Matelyn McCabe, Fall 2023 by GCU College of Arts & Media

MATELYN HOPE MCCABE

My journey in the world of creativity began with a camera in hand, capturing the beauty of the world through the lens. Over the years, I’ve honed my skills to not only seize moments but to also create visual stories. Whether it’s a crisp portrait, a captivating presentation, or a meticulously designed graphic, I pride myself on delivering nothing but the best through my attention to detail. I go the extra mile to bring my clients’ visions to life; explore my portfolio and let’s create something extraordinary together and make your vision a reality.

GET TO KNOW ME

WET NOSES RESCUE

I created this nonprofit brand from scratch and designed an entire campaign for it called #savealifetoday. The strategy statement is what guided and inspired my creation of all of the brand components, such as the web banner, email marketing, blog, website, social media presense, and merch.

STRATEGY STATEMENT

Using focused ad targeting on Instagram, we will reach out to the younger middle class, males and females, with emotional, interactive, trendy, and humorous content to convince them to adopt an animal to add to their growing families.

RE S CUE

#SAVEALIFETODAY

WET N OSES

RESCUE CAMPAIGN

Save a life today! ADOPT ME NOW Wet Noses Rescue What’s goin’ on this week at Wet Noses? WET NOSES RESCUE Partnership with PetSmart In the Spotl ght 5 Ways You will Beneﬁt from Adopting a Pet From Wet Noses Rescue Featured for you this week… We’ e partner ng wi h PetSmart Become a dog mom or dad th s month and rece ve a comp imen ary care package fu of good es such as toys reats a eash and more Th s spec a of er star s today through May 31st so check t out and don m ss i ! We come to We Noses Rescue where we c eate happi y ever afters” for ou fur y r ends as wel as yourse f An adopt on does Meet Brad S t Char es Bark ey and A-Leash-A Keys ust a few of our favorite urry fr ends here at Wet Noses Rescue Each o them has their own personal ty so read more to see f any of them could be your perfect match! WET NOSES RESCUE P P C U S U ub b C h 2023, Partnership w th PetSmart In the Spotlight 5 Ways You wi Beneﬁt from Adopt ng a Pet From Wet Noses Rescue Featured for you this week… We re partner ng w th Pe Smar Become a dog mom o dad th s month and rece ve a comp men a y ca e package u of good es such as oy ea s a eash and more Th s spec a o e s a s today h ough May 31s so check ou and don m s t We come o We Noses Re c e he e e c ea e happ y e e afters” or ou u y ends as we as you se An adopt on does not only he p an an ma f nd he u eve home t a so w be life changing o you as the r new owner F nd ou why Meet B ad S Cha es Bark ey and A-Leash-A Keys u t a ew o our favorite fu ry end he e a We Noses Rescue Each o hem has hei own pe sona y so read mo e to see any of hem could be your pe ec ma ch! VISIT OUR WEB T

Adopt About Us Foster Events Volunteer Contact Us Pr vacy Po cy Terms & Cond t ons FAQS HOW TO: Support Wet Noses Rescue MARCH 3, 2023 MASON MCCABE 5 WAYS YOU WILL BENEFIT FROM ADOPTING A PET FROM WET NOSES RESCUE We come to Wet Noses Rescue, where we create “happi y ever afters” for our furry fr ends, as we l as yourse f! An adopt on does not only he p an animal ﬁnd the r “furever” home; t also w l be l fe chang ng for you as their new owner! Find out why below

Endless amounts of love and cudd es! Our shelter dogs have so much ove o g ve they ust need someone to g ve i o Tha s what you ’ e he e for! You get to be on the rece ving end o ove cudd es k sses and compan onsh p from your new urry fr end Who wou dn t want that?

You have a reason to take up an act ve ifesty e A four-legged r end w give you a eason to ge outs de and get act ve Your newfound motivation comes rom a wagg ng a and exc ted dog Make he r day and your own noth ng s better than a walk w th your dog on a sunny day Plus, wa king a dog s ke a magnet when t comes o making new r ends 3. Built in BFF! Life can be stressfu but fe w th a escue an ma can a eviate some of tha st ess Your fu ry r end wil always be by your side to is en They won t e you down They won t udge you They won hurt you When peop e d sappo n you your furry fr end w a ways be by your s de to com ort you Cudd es are ree therapy we al need in our ves and you can make hat happen by we com ng one of ou animals n o your home w th open a ms 4. You are saving more than one ife! When you rescue a pet here at Wet Noses Rescue you actua y save mo e ves han one He p ng even just one animal f nd a home makes such a di ference you he p make more space for other animals in the shel er, g ving them the chance to a so f nd a home and oving owner ke yourse f You also are he p ng o put a stop o commerc a breed ng wh ch are puppy m l s that keep the r animals in cages and m st eat them These puppy m s ex st because o demand so you adop a furry f iend rom us nstead o buy a purebred one and encourage others to do the same the wor d s one s ep closer to one w thou puppy m s and he harsh reatment of an ma s By adopt ng an animal, you are making a huge d ference in the wor d 5. You wil become part of a support system Rescue she ters ke our own are there to suppor you a ong the way wh e breede s and pet s ores are not We egular y check n w th you o make sure that the an ma you adop ed s n good hands and o fer to help n any way that you need We do everyth ng hat we can o ensure tha you and your new pet are happy! Adding a new member to your fami y wi l beneﬁt you in a multitude of ways, so don’t pass up that pup star ng at you hopefu ly through ts cage save a ife today Wet Noses Rescue is always n need of he p and support rom people like YOU! Don t know where to s ar ? Fo ow th s HOW TO guide o make a d f erence and save a life oday! WET NOSES RESCUE CAMPAIGN

7453 likes View all comments wetnosesrescue Charles Barkley checkin’ in. I’m so honored to have been selected for this month’s celebrity here at Wet Noses. Come visit me and let’s play ball! #savealifetoday wetnosesrescue 7453 likes View all comments wetnosesrescue Like and share this post of our friend Pitbull, let’s help him become Mr. Worldwide! For each repost, we will take $5

of his adoption fee. #savealifetoday

WET N OSES RE CUE

wetnosesrescue 7453 likes View all comments wetnosesrescue Christie left Wet Noses today with the biggest smile on her face because she found her new furever friend! #savealifetoday

WET N OSES RE CUE WET N OSES RES CUE WET NOSES RESCUE CAMPAIGN

wetnosesrescue

Adopt a dog during the first 3 months of our #savealifetoday campaign, receive a personalized tote bag full of treats and goodies for your new furry friend!

#SAVEALIFETODAY

Fairways of Woodside Golf Course needed an entire rebrand, including social media, logo design, menu design, and print design. I recreated their Instagram presence to fit the lively and trendy vibe of the course. The tagline I created for the course, “Where golf meets happy hour” portrays that this golf course is super laid back and all about creating good times and good memories out on the course. The photography used is all my own from being a cart girl there, so it gives viewers a realistic and genuine view into what the experience at Fairways of Woodside Golf Course looks like.

FAIRWAYS OF WOODSIDE

04:28

Fairways of Woodside Golf Course fairwaysofwoodside

Edit Proﬁle 9 Posts 2,009 Followers 1,243 Following

Where golf meets happy hour, you’ll ﬁnd us! Swing in to the clubhouse after your round for food, drinks, and good vibes. Cheers to the ultimate golﬁng experience!

WOODSIDE REBRAND

See the 13 comments 1 hours ago

Liked by badbirdiegolf, golfdigest and others @fairwaysofwoodside Saturdays are for the boys!

1 1 1

@fairwaysofwoodside Sussex, WI

where golf meets happy hour book your tee time at fairways.com FAIRWAYS OF WOODSIDE REBRAND

fries

Bang Bang Crispy Chicken Sandwich 12

Served with fries, shredded lettuce, pickles, topped with Bang Bang Sauce

Nashville Hot Sandwich 12

Sweet Nashville Hot Sauce with coleslaw, topped with pickles on a brioche bun, served with fries

Chicken Wings 15

Smoked juicy chicken wings tossed in your choice of Gochujang, Franks Red Hot, Sweet BBQ, Sriracha Bourbon, mango habanero, or garlic parmesan, topped with green onion, served with Ranch

Boneless Crispy Chicken Wings 15

Crispy tender boneless chicken wings tossed in your choice of Gochujang, Nashville Hot, Franks Red Hot, Sweet BBQ, Sriracha Bourbon, Mango Habanero, or Garlic Parmesan, topped with green onion, served with Ranch & fries

Adobo Chicken Quesadilla 12

Flour tortilla loaded with shredded cheese, onion, and adobo chicken, served with a side of salsa & sour cream

Grilled Chicken Sandwich 12

Juicy grilled chicken topped with cheddar cheese with your choice of sauce on the side, Sriracha Bourbon, Mango Habanero, Garlic Parmesan, Chipotle Ranch, Nashville Hot, Gochujang, or Sweet BBQ, served with a side of fries

Smoked Pulled Pork BBQ Sandwich 12

Smoked Pulled Pork served on a soft brioche bun topped with Sweet BBQ, served with a side of coleslaw and fries

APPS

Onion Rings 5

Served with Chipotle Ranch

Chips & Salsa 5

Served with fresh lime tortilla chips

Mexican Street Corn Dip 6

Served with fresh lime tortilla chips

Spinach Artichoke Dip 6

Served with fresh lime tortilla chips

Wisconsin Cheese Curds 10

Tossed in Parmesan Cheese, Served with Ranch & Gochujang

Bangin’ Fries 12

Tossed with spicy chicken, coleslaw & pickles

Fairways Nachos 10

Your choice of adobo chicken or smoked pulled pork. Served on Mojito Lime Chips loaded with shredded cheese, topped with onions. Side of salsa and sour cream

PIZZA

Classic Cheese 18

Pepperoni 19

Sausage 19

Sausage & Pepperoni 20

Meat Lovers 21

(Pepperoni, Sausage & Canadian Bacon)

ALL

DINE

FOOD IS FOR

IN ONLY

THROUGH THE LENS

SPORTS EVENTS

CHALLENGE2024

D ME UNI

MIDWEST

Challenge 2024

Des Moines, Iowa

ʼ DAY

CHALLENGE 2024 in the

RESIDENTS

EVENTS LOGOS SLAM

Blues Bash 2024

SHOWCASE 2024 Memphis

L UR

BASKETBALL

CHAPMAN

BASKETBALL

LThe task was to create a secondary logo for Chapman Basketball Academy that was funky, bright, colorful, and different. The only parameter the client gave me was that the word “culture” needed to be included in the design. To accomplish this while maintaining some of their existing branding, I incorporated their “C” logo with multiple other typefaces and colors.

UR L UR

YOURSELF A DRINK,

SLOW SIPS, BIG SMILES

SLOWSIPS, BIG SMILES

I created the brand “Lazy Liquor Co.” from scratch. What makes this tequila brand stand out from other competitors is its enthusiasm for wildlife. With every purchase of any awesome Lazy Liquor Co. product, 5% is donated directly to saving the sloths, as they have become an endangered species.

LAZY LIQUOR BRAND

WHERE TIME SLOWS DOWN 40% ALC. BY VOL. | 750ML POUR

SIP

THE SLOTHS.

SAVE

SLOW,

BRAND CREATION

PHX 32 SUMMER

I was tasked with creating a website with the goal of convincing viewers that it is a good idea to hold the Summer Olympics in Phoenix, Arizona in 2032. I worked with responsive web design for 3 different sizes, a phone, a tablet, and a computer. I additionally created all of the components that went into the website, such as the event’s logo, branding, imagery, typography, icons, and graphics.

PHX

SUMMER OLYMPICS

BE A PART OF IT ALL Do you want to be a involved in the next big thing for the city of Phoenix? Organizing Committee Customer Service Representative Data Analyst Media Director Sign up to receive updates about the PHX ’32 games. No I’m not sure Name Email Address Sign Up Now TERMS & CONDITIONS CAREERS AQ’S PRIVACY POLICY STAY IN THE KNOW Are you interested in Phoenix hosting the 2032 Summer Olympics? Yes! TIME TO GET COMF Y -Number of miles: 28 -Number of stations: 38 -Number of parking spaces: 4,488 -Total travel time: 90 minutes -Passenger capacity: 175 -Cost to ride: $2.00 per ride, $4.00 1-Day Pass With the option of 15 different transit centers and experience from hosting the Super Bowl in 2015 and 2023, the Phoenix Transit Bus system is prepared to ensure that visitors are able to have convenient and affordable rides to the Olympic Games and other events during that time. Park-and-rides are available in Phoenix, Tempe, and Mesa, and stops include major venues such as State Farm Stadium. Phoenix Transit Bus Valley Metro Rail Links Phoenix to communities such as Tempe and Mesa, stops at Chase Field, The Footprint Center and Mill Avenue in Tempe ON THE MOVE Cambria Hotel Phoenix $129 a night Centrally located in Downtown Phoenix, just minutes away from the Roosevelt Row Arts District, the Cambria offers free wifi, a full restaurant and bar and a fitness center Their rooftop lounge is the perfect spot to get drinks with a skyline view Royal Palms Resort and Spa $504 a night This luxury resort and spa located in Scottsdale has a world-class cuisine, extensive spa services, and beautiful desert landscapes at the base of Camelback Mountain. This is the perfect location for adults, with the bars and events from Old Town Scottsdale within walking distance. Chandler Airbnb $163 a night In the perfect family-friendly area, this home for 7 guests includes a heated private pool, 4 bedrooms, and 2 baths. This cozy home is only about 20 minutes from Scottsdale and has all the amenities you need and more! Book now Book now Book now COMPETE AS ONE WHY PHOENIX EVENTS CAREERS OCATIONS TRANSPORTATION HOUSING ABOUT COMPETE AS ONE HOME OF THE PHOENIX SUNS Phoenix, Arizona is the hub for all of your entertainment needs. Whether it’ the sunshine and lounging at the pool, the beautiful desert and mountains, exhilarating nightlife, awardwinning dining, championship-winning sports teams, or outdoor activities, there is something here for everyone. Aside from being the ideal vacation spot, Phoenix has the resources to become the ideal location for the 2032 Summer Olympics. Why is Phoenix the perfect place to host the Summer Games? Where will there be room to house all of the athletes and fans? TAKE A LOOK AROUND YOUR CIT Y LET THE GAMES BEGIN What benefit will the Summer Games bring to Phoenix? FAQS How can get involved? TAKE A LOOK AROUND YOUR CIT Y LET THE GAMES BEGIN BE A PART Organizing Committee Customer Service Representative TIME TO GET COMF Y -Number of miles: 28 -Number of stations: 38 -Number of parking spaces: 4,488 -Total travel time: 90 minutes -Passenger capacity: 175 -Cost to ride: $2.00 per ride, $4.00 1-Day Pass With the option of 15 different transit centers and experience from hosting the Super Bowl in 2015 and 2023, the Phoenix Transit Bus system is prepared to ensure that visitors are able to have convenient and affordable rides to the Olympic Games and other events during that time. Park-and-rides are available in Phoenix, Tempe, and Mesa, and stops include major venues such as State Farm Stadium. Phoenix Transit Bus Valley Metro Rail Links Phoenix to communities such as Tempe and Mesa, stops at Chase Field, The Footprint Center and Mill Avenue in Tempe ON THE MOVE Cambria Hotel Phoenix $129 a night Centrally located in Downtown Phoenix, just minutes away from the Roosevelt Row Arts District, the Cambria offers free wifi, a full restaurant and bar and a fitness center Their rooftop lounge is the perfect spot to get drinks with a skyline view Royal Palms Resort and Spa $504 a night This luxury resort and spa located in Scottsdale has a world-class cuisine, extensive spa services, and beautiful desert landscapes at the base of Camelback Mountain. This is the perfect location for adults, with the bars and events from Old Town Scottsdale within walking distance. Chandler Airbnb $163 a night In the perfect family-friendly area, this home for guests includes a heated private pool, 4 bedrooms, and 2 baths. This cozy home is only about 20 minutes from Scottsdale and has all the amenities you need and more! Book now Book now Book now

ILLUSTRATION

MOLLY

ILLUSTRATION WORK

MARLEY

LICKITY SPLIT

For any project, my first step is to create a mood board full of visual inspiration, fonts, textures, and color palettes. From there, I get into sketching thumbnails. I typically like to do 10-20 of them depending on the project. The next and last step I do before creating a final is design colored roughs, usually 3. From there I pick one and tighten it up to become the final logo.

split L ckity

SPLIT BRANDING

where every moment is sweet

split

414.614.3818 matelyn.hope@gmail.com