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Sweet Heat
Branding
Sweet Heat is an American favorite when it comes to hot sauces. They produce a series of sauces that are sold in supermarkets all over the country. The objective was to create a new identity to appeal to a younger audience while maintaining their older customers. Creating the Sweet Sam character gives consumers a fun character to relate to. The variations in the logo and his expressions provide a glimpse into the experience you will have with each flavor. This creates excitement and anticipation for the next flavors and Sweet Sam’s reaction.
Honest Creativity
Book Cover
Honest Creativity was written by the Dean of GCU College of Arts and Media, Craig Detweiler. He needed a cover design that would tell the story of what the book was about without giving it away completely. As the cover depicts, the book explores the concept of creativity and its various manifestations. The idea of going back to the root of our creativity when we explored the things we liked without judgment is seen in the use of colorful magnets and chalk.
Lusso
Package Design
Lusso is a high-end chocolate bar brought to the American market by the Italian-based Ferrero company. This luxurious new identity is for connoisseurs and special occasion indulgences. Lusso is Italian for luxury, and this packaging is just that. The elegance will catch the attention of those who appreciate the finer things in life. The matte black package with a spot-varnished pattern and gold foil gives this bar an elevated look that is sure to stand out.
Joining Degree Breaking Limits
Poster Design
Joining Degree Breaking Limits is a short film that won Best Documentary at the Grand Canyon University 2023 Film Festival. The poster was designed to represent women in sports, specifically the featured athlete and rugby. It conveys the strength female athletes have within them and their ability to break beyond any limitations.
Tour de Trail
Event Emblem
Tour de Trail is a bike race in Colorado that features beautiful scenery for the entire family to enjoy. This emblem captures the beauty of Colorado’s mountains and colorful skies. The bike wheel encapsulates the scene to represent how the event brings cyclists and families together and fosters a sense of community among biking lovers. Along with the event, the merchandise is a great way for cyclists to share their passion with their kids providing matching hats and socks.
Bark
Branding & Package Design
Bark Dog Salon and Grooming is a premier pet grooming salon where pets are treated like family. With a wide range of grooming services and professionals who provide the same love and care they give to their furry friends; this salon is the place to be. The branding showcases the services, products, and fun spirit of the company.
