DESIGN
BLOOMING HEART BOTANICALS
The creation of Blooming Heart Botanicals involved creating an entirely new brand. Blooming Heart Botanicals is a Live Plant & Floral Shop. When creating the collateral pieces for this brand, I wanted to ensure that the branding aligned with Blooming Heart Botanicals target audience. The design and feel of the logo is made to appeal to an older demographic; Individuals who are between the ages of 30-39.
01
LOGO
HONEST CREATIVITY
Honest Creativity was a project that involved creating a book cover for Dean Detweiler.
Dean Detweiler’s book addressed Graphic Design, AI, and how they all fit together. With that being said, he wanted a cover that would shine a light on a creative’s process when it comes to design and how it’s different from the process of AI.
02
BOOK COVER
SOCIAL MEDIA CAMPAIGN
MOVING FORWARD
Moving Forward is an eating disorder recovery app that was created with the mission to support individuals on their journey to healing and empowerment. The collateral piece created for Moving Forward fall directly in line with it’s target audience. Through a combination of evidence-based resources, personalized goal setting, and community support, Moving Forward aims to provide users with the tools and motivation they need to overcome their challenges and build a healthier relationship with food and their bodies.
03
LOGO DESIGN
SAM’S SWEET CHILI
The design project for Sam’s sweet chili sauce involved creating a new packaging design for the product. The goal was to update the branding and packaging to appeal to a younger demographic while still maintaining the traditional and authentic feel of the product. The one mandatory for this redesign was a logo that was able to adapt to each spice level of Sam’s Sweet Chili Sauce. The logo created adopts different colors that each represent the different spice levels of the chili sauce.
04
SAM’S SWEET CHILI SAUCE
OUTDOOR CAMPAIGN
PROJECT YELLOW LIGHT
Project Yellow Light aims to spread awareness and promote the message that no text is worth risking your life or the lives of others on the road. The billboard that was created focuses on the consequences and how different things will be if one was caught for texting and driving. Ultimately, the goal of these billboards is to encourage drivers to make responsible choices behind the wheel and help reduce the number of accidents caused by texting while driving.
05
COMPANY RE-BRAND
DYSONBEST IN CLASS
This campaign highlights the company’s commitment to quality and longevity by showing it’s customers what makes Dyson stand out from the rest. By providing exceptional service and support, Dyson solidifies their reputation as a high-end brand that values durability and customer satisfaction. This strategic approach not only enhances the brand’s image but also positions Dyson as a leader in the luxury appliance market.
06
NEW YORK TIMES
RE-DESIGN
The creation of Blooming Heart Botanicals involved creating an entirely new brand. Blooming Heart Botanicals is a Live Plant & Floral Shop. When creating the collateral pieces for this brand, I wanted to ensure that the branding aligned with Blooming Heart Botanicals target audience. The design and feel of the logo is made to appeal to an older demographic; Individuals who are between the ages of 30-39. WEBSITE DESIGN
07
PACKAGE DESIGN
WONKA
RE-DESIGN
The creation of Blooming Heart Botanicals involved creating an entirely new brand. Blooming Heart Botanicals is a Live Plant & Floral Shop. When creating the collateral pieces for this brand, I wanted to ensure that the branding aligned with Blooming Heart Botanicals target audience. The design and feel of the logo is made to appeal to an older demographic; Individuals who are between the ages of 30-39.
08
POSTER DESIGN
DEVIL’S ADVOCATE
The creation of Blooming Heart Botanicals involved creating an entirely new brand. Blooming Heart Botanicals is a Live Plant & Floral Shop. When creating the collateral pieces for this brand, I wanted to ensure that the branding aligned with Blooming Heart Botanicals target audience. The design and feel of the logo is made to appeal to an older demographic; Individuals who are between the ages of 30-39.
09
“The
Lord Is Within Her, She Will Not Fall; God Will Help Her At The Break Of Day” Psalms 46: 5