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ADVERTISING COMMUNICATION ANNE O’NEILL, Program Director The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. Today, with a multitude of media attempting to reach targeted audiences, businesses and organizations need to take an integrated approach to the promotions industry. An integrated marketing communication effort combines the promotional mix efforts of advertising, public relations, direct marketing, sales promotion and internet/social media to provide one clear, consistent and targeted message. Gannon’s Advertising Communication program, housed in the university’s School of Communication and the Arts, provides students an integrated approach with classes, assignments, projects, practica and an internship that draw on all of the promotional efforts to ensure knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries. The option to double major in Advertising and Public Relations is not available at this time. Advertising Communication Curriculum (Numerals in front of courses indicate credits) FRESHMAN Fall 2 First-Year Seminar/COMM 161 3 College Composition/LENG 111 3 History Without Borders/LHST 111 3 Presentational Strategies/SPCH 115 3 Introduction to Electronic Media/ COMM 111 3 Fine Arts Series 17 SOPHOMORE Fall 3 Global Language I 3 Philosophy II Series/LPHI 3 TV Production/COMM 211 3 TV Radio Performance/COMM 230 4 Electives 16
Spring 3 Critical Analysis & Composition/ LENG 112 3 Introduction to Philosophy/LPHI 13 1 3 Integrated Marketing Communication/ COMM 101 3 Found of Theology and Christian Morality/LTHE 101 6 Electives 18
Spring 3 Global Language II 3 The Bible: An Introduction/LTHE 201 3 Emerging Media Marketing/COMM 325 9 Electives 18
