TRADE NEWS
FIT SHOW 2022 PREVIEW
QUALITY OVER QUANTITY ONLY WAY TO GET LEAD VALUE
SOLAR CALIBRE DOORS TO MAKE AN ENTRANCE AT FIT SHOW 2022 Solar Calibre Doors, one of the UK’s leading manufacturers of GRP and timber composite doors, as well as GRP and timber fire rated doors, will be showcasing its Benchmark, Craftsman and Warden ranges at FIT Show 2022 (10th – 12th May).
Andy Royle, co-founder and Managing Director of Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector, says that dispelling the myths around cheap sales leads will lead to significant business growth in 2022. With some installers reporting a definite shift to receiving fewer enquiries from their selfgenerated efforts, but demand set to remain buoyant, winning work will not be quite as easy this year. And with many installers used to feasting out on unprecedented demand last year, maintaining those levels won’t be easy, and it’s the reason why our members use us to help generate the leads they want. Some installers see leads generated from a third-party lead generation company as cheap, lacking substance, time consuming and, because the lead invariably goes to three other installers, much harder to convert. While many installers play the numbers game, the intention shouldn’t be about buying cheap sales leads in volume. You phone 10 leads, and you might win one or two of them, but how about getting five leads and winning four of them? Installers will have to work harder to convert leads into business this year and, instead of volume, the questions they need to ask are how many get converted to a survey or quote, how many of those quotes get converted into an order, and what’s the true cost of sale from that lead source? That’s why at Leads 2 Trade it’s not about the price of a
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lead, it’s about how many sales achieved from them, and we are focussing on working with our installer members to find out what an acceptable cost of sale is for them and helping them to achieve it. Our appointment booking, no pitch no fee premium lead service provides members with the best double qualified sales leads at the best value to grow their business. Instead of a sales lead, installers are buying a confirmed appointment, which means no more time calling leads up multiple times only to get a belated response that they’ve gone with someone else, and no need to worry about getting onto a lead as soon as you receive, which is not always possible. We call the consumer, book, and confirm the appointment, and all our member has to do is turn up and sell. And to make things easier, the lead is only sold to one other company, so there is more chance of winning the work. A no pitch no fee booked appointment lead provides a cost of sale that’s almost three times less on average than for a standard double qualified lead. We have always looked to provide a better quality of service and a better quality of lead, and over the last 15 years we have consistently listened and worked with our members and changed the way we generate and deliver our leads to meet their needs. It’s why we’re much more than just a lead provider. For more information on joining the Leads 2 Trade network, telephone 0800 124 4308 or visit https://bit.ly/3G2c5Nb
The three brands encompass the wider market, including the social housing/Local Authority sector, trade market and high-end new build. Gareth Jones, Managing Director, said: “I’ve always been a huge advocate of FIT Show so it will be great to get back to doing what we do best in May. We’re looking forward to bringing our latest product ranges to FIT Show, but we’re especially excited about being able to speak to our customers and prospects, who will be under the same roof for the first time in three years. “A key strength of the wider Solar group of companies is our extensive supply chain and the capability that this affords us in servicing customers. We’ve got excellent access to materials, production and distribution across the UK – something which many companies have been blighted by over the course of the pandemic. I’d urge anyone who is seeking a new supplier in 2022 or beyond to come and chat with our team of experts on the Solar Calibre Doors stand.” The Solar group of companies operates from 12 sites across the UK, employing over 250 people, fabricating, supplying and installing window and door products for social housing providers and local authorities and for new-build developers, trade and commercial installers. Nickie West, FIT Show event director adds: “It’s an exciting time for Solar Calibre Doors, with a new MD at the helm and with a business model that has thrived through the challenges of the last two years. We’re excited to see the full range of Solar Calibre Doors products on offer and know that our visitors will benefit from being able to speak to the team firsthand at the show. Nothing beats face-to-face, after all.”
CR LAURENCE TO SHOWCASE ‘GLASS ROOMS’ AT FIT SHOW 22 CR Laurence (CRL), one of the leading wholesale distributors to the glazing, industrial, construction, architectural, hardware and automotive industries, had signed up to exhibit at FIT Show 2022. FIT Show, the UK’s leading event for the glazing industry, returns to the NEC Birmingham from May 10 12. CRL will utilise FIT Show as a platform to showcase its range of glazed solutions to fabricators and installers. Speaking about its decision to exhibit at FIT Show 22, Simon Boocock, MD of CRL Europe comments: “FIT Show offers a very effective way for us to introduce our brand and range of solutions to new customers within the glass and glazing industry, as well as to highlight new products to existing customers and gain their feedback. “The event attracts everyone from fabricators and installers through to architects and specifiers, giving us a unique opportunity to engage with a wide yet appropriate audience.”
views. With an intelligent modular design, the aluminium structure means very few supports are needed even over large areas. “The innovative connectors give a high degree of flexibility with many variations possible, while optional extras including sliding doors, vertical blinds and roof blinds makes it simple to create a unique space that can be enjoyed throughout the seasons.” The brand has long supported FIT Show, having exhibited in 2016, 2017 and 2019. Speaking about the return of CR Laurence, FIT Show event director Nickie West said: “CR Laurence is a brilliant brand for our visitors, of which installers and fabricators make up the majority, to be able to see at FIT Show 22. “Like many companies, CRL has experienced a surge in demand on the back of the pandemic and we are excited to see their fantastic products, including the amazing Glass Rooms, up close at FIT Show.”
ngst the products FIT Show visitors will be able to see is CRL’s Glass Room solution. Simon continues: “A highlight of the CRL stand at FIT Show 2022 will be our Glass Rooms, which enable homeowners to make the most of their outdoor space whatever the weather.
Simon concludes: “Visitors to FIT can visit CRL on Stand A51 to find out more about this innovative system, at a time when homeowners are investing in the creation of such indoor/outdoor spaces and installers need a solution that is simple to install and offers a great deal of flexibility.”
“CRL Glass Rooms are simple to construct, providing shelter from the elements and providing unobstructed
For more information call CRL on 01706 863600, email crl@crlaurence.co.uk, or visit www.crlaurence.co.uk.
February 2022 | www.glassnews.co.uk
