Canadian Packaging April 2015 by Annex Business Media

APRIL 2015 | $10

www.canadianpackaging.com

BEAR NECESSITIES Iconic Canadian Kraft brand taps into the eternal fountain of youth with an inspired packaging redesign Story on page 40

Publication mail agreement #40069240.

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GLOBAL LEADERSHIP AWARDS SUPPLEMENT

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Brand

Right tapes.

Right system.

Right partner. It’s not sealed until it’s Scotch® Brand sealed. Learn more about Scotch® Brand Tapes at 3M.ca or call 1-800-3M-HELPS.

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With its breakthrough design, the 9550 applies labels directly onto packs without the need for an applicator, while self-adjusting label placement accommodates varying line speeds, throughput and package sizes. Revolutionary Intelligent Motionâ&#x201E;˘ technology targets zero unscheduled downtime as it precisely and automatically controls the entire system.

Intelligent MotionTM

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Being in business for over 65 years isn’t what makes us a leader in the packaging industry.

It’s the hundreds of loyal customers, multitudes of innovative products, and the countless times we’ve delivered unrivaled customer satisfaction that does.

(416) 298.8101 • (800) 268.5620 • www.atlantic.ca Add Ink (Decorative & Display) (416) 421.3636 www.addink.ca

Corrugated Packaging

Paper Bags

Color Pak (Pre-printed Linerboard) (416) 298.5518 www.colorpak.ca

Displays

Mitchel-Lincoln Packaging Ltd. Montreal and Drummondville (800) 361.5727 www.mitchellincoln.ca

Supply and Inventory Management

Recycling

Mills

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UPFRONT

THE APPLE OF THEIR EYES

APRIL 2015

VOLUME 68, NO. 4 SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com EDITOR George Guidoni • (416) 510-5227 GGuidoni@canadianpackaging.com FEATURES EDITOR Andrew Joseph • (416) 510-5228 AJoseph@canadianpackaging.com ART DIRECTOR Sheila Wilson • (416) 442-5600 x3593 shwilson@annexnewcom.ca PRODUCTION MANAGER Barb Vowles • (416) 510-5103 BVowles@annexnewcom.ca CIRCULATION MANAGER Anita Madden • 442-5600 x3596 AMadden@annexnewcom.ca ANNEX PUBLISHING & PRINTING INC. Vice-President Annex Business Media East Tim Dimpoloulos tdimopoulos@canadianmanufacturing.com President & CEO • Mike Fredericks mfredericks@annexweb.com

HOW TO REACH US: Canadian Packaging, established 1947, is published monthly by Annex Publishing & Printing Inc. 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 510-5198; Fax (416) 510-5140. EDITORIAL AND ADVERTISING OFFICES: 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140. SUBSCRIBER SERVICES: To subscribe, renew your subscription or to change your address or information, contact us at 416-442-5600 or 1-800-387-0273 ext. 3555. SUBSCRIPTION PRICE PER YEAR (INCLUDING ANNUAL BUYERS’ GUIDE): Canada $72.95 per year, Outside Canada $118.95 US per year, Single Copy Canada $10.00, Outside Canada $27.10. Canadian Packaging is published 11 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues. ©Contents of this publication are protected by copyright and must not be reprinted in whole or in part without permission of the publisher. DISCLAIMER: This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort. PRIVACY NOTICE: From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374 Fax: 416-442-2191 Email: privacyofficer@businessinformationgroup.ca Mail to: Privacy Office, 80 Valleybrook Drive, North York, ON M3B 2S9 PRINTED IN CANADA PUBLICATIONS MAIL AGREEMENT NO. 40069240, ISSN 008-4654 (PRINT), ISSN 1929-6592 (ONLINE) We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for our publishing activities. Canadian Packaging is indexed in the Canadian Magazine Index by Micromedia Limited. Back copies are available in microform from Macromedia Ltd., 158 Pearl St., Toronto, ON M5H 1L3

ust as an overripe apple rarely falls far off from its tree, best packaging ideas sometimes quietly lie in plain view right in front of one’s eyes—literally begging to be unveiled from an existing packaging structure through a moment of sheer ingenuity, creative inspiration, or just plain old good luck. Whatever the case, the recentlylaunched new plastic stand-up pouches used to pack the Red Prince brand apples grown by the Thornbury, Ont.-based grower Binkley Apples Ltd. provide a compelling proof to the notion that packaging innovation does not always have to come in epic, gamechanging breakthroughs: sometimes, a simple packaging sleight-of-hand can be just as effective in compelling consumers to look at their everyday food staples in a whole new light. Which is more or less what the Content Group

business of St. Joseph Communications did with its superficially average polybag to convince the Canadian Packaging judging panel to select it as the winner of the magazine’s Consumer’s Voice award in this year’s PAC Global Leadership Awards competition of the Torontoheadquartered PAC, Packaging Consortium. (Please see all the competition winners in a special supplement starting opposite of page 14) Cleverly using the see-through poly material as the transparent backdrop canvas for a life-size f lexo-printed craft paper bag with a weaved-rope carrying handle that’s not actually there (see picture), the daring simplicity of this packaging optical illusion is counterbalanced by incorporation of very real functional benefits of a high-quality PTC (press-to-close) resealable closure running along the top of the bag and the stand-up footprint of its bottom layer. Neither of these value-added functionalities is immediately apparent until one actually picks up the bag by its virtual handle to have a closer look, but that is exactly the “gotcha” moment that made this package such a hit with the judges. By hook or by crook, getting a consumer to give the package more than a cursory passing glance and nod is what all effective packages must aim to do for the product they contain. And doing so while virtually winking at consumers picking up the 2.5-pound faux papier bags of Red Prince apples at the produce aisles of their grocery stores is a timely testament to the virtues of mixing fun with work and using a little sense of humor for a common good and cheer, without spending a princely ransom to make it happen. Canadian Packaging judges select its Consumer’s Voice award winner.

COVER STORY 40 BEAR NECESSITIES By George Guidoni

Venerable bestselling peanut butter brand undergoes a comprehensive packaging make-over to cement its market-leading status with the new generation of Canadian consumers. Cover photography courtesy of PAC, Packaging Consortium

DEPARTMENTS & COLUMNS

FEATURES

UPFRONT By George Guidoni

13 THE DAILY GRIND By Andrew Joseph Hardworking Quebec meat processor answers the calls of duty with cuttingedge thermoforming equipment.

4 NEWSPACK Packaging news round-up. 6

NOTES & QUOTES Industry briefs and company updates.

7-8 FIRST GLANCE New technologies and solutions for packaging applications. 11 ECO-PACK All about packaging sustainability. 12 imPACt Monthly insight from PAC, Packaging Consortium. 51 EVENTS Pre-show callouts for SIAL Canada 2015 and Bakery Congress 2015. 52 CHECKOUT By Jaan Koel Joe Public speaks out on packaging hits and misses.

44 A BRAND NEW EXPERIENCE By George Guidoni Canadian branding services provider leverages technological savvy and know-how to expand its fast-growing client base. 48 THE NEED FOR SPEED By Andrew Joseph Canadian manufacturer of feeder equipment feeds off its automation partners to build better and faster machines.

SPECIAL REPORT PAC GLOBAL LEADERSHIP AWARDS supplement begins opposite page 14 Published

in partnership

with:

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NEWSPACK

TORONTO CRAFT BREWER SERVES UP AN AWARD-WINNING PACKAGING KEEPSAKE

Last year’s Oktoberfest may now be just a f leeting hazy memory for some, but not for the Ontario beer-lovers with the foresight to have picked up a commemorative two-pack of Steam Whistle Pilsner cans packed with a collectible, ceramic one-liter drinking stein paying homage to the world-renowned celebration. Selected as Gold Winner in the Corrugated Containers (Structural Design) category of the PAC Global Leadership Awards competition of PAC, Packaging Consortium, the eye-catching giftpack was produced by the Concord, Ont.-based corrugated converter Packaging Technologies Inc. (PTI) to coincide with the annual Oktoberfest celebrations last fall. Used as part of the Toronto-based Steam Whistle Brewing’s successful Keep the Stein promotional campaign—also involving free stein

giveaways to restaurant patrons ordering a liter of the brewer’s popular f lagship brand—the keepsake branded steins were inspired by the world-famous Munich Oktoberfest celebrations taking place in Bavaria’s capital city in late September each year and enthusiastically replicated worldwide—notably in soutwestern Ontario, with its rich German cultural heritage. “There are not many gift-pack options available in the LCBO (Liquor Control Board of Ontario) in September and October, and we saw an opportunity to respond to this need,” explains Steam Whistle’s marketing director Bromlyn Bethune.

“The Oktoberfest Gift Pack with its collectible ceramic stein honors a timeless tradition and provides the perfect way to bring the Oktoberfest experience home.” The limited-edition cases feature high-impact graphics—created by the brewer’s former in-house graphics designer Elton Clemente—that are lithoprinted on a clay-coated stock, laminated onto the E-f lute linerboard, and formed into a well-made pack designed to withstand handling, transportation and the weight of the stein and the two aluminum beer cans without compromising the attractiveness of the pack, according to PTI. “The packaging beautifully showcases the limited-edition Steam Whistle ceramic stein and the two 500-ml cans of premium Pilsner to tell the story of Oktoberfest through custom-designed graphics embodying the camaraderie, folk culture and pageantry of the renowned German festival,” says PTI account manager Ian Page, pointing out that the handle of the stein inside the case cleverly pops out of the back of the carton to serve as the giftpack’s carrying handle. “By integrating the custombuilt dividers into the packaging to secure the products in place, we were able to create an open, clean and premium aesthetic without leaving the packaging susceptible to tinkering.”

UNTAPPING SPARKLING INNOVATION

Just as water is one of Mother Nature’s greatest gifts to mankind, Nestlé Waters Canada (NWC) is a gift that just keeps on giving to Canadian consumers in the form of healthy beverages packed in planetfriendly containers. Early last month, the Puslinsch, Ont.-basedbottler added four new f lavors to its bestselling Nestlé Pure Life Sparkling Water brand of f lavored waters—retailing in a choice of fullyrecyclable 500-ml and one-liter plastic bottles, as well as in 100-percent recyclable, 355-ml aluminum cans sold in 12-pack cases. Sold at leading retailers across Canada, the zero-calorie, zero-sugar f lavors include Original, Black Cherry, LemonLime, Mango-Peach-Pineapple and Raspberry-Lime variations to provide a suitable, healthy hydrations choice for just about every taste and occasion, according to NWC, a subsidiary of the Nestlé Waters North America of Stamford, Conn.

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NOTES & QUOTES  Weber Packaging Solutions has been appointed as a Canadian distributor for the full range of Series 8 continuous inkjet printers (picture below) and related consumables and accessories manufactured by the Fort Worth, Tex.based BestCode. “Our products are successfully marketed in over 60 world markets, and partnering with Weber further strengthens our world position,” says BestCode president Richard Fox. “We are excited to add BestCode’s product range, thereby extending Weber’s reach into the Canadian marking and coding sector,” adds

Michael Brown, vice-president and general manager of Weber Marking Systems – Canada in Mississauga, Ont.  Flexible plastic films supplier Klöckner Pentaplast Group, Inc. of Gordonsville, Va., has formed a marketing alliance with Evansville, Ind.-based Berry Plastics Group, Inc. for joint development and global commercialization of groundbreaking new form/fill/seal packaging solutions for customers in the food, consumer, pharmaceutical and medical markets, incorporating multiple types of forming films to produce trays with Berry’s nonforming lidstock films using various sealant chemistries. “By marketing our products together, we will serve as a single source for our customers for engineering specific solutions to meet their performance criteria, including seal-and-peel, gas barrier, clarity, heat resistance, and post-consumer recycled content, for some of the most demanding packaging applica-

Packaging Produce? MULTIVAC produces a wide range of fresh produce packaging formats for retail, foodservice and wholesale products. Our packaging is suitable for: prepared fruit, soft fruit, vegetables, fresh produce, leafy greens and fresh salads. FreshSAFE, MULTIVAC’s innovative packaging process for fresh produce, ensures that through a combination of MAP and EMAP packaging the shelf life of these products can be significantly enhanced. Many of these pack formats can also be designed with easy open features, portion control or in convenient multipack layouts.

Challenge MULTIVAC to produce your better packaging.

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Sitting from left: Berry Plastics sales development director Greg Kughn and executive vice-president Keith Brechtelsbauer joined by vice-president of sales development Joe Marinacci (standing left) and Klöckner’s director of strategic business developmentJeffrey Best.

tions,” says Greg Kughn, sales development director for Berry Plastics’ f lexible packaging division.

 French manufacturer of capping machinery Ets André Zalkin has selected its sister company Fowler Products of Athens, Ga., to be its exclusive value-added services distributor in Canada, while appointing Oakville, Ont.-based Alex E. Jones & Associates as Canadian sales agent for new Zalkin capping equipment (see picture) widely used in the food-and-beverage, household products, personal-care and pharmaceutical industries. Like Fowler Products, Zalkin is part of the globally-operating Pro Mach, Inc. group of companies, headquartered in Loveland, Ohio. Under the announced partnership, Alex E. Jones will supply Zalkin machinery across Canada from its Oakville, Montreal and Edmonton operating locations.  Toronto-based metal detectors manufacturer Fortress Technology Inc. has moved its Brazilian operations to a larger 33,000-square-foot production and office facility near São Paulo in Vila Rosina, Caieiras, to keep up with company’s fast growth in local markets. “We are very pleased about the unprecedented growth we’ve achieved in such a short time and the support from our customers, and the new plant will dramatically increase the manufacturing capacity in response to customer demand and the growth their clients are experiencing in the region,” says Pierre DiGirolamo, executive director of Brazilian operations.

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FIRST GLANCE REALITY CHECK The new C3000 system from the Product Inspection business of Mettler-Toledo International Inc. is a highly versatile next-generation checkweigher covering an extensive weighing range of up to 10 kilograms, while allowing food and pharmaceutical manufacturers to inspect up to 600 products per minute. Boasting superior protection against vibrations caused by other production machinery, the machine’s stability is further enhanced by its rapid throughput rate and a modular design to allow for a variety of configurations as dictated by space constraints. Moreover, the system is offered with a range of optional product inspection technology combinations—such as metal detection (CM model) or vision inspection (CV model)—to ensure that the checkweighed product are free of metal contaminants and other imperfections. The system’s single HMI (human-machine interface) seamlessly controls the checkweighing and metal detection technology—thereby reducing programming time and the risk of operational error—while also integrating centralized inventory management technology to enable faster, more effective reporting on product changeovers and the rejection of defective products.

their moisture-sensitive products, as well as for converters and resin producers who want to test film materials and the finished packages. MOCON, Inc.

402

TO SERVE AND PROTECT Applied directly onto coffee packaging to prevent premature product deterioration, the new V55 external coffee protection valves developed by Bosch Packaging Technology are claimed to have been meticulously designed to enhance product protection, while offering significant material, logistics, and storage space savings, along with changeover time reduction. According to Bosch, coupling this technology with its existing, welltested applicator systems for equipping soft bags or cans of coffee with external valves can enable cof-

fee manufacturers to apply up to 150 valves per minute. With 1,000 grams of roasted coffee beans estimated to emit around six liters of carbon-dioxide within five weeks, the V55 valves allow for the roasting gas to escape without letting oxygen and external odors to enter the bag or can to degrade the aroma of the premium product inside, while also preventing the bag from bloating. Bosch Packaging Technology

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INVISIBLE TOUCH The new InvisiPac GM100 Plug-Free hot-melt applicator from Graco Advanced Fluid Dispense is claimed to offer all the benefits of plug-free adhesive dispensing in a compact design that fits tight spaces and mounts seamlessly into existing packaging lines currently using other alternatives, according to the company, making it especially well-suited for both original equipment manufacturers (OEMs) and end-use packaging equipment for the food-and-

Mettler-Toledo Product Inspection 401

PASSING THE TEST The new PERMATRANW Model 3/34 G system from permeation instrumentation specialists MOCON, Inc. is claimed to be the first-ever, fully-automated water vapor transmission rate (WVTR) testing system for packaging and other barrier structures, according to the company. Boasting superior capability to test for WVTR—the steady-state rate at which water vapor permeates through a film at specified conditions of temperature and relative humidity this new PERMATRAN-W Model 3/34 G can save significant time and associated costs for food, pharma, beverage, medical device and electronics companies in selecting and qualifying optimum barrier materials for

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FIRST GLANCE beverage industry. Taking less than 10 minutes to warm up, the durable, highly reliable applicator features an innovative, patentpending module tip filter that eliminates nozzle plugging, ensuring optimal uptime performance at speeds of up to 10,000 cycles per minute. Graco Advanced Fluid Dispense

404

SPLICE OF LIFE Designed primarily for the food-and-beverage industry packaging applications, he new SP1 series automatic film splicer from Butler Automatic is designed to eliminate the packaging line downtime caused by manual film roll changes, according to the company. Featuring simple mechanical design and capable of running at speeds of up to 600 feet per minute, the splicer is designed to ‘sense’ the expiring roll of film and automatically splice the end of each expiring roll onto the new roll, thereby eliminating interruptions to the production process. Butler Automatic

405

JOINT EFFORTS Developed jointly with WeighPack Systems Inc., the new custom-built packaging solution from Eagle Packaging Machinery offers everything required for fully-automatic filling and sealing of stand-up pouches; erecting, loading and sealing cases; and palletizing ship-ready cases for customer delivery or storage. Featuring WeighPack’s auger filler and horizontal bagger, the system consists of Eagle’s Boxxer T12 case-erector, which erects and tapes 12 cases per minute and transfers them to the box indexing machine. While the cases are formed and indexed, the product is weighed and filled into stand-up pouches, which are indexed and arranged in alternating patterns in preparation for case-loading. Once the case is in position, the bags are dropped directly into the case, which is then transferred to the EZ-Tape case-sealer for sealing, picked up by the Z.Zag palletizer, and transferred to a pallet for shipping. Eagle Packaging Machinery

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FREEZE FRAME Designed specifically for frozen food packaging applications, the new BVC 400 V/F/F/S (vertical fill/form/seal) bagging machine from Rovema North America is a continuous-motion, dualaxis, servo-driven system deigned to offer broad

f lexibility in product sizes and shapes demanded by the frozen-foods sector. Capable of running up to 150 cycles per minute at a maximum forming width of 400-mm, the highly-hygienic BVC 400 machine boasts a patentpending Sense & Seal quality control system that determines if there is any product present in the cross-seal area—automatically discharging the affected bag without applying seal pressure. Rovema North America

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LIFE SENTENCE Developed to maximize the print quality and performance levels when used with HP’s pigmented Digital Electroinks range of printing inks, the Durable Digital film label materials from Weber Packaging Solutions are engineered to remain fully attached to durable goods throughout the product’s life. Covered with a layer of Digilam PET coating over laminate film for optimal durability, they are supplied in three versions: • Digiflex BOPP, an economical material for printing decorative graphics; • Digiweb Vinyl material for curved surfaces; • Digiplate PET for f lat industrial surfaces. Weber Packaging Solutions

408

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Coding and Marking.

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John Lamb as National Segment Manager

APPOINTMENT

Careers at Weber - Marking Systems of Canada

Account Sales Representatives

John Lamb National Segment Manager

Brantford, ON: ASCO Numatics – Emerson Industrial Automation has appointed John Lamb as National Segment Manager – Packaging, Food & Pharma for Canada.

Western Canada (Calgary and BC) Job Description: Successful candidates will have direct selling and business development experience in the labelling and/ or industrial packaging industry or similar. Responsible for maintaining already developed territory and developing new sales opportunities. Must be highly motivated, driven, responsible and demonstrate unquestionable integrity and honesty. Candidates must have the following minimum qualifications:

John has many years of experience within the fluid power and fluid control industries and is the Chair for the Canadian Fluid Power Association. “I am excited to work within a well established field for ASCO Numatics and help support our customers by learning their needs and offering solutions.” More about ASCO Numatics: ASCO fluid control and Numatics fluid power products have been on the job in food and beverage applications for more than 100 years. Today, ASCO Numatics provides superior fluid automation solutions for engineers, purchasers, and managers at original equipment manufacturers (OEMs), skid and panel builders, engineering houses, and leading food and beverage plants worldwide. ASCO Numatics is the source of fluid automation products for process/packaging automation in splash/wet areas and other parts of the food and beverage plant. • Processing - from mixing, stirring, sterilizing, and pasteurizing to filtering, dosing, and ensiling • Packaging - from filling, capping, labelling, and shrink wrapping to case erecting and palletizing • Infrastructure/utility - from boiler or compressor room to transport lines and comfort heating • Water/wastewater - from clean water supply to recycled discharge

ASCO Numatics products emphasize durable build quality and robust components for greatly extended life cycles, to cut maintenance costs and maximize uptimes. This dependability is attested by the industry’s widest range of third-party certifications – CSA, UL Listed, NSF, UL Recognized, IECEx, FM, and more. Furthermore, increase plant throughput via our sophisticated integration of advanced fieldbus electronics and proportional technology.

• a college/ university degree preferably in Business or Marketing • minimum of 5 years proven outside sales performance • a clear and clean drivers abstract • proven track record • experience in Labels, Print & Apply labelling systems • other marking and coding technologies will be considered a tremendous asset Desired Skills & Experience: You are highly motivated, driven, honest and are willing to invest the time and effort to enhance and enjoy your career. You are professional in all aspects of your business life, you develop strong business partnerships through excellent service and integrity and you have a strong desire to succeed! Contact Mark Quinn at 905-564-6881 or at mquinn@webermarking.ca

Marking Systems of Canada

www.webermarking.ca Omron’s Laura Studwell Appointed to Emerging Leaders Committee by The Association of Processing & Packaging Technologies (PMMI)

HOFFMAN ESTATES, IL (March 10, 2015) – Omron Automation and Safety (www.Omron247.com) announced that Laura Studwell, Food, Beverage & Packaging Industry Marketing Manager, has been appointed to the Emerging Leaders Committee of The Association of Processing and Packaging Technologies (PMMI). During her four-year term on the committee, Studwell will mentor future industry leaders as well as provide expertise and insights on issues addressed by PMMI. PMMI’s Emerging Leaders Network engages future leaders while building a network of peers and industry advocates. The committee is made up of 14 members and includes several industry leaders, such as: Scott Chehak (Arrowhead Systems), Greg Berguig (Packaging Aids), Christopher Canna (Schneider Packaging Equipment), Brian Ormanic (ARPAC), Mark Suchy (MASSMAN) and Matt Job (Hartness International). “I’m excited and honored to be selected for the Emerging Leaders Committee,” said Laura Studwell. “I look forward to fostering the growth of the packaging and processing industry’s next generation of leaders, and helping them to realize their potential.” Founded in 1933, PMMI is a leading trade association with the mission to improve and promote members’ ability to succeed in the global marketplace. PMMI has more than 700 member companies in North America and includes manufacturers of packaging, processing and packaging-related converting machinery, commericallyavailable packaging machinery components, containers and materials. Studwell has an extensive background in the food and packaging industries, working with associations and governing bodies throughout the PanAmericas to drive standards for food safety and quality. In addition to her new role on the Emerging Leaders Committee, Studwell is an active member of PMMI and the Packaging Association of Canada. Prior to joining Omron, Studwell worked at Loma Systems (an ITW company), Xerox and IBM. She received her MBA from Northern Illinois University.

JEFF JONES has been appointed General Manager for FlexLink Canada. FlexLink is a leading provider of automated production flow solutions-giving improved production efficiency to industry. Having extensive experience in the Canadian manufacturing and packaging industries, he has held various positions with Domino Printing Solutions for the past 10 plus years and most recently Jeff held the position of National Sales Manager for the past 5 years. He states; “I am excited to work with the talented and experienced team at FlexLink who value their customers and their commitment with the Canadian marketplace. I look forward to leading this team.” FlexLink Canada has offices and production facilities in Burlington, Ontario. Jeff goes on to say “It is an exciting time for FlexLink Canada and FlexLink globally with the introduction of new products and processes that our customers are quickly adopting”. FlexLink is part of Coesia, an innovation based Group consisting of 14 companies, specialized in automated machinery and industrial process solutions. FlexLink Systems Canada, Inc. 1-1549 Yorkton Court Burlington, ON L7P 5B7 / Canada T +1-905-639-6878 F +1-905-639-4632 www.flexlink.com

www.omron247.com

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ECO-PACK NOW

POPULAR JERKY BRAND BEEFS UP ITS SUSTAINABILITY CREED THROUGH RECYCLING Linking consumer-friendliness with eco-minded waste and increase the efficiency and quality outward here,” says Brad Hansen, president of the sensitivity is a tricky balancing act, but it’ll soon put of the facility,” says Myers. Presto Specialty Group business. become second nature for the Jack Link’s Beef In addition to providing Jack Link’s with PTC “We love working with companies that share Jerky brand of dried beef strips produced by closures that advance sustainthis belief and understand that the dethe Minong, Wis.-based Link Snacks, ability and efficiency, Presto sign, engineering, materials and natural Inc. also provides the company resources that go into delivering a quality As the latest high-profile recruit into the with technical service and supclosure are all important factors that can Fresh-Lock Zipper Spool Recycle and Reuse port to speed delivery times, impact their supply chains in a positive way program implemented by leading plastic streamline processes, and and contribute to building brand loyalty.” Since launching its Fresh-Lock Zipper closures manufacturer Presto Products respond rapidly to urgent Spool Recycle and Reuse program to help Company, the brand is expected to suporder requests, as well as manufacturers enhance the sustainability port the reuse of 30,000 pounds of HIPS proactive consultation for of their supply chains in 2009, Presto has (high-impact polystyrene) plastic per year. implementing ‘big picture’ championed the reuse of 3,000,000 pounds “This is part of an comprehensive sustainimprovements to packof HIPS plastic across various product categorability program at Jack Link’s, where we always aging operations. ies—diverting this material from landfills and restrive to be great stewards of our natural resources,” “Closures represent a frequent point of interusing the spools in new shipments of Fresh-Lock says the company’s director of corporate sustainability action between the product and the consumer, so Zipper brand closures. Thomas Myers. it is critical for brands to put their best foot for“Our policy is to incorporate sustainability throughout our business practices and procedures, with the ultimate goal of minimizing our environmental impact and strengthening the communities where we do business. “There are three key initiatives driving our current sustainability efforts: reducing energy consumption, reduction in overall waste, and increasing our supply chain and packaging efficiency,” says Myers, noting that improvements in all three areas have enabled the company’s meatsnack manufacturing facility in Alpena, S.D., to achieve zerolandfill status in the past year. As a supplier of choice for the Jack Link’s brand business for nearly a decade, the Appleton, Wis.based Presto Products provides Jack Link’s with press-to-close (PTC) zippers for all the small, medium and large pouch formats used for all of its branded products, as well as technical service and consultation to support the company’s proactive commitment to green initiatives. Last year, Presto used its proNothing keeps your product fresher than MAP prietary soft-seal resin to develop packaging produced on a Ross IN inline tray sealer. a new blend of ethylene vinyl n Produces MAP packages using preformed trays of almost acetate (EVA) and low-density any size or shape – easily packages your entire product line. polyethylene (LDPE). n Consistently produces packages with reliable, high-quality According to Presto, this innovseals that extend shelf-life. ative material provides a high melt n Fast, highly flexible, and extremely easy to operate. index that gives operators more n Innovative tool/storage cart allows rapid, tool-less time to ensure the zipper adheres changeovers between tray sizes in 10 minutes or less. properly to film pouches, while n Stainless steel washdown construction and IP67 components. reducing the number of impern Compact footprint allows it to fit into tight areas. fect pouches that come down the n Test the Ross IN for yourself. Contact us to set up a demonstration at the Reiser Customer Center. line. By minimizing the number of imperfect pouches, the material helps to decrease costly product waste and increase process efficiency and product quality. “By minimizing the number of imperfect pouches, the solution helps to decrease costly product

Only Ross MAP packaging keeps your product looking this fresh and appetizing.

APRIL 2015

www.reiser.com Reiser Canada Burlington, ON • (905) 631-6611 Reiser Canton, MA • (781) 821-1290

FOR MORE INFORMATION CIRCLE 111

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The vital partner and catalyst for the packaging value chain

Founded 1950

PACK AGING CONSORTIUM

PAC Summit June 17, 2015

PAC K AG I N G CO N S O R T I U M

Design thinking is our focus as we explore hot trends for 2015

WINNING by DESIGN Here’s a sneak peek at two of our presenters...

Industry Sector Trends Retail, Brand Manufacturers and Food Service

Package Design Strategies Graphic, Technology, Structural, Optimized, Sustainable

BACK BY POPULAR DEMAND

See six schools compete in our Interactive Student Packaging Design Competition… join in the fun of imagining the next Walmart brand. Winners selected by audience.

PACKEX Toronto June 16-18, 2015

FOR MORE INFO www.pac.ca/2015-summit.html or contact Lindsey Ogle - logle@pac.ca or 416-646-4641

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PACKAGING FOR SHELF-LIFE

MAKING THE BEST OF A DAILY GRIND

Quebec meat and poultry processor enjoys improved machine uptime achieved with a new VC999 rollstock thermoformer that also reduces operating costs and extends product shelf-life

BestCo Foods president Dino Scopelleti (left) and son and vice-president Vincent examine the high-quality pack seal created by the model VC999 RS420c rollstock thermoformer.

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY PIERRE LONGTIN

ife may sometimes seem a grind to some folks, but for one Quebec-based meat processor, grinding massive cuts of raw meat down to shreds is a beautiful way to make a living. Based in Terrebonne, Que., Les Aliments BestCo Foods is a family-owned and operated business specializing in mincing and grinding of various types of meats for the retail and institutional sectors within the province and throughout the rest of Canada. “We are a production facility, not a distributor, supplying distributors who do not have the necessary specialized equipment or access to a HACCP (Hazard Analysis and Critical Control Points) facility dedicated to food safety,” BestCo president Dino Scopelleti explained to Canadian Packaging magazine in a recent interview. Although situated within a large 30,000-squarefoot facility, Scopelleti and his 10 employees run the busy operation out of a compact rented 5,000

square-foot space that he has turned into a Goldclassified operation inspected annually by the GFTC (Guelph Food Technology Centre). “Dealing with meat and poultry, we are fully cognizant of the health and safety issues our customers and their customers face,” states Scopelleti. “It’s why we work with a healthy and safe work ethic which we follow stringently, working with an exterior laboratory to analyze our products to ensure we maintain our industry-respected level of quality.” Started up in March of 2000, BestCo Foods initially had a different vision than what currently exists, acknowledges Scopelleti. “I started the company with the intention of producing a high volume of fresh and frozen kebobs. “I did that for a few years, and had good success with it,” Scopelleti recalls. “But the problem with that as my main focus was the fact that it’s a highly seasonal product, with a very high volume for five months of the year.” Seeking to avoid the seasonal ups and downs of capacity, in 2004 Scopelleti decided to shift BestCo’s

focus to specialize in producing ground meats and other different products for foodservice distributors as the core customer base. “It meant reinventing ourselves, but doing so provided my company and our employees with a much more stabilized yearly production,” he notes. Nowadays BestCo Foods produces and packs

Processed and packed for industrial sale, packs of ground meats exit a VC999 RS420c thermoformer that has helped BestCo Foods achieve notable reductions in packaging time and costs.

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PACKAGING FOR SHELF-LIFE

A BestCo Foods employee manually places precise portions of meat into the VC999 RS420c thermoformer, which can process over 960 units per hour.

The model RS420c rollstock thermoformer manufactured by VC999 provides a high level of product protection and hygienic cleanliness for the BestCo Foods plant.

The XtraVac CM640 double-chamber vacuum packing machine from VC999 is used by BestCo to package portioned meat products weighing up to 30 kilograms in weight.

To ensure optimal food safety compliance, BestCo Foods uses a Mettler-Toledo Safeline metal detection system, distributed in Canada by Shawpak Systems Ltd.

about 30 different products, with about 60 per cent of its production being minced (ground) or cubed products, including beef, veal, pork, lamb and chicken, and has at times produced marinated duck breast and roasts for a key customer. “Our production is split between processing and packaging for distributors and cooking facilities, like those that make different sauces,” Scopelleti relates. Over an eight-hour daily shift, BestCo produces between eight to 10,000 kilograms of product, which in 2014 added up to volumes of 550,000 kilograms of minced meats, as well as 50,000 kilos of lamb and 20,000 kilograms of duck products and more. By meat type, production of BestCo Foods breaks down to: 40 per cent beef; 20 per cent pork; 20 per cent lamb; 10 per cent duck; five per cent apiece for veal and chicken. Scopelleti says he is not bothered in the slightest by the inherent anonymity of his line of work. “Nothing is actually packed under the BestCo name,” confides Scopelleti. “My customers are distributors, and I mostly pack under their brand names, so you won’t see my company’s name anywhere on the packaging.” With about 60 per cent of the product processed and packaged by BestCo destined for hospitals, schools, hotels and restaurants, the remaining 40 per cent of output is supplied to the retail sector. “About 12 years ago, BestCo Foods began processing products for the renowned Knowlton, Que.-based duck meat specialists Brome Lake Ducks (Canard Du Lac Brome),” recalls Scopelleti. “We now produce a wonderful marinated duck breast consisting of a Dijon mustard and honey mixture that we pack in Brome Lake-supplied

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425-gram paperboard packs, as well as 800-gram duck roasts for their label.” Scopelleti’s son Vincent joined the business in 2013 as both partner and vice-president, around the same time as the company moved into its current facility, which enabled it to essentially double its production output. Proud papa Dino adds that thanks to the work of Vincent, BestCo will probably double its grinding capacity in the very near future. “Right now, we are in the last stages of achieving our Halal certification,” points out Scopelleti. “We always work closely with our customers in the research-and-development of new products, while also offering them personalized packaging. “Attaining the Halal-certification will open up brand new growth opportunities for BestCo,” he enthuses. Despite still being a relatively ‘small’ company in terms of volumes, Scopelleti says that maintaining a high degree of f lexibility for changing customer needs is both a priority and a competitive advantage. Helping BestCo achieve that flexibility on a consistent basis is VC999, a Switzerland-headquartered global designer and manufacturer of vacuum chamber machines, thermoform (rollstock) packaging machines, tray-sealers, skin packaging, and flowwrappers, as well as related robotics, vision inspection systems, conveyor/converger systems, weighing, labeling and product scanning machinery. After assessing BestCo’s production needs, VC999 supplied it with a full packaging solution, featuring a RS420c compact rollstock thermoformer and a XtraVac CM640 double-chamber vacuum machine. “BestCo has never been down with work stoppages since acquiring this equipment,” relates

VC999 sales manager for East/Atlantic and distribution sales leader Carl-Michel Cloutier. “It shows just how reliable and well-built the equipment is.” According to Scopelleti, BestCo Foods first began working with VC999 in 2008, when it purchased the RS420c thermoformer, adding different types of tooling since then to provide it with new packaging options. Cloutier says the rs-Series thermoform packaging machines produce precision deep-drawn packages from plastic high-barrier films, while the XtraVac CM640 uses FlexOStar vacuum pouches supplied by XtraPlast Packaging Materials, a VC999 sister-company. “With the ease of changeover we get from the thermoformer, we can pack product anywhere from 300 grams to five kilos,” notes Scopelleti, adding that the only product packaged in trays are the duck roasts it does for Brome Lake. “We run it to its full capacity every day, packaging more than 960 packages per hour,” he extols. “It’s a great machine that produces clear, tight packaging; plus it has really helped us save on packing time and dollars.” Scopelleti says the RS420c provides BestCo a maximized shelf-life for fresh products, delivering a value-added package presentation while also providing a high level of product protection and hygienic cleanliness. According to VC999, the numerous advantages of rs-Series thermoformers include: • Longer product shelf-life; • Reduced associated labor costs; • Precise control over package sizes and shapes; Continues on page 39

CANADIAN PACKAGING • APRIL 2015

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Published in partnership with:

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Just in different agencies*

Congratulations to our clients for collaborating on 27 PAC wins

davisdesign.ca

bridgemarkbranding.com

*Glenn Davis Group operates two branding and design agencies, Bridgemark and Davis. We drive the business performance of North American and global brands, and have for 45 years. FORâ&#x20AC;&#x2C6;MORE INFORMATION CIRCLE 112

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CELEBRATING GLOBAL PACKAGING EXCELLENCE & LEADERSHIP

1 Concorde Gate, Suite 607 Toronto ON M3C 3N6 416.490.7860 pacinfo@pac.ca www.pac.ca

PAC BOARD OF DIRECTORS

A Message from the PAC President & CEO

Chair

Bruce Smith Director of Global Packaging Molson Coors Brewing Company Immediate Past Chair Robert Cockerill, BC Inc. First Vice Chair Kim Rapagna KR Inc. DIRECTORS AT LARGE Alan Blake, Executive Director PAC NEXT Kevin Brown, Sales Director Bemis Co Inc. Parbinder Cheema Director of Pkg Innovation & Sust. Maple Leaf Foods James Davidson VP: Sales, Marketing & Product Development Western Concord Mnfg James D. Downham, Pres.& CEO PAC, Packaging Consortium Keith Fanta, Senior Engineer, Global Pkg Sustainability Procter & Gamble Sheldon Gouthro VP Sales Maritime Paper Products Ltd. Jennifer Hottinger-Sloan Director: Packaging Coca-Cola Karimah Hudda, Sustainability Manager Mondelez International Louis Lemaire, VP Sales Graphic Packaging Int’l Canada Julie May-Rogers Manager Gov’t Relations McDonald’s Restaurants Linda McGregor, VP Acct Director Davis Erica Ocampo, Sustainability & Advocacy The Dow Chemical Co. Richard Pileski, Senior VP, Bus. Development Jones Packaging Mike Richmond, Vice President Packaging Technology Integrated Solutions Yasmin Siddiqi, Global Packaging Relationship Manager DuPont Pkg & Industrial Polymers Louis St. Amand Director of Pkg: R&D North America McCain Foods Scott Tudor Director Sustainability Sobeys Inc. Denis Vachon, Sales Manager O-I Canada Corp.

he PAC Global Leadership Awards competition continues to attract some of the most innovative packaging entries from across the global packaging community—as evidenced by the super cool award-winning entry submitted by Molson Coors Japan in this year’s competition. This year we received over 240 submissions in the competition’s primary categories: the PAC Packaging Competition celebrating innovation, branding, graphic design, in-store marketing and technical achievement; and the PAC Sustainable Packaging Competition for recognizing environmental sustainability leadership. Always striving to be the pioneer, we are also pleased to introduce the inaugural PAC Food Waste Competition, which is the first awards program in North America dedicated to raising awareness of the important role that packaging will play in coming years to mitigate food waste.

In the secondary categories we received a record number of dynamic Brand Marketing submissions, while Rigid Packaging and Flexible Packaging categories featured some of the most technically advanced innovations we have seen in years. For their part, the Fiber-related categories comprised a number of leading-edge complex structural designs, while showcasing the powerful capabilities offered by today’s increasingly mainstream digital printing technologies. Over 65 dedicated industry experts selflessly gave up their Saturday earlier this year— diligently grading every entry in the competition with scorecards in hand. For their part, our 10 sustainability and food waste experts performed deep online evaluations of packaging entered in these key categories. I wish to extend my gratitude to all participating judges for their continued commitment to this long-running PAC competition, as well as for ensuring that all the entries received objective and expert scoring and evaluation.

Atlantic Packaging Products, Elizabeth Ferrier of Molson Coors, and Mark Spurgeon from SGS. We would also like to extend our thanks to the Canadian Packaging magazine—our long-standing media partner and sponsor of the competition’s Consumer’s Voice award—for its continued support to both the PAC community and the packaging industry at large. We are also delighted to have the Applied Arts magazine present a Best of Show award at this year’s competition. This year we are presenting a total of six Best of Show (BOS) awards, including: • PAC Leadership Award. Presented to the brand manufacturer recognized as the “Leader among Leaders,” as selected from all submissions. • Consumer’s Voice Award from the Canadian Packaging magazine, as selected from all entries by a panel of regular contributors to the publication’s Checkout column of new product packaging reviews. • Design and Craft Award from the Applied Arts magazine, as selected from all submissions. • PAC Packaging Award, as selected from all submissions. • PAC Sustainable Packaging Award, as selected from the Sustainable Packaging category submissions. • PAC Food Waste Award, as selected from the Food Waste Packaging category submissions. Congratulations to all of the 2015 competition winners for their brilliant packaging submissions and leadership to our industry! Please remember to drop by the PAC, Packaging Consortium booth at this year’s PACKEX Toronto 2015 national packaging technologies exhibition, June 16-18, 2015, to get a more close-up look at all of the competition’s entries and winners.

Under the leadership of Michael Hill, our awards committee added several high-quality new members this year, which has resulted in some great improvements to the competition, the gala and the awards. We are most grateful for their enduring commitment to overseeing such a dynamic competition and for bringing the fun and energetic awards gala to life, most notably to Shirley Buchanan of Davis, Joe Campbell of

Sincerely,

James D. Downham, President & CEO, PAC, Packaging Consortium

2015 PAC GLOBAL LEADERSHIP AWARDS STEERING COMMITTEE Special thanks go to the steering committee and the 65 judges who contributed their personal time to the selection process.

Publisher: Stephen Dean Editor: George Guidoni Features Editor: Andrew Joseph Creative Director: Bryan Dilts Creative Director: Sheila Wilson Production Manager: Barb Vowles

The 2015 PAC Global Leadership Awards Gala Is Bullfrog Powered

Michael Hill, Committee Chairman TC Transcontinental

Kevin Collins, Rayment & Collins Ltd.

Mark Spurgeon, Southern Graphic Systems

Shirley Buchanan, Davis

Jim Downham, PAC, Packaging Consortium

Stuart Werle, Werle Design Associates

Joe Campbell, Atlantic Packaging Products Ltd.

Elizabeth Ferrier, Molson Coors Brewing Company

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2015 COMPETITION WINNERS: PAPERBOARD GOLD WINNERS

1. TOBLERONE

2. MUSKOKA BREWERY

Entering company: Cenveo MM&T Customer: Muskoka Brewery Structural designer: Cenveo MM&T Pre-press / printer: Cenveo MM&T

Entering company: FX Creative Customer: Mondelez International Graphic designer: Turner Duckworth (UK) Structural designer: FX Creative (Canada) Pre-press: SGS/FX Creative Printer: Ellis Group

3. SMARTIES

Entering company: Jones Packaging Inc. Customer: Nestlé Canada Inc. Graphic designer: Evolution DesignWorks Structural designer: Jones Packaging Inc. Pre-press / printer: SGS/Jones Packaging Inc.

4. NESTLÉ HÄAGEN-DAZS

Entering company: Anthem WW Customer: Nestlé Canada Inc. Graphic designer: Anthem WW Structural designer: Cascades (in partnership with Anthem WW and Nestlé Canada Inc.) Pre-press / printer: Southern Graphics International/Cascades Inc.

5. COLIO PRISM GIFT BOX

6. WRIGLEY FUN BOOKS

Entering company: Jones Packaging Inc. Customer: Colio Estate Winery Graphic designer: Enns Design Structural designer: Jones Packaging Inc. Pre-press/printer: Jones Packaging Inc.

Entering company: Bridgemark Customer: Wrigley Canada Graphic designer: Bridgemark Structural designer: Bridgemark Pre-press / printer: SGS

SILVER WINNERS

10.

12.

11.

7. PERSONELLE

8. ELIZABETH GRANT

Entering company: Cabana Séguin Inc. Customer: The Jean Coutu Group Inc. Graphic designer: Cabana Séguin Inc. Pre-press/printer: Foreign Trade Wuxi Printing Co. Ltd

Entering company: Goldrich Printpak Customer: Elizabeth Grant Graphic designer: Elizabeth Grant Structural designer: Goldrich Printpak Pre-press/printer: Goldrich Printpak

9. MOTRIN PLATINUM MUSCLE & JOINT

Entering company: Jones Packaging Inc. Customer: McNeil Consumer Healthcare (J&J Inc.) Graphic designer: Bridgemark Structural designer: Jones Packaging Inc. Pre-press/printer: Jones Packaging Inc.

13.

10. MAVEA

Entering company: QVS Branding Customer: MAVEA Graphic designer: QVS Branding Pre-press/printer: Rayment & Collins

11. ALLESSIA

Entering company: Davis Customer: Aurora Importing Graphic designer: Davis Pre-press/printer: Artigrafiche Galvan, via Turchi Marino, 66100 Chieti (CH) Italy

12. PRESIDENT’S CHOICE

13. AMD (ADVANCED MICRO DEVICES)

Entering company: Cascades Boxboard Group, a division of Cascades Canada ULC Customer: Loblaw Inc. Graphic designer: Loblaw Inc. Structural designer: Mark Gasparowicz: Cascades, Jon Schlaich: Hartmann N.A Pre-press/printer: Cascades Cobourg Division

Entering company: Rayment & Collins Customer: AMD (Advanced Micro Devices) Graphic designer: Rayment & Collins Pre-press/printer: Rayment & Collins

BRAND MARKETING: BRAND REVITALIZATION – NONFOOD SILVER WINNERS

GOLD WINNERS

1. GOODTIMES LUNCHMATES SPOONS Entering company: Bridgemark Customer: Goodtimes Brands Inc. Graphic designer: Bridgemark Structural designer: Bridgemark Pre-press / printer: China

2. PRESIDENT’S CHOICE GREEN

Entering company: Loblaw Brands Ltd. Customer: Loblaw Companies Graphic designer: Loblaw Brands Ltd.

3. REFLEX

Entering company: Steger Creative Solutions Customer: Canadian Tire Graphic designer: Steger Creative Solutions Pre-press / printer: Transcontinental

4. VOLTAREN

5. SPECTRO

Entering company: Pigeon Brands Customer: GSK Graphic designer: Pigeon Brands Pre-press / printer: Moisturizers: SGS /Jones Packaging; Cleansers: SGS /CCL Label

6. NICODERM

Entering company: Bridgemark Customer: Johnson & Johnson Graphic designer: Bridgemark Pre-press / printer: Jones Packaging Inc.

Entering company: Reset Branding Customer: Novartis Consumer Healthcare Graphic designer: Reset Branding

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BRAND MARKETING: BRAND REVITALIZATION – FOOD GOLD WINNERS

1. SMIRNOFF CAESAR

Entering company: Evolution DesignWorks Customer: Diageo Canada Graphic designer: Evolution DesignWorks Pre-press / printer: SGS

2. KAWARTHA

Entering company: Bridgemark Customer: Kawartha Dairy Graphic designer: Bridgemark Pre-press / printer: Stanpac

3 CARAMILK

4. SEAGRAM’S

Entering company: Davis Customer: Mondelez Canada Inc. Graphic designer: Davis Structural designer: Mondelez International Pre-press / printer: SGS

Entering company: invõk (formerly Shear Partnership/Polan & Waski) Customer: Pernod Ricard USA Graphic & Structural designer: invõk (formerly Shear Partnership/Polan & Waski) Pre-press / printer: George Schmitt & Company

5. PERFORMATRIN ULTRA

Entering company: Peel Plastic Products Ltd. Customer: Petvalu Canada Inc. Graphic designer: Petvalu Structural designer: Peel Plastic Products Pre-press / printer: SGS /Peel Plastic Products

6. WHEAT THINS

Entering company: Davis Customer: Mondelez US Graphic designer: Davis

BRAND MARKETING: BRAND REVITALIZATION – FOOD SILVER WINNERS

10.

11.

12.

14.

15.

7. RUDOLPH’S BAKERIES

Entering company: Perennial Inc. Customer: Rudolph’s Bakeries Ltd. Graphic designer: Perennial Inc. Pre-press / printer: Trident/ Polyson Polyethylene Products Ltd.

8. TRIDENT (US)

Entering company: Davis Customer: Mondelez International Graphic designer: Davis Pre-press / printer: SGS

9. TERRA BEATA

Entering company: Davis Customer: Terra Beata Farms Ltd. Graphic designer: Davis Pre-press / printer: Pouches: Winpak; Display: ProPrint Services Jars: Maritime Labels & Packaging; Bottles: Safety Seal Plastics

10. MOLSON CANADIAN LIMITED EDITION VICTORY

Entering company: Molson Coors Canada Customer: Molson Coors Canada Graphic designer: Molson Coors Studio Structural designer: Molson Coors Canada Pre-press / printer: SGS

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13.

16.

11. THE GREAT JAMAICAN OLD TYME Entering company: Pigeon Brands Customer: I-D Foods Corporation Graphic designer: Pigeon Brands

12. KRAFT PEANUT BUTTER

Entering company: Kraft Canada Inc. Customer: Kraft Canada Inc. Graphic designer: Pigeon Brands Pre Press: SGS Printer: Fort Dearborne Co.

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13. IRRESISTIBLES ARTISAN

Entering company: METRO Customer: METRO Graphic designer: St. Joseph Communications Content Group Structural designer: Bag: Carfabel / Box: Royal Print Packaging Pre-press / printer: Bag: Dianic / Carfabel and Box: SGS / Royal Print Packaging

14. OIKOS

Entering company: Pigeon Brands Customer: Danone Inc. Graphic designer Pigeon Brands Structural designer: Danone Pre-press / printer: SGS, Emsur

15. OKANAGAN SPRING BREWERY

Entering company: Reset Branding Customer: Sleeman Brewery Graphic designer: Reset Branding Pre-press / printer: Rayment & Collins

17. VACHON

Entering company: Pigeon Brands Customer: Vachon Bakery Inc. Graphic designer: Pigeon Brands Pre-press / printer: Cascades Inc.

16. IRRESISTIBLES GLUTEN FREE

Entering company: METRO Customer: METRO Graphic designer St. Joseph Communications Content Group Structural designer / Pre-press / printer: Various

CANADIAN PACKAGING • APRIL 2015

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This partnership is a recipe for success.

We provide Sleeman Breweries with a full suite of nationwide integrated marketing solutions â&#x20AC;&#x201D; from package design and print ads to POP displays, prepress, online ordering, digital asset management, and specialty printing.

results@RaymentCollins.com FORâ&#x20AC;&#x2C6;MORE INFORMATION CIRCLE 114

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BRAND MARKETING: NEW BRAND – NON-FOOD GOLD WINNERS

1. ROYALE TIGER TOWEL

Entering company: Pigeon Brands Customer: Irving Consumer Products Limited Graphic designer: Pigeon Brands Pre-press / printer: PolyCello

2. RAMPAGE

Entering company: Anthem WW Customer: Rampage Graphic designer: Anthem WW Structural designer: Carton: Anthem WW Hair Dryer: Altitude Inc. & Anthem WW Pre-press / printer: Unknown (Printing was done in Asia and brokered by John-Mak)

SILVER WINNERS

3. SONIC BLUE TEETH WHITENING SYSTEM Entering company: Veritiv Corporation Customer: Go Smile Inc. Graphic designer: Bill Kerr, Go Smile Inc. Structural designer: Veritiv Corporation Pre-press / printer: Veritiv Corporation

4. BLACKWEB

Entering company: Bridgemark Customer: Walmart Canada Graphic designer: Bridgemark Pre-press / printer: Benchmark

5. MOTRIN PLATINUM

6. ÖKOCAT

Entering company: Bridgemark Customer: Johnson & Johnson Graphic designer: Bridgemark Pre-press / printer: Jones Packaging Inc.

Entering company: invõk (formerly Polan & Waski) Customer: Healthy Pet Graphic designer: invõk (formerly Polan & Waski)

BRAND MARKETING: NEW BRAND – FOOD GOLD WINNERS

1. FUZE TEA DROPS

Entering company: Werle Design Associates Customer: Coca-Cola Ltd. Graphic designer: Werle Design Associates Pre-press / printer: AF Seal / Graphic Packaging International.

2. COORS ALTITUDE

Entering company: Molson Coors Customer: Molson Coors Graphic designer: Molson Coors Studio- Andrew Laufer, & RETHINK Structural designer: Ball, Crown Cork & Seal and MeadWestvaco Pre-press / printer: Ball, CCS, MeadWestvaco

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3. TIM HORTONS HOLIDAY CUP Entering company: Pigeon Brands Customer: Tim Hortons Graphic designer: Pigeon Brands

4. CADBURY

Entering company: Davis / FX Creative Customer: Mondelez Canada Inc. Graphic designer: Davis Structural designer: FX Creative / Davis Pre-press / printer: FX Creative / SGS / Ellis Packaging

5. MAPLE LEAF NATURAL SELECTIONS PROTINIS COMPLETE PROTEIN SNACK Entering company: Pigeon Brands Customer: Maple Leaf Foods Graphic designer: Pigeon Brands Prepress: – SGS / Printers: Lids – Multivac, Sleeve – Beresford Box

6. DELISSIO RUSTICO

Entering company: invõk (formerly Polan & Waski) Customer: Nestlé Canada Inc. Graphic designer: invõk (formerly Polan & Waski) Pre-press / printer: MM Packaging, Germany

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GOLD WINNERS cont’d

7. POWERADE ZERO DROPS

8. OLD TOMORROW CPA

Entering company: Werle Design Associates Customer: Coca-Cola Ltd. Graphic designer: Werle Design Associates Pre-press / printer: AF Seal / Hammer Packaging

9. SABINE’S COLLECTIONS BAGUETTE BITES AND BAGUETTE CRISPS

Entering company: Bridgemark Customer: Old Tomorrow Ltd. Graphic designer: Bridgemark Printer: Crown Beverage Packaging

Entering company: Werle Design Associates Customer: Backerhaus Veit Graphic designer: Werle Design Associates Pre-press / printer: Goldrich Printpak Inc.

BRAND MARKETING: NEW BRAND – FOOD SILVER WINNERS

10.

11.

12.

13.

17. 14.

15.

16.

21.

20 19.

18.

23. 22. 10. BLAK MAX

Entering company: Steger Creative Solutions Customer: Cott Beverages U.S.A. Graphic designer : Steger Creative Solutions Pre-press / printer: Cott PPG (Print Production Group)

11. SAM’S CHOICE ICE CREAM

Entering company: Anthem WW Customer: Wal-mart Stores Inc. Graphic designer : Anthem WW Pre-press / printer: Schawk/Stanpac

12. MCCAFÉ PREMIUM ROAST COFFEE

Entering company: Davis Customer: Kraft Canada Inc. Graphic designer : Davis Pre-press / printer: SGS

13. SMIRNOFF ENCORE

Entering company: Evolution DesignWorks Customer: Diageo Canada Graphic designer : Evolution DesignWorks Pre-press/printer: SGS

14. IOGO MOMENT

Entering company: Bo Branding & Design Agency Ltd. Customer: Aliments Ultima Graphic designer : Bo Branding & Design Agency Ltd. Pre-press / printer: Grenier Packaging, RockTenn, IML

15. SAM’S CHOICE APPETIZERS

Entering company: Anthem WW Customer: Wal-mart Stores Inc. Graphic designer : Anthem WW Pre-press / printer: Schawk / Walter G. Anderson, Boehmer Box, Four Star Color & Americraft Carton

16. OLD EL PASO RESTAURANTE Entering company: Hunter Straker Customer: General Mills Canada Corporation Graphic designer : Hunter Straker Pre-press/printer: JJM

17. NESTEA – NEW FLAVOURS

Entering company: Werle Design Associates Customer: Nestlé S.A./ Beverage Partners Worldwide North America Graphic designer : Werle Design Associates Pre-press / printer: Trident / Hammer Packaging / MeadWestvaco

18. DASANI DROPS

Entering company: Werle Design Associates Customer: Coca-Cola Ltd. Graphic designer : Werle Design Associates Pre-press / printer: AF Seal/Hammer Packaging

19. LIMITED EDITION TURTLES

Entering company: invõk (formerly Polan & Waski) Customer: Nestlé Canada Inc. Graphic designer : invõk (formerly Polan & Waski) Pre-press / printer: SGS / Cascades / Master Packaging

20. COMPLIMENTS GLUTEN FREE

Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer : Fish Out of Water Pre-press / printer: Boehmer Box

22. COMPLIMENTS – JAMIE OLIVER TASTE OF CANADA Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer : Fish Out of Water Pre-press / printer: The Ellis Group, Royal Print & Packaging Inc.

23. BLUE MOON

Entering company: Molson Coors Japan Customer: Molson Coors Brewing Company Graphic & Structural designer: Internal Pre-press / printer: Internal

21. RICH’S CHEF INSPIRED

Entering company: Bridgemark Customer: Rich’s Canada Graphic designer : Bridgemark Printer: Colourbox

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LABELS

GOLD WINNERS

SILVER WINNERS

1. STEINHART DISTILLERY

Entering company: Metro Label Co. Ltd. Customer: Steinhart Distilleries Graphic designer: Red Riot Halifax NS Structural designer/ Pre-press/Printer: Metro Label Co. Ltd.

10.

2. LUSH BRUT ROSE

Entering company: ASL Print FX Ltd. Customer: Two Sisters Vineyards Graphic designer: Campagner Creative Advertising & Design Pre-press/Printer: ASL Print FX Ltd.

3. FORTY CREEK COPPER POT

5. CRIOLLO

Entering company: Jones Packaging Inc. Customer: Forty Creek Distillery Ltd. Graphic designer: Duff Advertising Structural designer: Duff Advertising Pre-press / printer: Jones Packaging Inc.

Entering company: Corporate Visuals Inc. Customer: Corby Spirit and Wine Limited Graphic designer: Corporate Visuals Inc. Pre-press / printer: Fort Dearborne Company

6. J.P. WISER’S

4. POLAR ICE

Customer: Corby Spirit and Wine Limited Graphic designer: Corporate Visuals Inc. Pre-press / printer: Fort Dearborne Company

Customer: Corby Spirit and Wine Limited Graphic designer: Corporate Visuals Inc. Pre-press / printer: Spectrol Graphics/ Signature Label

7. CLASSICO & HEINZ

Entering company: DECO Labels & Flexible Packaging Customer: Godin Productions Pre-press / printer: DECO Labels & Flexible Packaging

9. TRAGICALLY HIP FULLY COMPLETELY GRAND RESERVE

Entering company: ASL Print FX Ltd. Customer: Stoney Ridge Estate Winery Graphic designer: Don Wininger – Spritz Creative Pre-press/Printer: ASL Print FX Ltd.

8. BELLA UNION CABERNET SAUVIGNON

10. BERNAT

1. QUE PASA

4. PRONTOPACK™ DUO POUCH

Entering company: Metro Label Company Ltd. Customer: Nickel & Nickel Pre-press / printer: Metro Label Company Ltd.

Entering company: Spinrite Yarns LP Customer: Spinrite Yarns LP Graphic & Structural designer: Spinrite Yarns LP Pre-press / printer: Jinda (Bernat Lovie, Bernat Viva and Bernat Blanket), Ersur (Bernat Mega Bulky)

FLEXIBLE GOLD WINNERS Entering company: Genpak Aurora Customer: Nature’s Path Graphic designer: Nature’s Path Pre-press / Printer: Genpak Aurora

2. NATURE’S CARE 2.

Entering company: Peel Plastic Products Ltd. Customer: The Scotts Miracle Gro Company Graphic designer: CBX Structural designer: Peel Plastic Products Ltd. Pre-press / Printer: Stevenson Color Inc./ Peel Plastic Products Ltd.

3. PERFORMATRIN ULTRA

SILVER WINNERS

7. FARNELL PACKAGING LIMITED – FARNELL ACRES

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Entering company: Peel Plastic Products Ltd. Customer: Pet Valu Canada Inc. Graphic designer: Pet Valu Canada Inc. Structural designer: Peel Plastic Products Ltd. Pre-press / Printer: SGS / Peel Plastic Products Ltd.

10.

Entering company: Georgian College Customer: Tempo Plastics Limited Graphic designer: Kait Belaner; Caitlin Brooks; Alex Ciprian; Alex Simmonds Structural designer: Tempo Plastics Limited Pre-press / Printer: Optium / Tempo

5. BALL PARK® PARK’S FINEST™

Entering company: Bemis Company, Inc. Customer: Tyson Foods Graphic designer: SGS Structural designer: Bemis Company, Inc. Pre-press / Printer: Bemis Company, Inc.

6. RED PRINCE APPLES

Entering company: St. Joseph Communications Content Group Customer: Binkley Apples Graphic designer: St. Joseph Communications Content Group Pre-press / Printer: Vortex Packaging Niagara Inc.

9. HAMSTER & GERBIL ORIGINAL PLUS

Entering company: Farnell Packaging Entering company: Prolamina Inc Limited Customer: Industries Hagen Inc. Customer: Farnell Packaging Limited Graphic designer: Bo Branding & Design Graphic designer: Jeff Deal Graphic Design Agency Ltd Structural designer: Farnell Packaging Structural designer/ Pre-press / Printer: Limited Prolamina Inc Pre-press / Printer: SGS / Farnell 10. BISTRO FRESH Packaging Limited Entering company: Alpha Poly – 8. MUTANT MASS Packaging Done Right Entering company: Peel Plastic Products Ltd. Customer: Downey Potato Farms Customer: Fit Foods Ltd. Graphic designer: Ken Hall Design Graphic designer: Fit Foods – In house Structural designer: Alpha Poly – design group Packaging Done Right Structural designer: Peel Plastic Products Ltd. Pre-Press: Sam Chung & Associates Inc. Pre-press / Printer: SGS / Peel Plastic Printer: Alpha Poly – Packaging Done Right Products Ltd.

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FLEXIBLE

SILVER WINNERS cont’d

11.

13.

12.

16.

15.

14.

17.

18.

19.

21.

20.

24.

22.

23.

27. 25.

11. TERRA BEATA

Entering company: Davis Customer: Terra Beata Farms Ltd Graphic designer: Davis Pre-press / Printer: Winpak

12. DARE FOODS BOULANGERIE GRISSOL ARTISANAL BAGUETTES Entering company: Sonoco Flexible Packaging Customer: Dare Foods Limited Graphic designer: Sonoco Flexible Packaging Structural designer: Sonoco Flexible Packaging Pre-press / Printer: Sonoco Terrebonne Flexibles Plant

13. REAL FRUIT

Entering company: Prolamina Inc Customer: Dare Foods Limited Graphic designer: Dare Foods Limited Structural designer/ Pre-press / Printer: Prolamina Inc

26.

14. MISFITS

Entering company: Bridgemark Customer: Mars Canada Graphic designer: Bridgemark Pre-press / Printer: Sonoco

15. E-Z SNACKPAK

Entering company: Ampac Customer: E-Z SnackPak Graphic & Structural designer: Patruss Pre-press / Printer: Ampac

16. CHUCK E CHEESE

Entering company: TC Transcontinental Capri Customer: Chuck E Cheese distributed by Schreiber Foods Pre-press: SGS Appleton. Printer: TC Transcontinental Capri

17. FELIX & NORTON

Entering company: Prolamina Inc Customer: Felix & Norton Graphic designer: Design Society Structural designer / Pre-press / Printer: Prolamina Inc

18. ASTROPAQ® WINE AND SPIRIT POUCHES

Entering company: Bemis Company, Inc. Customer: Astra Pouch Graphic designer: Astra Pouch Structural designer: Bemis Company, Inc.

19. PRONTOPACK™ THE EDGE / EUROPE BEST

Entering company: Tempo Plastics Limited Customer: Hain-Celestial Canada, ULC Graphic designer: Carley Hoffman Structural designer: Tempo Plastics Limited Pre-press / Printer: SGS / Tempo

20. OREO® US SOCCER PROMOTIONAL PACKAGE Entering company: Sonoco Flexible Packaging Customer: Mondelez International Graphic designer: Spring Design Structural designer: Mondelez / Sonoco Flexible Packaging Pre-press / Printer: Sonoco / Edinburgh Flexibles Plant

21. CHIPS AHOY! OREO CRÈME FILLED Entering company: Davis Customer: Mondelez US Graphic designer: Davis

22. JACK LINK’S

Entering company: Davis Customer: Jack Link’s Beef Jerky Graphic designer: Davis Pre-press: Pen & Inc. Printers: Interflex (flexo) and Flair (roto)

23. KOOL AID LIQUID CONCENTRATE Entering company: SGS Customer: Kraft Canada Inc. Graphic designer: Pigeon Brands Structural designer: Kraft Canada Inc. Pre-press / Printer: SGS/Fort Dearborn

24. HIGH LINER SIMPLY FISH

Entering company: Anthem WW Customer: High Liner Foods Graphic designer: Anthem WW Pre-press / Printer: Schawk / Labelprint America (Labels) & Pro-Pals (Poly Film)

25. COMPLIMENTS

26. MCCAFÉ PREMIUM ROAST COFFEE Entering company: SGS Customer: Kraft Canada Inc. Graphic designer: Davis Structural designer: Kraft Canada Inc. Pre-press / Printer: SGS/Bemis/FresCo/ Sonoco

27. MIO SPORT LIQUID CONCENTRATE Entering company: SGS Customer: Kraft Canada Inc. Graphic designer: Pigeon Brands Structural designer: Kraft Canada Inc. Pre-press / Printer: SGS/Fort Dearborn

Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer: Fish Out of Water Pre-press / Printer: Tray – Cascades, Shrink Wrap label - Walle

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2015 BEST OF SHOW PAC LEADERSHIP AWARD LEADER AMONG LEADERS

Mondelez International Mondelez US.; Mondelez Canada, Inc.; Mondelez International, Inc. Winner of 4 Gold and 4 Silver awards. Exceptional technical reproduction and innovative levels for graphics and structure.Robust brand identity and package integrity. Leadership in flexible pkg, brand marketing (new brand and revitalization), paperboard and in-store marketing floor display.

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DOUBLE WINNER! CANADIAN PACKAGING CONSUMERS’ VOICE AWARD and APPLIED ARTS DESIGN & CRAFT AWARD

Red Prince Apples St. Joseph Communications Content Group The poly bag is transformed to represent a hand crafted paper bag with letterpress era graphics style, telling an editorial story about the artisan journey of the uniquely cultivated Red Prince apple variety. The bag led a repositioning campaign that spanned in-store display and web site redesign (redprinceapple.ca). The new position and graphics have massively improved store listings with major grocers in Canada and the northeastern US.

PAC PACKAGING AWARD

Kawartha Bridgemark Kawartha is a family owned business, making quality dairy products since 1937. With deep roots in Canadian cottage country, the key marketing objective was to leverage the brand’s emotional appeal through its strong association with cottaging and summer vacations.

PAC SUSTAINABLE PACKAGING AWARD

Simply Bottle - EPET Extrusion Coca-Cola Canada Partnering with Plastipak Packaging, Coca-Cola Canada worked to develop a new 2.63L Simply™ jug using 100% a mono-layer PET through a modified wheel extrusion technology called Gem-Pak™. They were able to overcome many technical challenges to manufacture a virtually crystal clear jug that was an invisible change to their system and the consumer. The package remains safe and healthy, is made from a more sustainable material as it can be more easily recycled, and the package is desiged to optimize materials and energy in manufacturing.

PAC FOOD WASTE AWARD

EcoCup™ Capsules with FlavorMax filter technology Mother Parker’s Tea & Coffee The introduction of single serve coffee and tea capsules has grown rapidly over the past 5 years. A study to analyze the comparison of traditional drip brew coffee vs single serve coffee was conducted in partnership with Quantis, PAC and Club Coffee. The results of this study indicated that these two preparation methods (assuming no waste) are not significantly different. However, once waste due to product expiry or over preparation in the traditional drip brew scenario was incorporated, the single serve solution was found to be beneficial in reducing the food waste. Through single serve capsules, there is an opportunity to increase the freshness of the product that the consumer enjoys while providing a controlled dosage to reduce wastage.

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CORRUGATED CONTAINERS – GRAPHIC GOLD WINNERS

1. HERSHEY’S 1.

2. KRAFT PEANUT BUTTER

Entering company: SGS Samplepak Customer: Hershey Canada Graphic & Structural designer: SGS Samplepak Pre-press/Printer: SGS Samplepak

Entering company: Kraft Canada Inc. Customer: Kraft Canada Inc. Graphic designer: Pigeon Brands Structural Designer/ Pre-press/ Printer: Pro Print Services

SILVER WINNERS

3. RICH’S WISHES

4. NESTLÉ PURINA

Entering company: Bridgemark Customer: Rich’s Canada Graphic designer: Bridgemark Structural designer: Rich’s Canada

Entering company: ADDINK – A Division of Atlantic Packaging Products Ltd. Customer: Nestlé Purina PetCare Canada Graphic designer: Nestlé Purina PetCare Canada Structural designer: ADDINK - A Division of Atlantic Packaging Products Ltd. Pre-press/Printer: Annan Bird

CORRUGATED CONTAINERS – STRUCTURAL SILVER WINNERS

GOLD WINNERS

1. STEAM WHISTLE

2. PABER/ LM PACKAGING PARTNERSHIP Entering company: LM Packaging Customer: Paber Graphic & Structural designer: LM Packaging

Entering company: Packaging Technologies Inc. Customer: Steam Whistle Brewing Graphic designer: Steam Whistle Brewing Structural designer/Pre-press/printer: Packaging Technologies Inc.

RIGID/SEMI-RIGID GOLD WINNERS

1. DRINK BLOCKS

Entering company: TricorBraun Customer: Drink Blocks Structural Designer: TricorBraun Design and Innovation Creative: Nonbox

2. COORS ALTITUDE

Entering company: Molson Coors Customer: Molson Coors Graphic designer: Molson Coors Studio- Andrew Laufer, & RETHINK Structural designer/ Pre-press/Printer: Ball

3. 3 GALLON RECTANGULAR FRESH PAIL

Entering company: Jokey Plastics North America Graphic designer: Jokey Plastics Structural designer: Jokey Plastics Pre-press: Stephanos Karydakis S.A., Greece

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RIGID/SEMI-RIGID SILVER WINNERS

11.

10.

4. KRAFT PHILADELPHIA

Entering company: Polytainers Inc. Customer: Kraft Canada Inc. Graphic designer: Davis Structural designer /Pre-press/Printer: Polytainers Inc.

5. KROGER

Entering company: Polytainers Inc. Customer: Kroger Graphic designer: Gravity and Phototype Structural designer / Pre-press/ Printer : Polytainers Inc.

6. TEMPTEE

8. PHILADELPHIA

Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Pre-press/Printer: SGS

7. 3M PATCH PLUS PRIMER 4-IN-1

Entering company: TricorBraun Customer: 3M Structural designer: TricorBraun Design and Innovation

Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Structural designer: Davis/Kraft/Radius/ Nypro Pre-press/Printer: SGS

9. COORS LIGHT/MOLSON CANADIAN VENTED CAN

10. AMSTERDAM 416

Entering company: Molson Coors Canada Customer: Molson Coors Canada Graphic designer: Molson Coors Studio Structural designer: Molson Coors Canada / CROWN Beverage Packaging N.A Pre-press/Printer: CROWN Beverage Packaging North America

Entering company: St. Joseph Communications Content Group Customer: Amsterdam Brewing Co. Graphic designer: St. Joseph Communications Content Group Structural designer: REXAM Pre-press/Printer: REXAM

11. AMSTERDAM DOWNTOWN BROWN Entering company: St. Joseph Communications Content Group Customer: Amsterdam Brewing Co. Graphic designer: St. Joseph Communications Content Group Structural designer/Pre-press/Printer: Crown

IN-STORE MARKETING – FLOOR DISPLAY MERCHANDISER GOLD WINNERS

1. FERRERO ROCHER

Entering company: ADDINK – A Division of Atlantic Packaging Products Ltd. Customer: Ferrero Canada Limited Graphic designer: Schawk Structural designer: ADDINK – A Division of Atlantic Packaging Products Ltd. Pre-press / printer: Annan Bird

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2. PURINA DOG/CAT HOUSE DUMPBIN

Entering company: ADDINK – A Division of Atlantic Packaging Products Ltd. Customer: Nestlé Purina PetCare Canada Graphic designer: Nestlé Purina PetCare Canada Structural designer: ADDINK – A Division of Atlantic Packaging Products Ltd. Pre-press / printer: Toronto Trade Group

3. MCCAFÉ PREMIUM ROAST COFFEE

Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Structural designer /Pre-press / printer: IMS – FX Creative/Artisan

4. CIBC TIM HORTONS DOUBLE DOUBLE™ VISA CARD STAND Entering company: Pigeon Brands Customer: Tim Hortons Graphic designer: Pigeon Brands Structural designer / Pre-press / printer: Artisan Complete

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Working side-by-side with Veritiv packaging experts, we’ll help you implement unique-to-you solutions.

From materials and design, to automation and fulfillment we provide award-winning solutions that deliver on both form and function. And with approximately 170 distribution centers in North America, our reach is extensive – but we hang our hat on localized and personal service. • Gain greater efficiencies in your supply chain • Improve the visual and physical design of your packaging • Develop a process that reduces steps and increases speed to market • Meet your sustainability goals and earn certifications Your packaging needs to perform – from concept to destination. Learn more about our offerings by contacting your Veritiv representative, or visit veritivcorp.com.

WINNER Veritiv™ designs award-winning packaging and is a proud winner of the PAC™ 2015 Global Leadership Award

veritivcorp.com FOR MORE INFORMATION CIRCLE 116

© 2015 Veritiv Corporation. All rights reserved. Veritiv and the Veritiv logo are trademarks of Veritiv Corporation or its affiliates. Unisource and xpedx recently combined to form Veritiv™, a leading provider of Packaging Solutions. We are 100% focused on shaping success for our customer’s business and brands.

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IN-STORE MARKETING – FLOOR DISPLAY MERCHANDISER SILVER WINNERS

5. KRAFT PEANUT BUTTER GIANT JAR Entering company: Kraft Canada Inc. Customer: Kraft Canada Inc. Graphic designer: Pigeon Brands Structural designer / Pre-press/ Printer: Pro Print Services

6. CADBURY HALLOWEEN

Entering company: Davis/FX Creative Customer: Mondelez Canada Inc. Graphic designer: Davis Structural designer / Pre-press/ Printer: FX Creative

IN-STORE MARKETING – COUNTER TOP DISPLAY GOLD WINNER

SILVER WINNER

1. FERRERO ROCHER OPEN CONCEPT COUNTER

1. HERSHEY ICE-BREAKER COLLAPSIBLE COUNTER

Entering company: ADDINK – A Division of Atlantic Packaging Products Ltd. Customer: Ferrero Canada Ltd. Graphic designer: Schawk Structural designer: ADDINK – A Division of Atlantic Packaging Products Ltd. Printer: Annan Bird

Entering company: ADDINK – A Division of Atlantic Packaging Products Ltd. Customer: Hershey Canada Graphic designer: ADDINK – A Division of Atlantic Packaging Products Ltd. Structural designer: ADDINK – A Division of Atlantic Packaging Products Ltd. Printer: Toronto Trade Printers Inc.

2015 PAC PACKAGING COMPETITION JUDGES STEERING COMMITTEE TC Transcontinental Rayment & Collins Ltd. Southern Graphic Systems Werle Design Associates Molson Coors Brewing Company Atlantic Packaging Products Ltd. Davis PAC, Packaging Consortium

Michael Hill Kevin Collins Mark Spurgeon Stuart Werle Elizabeth Ferrier Joe Campbell Shirley Buchanan Jim Downham

BRAND MARKETING JUDGES Stuart Werle Michael Azulay Katherine Dean Kenny Li Doug Robson Angela McIntosh Marlene Tolomizenko Mathieu Gamache Elsie Cross Donna Singleton Gary Oakley Luis Prior Bryan Dilts

Werle Design Associates Polan & Waski Graphics KAT & CO Werle Design Associates Davis Coca-Cola Marketing General Mills McDonalds Restaurants of Canada Ripple Effect Procurement Consulting QVS Branding Hunter Straker Atlantic Packaging Products Ltd. Rayment & Collins Ltd.

CORRUGATED CONTAINERS JUDGES Mark Spurgeon Jonathon Cardwell Richard Blassnitz Tim Boissinot Michael Tabakoff

Southern Graphic Systems The Central Group Molson Coors Brewing Company Packaging Technologies Inc Atlantic Packaging Products Ltd.

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PAPERBOARD JUDGES Joel Porter Lynn More Joe Puntillo Kristine Ramezani Brad Wilson Brian Schiedel Ryan Andrews Ana Lankarani Sherri McMillan

Mirjana Suric Lawrence Dadds Rick Prinzen Bill Traynor

Coca-Cola Irving Consumer Products MWV

Karen Blumel Jeff Anderson John Kissoon Gary Peter Monica Mulligan Scott Taggart Michele Loeffen

IN-STORE MARKETING JUDGES Greg Wege Thinh Tran Terence Tse Lisa Olay Wally Petrac

The Central Group Atlantic Packaging Products Ltd. Bridgemark Davis Strategica

FLEXIBLE PACKAGING JUDGES Ross Gilbert David Haslam Andrew Laufer Harley Wong Chan Patrick Dickinson Dave Carruthers Carla Tulli

RIGID AND SEMI-RIGID PACKAGING JUDGES

Coca-Cola Werle Design Associates Mars Canada Sobeys Inc Rayment & Collins Ltd.

Bemis Co. Inc. Southern Graphic Systems bylauft Metro Label TC Transcontinental Bemis Co. Inc. Southern Graphic Systems

Polytainers Inc. Davis CBS Grupo Phoenix

LABELS JUDGES Cascades Colgate Palmolive Kraft Canada Inc. Labelink DECO Labels Metro Label

CANADIAN PACKAGING JUDGES George Guidoni Jaan Koel Julie Saunders Elena Langlois Rhea Gordon Paul Pethik

Canadian Packaging magazine Canadian Packaging magazine Canadian Packaging magazine Canadian Packaging magazine Canadian Packaging magazine Canadian Packaging magazine

APPLIED ARTS JUDGES Rosetta Heckhausen

Applied Arts Magazine

CANADIAN PACKAGING • APRIL 2015

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2015 FOOD WASTE COMPETITION AWARDS RAW MATERIAL, PRODUCT OR ANCILLARY SERVICES GOLD WINNER

SILVER WINNER

1. TIME FRESH™

Entering company: Tempo Plastics Limited Graphic Designer: AS Advertising Pre Press: SGS Printing & Pouch Converting: Tempo Plastics Limited

2. LIQUIGLIDE

Entering company: LiquiGlide

BRANDED PACKAGE GOLD WINNER

1. ECOCUP™ CAPSULES WITH FLAVORMAX FILTER TECHNOLOGY Entering company: Mother Parker’s Tea & Coffee

SILVER WINNER

2. SUNSET® TOP SEAL FILM

Entering company: Mastronardi Produce

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Saluting the pursuit of excellence in packagingâ&#x20AC;Ś And all those who pursue it.

The SilenT SaleSman

Top 50 Packaging Ideas

Expo www.canadianpackaging.com Print - website news and search engine - Canadian Packaging TV - Digital blasts & e-newsletters - Table Top Expo

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2015 SUSTAINABLE COMPETITION AWARDS RAW MATERIAL, PRODUCT OR ANCILLARY SERVICES GOLD WINNER 1.

1. TETRA PAK INC. – LAUNCH OF BIO-BASED CAPS Entering company: Tetra Pak Inc.

We keep good company. Year after year, Prolamina proves its commitment to leadership and innovation in the flexible packaging industry.

SILVER WINNERS

In 2015, PAC honors Prolamina with three Global Leadership Awards—which we’ll proudly display with the 15 others we’ve collected over the years.

2. 2. GENPAK COMPOSTABLE COFFEE BAG WITH COMPOSTABLE VALVE Entering company: Innovia Films

3. BRANDCHECK

Entering company: Brandcheck, a div. of Chantler Packaging Inc.

BRANDED PACKAGE GOLD WINNERS 1.

1. SIMPLY BOTTLE – EPET EXTRUSION Entering company: Coca-Cola Canada Manufacturer: Plastipak Packaging

2. PURINA PRO PLAN® RENEW™ CAT LITTER JUG

Entering company: Ecologic Brands Co-Designer & Brand Owner: Nestlé Purina Co-Designer & Manufacturer: Ecologic Brands

SILVER WINNERS 3.

3. SUNSET® ECO FLAVOR BOWL™

Entering company: Mastronardi Produce/SUNSET

4. NO. 4 POUCH

Entering company: Tempo Plastics Limited Design, Printing & Pouch Conversion: Tempo Plastics Limited Pre Press: Graphic Savvy Substrate: Poly Experts

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To learn more visit prolamina.com

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2015 PAC FOOD WASTE COMPETITION JUDGES Alan Blake Rachel Morier Ron Cotterman Yasmin Siddiqi Scott Tudor

PAC NEXT PAC NEXT Sealed Air DuPont Packaging & Industrial Polymers Sobeys

2015 PAC SUSTAINABLE COMPETITION JUDGES Guy McGuffin David Yousif Ena Popic Alan Blake Rachel Morier

Guy McGuffin Consulting City of Hamilton Loblaw Companies Ltd PAC NEXT PAC NEXT

Thank you to our sponsors!

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FOR MORE INFORMATION CIRCLE 119

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CANADIAN PACKAGING • APRIL 2015

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Twelve great reasons to work with us.

Congratulations to our award-winning clients!

Your success is our greatest

reward

TORONTO | MONTRÉAL | COLUMBUS FOR MORE INFORMATION CIRCLE 120

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Packaging That Inspires Unforgettable Moments

Norampac, a division of Cascades Canada ULC for Hartmann Hybrid Egg Carton, 2014 PPC Package of the Year

Graphic Packaging* offers our customers the capabilities and resources needed to succeed at retail. Through global scale, local execution and insight-driven innovative packaging solutions, many of the world’s leading brands turn to Graphic Packaging to provide paperboard cartons that inspire unforgettable moments. Our paperboard mills, converting assets and robust integrated supply chain make us uniquely equipped to meet our customers’ packaging challenges. Let us inspire your consumers.

For more information please visit www.graphicpkg.com * Graphic Packaging International, Canada, a subsidiary of Graphic Packaging International, Inc. acquired the folding carton and related mill assets from Norampac, a division of Cascades Canada ULC on February 4, 2015.

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PACKAGING FOR SHELF-LIFE MAKING THE BEST OF A DAILY GRIND Continued from page 14

• Robust stainless-steel construction; • Quick-change tooling; • Sanitary design for easy and effective washdown; • A reliable PLC (programmable logic controller) platform; • Ease-of-operation, thanks to the user-friendly multilingual machine HMI (human-machine interface); • Free lifetime technical support. “It hardly seems necessary considering its robustness,” opines Scopelleti, but after having grown fond the RS420c, when the time came to expand in 2014, he got in touch with VC999 again, purchasing a double-chamber XtraVac CM640 vacuum packing machine to package portioned product up to 30-kilos in weight. Compact in design, the economical XtraVac CM640 is considered ideal for small- to mediumsized production runs, but providing excellent product shelf-life and a handsome product presentation. “From the moment it was delivered, the VC999 team was here helping us program the machine to our specifications,” he relates. “And, should we require any additional information, we’re confident help is just a phone call away,” says an impressed Scopelleti adding that VC999 has an excellent preventative maintenance program to support its equipment. Adds Cloutier: “We have a preventative maintenance service program for their machine, which helps explain why their operating costs are so low. “We take very good care of their equipment.” VC999 also supplies BestCo with quality XtraPlast film, that enables the thermoformer and the vacuum-packing chamber machines to achieve superior

forms and seals, virtually eliminating the meat processor’s concerns about package rejects. “It shows how important it is when a customer deals directly with us for both machine and film requirements,” explains Cloutier. “It’s their best guarantee of performance, peace-of-mind and trouble-free packaging.” Scopelleti is also quick to extend special praise to Bertoldi’s, a MontBestCo Foods uses its VC999 XtraVac CM640 double-chamber vacuum-packing mareal-headquartered chine to create the inner pack of the premium-quality Dijon mustard and honey-flavored equipment supplier speboneless duck breasts on behalf of its retail customer Brome Lake Ducks. cializing in industrial knives and cutting machinery. by BestCo are superb, and I am cognizant of the “With Bertoldi’s, we purchased and set up a meat fact that along with the wonderful work provided grinding line where we run a pair of Biro AFMG by my employees, the equipment we’ve purchased industrial grinders, helping us output 2,000 kilofrom companies like Bertoldi and VC999 are key grams of meat per hour,” explains Scopelleti. to the positive reputation we have enjoyed in the He adds that BestCo also recently purchased a industry,” sums up Scopelleti. 2501CE Hydrauflaker—combination f laker and “I’m confident that our equipment and they way we slicer—from the Sheboygan, Wis.-based GMC utilize it hold the key to our continued success.” (General Machinery Corporation), enabling BestCo to f lake over 3,000 kg of meats per hour. For More Information: Scopelleti relates that the equipment supplier performs weekly maintenance, and the sharpening of VC999 Canada Ltd. 475 Bertoldi’s 476 all the blades and grinding plates. Biro Manufacturing Company 477 Other equipment used by BestCo to create their General Machinery Corporation 478 packages include Protec DDC 9600 and Zebra XtraPlast 479 printers, which take care of all the thermal heat label Zebra Technologies Corporation 480 requirements, producing durable labels containing Mettler-Toledo Product Inspection 481 clearly etched lot code data for easy traceability. Shawpak Systems Ltd. 482 “The processing and packing services provided

Say Cheese Increased uptime provides many reasons to smile A leading food manufacturer was experiencing significant delays in packaging their cheese slices. The valves that came with their count and stack equipment were breaking down, causing production delays. ASCO Numatics provided 2005 series valves to replace the five malfunctioning valves on each of the two systems. That first month, 24 hours of downtime were eliminated and 2.3 million more cheese slices were produced. This put a smile on the maintenance manager’s face. For more information contact asconumaticscanada@emerson.com

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COVER STORY

THE BEAR ESSENTIALS

An inspired top-to-bottom packaging redesign helps Canadian consumers reconnect with one of their most cherished childhood food brands “The longevity of our relationship with Kraft is really something unheard of in this industry,” says Pigeon, whose company’s ever-growing product portfolio nowadays comprises an elite blue-chip roster of leading Canadian CPG (consumer packaged goods) brand-owners, with its founder widely acclaimed to be one of the country’s most knowledgeable and authoritative thought-leaders in the graphic package design field. In part because of the brand’s extraordinary prolonged grip on the market-leading position in Canada, major packaging redesigns have historically been relatively few and far between over the years, Pigeon acknowledges.

TIME TO ACT

Amy Rawlinson, Kraft Canada’s director of marketing for the Kraft Peanut Butter brand, describes the phenomenal success of the Stick Together marketing campaign based on a comprehensive packaging redesign and rebranding.

BY GEORGE GUIDONI, EDITOR PHOTOS BY COLE GARSIDE & PIGEON

f getting to the top is indeed the easiest part of staying there, then the venerable Kraft Peanut Butter brand has got to be one of the hardest-working brands in the history of Canada’s food marketing. And it just may be. At least since about a year ago, when Toronto-based food giant Kraft Canada Inc. relaunched Canada’s bestselling peanut butter with a fresh new look and brand identity across the country in a concerted, multimedia marketing blitz that has lifted its legendary mass appeal amongst Canadian consumers to a whole new level of branding and packaging excellence. First introduced to Canada in 1960, Kraft Peanut Butter quickly rose to emerge as Canada’s clear Number One peanut butter brand by 1962—a market-leading position that it has not only held with an iron grip over the years, but has solidified it with unrivaled market share dominance and consumer reverence. Familiar to millions of Canadian households from coast to coast, the brand also enjoys a unique status within Kraft’s vast product portfolio as one of its select few products line that is produced exclusively for the Canadian domestic marketplace, where its remarkably long-enduring love affair with consumers has made it one of the parent company Kraft Foods Group, Inc.’s most celebrated branding success stories worldwide. Perhaps even more remarkably, Kraft Canada has retained the services of the same package design agency

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for the last 38 years—a virtual eternity in today’s constantly shifting marketing business landscape. “Kraft Canada was my very first client, and their support over the years means a whole world to me both on a personal and professional basis,” says Thomas Pigeon, founder and chief executive officer of the Oakville, Ont.-headquartered branding services provider Pigeon Brands. “It really is a dream client that in many ways enabled my company to become the well-recognized design agency it is today,” Pigeon told Canadian Packaging in a recent interview.

Pigeon Brands founder and chief executive officer Thomas Pigeon (above) and his team have worked on a broad variety of package designs and other branding projects with Kraft Canada over the last 38 years.

Since the last major comprehensive package redesign in 1994, the family-size jars had remained looking largely the same—receiving a fairly minor graphic makeover during the wide-scale conversion of the jars from glass to PET (polyethylene terephthalate) plastic back in 2006. But as sales for the entire spread products category began to soften across Canada in recent years, it started to become clear to both Kraft and Pigeon that a further packaging upgrade would ultimately be required to revitalize and play up the brand’s credentials as the category leader, as confirmed by an astounding 70-percent market share for its Kraft Smooth Peanut Butter anchor brand, according to Nielsen Marketing. This realization ultimately led to last year’s dramatic reemergence of the Kraft Peanut Butter brand in stylish, contemporary new packaging, an expanded range of f lavors, and a vastly increased emphasis on using the brand’s iconic bears as a key sales driver and brand-builder. “The early thinking on the next redesign began about five years ago, when we started to seriously try to understand what it is that drives the Canadian consumers’ connection to this brand,” relates Pigeon Brands creative director Todd Ellis. “After an extensive, in-depth exploration of the

From Left: Kraft Canada’s senior brand manager Aaron Nemoy, finance manager June Au, category sales planning manager Caroline Drolet, senior director of grocery brands Leisha Roche, Amy Rawlinson, and associate brand manager Ananda Smith are joined by Pigeon Brands’ Todd Ellis (second from right) and Jeffrey Weaver.

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COVER STORY brand, it became clear to us that the bears really are the brand,” he recalls. “This made us believe that in order to solidify the brand’s iconic status as Canada’s dominant brand of peanut butter, we would need to bring the bears front-and-center and elevate them from just being photos of stuffed teddy bears on the label into real-life, loveable, recognizable and transportable physical entities that Canadian families, both children and adults, would instantly relate to,” Ellis explains. To accomplish that, Kraft and its partner agencies turned to Canada’s leading toymaker Gund Canada to produce the custom-designed, brandtrademarked iconic bears—distinguished only by their red and green bow-ties—that would go inside some 100,000 special-edition gift-boxes containing newly-redesigned Kraft Smooth Peanut Butter as well as to be used at in-store promotions across Canada to draw public attention the brand makeover. Working closely with Kraft’s internal branding team and the company’s Toronto-based advertising agency partner Taxi, Pigeon designers used a combination of traditional illustration and CGI (computer-generated imagery) to develop the bears’ new look for the labels, jar closures, POP (point-of-purchase) merchandising displays, toy sets and other multimedia marketing platforms utilized in the nationwide Stick Together marketing blitz that by all accounts took the Canadian marketplace by storm. “All those thousands of bears sold out within two months of landing on the store-shelves,” beams

Kraft’s director of marketing for the brand Amy Rawlinson. “We wanted to make the gift of a teddy bear as personal as possible for our consumers with this one-of-a-kind packaging, and we were really excited by their overwhelmingly positive response,” says Rawlinson, complimenting the entire Pigeon Brands project team—comprising 10 designers, account reps, graphic consultants and production artists—for their tireless work and efforts in helping make Stick Together an unqualified marketing success surpassing all expectations. According to Rawlinson, Kraft has already ordered another large quantity of the truly collectible teddy bears—reportedly fetching more than 10 times their original price on eBay and other online shopping sites—for the next “two waves” of Stick Together promotions to unfold later this year.

FAMILY VALUES “In addition to contemporizing the brand, we have elevated the bears to be the brand in order to make that all-important emotional connection with Canadian families,” reveals Rawlinson. “We worked closely with Gund to help them create the plush bears, from specifying the body dimensions and proportions to choosing the fur material and the eyes, to ensure that the bears were exact representations of the new Kraft Peanut Butter bears used in the icon,” adds Ellis. Produced at Kraft Ca nada’s venerable MontRoyal manufacturing plant in Montreal, the re-

launched Kraft Peanut Butter product family now comprises 11 different f lavor varieties— Smooth, Smooth Light, Crunchy, Crunchy Light, Extra Creamy, Whipped, Unsweetened/Unsalted, All Natural Smooth, All Natural Crunchy, Honey and Chocolate—retailing across Canada in 500-gram, 750gram and one-kilogram jars featuring their own unique color schemes and graphic treatment to easily identify each f lavor to the consumers. Packaged in lightweight, high-impact, coextruded, food-grade PET plastic containers expertly produced by nearby rigid plastic packaging manufacturer Silgan Plastics Canada in Lachine, Que., the relaunched Kraft Peanut Butter is quickly garnering due peer recognition for its store-level impact and enthusiastic consumer response. In addition to being selected as a finalist in this

Produced by the Silgan Plastics Canada manufacturing facility in Lachine, Que., the new lightweight, impact-resistant plastic jars used to package Kraft Peanut Butter have helped the brand to achieve significant carbon footprint reductions by virtue of lighter weight and close proximity to Kraft Canada’s Mont-Royal manufacturing facility. FOR MORE INFORMATION CIRCLE 123

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COVER STORY

Pigeon Brands designers and graphic artists produced a multitude of sketches and preliminary design concepts leading up to the nationwide relaunch of the Kraft Peanut Butter brand in 11 different flavor varieties, each easily distinguished with its own unique color scheme and graphic treatment.

year’s Canadian Grand Prix Awards competition of the Retail Council of Canada (RCC), the brand has also picked up a Silver Award in the In-Store Marketing category of this year’s PAC Global Leadership Awards competition of PAC, Packaging Consortium, for the attractive, high-impact POP display (picture on previous page) designed by Pigeon Brands and as-

sembled by the Toronto-based structural design specialists Pro Print Services Inc. According to Rawlinson, Pigeon Brands duly deserves all the accolades it gets for the outstanding project execution involving one of Canada’s most important brands. “It is the largest business within Kraft Canada’s grocery sector,” says Rawlinson, defining Kraft Peanut Butter as a core “focus brand behind which we will continue to invest and innovate. “Faced with an ever-changing landscape of the spread products category, we saw a unique growth opportunity in the ‘all-naturals’ product segment, which is growing in double-digits, so that is our primary focus for continued product development and innovation,” says Rawlinson, while citing a “very positive” consumer response to the Honey and Chocolate sub-brands introduced into the market last year.

ROOM TO GROW

Tired of the

“There is also good growth potential for the product in terms of usage occasions, in going beyond just using it to spread on a piece of toast,” says Rawlinson, adding that Kraft is now marketing over 20 different snack recipes featuring Kraft Peanut Butter as one of the main ingredients. With an estimated 79 million pounds of Kraft Peanut Butter products sold in Canada in the last year, representing 37 million units, the comprehensive packaging makeover was as timely as it was effective, according to Rawlinson. “Although the whole peanut butter category has essentially been f lat for the last four years,” she says, “this relaunch has enabled us to increase the product’s household penetration in Canada by 1.6 percent up to 61.8 percent, representing seven-percent growth in the brand’s sales.” Rawlinson attributes such stellar results to a f lawless execution of

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Each jar of different Kraft Peanut Butter flavors is topped off with a color-matching lid embossed with a graphic of the iconic brand’s mascot bears.

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COVER STORY

Kraft Canada’s Amy Rawlinson shares a light moment with Pigeon Brands creative director Todd Ellis (left) and group account director Jeffrey Weaver.

The increased prominence of the brand’s twin bear mascots has enabled Kraft Peanut Butter to reignite the product’s endearing love affair with Canadian consumers.

Kraft Canada’s “purpose-led marketing initiatives” like the Stick Together campaign, the introduction of the plush Gund bears to generate industry hype and buzz, and the high-impact packaging redesign delivered by Pigeon Brands. “The are a fantastic and very collaborative partner to work with, being open to co-creation and feedback from our end, while maintaining a progressive, keen eye for all the design possibilities, to present a broad range of new concepts,” Rawlinson ref lects.

the Canada Food Guide, one serving of Kraft Peanut Butter equals a half-serving of meat or other alternatives.

“Not only does the product taste great, but it is also a good source of key nutrients such as Vitamin B, Vitamin E, niacin, foliate and magnesium, while also being transfat-free and low in saturated fats,” she point out. “For the vast majority of individuals who can consume nut products, it can certainly play an important role in helping them maintain a wellbalanced diet,” Rawlinson states. Adds Kraft Canada’s senior manager of design strategy and capabilities John Kissoon: “There are remarkably few brands that have become a part of a nation’s culture, and Kraft Peanut Butter has done just that.” States Kissoon, “This is why it is incumbent upon all of our partners who touch the brand to protect it with enthusiasm and ownership.”

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“We have historically enjoyed a strong relationship with Pigeon Brands because they have always strived hard to help set us apart from the competition,” she relates. “With this project, they have once again created a brilliant shelf presence and a fantastic bear icon that has really brought the brand into the 21st Century,” she asserts. “If you look at the whole peanut butter category out there on the shelves, there is no shadow of a doubt that we are the category leader,” says Rawlinson. “I am very proud of our graphics and the quality of our packaging— right down to the embossed lids and all the other finishing touches and f lourishes throughout the packaging. “Our ambition is for this brand to be the icon of ‘family togetherness’ in Canada, and the new design really captures the brand’s nearly 60 years of heritage of bringing Canadian families together, resonating with consumers of any age,” Rawlinson states, citing a “tremendous amount of positive support from consumers” for the new packages and brand mascots. “We have had over 15,000 contest entries from people writing in to comment on the new packaging and to send us pictures of themselves with the bears,” she reveals, saying the relaunch helped the brand to reignite its love affair with the all-important “millennial family” demographic of 18- to 34-year-old consumers. Says Rawlinson: “According to

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PACKAGE DESIGN

A BRAND NEW EXPERIENCE Technological and marketing innovation help hardworking package design agency spread its wings as a multiplatform tour de force in graphic communications

From Left: Rayment & Collins business development manager Ryan Gibbons, vice-president of operations Ross Benns, president Kevin Collins, creative director Bryan Dilts, and vice-president of sales Gabriel Araish stand in front of a massive display of a diverse range of packaging samples and mock-ups that the company developed for leading Canadian beer producer Sleeman Breweries over the years of close cooperation with the country’s third-largest brewer.

BY GEORGE GUIDONI, EDITOR PHOTOS BY COLE GARSIDE

hile successful brand-building is undoubtedly a far more daunting marketing challenge in today’s digital, social media-driven environment than it’s ever been, the role of packaging design as a key ingredient of a brand’s marketplace success or failure has not waned in the slightest, according to one of Canada’s leading package design and branding services providers. “The role of packaging is more critical than it was 10 years ago in a sense that excellence in a package is just expected by clients, almost as if being taken for granted,” says Kevin Collins, president of thriving Canadian graphic communications agency Rayment & Collins (R&C). “The real question today is, ‘What else are you doing to differentiate yourself, aside from just put-

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ting the product on the shelf, to garner the attention that you need to sell that product?’ “You need to know who your audience is and to touch the right trigger points to get its attention,” Collins told Canadian Packaging on a recent visit to the company’s lively headquarters in Markham, Ont. Strategically located a short 20-minute drive north of Toronto, the 24,000-square-foot facility houses a diverse range of Digital Age technologies used for creating, imaging, proofing, printing and producing packaging mock-ups, prototypes and samples, as well as other graphic communication products increasingly utilized by some of Canada’s leading brand-owners to boost their sales and market share. “Not only is there a vast difference between how we do business today from what we did in the past, but things will also differ vastly in the future,” he says. Joining the company in 2000, Collins is largely

responsible for steering its dramatic transformation through the years from a tiny six-employee prepress/print shop into what he calls “an integrated marketing communications company” employing over 40 high-skilled professionals boasting a vast pool of collective expertise and knowledge across a broad range of communications disciplines. “Our clients expect a lot from us because they know they can get it from us,” says R&C creative director Brian Dilts, pointing out the company runs a busy, two-shift operation daily to keep up with its growing and highly-demanding client base. “A project may start off with one thing, like a photoshoot of a new packaging design, and before you know it we are creating new point-ofsale (POS) materials, print advertisements, product literature, signage for delivery trucks and so on,” Dilts relates. “It’s a constantly changing and highly exciting work environment, where you just don’t have the time to be bored by doing the same thing over and over.” Recalls Collins: “Soon after I joined the company, we started changing our focus on becoming a complete, end-to-end solutions provider that would deliver more services to our clients to help develop more revenue streams. “To do that, we developed ourselves around the four pillars of creative, production, technology and fulfillment services,” says Collins, who was instrumental in guiding the firm to invest in leadingedge equipment and technologies that would make it a true one-stop-shop for graphic communications, offering exceptional f lexibility, agility and customer service. In addition to purchasing a new-generation Hewlett-Packard Indigo 5000 digital press to enable short-run print production and full-color packaging mock-ups, the company also installed a six-color offset Heidelberg Speedmaster printing press with inline UV coating to provide customers with short-run requirements with finished packaging, commercial print, and POS products with exceptionally quick turnaround. “There is a wide variety of work we can produce on that Heidi press: from packaging, calendars to commercial print work,” says Collins, adding R&C’s formidable in-house skillset also includes a full range of large- and wide-format printing capabilities. “Just being good in one environment is not enough nowadays: it is essential for us to possess

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“Today’s technological sophistication creates a level playing field for everybody, but it’s about using that technology to your advantage that ultimately provides the key winning edge.”

“We’ll do anything to keep our clients ahead of the game, even before the product has actually gone into manufacturing. That is what having so many capabilities in-house allows us to do.”

“There are many packaging forms, many printing disciplines, and many design specifications to be taken into consideration to ensure that all products look the same on the shelf wherever they are sold.”

Kevin Collins, President

Ryan Gibbons, Business Development Manager

Bryan Dilts, Creative Director

provides us with a big challenge to adapt in order to remain relevant,” he notes. “That is why the infrastructure that we have developed here over the last several years is all geared up to enable us to offer our customers more types of services for connecting with their audience in more novel ways.” As part of that infrastructure development, R&C built up significant resources in its tech arena, with a dedicated department now employing seven fulltime people. These capabilities came in handily in a recent global marketing campaign the company did for leading global component and graphics card manufacturer AMD (Advanced Micro Devices), which involved creation of high-end media kits, graphics stickers, branded memorabilia, and generation and redemption of vast amounts of individual product codes for gamers to activate online through the tech center. In addition, R&C developed the proprietary architecture for delivery and security for AMD gaming promotions, adds vice-president of sales Gabriel Araish. “Over the past four years and four iterations, we have continually improved upon the initial solution to improve security measures, reduce risk and enhance portal site framework infrastructure,” Araish explains.

“We have played a significant role in helping AMD to expand its marketing strategy on a global scale—enabling their organization to increase the total number of promotional campaigns and develop new relationships. Adds Collins: “The biggest benefit for the client is the database that we track and control, identifying each project by sales and other criteria. “In effect, we are managing the value of our client’s brand by giving them access to being quicker-to-market, using one single location that will take care of all their different needs and requirements,” Collins states. “Our technology department is really an R&D tech center,” Collins asserts. “What comes out of there is what we employ in our daily business—not only to help support the business we currently have, but also to win new business and new markets.” Other notable clients within the company’s growing portfolio include: •T he Minute Maid Co Canada Inc. Working with the beverage producer’s internal sales and marketing team on a product launch involving brand new and rebranded products in four new package types and seven different f lavors, R&C produced over 2,850 physical color-accurate package mock-ups to match the end product,

Printed and assembled in-house, the multicomponent merchandise kits for AMD’s gaming software are fully supported online by R&C’s technical help center.

different levels of expertise that allow us to be involved in different activities to satisfy our clients,” Collins explains. “Pure package design still accounts for 15 to 20 per cent of our current business,” he confides, “but it is our experience and track record in packaging that allowed us to move into the other creative fields. “We already have some clients for whom we do promotional campaigns on social media only— using no print at all,” Collins points out. “We need to speak to the next generation of consumers growing up right now in ways they want to be spoken to, like through social media, so it

The HP Indigo 5000 digital printing press at Rayment & Collins mimics offset printing capabilities with high definition and patented HP ElectroInk printing inks to produce color-accurate packaging mock-ups from a broad range of common packaging materials.

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Vice-president of operations Ross Benns (foreground) and president Kevin Collins stand in front of the Heidelberg Speedmaster six-color offset printing press with inline UV coating, installed in 2011 for processing short- and mid-sized print runs in-house.

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PACKAGE DESIGN

First pressman Andy Cassidy (left) using a handheld densitometer to check out the print quality of paperboard sheets coming off the Heidelberg Speedmaster offset press alongside press technician Mussadiq Shah.

Business development manager Ryan Gibbons and client services administrator Vivy Harris going over the color specs of a packaging mock-up produced for Sleeman Breweries inside the company’s prepress department.

A sampling of the different packaging formats designed for beer brands marketed by Sleeman Breweries across Canada and developed at the Rayment & Collins design studios in Markham.

including generating functional UPC barcodes specific to the product, end market, and 17 shipping destinations across Canada. • Pet Valu Canada. The R&C staff created an array of eye-catching POS materials to support the pet-food retailer’s monthly in-store marketing campaigns in timely manner. With two campaigns per month, the project required ongoing production of 900 fully-assembled kits per month–with 10 to 25 items like discount coupons, inserts, information leaf lets, and other components for each kit—along with printing an annual calendar. Vice-president of operations Ross Benns says he takes immense pride in the close business relationship and rapport that R&C has cultivated over the years with Sleeman Breweries Ltd. of Guelph, Ont., the country’s third-largest beermaker. Says Benns: “It is a big business for us: We’ve been working with them formally since 2000 and have a history with them going back years before then. “As Sleeman has grown and become more successful, we have grown and become more successful in step with them, as real partners should.” It is such a close partnership, in fact, that Benns often assumes a role of a Sleeman representative when traveling on the beermaker’s behalf to make presentations to prospective new customers. It makes perfect sense, Benns point outs, because he has become more familiar with the brewer’s market-

specific packaging, branding, promotional and other key requirements than many of Sleeman’s own staff. Says Benns: “There are many packaging forms, many printing disciplines, and many design specifications to be taken into consideration to ensure that all Sleeman products, which is hundreds of SKUs (stock-keeping units), look the same on the shelf wherever they are sold. “For example, a 12-pack case being filled at the Guelph brewery may not be executed with the same precision as their Vernon brewery in British Columbia because it has to travel up an incline conveyor during the filling process,” Benns points out. “That means the case has to be reprinted with a special coating to keep it transferring at the right speed,” he points out. “For a company doing business across Canada, knowing and accounting for all these subtle differences is an important part of operating a successful business.” Gibbons explains this familiarity and mutual trust has enabled R&C to develop a customized online Sleeman Brewhouse internal project management system that enables all Sleeman reps and customers across Canada, such as bars and restaurants, to order their POS materials, posters, coasters, banners, etc., from one central location that keeps track of all the orders on a secure-access database. “We have managed over 10,000 such orders for Sleeman so far,” Gibbons reveals. “The customer

places an order online, gets an approval, we produce it here, and ship it anywhere across Canada with a detailed shipping report for their records, with all those steps recorded and entered into the Brewhouse digital asset management system. “That is what having so many in-house creative, production and order-fulfillment capabilities allows us to do for our customers,” Gibbons points out. “We can even produce mock-up packaging, labeling or shrinkwrap for a product that’s not even on the market yet the very same day we photograph it,” he extols. “We’ll do anything to keep our clients ahead of the game, even before the product has actually gone into manufacturing.” This ability to anticipate market trends and shifts proactively, rather than merely react to them, is a core R&C competency that will help the company grow its client base and product portfolio well into the future, Collins sums up. “Today’s technological sophistication creates a level playing field for everybody, but it’s about using that technology to your advantage to recognize an opportunity, and to do something about it, that provides the key winning edge. “You need real intelligence to go onto the package nowadays, and that’s what we do by providing a whole suite of services to a broad variety of clients—giving us the competitive edge we need to grow our own business.”

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Pineberry Manufacturing Inc.’s western sales manager Dan LaForce (left) and president David McCharles have plenty to smile about, thanks to the successful design, manufacture and integration of feeder machines that have helped propel the company to international renown.

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY JOHN PACKMAN

uddled away in a light industrial hub in Oakville, Ont., about a 40-minute drive west of Toronto, lies one of Canada’s onetime best-kept secrets in the packaging OEM (original equipment manufacturer) sector. Known as the company that has been around since 1984, Pineberry Manufacturing Inc. has long enjoyed a solid reputation for its daring problem-solving one-off equipment. But it wasn’t until a new kid on the block purchased the business in 2009 that Pineberry has seen some tremendous growth, both in physical size and in its customer base. Not that it was the proverbial hole-in-one for the current company president and chief executive officer David McCharles. A native of Nova Scotia’s scenic and famed Cape Breton Island on Canada’s east coast, McCharles graduated from university with full intentions of becoming a golf pro. But after a short introduction to the business, he soon changed his mind and decided to go back to school for further education in sales and marketing. “What I loved about Pineberry Manufacturing when I first joined them in 2004, was that the guys already working here were brilliant,” McCharles told Canadian Packaging magazine during a recent visit to the company’s Oakville facility. “Being the new sales guy, I surprised the current

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owner one day by telling him I was going to buy the company from him,” he continues. “And five years later at the ripe age of 34, I did just that.” McCharles says that the original owner still comes in to work on some projects with Pineberry. While McCharles still holds him in high esteem and respects him tremendously, he thinks that he was perhaps so consumed with the design and manufacture of machines, that he was unable to put in the necessary resources and energy to grow the business. While McCharles modestly concedes to being a decent salesperson, he says the quality equipment Pineberry fabricates actually does a lot of the selling for him. “I’ve surrounded myself with guys with great technical expertise, allowing me the opportunity to market ourselves aggressively,” he states. Marketing itself as a feeder designer and manufacturer, Pineberry designs and builds equipment that delivers one packaging component inside or onto another packaging component. “Basically, we manufacture robust automation solutions for the printing, packaging, pharmaceutical, food and plastic card industries,” explains McCharles. “Whether you need an off-the-shelf friction feeder, or a more complex automation solution, we have the experience to make your project a successful one.” When McCharles purchased the company, there

were three employees working in a 1,200-squarefoot footprint. Over the next six years he expanded the facility to its current 12,500-square-foot space with 17 staff while continuing to grow by leaps and bounds. “The year 2014 was a big growth year for us,” extols McCharles, “but so far in 2015, we have already done more business than all of last year.” While McCharles links some of that growth to the weaker Canadian dollar that allowed Canadian companies like Pineberry to pick up more American clients, he notes that one still has to ‘walkthe-walk’ to maintain its high-quality equipment design and integration competencies without any drop-off in order to keep its hard-earned respect

A Schneider Electric Magelis series PLC (programmable logic controller) can be moved along the front of a Pineberry Manufacturing feeder thanks to an igus E2 mini Energy Chain allowing ease-of-use for the operator.

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AUTOMATE NOW

A Robotech Gluing Technology cold glue system with controller that helps reduce adhesive consumption and waste used by Pineberry in many of its machine designs.

within the industry. “I think what separates us from others is the fact that we are unafraid to take on the projects no one else wants to touch,” says McCharles. “We won’t just provide a solution. We will key that solution specific to what the customer wants and needs right now and for the future.” According to McCharles, Pineberry generates about 65 per cent of its revenue from the U.S., 25 per cent in Canada, and the remaining 10 per cent coming from customers situated from every corner of the world, which includes a current multimillion-dollar deal with a Swiss partner. “Of course, we still do a lot of business within our own borders,” remarks McCharles. “In 2014 we did more business for Canadian customers than in all the years combined.” “So we aren’t sacrificing Canada for the world, rather we have just found more success from serving all corners of the globe.” The impressive speed at which the company’s fortunes have grown is only eclipsed by the remarkable operational speeds achieved by Pineberry’s friction feeders. According to company vice-president Dan LaForce, Pineberry’s machines have the capacity for so much speed, that they often have to recommend against cranking it up all the way. “Every prospective customer will ask us, ‘How fast can you make it?’, to which I reply, ‘How fast do you need it?’

A fully-automatic foil tray denester recently designed and manufactured by Pineberry Manufacturing.

“Apparently that’s never a good enough response, until I explain that Pineberry can make machines like the friction feeder so fast that they are going to need to hire additional manpower at the end of the line to handle the output, negating any line efficiencies we can provide from our high-performance machinery,” continues LaForce. “So I repeat, ‘How fast do you need it?’ “If you want speed, we’ve got speed, and accuracy to boot.” LaForce says that the key focus for Pineberry has always been to manage the customers properly: not to just give the customer what they want, but to ensure they get what they need. “I like to think that we have used the experience of all our past projects to help us come into our own now,” says LaForce, adding that participating in trade-shows such as Pack Expo have helped it gather a lot of new business. “Once prospective customers see the machines in action, they are hooked,” he states. McCharles points out that Pineberry is not a typical design and manufacturing company. “We do not create machinery based on cost as the primary motivating factor,” he explains. “While we prefer to build the project completely to customer satisfaction, we are good enough that we only have to measure once and cut once—meaning our projects are not as expensive as one might expect them to be,” he notes. “Quality and innovation wins out every time.” As proof of this self-confidence, LaForce points out that Pineberry is perfectly comfortable with showing off its products to the public at large. “We put all of our equipment out on YouTube,” begins LaForce, “because we are not afraid of ‘giving away’ our technology. “We’re confident that our innovation and quality will win out over would-be pretenders.” Both LaForce and McCharles acknowledge that the company’s success continues to be achieved through the great partnerships it has cultivated over the years. One of those partnerships includes automation components manufacturer ASCO Numatics, a division of Emerson Industrial Automation, who supply Pineberry projects with the pneumatic cylinders that help move the product. ASCO Numatics is a combination of two entities: ASCO providing f luid control, commonly used in the process applications such as combustion, steam, nuclear, oil-and-gas, and water. In addition, Numatics offers a comprehensive array of f luid power for automotive, automation and packaging product applications. “We are the world’s leading manufacturer of quality solenoid valves,” says ASCO Numatics technical sales specialist John De Luca. “In fact ASCO, founded in 1888, was the original inventor of the solenoid valve, and now we have over 50,000 different solenoid products on our menu. “Numatics was founded in 1952 and introduced the f loating spool and sleeve valve that could perform over a billion actuations over its lifetime,” says De Luca, citing the global parent company’s staff of over 4,000 operating from manufacturing and sales facilities in 42 countries. In the Americas, ASCO Numatics’ nine manufacturing plants and 200-plus distributors provide a powerful infrastructure that delivers the reliable products. Headquartered in Brantford, Ont., ASCO Canada employs over 75 people across Canada, providing local market support with over $2.5-million in parts inventory, as well as manufacturing pneumatic

A SmartLase C350 laser coder from Markem-Imaje is part of a just-completed Pineberry high-speed feeder machine project for a major pharmaceutical manufacturer.

cylinders, manifolds and FRL (filter, regulator, lub ricator) assemblies, testing and repairing anything it sells. Says De Luca: “We have a pretty good relation-

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AUTOMATE NOW “Using that tool enabled us to determine that although the existing valves being used would work, they were actually oversized for the application. “By downsizing the valves, we not only saved on equipment costs, but were also able to reduce the requirements for air consumption. “The Numasizing tool makes it easy to determine what the ROI (return on investment) would be if you were to modify the A close-up view of a valve bank manufactured by ASCO Numatics, incorporated in pneumatic application,” equipment designed and built by Pineberry Manufacturing. offers De Luca. ship with Pineberry. Quite often they tell us about Pineberry’s LaForce adds: “We are dealing with their project, and then we provide our recommenproducts and customers around the world, and ASCO dations on what products we possess that will best Numatics being a multinational firm is very importhelp the project to a successful conclusion.” ant to us, but so is knowing they are able to work De Luca relates that after initially discussing the quickly to get us what we need, when we need it. type of business Pineberry did, he began to dis“From the time we design a machine, we have to cuss with McCharles on the point of ‘why they do push our suppliers; and ensuring they all have lothings the way they do.’ cal distribution plays a role in helping us meet our “Like many of our customers, Pineberry was foproject deadlines.” cused on the big picture and not about every little Adds McCharles: “It’s not about the speed or component of their business,” relates De Luca. maintaining the speed on our machines. “Since we are experts of our own products and “It’s more about accuracy and durability—key solutions, we felt we could take some of the heavy factors we demand when we are building picklifting off their hands by optimizing the right comand-place automation.” ponents for their designs.” Other Pineberry business partners include: • Hewlett-Packard, whom McCharles notes He says that ASCO Numatics was able to reduce that his company is actually an OEM supplier the air consumption in Pineberry equipment and to them, having worked with their engineering recommend the best fit-for-purpose solution for its team for the past 18 months; applications, often offering helpful advice on how • Cognex, bringing verification and accuracy satisfacPineberry could be even more competitive in its tion when printing or reading 1D or 2D barcodes; market segment. • Schneider Electric, providing motors and con“With a fresh set of eyes on how they were buildtrols, such as its Magelis PLC (programmable ing machines, we were able to introduce other logic controllers); ideas,” explains De Luca. “An example of this was • Robatech Gluing Technology, whose adheswhen we performed some sizing calculations using APRIL-SWAPP.pdf 1 18/03/2015 4:04:42 ive systems help reduce overall glue consumption our proprietary Numasizing toolPMthat is based on and waste; thousands of pneumatic applications.

•T echnical Adhesives, described by McCharles as a very competitive and consistent manufacturer of premium packaging adhesives; • Coding Products of Canada, Domino Printing Solutions, ID Technologies, Markem-Imaje and Matthews—all described by McCharles as “key partners on the marking side.” Working with Pineberry, ASCO Numatics’ De Luca describes his company’s ties to Pineberry as a ‘symbiotic relationship’ beneficial to the end-user. McCharles agrees: “They can focus on growing their business and we have a reference that allows us to share tangible, working examples for new customers who may not be familiar with what ASCO Numatics products can provide.” “It’s been a pretty exciting time for all of us at Pineberry,” says McCharles, adding the company is planning to expand its workforce. “With the growth we have seen in the past five years and especially in the past 12 months, I am excited to be an entrepreneur,” he sums up. “Our innovative thinking and ‘we-can-do-anything’ attitude allows us to manufacture and employ here in Ontario. This is very important to me, especially coming from Cape Breton, where the loss of industry devastated the local economy. “I would say that having great OEM partners has definitely helped us move along to the next level of design and manufacturing, and with the continued teamwork, the sky appears to be the limit for us.”

For More Information: Pineberry Manufacturing Inc. ASCO Numatics, a Div. of Emerson Industrial Automation Hewlett-Packard Company Cognex Corporation Schneider Electric Canada Robatech Gluing Technology Technical Adhesives Limited Coding Products of Canada Ltd. Domino Printing Solutions Inc. ID Technologies Markem-Imaje Inc. Matthews Marking Systems igus inc.

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EVENTS

MORE FOOD FOR THOUGHT Upcoming Canadian food industry events highlight the sector’s economic clout and impact

s one of the world’s top food producing nations, Canada’s expertise in the global food business continues to attract worldwide attention for all the right reasons, with two upcoming food industry events poised to highlight major advances in two of its most important food sectors.

SIAL CANADA 2015 Running at Toronto’s Direct Energy Centre fairgrounds from April 28-30, 2015, the country’s most important agri-food industry event of the year will bring together more than 800 national and international exhibitors from 45 countries around the globe, with initial registration numbers indicating the arrival of more then 14,000 buyers from Canada, the U.S. and 64 other countries planning to attend the three-day event.

growth and evolution of Canada’s very important $6.7-billion baked-goods industry. Launched in 1965, the biennial show is Canada’s largest baking-specific event providing an exciting forum for bakers and the buyers of baked goods to meet on common ground to network and conduct business on face-to-face-basis. Comprising a trade show, educational seminars and workshop, and evening activities, Bakery Congress 2015 will welcome a diverse audience of retail

bakers (independent and franchise), supermarket instore bakers, supermarket chain bakeries, head office, foodservice (restaurant, hotel and caterer) bakers, specialty bakers, wholesale bakers (intermediate and large volume), distributors, brokers, manufacturers and suppliers of ingredients, equipment and services that play a critical role in ensuring a prosperous future for the country’s baked-goods sector. For registration and more information on the Bakery Congress 2015, visit: www.baking.ca ROBOTIC END EFFECTORS

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Produced by Expo Canada France Inc., SIAL Canada 2015 is Canada’s only domestic show offering a complete range of food products under one roof—including innovative new specialty, regional, ethnic and other important and emerging categories—complemented by the concurrentlyrunning SET Canada 2015 exhibition that will showcase a broad array of leading-edge equipment and technologies used by the North American retailers, food-processing companies and foodservice operators. For more information on SIAL Canada 2015, go to: www.sialcanada.ca

BAKERY CONGRESS 2015 Produced by the Baking Association of Canada, the two-day Bakery Congress 2015, May 31–June 1, 2015, will turn Montreal’s Palais des congrès de Montréal into a stunning showcase of equipment, services, technology, and a comprehensive array of baked goods—ranging from fresh and par-baked to freezer-to-oven to thawand-serve offerings—highlighting the

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COOL PACKAGES GIVE UNHERALDED HEMP A FIGHTING CHANCE

nknown to many of its citizens, Canada has been an international leader in growing industrial hemp, with western Canada—specifically Manitoba— accounting for the bulk share of that growth. Despite its distant relation to the more notorious recreational cannabis plants, the super-low-THC industrial hemp is actually an edible and drinkable ‘superfood’ that has traditionally been sold as a commodity item in the form of hemp oil, hemp beverage, shelled hemp seeds, and hemp protein powder. Recently, however, it has increasingly been used as a key ingredient in a growing number of value-added packaged food products.

Manufactured by Winnipeg-based Gorpworld Ltd., the GORP Clean Energy Bars are fast becoming a popular choice among many top-performance athletes, thanks to their powerful energy-boosting properties and a robust boost of protein, delivering 11 grams of it in a tasty, 65-gram serving of cocoa, hemp and almonds. In fact, the Winnipeg Jets hockey team is reportedly ordering them by the case-load to recharge the players’ spirits during intermissions. This ice-cool factor is deftly played up with the frosty-colored background of the heat-sealed, high-barrier f lexible polymer pouches in which they’re packed. Produced by local f lexible packaging converter Popsyn Packaging, the pouches can be resealed after a few bites (they’re more filling than they look!) with the detachable top label, the brainchild of Cocoon Marketing, whose puck-shaped red graphic ensemble of snow-capped mountains and tree-tops in the center practically commands one to break out into an enthusiastic chant of “GO CANADA!”

As an award-winning contestant of the wildly popular Dragons Den television show on the CBC network, Vancouver-based Holy Crap has everything going for its flagship brand of breakfast cereals: shiny, brilliant-green stand-up pouches; super-informative product labels, fully-resealable closures; prestigious international certifications galore; and a priceless endorsement by none other than Commander Chris Hatfield, ISS, Expedition 35, himself: “It’s delicious, best taste in space.” If it’s good enough for NASA to send to space to feed its astronauts, it is more than good enough to justify its claim of being “the world’s most amazing breakfast cereal,” as the 225-gram pouches proudly proclaim just underneath the Holy Crap banner.

Also based in Winnipeg, Manitoba Harvest is one of the world’s leaders in the production of hemp seeds, cleverly marketed under the Hemp Hearts brand label. Intended for consumption as a topping for salads, cereals and yogurts, the crunchy little Hearts contain exceptionally high amounts of the ‘good-for-you’ Omega 3 and Omega 6 fatty acids, which are admirably protected inside the sturdy, multilayer stand-up pouches f lushed with just the right dose of nitrogen for extended shelf-life performance. Despite the fact that Canada should be proud to have innovative companies like the ones listed above, industrial hemp’s superficial resemblance to marijuana still has the Canadian hemp industry operating largely at the mercy of Health Canada inspectors, with hemp still being classified as a

ADVERTISERS’ INDEX R.S. # ADVERTISER

Page

R.S. # ADVERTISER

Page

101 3M

IFC

106 Multivac

127

118 Prolamina

S21

S14

119

Packaging Technology

S22

Pigeon Brands

S23

ABB Inc.

115 Anthem

122

ASCO Numatics

120

130

ATI Automation

111 Reiser

103

Atlantic Packaging

114

Rayment & Collins

107

Schneider Electric

112 Davis/Bridgemark 110 Domino 131

FCC – Farm Credit Canada

121 123

108,129 SEW-Eurodrive

8,50

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Silgan Plastics

Graphic Packaging

S24

117

St. Joseph Communications S19

Company Name

Harlund Industries

125

UBM Canon

Address

124 Harpak

109 VC999

126 Hewlett-Packard

116,133 Veritiv

128 IGUS

102 Videojet

Telephone

104 KBA

105

Fax

132

Mettler Toledo

IBC

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8 S17,OBC

Jaan Koel is a Toronto-based freelance writer.

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Until that happy day arrives, I resolve to ‘look don’t touch” at the recently-purchased PRISM Private Reserve Vidal ice-wine from Colio Winery of Harrow, Ont.—packaged in an outstanding triangular paperbox printed in stunning vibrant blue on metallic foil, with the metallic silver graphics on the box and the label clearly communicating the high-quality essence of this relatively affordable vino, which retails at $24.95 at 13 dedicated Colio outlets located inside large grocery stores across Ontario. According to Colio, which developed the product primarily for the Asian export market, the company had to rethink its original red-color design—naturally paying homage to Canada—to royal blue in response to feedback received from its customers in Asia. Brilliantly executed by the London, Ont.-based Jones Packaging Design, the beautiful box really gets more beautiful every time I look at it, cheers!

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controlled substance. With a near-negligible THC content of 100-ppm (parts per million), compared to the average of 20,000-ppm for most of the illicit inhalable stuff, this is one product niche where Canadian producers have a real opportunity to get ahead of the game on a world scale. With the total acreage used to grow industrial hemp in Canada rising from 35,000 to 100,000 acres in recent years, it really is high time that Agriculture Canada does not let that opportunity slip away by starting to treat hemp as just another normal and perfectly legit foodstuff. We’ll all be better off for it—both in body and mind.

Photos by Jaan Koel

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