured above) won the Men’s category. The event is also about raising much-needed funds for Fighting Leukaemia and an incredible £280,626 was raised on the night. ✂
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Best in Show Were you at kEvIN muRphy’s Dublin masterclass?
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Hair aficionado Kevin Murphy’s debut masterclass at Smock Alley Theatre in Dublin last month was deemed a resounding success by those in the know, with fellow masters of their craft Katherine Sweeney and Dylan Bradshaw in attendance on the night. After a drinks reception, guests were treated to Kevin’s IN.SPIRE show where he demonstrated innovative styling techniques. He was joined by two Style.Masters, Juha-Matti and Iggy, who demonstrated lived-in looks with various embellishments, bold colours and the soft flowing styles that are current trends in the industry. Gucci, Dolce and Gabbana and Balenciaga-clad models took to the runway in a show styled by Luis Murphy and afterwards Kevin returned to the stage to share his career journey and take questions from the audience. To learn about exciting events taking place in 2018, log onto nationalbeauty.ie
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Insta-Style
and educator for Sassoon Academy and has worked backstage at London Fashion Week and on the Salon International stage. When it comes to social media, she says the proof is in the picture.
I
was an educator at Sassoon Academy in London as a cutting instructor. I moved back to Belfast where I see clients and educate for Wella prestige brands, System Professional and Nioxin. Social media platforms are better than a website because people generally don’t stumble upon a website. Instagram is a visual medium, like hair. My images can pop up in the search pages through all the friends of my friends, so the exposure is endless. I can hashtag a post and it will be visible on the corresponding hashtag page. Prospective clients want to see what I am doing and who I am working with. I have definitely got business from it as I am walking my talk. I follow Guido, Paul Hanlon, Eugene Souleiman, Mazella & Palmer and lots of other editorial stylists. I am endlessly planning shoots or haircuts and it lets me see I am in the flow or stream of what is cool and current. ✂ @colette_skelton_hair
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ColEttE skEltoN is a freelance hair designer
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Training Day Gavin Lacey of Red Man Media offers tips and tricks to winning at social media.
and in your ads to get the best performance: Do ‘before and after’ pictures work better than images of products? Are people liking and sharing your posts in the evening more so than in the morning? All of these elements can be easily tested and tweaked. When creating an online strategy, a content calendar is highly recommended. To create a simple content calendar, divide an excel spreadsheet into the months of the year and assigns topics or themes you feel would be of interest to your customers to each of the months or weeks of the year, depending on how often you will post. A content calendar will allow you to spot any gaps in your strategy and share your content in a carefully planned way to create the biggest impact possible online. For example, to drive appointments in January, why not share an early bird discount for customers who book in December. Make your posts timely, relevant and relatable. It might take time and practice to reach the level of online marketing that you want, or produce the results that you desire. Have a plan, don’t be afraid to make changes if something is not working and your preparation will pay dividends. ✂ Red Man Media is a full service design and digital agency that offers branding, web design and social media marketing, and delivers campaigns that build brand awareness and drive sales. For advice or a free website audit, see redmanmedia.ie
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There are many things you can do to ensure your salon is on top of it’s social media game, attracting and engaging with as many customers as possible. Your salon’s website is the best place to start: it’s like a calling card for your business. Make sure it’s customer focused, easy to use on mobile, has plenty of engaging content, lots of fresh imagery and that the calls to action are clear. Calls to action are prompts which entice a user to take an action you want them to take – a nudge in the right direction such as ‘Call us now’, or ‘Register for news’. Once your website is fully functional, try adding a blog section. A blog can help to demonstrate to new customers that you are an expert in your field. It also drives traffic to your website as it is fantastic for search engine optimisation, which will help your business to climb above your competitors in Google searches. The next step is to ensure your blog gets all the exposure possible. Get your employees, friends and family to share it. Reuse the same text on different occasions with different images. Allow for comments so people can engage and feel like they are a part of your brand, or turn it into a Facebook advertisement to create even more awareness and engagement. Facebook ads are one of the best ways to reach your target audience. Facebook’s ad targeting options allow you to find users based on information they have included in their profile, such as interests, where and when they shop, jobs, apps they use and other timeline content they’ve provided. This allows your salon to engage with your ideal customers and offer them time and location sensitive information about your business. On Thursday, target those customers who work and shop nearby on a Friday morning and like to go out on a Friday night with a discounted blow dry. The beauty of online marketing is that if something is not working it can be changed immediately. So don’t be afraid to experiment! Test different elements with your online content
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EXPERIENCE THE POWER OF PAINT • Semi-permanent cream hair colour • 13 electric shades • Rich conditioning base • Long-lasting durability.
To find out what POP XG can do for your Salon call the friendly team at National Beauty Distribution on (021) 4217482. For more information email - info@nationalbeauty.ie www.nationalbeauty.ie
Get The Look
Don’t write off braids just yet. At the Antonio Berardi show, lead stylist for Bumble and bumble Daenerys Targaryen would envy. >>Cover hair firstly with Don’t Blow It (h)air Styler and then Thickening Full Form Mousse and finger dry mousse into hair. >>Secure a pre-plaited hair extension near the top of the head, at the crown – in the direction of the face.
>>Section off smaller and random parts of hair and plait tightly.
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tINa outEN created a look that
>>Sew in a long fishtail braid to one side of the head so the braid sweeps round onto the shoulder. Pin the top braid into a loop and secure by spraying Strong Finish hairspray over the looped section. >>Backcomb the sections of hair that haven’t been plaited and hold in place with Strong Finish hairspray. Finish the braids with Hairdresser’s Invisible Oil Dry Oil Finishing Spray. ✂
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Style ISN’T BORN �IT’S
GROOMED Classic style is for first impressions and double takes. Fresh style is for the risk-takers and the rule-breakers. MITCH® makes great grooming easy for the modern man.
To find out what MITCH® can do for your Salon call the friendly team at National Beauty Distribution on (021) 4217482. For more information email - info@nationalbeauty.ie
www.nationalbeauty.ie
Find us on
and
Get The Look
Pro tip “When you apply the gel, start from the back and work your way forward using a comb to evenly distribute the gel to create a more polished look,” Ricardo says. ✂
The men on the sidelines at Stella McCartney’s presentation at The Cotton Club in Harlem, NYC, looked refined and oh so cool. “Their hair was a suited look, inspired by the men of the 1940s,” says Ricardo who used Aveda Men Pure-Formance Firm Hold Gel and Aveda Men Pure-Formance Pomade for the retro styles. A fresh look for the forth-coming party season.
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Aveda Global Artistic Director, Hair Cutting, RIcaRdo dINIs was kicking it old school at Stella McCartney’s pre-fall 2017 show, bringing it back to barber style.
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Cover Stars
light
Gender neutral pricing is just one of the boundaries this Derry salon is breaking through.
oNaN StEwaRt and CoNNoR GRaNt opened the
doors to their eco salon, RoCo, in 2011 and it was an instant success. Plans to expand were halted by a fire in 2015 but within a year they were back with an exciting offering that looks set to pave the way for other salons. Ronan talks to us about doing things their way. Getting started I trained in Patrick Gildea’s in FRINGE MAGAZINE
Letterkenny and then did a bit of travelling. When I came back to Derry I managed a salon for a few years before deciding I wanted to open my own salon. I had a very organic ethos which came from working with Aveda so I researched organic colours and that’s how Connor got involved. We had worked together and I went to him for advice on distribution. He wanted to come on board and we found an Irish company called Organic and Mineral who make organic hair colours. We set up on the Strand Road in Derry in 2011. It took off and within a year we went from three staff to18 or 19. It was going great, we had plans to expand, and then in 2015 a restaurant behind us caught fire and we had to leave in the middle of
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Connor Grant
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service – the fire started coming through the back of the salon. The premises were ruined. We had a crazy four months, with two pop-up shops on the go and trying to find premises. We found this beautiful old restaurant along the quay in Derry and were able to build our dream salon. We’ve been flying since.
Getting stuck in We were able to build a team
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from scratch and bring them around to our way of thinking. When we take someone on we don’t want them to have hairdressing skills – we can teach them that – it’s the personality we are looking at. We don’t take from colleges anymore, we have our own apprenticeships team. We take them straight from school into a two-year programme where they get all the qualifications. They are in the salon five days a week, they get paid, and we find from that early age they truly believe in the ethos of the salon. It’s worked really well, a lot of our team have come up through it and our senior stylists have all come up through the ranks. They become part of RoCo and that’s what we want. In our staff meetings, we found that we were concentrating on staff a lot and we used to ask, why are we not talking about the clients more, but I realised that if you focus on the staff, the client benefits. Four times a year we take
Ronan Stewart
Cover Stars sexist. Our ladies with short hair love it and they’re coming back every four or five weeks because their hair grows so fast. Our takings haven’t changed, they might have gone up. Last week a client came in and asked for an express cut. I said we don’t do dry cuts because we feel clients don’t get the full experience, the massage chairs and so on. She said, ‘I’m on the move, I’ve yoga at 11, I’ve got to work, I’m on deadline tonight.’ So I cut it and she was in and out in 20 minutes, and I took off the price of the blowdry. People are busy – they want to come in on their lunch break so we are looking at introducing it in the new year.
Getting bigger We had worked with various brands but we didn’t love them. We hounded Organic and Mineral and helped them to develop new ranges and through that we started making products with them. We use recycled plastic and offer a refill service for clients – if they bring back
When we take someone on we don’t want them to have hairdressing skills – we can teach them that – it’s the personality we are looking at.
blinkers on and decided we would do things that we like. We brought in the gender neutral pricing this year and that was risky. But it’s right – why should a woman with short hair pair more than a man? A client had short hair and I charged her a gent’s cut. She asked, ‘why is it a gent’s cut, it should be a ladies short cut.’ I asked friends in the industry and the answer was: women will pay more, which was
Getting it right When we first opened we put the
their shampoos, we’ll refill the bottle for 30 per cent off. We are putting a new retail area in the reception so they can come in and fill up their own bottles. We’re looking at taking on Kevin.Murphy, the biodegradable packaging – it fits with the ethos. We opened a café in the salon and do a lot of gigs using young local acts, and we’re planning a few food, fashion and music nights. We’re extending the mezzanine upstairs and bringing in makeup, nails and brow artists to make a hub where you can come in and get your lunch, your hair and makeup done, your brows. One of the reasons we opened our salon was to shoot our own stuff. I stop people in the street and say, I think your bone structure is good and ask them if they’d like to be in a shoot. Nobody has said no! And three of the models have been signed. I love music so any local bands know to come to RoCo and we will hook them up with a new look. Some of them have taken off, Soak is a client of ours, Ports, Ryan Vail and Roe. It’s trying to bring Derry up – you don’t have to be in London or Dublin to do well. ✂ rocohair.com
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the staff on a day or night out. It keeps morale up. There’s a road of development in RoCo. Every three months Connor and I have support and supervision meetings with each person where we can talk about any issue they have and we take on board any criticisms that can help us improve. It’s private and they can say whatever they want. At the end of it we ask them where they want to be in three months. Three months later we look at what they have achieved. If they haven’t met that, we ask, is it our fault or is it your issue, and how do we move forward. Most of the time they have ticked all the boxes from the three months previously.
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the talk FRINGE MAGAZINE
We caught up with EuGENE SoulEImaN at the Wella Professionals International TrendVision Awards 2017 in London where he talked about creative collaborations, Instagram fame... and flesh coloured balloons.
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ith the really creative designers, you have to have a dialogue. You can’t go into a fitting blind, it doesn’t work, unless you are incredibly lucky, which I’m not. It’s a question of like meeting like, how your relationship works from a creative perspective. My favourite shows are Maison Margiela with John Galliano, and Thom Browne because I’m of a creative mindset and I appreciate people who are trying to push things forward and propose things that are new. They’re nuts like me, aren’t they? I’m not normal, John’s not normal, Thom’s definitely not normal. The process changes from season to season depending on the collection. Thom Browne was a month-anda half before his show. We were talking and sending emails, sending sketches, he was sending me pictures, a show. John’s the same. He’ll write a story about a woman he has met or looked at, and imagined what her life would be like. It really varies. That’s a good thing, because inspiration can come from everywhere, and you shouldn’t limit yourself in how you are inspired. With John’s last couture collection, he wanted it to feel like they [the models] had just got out of the shower and walked out the door. I interpreted that as: your body is somewhere and your brain is somewhere else, and the two not connecting. She’s washed her hair and she’s in such a rush she hasn’t rinsed it. And he said, ‘Major!’ It was bubbles in the hair, whisking shampoo and putting it in the hair. John said, ‘I never thought it could go there, never in my wildest dreams could I imagine that.’ We were talking after the show, and he
In Person
You’ve got to be who you are and true to yourself. You’ve got to be really technically proficient and really engaged, really inquisitive. You’ve got to put a lot of hours in. FRINGE MAGAZINE 31
said, ‘For the next one, we could do this.’ As a creative person, I feel like I need to move on and propose something else and he really respects that. Sometimes the role changes. One season I was buying party balloons for my daughter’s birthday online. I’d been thinking about colouring hair to make it look like the colour of flesh, like skin with lots of colours, taupe. I was on the net looking for these party balloons and I found flesh coloured balloons. It was a bit of a lightbulb moment: I could put that in with flesh coloured hair. Yohji Yamamoto SS18 courtesy I thought, I have to show this to of Chloe Orefice @ Streeters John. ‘I’ve got something for you, mate! I don’t know if I should show it to you. It’s a bit weird.’ ‘I like weird,’ he said. ‘It’s kind of sick, I said. ‘I like sick,’ he said. ‘Balloons. Flesh coloured balloons, flesh hair.’ ‘You’re weird,’ he said. ‘Show it There’s a lot of boring people out there who want to me.’ boring hair, and that’s fine. There are people who And I did. ‘We’ll find an outfit would be really uncomfortable with creative hair, for that because I want that in my show.’ and there are designers who are uncomfortable He used balloons in his haute couture collection with that, it’s too much. as a boa, a black balloon boa. Then there are designers like John, Thom and There’s no right way or wrong way, there’s no Yohij [Yamamoto], Haider [Ackermann] all of those formula and the minute you start thinking about designers who say, ‘Come on, let’s have a go.’ It’s formulas is the day it doesn’t happen. You’ve got to great that there are all these different mindsets. be who you are and true to yourself. You’ve got to I don’t think there is a right or wrong way: your be really technically proficient and really engaged, approach is really important. really inquisitive. You’ve got to put a lot of hours in. There’s less precision and there’s more working Practise and get your skillset to a place where it is in a visual way. Doing something with feeling that really good. is well balanced is another skillset. It’s another A lot of people think you can get there with technique, being visual and most of the people I Instagram and social media and you can, but it’s like know who are good have those two elements: they Andy Warhol said, everyone can have 15 minutes are very technical and very visual. of fame, but it won’t last. And you’ll know as a hairdresser or an artist that you never really got there because you were that great at doing hair. going to be on top of your game because you are Is there a lack of training? Absolutely. I believe trying that much harder to be better. that the cream will rise to the top – it always does I’m never really satisfied with anything that I have – and it will stay there. I have realised that everyone ever done and never will be. I’m not hard on myself, wants to get to a place and they are forgetting that but I know in the back of my mind, I can always do the journey and the process is really important. better and I’ll keep trying to do better. The minute I If you are aware that you constantly have to keep stop trying then I’m not going to be as good. evolving and trying out new ideas, you are always
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Talking trends
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In Person The most challenging part of fashion week is not the hair, it’s people management, the tiredness factor… we work with a lot of egos and we have to nurture a lot of people. Thom Browne SS18
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The most challenging part of fashion week is not the hair, it’s people management, the tiredness factor. There is a very short time frame, we work with a lot of egos and we have to nurture a lot of people. We have to develop a skillset as a team and hold it together. It’s a bit like having a salon and taking it around the world. Most of the team have been with me for a really long time, we’re a bit like a family. When someone leaves they usually bring someone in. There are four or five kids that I have found, or
have found me, on Instagram that are part of my team. I think mentors find you. Trevor Sorbie sponsored me, he put up with a lot with me – I wasn’t particularly easy when I was younger. When I started at Trevor’s, I had no idea who he was. I was a really green little boy from a council estate. I worked in a barber shop in the Park Lane hotel and a manageress asked, ‘What are you doing here, look at you, you’ve got a hair on one side, it’s shaved on the other, it’s black underneath and it’s burgundy on the top …and it’s crimped! You stick out like a sore thumb, go to Trevor Sorbie’s.’ I interviewed with Trevor. He asked me, ‘Can you do this, this and this’. I said, yes, yes, and, of course I can. I didn’t realise who he was. ‘You’re a cheeky little monkey’, he said. He was fantastic, I learned so much. The one thing he really did teach me is that you have to put the hours in, it’s not going to happen overnight, no matter how naturally talented you are. The more you work at it, the better you get. I think we have become very politically correct and that has stopped us telling a lot of home truths. With things becoming faster, it’s easier to get places quicker, through other routes. The advent of social media is a good and a bad thing. We’ve reached a point where people will look at your followers when you’re going for a job. Hairdressing used to have a pool of really creative people, and with the advent of social media, I think the creatives have gone into other areas like music – a musician doesn’t even have to play an instrument, they just choreograph sounds. I don’t think Jeremy Scott SS18 courtesy we’ll ever get back to of Chloe Orefice @ Streeters that time. ✂
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To enquire about stocking and using Tangle Angel in your salon, contact our friendly team at National Beauty Distribution on (021) 421 7482. For more information email – info@nationalbeauty.ie www.nationalbeauty.ie
In The Chair Style director of Sugar Cubed, kIm dElahuNTy isn’t snapping her secrets. Street inspo Working in the centre of Dublin
city with a lot of high-end fashion and street style is amazing. You can see there is a lot of individuality in Dublin.
inspiration. Sometimes I will Snapchat if I am doing a big change to show the stages… but I’ll never show all my tricks! Starry-eyed Sam McKnight is definitely one
French fancy My favourite look is from
Chanel’s spring/summer 2018 show: I love the hair and clothes. When it comes to cuts, I love texture and little ‘wow’ factors such as a hidden undercut or angled fringe. I really don’t like anything graduated. This could be because a lot of my clients are under 40. I just feel it’s been done. And I feel the same for balayage. The Hollywood wave was very big this summer for weddings and college balls and this trend really translated into the salon. Tis the season My favourite time of
year is Christmas. Most hairdressers will think I’m mad but I love the atmosphere in the city. A lot of my clients change their hair at Christmas so it allows me to show some creativity.
excited by the enthusiasm Irish hairdressers have for their career. I see this daily working with Sugar Culture Institute, our hair and beauty college where learning from each other is essential. It’s not a job, it’s a passion. The industry is thriving at the moment but all hairdressers need to remember that the day we stop learning from each other is the day the career is over. Teaching each other is key. Travel pass It
would be great if there was some sort of grant system for aspiring hairdressers so they could travel to different fashion weeks and see what happens backstage. It would be amazing if trainees could apply for student cards as this is not possible in Ireland. ✂
Social media is very important as it is a platform to showcase my work. At Sugar Culture we use social media to show a lot of before and after. It is also a great way of learning, a source of ideas, a way to keep up with trends and connect with people in the industry. Instagram is where nearly all young Irish women find
Support group I am
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Social savvy
of the biggest stars. I would love to learn more about how Anthony Mascolo and his extremely talented team come up with the looks for fashion week. My future plans are to get more involved in creating a look for different fashion weeks and different designers.
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style A Dublin salon with a New York vibe
Interiors
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Interiors
photoGrAphS bY DorEEN kIlFEAthEr
N
amed for the building in New York, CaRlIN DoRaN and his wife aoIFE PowER of Flatiron looked past the carpet tiles and layers of paint of an unloved building on Dublin’s Wicklow Street, to the beauty that lay beneath.
“We had been looking for a larger space when this building became available,” Carlin tells us. “The moment we walked in we saw the potential. We were initially apprehensive about the scale of work but it was just too tempting to pass up. Structurally, it was fine and the period features were retained; coving, architraves, skirting, stained glass windows all stayed.” Carlin and his wife have a keen eye for design although he admits she took the reins on the project. “Aoife is an interior designer so she does the serious creative work, making it a coherent concept. I’ve never been a fan of the traditional look of salons, the cold surfaces: glass, chrome, tiles, and poorly chosen colour palettes.” Instead the pair are inspired by bars, restaurants and stores they visited on their travels through London, Tokyo, Australia and, of course, New York. It was on the exterior cornicing of a building on Crosby Street, NY that they spotted the shade that
was to become the cornerstone for the concept. “Umbra grey has an earthiness and richness that the space, with its high ceilings and large windows, could support.” The GT Sportsman salon chairs are by Takara Belmont in a custom colour and work well with Carlin’s set of Adria chairs and his 1930s Evertaut machinist’s chair. The bespoke retail unit was made by Stuart Malcolm Wood Design. “Many hours were spent measuring shampoo and conditioner bottles to make sure all these boxes would fit!” The counters were designed by Aoife and made by Stephen Jones. “They are statement pieces, they draw the eye up to the soaring ceilings and bounce the natural light around the room. We incorporated simple vertical strip lights along each mirror as well as discreet LED strips to give a gentle glow along the top of the units.” The sections have an Iroko oiled finish that has deepened from a warm gold to a rich chestnut FRINGE MAGAZINE 39
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tone over time, pairing perfectly with the timber floor that runs through the salon. “For most of a client’s visit to us they are seated at these units, so it was vital we got these right.” Creating the right aesthetic is clearly important to the couple and it has taken them on some interesting journeys. “We came across this German company while researching toilet brush holders – seriously! – they also make gorgeous copies of old industrial lights and switches and these are Russian construction site lights.” Heritage pieces have also found a home. “The coffee table was part of the wedding present my grandmother gave to my parents when they married in 1968. My father was a hairdresser and I’m the fourth generation, at least, in my family to do this work. We have my great-grandfather’s barbering chair restored and in the building, too.” “We chose Eames chairs on wooden legs to sit
with cosy cork benches for our seating areas. These are complemented by the Tina Ratzer throws sourced from Scout to bring a homely feel.” The salon is an ever-evolving space with room for artworks and antiquities as the couple discover them. “I would really like something by illustrator Wendy MacNaughton or Jason Polan and I am hoping to get Aoife out of retirement, she’s an artist as well as interior designer. The skateboard was a gift from a good friend on opening the first business. We may add more boards if we come across the right ones.” The result is an achingly stylish salon that is warm, welcoming and embodies the ethos of this creative couple. “We curated a space where we think folks would like to take a beat, put the city on pause and spend some time. An hour with us is an exercise in laid-back perfectionism.” ✂ flatirondublin.com
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Lightbulb Moment NoEl HIGGINS is a man with the business in his blood. In the family My mother was a hairdresser, so
I suppose you would say it is in the blood. When I was 16 I was asked by a friend of the family who owned several successful salons could I help him out for a few weeks as he had opened a new salon in Killiney and was short staffed. 30 years on and the rest is history. And I still love my job. Colour creative Colouring courses always
meant a lot to me, all my colour courses were in the L’Oréal academy in London. Colour Correction was the course that really helped my career as it is the biggest part of my business. Balancing act Being head colourist
Knowledge share
Mint condition
It all starts with a good consultation. Sometimes
now is your chance to explore their needs. Every client is different and some will need more encouragement than others to express their requirements. Having some strong opening questions ready, that encourage clients to define their needs, can be really useful to spark conversation. Not for turning There is nothing I
would do differently in my career. I have tried my hand at different aspects, from working in the salon to being a colour technician for several colour companies. Working with Keratherapy and becoming an ambassador for Ireland and the UK has been a highlight. Always learning
I have talked for so long about going back to the book and becoming a trichologist. Hopefully 2018 we will see that journey begin. I am currently working on a project which will benefit salons in Ireland and the UK. It’s in the infancy stages and cannot say much more... ✂ noelhiggins.com
Motivation doesn’t always mean money: training and support has always worked for my employees. After every course that my staff attend, we always have an in-salon training night to share new ideas.
Smooth talker Once you have the client seated,
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and salon owner/manager is a big role. Working behind the chair and managing staff is difficult at the best of times. In a small company, employees can’t avoid each other so it’s important to find people who mesh well. This doesn’t mean they all have to have the same disposition; aim to hire a nice mix of individuals, including those with bubbly personalities and those with calm, laid-back attitudes.
clients might not be happy hearing the truth about their hair, but when you give them good advice and explain that we can work together to improve the condition of their hair and achieve better colour.
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day
Industry expert
baRbaRa stack reveals
the benefits strong PR can bring to your business.
H
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airdressers who retain clients do so by having good technical services, as well as customer service. In fact, 80 per cent of a hairdresser’s ability to retain guests is based on the service itself, rather than the result of the service. The way a stylist connects with guests and actually performs services, and the way they make a client feel, accounts for as much as the actual end result of the service. People want to feel connected and part of a community and they want to be comfortable and recognised—that’s what keeps them coming back.
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However, good public relations (PR) will make them aware of your salon, your brand and its offering and your reputation in the first instance. Good communications will let people know that your salon (and its products or services) exists. And even after visiting your salon, a sustained, strong messaging can turn one-time clients into loyal and happy fans. But smaller companies, limited on time and resources, don’t always get round to doing it properly. This is where PR practitioners can help. From getting clients in the press, to building online
reputations, they can help distinguish businesses of all sizes from the competition.
What is PR? PR is really simple. It’s the planned and sustained effort to establish and maintain goodwill and mutual understanding between your salon and its customers and potential customers. It also lets suppliers and potential employees know of your salon and its reputation. This is done through the general media, both trade and consumer and also the online media. Overall, it focuses on building trust, reputation and
Expert View
Barbara Stack
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leaders, ones who are trusted by their audience, stronger relationships with your target audience. who have local and national Irish followers and who The rise in digital media has shaken up traditional have built up their audience organically and not ideas of press coverage. PR professionals have more purchased their followers. opportunities than ever to help businesses achieve The goal of good PR is to interrupt a consumer’s their goals. Traditionally for hair salons, glossy research phase when they’re considering buying magazines and print newspapers dominated the a new product or service, most of which happens media landscape, but today it’s a massive mix of online or on mobile. PRs want to make them aware multi-channel platforms, from print to online to of our client’s offerings and to persuade them to buy audio. or to try. With hair being such a visual business, it allows Quantity of coverage is important, but quality is for lots of opportunities to get coverage in print more so. It’s not just about product placement; it’s and online to best demonstrate your skills and the important to see clients’ products actually being overall look and feel of your salon – your brand used, or their services being written about, by key image. Of course, it’s important to decide that influencers and journalists. Ones who are important initially, and focus your efforts in terms of visual to their target audience and who can introduce a content and selected media accordingly. Do you new brand or experience to them. Irish media like want to aim your business at young men and Xposé, Ireland AM and the Today Show are key women or alternatively, more classic customers sellers for beauty. Glossy magazines and regional who are older and maybe, more loyal? press are also important and radio can be effective, Good PR agencies will focus on media and public too. The important part in all this is the pitches – relations – getting their clients into the media making a pitch that the audience will want to know so that members of the public are more aware of about or read about rather than focused entirely them. It uses several approaches such as pushing on a service you are trying to sell. For example, out stories and images to target publications, and an article on thinning hair with tips and product making a client’s online presence and reputation as information is more valuable to a journalist than a strong as possible. Sometimes, it’s about training press release detailing your fifth birthday or a list of clients to effectively face the media in interview your services. situations or at events. It’s also Regardless of the type of PR about joint promotions – there you go for, it’s important to set is an obvious marriage between out your goals from day one. Are fashion and beauty and it’s about you interested in reputation, creating situations where both sales or awareness? Maybe it’s can shine, for example shoots and an increase in your salon’s brand fashion shows. visibility and trust. Whatever Results are measured by you decide, work with your PR effective coverage across all media company or person so that you – print, tv, radio and online. are both clear on the end goals Some salons are more and timeframes. Remember focused on selling as an end that the press work in advance goal. They want to highlight – two to three months for glossy certain products and services improves retail sales for magazines and two to three and use influencers to talk about fashion and beauty brands weeks for weeklies; radio and TV them, as well as bloggers and through effective and targeted are about a month ahead. vloggers. With YouTube set to be PR. Working with established Strong PR support can make the next big media, vloggers are and new brands, she uses a a real impact to your business. becoming increasingly important mix of consumer, trade and Getting the right people on and as they are visual, are perfect influencer PR to increase board as early as possible to for hair salons to showcase their footfall, sales and profits for work towards a defined goal skills. Influencers are mostly her clients. She works on long sets a business or project off represented now by agencies term and shorter term goals to on the right foot, and may even and charge according to their increase awareness of brands drive the decisions that dictate following. A good PR will know and their offerings. Contact her whether a salon succeeds or the ones who have potential to at Barbara@mprstack.com fails. ✂ sell and who are actual opinion
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Christmas, do you hit it, or miss it? Expert and coach KEN WEst asks are you making the most of the season of giving.
frenzy FESTIVE
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really be buying them from a salon. The method hy is it always such a shock? they use is very simple. Waylay a passer-by, use a Christmas comes every year, on wand or iron on their head, show them how exactly the same date, and yet it fabulous they look and then sell them the still seems to sneak up on salons. tool they used. So why can’t we do that? When I chatted with a group of Many salons have high street locations with salon owners at the beginning of fabulous windows in which they could run October and asked them what demonstrations. ‘Live Windows’ will they had planned for their Christmas VIP grab the attention of passers-by. Client event, there was a deathly hush. So Turn one of your team into a I asked them what special purchases star for the day and pay them they had planned to create some commission on every tool that exciting gift ideas for their clients to they sell. But why stop there? buy to use as gifts for their friends, Every tool requires a and there was a similar hush. I was styling product, a finishing too scared to ask what live window product and often a brush displays they had planned or what as well. Create ‘Bundles’ videos they had created for their with everything that a client Facebook pages and websites, with Ken West has been a part of needs and offer a special festive styling tips for their clients, 3·6·5 Salon Education for over 25 years and coaching salon Christmas deal for them at or what plans they had to boost owners for over a decade. As the same time. Then gift electrical sales. And I was certainly a leading business expert, Ken wrap another kit for their too scared to mention a gift regularly contributes to titles loved ones. Solve their wrapping service. We need to learn including Hairdressers Journal Christmas gift problems from the major retailers who start and Salon Business and he has for them. their plans, and even some of their a monthly column in Creative I absolutely love the displays, as soon as the last rays of Head. Ken is passionate about festive season and the summer sun have gone. coaching salon businesses to opportunities that it Let’s focus on one of the achieve their goals. What are the provides. I love the opportunities above. I am always issues that matter to you? What exhausted feeling on miffed by the stalls that spring up topics would you like help with? December 24th and I love in shopping malls selling bargain Share your questions with Ken, email me at Tara@fringehq.com the extra profits that are and invariably low quality electrical just there for the taking. ✂ styling tools to people that should
Ken West
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Pro Talk
1 Host an invitation only VIP event 2 Offer seasonal gift ideas and ‘bundles’ 3 Offer a gift wrapping service 4 Demonstrate electricals 5 Have an electrical tester bar 6 Run ‘Live Windows’ 7 Promote seasonal opening hours early 8 Resist overbooking 9 Give your finest – not rushed – service 10 Plan how to grow you and your team in 2018
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topten
ken’s CHristmas tips
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The Final Cut A veteran with four decades in the industry, MaRy HuDSoN shares her wisdom. Switching lanes My background was in catering, however I didn’t feel a real love for it. My husband Jerry opened his first salon and it felt like a natural thing to start training as a colourist. Over time, the business grew and we worked well together, with us both falling into our natural roles: Jerry as the Creative Director and I was able to adapt the skills I had learned in the catering business and use them managing the salon. Repeat performance We like to ensure that our team stays motivated and excited. Whether we are busy or quiet, we feel that every client has to be treated the same – they must receive the same quality of service, get the same value for money and leave our salon feeling that they have had the same experience, whether they are new or regular clients.
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Expert touch My favourite cut is called the Firefly – it is so timeless and classic. There always seems to be variations of this cut every year. It can be difficult when a trend becomes popular and everyone wants this look. As we have such a diverse client base, that particular trend may not always suit the natural colouring, face shape or age profile of every client. This is where our expertise comes in and we try our best to adapt that trend to suit the client’s natural colouring or face shape.
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In the black The best advice I have received is practical: clean your desk every evening; pay your wages and bills on time. When starting out, I always found that once the bills and wages were paid out, I knew exactly what we had left to spend on updating and maintaining the salon, or bringing in new products. We never allow ourselves to become complacent and make sure we are always moving forward, whether it is
simple improvements to the appearance of the salon, or continuing the education of our team. Dynamic duo Achieving my Masters in Colour with Wella Professional, which I did seven years ago, is a career highlight. One of our Senior Stylists, Karen, who has been with us for nearly 15 years, has also recently graduated as a Master Colour Expert, so it is a huge achievement to say that our salon now has two Master Colour Experts. Tools of the trade Our team is inspired by our Creative Director, Jerry who has over 45 years experience in the hair business. We are motivated by Paul Mitchell as we are also a family-based business so there is a lot we can learn from their work ethos and we try to use some of their training tools when working with the members of our own team. Reality check The personalised experience is key for all our clients. Although we know it is important that we move with the times and embrace the internet and the power of social media, the trend seems to be headed towards convenience and online bookings. We are an individual salon so we wish to continue having that personal connection with our clients. Family fortune Our salon is a family-run business and we are blessed to have our son, Karl, sharing the role of manager, as well as being an experienced stylist, and our daughter Victoria, who is the beauty therapist and Dermalogica Expert upstairs. For us, it is imperative that we pass on the same work ethos to both of them so we have equipped them with all the skills necessary to overcome any of the obstacles or challenges we have experienced over the last 40 years. ✂ jerryshairstudio.ie
CRUELTY, PARABEN AND AMMONIA FREE, MULTI-TONAL PERMANENT COLOUR WITH A MOLECULAR COUPLE GUARANTEE; FOR INFORMATION CONTACT ICON. KEY FEATURES & BENEFITS MORE SHINE The Demi conditions hair while it colours, providing incredibly rich results with beautiful shine GENTLE CONDITIONING FORMULA Deposit-only, ammonia-free colour is exceedingly gentle and offers outstanding condition PERFECT GEL CONSISTENCY Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application LONG-LASTING Rich, vibrant colour lasts 4 to 6 weeks 27 INTERMIX ABLE SHADES For unlimited customisation and more varied shade options with depth and/or translucency.
TOP 10 REASONS WHY YOU WILL LOVE THE DEMI Colour without the commitment – guests can change their colour every time they visit your salon Incredible vibrancy – guests won’t believe it’s demi-permanent Quick and easy to use Simple application – no mess Transform dull colour Tones lightened hair brilliantly Adds rich shine Refines hair texture leaving hair smooth and silky Beautiful grey blending with an opaque finish.
Available in the best salons worldwide, KEVIN.MURPHY is distributed in Ireland by National Beauty Distribution. For details or to become a stockist contact +353 21 4217482 or info@nationalbeauty.ie
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/loveKMireland
@loveKMireland
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To find out what Paul Mitchell® can do for your Salon call the friendly team at National Beauty Distribution on (021) 4217482. For more information email - info@nationalbeauty.ie www.nationalbeauty.ie Find us on
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