MyCookies, Inc. by Girl Scouts of Kansas Heartland

Order Card inside

MyCookies, Inc. A guide to managing your 2024 Girl Scout Cookie Business

Lennox

Troop 70103 SU86

Key Dates December 15 Pre-orders and Digital Order Taking Begins January 13 Initial Orders Due to Troop Product Manager January 31 - February 8 Troops Distribute Cookies to Girls February 9 Pop-Up Stands & Cookie Booths Begin (see pg 20) March 17 Cookie Program Ends April 27 Elite Entrepreneur Experience - Day May Girl/Volunteer Recognitions Arrive

Girl Scout Name Troop # QUESTIONS? Check kansasgirlscouts.org or contact your Troop Cookie Manager or Juliette Specialist! Name Email Phone

Meet your 2023 Service Unit Elite Entrepreneurs On the Cover: Lennox Lennox is starting her second year as a Girl Scout. She has earned several badges and is excited to earn more. During her first cookie season she learned how to set goals and reach them, as well as help other girls reach theirs! She loves going to camps and making new friends. She is excited to see where her Girl Scout journey will take her and the many opportunities it will bring.

Stormie

Gracie

Troop 10191 SU70

Troop 60012 SU71

Shyanne

Sophia

Adalynn

Zoe

Troop 60110 SU72

Troop 10028 SU73

Troop 11203 SU74

Troop 11031 SU75

Jordyn

Molly

Kasey

Abigail

Troop 11130 SU76

Troop 50106 SU77

Troop 20007 SU78

Troop 20125 SU79

Bella

Caylee

Isabella

JozLynn

Troop 42905 SU80

Troop 40240 SU81

Troop 41501 SU82

Troop 30149 SU83

Paytlyn

Aubree

Kimber

Ava

Troop 41334 SU84

Troop 45321 SU85

Troop 40371 SU87

Troop 40047 SU88

Kalli

Rylee

Jordan

Liliana

Troop 40594 SU89

Troop 40861 SU90

Troop 41787 SU91

Troop 40995 SU92

Daisy

Brownie

Junior

Cadette 3

Thank you for being a part of this year’s entrepreneur program. It will be filled with magic as you hone skills in goal setting, money management, people interaction, decision-making, and business ethics. Your dedication then makes the magic come alive for customers as they see you in action as the CEO of your cookie business and when customers enjoy the cookies. You also help make the magic come alive for me. I enjoy seeing you in action at your booth and hearing about your goals to attend camp, travel and have Girl Scout experiences. These experiences are where you have fun, learn, and make the world a better place. It is so impressive to watch your goals come alive. When I read about this year’s mascot, the axolotl, it made me think they are magical in how they breathe through feathery gills while underwater and with lungs while on land. This magical adaptation is similar to the way you are able to adapt to your customers’ needs while keeping focused on your goals. It is time to Own Your Magic!

Rolinda Sample Chief Executive Officer Girl Scouts of Kansas Heartland

About this Guide

MyCookies, Inc. ❧ 2024

Inside these pages, you will find the resources to help your Girl Scout become an Elite Entrepreneur! Dates, how to participate, the development of life skills, where to go online, fun things to earn, and where participating can take her. With the support, assistance, and encouragement of her family, there’s no stopping a Girl Scout! If there's something about the Cookie Program that you would like to learn and you can't find it in this guide, let us know at info@gskh.org.

Ways to Participate in the Girl Scout Cookie Program Ready to help your Girl Scout get the most out of cookie season? No matter how they take part in the Girl Scout Cookie Program,® they’ll grow their people skills, learn to set goals, make smart decisions, and so much more. Talk with them about which options they’re excited to explore this year!

Text or Call Friends and Family

Digital Cookie®

Door-to-Door Deliveries

Is your Girl Scout ready to take their digital marketing skills to the next level? With the Digital Cookie platform, Girl Scouts can ship cookies directly to customers, accept orders for cookie donations, or schedule an in-person delivery. This way, your Girl Scout can reach their sales goals no matter what their schedule is like.

Going door-to-door is a great way for your Girl Scout to perfect their sales pitch! Get out in your community and sell in your own neighborhood. Use door hangers and business cards for customers who aren’t home. They’ll also grow their people skills by meeting new neighbors (with the necessary adult supervision, of course).

Pop-Up Stands

Cookie Booths

Connect With Your Community

Would your Girl Scout feel more comfortable on their own turf? Pop-up stands, similar to lemonade stands, are set up in front of a residence on private property, where they’ll market their cookies to customers in their neighborhood. They’re a great way to ease more introverted Girl Scouts into connecting with their communities. This can be fun for the whole family!

Cookie Booths are a great way to interact with new customers, develop teamwork, and have fun. Troops or groups of Girl Scouts work together to market their cookies at a preapproved location (like a grocery store, mall, bank, or even a drive-through booth in a parking lot) where they can practice their business skills with new customers.

time running their own cookie business? Texting or calling friends and family is a great way to help them feel comfortable connecting with cookie customers. If your Girl Scout has a busy schedule, this is a flexible option.

Note: cookie booths must be coordinated by troop cookie managers; may only happen at council-approved locations; and must be legally open to, accessible, and safe for all girls and potential customers.)

The possibilities are endless! Girl Scouts team up with their parents/caregivers to sell cookies to their employees and coworkers, at places of worship, and at community groups. From preparing a corporate pitch to selling cookies in bulk to car dealerships, real estate agents, or financial institutions, there are so many ways to grow your cookie business.

Participating in the cookie program helps power Girl Scouts’ adventures throughout the year. It’s also a fun way to learn important skills for future careers and in life including goal setting, decision making, money management, people skills, and business ethics. 5

Digital Digital Cookie Cookie®®

This Thiscookie cookie season, season, superpower superpower your your sale by adding sale by adding Digital DigitalCookie® Cookie® to toyour yourtoolkit. toolkit.

Use the the Use DigitalCookie® Cookie®app app Digital to sell sellcookies cookies to whereveryou yougo! go! wherever Theapp appmakes makesititeasy easyfor foryou you The to take payment from to take payment from customerspurchasing purchasingcookies. cookies. customers

Becomeaatrue true cookie cookie boss Become boss in in four foureasy easysteps! steps! Registerfor forDigital DigitalCookie® Cookie® 1.1.Register

Look for the Digital Cookie® registration email in your inbox Look for the Digital Cookie® in your inbox to register. If you can’t find registration it, contact usemail at info@gskh.org. to register. If you can’t find it, contact us at info@gskh.org.

3. Invite Customers 3. Invite Customers

Use the email in Digital Cookie® to reach out to customers. Ask them to visit your site, purchase, and share your site. Use the post email in Digital to reach out to customers. Also, your site onCookie® social media. Ask them to visit your site, purchase, and share your site. Also, post your site on social media.

2. 2.Set SetUp UpYour YourSite Site

Take a few minutes to set your sales goal, share your cookie Take aand fewupload minutes to picture set yourorsales goal, share yourand cookie story, a fun video. Then publish go! story, and upload a fun picture or video. Then publish and go!

4. Track Your Progress 4. Track Your Progress

Use your Digital Cookie® platform to track sales and inventory and check progress towards your goal. Use your Digital Cookie® platform to track sales and inventory and check progress towards your goal.

The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program, Thin Mints, Trefoils, Digital Cookie® and the Trefoil design and mark are owned by Girl Scouts of the USA.

MyCookies, Inc. ❧ 2024

Creating Cookie Success

Make this year’s Cookie Program a success and help your Girl Scout develop the 5 Skills she’ll learn from selling cookies. Here’s how:

⚬

Go to the family cookie information meeting.

Coach Your Girl Scout

⚬

Sign and return all permission slips.

⚬

Listen to her practice her sales pitch.

⚬

Provide transportation for order taking and delivery.

⚬

Help your Girl Scout network with family and friends, but let her do the “ask” so she can learn important business skills.

Review cookie materials together and visit Girl Scout Cookie and cookie company websites with her to help her learn more about her product.

⚬

Ask her questions—maybe even pretend to be a potential customer.

Help her arrange to take orders at your place of work, place of worship, or other places where people might purchase Girl Scout cookies.

⚬

Guide her to set practical and useful goals about what she wants to learn and earn.

⚬

Listen to her describe what her goals are for the money earned through the program.

⚬

Offer to be a supervising adult—there are lots of opportunities to lend a hand during cookie season.

⚬

Be a role model for business ethics and safety rules.

⚬

Share your business expertise and help link the Girl Scout Cookie Program with the wider business world.

⚬

Have fun with your Girl Scout!

⚬

Never do things for your Girl Scout that she can do for herself!

Remember that the Girl Scout Cookie Program is a part of the Girl Scout Leadership Experience, which is girl-driven. Let your Girl Scout take the lead in selling cookies and reaching goals. Your encouragement, coaching, and guidance will be key ingredients to a successful Cookie Program experience for her.

Five Skills for Girls and ways girls benefit from selling cookies 1. Goal Setting Girls start by setting a personal cookie sales goal. Then with her troop, the girls work together to set a troop goal. Once the girls set their collaborative goal, they can begin to work with their family and fellow troop members to develop a plan to achieve them. Why does this matter? When girls set goals it is the first step toward success in school, jobs, and in life.

MyCookies, Inc. ❧ 2024

Participating in the cookie program gives girls an entrepreneurial edge! Encouraging an interest in entrepreneurship builds curiosity, confidence, and problem-solving skills— qualities that prepare girls for academic and career success. As your Girl Scout runs her own cookie business, she’ll gain five skills along the way that she’ll use the rest of her life. The Cookie Entrepreneur Family pin activity sheet is designed to help you support her, giving you tips for your cookie entrepreneur. Here’s what girls learn and why it matters.

2. Money Management Girls will have the opportunity to work on developing a budget. After they have set their sales goal, they will be able to determine a budget and manage their funds as they manage their revenue. Girls will take sales orders, count money, and deliver money to their troop product manager. Why does this matter? Learning to manage their cookie sale funds will also help them understand managing their personal finances. Girls develop a better understanding of managing their allowance and a future paycheck because they learn by doing.

3. People Skills Girls develop people skills by talking to customers, learning to become good listeners, and building relationships with their sister Girl Scouts as they work as a team to meet their goals. Why does this matter? As girls deliver their sales pitch and interact with customers, their self-confidence begins to grow. Girls are ready and able to answer questions about their goals, their favorite cookie, and what they plan to do with their earnings. People skills help girls in school, communication with their friends, in team sports, group projects, and future job success.

4. Decision Making Girls will decide how they will market their cookie program and when and where they will sell cookies. Girls will work together as a troop to make the ultimate decision on how they spend their earnings. (Troop activities, community service projects, trainings, travel, etc.) Why does this matter? Throughout their life girls make daily decisions, big and small, and when girls practice and implement decision making, they begin to see the impact of their decision. They develop a strong process of making good decisions. They begin to see themselves as a confident leader capable of making decisions for themselves, and to make the world a better place.

5. Business Ethics During the Girl Scout Cookie Program, girls practice sound business ethics by being responsible for their cookie inventory, cookie payments to their troop, and their commitment to their customers. Why does this matter? As Cookie Entrepreneurs girls are responsible for managing their own cookie business while practicing sound business ethics and working cohesively as a team. Future employers want to hire ethical employees with refined life skills. When girls can pitch and interact with customers, their self-confidence begins to grow. Girls are ready and able to answer questions about their goals, their favorite cookie, and what they plan to do with their earnings. People skills help girls in school, communication with their friends, in team sports, group projects, and future job success.

"What If?" Scenarios What if someone asks you, “What’s the difference between Girl Scouts and Boy Scouts?” ⚬ Girl Scouts and Boy Scouts are two completely different organizations. ⚬ Girl Scouts bring their dreams to life and work together to build a better world! And research shows there's no better place to discover their full potential. ⚬ Talk to cookie customers about what the Girl Scout experience has been like for you and your troop. PRO TIP: Stay positive. Don't put other organizations down. Just lift Girl Scouts up!

What if someone steals money or cookies from the booth? ⚬ Try to get a good look at the offender so you can describe them to security or the police. ⚬ Call 911, and alert security (if applicable). ⚬ Report any incidents to your council.

Have an amazing cookie season and get ready to reach your goals!

What if someone asks about the Girl Scout Cookie Raspberry Rally? Acknowledge that the cookie is not available at this time. Explain that it was offered as part of a pilot online-only sale through GSUSA. Talk about how this new strategy allowed girls to enhance their digital sales efforts, helping to develop ominichannel business skills. Explain how the launch of the Raspberry Rally exceeded all expectations but it also came with its own set of challenges and we are grateful for the feedback that was shared. Let them know that for 2024, GSUSA will be taking a pause in the production of Raspberry Rally, as we refocus on our established flavors. PRO TIP: If you have a Digital Cookie page, share it with customers. Explain that purchasing cookies either at a booth or online helps you reach your goals.

What if you’re approached by an angry customer or someone makes you uncomfortable? ⚬ Try to get a good look at the person in case you need to describe them to security or the police. ⚬ If the situation calls for it, call 911 and alert security.

PRO TIP: Never attempt to physically recover stolen items or confront a suspect.

What if someone asks why Girl Scouts use palm oil in their cookies? ⚬ Palm oil is an ingredient found in most baked snacks sold in the U.S. ⚬ Palm oil ensures shelf life and serves as an alternative to trans fats. ⚬ We continue to explore alternatives, but there are no viable or readily available alternatives at this time.

⚬ If it feels safe to do so, we want you to feel empowered to capture the person with your smartphone’s video, photo, or audio recording to provide evidence to police. PRO TIP: Never argue or negatively engage with a customer. Try to stay calm.

What if a customer complains about where the cookie proceeds go?

⚬ Girl Scouts of the USA is a member of RSPO (Roundtable on Sustainable Palm Oil) which supports efforts to promote the growth and use of sustainable palm oil products.

You can say, “Girl Scout Cookie proceeds stay local to power amazing adventures and life-changing opportunities for girls, such as STEM activities, trips, community projects, and charitable donations. The more cookies you buy, the more you help troops and Girl Scouts gain the skills needed to take on the world!

PRO TIP: If someone is asking questions that you can't answer, feel free to direct them to the Girl Scouts website for more info.

PRO TIP: Always practice good listening skills before replying. Do not engage with someone if the situation escalates.

10 MyCookies, Inc. ❧ 2024

How the Cookie Crumbles in 2024

Rewards & Proceeds Girl Rewards & Troop/SU Proceeds - 21% 42¢ 60¢ 2¢

Where does the $5 go? $2.66 53%

GIRL & VOLUNTEER SERVICES

21%

To girls (30¢ cookie credits and 10¢ rewards) To troops for supplies, activities and programs To service units/troops for supplies, activities and programs

$1.04

GIRL REWARDS & TROOP/SU PROCEEDS

Cost of Sales - 26% $1.27

3¢

To cookie baker for cookies, materials and website For sale expenses, such as postage, toll free number, etc.

Girl & Volunteer Services - 53% Total: $5.00 per box

$2.66

26%

$1.30

For program and services, such as girl programs, financial assistance and facility operations

COST OF SALES

At $5.00 per package, Girl Scout Cookies are still a great value and a terrific way for customers to support Girl Scouts. Research shows that 9 out of 10 people will buy Girl Scout Cookies when asked. Every package of cookies sold brings your Girl Scout and her troop one step closer towards a financially independent future.

Safety First

Covering 80 Counties

Where can girls sell?

For booths, council approval is needed prior to setup. Booths outside our council boundaries are prohibited.

Today’s Kansas Heartland Girl Scout is on the move all over our 80 counties and we want to do all we can to support her efforts. There are no boundaries on where girls can sell within our council. Girls and troops do not have exclusive rights to any county, community, or neighborhood.

Troops and girls should not set up booths at businesses without permission from Girl Scout Product Program staff. Selling product at liquor stores, bars, gun shows, casinos, smoke shops, or through third party resellers is prohibited. See your Product Program Participation Permission Form for details.

Girls and Caregivers should know: ⏵ Always sell with an adult or buddy; it’s not just safe, it’s more fun! ⏵ Use only your first name and NEVER share your phone number or address. ⏵ NEVER enter anyone’s home when selling product. ⏵ Do not carry large sums of money. Frequently transfer money to an adult and keep money in a safe place. 11

Approx. Ct. 40 Net Wt. 9 oz. (255g) 4 cookies (26g) per serving 120 calories per serving

Iconic shortbread cookies inspired by the original Girl Scout recipe

Trefoils®

FAN FAVORITE

Approx. Ct. 16 Net Wt. 8.5 oz (241g) 2 cookies (30g) per serving 150 calories per serving

NATURALLY AND ARTIFICIALLY FLAVORED Savory slices of shortbread with a refreshingly tangy lemon flavored icing

Lemonades®

Thin Mints® Trefoils®

Lemonades®

Toast-Yay!®

Per Package

$5.00

5 6



Donate Cookie Packages

Adventurefuls®

Thank you for supporting Girl Scouts. Through the Girl Scout Cookie Program®, girls learn to think like entrepreneurs as they build essential

Peanut Butter Patties®

Number of Packages

Caramel deLites®

Phone/Email

Peanut Butter Sandwich

Address

Total Packages

Last Name (Print)

Adult Phone Number __________________________________

French Toast-inspired cookies dipped in delicious icing

Approx. Ct. 16 Net Wt. 8.5 oz. (241g) 2 cookies (30g) per serving 140 calories per serving

Adult Contact’s Name __________________________________

First Name _______________________ Troop # ____________

Toast-Yay!®

Approx. Ct. 15 Net Wt. 6.5 oz. (184g) 2 cookies (25g) per serving 130 calories per serving

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt

Amount Due

Adventurefuls®

Check when Paid

Approx. Ct. 20 Net Wt. 8 oz. (227g) 3 cookies (34g) per serving 170 calories per serving

Crisp and crunchy oatmeal cookies with creamy peanut butter filling

Peanut Butter Sandwich

BEST SELLER!

Amount Due

Insert QR Code or URL

Girl Scout Cookie™ proceeds stay local to power unique and amazing year-round adventures for girls in your local community.

Total

Total in red square must equal both across and down.

49 50

skills: goal setting, decision making, money management, people skills, and business ethics. So when you buy a box-or five-you’re supporting girls’ success and the next generation of female entrepreneurs.

Approx. Ct. 15 Net Wt. 7 oz. (198g) 2 cookies (28g) per serving 140 calories per serving

Crispy cookies topped with caramel, toasted coconut, and chocolaty stripes

Caramel deLites®

Approx. Ct. 15 Net Wt. 6.5 oz (184g) 2 cookies (25g) per serving 130 calories per serving

Crispy cookies layered with peanut butter and covered with a chocolaty coating

Peanut Butter Patties®

BEST SELLER!

Crispy chocolate wafers dipped in a mint chocolaty coating

Approx. Ct. 32 Net Wt. 9 oz. (255g) 4 cookies (32g) per serving 160 calories per serving

Thin Mints®

My Goal:

Set Your Cookie Goals The Girl Scout Cookie Program begins December 15, 2023. You may not take orders or sell cookies before this date.

kansasgirlscouts.org | 888-686-MINT

Care & Share

30+

100+

10+

25+

Pkgs

Share Patch I earned that!

C&S CEO Experience —Share Lounge I earned that!

Share—Small Plush I earned that!

100+

150+

Pkgs

200+

Pkgs

Flashlight Pen Lanyard I earned that!

300+

375+

Pkgs

Axolotl Travel Pouch I earned that!

450+

Pkgs

Belt Bag I earned that!

250+

Pkgs

Axolotl Plush Backpack Clip I earned that!

Participation Patch I earned that!

T-Shirt I earned that!

550+

Pkgs

Large pillow I earned that!

650+

Dry Bag Backpack I earned that!

750+

Pkgs

900+

Pkgs

Elite Entrepreneur Day Experience—Tanganyika Wildlife Park I earned that!

Hoodie I earned that!

Portable Waterproof Bluetooth Speaker I earned that!

Beach Towel I earned that!

Non Cumulative 1,200+ Pkgs

1,500+ Pkgs

GWL Family Adventure OR $150 Program Credits I earned that! Get All Three!

2,000+

2,500+

Pkgs

Wireless Headphones with Bluetooth I earned that!

Pkgs

Bohemian Retro Mattress I earned that!

Achievement Bars*

I earned that!

3,000+

and

Pkgs

Wireless Headphones with Bluetooth

50” Smart TV I earned that!

and I earned that! Bohemian Retro Mattress

50” Smart TV

*Awarded at highest level earned starting at 50+ up to 3,100+

Recognitions are subject to change due to unforeseen circumstances. Similar items may be used as substitutions. Some items may vary in color.

14 MyCookies, Inc. ❧ 2024

Program Credits Girl Scouts aren’t just learning valuable skills, such as financial literacy and goal setting, when they participate in the Cookie Program. They are earning Program Credits that they can use to explore new activities!

What are Program Credits

Program Credits are an incentive program designed to facilitate access to the Girl Scout Leadership Experience through our council. This is an internal, closed-loop incentive program that is subject to internal policies. •

Program Credits are an individual recognition meant to be used by the Girl Scout earning the credits. • Program Credits are electronically loaded into the Girl Scout’s family account in UltraCamp. Each Girl Scout family has access to their individual account. • Program Credits earned during the Fall Product Program are loaded into family accounts by January 15 each year. • Program Credits earned during the Cookie Program are loaded into family accounts by April 15 each year. • Program Credits will remain on account from one membership year to the next, as long as the Girl Scout has renewed each year. • Credits suspend October 1 and expire December 15 for lapsed members. Program Credits are issued independently by each council and cannot be transferred to other councils. Program Credits, or similarly named incentives earned at other councils, cannot be accepted for redemption by Girl Scouts of Kansas Heartland. • • •

Program Credits have no cash value and cannot be redeemed for cash. Program Credits may not be used for the purchase of Fall Product or Girl Scout cookies. Further, any other use not expressly noted in the Program Credits Uses section is subject to council approval.

How are Program Credits Earned

During the annual Fall Product Program, Girl Scouts choose to earn Program Credits instead of other recognition items. Girl Scouts and their caregivers are required to select their choices in the online system by a specific date each sale. All decisions are final. If choices are not selected, then the council default is put into effect. See the annual direct order card for date and default details. During the annual Cookie Program, Girl Scouts earn Program Credits in addition to the regular program recognitions lineup. At the Elite Entrepreneur level, Girl Scouts are required to select their choice in the online system by a specific date each sale. All decisions are final. If a choice is not selected, then the council default of Program Credits is put into effect.

During the annual Cookie Program, Girl Scouts earn Program Credits at the rate of $10 for every 30 packages of cookies sold. Once a Girl Scout has reached the level of 300 packages, the earning rate becomes $13.50 for every 30 packages sold beginning with package one until package 1,200. Girl Scouts do not earn Program Credits after package 1,200. See table below for details.

Program Credits and what they can do!

Program Credits make it possible for every Girl Scout to acquire the Girl Scout Leadership Experience of her choice with everything from annual membership to summer camp. All Girl Scouts may use Program Credits as follows: •

• •

• • • •

Toward event* or summer camp* registration fees for any event/camp using UltraCamp as the registration method, as well as optional purchases or event upgrades made through UltraCamp. Purchase items from the Girl Scouts of Kansas Heartland council shops. Purchase Trading Post Bucks for use at summer camp locations with an onsite Trading Post (a small, camp-based council shop). Towards council-approved travel, including council-hosted trips, or GSUSA Destinations. Annual GSUSA Membership. To reimburse expenses for a Girl Scout Silver Award or Gold Award project. Graduating Ambassadors may apply toward a Lifetime GSUSA Membership.

*PLEASE NOTE: There may be special circumstances regarding the use of Program Credits during events or summer camp. Be certain to read all documentation provided for each event or summer camp for details.

Program Credits

Packages

Earned

30-59

$10.00

60-89

$20.00

90-119

$30.00

120-149

$40.00

150-179

$50.00

180-209

$60.00

210-239

$70.00

240-269

$80.00

270-299

$90.00

300-329

$135.00

330-359

$148.50

360-389

$162.00

390-419

$175.50

420-449

$189.00

450-479

$202.50

480-509

$216.00

510-539

$229.50

540-569

$243.00

570-599

$256.50

600-629

$270.00

630-659

$283.50

660-689

$297.00

690-719

$310.50

720-749

$324.00

750-779

$337.50

780-809

$351.00

810-839

$364.50

840-869

$378.00

870-899

$391.50

900-929

$405.00

930-959

$418.50

960-989

$432.00

990-1019

$445.50

1020-1049

$459.00

1050-1079

$472.50

1080-1109

$486.00

1110-1139

$499.50

1140-1169

$513.00

1170-1199

$526.50

1200

$540.00 15

Elite Entreprenuer Experiences Tanganyika Wildlife Park (TWP) Day Celebrate your Elite Entrepreneur at Tanganyika Wildlife Park. As one of the most fun and educational zoo experiences around, you’ll hang with the lemurs and explore a wild world. Girl Scouts who tackle their goal of 750+ cookie packages will be eligible to spend the day with their chaperone at the park. Family members will receive admission at a discounted rate. Saturday, April 27, 2024 Check-In: 9:45 a.m. to 11:30 a.m. Park Hours: 10 a.m. to 4 p.m. Tanganyika Wildlife Park 1000 S Hawkins Ln Goddard, KS

Great Wolf Lodge (GWL) Family Adventure Go when it works best for your family! Girl Scouts reaching this level will receive a special certificate containing a QR Code. This code is specific to each Girl Scout. You and your family plan your future Great Wolf Lodge adventure. Then obtain your $300 voucher code to apply towards your stay. Scan the QR code from your certificate 10 days prior to booking your adventure. You will receive a digital voucher number from Great Wolf Lodge via email to use during the booking process. NOTE: • Voucher must be redeemed by December 15, 2024. • Family Adventure can take place any time. i.e. February 14, 2025. • The date of your adventure is not the same as the date you redeem your voucher.

Eligible Girl Scouts will receive registration/redemption details at the conclusion of the 2024 Product Program season. Watch your inbox for an email the first week of April 2024.

16 MyCookies, Inc. ❧ 2024

Get all the newest Girl Scout cookie gear to promote your business and sell in style!

2024

Cookie Program Theme Items

*All orders are subject to product availability.

Zip-Up Hoodie

Socks & Scrunchie

Hair Clip

Pencil

Pen

Scrunchie Scarf

Hat

Cookie Lounge Pants

Money Pouch

Cookie T-Shirt

Charm Bracelets

While supplies last

Scan the QR code to see all cookie merchandise available and to order your gear today!

The Five Cookie Customers Cookie customers can be categorized into one of these five groups. Let's learn who they are and how you can market your Girl Scout Cookie™ business to each group. How can you pitch to them?

Why would they buy?

Customer Type

⏵ They believe in the Girl Scouts® mission.

⏵ “People love getting Girl Scout Cookies® as gifts.”

⏵ They want to support ⏵ “Girl Scout Cookies make your goals. great snacks for on the go!” ⏵ "Your purchase will help me achieve my goal to [insert goal]."

Program Believers ⏵ They love a tasty treat. ⏵ They want familiar flavors to satisfy cravings.

Cookie Lovers

Conscious Supporters

⏵ “Caramel Delites are back! Get all your favorite Girl Scout Cookies now!” ⏵ “Do you love peanut butter? Peanut Butter Patties and Peanut Butter Sandwiches® are delicious!”

Roadblocks & how to respond ⏵ If they say, “I’d love to support you, but I already bought some,” ask if they’d like to donate cookies to a local organization. That way, they support your goals while also giving back!

⏵ If they say, "I wish I could get these all the time," you can remind them how much longer the season lasts — and that they can buy on Digital Cookie® if they run out. ⏵ They can also buy in bulk and freeze for later!

⏵ They like to support ⏵ “Girl Scout Cookie™ proceeds organizations like Girl stay local to help us support our community.” Scouts that give back to the community. ⏵ “The skills I’m learning are shown on every package of Girl Scout Cookies®!”

⏵ If they ask, “Do any of the cookies have natural ingredients?” tell them Thin Mints are made with vegan ingredients and Caramel Chocolate Chip cookies are gluten-free.

⏵ They want healthier ⏵ “Trefoils and Toast-Yay!® options that still taste are made with natural delicious. ingredients.”

⏵ If they say, "I try not to buy sweets," tell them about the Girl Scout Cookies® made with natural ingredients. Or, let them know they can donate instead.

⏵ They like getting cookies for their children and family.

⏵ If they say, "We'd love to buy, but we're careful about food allergens," tell them allergen info is listed right on the package. Have the Allergen Flyer from abcsmartcookies.com on-hand for specifics.

*They can always check the packaging for more ingredient info.

Healthy Indulgers

Life Balancers

⏵ They like when the buying process is simple and convenient.

Who do you know? ⏵ Do you have friends or family who fit any of these descriptions? ⏵ How would you pitch to them? ⏵ What roadblocks might they have?

18 MyCookies, Inc. ❧ 2024

⏵ “Girl Scout Cookies® are easy treats to pack in lunches.” ⏵ “You can get everyone in the family a package of their own!” ⏵ “You can buy cookies online and have them delivered right to your door!”

Pitch Practice A Girl Scouts take turns role-playing a type of cookie customer. They act out the customer's characteristics for the other girls, like a game of charades. The Girl Scouts in the audience try to figure out which cookie customer group they belong to from the clues given.

Pitch Practice B After the customer is identified, an audience member gives the customer their cookie pitch. The customer responds with a roadblock. The audience works together to strategize, tailoring a response to make the sale or make a bigger sale.

Care & Share Be sure and tell your customers about this sweet way to give back and support their neighbors. A Care & Share costs the same as a package of cookies and customers can simply opt to purchase a tax deductible Share. •

Gives customers who don’t want cookies a way to support Girl Scouts and their community neighbors.

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Helps girls learn to give back to their communities.

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Helps girls reach goals.

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Council handles all the distribution.

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Available through online sales, too.

300+ Drawing Info A mid-sale drawing for girls is a great way to help girls push to reach their goals. For 2024, girls have the opportunity to win a Life Skills Lunch Bag. Two Life Skills Lunch Bags in each regional area are possible. Life Skills Lunch Bags will be shipped directly to the home of each drawing winner. All Girl Scouts who have sold a minimum of 300 packages by midnight, March 2, will be entered into a regional drawing to win one of two lunch bags per region (4 in the South Central region).

Pop-Up Stands Guidelines When a Girl Scout sets her goals, there must also be a strategic plan behind reaching that goal. Most often, this plan includes participating in a cookie booth. Girl Scouts should always dress for success! As a representative of Girl Scouts you should always wear sashes or vests during the sale. Girl Scouts will want to practice good People Skills by being attentive to customers and stand next to their display.

Girl Scouts

There are two types of booth environments that a Girl Scout can participate in: 1

Just you and your Girl Scout These are referred to as Pop-Up Stands (see page 5). Much like a lemonade stand in your front yard. A Girl Scout and her caregiver are allowed to pop-up in front of their own home on private property.

With a Troop

⏵ An adult must be present at all times.

These are referred to as Cookie Booths (see page 5). These booths are where your Girl Scout will participate with other Girl Scouts from the troop. Girl Scouts should work together to market the cookies at a preapproved location.

⏵ The Girl Scout will utilize cookies from her own supply.

⏵ Troop Cookie Manager is responsible for online setup of booth location.

⏵ The Girl Scout and adult will work together to manage money. (See your Product Participation Permission Form).

⏵ Troop cookies are utilized.

⏵ Participants must all be from the same household and never with another Girl Scout from outside your home. If there are two Girl Scouts from two different households, there must be two unrelated adults present and it is now considered a booth for a troop opportunity and all members of the troop should be invited to participate.

⏵ Arrive and leave on time.

Pop-Up Stands are prohibited at all councilsecured and troop-secured locations. For example; Walmart, Dillons and other retail sites. Contact the council prior to popping up and confirm that your location choice is acceptable.

⏵ All Girl Scouts in the troop are eligible to participate in a Cookie Booth. ⏵ Two Girl Scouts and two adults MUST be at the Cookie Booth or drive thru at all times. At least one of these adults must be an approved GSKH adult volunteer. ⏵ NO tagalongs. NOTE: Your Troop Cookie Manager will discuss more rules and expectations during parent meeting/training.

No matter where a Girl Scout is selling, REMEMBER:

• Whether a customer makes a purchase or says no, always smile and say thank you! • Never chase people down, run through stores, or block door ways. • Girl Scouts and adults should NEVER cross in front of vehicles.

20 MyCookies, Inc. ❧ 2024

Frequently Asked Questions What is the sale price for a package of cookies? Cookies are sold for $5 per package. Cookies can only be sold at this price which is set by our council. When do girls collect the payment for the cookies? With the Direct Sale format, girls will have cookies in-hand, and they will be selling, delivering, and collecting payment all in one step. If girls don’t have cookies in-hand, they will take the customer’s cookie order and collect payment when the cookies are delivered. Do not leave cookies with customers without receiving payment. Can a customer write a check for cookies? Girls should only take checks from people they know and checks should be made payable to their troop. Girls should only accept checks with the customer’s name, address, and phone number imprinted on the check. It’s a good idea to write the customer’s driver’s license number on the check and to not accept checks over $75. Are cookie purchases tax deductible? Cookies purchased for personal or group consumption are not tax deductible. However, cookies purchased for our Care & Share Program, where the customer does not receive the cookies or benefit directly by paying for the cookies, are tax deductible. Does my Girl Scout have to participate in the Cookie Program? Participation in the Cookie Program is voluntary and requires written permission by a parent or guardian. The Cookie Program is a way for girls to finance their Girl Scout activities and special projects. The Girl Scout Cookie Program is not just about cookies. This annual program offers a hands-on opportunity to learn entrepreneurial skills as part of the Girl Scout Leadership Experience. We find that most girls enjoy this program and look forward to it each year. What if a customer is not satisfied with the cookies? Contact the Girl Scout Office if a customer is not satisfied with the Girl Scout Cookies that they purchased.

Can I use Email, Text Messaging, and Social Networks to tell friends and family about the Cookie Program? GSUSA has an interactive online tool, Digital Cookie, that helps girls develop an online storefront and digital link to share with customers that will take them directly to her personal online cookie business. Girls can use email and age-appropriate internet functions as marketing tools to let family, friends, and former customers know about the sale and take cookie orders. Girls 13 and older may use social networking sites such as Facebook and Twitter as long as they have their parent’s permission and adult supervision. See page 6 for details. As a Girl Scout, girls should not use or post their personal email, street address, or phone number. Instead use an adult’s email or troop email that is monitored by an adult. Can I take money over the internet? Girls must supply customers with their direct link to their online storefronts in Digital Cookie for payment and girl-delivered requests. Under no circumstances can girls or their caregivers solicit or take money over the internet for the Girl Scout Cookie Program through online sales sites such as Amazon, eBay, or public sites like Craigslist. Does my Girl Scout have to participate through Digital Cookie? Participating online is a choice and is only one way to participate in the cookie program (see page 5). Packed with fun, easy-to-use tools, digital Cookie provides ways to take orders, track purchases and deliveries, and more ways to learn! Plus, on your very own personalized cookie site, watch videos, enjoy printable activities, take fun quizzes and more — all while taking your cookie sale to the next level. See page 6 to get started!

Digital Marketing Basics

How to market a Girl Scout Cookie business on social media You're already a cookie business pro, but what does it mean to market your business on social media?

Safety tip! Remember: Girl Scouts and their supervising parent/guardian must read, agree to and abide by the Girl Scout Internet Safety Pledge and Digital Cookie Pledge before engaging in online marketing and sales efforts through the cookie program. Find more safety info and guidelines at girlscouts.org.

Best Practices by Platform Facebook

Instagram

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Can use links in bio, post copy and in stories Use multiple images when posting Best time to post is the weekends in the middle of the day Image sizes: Profile: 170 x 170px Cover: 815 x 315px Event Image: 1200 x 630px Post Image: 1200 x 1200px Story Image: 1080 x 1920px

Can use links in bio and stories Use 2-3 consistent hashtags Use multiple images when posting Best time to post is on Saturdays around noon Post reels to connect with your audience in fun and engaging ways Image sizes: Profile: 320 x 320 px Highlight Covers: 161 x 161px Post Image: 1080 x 1080px Story Image: 1080 x 1920px

with a written script can help you communicate clearly Content Starters Starting with your audience in videos. Here are a few to get you going:

Build a following! For the best engagement and results, create a post schedule with a variety of content. Try to post 2-3 times a week with different content like announcements, polls and funny memes or games.

22 MyCookies, Inc. ❧ 2024

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“Here is your reminder to get your Girl Scout Cookies! Link in my [insert platform name] bio!”

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“My Girl Scout Cookie goal this year is [goal]! Any boxes donated will go to [donation organization]. Please like, share or comment to support me!”

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“Hi, friends! I will be selling cookies in-person and online this year! Please visit the link in my bio to order online.”

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“Last call for Girl Scout Cookies! My season ends March 17! Order online through the link in my bio. Make sure you stock up on cookies!”

Cut out and hang me on your fridge!

My Cookie Goal

360 Lexington Road Wichita, KS 67218 www.kansasgirlscouts.org

Use #KSGirlScouts to share your adventures!

When cookie season is over, please recycle me!

Kick off the 2024 Cookie Program with your family, friends, and sister Girl Scouts!

Contact your Troop Cookie Manager for details about a Cookie Kickoff near you. Join other Girl Scouts to refresh your cookie knowledge and build top entrepreneurial skills for success.