Jake Gutman, Spring 24

PERSONAL BRANDING

Creating a logo, thank-you cards, business cards, résumé, and more was all part of building my personal brand. Every component was painstakingly designed to showcase my distinct personality and work ethic. Every little thing was carefully thought out, from the business cards that made a lasting impression to the logo that perfectly encapsulated who I am. Thank-you notes brought a human touch to my encounters, and my résumé effectively highlighted my experiences and skills. The goal of this project was to consistently portray myself in all branding materials while also being true to myself.

MOBY DICK REBRAND

I directed a thorough rebranding campaign that brought the wellknown fish and chip restaurant Moby Dick back to life. The goal was to preserve the brand’s core qualities while giving it a modern, new look. A key component of this project was redesigning a landing page, food truck, packaging, and logo. Every component was painstakingly designed to give a consistent visual identity throughout all touchpoints and to mirror Moby Dick’s dedication to premium seafood. With the rebranding, Moby Dick hopes to entice both new and returning consumers with an exciting and intriguing invitation to enjoy their delectable goods.

FOODTRUCK

NAPKINS

SODA CUP

TO GO BAG

LANDING

MUVIC

MUVIC represents a visionary concept that I’ve envisioned and brought to life. This innovative mobile app scans music to identify songs and provides users with a comprehensive list of every movie featuring that song. From the creation of the logo to the development of out-of-home and social media ads, I’ve meticulously crafted MUVIC’s branding to resonate with its audience. With aspirations to further develop and refine this groundbreaking concept, MUVIC has the potential to revolutionize the way people explore and connect with cinematic experiences.

EVERY VOTE EVERY VOICE CAMPAIGN

Every Vote Every Voice was a vibrant voting campaign that aimed to inspire and involve young voters. In order to ensure a consistent visual identity throughout all materials, I started the campaign by designing the logo and stickers. Furthermore, I created an extensive multi-page voting guide that provides crucial details and tools to encourage young people to participate in the political process. With the help of powerful out-of-home advertisements and captivating social media posts, the campaign attempted to raise young people’s understanding of the value of voting.

OSPREY AD CAMPAIGN

Entrusted with highlighting the durability and comfort of Osprey backpacks, I created an impactful advertising campaign that included magazine placements, billboards, and bus shelter ads. Each advertisement highlighted the Osprey backpacks’ ergonomic form and tough durability, luring outdoor enthusiasts with the prospect of unparalleled comfort. Through eye-catching billboard graphics and well-placed magazine ads, the campaign presented Osprey as the best option for anyone looking for equipment that can tackle any task and guarantee comfort at every turn.

BILLBOARD ADS

SAUCE FACTORY

I set out to remodel the packaging for Sauce Factory’s hot sauce and produce appealing labels for three different varieties. I created visually appealing and informative labels with the goal of encapsulating each flavor while preserving consistency in the brand. These labels expressed the personality and uniqueness of the company in addition to showcasing the robust flavors. In addition, to promote Sauce Factory’s redesigned hot sauce assortment, I created a multi-channel advertising campaign that included magazine placements, bus shelter ads, and in-store displays. Sauce Factory’s spicy sauces are known for their captivating taste and quality, and each of their eye-catching advertisements aims to entice viewers to add some flavor to their meals.

PHOENIX FILM FESTIVAL VIP PACKAGE

I completed a thorough branding project for the Phoenix Film Festival, which includes an updated logo and several promotional items. The new logo sought to convey the spirit of the event while keeping a contemporary and eye-catching appearance. Furthermore, I produced captivating out-of-home (OOH) ads to draw interest and build a buzz about the festival. Strategically designed social media advertisements were used to promote event highlights and ticket sales to a larger audience. I designed special content for the VIP package to improve the festival-goers’ experience and help them feel important and fully involved in the film industry. This project demonstrated my capacity to develop powerful branding for a significant cultural event such as the Phoenix Film Festival across a variety of media.

EVENT PROGRAM

FLASH DRIVE

POPCORN BOX