Social Media
Digital Camapigns + Branding
As a passionate social media major, I’ve curated a vibrant world right here on this digital canvas. I’m the curator of captivating captions, the architect of eyecatching visuals, and the conductor of community engagement. From hashtags to heart emojis, I thrive on turning digital interactions into meaningful conversations. Whether you’re a brand seeking authenticity or a fellow social enthusiast, consider this your backstage pass.
Instagram TikTok
TechForce Foundation
Digital Email Campaign + Branding
TechForce Foundations, a nonprofit 501©(3) organization based in Phoenix, AZ, is dedicated to career exploration and workforce development for technician professionals across various industry sectors. As part of an email marketing campaign, I successfully executed four promotional emails for TechForce. These emails aimed to inspire individuals to explore technician professions, support students in obtaining technical education, and connect techs with resources, mentors, and employers to thrive in their careers.
Comfort Crafted Digital Advertising + Branding
As the creative force behind the Comfort Crafted brand, I meticulously curated every aspect of its identity. Crafting engaging email marketing campaigns, I invited audiences into a world of snug indulgence. On social platforms, I wove narratives that resonated with our community, celebrating life’s simple pleasures. And finally, the website—my canvas for weaving together aesthetics and functionality—became a haven where visitors could explore, shop, and immerse themselves in the art of comfort.
https://www.instagram.com/liv.sandbox/
The Sonoran Desert, bathed in moonlight, pulsating with spine-tingling beats. Super Unnatural Festival, Arizona’s first annual Halloween music extravaganza, materializes like a spectral dream. As the emissary of the festival’s brand voice, I conjured enchantment and intrigue. Armed with a spellbinding lineup: Fisher, Dom Dolla, Four Tet, and more—I wove incantations across social channels. Overall it is was a bewitching symphony of awareness that echoed far beyond the desert sands.
Instagram Story
Facebook Story
The Last Movie Ever Made Content Coverage + Brand Voice
TechForce Foundations, a nonprofit 501©(3) organization based in Phoenix, AZ, is dedicated to career explo ration and workforce development for technician professionals across various industry sectors. As part of an email marketing campaign, I successfully executed four promotional emails for TechForce. These emails aimed to inspire individuals to explore technician professions, support students in obtaining technical education, and connect techs with resources, mentors, and employers to thrive in their careers. The campaign highlighted the fulfilling lifestyles and economic potential of tech careers.
Pickers Playground Content Coverage + Brand Persona
For this project, I immersed myself in the vibrant world of Picker’s Playground, a charming vintage thrifting mart teeming with unique finds. Armed with curiosity and a recorder, I engaged in lively conversations with the market’s diverse vendors. Their eyes sparkled as they unveiled cherished pieces. Through these interviews, I captured not just the tangible artifacts but also the intangible stories woven into each item. My mission? To breathe life into Picker’s Playground’s brand voice, celebrating nostalgia, authenticity, and the thrill of discovery.
Pickers Playground Content Coverage + Brand Persona
For this project, I immersed myself in the vibrant world of Picker’s Playground, a charming vintage thrifting mart teeming with unique finds. Armed with curiosity and a recorder, I engaged in lively conversations with the market’s diverse vendors. Their eyes sparkled as they unveiled cherished pieces. Through these interviews, I captured not just the tangible artifacts but also the intangible stories woven into each item. My mission? To breathe life into Picker’s Playground’s brand voice, celebrating nostalgia, authenticity, and the thrill of discovery.
Unleashing Horror Harkins
Targeted Social Media Advertising
In the dimly lit corridors of Harkins Theaters, a spine-chilling transformation awaits. As the architect of our paid social ads, I conjured a macabre spectacle: iconic horror characters— leather-clad Freddy, ethereal Samara, and the enigmatic Slender Man—materializing in the aisles. Their presence, both thrilling and unsettling, lured audiences into our sinister cinematic realm.
Midnight
Buzz Festival
Gig Poster + Advertising
For the “Midnight Buzz Festival”, I conceptualized and designed an electrifying gig poster that pulses with energy. Combining my skills in Illustrator, Photoshop, and InDesign, I crafted a visual symphony. The centerpiece? A cut-up CD, fragmented and refracted, symbolizing the fusion of sound-waves and nocturnal vibes. The poster beckons music enthusiasts to a fictional night of pulsating beats, neon hues, and a buzz that transcends time.
AZ Modern Foods
Layouts + Editorial Publication
In this assignment, I didn’t merely design a magazine; I wove a tapestry of Arizona’s past, present, and future. The pages whispered tales of ancestral kitchens, bustling markets, and sun-kissed harvests. “AZ Modern Foods” became a love letter to the desert—a vibrant mosaic of taste, tradition, and creativity.
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Monogram Logo
Visual Composites + Branding Strategy
During this visual alchemy, I intended to breath life into monogram logos. Armed with creativity and pixel precision, I conjured over 20 tantalizing thumbnails, each a tiny universe of form and meaning. These miniature masterpieces danced across my screen, whispering secrets of elegance, identity, and brand resonance. But I didn’t stop there. These embryonic designs metamorphosed into marketable marvels. I refined, tweaked, and polished until they gleamed like rare gems.
CONTENT #7
Highlight the artists with
via their socials to viewers the people who truly
image captured my lighting and how it that this point of
CONTENT #4
person: Shoot the entry line
as a media, wanted to give an exclusive
reality: The parking for admission. Because of this, line.
435 Collective and next event, I know I #artshow #showcase #event
The direction given by the point person: Feature the chocolatier experience and expose the audience to the small businesses in attendance
Initial strategy: Capture the point of purchase from the small business and highlight the businesses UVP
How expectations measure up to the reality: The lighting for this specific area was darker in comparison and the owner took a break so was unable to capture my initial
From @midgechocolatebusiness to being in awe of the artwork and the live body art!
The atmosphere of the @chocolateandartshow, is one you won’t want to miss! #facepainting #artwork #chocolate#chocolatelover #chocolateandartshow #phx #az
https://www.instagram.com/p/CxhXlIROAqT/?utm_source=ig_web_copy_link
CONTENT #6
https://www.instagram.com/p/Cxho9QcuVPb/
Capture the pieces that
Capturing the wall art that is void of the individuals who are gathered around to give the viewers a first-person pov.
Due to the proximity of the crowd, I was unable to capture the entire panoramic of the south side
major focal point on artist and
Initial strategy: Give a focal point specifically to the artist's work away from the audience, to give it its own space to attract the viewer's attention.
How expectations measure up to reality: This piece of content was the ideal execution from my shot list, but the inclusion of the artist setting it up could have elevated it.
Captions:
liv.sandbox Taking in the artistry at the Chocolate and Art Show event. Stay tuned for artist interviews!
@chocolateandartshow @mobyartsla#artshow #chocolate #artist #artwork
Chocolate and Art Show
Interviewing + Event Promotion
In this delectable project, I stepped into a world where creativity melted like fine chocolate. As the event’s media coverage, my lens captured more than just brushstrokes—it immortalized passion, vulnerability, and soul. The Chocolate and Art Show unfolded before me, a sensory feast where cocoa met canvas. My camera clicked, my pen danced. These interviews weren’t mere soundbites; they were brushstrokes on the canvas of awareness. Through articles, social posts, and heartfelt captions, I wove their stories into the digital fabric. The event’s heartbeat pulsed through pixels, reaching art lovers, fellow creators, and potential collaborators.
Vinyl Vogue
Styling
+ Audience Engagement
In this rhythmic project, I wove together two passions: music and fashion. Vinyl Vogue—my brainchild—was more than an account; it was a symphony of style notes and beat drops. Each day, I curated harmonious ensembles, pairing vintage vinyl records with runway-inspired looks. The needle touched vinyl, and the fabric whispered melodies. But it wasn’t just about numbers; it was about connection. I listened to their comments, their emoji applause, their silent nods. They wanted more ‘70s funk, more indie rock edge
