106
Updates Salvamac, the people at the centre – 2021 is another positive year! All indicators are growing, confirming the validity of the strategies adopted to cope with the economic and structural changes that have occurred in many markets. For Salvamac, which recently celebrated its birthday, it is time to make an assessment of a long and intense industrial history. A company that today seizes every opportunity, perhaps also looking for a new “social approach”... “After a record-breaking 2019 and a 2020 that ended with an extraordinary growth, we did not expect similar satisfaction in 2021.” This is how co-owner Christian Salvador views the preliminary data of the multinational woodworking machinery specialist group. “We carried on along the path we had set ourselves,” he continues, “working to consolidate our presence in many markets and to experiment with new opportunities where we are less known. And the results were not lacking, allowing us to close an important three-year period, during which we have accompanied the growth in turnover and the machines produced with a fine-tuning of the company organisation. “Because selling more requires producing more, giving more and more certainties in terms of service, the ability to guarantee
Salvamac co-owners Ziemowit Dolkowski (left) and Christian Salvador
“In Europe, the growth was made possible by the acquisition of new market share, to which was added the consolidation of the presence in the UK, a market with important results in recent years and which this year – thanks also to the commitment to a deep-rooted on-site presence – has allowed Salvamac to have an edge”
continuity and quality in the relationship with customers and resellers is of paramount importance. In Europe, the growth was made possible by the acquisition of new market share, to which was added the consolidation of the presence in the UK, a market with important results in recent years, and which this year – thanks also to the commitment to a deep-rooted on-site presence – has allowed Salvamac to have an edge. “Our sector is becoming less and less profitable and, in turn, is asking for more and more investments and an originality that I feel is sometimes missing. Everyone is talking about innovation – originality is a different concept, it means being different not only in the product but also in the ideas, in the way of dealing, in the human aspects. “Seeing the business not only as coated steel with a few electronic circuits and some cables, but by placing people ahead of everything – something that is perceived less and less. And, in my opinion, human relationships and ethics will have greater importance than in the past.”
