Định giá tăng lợi nhuận by RIO Book

Cách gia tăng 40% lợi nhuận nhờ giá bán

Copyright ÂŠ Peter Hill, 2013 This translation of Pricing for Profit is published by arrangement with Kogan Page. Translation ÂŠ 2019 RIO Book Vietnam JSC The original edition of this book was designed, produced and published in 2013 by Kogan Page Limited, 45 Gee Street, Second Floor, London, EC1V 3RS under the title Pricing for Profit: How to develop a powerful pricing strategy for your business. All rights reserved.

7iF SKË&#x2C6;P

Ä?áť&#x2039;nh giĂĄ tÄ&#x192;ng láťŁi nhuáşn 7iF JLË&#x201A; Peter Hill &{QJ W\ FË´ SKË&#x2020;Q 5,2 %RRN 9LËŚW 1DP JLĚ&#x17D; EË&#x201A;Q TX\Ë Q [XË&#x201E;W EË&#x201A;Q Yj SKiW KjQK Ë&#x201E;Q EË&#x201A;Q WLË&#x17E;QJ 9LËŚW WUrQ WRjQ WKË&#x17E; JLËşL WKHR KĚ&#x201A;S ĂžË˛QJ FKX\Ë˘Q JLDR EË&#x201A;Q TX\Ë Q YËşL .RJDQ 3DJH /LPLWHG *HH 6WUHHW 6HFRQG )ORRU /RQGRQ (& 9 56 %Ë&#x201E;W FĚ&#x2C6; VĚ? VDR FKpS QjR NK{QJ ĂžĘ´Ě&#x201A;F VĚ? ĂžË˛QJ ĂŠ FĚ&#x2020;D 5,2 %RRN ĂžË X Oj EË&#x201E;W KĚ&#x201A;S SKiS Yj YL SKË&#x20AC;P /XË&#x152;W ;XË&#x201E;W EË&#x201A;Q 9LËŚW 1DP /XË&#x152;W %Ë&#x201A;Q TX\Ë Q 4XË°F WË&#x17E; Yj &{QJ Ę´ËşF %Ë&#x201A;R KË¸ %Ë&#x201A;Q TX\Ë Q 6Ëž KĚ&#x17D;X 7Ut WXËŚ %HUQ Ä&#x2021;Ë¸L QJÇ&#x2030; WKĚ?F KLËŚQ +DVKWDJ %RRN Creative Director: TĂšng Juno Editor: 1JX\ËŚW $QK 1KË&#x152;W 0Ě&#x2013; Design Leader: Khang Designer: 0LQK 7XËŚ Translator: 3KË&#x20AC;P 7KX +j

Proﬁt is not something to add on at the end, it is something to plan for in the beginning. ]Ŏĕ ĳĒŰØĳ ĨĒĿĳČ śĒàĕ īß ūĒź óþ ūĒúĲ ƅßļ Ő ĨĒÖŰ êŰŀĕ êŷĳČ ūŞļĳČ ĨĕĳĒ ðļÎĳĒƽ óĽ īß óĕýŰ êÙĳ īúĳ Ĩû ĒļÞêĒ ūĒŻê Ēĕüĳ ĳČÎƌ ūż ĨĒÖŰ éÑū óÙŰǂ Megan Auman

&X˰Q ViFK ć˪QK JLi WĂQJ ÔL QKXˌQ þʴ̂F YL˞W E˾L WiF JL˂ 3HWHU +LOO P˸W GLˤQ JL˂ NLQK GRDQK Q˴L WL˞QJ QKj þLˠX KjQK QKLˠX K˸L WK˂R Yˠ F˂L WKL˦Q ÔL QKXˌQ Yj þ˪QK JLi FKR KˆX K˞W FiF QJkQ KjQJ O˺Q /OR\GV %DUFOD\V +6%& PˀQJ Oʴ˺L N˞ WRiQ 5DQ 2QH Fʲ V˾ KX˄Q OX\˦Q N˞ WRiQ YLrQ O˺Q QK˄W 9ʴʲQJ TX˰F $QK 6:$7 %˂Q WKkQ {QJ FǉQJ Oj P˸W N˞ WRiQ YLrQ Fy WUuQK þ˸ Y˺L KʲQ NLQK QJKL˦P

%ˀQ WKkQ P˞Q ;X˄W WKkQ Oj QK̎QJ QJʴ˼L WU˚ W̊QJ WU˂L TXD JLDL þRˀQ NK˾L QJKL˦S þˆ\ NKy NKĂQ FK~QJ W{L OX{Q WUĂQ WU˾ Yˠ FkX KˮL ²/jP VDR þˢ QJʴ˼L NK˾L QJKL˦S Fy WKˢ Eʴ˺F FKkQ YjR WKʴʲQJ WUʴ˼QJ Y˺L V̐ W̐ WLQ Yˠ NL˞Q WK̈F FǉQJ QKʴ WLQK WKˆQ Y̎QJ YjQJ þ˰L P˖W Y˺L WǨ WKiFK"³ #Hashtag Business Vietnam Oj G̐ iQ ViQJ WˀR GR 5,2 %RRN WULˢQ NKDL WUrQ O˸ WUuQK WK̐F KL˦Q V̈ P˦QK þ˲QJ KjQK F QJ F˸QJ þ˲QJ QJʴ˼L WU˚ NK˾L QJKL˦S WˀL 9L˦W 1DP 7URQJ þy #Hashtag Book ° 'zQJ ViFK WUDQJ E˪ NL˞Q WK̈F W̊ QˠQ W˂QJ þ˞Q TXi WUuQK WULˢQ NKDL WK̐F WLˤQ F QJ #Hashtag Magazine ° ˃Q SKˈP NKDL WKiF þ˖F WK NLQK GRDQK F̆D W̊QJ OƬQK Y̐F WˀL WK˪ WUʴ˼QJ 9L˦W 1DP Yj #Hashtag Channel ° .rQK Q˸L GXQJ PDQJ þ˞Q JyF QKuQ P˺L [RD\ TXDQK NK˾L QJKL˦S Gʴ˺L QKLˠX þ˪QK GˀQJ WUrQ 'LJLWDO V˜ KuQK WKjQK QrQ K˦ VLQK WKiL +DVKWDJ %XVLQHVV 9LHWQDP KRjQ WKL˦Q FXQJ F˄S QK̎QJ Q˸L GXQJ þ˸F þiR ViQJ WˀR QK̎QJ WK{QJ WLQ Yj NL˞Q WK̈F K̎X tFK FKR WK˞ K˦ GRDQK QKkQ WU˚ NK˾L QJKL˦S WˀL WK˪ WUʴ˼QJ 9L˦W 1DP ć˪QK JLi WĂQJ ÔL QKXˌQ F̆D WiF JL˂ 3HWHU +LOO Oj FX˰Q ViFK þˆX WLrQ 5,2 %RRN O̐D FKˬQ WK̐F KL˦Q FKR #Hashtag Book. &X˰Q ViFK QKʴ P˸W O˼L JL˂L FKR FkX KˮL TXHQ WKX˸F QKʴQJ NK{QJ Gˤ WU˂ O˼L F̆D QK̎QJ QJʴ˼L NLQK GRDQK ²ćkX Oj FiFK QKDQK FKyQJ Yj KL˦X TX˂ QK˄W þˢ WĂQJ ÔL QKXˌQ"³ &K~QJ WD WKʴ˼QJ Fy NKX\QK Kʴ˺QJ O̐D FKˬQ SKʴʲQJ SKiS FKL˞W NK˄X FKR NKiFK KjQJ SKi JLi þ˰L WK̆ FˎW JL˂P FKL SKt KR˖F G QJ FKʴʲQJ WUuQK JL˂P JLi þˢ TX˂QJ FiR V˂Q SKˈP G˪FK Ȳ þk\ Oj QK̎QJ þLˠX FX˰L F QJ WURQJ GDQK ViFK F{QJ YL˦F Pj EˀQ QrQ OjP %ːQJ FiFK JL~S QJʴ˼L þˬF QKˌQ GL˦Q FiF VDL OˆP WURQJ YL˦F þ˪QK JLi þˢ U˲L JL˂L TX\˞W Y˄Q þˠ Yj JLD WĂQJ KL˦X TX˂ WjL FKtQK QJD\ OˌS ẄF WK{QJ TXD iS ḠQJ QK̎QJ é Wʴ˾QJ Yj N̖ QĂQJ þʴ̂F WiF JL˂ þ~F N˞W

W̊ TXi WUuQK OjP YL˦F Y˺L FiF GRDQK QJKL˦S WURQJ WK̐F WLˤQ ć˪QK JLi WĂQJ ÔL QKXˌQ Kʴ˺QJ GˊQ EˀQ FiFK þ˪QK JLi V˂Q SKˈP SK K̂S þˢ WˀR UD V̐ F˂L WKL˦Q ÔL QKXˌQ 7KyL TXHQ QjR þDQJ F˂Q WU˾ YL˦F JLD WĂQJ GRDQK WKX Yj ĂQ OˀP YjR ÔL QKXˌQ F̆D GRDQK QJKL˦S" 1K̎QJ Wʴ GX\ VDL OˆP NKL þ˪QK JLi V˂Q SKˈP G˪FK Ȳ QKLˠX GRDQK QJKL˦S þDQJ PˎF SK˂L 3KʴʲQJ SKiS þ˪QK JLi þˢ WĂQJ ÔL QKXˌQ QKʴQJ JLi WU˪ F̆D GRDQK QJKL˦S YˊQ þʴ̂F GX\ WUu &iFK SKiW WULˢQ P˸W FKL˞Q Oʴ̂F þ˪QK JLi PDQJ OˀL KL˦X TX˂ EˠQ Y̎QJ FKR GRDQK QJKL˦S ćL F QJ Y˺L QK̎QJ NL˞Q WK̈F þʴ̂F þ~F U~W W̊ WK̐F W˞ NLQK GRDQK F̆D FiF GRDQK QJKL˦S þD GˀQJ TX\ P{ ć˪QK JLi WĂQJ ÔL QKXˌQ þ˖F EL˦W QK˄Q PˀQK W˺L KjQK þ˸QJ þˢ WˀR UD V̐ WKD\ þ˴L W̊ QKˮ W˺L O˺Q WiF þ˸QJ W˺L ÔL QKXˌQ NLQK GRDQK &X˰L P˶L SKˆQ FǉQJ QKʴ FX˰L FX˰Q ViFK FiF þLˢP KjQK þ˸QJ FKL WL˞W þʴ̂F OL˦W Nr þˢ EˀQ KLˢX U} TXi WUuQK ̈QJ ḠQJ FiF \˞X W˰ TX\˞W þ˪QK JLi F˂ .qP WKHR þy #Hashtag Book þ˖F EL˦W [k\ G̐QJ E˸ WUz FKʲL ViQJ WˀR ²/mL KD\ /˶³ þˢ EˀQ þˬF Fy Fʲ K˸L WU˂L QJKL˦P QK̎QJ WuQK KX˰QJ WK̐F W˞ QKːP JLD WĂQJ P̈F þ˸ JKL QK˺ NL˞Q WK̈F 1rQ OjP Ju þˢ W˰L þD ÔL QKXˌQ" 7UiQK OjP Ju þˢ NK{QJ SKi V˂Q" +m\ F QJ FK~QJ W{L NKiP SKi %˄W Nˢ EˀQ Oj P˸W FK̆ GRDQK QJKL˦S WˆP F̀ QKʴ $SSOH KD\ V˾ K̎X P˸W VˀS EiQ WiR WURQJ QJ} FK˨ FˆQ P̄F WLrX F̆D EˀQ Oj JLD WĂQJ ÔL QKXˌQ FX˰Q ViFK Qj\ Oj GjQK FKR EˀQ

LỜI NGỎ TỪ TÁC GIẢ ;LQ J̌L O˼L F˂P ʲQ þ˞Q Ŷ W{L 6DUDK F QJ FiF FRQ 2OL &KDUOLH 6RSKLH Yj *HRUJLD QK̎QJ QJʴ˼L þm WˀR þ˸QJ O̐F FKR W{L WURQJ QKLˠX WKiQJ WU˼L YL˞W FX˰Q ViFK Qj\ ;LQ J̌L O˼L F˂P ʲQ þ˞Q QK̎QJ GRDQK QJKL˦S þm þ˖W QLˠP WLQ QʲL W{L þˢ F QJ K̂S WiF WURQJ QKLˠX G̐ iQ QK˼ Yˌ\ Pj W{L Fy WKˢ W˴QJ K̂S QK̎QJ WUʴ˼QJ K̂S QJKLrQ F̈X Yj NLQK QJKL˦P þʴ̂F þˠ FˌS VDX þk\ ć˲QJ WK˼L [LQ J̌L O˼L F˂P ʲQ þ˞Q 6RQMD -HIIHUVRQ 5REHUW :DWVRQ Yj /L] *RRVWHU QK̎QJ QJʴ˼L þm Fy þyQJ JyS Y{ JLi WURQJ YL˦F [X˄W E˂Q FX˰Q ViFK Qj\

GIс╗ЪI THIс╗ЖU 7─ВQJ JLi EiQ V╦ВQ SK╦ИP ┬░ W─ВQJ O╠ВL QKX╦МQ %t TX\╦ЮW NLQK GRDQK WK╦МW V╠Р ├╛╩▓Q JL╦ВQ QK╩┤ Y╦М\ &X╦░Q ViFK Qj\ V╦Ь JL╦║L WKL╦жX SK╩┤╩▓QJ SKiS OjP ├╛L╦аX ├╛y Yj JL~S E╦АQ Fy V╠Р W╠Р WLQ ├╛╦в KR╦АFK ├╛╦кQK QK╠ОQJ Y╦ДQ ├╛╦а F╦░W O}L G╦КQ ├╛╦ЮQ WKjQK F{QJ WURQJ NLQK GRDQK +m\ [HP OL╦жX Qy Fy WK╦МW V╠Р KL╦жX TX╦В E╦РQJ Yt G╠Д WK╠РF WL╦дQ W╠К QK╠ОQJ W╦┤ FK╠ИF W{L W╠КQJ OjP YL╦жF F QJ Yj FK╠ИQJ NL╦ЮQ V╠Р W─ВQJ WU╩┤╦╛QJ ├╛iQJ NLQK QJ╦АF F╠ЖD K╦м .KR╦ВQJ FiFK W╠К P╠ИF W─ВQJ WU╩┤╦╛QJ F╦ЖQ WKL╦ЮW ├╛╦в ├╛╦АW ├╛╩┤╠ВF O╠ВL QKX╦МQ W╦░L WKL╦вX FKR ├╛╦ЮQ V╠Р NKiF QKDX JL╠ОD W╦▓Q W╦АL Yj WK╦ДW E╦АL 7URQJ SK╦ЖQ P╦╛ ├╛╦ЖX Qj\ FK~QJ WD V╦Ь [HP [pW QK╠ОQJ Y╦ДQ ├╛╦а VDX ┬З 1K╠ОQJ DL QrQ ├╛╦мF FX╦░Q ViFK Qj\ ┬З ─З╦мF QK╩┤ WK╦Ю QjR ├╛╦в Q╦ОP E╦ОW ├╛╩┤╠ВF Q╦╕L GXQJ F╠ЖD Qy ┬З 0╦░L W╩┤╩▓QJ TXDQ JL╠ОD O├й WKX\╦ЮW Yj WK╠РF W╦Ю ┬З /├й GR Yu VDR P╦мL QJ╩┤╦╝L WKL WKR╦ВQJ O╦АL E╦о TXD QK╠ОQJ Y╦ДQ ├╛╦а F╦░W \╦ЮX ┬З 6╠Р NKiF QKDX JL╠ОD YL╦жF FXQJ F╦ДS V╦ВQ SK╦ИP Yj FXQJ F╦ДS G╦кFK Y╠Д

Nhс╗пng ai n├кn ┬Ес╗Нc cuс╗Сn s├бch n├аy ─З╦в U} K╩▓Q FX╦░Q ViFK Qj\ ├╛╩┤╠ВF YL╦ЮW G╩┤╦║L V╠Р K╦╢ WU╠В F╠ЖD QK╠ОQJ QJ╩┤╦╝L Oj &(2 JLiP ├╛╦░F WjL FKtQK TX╦ВQ O├й NLQK GRDQK FKX\rQ YLrQ WUX\╦аQ WK{QJ N╦Ю WRiQ FKX\rQ YLrQ KR╦АFK ├╛╦кQK Yj QKkQ YLrQ EiQ KjQJ OjP YL╦жF WU╠РF WL╦ЮS Y╦║L NKiFK KjQJ F╠ЖD QK╠ОQJ GRDQK QJKL╦жS Fy TX\ P{ W╠К ├╛╦ЮQ ODR ├╛╦╕QJ 1K╠ОQJ N╠Ц Q─ВQJ Yj ├й W╩┤╦╛QJ ├╛╩┤╠ВF QyL ├╛╦ЮQ Fy NK╦В Q─ВQJ ╠ИQJ G╠ДQJ WURQJ V╦ВQ [X╦ДW EiQ O╦Ъ O╩┤X NKR Y╦МQ FKX\╦вQ G╦кFK Y╠Д

[k\ G̐QJ Yj FiF KuQK WK̈F NLQK GRDQK PXD EiQ ć˲QJ WK˼L WKtFK K̂S FKR YˌQ KjQK FiF W˴ FK̈F FKtQK SK̆ W˴ FK̈F SKL ÔL QKXˌQ W˴ FK̈F JLiR ḠF WUʴ˼QJ þˀL KˬF E˦QK YL˦Q ° QK̎QJ W˴ FK̈F Fy QKX FˆX WĂQJ V̈F ˂QK Kʴ˾QJ þ˞Q F˸QJ þ˲QJ WK{QJ TXD KRˀW þ˸QJ F̆D Kˬ &iF W˴ FK̈F WKu Fy QKLˠX ORˀL KuQK Yj TX\ P{ &y QK̎QJ KRˀW þ˸QJ NLQK GRDQK VLrX QKˮ NLQK GRDQK WˆP YL P{ WKʴ˼QJ WKu FK˨ Oj P˸W QJʴ˼L KR˖F P˸W F˖S Ŷ FK˲QJ OjP YL˦F ˾ QKj KD\ YˌQ KjQK P˸W F̌D KjQJ QKˮ 1K̎QJ QJʴ˼L QKʴ Yˌ\ Fy WKˢ WKX WKˌS þʴ̂F NKD NKi N̖ QĂQJ Yj é Wʴ˾QJ þˢ F˂L WKL˦Q GRDQK V˰ Yj FǉQJ Oj F˂L WKL˦Q ÔL QKXˌQ 7KHR WK˰QJ Nr KʲQ KRˀW þ˸QJ NLQK GRDQK E˪ þ˴ Eˢ WURQJ YzQJ ED QĂP þˆX &K~ WUˬQJ YjR JLi F˂ V˜ PDQJ OˀL ÔL tFK WR O˺Q FKR Kˬ QKʴQJ þiQJ EX˲Q WKD\ SKˆQ O˺Q OˀL FK˨ þDQJ WˌS WUXQJ YjR QK̎QJ Y˄Q þˠ NK{QJ OLrQ TXDQ þ˞Q JLi F˂ 5˄W QKLˠX GRDQK QJKL˦S FKtQK WK̈F WKX˸F GˀQJ NLQK GRDQK Y̊D Yj QKˮ 60(V ° 6PDOO DQG PHGLXP VL]HG HQWHUSULVHV 7̊ V˰ QKkQ F{QJ Fy WKˢ þ˞P WUrQ þˆX QJyQ WD\ FKR W˺L KjQJ WUĂP QJʴ˼L Kˬ YˊQ OX{Q FˆQ P˸W QJʴ˼L FK̆ TX˂Q Y˺L WLQK WKˆQ NK˾L QJKL˦S þLˠX KjQK FiF KRˀW þ˸QJ 1K̎QJ QJʴ˼L FK̆ TX˂Q Qj\ V˜ J˖W KiL þʴ̂F QKLˠX JLi WU˪ W̊ FX˰Q ViFK NK{QJ FK˨ Oj N̖ QĂQJ Yj é Wʴ˾QJ þˢ ̈QJ ḠQJ YjR WK̐F WLˤQ Pj FzQ Oj YL˦F QKˌQ UD NKL JLi F˂ EˎW þˆX Jk\ QrQ Y˄Q þˠ NKiF WURQJ W˴ FK̈F 7KrP YjR þy QJD\ F˂ QK̎QJ QJʴ˼L TX˂Q Oé WjL FKtQK KD\ TX˂Q Oé V˂Q [X˄W FǉQJ Fy WKˢ WKX KRˀFK þʴ̂F QKLˠX þLˠX E˴ tFK W̊ FX˰Q ViFK Yj ̈QJ ḠQJ FK~QJ YjR WK̐F W˞ 1JRjL UD QK̎QJ QJʴ˼L OjP NLQK GRDQK WK˪ WUʴ˼QJ E˄W Nˢ Oj TX˂Q Oé WKX QJkQ EiQ KjQJ WUrQ þʴ˼QJ FǉQJ V˜ KˬF þʴ̂F QKLˠX Et TX\˞W KL˦X TX˂ +m\ JˬL QKyP FX˰L Oj QKyP FiF GRDQK QJKL˦S O˺Q %ˀQ Fy WKˢ Oj 7˴QJ JLiP þ˰F þLˠX KjQK &(2 ° &KLHI ([HFXWLYH 2I¾FHU KD\ JLiP þ˰F WjL FKtQK NLQK GRDQK WUX\ˠQ WK{QJ F̆D P˸W W˴ FK̈F WjL FKtQK NK˴QJ O˲ &X˰Q ViFK Qj\ V˜ þʲQ JL˂Q KyD FKR EˀQ WK˄\ QK̎QJ Y˄Q

þˠ Yˠ JLi F˂ Fy WKˢ E˪ Y L O˄S WURQJ P˸W W˴ FK̈F TX\ P{ O˺Q &iFK WL˞S FˌQ Fʲ E˂Q WURQJ YL˦F þ˪QK JLi V˂Q SKˈP Oj O˼L QKˎF QK˾ KR˖F Fy WKˢ Oj ĴL é FKR GRDQK QJKL˦S F̆D EˀQ þL þ~QJ Kʴ˺QJ NKL J˖S FiF Y˄Q þˠ NLQK GRDQK QJKLrP WUˬQJ 7URQJ WK̐F W˞ Q˞X EˀQ þDQJ WKDP JLD YjR E˄W Nǣ OƬQK Y̐F NLQK GRDQK QjR Yj PX˰Q F˂L WKL˦Q N̖ QĂQJ FǉQJ QKʴ SKiW WULˢQ Fi QKkQ þˢ þyQJ JyS FKR GRDQK QJKL˦S F̆D PuQK WKu EˀQ V˜ J˖W KiL þʴ̂F QKLˠX ÔL tFK W̊ YL˦F KLˢX Yj iS ḠQJ FiF é Wʴ˾QJ WURQJ FX˰Q ViFK Qj\ .K{QJ TXDQ WUˬQJ V˂Q SKˈP F̆D EˀQ Oj Ju P˖F G FiF Yt Ḡ WURQJ FX˰Q ViFK WKʴ˼QJ U˄W F̄ WKˢ QK̎QJ NKiL QL˦P Yj é Wʴ˾QJ ˾ þk\ Fy WKˢ iS ḠQJ FKR þD GˀQJ ORˀL KuQK G˪FK Ȳ V˂Q SKˈP %ˀQ FˆQ QKuQ [D KʲQ WLˢX WL˞W WURQJ FiF Yt Ḡ þˢ U~W UD QJX\rQ WˎF FKXQJ W̊ þy þLˠX FK˨QK Yj iS ḠQJ FKR FKtQK GRDQK QJKL˦S F̆D PuQK &y P˸W þLˠX Q̎D FˆQ SK˂L þˠ FˌS þ˞Q 1˞X EˀQ OjP YL˦F FKR FKtQK TX\ˠQ þ˪D SKʴʲQJ Fʲ TXDQ QKj Qʴ˺F KR˖F WURQJ FiF OƬQK Y̐F QKʴ JLiR ḠF W̊ WKL˦Q EˀQ Fy WKˢ WK˄\ P˸W V˰ FKL WL˞W WURQJ ViFK Jk\ NKy FK˪X E˾L EˀQ Fy WKˢ V˜ NKy WK̐F KL˦Q WKD\ þ˴L FˆQ WKL˞W ˾ QK̎QJ W˴ FK̈F F{QJ Yj W˴ FK̈F SKL ÔL QKXˌQ +R˖F Q˞X YL˦F þ˪QK JLi F̆D EˀQ E˪ SK̄ WKX˸F YjR QKLˠX \˞X W˰ WKu NK˂ QĂQJ þLˠX FK˨QK FǉQJ E˪ KˀQ FK˞ 9t Ḡ QKʴ YL˦F FXQJ F˄S G˪FK Ȳ FKĂP VyF QJʴ˼L JLj WKʴ˼QJ þʴ̂F WjL WÛ E˾L FKtQK TX\ˠQ þ˪D SKʴʲQJ KR˖F FKtQK SK̆ QrQ YL˦F OLQK KRˀW Yˠ JLi F˂ Oj U˄W NKy NKĂQ Yj QKLˠX W˴ FK̈F WʴʲQJ W̐ F˂P WK˄\ NK{QJ Fy NK˂ QĂQJ WiF þ˸QJ þ˞Q JLi F˂ WURQJ OƬQK Y̐F KRˀW þ˸QJ F̆D PuQK 9˺L FiF GRDQK QJKL˦S Qj\ EˀQ SK˂L WˌS WUXQJ V̐ FK~ é YjR YL˦F WĂQJ JLi WU˪ Pj EˀQ FXQJ F˄S FKR QJʴ˼L WLrX G QJ &jQJ QJj\ FiF E˦QK YL˦Q WUʴ˼QJ KˬF WUʴ˼QJ þˀL KˬF Yj FiF W˴ FK̈F F{QJ FjQJ E˪ EX˸F SK˂L WU˾ QrQ Fy WUiFK QKL˦P Yj þ˸F OˌS KʲQ Y˺L QJX˲Q WjL WÛ F̆D FKtQK SK̆ Yj Fy [X Kʴ˺QJ WKʴʲQJ PˀL KyD

6LQK YLrQ ├╛╦АL K╦мF KL╦жQ ├╛DQJ SK╦ВL WU╦В P╠ИF K╦мF SKt JLi FDR K╩▓Q U╦ДW QKL╦аX VR Y╦║L WU╩┤╦║F ├╛k\ NKL JLiR G╠ДF FzQ PL╦дQ SKt 1K╠ОQJ F{QJ YL╦жF ├╛zL K╦оL E╦РQJ F╦ДS ├╛m JL╦ВP WURQJ NKL K╦мF SKt G╩┤╦╝QJ QK╩┤ ├╛m W─ВQJ J╦ДS ED Y╦║L FK╦ДW O╩┤╠ВQJ JLiR G╠ДF K╦ЖX QK╩┤ NK{QJ Fy Ju WKD\ ├╛╦┤L &iF WU╩┤╦╝QJ ├╛╦АL K╦мF V╦Ь F╦ЖQ SK╦ВL Q╦ОP E╦ОW W╦░W K╩▓Q Y╦а NKiL QL╦жP ├╛╦кQK JLi FKR QK╠ОQJ Ju K╦м FXQJ F╦ДS &iF EjL K╦мF WURQJ ViFK ├╛╩┤D UD P╦╕W FiL QKuQ U} UjQJ K╩▓Q Y╦а Y╦ДQ ├╛╦а V╦Ь QJj\ FjQJ WU╦╛ QrQ TXDQ WU╦мQJ ├╛╦░L Y╦║L E╦ДW N╟г DL KR╦АW ├╛╦╕QJ WURQJ FiF OR╦АL KuQK W╦┤ FK╠ИF Qj\

C├бch ┬Ес╗Нc s├бch SK╦ЖQ ├╛╦ЖX WLrQ EDR J╦▓P FiF QJX\rQ W╦ОF Yj QK╠ОQJ ├╛L╦аX F╩▓ E╦ВQ Y╦а O╞мQK Y╠РF ├╛╦кQK JLi Yu Y╦М\ FK~QJ FXQJ F╦ДS NL╦ЮQ WK╠ИF Fy JLi WU╦к FKR W╦ДW F╦В ├╛╦╕F JL╦В 3K╦ЖQ ├╛╦ЮQ FK╦и UD FiF Y╦ДQ ├╛╦а F╠Д WK╦в FKR W╠КQJ NKtD F╦АQK F╠ЖD YL╦жF ├╛╦кQK JLi GR ├╛y E╦АQ Fy WK╦в FK╦мQ ├╛╦мF WU╩┤╦║F QK╠ОQJ Y╦ДQ ├╛╦а Fy WK╦в iS G╠ДQJ WU╠РF WL╦ЮS FKR PuQK 7X\ QKLrQ O╦╝L NKX\rQ F╠ЖD W{L Oj E╦ОW ├╛╦ЖX ├╛╦мF O╦ЖQ O╩┤╠ВW W╠К ├╛╦ЖX ├╛╦ЮQ FX╦░L E╦╛L Yu P╦╢L SK╦ЖQ ├╛╦аX FK╠ИD Q╦╕L GXQJ Fy WK╦в JL~S E╦АQ F╦ВL WKL╦жQ O╠ВL QKX╦МQ 0╦╢L SK╦ЖQ ├╛yQJ O╦АL Y╦║L ─ЗL╦вP KjQK ├╛╦╕QJ +m\ G╠КQJ O╦АL ╦╛ ├╛y ├╛╦ВP E╦ВR E╦АQ ├╛m WL╦ЮS WKX FiF ├й FKtQK Yj E╦ОW ├╛╦ЖX KjQK ├╛╦╕QJ 'jQK WK╦╝L JLDQ ├╛╦в VX\ QJ╦КP Y╦а W╠КQJ SK╦ЖQ WU╩┤╦║F NKL E╦АQ WL╦ЮS W╠ДF ├╛╦мF O╦АL Q╦ЮX F╦ЖQ %╦АQ Fy WK╦в WK╠РF KL╦жQ YjL KjQK ├╛╦╕QJ QK╩┤ J╠ВL ├й Yj iS G╠ДQJ FK~QJ ├╛╦в WK╦Д\ O╠ВL tFK QJD\ O╦МS W╠ИF Yu Y╦М\ ├╛╠КQJ WUu KRmQ ╠ИQJ G╠ДQJ NL╦ЮQ WK╠ИF FKR ├╛╦ЮQ NKL E╦АQ KRjQ WKjQK FX╦░Q ViFK %╦АQ F╟ЙQJ QrQ ├╛╦мF Qy Y╦║L ├╛╦▓QJ QJKL╦жS Q╦ЮX Fy WK╦в FK╦ОF FK╦ОQ V╦Ь Fy QK╠ОQJ TXDQ ├╛L╦вP Yj EjL K╦мF NLQK QJKL╦жP iS G╠ДQJ ├╛╩┤╠ВF WURQJ GRDQK QJKL╦жS F╠ЖD E╦АQ 9L╦ЮW JKL FK~ WUrQ FiF ─ЗL╦вP KjQK ├╛╦╕QJ Y╦а QK╠ОQJ ├╛L╦аX E╦АQ PX╦░Q WuP KL╦вX Yj iS G╠ДQJ F╟ЙQJ U╦ДW K╠ОX tFK .KL QJ╩┤╦╝L WD ├╛╦мF P╦╕W FX╦░Q ViFK ├╛L╦аX ├╛iQJ WL╦ЮF WK╩┤╦╝QJ [X\rQ [╦В\ UD ├╛y Oj K╦м FK╦и QK╦║ QK╠ОQJ OX╦МQ

þLˢP ˾ FiF SKˆQ JˆQ QK˄W 9u Yˌ\ WˀP G̊QJ VDX P˶L SKˆQ Yj þ˂P E˂R EˀQ þm VX\ QJKƬ Yˠ NL˞Q WK̈F Yj þLˠX FK˨QK FK~QJ FKR E˂Q WKkQ FǉQJ QKʴ GRDQK QJKL˦S

Tài liệu tham khảo 7URQJ VX˰W FX˰Q ViFK EˀQ V˜ WuP WK˄\ F{QJ WK̈F WKDP NK˂R FKR FiF E˂QJ WtQK V˰ OL˦X Yj P˸W V˰ WjL OL˦X WU̐F WX\˞Q þˢ JL~S OjP U} WiF þ˸QJ F̆D Oé WKX\˞W þ˞Q ÔL QKXˌQ WK̐F W˞ Yj þˢ FK˨ UD Y˄Q þˠ Pj EˀQ þDQJ SK˂L þ˰L P˖W 7K{QJ WKʴ˼QJ EˀQ V˜ þʴ̂F \rX FˆX WKX WKˌS WK{QJ WLQ NKiFK KjQJ KR˖F GRDQK QJKL˦S FˀQK WUDQK 0˸W V˰ G̎ OL˦X þʴ̂F V̌ ḠQJ QJD\ OˌS ẄF Yj FiF SKˆQ NKiF V˜ WU˾ QrQ K̎X tFK WURQJ FiF SKˆQ VDX 7UX\ FˌS WUDQJ ZHE F̆D FK~QJ W{L WˀL ZZZ PDUNKROW FR XN Yj V̌ ḠQJ Pm 45 þʴ̂F KLˢQ WK˪ ˾ FX˰L ćLˢP KjQK þ˸QJ WUDQJ

Đây có phải chỉ là cuốn sách lý thuyết? /̂L tFK F̆D YL˦F þ˪QK JLi P˸W FiFK K̂S Oé þʴ̂F WKˢ KL˦Q JˆQ QKʴ QJD\ OˌS ẄF þ{L NKL FzQ WˀR UD WKD\ þ˴L O˺Q QKʴQJ QK̎QJ KjQK þ˸QJ Pj Qy þzL KˮL OˀL NK{QJ Kˠ SK̈F WˀS QKʴ PˬL QJʴ˼L QJKƬ ćy Oj Oé GR WˀL VDR W̊ ²KjQK þ˸QJ³ OˀL TXDQ WUˬQJ 1˞X FK~QJ WD V̌ ḠQJ FiF W̊ SK̈F WˀS QKʴ FKL˞Q Oʴ̂F KR˖F FKʴʲQJ WUuQK WK̐F KL˦Q QK̎QJ QJʴ˼L OjP NLQK GRDQK Fy WKˢ V˜ FKX\ˢQ VDQJ FX˰Q ViFK NKiF 6̐ WKˌW þʲQ JL˂Q Oj é Wʴ˾QJ Yj WK{QJ þL˦S ˾ þk\ iS ḠQJ þʴ̂F FKR $SSOH FǉQJ QKʴ FiF F̌D KjQJ EiQ WiR WURQJ QJ} ćy Oj Oé GR WˀL VDR W{L V̌ ḠQJ QJ{Q QJ̎ þʲQ JL˂Q ćk\ NK{QJ SK˂L Oj P˸W FX˰Q ViFK Oé WKX\˞W Yˠ NLQK W˞ FXQJ FˆX KD\ SKkQ WtFK WkP Oé KRˀW þ˸QJ F̆D FRQ QJʴ˼L 0̄F þtFK Oj NKL˞Q QK̎QJ QJʴ˼L Fy TX\ˠQ TX\˞W þ˪QK WURQJ FiF GRDQK QJKL˦S VX\ QJKƬ N̖ KʲQ

Yˠ Fʲ K˸L WĂQJ KL˦X TX˂ WjL FKtQK FKR GRDQK QJKL˦S F̆D Kˬ EːQJ FiFK iS ḠQJ QKLˠX é Wʴ˾QJ Yj NƬ QĂQJ NKiF QKDX YjR KRˀW þ˸QJ þ˪QK JLi &X˰Q ViFK SKkQ WtFK P˸W V˰ SK˂Q ̈QJ Fʲ E˂Q Yj TXi WUuQK UD TX\˞W þ˪QK F̆D FRQ QJʴ˼L þˢ [HP WD Fy WKˢ OjP Ju þˢ F˂L WKL˦Q NK˂ QĂQJ EiQ KjQJ Yj W̊ þy þʴD UD TX\˞W þ˪QK Yˠ JLi EiQ 7˄W F˂ KRjQ WRjQ G̐D WUrQ WK̐F W˞ [LQ þ̊QJ VDL OˆP Pj QJKƬ UːQJ Qy NK{QJ þ˞Q W̊ NLQK QJKL˦P EːQJ FK̈QJ Yj WK̐F W˞

Bạn có thể thực sự áp dụng những ý tưởng này trong kinh doanh? 9kQJ è Wʴ˾QJ Yj N̖ WKXˌW þʴ̂F QyL þ˞Q Oj Fy WKˌW &K~QJ þm þʴ̂F V̌ ḠQJ WURQJ QKLˠX GRDQK QJKL˦S Y˺L FiF NKiFK KjQJ Yj Y˄Q þˠ WK̐F W˞ &K~QJ Oj QK̎QJ é Wʴ˾QJ WKL˞W WK̐F Fy WKˢ þʴ̂F iS ḠQJ QJD\ OˌS ẄF WURQJ E˄W Nǣ GRDQK QJKL˦S QjR 7KiFK WK̈F þˆX WLrQ NKL EˀQ OjP YL˦F WK{QJ TXD FX˰Q ViFK Oj [iF þ˪QK QK̎QJ þLˠX þ~QJ Y˺L FKtQK EˀQ Yj GRDQK QJKL˦S VDX þy þLˠX FK˨QK Yj iS ḠQJ FK~QJ P˸W FiFK WKtFK K̂S 7KiFK WK̈F WK̈ KDL Yj FǉQJ Oj TXDQ WUˬQJ QK˄W W˄W QKLrQ Oj KjQK þ˸QJ .KL YL˞W FX˰Q ViFK Qj\ W{L G̐QJ OˀL QK̎QJ NLQK QJKL˦P Pj PuQK þm KˬF þʴ̂F NKL OjP YL˦F Y˺L NKiFK KjQJ P˖F G W{L þm WKD\ þ˴L WrQ F̆D Kˬ Yu QKLˠX Oé GR Yj þ˖W FK~QJ YjR FiF WUʴ˼QJ K̂S NLQK GRDQK WKjQK F{QJ Q˴L WL˞QJ þˢ WˀR UD þLˢP QKuQ þD GˀQJ &iF Yt Ḡ Yˠ FiF GRDQK QJKL˦S QKˮ JL~S FK̈QJ PLQK V̐ þʲQ JL˂Q F̆D P˸W V˰ Y˄Q þˠ Yj QK˄Q PˀQK WK̐F W˞ Oj FiF QJX\rQ Oé VDX þk\ Fy WKˢ iS ḠQJ þʴ̂F E˄W Nˢ EˀQ Oj DL Yj EiQ WK̈ Ju W̊ P˸W QJʴ˼L WK̂ V̌D ˰QJ Qʴ˺F FKR þ˞Q FK̆ TX˂Q F̆D F{QJ W\ O˺Q Y˺L GRDQK WKX WUL˦X E˂QJ KR˖F WKˌP FKt Oj FiF WˌS þRjQ QKʴ 7HVFR KD\ FiF W˴ FK̈F þD TX˰F JLD O˺Q NKiF 9u Yˌ\ þ̊QJ þˬF FX˰Q ViFK Qj\ Y˺L

VX\ QJK╞м U╦РQJ Qy Fy WiF G╠ДQJ FKR GRDQK QJKL╦жS O╦║Q FK╠И NK{QJ SK╦ВL FKR KR╦АW ├╛╦╕QJ NLQK GRDQK QK╦о F╠ЖD PuQK KR╦ЦF QJ╩┤╠ВF O╦АL +m\ ├╛╦мF Yj QJK╞м OjP WK╦Ю QjR E╦АQ Fy WK╦в V╠М G╠ДQJ NL╦ЮQ WK╠ИF FKR KRjQ F╦ВQK F╠ЖD FKtQK PuQK 7X\ QKLrQ ├╛╦в iS G╠ДQJ FiF ├й W╩┤╦╛QJ YjR WK╠РF WL╦дQ ├╛L╦аX TXDQ WU╦мQJ Oj SK╦ВL QK╦МQ UD U╦РQJ P╦мL WK╠И WURQJ NLQK GRDQK OX{Q WKD\ ├╛╦┤L ' E╦АQ Fy WK╦в WKjQK F{QJ ├╛╦ЮQ ├╛kX WK╦Ю JL╦║L Y╦КQ OLrQ W╠ДF SKiW WUL╦вQ 6╠Р N╟г Y╦мQJ Y╦а FK╦ДW O╩┤╠ВQJ G╦кFK Y╠Д F╠ЖD NKiFK KjQJ NK{QJ QJ╠КQJ W─ВQJ OrQ F{QJ QJK╦ж SKiW WUL╦вQ QJj\ FjQJ QKDQK OX╦МW SKiS WKX╦Ю Yj Q╦аQ NLQK W╦Ю QyL FKXQJ WKD\ ├╛╦┤L Y╦║L W╦░F ├╛╦╕ FKyQJ P╦ЦW &iF GRDQK QJKL╦жS NK{QJ WK╦в WL╦ЮQ OrQ SKtD WU╩┤╦║F Q╦ЮX NK{QJ F╦ВL WL╦ЮQ SK╩┤╩▓QJ SKiS ├╛╦кQK JLi 7K╦Ю Pj K╦м O╦АL NK{QJ ├╛╦ЖX W╩┤ WK╦╝L JLDQ VX\ QJK╞м Y╦а Qy NK{QJ GjQK QJkQ ViFK FKR FK╠Ж ├╛╦а Qj\ Yj OR O╦ОQJ QKL╦аX ├╛╦ЮQ FiF Y╦ДQ ├╛╦а TX╦ВQ WU╦к QK╦о K╩▓Q Yj NK{QJ QK╦МQ UD ├╛k\ Fy WK╦в Oj Y╦а Y╦ДQ ├╛╦а Fy ╦ВQK K╩┤╦╛QJ O╦║Q QK╦ДW ├╛╦ЮQ W╩┤╩▓QJ ODL WjL FKtQK F╠ЖD K╦м &KX\╦жQ Qj\ JL╦░QJ QK╩┤ YL╦жF E╦АQ PX╦░Q FKL╦ЮF [H F╠ЖD PuQK Fy E╦╕ ├╛╦╕QJ F╩▓ W╦░W K╩▓Q E╦РQJ FiFK TX\╦ЮW ├╛╦кQK PXD WKrP E╦ВR KL╦вP 9╦ДQ ├╛╦а Oj E╦АQ V╦Ь F╦ЖQ WL╦ЮS W╠ДF [HP [pW N╠Ц O╦АL FiF ├й W╩┤╦╛QJ Yj NKiL QL╦жP WURQJ FX╦░Q ViFK .K{QJ Fy SK╩┤╩▓QJ SKiS QjR JL╦ВL TX\╦ЮW ├╛╩┤╠ВF W╦ДW F╦В P╦мL U╦ОF U╦░L

Mс╗Нi ng╞░с╗Эi kh├┤ng phс║гi l├║c n├аo c┼йng tс║нp trung v├аo c├бc vс║еn ┬Ес╗Б ch├нnh 0╦╕W V╦░ Y╦ДQ ├╛╦а WK╠РF V╠Р U╦ДW ├╛╩▓Q JL╦ВQ Yj W{L QK╦МQ ├╛╩┤╠ВF SK╦ВQ ╠ИQJ W╠К NKiFK KjQJ NL╦вX ┬▓7U╦╗L ╩▓L FK~QJ W{L OjP WK╦Э WK╦ЛW ┬│ +R╦ЦF ┬▓╦оL FK~QJ W{L OX{Q P╦НF O╦╡L ├╛y ┬│ 1K╠ОQJ SK╦ВQ ╠ИQJ ├╛y FKR WK╦Д\ NK{QJ SK╦ВL O~F QjR F╟ЙQJ WD F╟ЙQJ Fy WK╦в QKuQ WK╦Д\ QK╠ОQJ Ju ╦╛ QJD\ WU╩┤╦║F P╦ЦW PuQK

'R þy Q˞X EˀQ þDQJ þˬF FX˰Q ViFK Qj\ Yj WuP NL˞P P˸W FkX WU˂ O˼L WKˆQ Nǣ KR˖F P˸W ̈QJ ḠQJ EˀQ Fy WKˢ W˂L [X˰QJ Yj FKʲL F QJ Qy WKu EˀQ V˜ WK˄W YˬQJ 0˖F G FiF é Wʴ˾QJ þʴ̂F þˠ FˌS WURQJ ViFK U˄W þʲQ JL˂Q Yj KLˢQ QKLrQ EˀQ YˊQ SK˂L KjQK þ˸QJ WK̐F V̐ þˢ Qy WU˾ QrQ Fy JLi WU˪ %ˀQ FˆQ SK˂L WuP UD é Wʴ˾QJ iS ḠQJ þʴ̂F FKR PuQK Yj WK̐F KL˦Q Qy +m\ EˎW þˆX Y˺L /˵L O˅P SK˳ EL˝Q þˆX WLrQ +m\ QKuQ YjR P˷W GRDQK QJKL˥S þLˡQ KuQK þDQJ WuP FiFK FˁL WKL˥Q ÓL QKXˋQ +˫ QKˋQ GL˥Q FiF Y˃Q þ˟ Y˟ JLi Fˁ WURQJ QĂP TXD QKʴ WK˝ QjR" +˫ þm GjQK EDR QKLrX JL˻ þˡ [HP [pW FiF FKL˝Q Oʴ́F þ˩QK JLi F̅D PuQK QJKLrQ ḞX þ˯L WK̅ FʿQK WUDQK Yj þL˟X FK˧QK JLi þˡ W˯L þD KyD ÓL QKXˋQ FKR K˫" %k\ JL˻ Km\ VR ViQK Qy Y˹L V˯ JL˻ K˫ GjQK þˡ WKˁR OXˋQ Y˟ YL˥F QKkQ YLrQ EiQ KjQJ QrQ Fy L3DG KD\ NK{QJ &X˷F WUDQK OXˋQ þy OLrQ TXDQ þ˝Q P˫L QKkQ YLrQ EiQ KjQJ JLiP þ˯F NLQK GRDQK TXˁQ Oé FKL QKiQK Yj QKkQ YLrQ N̕ WKXˋW 0˃W J˅Q Fˁ QĂP þˡ JLˁL TX\˝W Yj Qy WKˋP FKt FzQ FKʿP þ˝Q Fˁ FKtQK WU˩ Q˷L E˷ Y˟ YL˥F FiF JLiP þ˯F þL˟X KjQK Fy QrQ þʴ́F G QJ L3DG KD\ NK{QJ FKˑQJ TXDQ WU˫QJ OL˥X K˫ Fy F˅Q Qy %k\ JL˻ QJKƬ OʿL Y˟ WuQK KuQK KRʿW þ˷QJ QĂP ỶD TXD F̅D GRDQK QJKL˥S EʿQ &{QJ W\ F̅D EʿQ þm E˭ UD EDR QKLrX WK˻L JLDQ Q˵ ȌF JLˁL TX\˝W QK̍QJ Y˃Q þ˟ TXDQ WU˫QJ Y˟ JLi Fˁ VR Y˹L V˯ WK˻L JLDQ GjQK FKR FiF Y˃Q þ˟ QKʴ FX˷F WUDQK OXˋQ L3DG" ć˯L Y˹L SK˅Q O˹Q þ˷F JLˁ FkX WUˁ O˻L WUXQJ WK̏F V˛ Oj JLi Fˁ WKˋP FKt FzQ NK{QJ QˏP WURQJ GDQK ViFK FiF Y˃Q þ˟ þʴ́F [HP [pW JLˁL TX\˝W ÏL

&KR G TX\˞W þ˪QK FX˰L F QJ E˪ ˂QK Kʴ˾QJ E˾L FiF NKtD FˀQK Fʲ E˂Q QKʴ N̖ WKXˌW KˀQ FK˞ WjL FKtQK FKtQK WU˪ KR˖F V˾ WKtFK Fi QKkQ W˄W F˂ þˠX FˆQ NL˞Q WK̈F Yj WK˼L JLDQ ćLˠX Qj\ Oj Gˤ KLˢX Yu F{QJ QJK˦ Fy WKˢ W˰Q NpP Qy WKD\ þ˴L WKʴ˼QJ [X\rQ Yj NK{QJ JL~S tFK QKLˠX FKR

SKiW WULˢQ WKʴʲQJ KL˦X Fi QKkQ Yj W˴ FK̈F .K{QJ TXDQ WUˬQJ EˀQ W̊QJ QJKƬ KR˖F þDQJ QJKƬ Ju P˸W TX\ WUuQK KL˦X TX˂ P˺L Oj FKuD NKyD ćk\ NK{QJ FK˨ Oj Y˄Q þˠ Yˠ F{QJ QJK˦ 1KLˠX FK̆ GRDQK QJKL˦S Yj TX˂Q Oé GjQK WK˼L JLDQ NK{QJ þiQJ Nˢ þˢ [HP [pW FKL˞Q Oʴ̂F þ˪QK JLi Yu Kˬ þm E˪ QJˌS WURQJ FiF Y˄Q þˠ QKʴ .˞ KRˀFK FKL WL˞W FKR E̎D WL˦F *LiQJ VLQK KjQJ QĂP 0jX F̆D Wʴ˼QJ SKzQJ KˬS 9L˦F WX\ˢQ ḠQJ QKkQ YLrQ WK̐F WˌS 1KkQ YLrQ EiQ KjQJ QrQ PXD FKL˞F [H QjR WL˞S WKHR 1KL˦W þ˸ F̆D þLˠX KzD

Sản phẩm hay dịch vụ &X˰Q ViFK Qj\ Oj Yˠ JLi F˂ 1Kʴ Yˌ\ W{L FˆQ FĂQ F̈ YjR QK̎QJ Ju þDQJ þʴ̂F EiQ Yj þ˰L Wʴ̂QJ þʴ̂F FKLD WKjQK KDL GDQK P̄F FKtQK ° V˂Q SKˈP KR˖F G˪FK Ȳ ° Yj W{L þm O˄\ FiF Yt Ḡ Yˠ F˂ KDL þˢ OjP U} FiF OXˌQ þLˢP FKtQK &y WKˢ Q˞X EˀQ FK̆ \˞X EiQ V˂Q SKˈP EˀQ V˜ QJKƬ UːQJ OXˌQ þLˢP WURQJ Yt Ḡ FK˨ iS ḠQJ FKR G˪FK Ȳ KR˖F QJʴ̂F OˀL ćLˠX TXDQ WUˬQJ Oj SK˂L JL̎ P˸W WKiL þ˸ F˾L P˾ Yˠ FiFK EˀQ FK˄S QKˌQ Yj þLˠX FK˨QK NL˞Q WK̈F E˄W Nˢ KjQJ KyD F̆D PuQK Oj Ju 1˞X EˀQ EiQ V˂Q SKˈP QK̎QJ WK̈ Qj\ K̎X KuQK Y˺L NKiFK KjQJ +ˬ Fy WKˢ FKˀP YjR V˂Q SKˈP Yj F˂P QKˌQ Qy [HP NtFK WKʴ˺F V̐ ViQJ WˀR WURQJ WKL˞W N˞ EDR Eu Yj EˀQ Fy Fʲ K˸L WKˢ KL˦Q FiF WtQK QĂQJ FǉQJ QKʴ ÔL tFK F̆D V˂Q SKˈP WUrQ FKtQK V˂Q SKˈP ˄\ 7KˌP FKt EˀQ FzQ KLˢX WˆP TXDQ WUˬQJ F̆D KuQK ˂QK PjX VˎF NLˢX FK̎ WUrQ V˂Q SKˈP E˾L QK̎QJ þLˠX Qj\ V˜ WiF þ˸QJ þ˞Q TX\˞W þ˪QK PXD F̆D

NKiFK KjQJ 1Kʴ̂F þLˢP Oj NKiFK KjQJ Fy WKˢ [HP þk\ þʲQ JL˂Q Oj YL˦F PXD FK̈ NK{QJ QJKƬ þ˞Q P˰L TXDQ K˦ Y˺L QKj FXQJ F˄S Yj V˔Q VjQJ PXD VˎP FiF P˖W KjQJ WʴʲQJ W̐ ˾ QʲL NKiF 1˞X EˀQ EiQ G˪FK Ȳ þk\ WK̈ KjQJ KyD Y{ KuQK 7 \ WKX˸F YjR ORˀL KuQK G˪FK Ȳ Qy Fy WKˢ WŮX Wʴ̂QJ þ˞Q P̈F þ{L NKL NKiFK KjQJ WKˌP FKt FzQ FK˒QJ KLˢX EˀQ þDQJ OjP Ju FKR Kˬ +ˬ EL˞W þˀL Oé V˜ þ˂P QKˌQ G˪FK Ȳ E˂R Gʴ̀QJ [H KʲL QKʴQJ QK̎QJ Ju WK̐F V̐ [˂\ UD WURQJ TXi WUuQK Qj\ OˀL Oj Et ˈQ ćLˠX Qj\ WʴʲQJ W̐ Y˺L FiF G˪FK Ȳ QKʴ Wʴ Y˄Q SKiS Oé N˞ WRiQ WKX˞ KR˖F FKĂP VyF V̈F NKˮH Yj NKR˂QJ FiFK F̆D V̐ KLˢX EL˞W FzQ WU˾ QrQ O˺Q KʲQ 7X\ QKLrQ FX˰Q ViFK Qj\ QyL Yˠ JLi F˂ Yj FiFK Qy ˂QK Kʴ˾QJ þ˞Q TX\˞W þ˪QK PXD F̆D NKiFK KjQJ WURQJ þy YL˦F QKˌQ GL˦Q Yj JL˂L TX\˞W FiF Y˄Q þˠ Yˠ þ˪QK JLi Oj U˄W TXDQ WUˬQJ þˢ GX\ WUu NKiFK KjQJ KL˦Q WˀL Yj O{L NpR NKiFK KjQJ WLˠP QĂQJ 7URQJ P˸W V˰ OƬQK Y̐F Qy JL˺L WKL˦X WtQK QĂQJ Yj WL˦Q tFK F̆D V˂Q SKˈP KR˖F G˪FK Ȳ W \ WKX˸F YjR YL˦F EˀQ þDQJ EiQ P˸W FiL K˸S KD\ P˸W é Wʴ˾QJ ćLˠX TXDQ WUˬQJ Oj NKL WK˄\ P˸W é Wʴ˾QJ WLˠP QĂQJ EˀQ QrQ [HP [pW Qy NƬ FjQJ 1˞X EˀQ EiQ V˂Q SKˈP P˶L JLDR G˪FK SK˂L þʴ̂F QKuQ QKˌQ [D KʲQ FK˨ Oj P˸W JLDR G˪FK þʲQ O˚ Yt Ḡ ²&K~QJ WD Fy QrQ PXD FKL˞F [H þy QJD\ K{P QD\ NK{QJ"³ 6X\ QJKƬ þy Jk\ iS O̐F FKR GRDQK QJKL˦S SK˂L NL˞P WLˠQ W̊ P˸W JLDR G˪FK þʲQ O˚ Yj þ˰L P˖W Y˺L QJX\ Fʲ UːQJ NKiFK KjQJ Fy WKˢ NK{QJ EDR JL˼ TXD\ OˀL Yj PDQJ þ˞Q ÔL QKXˌQ WURQJ WʴʲQJ ODL 1Jʴ̂F OˀL NKL P˸W GRDQK QJKL˦S NLQK GRDQK G˪FK Ȳ Kˬ þm OX{Q FXQJ F˄S P˸W ORˀL KjQJ KyD WŮX Wʴ̂QJ Pj QKLˠX QJʴ˼L PXD NK{QJ WK̐F V̐ KLˢX Yj WKL˞X KuQK GXQJ Yˠ PyQ KjQJ .KL NKiFK KjQJ NK{QJ KLˢX U} QK̎QJ Ju Kˬ V˜ QKˌQ þʴ̂F EːQJ WLˠQ F̆D PuQK KR˖F EX˸F SK˂L FK˄S QKˌQ UːQJ Kˬ NK{QJ WKˢ WKD\ þ˴L TX\˞W é þ˪QK Yj WU˂ OˀL PyQ KjQJ þy

° QJʴ˼L WKL˞W N˞ NK{QJ WKˢ EyF Yj J˄S OˀL JL˄\ GiQ Wʴ˼QJ ° TX\˞W þ˪QK DQ WRjQ WKʴ˼QJ Oj WUiQK PXD PyQ KjQJ þy KRjQ WRjQ 6̐ NK{QJ FKˎF FKˎQ ˄\ Jk\ UD WuQK WUˀQJ Wr OL˦W Yj Fy WKˢ OjP KˮQJ JLDR G˪FK 0HWUR 6RIWZDUH /LPLWHG 06/ Oj P˷W QKj SKiW WULˡQ SK˅Q P˟P 7KX QKˋS F̅D K˫ þ˝Q W̉ YL˥F WKL˝W N˝ SK˅Q P˟P FKR NKiFK KjQJ O˙ QK̍QJ QJʴ˻L NK{QJ WK̏F V̏ KLˡX PuQK þDQJ WLrX WL˟Q YjR FiL Ju +˫ FǉQJ EiQ FiF VˁQ SKˇP QKʴ WKL˝W E˩ Pi\ WtQK Pi\ LQ ˳ ḞQJ Yj FXQJ F˃S G˩FK Ỹ FjL þ˕W Kʴ˹QJ GˉQ 1Kʴ Yˋ\ K˫ ỶD WȔF WL˝S VˁQ [X˃W VˁQ SKˇP ỶD FXQJ F˃S Yj [k\ G̏QJ FiF G˩FK Ỹ E˳ VXQJ FKR VˁQ SKˇP þy &KL SKt FKR G˩FK Ỹ K˵ WÚ Yj Kʴ˹QJ GˉQ þʴ́F WtQK WKHR JL˻ GDR þ˷QJ WURQJ NKRˁQJ W̉ þ˝Q EˁQJ þL˟X Qj\ Jk\ UD V̏ Pʲ K˱ Yu NKiFK KjQJ WKʴ˻QJ NK{QJ EL˝W K˫ V˛ F˅Q EDR QKLrX JL˻ KR˕F Y˃Q þ˟ [ˁ\ UD Oj GR O˵L F̅D K˫ KD\ QKj VˁQ [X˃W 06/ þm SKiW WULˡQ P˷W VˁQ SKˇP J˫L Oj *yL K˵ WÚ Yj Kʴ˹QJ GˉQ WURQJ QĂP þ˅X WLrQ EDR J˱P Kʴ˹QJ GˉQ V̋ G̃QJ SK˅Q P˟P FKʴʲQJ WUuQK þjR WʿR FKR QJʴ˻L G QJ WK˙ NKiFK KjQJ FˇP QDQJ JLˁL TX\˝W NKL J˕S V̏ F˯ Y˹L V˯ þL˥Q WKRʿL K˵ WÚ *yL Qj\ Fy JLi EˁQJ G̏D WUrQ V˯ QJʴ˻L G QJ SK˅Q P˟P ćL˟X Qj\ OjP JLˁP W̓ O˥ FiF UˍF U˯L WL˟P QĂQJ Y˹L NKiFK KjQJ Yj FǉQJ JL~S PDQJ Y˟ GRDQK WKX O˹Q FKR P˷W VˁQ SKˇP þʲQ JLˁQ U} UjQJ %˃W Ḟ NKL QjR K˫ EiQ þʴ́F SK˅Q ḞQJ K˫ FǉQJ FXQJ F˃S P˷W FKʴʲQJ WUuQK K˵ WÚ þʴ́F J˫L Oj *yL TXˁQ Oé SK˅Q ḞQJ 0˵L O˅Q NKiFK KjQJ WUX\ FˋS OʿL JL~S WĂQJ GRDQK V˯ FKR QK̍QJ VˁQ SKˇP SK˅Q ḞQJ NKiF 9j EˏQJ FiFK þy K˫ þm [k\ G̏QJ P˷W G˩FK Ỹ Fy JLi WU˩ FKR VˁQ SKˇP F˯W O}L Yj WĂQJ GRDQK WKX QKL˟X QK˃W Fy WKˡ

7K{QJ þL˦S ˾ þk\ NKi þʲQ JL˂Q 1˞X EˀQ EiQ G˪FK Ȳ Km\ F˰ JˎQJ EL˞Q FK~QJ WKjQK V˂Q SKˈP K̎X KuQK Yj Q˞X EˀQ EiQ V˂Q SKˈP Km\ WǨ WKrP YjR FiF G˪FK Ȳ þˢ F̆QJ F˰ P˰L TXDQ K˦ KL˦Q Fy Y˺L NKiFK KjQJ &˂ KDL V˜ JL~S þ˂P E˂R DQ WRjQ Yj WĂQJ QKˌQ WK̈F F̆D F̆D NKiFK KjQJ Yˠ JLi WU˪ V˂Q SKˈP Yj GR þy EˀQ V˜ Fy þʴ̂F GRDQK V˰ FDR Yj ˴Q þ˪QK KʲQ

Tс╗Хng hс╗гp 1╦ЮX E╦АQ PX╦░Q GRDQK QJKL╦жS WKX ├╛╩┤╠ВF QKL╦аX O╠ВL QKX╦МQ K╩▓Q Km\ VX\ QJK╞м F╦ИQ WU╦мQJ YjR FiFK E╦АQ ├╛╦кQK JLi V╦ВQ SK╦ИP F╠ЖD PuQK 7iF ├╛╦╕QJ F╠ЖD P╦╕W YjL WKD\ ├╛╦┤L QK╦о WURQJ YL╦жF ├╛╦кQK JLi W╦║L GRDQK WKX Oj U╦ДW ├╛iQJ NLQK QJ╦АF /╞мQK Y╠РF Qj\ ├╛zL K╦оL QKL╦аX WK╦╝L JLDQ Yj FK╦ДW [iP K╩▓Q FiF GRDQK QJKL╦жS WK╩┤╦╝QJ QJK╞м 0╦╢L GRDQK QJKL╦жS Pj W{L W╠КQJ OjP YL╦жF F QJ ├╛╦в JL╦ВL TX\╦ЮW Y╦ДQ ├╛╦а ├╛╦кQK JLi ├╛╦аX FKR WK╦Д\ V╠Р W─ВQJ WU╩┤╦╛QJ ├╛iQJ N╦в 1K╠ОQJ Ju E╦АQ F╦ЖQ OjP Oj ├╛╦ЖX W╩┤ WK╦╝L JLDQ ├╛╦в KL╦вX QK╠ОQJ OX╦МQ ├╛L╦вP FKtQK WURQJ FX╦░Q ViFK Qj\ [HP [pW FiFK iS G╠ДQJ Yj ├╛L╦аX FK╦иQK FKR GRDQK QJKL╦жS F╠ЖD PuQK Yj O╦МS N╦Ю KR╦АFK WK╠РF KL╦жQ WKD\ ├╛╦┤L P╦╕W FiFK Fy NL╦вP VRiW Yj E╦аQ E╦и /├й WKX\╦ЮW ╦╛ ├╛k\ WK╠РF V╠Р KL╦жX TX╦В E╦АQ FK╦и F╦ЖQ KjQK ├╛╦╕QJ WK{L

─Рiс╗Гm h├аnh ┬Ес╗Щng 1. ;HP O╦АL SK╩┤╩▓QJ SKiS ├╛╦кQK JLi V╦ВQ SK╦ИP F╠ЖD E╦АQ WURQJ ED Q─ВP TXD Yj QJK╞м Y╦а QK╠ОQJ ├╛L╦аX VDX ├╛k\ 7╦ЖQ VX╦ДW JLi F╦В ├╛╩┤╠ВF [HP [pW O╦АL" 7╦ЖQ VX╦ДW JLi F╦В ├╛╩┤╠ВF WKD\ ├╛╦┤L" 6╠Р WKD\ ├╛╦┤L F╠ЖD JLi F╦В SK╦ЖQ WU─ВP W─ВQJ Yj JL╦ВP " 1JX\rQ QKkQ F╠ЖD P╦╢L O╦ЖQ WKD\ ├╛╦┤L Oj Ju" 9t G╠Д W─ВQJ FKL SKt ├╛╦ЖX YjR ├╛L╦аX FK╦иQK WKHR JLi F╠ЖD ├╛╦░L WK╠Ж F╦АQK WUDQK N╦Ю KR╦АFK W─ВQJ GRDQK WKX KR╦ЦF O╠ВL QKX╦МQ 7URQJ WU╩┤╦╝QJ K╠ВS JLi NK{QJ W─ВQJ ┬░ Yj Ek\ JL╦╝ Oj WK╦╝L ├╛L╦вP WKtFK K╠ВS ┬░ P╠ИF W─ВQJ JLi QjR V╦Ь Fy WiF ├╛╦╕QJ ├╛iQJ N╦в ├╛╦ЮQ O╠ВL QKX╦МQ FKR GRDQK QJKL╦жS F╠ЖD E╦АQ" 16

2. /ˌS GDQK ViFK QK̎QJ WKjQK YLrQ FK̆ FK˰W KL˦Q þDQJ WKDP JLD YjR YL˦F TX\˞W þ˪QK Yˠ JLi F˂ WURQJ þ˸L QJǉ F̆D EˀQ 6DX þy WKrP YjR WrQ F̆D QK̎QJ QJʴ˼L QrQ WKDP JLD &ǉQJ QrQ [HP [pW OL˦X WRjQ E˸ SKʴʲQJ SKiS þ˪QK JLi F̆D EˀQ þm KL˦X TX˂ QK˄W FKʴD EːQJ YL˦F E˴ QKL˦P P˸W QJʴ˼L Fy TXDQ þLˢP WUiL QJʴ̂F þˢ NKX˄\ þ˸QJ PˬL WK̈ P˸W FK~W

3. 7ˀR P˸W W˦S WK{QJ WLQ W̊ QJKLrQ F̈X WK̐F W˞ FK̈ NK{QJ SK˂L W̊ QK̎QJ WLQ þ˲Q QK˂P Yˠ FiF þ˰L WK̆ FˀQK WUDQK WU̐F WL˞S &K˨ þ˪QK DL þy WKX WKˌS G̎ OL˦X TX˂QJ FiR JLi F˂ WL˞S WK˪ Yj E˄W Nǣ WK{QJ WLQ WU̐F WX\˞Q QjR Yˠ JLi WU˪ WK̐F W˞ F̆D V˂Q SKˈP Yj FiFK þ˪QK JLi F̆D Kˬ ć˂P E˂R þ˸L QJǉ FK˪X WUiFK QKL˦P þ˪QK JLi F̆D PuQK Fy G̎ OL˦X Qj\ Yj þʴ̂F FˌS QKˌW OLrQ W̄F

4. /rQ O˪FK KˬS Y˺L QK̎QJ QJʴ˼L EiQ KjQJ WL˞S WK˪ Yj WuP NL˞P QʲL EˀQ Fy WKˢ WKrP YjR P˸W V˰ G˪FK Ȳ þL NqP V˂Q SKˈP F̆D PuQK 5. 3KkQ E˴ TX̖ WK˼L JLDQ F̆D EˀQ Yj F˂ QK̎QJ QJʴ˼L NKiF þˢ þ˂P E˂R Fy V̐ FK~ é WKʴ˼QJ [X\rQ FKR Y˄Q þˠ JLi F˂ ẄF Oj Q˞X EˀQ Fy P˸W FX˸F KˬS KjQJ WKiQJ KR˖F KjQJ TXé Y˺L GRDQK QJKL˦S F̆D PuQK Km\ þ˂P E˂R Y˄Q þˠ JLi F˂ QːP WURQJ FKʴʲQJ WUuQK WK˂R OXˌQ

6. 7̐ OjP TXHQ Y˺L FiF E˂QJ WtQK PˊX Yj EˎW þˆX WKX WKˌS WK{QJ WLQ WjL FKtQK FˆQ WKL˞W FKR FK~QJ Q˞X EˀQ ˾ WURQJ P˸W W˴ FK̈F O˺Q EˀQ Fy WKˢ JLDR QKL˦P Ȳ Qj\ FKR QJʴ˼L NKiF 7UX\ FˌS WUDQJ ZHE TXD þ˪D FK˨ ZZZ PDUNKROW FR XN KR˖F Pm 45 ErQ FˀQK Yj W˂L WjL OL˦X þtQK NqP 1y V˜ K̎X tFK FKR FiF SKˆQ VDX Yj JL~S EˀQ WK˄\ þʴ̂F Y˄Q þˠ Qj\ ˂QK Kʴ˾QJ WU̐F WL˞S þ˞Q GRDQK QJKL˦S QKʴ WK˞ QjR

BỐI CẢNH ĐỊNH GIÁ

̄F WLrX F̆D PˬL GRDQK QJKL˦S Oj WˀR UD ÔL QKXˌQ EˠQ Y̎QJ %ˀQ V˜ KˬF þʴ̂F WURQJ SKˆQ Qj\ Yj FiF SKˆQ WL˞S WKHR UːQJ JLi F˂ FKtQK Oj FKuD NKyD þˢ þˀW þʴ̂F P̄F WLrX WUrQ Yj P̈F JLi U˚ QK˄W KL˞P NKL Oj FRQ þʴ˼QJ þL þ˞Q ÔL QKXˌQ 3KˆQ Qj\ EDR J˲P /jP WK˞ QjR þˢ GRDQK QJKL˦S F˂L WKL˦Q ÔL QKXˌQ FiFK WĂQJ WUʴ˾QJ GRDQK QJKL˦S 9t Ḡ WK̐F WLˤQ Yˠ KL˦X TX˂ F̆D FiF FiFK WUrQ 7ˀL VDR PˬL QJʴ˼L NK{QJ QKˌQ UD UːQJ Y˄Q þˠ QːP ˾ YL˦F þ˪QK JLi 7URQJ SKˆQ Qj\ V̐ WĂQJ WUʴ˾QJ WURQJ KRˀW þ˸QJ NLQK GRDQK V˜ þʴ̂F SKkQ WtFK Yj EˀQ V˜ QKˌQ WK˄\ WˀL VDR YL˦F þ˪QK JLi SK˂L þ̈QJ þˆX WURQJ GDQK ViFK F{QJ YL˦F ʴX WLrQ F̆D PˬL GRDQK QJKL˦S %ˀQ Fy WKˢ W˂L [X˰QJ FiF WjL OL˦X Yj E˂QJ WtQK WKDP NK˂R þˢ W̐ WK̐F KL˦Q FiF SKpS WtQK ÔL QKXˌQ þʲQ JL˂Q VDX þy [HP [pW WiF þ˸QJ F̆D V̐ WĂQJ WUʴ˾QJ WUrQ FiF OƬQK Y̐F WUˬQJ þLˢP NKiF QKDX

┼А─Х ├к├а─│─Т ├│─Э─│─Т ─М─Х├П

L├аm thс║┐ n├аo ┬Ес╗Г doanh nghiс╗Зp cс║гi thiс╗Зn lс╗гi nhuс║нn &╦ВL WKL╦жQ O╠ВL QKX╦МQ NK{QJ NKy 7KX WK╦МS QK╠ОQJ TXDQ ├╛L╦вP NKiFK TXDQ Fy tFK +╦мF K╦оL NLQK QJKL╦жP F╠ЖD QK╠ОQJ GRDQK QJKL╦жS ├╛L WU╩┤╦║F Fy tFK ;k\ G╠РQJ K╦ж WK╦░QJ KR╦АW ├╛╦╕QJ JL~S QKkQ YLrQ Fy QKL╦аX F╩▓ K╦╕L F╦м ViW Y╦║L WK╠РF WL╦дQ WURQJ FiF O╞мQK Y╠РF WU╦мQJ ├╛L╦вP Fy tFK 'X\ WUu P╠ИF ├╛╦╕ V╦ФQ VjQJ WKD\ ├╛╦┤L ┬░ G╠РD WUrQ FKLD V╦Ъ V╠Р WKjQK F{QJ F╟ЙQJ Fy tFK 1K╩┤QJ QK╠ОQJ Ju E╦АQ WK╠РF V╠Р F╦ЖQ Oj GjQK V╠Р TXDQ WkP QJKLrP W~F ├╛╦ЮQ FK╠Ж ├╛╦а O╠ВL QKX╦МQ 9╦М\ W╦АL VDR YL╦жF W─ВQJ WU╩┤╦╛QJ O╠ВL QKX╦МQ O╦АL NKy NK─ВQ ├╛╦ЮQ Y╦М\" +╦ЖX K╦ЮW QK╠ОQJ QJ╩┤╦╝L OjP NLQK GRDQK WU╦В O╦╝L FkX K╦оL ┬▓OjP WK╦Ю QjR ├╛╦в F╦ВL WKL╦жQ O╠ВL QKX╦МQ┬│ E╦РQJ KDL O╠РD FK╦мQ *L╦ВP FKL SKt 7─ВQJ GRDQK WKX 7K╦иQK WKR╦ВQJ K╦м WKrP O╠РD FK╦мQ WK╠И ED 7─ВQJ Q─ВQJ VX╦ДW 0╦ЦF G QK╠ОQJ O╠РD FK╦мQ Qj\ ├╛╦аX ├╛~QJ QK╩┤QJ FK~QJ TXi ├╛╩▓Q JL╦ВQ ├╛╦в WU╦╛ WKjQK FiFK WL╦ЮS F╦МQ KL╦жX TX╦В Yj FK~QJ WK╦в KL╦жQ V╠Р [XQJ ├╛╦╕W W╠ИF Oj Q╦ЮX E╦АQ PX╦░Q W─ВQJ GRDQK WKX Fy O╦Ь E╦АQ F╦ЖQ W─ВQJ FKL SKt PDUNHWLQJ KR╦ЦF WX\╦вQ WKrP QKkQ YLrQ EiQ KjQJ 1╦ЮX E╦АQ PX╦░Q JL╦ВP FKL SKt YL╦жF Qj\ Fy WK╦в K╦АQ FK╦Ю NK╦В Q─ВQJ [╠М O├й F{QJ YL╦жF Pj E╦АQ PRQJ PX╦░Q 7K{QJ WK╩┤╦╝QJ WURQJ NLQK GRDQK WKX╦МW QJ╠О NLQK W╦Э E╦ЛF WKDQJ ├╛╩┤╠ВF QK╦ОF ├╛╦ЮQ WK╩┤╦╝QJ [X\rQ QK╩┤ WK╦в ├╛y Oj OL╦аX WKX╦░F FKR W╦ДW F╦В FiF KR╦АW ├╛╦╕QJ WjL FKtQK NpP KL╦жX TX╦В

╟З ╞а╟И [─Х─▓─Т ┼к├╗ ├й├Ш├к ┼к─Т├О─▓─М ╟З├╢├к─╗─▓─╗─▒─Х├╢┼г ─╗─Л ┼г├к├О─к├╢╟И╞╡ ─Т├О╞Л ├к┼Й─▓ ├│┼╕┼Н├к ─М┼И─Х ─к├Я ─з─Х─▓─Т ┼к├╗ ┼Ь┼п╞Л ─▒─╛ ╟К ├к─Т─Х├╗─▓ ─к┼╕┼Н├к ├│┼╕┼Н├к ─Т─╗├Ю├к─Т ├│─Ь─▓─Т ╞Д├Я ┼г┼╝ ├░┼╡─▓─М ┼к┼Э─Х├╝┼к ├│├╛ ┼к┼Э─╗─▓─М ─▓─Т─Х├╜┼п ─▓─М├Я─▓─Т ─з─Х─▓─Т ├░─╗├О─▓─Т╟А ─▓─Т├Ч┼к ─к├Я ┼к┼Э─╗─▓─М ┼г├а─▓ ╞К┼п├Ч┼к╞╗ f├╗┼п ┼г├а─▓ ╞К┼п├Ч┼к ╞Д┼М─Х ┼Ь┼п╞Л ─▒─╛ ├к├Я─▓─М ─к┼М─▓ ┼к─Т─Э ├к─Т─Х ┼Ъ─Т─Ч ╞Д├Я ─М─Х├П ├й├П─▓ ┼к┼Э├║─▓ ─▒┼А┼к ├│┼Л─▓ ╞Д─Ь ┼г├а─▓ ┼Ъ─Т├Ъ─▒ ┼г─Й ├к├Я─▓─М ─М─Х├а─▒╞╢ ─к├Я─▒ ─М─Х├О ┼к├Р─▓─М ─к┼Н─Х ─▓─Т┼п├Ш─▓ ╞Д├Я ─з─Т├а ─▓├Р─▓─М ├к├Ю─▓─Т ┼к┼Э├О─▓─Т╞╗

*RfG AJ fA ] J fG¤ f

1˝X W{L Fy WKˡ WĂQJ GRDQK WKX KjQJ QĂP OrQ Yj FKL SKt F˯ þ˩QK F̅D W{L NK{QJ WKD\ þ˳L W{L V˛ Fy V̇F PXD W˯W KʲQ W{L NK{QJ F˅Q SKˁL WKXr WKrP QJʴ˻L Yj WKHR K˫F WKX\˝W NLQK W˝ EˋF WKDQJ Qj\ W{L V˛ NL˝P þʴ́F P˷W V˯ WL˟Q O˹Q

6̐ WKˌW Oj þ˼L NK{QJ QKʴ Pʲ &KL SKt OX{Q WĂQJ NKL GRDQK QJKL˦S WĂQJ WUʴ˾QJ Yj WKʴ˼QJ þˢ þˀW þʴ̂F P̄F WLrX WĂQJ WUʴ˾QJ GRDQK QJKL˦S FˆQ FXQJ F˄S FKR NKiFK KjQJ QKLˠX ÔL tFK KʲQ GR þy ELrQ ÔL QKXˌQ JL˂P Yj YL˦F F˰ JˎQJ FkQ EːQJ WjL FKtQK FjQJ WU˾ QrQ NKy NKĂQ KʲQ %ːQJ FiFK V̌ ḠQJ FiFK WL˞S FˌQ QJk\ WKʲ QKʴ Yˌ\ þˢ F˂L WKL˦Q ÔL QKXˌQ QKLˠX FK̆ V˾ K̎X GRDQK QJKL˦S FKRiQJ QĴS E˾L V˰ Oʴ̂QJ Y˄Q þˠ SKiW VLQK 7ĂQJ GRDQK WKX Fy Y˚ þʲQ JL˂Q QKʴQJ FiFK WK̈F WK̐F KL˦Q OˀL SK̈F WˀS KʲQ U˄W QKLˠX

5 cách tăng trưởng doanh nghiệp 7˄W F˂ FiF GRDQK QJKL˦S þˠX FK˨ Oj V̐ N˞W K̂S F̆D QKLˠX E˸ SKˌQ KRˀW þ˸QJ %˸ SKˌQ FKX\rQ WKX PXD KR˖F V˂Q [X˄W V˂Q SKˈP E˸ SKˌQ FKX\rQ WuP NL˞P NKiFK KjQJ Yj EiQ KjQJ QJRjL UD FzQ FiF E˸ SKˌQ FKX\rQ TX˂Q Oé QKkQ V̐ Yj WjL FKtQK &RQ þʴ˼QJ F˂L WKL˦Q ÔL QKXˌQ WK̐F UD FKtQK Oj FRQ þʴ˼QJ F˂L WKL˦Q P˸W KR˖F QKLˠX E˸ SKˌQ WUrQ *Li Pj W{L Fy WKrP YjL NKiFK KjQJ KR˕F WĂQJ QKˋQ GL˥Q WKʴʲQJ KL˥X KR˕F QKˋS QJX\rQ OL˥X Y˹L JLi U˙ KʲQ KD\ WK~F þˇ\ QKkQ YLrQ OjP YL˥F FKĂP KʲQ P˷W FK~W

&iF GRDQK QJKL˦S OjP YL˦F KL˦X TX˂ V˜ OX{Q OX{Q WuP FiFK JL˂L TX\˞W FiF Y˄Q þˠ Qj\ ǇƠǈ ĕúĲ Īōĕ ĲĒůØĲ ǇŚŝĻƘŪ ıÎŝČĕĲǈƵ Īß ıŹê êĒúĲĒ ĪüêĒ ČĕŽÎ ČĕÏ éÏĲ êŷÎ ıŀŪ ţàĲ ŚĒÚı Ƅß êĒĕ ŚĒė ţàĲ Ɗů×Ū êŀĲČ ƄŌĕ êĒĕ ŚĒė Ūĕúů ŪĒŵ êŷÎ Ĳļƻ ĕúĲ Īōĕ ĲĒůØĲ éÎĻ ČŁı éĕúĲ Īōĕ ĲĒůØĲ ČŀŚ ǇČŝĻţţ ŚŝĻƘŪ ıÎŝČĕĲǈ Ƅß éĕúĲ Īōĕ ĲĒůØĲ ŝŉĲČ ǇĲöŪ ŚŝĻƘŪ ıÎŝČĕĲǈƻ

ŀĕ êàĳĒ óĝĳĒ ČĕÏ

.KL EˀQ EˎW þˆX P˸W FKL˞Q G˪FK QKːP WĂQJ ÔL QKXˌQ EˀQ FˆQ NKiP SKi FiFK WĂQJ WUʴ˾QJ GRDQK QJKL˦S ćy Oj 7ĂQJ V˰ Oʴ̂QJ NKiFK KjQJ þʴ̂F QKLˠX KʲQ Yj P˄W tW KʲQ 7ĂQJ WˆQ VX˄W JLDR G˪FK NKL˞Q NKiFK KjQJ KL˦Q WˀL JLDR G˪FK WKʴ˼QJ [X\rQ KʲQ 7ĂQJ JLi WU˪ WUXQJ EuQK F̆D P˶L JLDR G˪FK WĂQJ FK˄W Oʴ̂QJ Yj NK˰L Oʴ̂QJ 7ĂQJ JLi V˂Q SKˈP G˪FK Ȳ 7ĂQJ KL˦X TX˂ F̆D GRDQK QJKL˦S WĂQJ QĂQJ VX˄W FRQ QJʴ˼L JL˂P FKL SKt &KuD NKyD FKR W˄W F˂ FiF KRˀW þ˸QJ Qj\ Oj FKLD FK~QJ WKjQK FiF SKˆQ QKˮ þˢ Gˤ KLˢX Yj Gˤ JL˂L TX\˞W KʲQ 7ĂQJ GRDQK V˰ Yˠ Fʲ E˂Q Oj Fy QKLˠX NKiFK KjQJ KʲQ &y QKLˠX NKiFK KjQJ KʲQ WKʴ˼QJ þʴ̂F KLˢX Oj JLjQK WKrP NKiFK KjQJ P˺L QKʴQJ Qy FǉQJ EDR J˲P YL˦F JL̎ FKkQ NKiFK KjQJ KL˦Q WˀL *L̎ FKkQ NKiFK KjQJ KL˦Q WˀL Fy QJKƬD Oj þ˂P E˂R UːQJ Kˬ NK{QJ E˪ WKX\˞W SK̄F þˢ FKX\ˢQ VDQJ þ˰L WK̆ FˀQK WUDQK 9L˦F QJĂQ FK˖Q NKiFK KjQJ E˪ FkX WU˸P þzL KˮL P˸W K˦ WK˰QJ FKĂP VyF NKiFK KjQJ KRˀW þ˸QJ WKʴ˼QJ [X\rQ Yj KL˦X TX˂ 7URQJ P˷W F{QJ W\ G˩FK Ỹ FKX\rQ QJKL˥S P˷W FKL˝Q Oʴ́F FKĂP VyF NKiFK KjQJ þm þʴ́F WK̏F KL˥Q QKʴ VDX WKHR þy FiF NKiFK KjQJ KʿQJ $ V˛ þʴ́F J˕S P˕W WȔF WL˝S P˵L WKiQJ KʿQJ % FK˧ J˕S J˿ KDL WKiQJ P˷W O˅Q QKʴQJ WKiQJ QjR FǉQJ V˛ þʴ́F OLrQ K˥ TXD þL˥Q WKRʿL Yj W˅Q VX˃W J˕S P˕W NKiFK KjQJ KʿQJ & Oj ED WKiQJ P˷W O˅Q Y˹L V̏ K˵ WÚ F̅D WKʴ þL˥Q W̋ þˡ WKX K˗S NKRˁQJ FiFK ćL˟X Qj\ EX˷F GRDQK QJKL˥S SKˁL FK̅ þ˷QJ Yj WˋS WUXQJ V̏ FK~ é YjR QK̍QJ NKiFK KjQJ TXDQ WU˫QJ QK˃W