Matthew Melton, Spring 24

Mathew Melton | Graphic Designer

To the friends I have made.

To my family who walked so I could run.

To Desiree who has been there every step of the way.

Spotter

Spotter is a fitness-training app created in 2022 within the warehouse district of Phoenix, Arizona. The app focuses on achieving the client’s goals from home. Clients can select a monthly plan, and work out on their terms. They fill out a survey when they initially download the app and get matched with a certified personal trainer who dials in on the client’s goals. Clients can even schedule an in-person training session to get that extra personal touch. Overall, we believe in doing something today as putting it off tomorrow is not guaranteed; whatever that may be.

For this project, I have created a social media advertisement campaign to encourage individuals to download our app and subscribe to our services.

Variation 1

Variation 2

Variation 3

App Logo

TAP INTO TOMORROW.

Arizona Hispanic Chamber of Commerce

The AZHCC promotes the success of minority-owned and small businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of the Chamber.

I have interned at the AZHCC for over a year since September 2022 and had the opportunity to help edit and create their graphics. For this project, I have created a print and digital holiday invite card to our end-of-year party.

Misletoe Green

Composition 1 Rythmic Red HEX: #ee2d30

R:238 G:45 B:48

C:0 M:86 Y:89 K:0

PMS: Warm Red C

Composition 2

Year End Meeting & Holiday Party

HEX: #009548

R:0 G:149 B:72

C:86 M:16 Y:100 K:3

PMS: 340 C

Checkmate Dementia

Checkmate Dementia is a non-profit organization that aims to bring awareness to dementia and help the elderly in their fight against this disease. They do this by teaching and playing chess at elderly homes. They also hold chess tournaments, where the proceeds go towards elderly homes, dementia care facilities, and dementia research.

I love playing chess, and what I love more than that is to help others. This organization does not have a logo, icons, or a well-developed website. For this project, I have created the material.

Global Shapers Community: Phoenix Hub

Born out of the World Economic Forum, the Global Shapers Community is a network of inspiring young individuals under the age of 30 to work together to address local, regional, and global challenges.

I joined the Phoenix hub in May of 2023, and have volunteered my skills and services to help change Phoenix. For the Grow Some Shade project, we planted hundreds of trees in nearby neighborhoods and schools to help provide shade during the hot summer months. But to receive funding from the city, I have created a logo that ecompasses hope and growth.

GROW SOME SHADE

Photography

When I’m not busy creating graphics, I enjoy capturing what Arizona has to offer. I have done photography for about four years now, and I’m always excited to learn new techniques and methods. Here are some photos that I have taken throughout my time at Grand Canyon University.