SHOP Austria SS17

AUSTRIA | 奥地利 | АВСТРИЯ |

AUSTRIA Style Edition Spring/Summer 2017

Page 28 NAMES TO KNOW: five top Austrian brands to discover during your trip

BREGENZ · BÜRS · EISENSTADT INNSBRUCK · KLAGENFURT · KREMS SPITTAL · ST. PÖLTEN · TELFS VÖSENDORF · WELS

GRAZ · HOLLABRUNN LINZ · PARNDORF · RIED TULLN · VELDEN WIEN · WÖRGL

Welcome to Tyrol

Shopping in Innsbruck EINWALLER ANNA. JOSEPH. SPORTSWOMAN. SPORTSMAN. KIDS. OUTLET & ONLINE SHOP EINWALLER.COM DESIGNER & SPORTS FASHION IN INNSBRUCK´S OLD TOWN Herzog-Friedrich-Straße 38, 6020 Innsbruck Austria tel.: + 43 512 58 58 67, info@einwaller.com Mon – Fri 9.30 am – 6.30 pm and Sat 9.30 am – 5.00 pm

EDITOR’S LETTER Athens & Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克共和国

Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия

Welcome to Austria

Gothenburg Hamburg Helsinki Area Holland Istanbul Italy Japan Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna

Emma Cheevers

Чехия

/GlobalBlue/GlobalBlueRu

@环球蓝联-GlobalBlue

/globalblue

@GlobalBlue

GlobalBlue环球蓝联

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@shopcontent

ILLUSTRATION: ISAAC BONAN

Discover the best of this wonderfully scenic country with SHOP. Meet the Austrian brands you should seek out during your trip on page 28, and read about the unique character of cultural centre Graz on page 32 – plus much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Austria. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

CONTRIBUTORS

Beth Druce Beth Druce is a fashion and luxury writer and creative consultant. Armed with an MA from Central Saint Martins, she began her career at GQ magazine, before heading to Europe to explore the world of horology. Today she can be found in the Swiss Alps, combining her interest in watches and fine jewellery with skiing. globalblue.com

Hannah Lewis Hannah Lewis, SHOP’s features editor, holds degrees from both the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Time Out in Dubai, Quintessentially in London and Prestige in Hong Kong. Hannah believes the ultimate travel essential is a good book.

ILLUSTRATION: JACK HUGHES; PHOTO: (RIGHT) KATIE WILSON ELL

Jack Hughes Jack Hughes created this season’s cover illustration for SHOP Austria, inspired by our profile of five of the country’s most prestigious brands. Read our feature on page 28 to discover some of Austria’s most desirable fashion, jewellery, beauty products and crystal – all appreciated by discerning visitors such as the beautifully dressed woman depicted in Jack’s elegant artwork. Jack’s other clients include Google, River Island and the Sunday Telegraph newspaper. Explore our archive of cover illustrations at globalblue.com/covers.

GRAZ INNSBRUCK KITZBÃ&#x153;HEL KLAGENFURT SALZBURG VIENNA

A SPECI AL COLLEC TION BY GIGI HADID

#TOMMYXGIGI TOMMY.COM

SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Jack Hughes Contributors Beth Druce, Maria Kirchen-Hill Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan Deputy artworker Dionne Hélène Senior artworker Milkha Lala Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov

G L O B A L B L U E AU S T R I A Head of commercial Austria Jiří Macas Marketing sales manager Michael Mauerhoff Marketing specialists Julia Monod, Alexandra Rudenko Junior marketing specialist Gurbir Kang Retail service manager Hermann Danzmayr Sales manager Martin Tille Global Blue Austria, Rivergate, Handelskai 92, 1200 Vienna +43 (0)1 798 4400, info.austria@globalblue.com

Japanese editor Kyoko Nishimoto Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Natalie Schroeter AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio services production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

CONTENTS PAGE

PAGE

PRODUCTS

EXPERIENCE

16 Check Out SHOP selects a standout piece from Austria this season 18 Products Key looks for the season, from fashion and footwear to jewellery and accessories

38 Comfort Zone Austria’s spas are world class, offering everything from massage and thermal water therapies to saunas and beauty treatments. Relax and enjoy, suggests Maria Kirchen-Hill

22 Shop Window One store not to be missed in Austria 24 News Seasonal updates on shops, services and new products

FEATURES 28

Cover story:

Five Top Austrian Brands From the niche to the world famous, the historic to the truly modern, these are five local brands you must discover on your trip to Austria. Hannah Lewis explains why 32 Art And Soul The charming city of Graz is steeped in culture at every turn, says Beth Druce

GUIDE 43 Maps and guides to Austria’s top shops and destinations

ESSENTIALS 60 How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 61 美文翻译 64 Русский Перевод 72

SOUVENIR 74 The essential item to bring home

Above (from left): the colourful historic architecture of Graz; the Römertherme spa in Baden

PHOTO (LEFT): MARIA CC BY-ND 2.0

NEWS

LONDON by

Entdecken Sie das CitiZ Design und genießen Sie Ihr Kaffeeritual inspiriert von den außergewöhnlichsten Städten der Welt.

The ultimate coffee in town.

www.nespresso.com/machines

CH ECK O UT

NEW TREND The sister line of classical Grazbased Schullin, New One is the trend-focused other half of the traditional jewellery maker. Founded by Nina Schullin, the brand is known for its affordable, hip accessories, including pendant necklaces and statement earrings. The pictured style, designed by Miguel Ases, is made from Swarovski crystals and Miyuki Save up to 15% by shopping tax free, see page 60

beads in shades of pink, orange, nude, brown and grey, and makes a perfect accompaniment to bohemian-inspired summer looks. For the perfect finishing touches to your latest spring outfits, look no further than New One. sm New One By Schullin Desert Sage earrings, â&#x201A;Ź338, New One By Schullin, ChurfĂźrststrasse 4, 5020 Salzburg, +43 (0)662 840040, newone.at FOR M A P GO TO PAGE 52

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ORANGE ZEST

Stay fresh by adding a pop of bright citrus to your summer palette 1

2. Massimo Dutti dress, €169, Massimo Dutti, Kohlmarkt 9, 1010 Vienna, +43 (0)1 535 0488, massimodutti.com

Save up to 15% by shopping tax free, see page 60

3. Hermès scarf, €280, Hermès, Alter Markt 11, 5020 Salzburg, +43 (0)662 8466 2126, hermes.com 4. Chanel lipstick, €34, Marionnaud, Hauptplatz 14, 8010 Graz, +43 (0)316 829349, chanel.com 5. Miu Miu bag, price on request, Miu Miu, Tuchlauben 7, 1010 Vienna, +43 (0)153 23053, miumiu.com

PHOTO: (3) VICENTE SAHUC

1. Max Mara sunglasses, €240, Max Mara, Graben 14, 1010 Vienna, +43 (0)1 532 0921, maxmara.com

S H O P | 19

MAKE AN IMPRESSION

A powerful print and sharp accessories make a stylish statement 1

1. Weekday sunglasses, €35, Weekday, Mariahilfer Strasse 83, 1060 Vienna, +43 (0)1 581 1253, weekday.com 2. Dolce & Gabbana bag, €1,950, Dolce & Gabbana, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 532 3000, dolcegabbana.com 3. Bally shoes, €495, Bally, Graben 12, 1010 Vienna, +43 (0)1 513 0550, bally.com

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4. Zara top, €39.95, Zara, Eisernen Tor 10, 8010 Graz, +43 (0)316 820647, zara.com 5. Diesel trousers, €179, Diesel, Mariahilfer Strasse 89, 1060 Vienna, +43 (0)1 5877 01072, diesel.com

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EUROPEAN COOL

Combine nautical tones, contemporary trainers and sophisticated accessories to achieve this classic summer look

1. Montblanc Augmented Paper, €650, Montblanc, Alter Markt 1, 5020 Salzburg, +43 (0)662 840831, montblanc.com 2. L’Occitane Cedrat After-Shave Cream Gel, 75ml, €26.50, Rieser-Malzer, Maria-Theresien-Strasse 42, 6020 Innsbruck, +43 (0)512 589814, loccitane.com

Save up to 15% by shopping tax free, see page 60

3. Closed shirt, €129, Closed, Brandstätte 8, 1010 Vienna, +43 (0)1 535 0545, closed.com 4. Tommy Hilfiger shorts, €89.90, Tommy Hilfiger, Kohlmarkt 12, 1010 Vienna, +43 (0)1 5336 3050, tommyhilfiger.com 5. Beoplay headphones, €499, Bang & Olufsen, Schottenring 28, 1010 Vienna, +43 (0)1 890 7991, beoplay.com

S H O P | 21 5

PHOTOS: (5) JEPPE SØRENSEN; (8) AUGUST ERIKSSO

6. Moncler trainers, €295, Moncler, Kohlmarkt 7, 1010 Vienna, +43 (0)1 532 0619, moncler.com

8. H&M jumper, €39.99, H&M, Hauptplatz 10-11, 8010 Graz, +43 (0)800 665 5900, hm.com

7. Salvatore Ferragamo backpack, €3,500, Salvatore Ferragamo, Kohlmarkt 7, 1010 Vienna, +43 (0)1 535 2814, ferragamo.com

9. Glashütte Original watch, €39,900, Glashütte Original, Kohlmarkt 4, 1010 Vienna, +43 (0)1 532 1310, glashuette-original.com

globalblue.com

22 | N E W S

ADVENTURE READY As well as being the creator of the worldâ&#x20AC;&#x2122;s most popular energy drink, Austrian company Red Bull is known for its sponsorship of various sporting events and teams, so it was perhaps a natural progression for the brand to launch its own range of high-end sportsminded clothing. AlphaTauri offers ready-to-wear for both men and women, providing functional pieces that are also beautiful and fashion-forward. The second Save up to 15% by shopping tax free, see page 60

store for this exciting brand, which also has a flagship in Salzburg, opened late last year in the heart of Graz. It features a bold, modern interior that contrasts wood with glossy black elements, glass and metal. Look out for AlphaTauriâ&#x20AC;&#x2122;s innovative outerwear, which will protect you from the elements without compromising on style. hl AlphaTauri, Herrengasse 2, 8010 Graz, +43 (0)316 225065, alphatauri.com FOR M A P GO TO PAGE 56

PHOTO: RAINER HOFMANN

SHOP WINDOW

Willkommen in Österreichs schönstem Modehaus Sackstrasse 7-13, 8010 Graz (Nähe Hauptplatz) Mo - Fr Sa

9.30 - 19.00 Uhr 9.30 - 18.00 Uhr

www.kastner-oehler.at

24 | N E W S

GET VITAL Beauty brand Kiehl’s, known for producing highly efficient skincare products, launched its Pure Vitality Skin Renewing Cream in February. The new cream (50ml, €59, 75ml, €75) combines two of the world’s most effective and sought-after ingredients: New Zealand manuka honey and Korean red ginseng root. Drawing on the stimulating and revitalising effects of these two natural remedies, the moisturising cream helps improve the skin’s resilience and vitality.

STAR QUALITY Luxury fashion boutique Diva by Makole opened in Salzburg in 2008. The 380-square-metre space carries a choice selection of brands across two floors. Here you’ll find pieces by high-end fashion houses such as Balenciaga, Gucci or Saint Laurent as well as items from contemporary labels including J Brand. Whether you’re Save up to 15% by shopping tax free, see page 60

The Kiehl’s team has created yet another product which will help keep you looking radiant and youthful. js Kiehl’s, Anichstrasse 5, 6020 Innsbruck, +43 (0)512 793127, kiehls.at FOR M A P GO TO PAGE 59

browsing for daywear or looking for a chic evening outfit, the team will be on hand to give you their expert advice. The boutique’s prime location in the city’s historic centre makes Diva by Makole all the more worth a visit. grc Diva by Makole, Sigmund-Haffner-Gasse 5, 5020 Salzburg, +43 (0)662 848073, divabymakole.at FOR M A P GO TO PAGE 52

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OF THE MOMENT

PHOTO: (LEFT) WILLY BOGNER GMBH & CO.KGAA/BOGNER.COM

PURE ESCAPISM Chic American getaway destinations Cape Cod, Martha’s Vineyard and Nantucket Island have inspired German brand Bogner’s spring/summer 2017 menswear collection. This season sees a blend of sports and fashion, resulting in a function-focused offering that is reflected in the choice of garments: unlined sports jackets and jersey basics make for excellent summer staples. The natural colours of Nantucket Island juxtaposed with the serene seaside blues of Cape Cod support the relaxed look of the season. akl Bogner, Maria-Theresien-Strasse 12-14, 6020 Innsbruck, +43 (0)512 3590 1111, bogner.com FOR M A P GO TO PAGE 59

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In March 2017, German watchmaking company Nomos Glashütte launched its new Campus series of beautifully crafted models that are both youthful and timelessly classic. The range features three different designs: the light-coloured Club Campus, the pictured Club 38 Campus in anthracite, and the dark, eye-catching Club 38 Campus Nacht. All three can be embellished with a personalised message on the back, making them ideal timepieces to celebrate milestone events and accompany the wearer through achievements and adventures. js Uhren Siegl, Griesgasse 7, 5020 Salzburg, +43 (0)662 842639, nomos-glashuette.com FOR M A P GO TO PAGE 52

strellson.com

Strellson Store Shopping City SĂźd Galerie 88

SCS-Strasse 1 2334 VĂśsendorf

TOP 5 TOP 5 AUSTRIAN BRANDS TO BRANDS BRING HOME

From the niche to the world famous, the historic to the truly modern, these are five local brands you must discover on your trip to Austria. Hannah Lewis explains why 61 72

Above: a selection of desirable products from our five top Austrian brands

PHOTOS: (TOP LEFT) UDO R REISINGER/DPI.AT; (TOP RIGHT) © ESHOT BERLIN; (BOTTOM RIGHT) © SWAROVSKI

IN THE GOLDEN TRIANGLE

S H O P | 29

PHOTOS: © SWAROVSKI

1. SWAROVSKI Swarovski is one of the most famous brands in Austria, and arguably the world, producing cut-glass crystals to embellish everything from haute couture to luxury eyewear. It also produces its own sparkling collection of jewellery, accessories and pieces for the home. The company was founded in 1895 by Daniel Swarovski, whose patented electric cutting machine facilitated production of the exceptional crystal glass that formed the basis of his global empire. Today, the brand continues with its founder’s core philosophy: to see crystal not merely as a material, but as an inspiration. Swarovski collaborates with leading brands from across the world, putting sparkle into high-fashion jewellery, clothes, watches and

accessories, and is probably best known for its own range of collectible figurines. Swarovski’s stunning in-house creations can be found in its boutiques in Vienna, Wattens and Innsbruck.

Above (from top): installation by Jean Paul Gaultier in the Swarovski Kristallwelten store, Innsbruck; watch embellished with the brand’s famous crystals

30 | F E AT U R E S

2. LUDWIG REITER Ludwig Reiter is renowned for hand-crafted shoes of exemplary quality. From the first workshop founded in Vienna in 1885, this family-run company has become one of the most acclaimed footwear specialists in Austria, and the only shoemaker in the country to produce classic welted shoes. Today Ludwig Reiter creations include artisan-made Chelsea boots, brogues, sports shoes and accessories and the pioneering Maronibrater boot, as well as collaborations with designers including Helmut Lang. There is also a personal order service, where shoes are made to customer specifications. Even the newest models are still painstakingly made by hand in Austria, with each pair involving at least 200 separate processes to complete.

3. FREY WILLE Frey Wille jewellery is instantly recognisable for its use of distinctive, colourful, fired enamel and loved for the jubilant celebration of art and creativity throughout its range. Each collection is based around a core inspiration, including everything from ancient civilisations to famous artists. Simple jewellery shapes and styles are chosen to allow the artists and goldsmiths to be bold and experimental with their designs. Each piece is approached as an artwork and an expression of the joys of life. The Honfleur range, at once bold and delicate, is a perfect example of Frey Wille’s distinctive signature aesthetic. It forms part of the company’s Hommage à Claude Monet collection, a collaboration with the Claude Monet Foundation which has delighted fans for over 20 years. The pieces pay tribute to the artist’s passion for nature, as well as his love of Japanese art.

Above (from top): two styles from Ludwig Reiter’s spring/summer 2017 collection; ring and bangle from Frey Wille’s Honfleur range, part of the Hommage à Claude Monet collection

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PHOTOS: (4, BOTTOM LEFT AND RIGHT) © ESHOT BERLIN

4. SUSANNE KAUFMANN Natural beauty brand Susanne Kaufmann has recently begun to be noticed by discerning beauty insiders, but remains under-theradar enough to feel like a real discovery, making it the perfect souvenir to take home for friends and loved ones. Founder Kaufmann draws her inspiration from the Alpine valley of Bregenz Forest, and runs a tailor-made treatment spa at her family’s Hotel Post Bezau. Alpine plants are used to create paraben-free, cruelty-free, organic skincare for the whole body, aiming to provide something for every age and skin type. All Susanne Kaufmann products are made at the brand’s facility in the Bregenz Forest and dermatologically tested before being hand sealed in stylishly minimalist packaging. The range has now expanded to include haircare, detox teas, scented candles and a set of products for men.

5. RIEDEL As the first person to design the shape of a glass according to the wine it was destined to hold, Claus Riedel is often described as the inventor of the functional wine glass. A member of the family that has run luxury glassware company Riedel since 1756, he transformed the brand’s approach to wine glasses. Although most people might not give much thought to the shape of the vessel they sip fine wine from, experts praise Riedel’s creations, and the difference a glass can make must be tasted to be believed. Riedel glasses are made from crystal in company-owned factories in Austria and Germany. The collection includes tasting sets, a wonderful gift for any wine lover and an ideal souvenir

Above (from top): a trio of Susanne Kaufmann’s covetable products – Oil Bath Winter, Hair Elixir and Shaving Cream Line M; handmade Riedel glassware

PHOTO: XXXX

32 | F E AT U R E S

888 xx

888

S H O P | 33

ART AND SOUL The charming city of Graz is steeped in culture at every turn, says Beth Druce

PHOTO: © GRAZ TOURISMUS/HARRY SCHIFFER

raz is a city of contrasts. It is a place to find cutting-edge, contemporary art and historic Gothic, Renaissance and Baroque architecture. Add to that a large student population (the city is home to six universities) and Unesco status as a world cultural heritage site and you have the formula for a truly cosmopolitan metropolis. Austria’s second-largest city was also designated Cultural Capital of Europe by the European Union in 2003, and has been leading the charge ever since. ‘I love Graz because of its 62 71

comfortable atmosphere and cosmopolitan feeling,’ says Leonore Höfler, co-founder with her husband Manfred of design boutique Mur, which is situated on Enge Gasse, at the centre of the old town. The Höflers launched Mur in 2002 with a vision to ‘open a space for classic and modern interior design’. Right from the start they presented pieces from Alvar Aalto, Charles and Ray Eames, Arne Jacobsen and others – all esteemed designers whose work was hard to find in the city and who were therefore relatively unknown in the area. Fifteen years on and Mur’s Opposite: the Mausoleum of Ferdinand II is one of Graz’s impressive monuments

carefully curated, eclectic collection from classic and new designers has given the shop and gallery a strong standing in the city. Leonore Höfler’s top design picks for spring/summer 2017 are the Lumio lamp by Max Gunawan, cleverly disguised as a hardback book, and Qlocktwo, an innovative clock that tells the time in words rather than numbers. Graz’s most spectacular art gallery, the Kunsthaus, opened in 2003: a gigantic, iridescent blue landmark nicknamed ‘the friendly alien’ by its designers, Peter Cook and Colin Fournier. Kunsthaus Graz exhibits Austrian and international art from 1960 onwards. There are two elements that make the gallery special. The first is a commitment to Above: the city’s colourful historic architecture

what its mission statement calls ‘the freedom of art’, achieved through its dedication to being ‘independent, discursive and open to everyone’. The second is the BIX media facade on the front of the building, a large screen that acts as a line of dialogue between the gallery and the people of the city. Other notable galleries in Graz include the Atelier Jungwirth, which showcases renowned local photographers and aspiring artists, and Forum Stadtpark, which hosts events across the disciplines of fine art, film, photography and theatre. Fashion designers Bettina Reichl (owner of the Odrowaz label), and Karin Wintscher-Zinganel (Kay Double U) created Pell Mell, a space

PHOTO: MARIA CC BY-ND 2.0

34 | F E AT U R E S

S H O P | 35

PHOTOS: (FROM TOP) STEFAN KRISTOFERITSCH; © ÖSTERREICH WERBUNG/ANA BARROS; STEPHAN FRIESINGER

autonomous public space for design that allows even the smaller and young labels to become professionally visible and in touch with other national and international creatives.’ The Pell Mell boutique stocks men’s and women’s clothes designed by Reichl and Wintscher-Zinganel. Pell Mell’s design style has a conceptual feel; abstract shapes

that serves as shop and showroom for fashion, design and art, in 2002. Unlike a traditional boutique, their place on Griesgasse is a platform for the work of Reichl and WintscherZinganel, as well as other fashion designers. Pell Mell houses changing displays of fashion collections and products, and hosts events and performances. Its aim, according to the duo, is to be ‘a starting point for art and cross-border projects’. Pell Mell is now a focal point for fashion creation in the city, with around 10 exhibitions taking place each year. In 2003 the team also founded the annual Assembly design festival, along with industrial designer Volcker Pflüger. Reichl describes Assembly as ‘a temporary Above (from top): the Mur design boutique; installation in the city’s much-loved Kunsthaus art gallery; a look from Pell Mell’s Kay Double U collection, spring/summer 2017

36 | F E AT U R E S

leum of Ferdinand II and Schloss Eggenberg. The stunning mannerist-baroque Mausoleum of Ferdinand II was begun in 1614 (and finished 70 years later) and is the burial place of King Ferdinand, his parents, wife and son. Schloss Eggenberg, a Unesco World Cultural Heritage Site, is a beautiful baroque palace built according to the Gregorian calendar; 365 windows, 31 rooms on each floor, 24 state rooms and 52 doors echo times and seasons, weeks, hours and minutes. The city’s history is also apparent in the many shops that have had the same facades for hundreds of years. Alder Apotheke, a pharmacy in Hauptplatz, dates back to the 16th century; while on Hofgasse, the Edegger-Tax bakery, thought to have originated in the 14th century, is the

PHOTO: © ÖSTERREICH WERBUNG/WIESENHOFE

and textures are created by clever draping, pattern and knitwear. Reichl’s highlights for the spring/ summer 2017 season include ‘a reversible dress made from viscose double jersey by Kay Double U and a botanical silk hand-painted, plant-dyed sleeve dress from the Odrowaz Amazonas collection.’ For lovers of history rather than modern art, a visit to the 17thcentury Styrian Armoury, the world’s largest historic armoury, is recommended. The 32,000 pieces of armour, tools and weaponry are stored and organised as they were 400 years ago. A guided tour will teach you about the exhibits as well as the wars fought in Styria, the mountainous state of which Graz is the capital. Also of interest are the Mauso-

Above: suits of armour on display in the Styrian Armoury

PHOTOS (FROM TOP): HOFBÄCKEREI EIDEGGER-TAX/BIGSHOT.AT/CHRISTIAN JUNGWIRTH; SEK KEUNG LO CC BY-NC 2.0; HJJANISCH CC BY-ND 2.0

S H O P | 37

oldest in Graz, according to master baker Robert Edegger. The city’s outdoor spaces also shine a light on the past. Schlossberg (castle hill) is a public park offering wonderful views of Graz and the remains of a historic castle. Reach it via 260 steps built into the rocky hillside, or take the funicular or lift. What makes Graz unique? Leonore Höfler is keen to highlight its ‘good infrastructure for young designers and creative companies.’ In 2011 Graz was designated Unesco City of Design and remains a work in progress, with new talent being nurtured at every turn. The result is a city that’s overflowing with inspiration, and a destination that creative people and cultural enthusiasts will want to return to again and again

Above (from top): a loaf from the Edegger-Tax bakery, reputedly the oldest in the city; the baroque interior of Schloss Eggenberg; the palace’s impressive facade

38 | E X P E R I E N C E

COMFORT ZONE Austria’s spas are world class, offering everything from massage and thermal water therapies to saunas and beauty treatments. Relax and enjoy, suggests Maria Kirchen-Hill

Whether you’re seeking intensive treatments or simply rest and relaxation, Austria is one of Europe’s best spa destinations. Across the country, visitors can find wellness centres of the highest standard; stay for a week or a month, or book in for a day or even just an hour. Variety abounds, but whatever results you’re looking for, you can be sure that the on-site experts will guide you to the perfect treatment. The beautiful landscapes of Austria provide the perfect backdrop to your spa visit, and the natural thermal waters found at many of these centres are wonderful for aiding relaxation and releasing tension after a little local exploration, whether of the mountains or the city. From allnatural beauty treatments to stateof-the-art gym facilities, your journey to wellness starts here. globalblue.com

AQUA DOME

PHOTO: ALEXANDER MARIA LOHMANN

Aqua Dome, which covers over 50,000 square metres, offers the largest spa and beauty area in Tyrol. Located in the heart of the Ötztal valley, the resort offers visitors the chance to experience state-of-the-art wellness facilities in the midst of beautiful alpine peaks. The spa and beauty treatments are based around harnessing the natural resources of the area and their healing powers, and range from relaxing pool treatments to botanical body wraps. Specialities include the Ötztaler stone massage, which uses stones gathered from a local river, and the pine-themed Trehs Mountain Spirit massage. Treatments can be booked for couples as well as individuals. Families are also welcome at Aqua Dome, where the futuristic design and incredible variety of pools, treatments and more mean you’re in for an unforgettable experience, whatever your age or tastes. Aqua Dome, Oberlängenfeld 140, 6444 Längenfeld, +43 (0)5253 6400, aqua-dome.at

40 | E X P E R I E N C E

RÖMERTHERME

Designed by artist and architect Friedensreich Hundertwasser, Rogner Bad Blumau is one of the most structurally unique spas in Austria. Hundertwasser was chosen not only for his distinctive aesthetic but also for his belief that we should live in harmony with nature, a philosophy which remains at the heart of the spa today. Three hot springs provide water to this award-winning spa, all of which are believed to have curative powers. Describing itself as a ‘hotel with soul’, the complex makes individual wellbeing its primary objective. A range of packages covers holistic and alternative therapies and sportsbased programmes, each designed to make visitors as relaxed and comfortable as possible – without any negative effect on the environment. Couples should enquire about the VIP day spa package, a romantic and seriously relaxing experience. Rogner Bad Blumau, Bad Blumau 100, 8283 Bad Blumau, +43 (0)3383 51000, blumau.com globalblue.com

PHOTO: (TOP) © ROGNER BAD BLUMAU

ROGNER BAD BLUMAU

Römertherme is a veritable water wonderland, with thermal baths and mineral pools covering around 900 square metres, including a whirlpool, sports pool, sulphur pool, children’s pool and more. Impressive modern architecture, including the largest suspended glass roof in Europe, provides a sleek backdrop to this thermal spa. Römertherme’s philosophy is to feel good by doing good to both body and soul, and its wide range of facilities, treatments and classes mean you’ve every chance to achieve this. Steam baths, Finnish saunas, massages and meditation sessions provide ample opportunity for relaxation, while an impressive array of fitness equipment and an expert staff of trainers means you can work up a sweat once you’re feeling revitalised. Römertherme, Brusattiplatz 4, 2500 Baden, +43 (0)2252 45030, roemertherme.at

S H O P | 41

KÄRNTEN THERME

PHOTOS: (FROM TOP) © MAXUM, HEILTHERME BAD WALTERSDORF; STO GMBH, SCHELLANDER

H E I LT H E R M E Heiltherme’s seven pools are fed by water from an underground reservoir, which travels up through 1,200 metres of mineral-rich earth at an impressive average temperature of 62 degrees Celsius. Its warmth and rich minerality have a relaxing effect on body and mind, and are believed to ease aches and pains, boost the immune system and reinvigorate bathers from head to toe. The spa is also home to a sauna village, where both dry heat and steam facilities help to detoxify and refresh, offering benefits to circulation, respiration, metabolism and musculature, as well as helping to clear the skin. Alternatively, take advantage of the expert staff in the on-site fitness centre to develop a tailor-made health and exercise programme. Heiltherme, Thermenstrasse 111, 8271 Bad Waltersdorf, +43 (0)3333 5000, heiltherme.at

The Kärnten thermal springs provide this spa with 40 million litres of fresh, pure water each day. Rich in minerals, it rushes forth at temperatures of between 25 and 29 degrees Celsius, and is harnessed for its perceived healing powers. The water is treated differently depending on where it is being used, and is slightly cooler in the sports pool, warmer in the kids’ pool, and warmer still in the cosy outdoor thermal pool – an indulgent experience that guarantees relaxation. The complex also offers a range of beauty treatments, massages, saunas and more. Be aware that nudity is encouraged in the sauna and hammam (Turkish bath). Kärnten Therme, Kadischenallee 25, 9504 Warmbad-Villach, +43 (0)4242 3001 2750, kaerntentherme.com

G U I D E | 43

GUIDE

PHOTO: BARNYZ CC BY-NC-ND 2.0

Global Blue’s guide ensures you make the most of your trip to Austria with a look at the country’s must-visit destinations, from a stunning heritage jeweller to a folkwear boutique. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/austria.

Above: Seefeld in Tyrol, located on a plateau amid mountains and valleys, overlooks breathtaking views

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U LG

HE W N ER

HOFBURG PALACE

VOLKSTHEATER

NATURHISTORISCHES MUSEUM

GAS

R EN

A SG

HER

BA L L H A U S P

Volksgarten AUSTRIAN PARLIAMENT BUILDING SCHM ER LI N G P L.

G R S ITÄ T S R IN

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Burggarten

EU M

K IR C H

MUMOK

TZ LA

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ABE

U-Bahn

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Place Of Interest

E L IS

MUSEUMSQUARTIER

H IA

NGA

IT E

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BERG

KUNSTHISTORISCHES MUSEUM

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IMPERIAL COURT THEATRE

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G E R IC

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FELD

UNIVERSITY OF VIENNA

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L A ND E S

T- P L A TZ

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THS

RPL

TR A

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SECESSION

IDE

RKT

S H O P | 45

LV AT O

A TÄ B TT E

SHOP HIGHLIGHTS

GAS

STEPHANSPLATZ SIN GE RS T

GEL

S P IE

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FEATURED ON PAGE 28

TR RS

ÄU

ST. STEPHEN'S CATHEDRAL

PAGE

Ludwig Reiter Invest in an impeccably crafted pair of welted shoes from this time-honoured Austrian footwear label. Ludwig Reiter, Sackstrasse 12, 8010 Graz, +43 (0)316 825416, ludwig-reiter.com

W EIH B UR

A RKT ER M

NEU

HIM

PAGE

LPF

TG A

SSE

FEATURED ON PAGE 24

JOH

Diva By Makole This Salzburg boutique offers the crème de la crème of designer fashion labels. Diva by Makole, Sigmund-Haffner-Gasse 5, 5020 Salzburg, +43 (0)662 848073, divabymakole.at

TR A

SSE

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New One By Schullin This modern jewellery brand collaborates with designers on stunning pieces that will light up any outfit. New One By Schullin, Churfürststrasse 4, 5020 Salzburg, +43 (0)662 840040, newone.at FEATURED ON PAGE 16

46 | G U I D E

Kohlmarkt, Naglergasse, Wallnerstrasse, Habsburgergasse & Kärntner Strasse (W

B R WOO AN D DS TÄ TT E T● K A R ● C VILL OS E NM R

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● MAX MARA FREYTAG & BERNDT ●

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ANN

Shiki

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● POPP & KRETSCHMER

Peek & Cloppenburg

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Global Blue Retailer Featured In This Issue

Steﬄ

● STREET ONE

MANGO ● SWAROVSKI ●

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● DOUGLAS

● SIR ANTHONY

HUGO BOSS ● WOLFORD ●

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EP H

7 FOR ALL MANKIND ● ● ROBERTO CAVALLI BRUNELLO KITON ● ● BRIONI ● ALEXANDER MCQUEEN CUCINELLI ● ● POMELLATO SAINT LAURENT ● ● CHURCH’S ● BAMBINI ● EMPORIO ARMANI ● MULBERRY PRADA ● ● MIU MIU ● ETRO ● VALENTINO LOUIS VUITTON ● ● BOTTEGA VENETA

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BURBERRY ● ● WAGNER BREGUET ● NA GLASHÜTTE OY PA ER HO DOLCE & GABBANA ● ORIGINAL ● JA & PI ● BO ● SO JR SC L ● C ELLA VIENNA ● M CH I● M ● BR AR HE EN ON IR HACKETT ● GI E TI A K G DIOR ● D E I OR T R OT ● THOMAS SABO ● IA LI G ● L G T OL ST IO NG 4 M M TIFFANY & CO. ● O JA ● R. DS AR AR DE GR HR ● G MICHAEL KORS ● CH M C SC UC ES AB AN ERMENEGILDO ZEGNA ● V 'O M ● H U CI ZE I IE ● S EN ERS POL LL IT DG TOMMY HILFIGER ● ● C A EN IN PAAC E O ● ● H H E LVA AS CHOPARD ● ● M Ä M GI TO ND ● ● SE M ON M NI R OR W OPTIK PILWEIN ● AS C E E O ● IW ● FE A ANTIK JUWELEN ● SI L E R L E RA LF C ● ● R RR M R EN LORO PIANA ● ● ● FA O Z S O AG PE S SCHULLIN ● ● A H ET DU S FREY WILLE ● N A R H D N E & TT M & ON ● OU OU A IND FI NESPRESSO ● ● GERRY WEBER O SC I SÖ ● GE S GL L SC HE ● STEFANEL HN H& NT E O AS HM ER F E M LE CECCONI ● ● EI M ST EN ER ● OMEGA ● WMF E BUCHERER ● G ● HUMANIC R

Restaurant

ASS

S H O P | 47

G DL

AR M HL KO

● KÖCK ● NAPAPIJRI ● HERMÈS

SI O

M RN

●

T RK

TÄ TT

A● ● V

DS ● ESCADA CH ● SCHWÄBISCHE JUNGFRAU M MONTBLANC ● G R IE ● ● NÄGELE & STRUBELL LONGCHAMP ● A B ● ZU D G TI M MAX MARA ● E N MARC O’POLO ● M JO A S BE C VERSACE ● ● HELDWEIN ● RL KE S E PA ● SWATCH AN Y C ND KNIZE ● D LU ● CAMPER OR BALLY ● B A IWC ● PAUL & SHARK ●

MÜHLBAUER Family-run Austrian hat manufacturer Mühlbauer counts Meryl Streep and Brad Pitt among its loyal following. The brand, which specialises in unique and intricate headwear, is preparing to celebrate its 115th anniversary next year. For spring/summer 2017 Mühlbauer presents a selection of structur-

Department Store

Place Of Interest

BR RO

CO ILL S ERO E Y& JA ● SO PH BO M ILI CH IR PP GO PL TT EI ST N R.

B AU

● WAGNER

SALAMANDER ● WOLFORD ●

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AS S

JULIUS MEINL ●

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Graben, Bauernmarkt, Brandstätte, Rotenturmstrasse & Stephansplatz

ST STEPHEN’S CATHEDRAL Stephansplatz

ally perfect accessories, from raised boaters to wide-brimmed summer hats, and deconstructed pieces for the modern gentleman. The minimalist interior of the Viennese flagship makes it simple to choose the perfect hat; the flattering lighting and white walls keep the focus on the standout pieces. Mühlbauer, Seilergasse 10, 1010 Vienna, +43 (0)1 512 2241, muehlbauer.at

Café

Bar

48 | G U I D E

Mariahilfer Strasse

LIN

M AU

GU M P E N D O R F E R S T R A S S E

LLE

NZE

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L ER ●B AH IRM NIC ●H H I MA S● LO HU FUS ER E ● S E DE HT ● SS H AU AR E Z K L K ER LIC GA PE ● TE THE NE ● T O EN I Ü P A GR UB RIG D● R B ● IN G U W N IM IJO SUD FE LA ●B AU L E E S K RA SS ER ● HT NT GA L E IN SIC ZE ER AN WIEN E TL EK ÖS ● RS H K E T L UT PO LEOPOLD MUSEUM ●B SA IO E R E RL NT HA ●I E TC IN E ILL S E A N LV SA SE ● B O CCI T Y M E AS ● G D ’O ● SE ● LB R A NA’S DM ● ER AS OF ● ALIS I NG R AG ● RIA IGH GE R ● CO L L OV E S S Y N T E E E I T U I L N ● ● PUL Y B PO ST HW E CE AG SC ● BUSS ERS H O N B AW IS ● R LRT P AR ● RUNN KA IE P M IM I ● SMA SE ● ● JOL AS OR M A T IQ U E A R E L B P P A Y LIG W O B O UA N A P O T T O ● EL IN ● GS K I N S S H ● DM N E ’S E I S S AN E R IC A L E R IE R K E R A ● O M E J R A G ÜH YO EK ● ● JC L A I T E R W NEW TUR L ● LG ● WA L C K L E AS OHN ● ROE A SE EN B ● B I L L A N I CA UHR ● HUM DOR N ● PA N N ● H&M HMA ● D EIC E S ● JON UE ● VO G Z 21 SE ● NET EVER AS & ● FOR G eek rg IF T ● P T S bu KA SH pen ER RN E R ●● Clop ● BL U S HN G E O D E AND A M T C H IB OO ● ● OR A IK M SAL N S &C S● M C ● E IN E EU WE JONE E ● ● TS N I P O T H B E R E R N & O K ● DOR LHU ÖLL J A C T R E E T IT E R ●● R● ● HAL KEM CE S R E EC T OY E AN ● HUN BIAN EB R● D IR RM IL L R T SM E R K UR A ● ● M GI FO CAM SPO ZA ● H&M K PER ER A L F ● s E s L I ● PH G E K E I A H ngro N ● Ger S AT U RITA ● ● OT H M A R L R A P Z U R IG UA L D E BON ERS ● A S R ● M E W E PA L ● DO B E RT L A UE R G Y D● ● HAR N EN EAR MO I ● ● W EI L & B P R OIS S IM ● ● PUL T IM E S P R ITA ● H IN S M E ● PU ER ● OG SSE ● ●Y L IV NGA S O O M M AU ● CH E C YO ● KIR F O R S IXA ● NN R ZO MA LK 1 ● U O H T A ● IEL KO M ●F ES SHO MO NIA X MA DO RSO ND SE ZE SE SC A L K CO AS S● AS ● CO P T I TR H R G O U G L AK IE ● E L D GS ● P IM V IP ● ZO L IN ● NT H ● L KE A INA R ● RNA ILL ME E T EY J AY ●● AR NO LD ’S A ●K L A DWAT C HK ● S URE T

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Place Of Interest

LIN

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H E R M A N NG ASSE

Global Blue Retailer

HIL

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T SIEB ENS ER N G A SSE

PARK ●

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OK ●

S SE G E O X ● SGA REA C&A

Department Store

●

SH O P SU RVEY SHOP, the worldâ&#x20AC;&#x2122;s leading travel and shopping guide, wants to learn more about you, our readers. SHOP, the definitive guide to global shopping, publishes over three million magazines covering over 40 destinations across Europe and Asia.

Our unique expertise allows us to offer extensive knowledge on key trends, products, brands and boutiques, as well as important information on how to save money by shopping tax free. In addition, SHOP provides restaurant and hotel reviews and interviews with elite fashion designers as well as maps of key shopping areas and information on partner retailer locations. With all this and more, SHOP is the essential international shopping companion.

We value your opinion and would love to hear more about your favourite shopping destinations, your travelling habits and how you plan your shopping trips. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/survey or scan the QR code. â&#x20AC;˘ Russian and Chinese versions available.

50 | G U I D E

SALZBURG ER

FR ANZ-JOSE

F-ST RA

SSE

BE RS

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F-S

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Mozartplatz

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Domplatz

SALZBURG CATHEDRAL M ÖN CH

Café

SB ERG

Place Of Interest

Kapitelplatz K A P I T

EL G A SS

SE AS

M Ö NC HS BERG

K AI

TS T

EL A

Waagplatz

Alter Platz

R E SI

EN G

Z AR

LG . Max-ReinhardtPlatz

JUD

Alter Markt

O LF

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RU D

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IM B ERGS T RA S SE Konditorei Ratzka

MOZART’S GEBURTSHAUS

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G E T R E I DE G A SS

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MOZARTWOHNHAUS

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Makartplatz KA

K E IT

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PRO

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MIRABELLGARTEN

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IGK

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SCHLOSS MIRABELL

S H O P | 51

AUGARTEN The second-oldest porcelain manufacturer in Europe, Augarten has been creating beautiful pieces for nearly 300 years. Augarten employs the finest artisans in their fields to create each item by hand. The brand also works with prominent contemporary designers on limited-edition collections. The pictured art deco range was designed by Josef Hoffmann; his Melone coffee set dates back to 1929 and remains a classic.

Augarten, Alter Markt 11, 5020 Salzburg, +43 (0)662 840714, augarten.com

Alter Markt & Waagplatz Area

A SS

A DA

KOPFBERGER ● ● KO P

DÖLLE

SOUVENÏR MAROJ ● PEN

WA L

LNE

STRANNER ● R

Alter Markt ● AIGNER

RES

ID E

NZP

L AT

Waagplatz WA AG P GANT ●

Global Blue Retailer

● OPTIK SLATNER

Non-Global Blue Retailer

L AT Z

C. DEMZE ●

Mozartplatz

Residenzplatz

Featured In This Issue

ZILLERTALER TRACHTENWELT ●

NER

● ES C

L ECH

G A SS

EN G

STEN

M ar k t

A lt er

SIG

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Café Tomaselli

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ROS ITA ● KÖ NOM CHERT ● IN A T PA N IO N ● DOR A● PRA DA ● MAS S D U T IM O TI PA L MER ● AU G S● ART EN ● HER MÈ S IL L S ● AM ●

●C OLL IN ●P UUR S HÜTE ●K OPP ENW ALL NER

● FO R

MASSIMO DUTTI ●

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BROD

● WO L

● FO S S IL

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G ER L LIN ● DA

Ra th au sp

lat z

● STEINACHER KIDS

Tourist Information

52 | G U I D E

Ra th au sp

P.25

M ar k t

A lt er

● BO

ER HACH TN

GGI M

IL A N O

HT EN SC

DÖLLE

● LUDWIG REITER

Café-Konditorei Fürst

Alter Markt ID E

● TR AC

A SS

E G A SS B RO D

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RES

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T R AC ZIL LERTA H T EN LE W ELT R ● L AU R EL ●

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NDMU SIG

NEW S C H O N E BY UL B R A LIN ● UN ●

P.16

Alter Markt

P.24

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● SPERL ● DALLINGER

NZP

L AT

GO L D G A SS E

PANDORA ● NOMINATION ● PRADA ● PALMERS ● AUGARTEN ● HERMÈS ●

JUD

● HUGO BOSS

● MAYER

Waagplatz

● MANNER

SPERL Choose trend-inspired swimwear at Sperl, a boutique which offers beachwear by some of the most highly regarded brands in the industry, from Eres to Maryan Mehlhorn (pictured). Styles range from one-piece swimming costumes to bikinis, offering something for every taste and shape. Sperl also stocks an array of chic lingerie and handmade leather gloves, alongside a host of other fashion-forward accessories.

Global Blue Retailer

Sperl, Rathausplatz 1, 5020 Salzburg, +43 (0)662 842289

Non-Global Blue Retailer

RG ÄSSCHEN

●D IV E C F A BY M ● & A SHIO A KO L E BA S N ICS ●C R AI ●B RAX ●W IN D SOR

● MO N ● G EH TB LA N C ● ES M ACH ER P RIT ● BR OW N ● LU M CH RIS A S ● IN S TM A S A LZ B U RG

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S&T HIN G S● ST EFA N EL ●

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MANGO ● LONGCHAMP ●

ALES SIC ● RO A E K SIT TA ● ÖCH ERT ●

TEA & CO ●

MAS S DU T IM O TI ●

● STIEFELKÖNIG

● FO S ● DIE SIL B ● RIG RÏL L E L ● WO ER ’S L FO R D

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UHREN SIEGL ●

Ra th au sp

Hag ena uerp latz

lat z

Judengasse, Sigmund Haffner Gasse Hagenauerplatz & Rathausplatz

Featured In This Issue

S H O P | 53

AE KÖCHERT

HALLHUBER ●

MARIONNAUD ●

MOLTNER ●

HACKENBUCHNER ●

ORSAY ●

DOUGLAS ●

ZARA ●

KIRCHTAG ●

CLAIRE’S ●

STASSNY KINDER ●

RED BULL STORE ●

ASCHAUER HÜTE ●

PALMERS ●

ALPHATAURI ●

SALAMANDER ●

● HÄM MER LE ● ADRIANO ● DENK STEIN ● BONITA ● H&M

● PÜH RING ER ● MAD L

● BENE TTON

● R F AZWANG ER ● VERO MODA ● TRACHTEN STAD L

BÜRGER

G E T R EI D E G A S S E

PHILORO ●

MONCLER ●

U NIV ER SIT ÄTSP L.

● FREY WILLE

I TA

● SWA ROVSKI ● WAN GER ● JUW ELIER KALT EIS ● ENNSMAN N ● JUW ELIER SCHN EIDER ● MOZ ART ● TOD’ S ● TOM MY HILFIGER ● SOU VENIRS & GESCHENK E ● LANA STRICKW AREN ● GEOX ● TRACHTEN WEN GER ● ENNSMAN N ● DAN TENDORFE R ● GMU NDN ER KERA MIK ● STAS SNY ● SPER ER ● G7 LIFE STYL E ● LOUIS VUIT TON ● JUW ELEN HAA SMA NN ● FURS & FASHION ● AIRFIELD ● AMA DEUS OPTI K

GE T R EIDEGA SSE

DANTENDORFER ●

A SSE

MERCED ES-BENZ ●

Carpe Diem

ROECKL ● THOMAS SABO ●

FRITSCH ● JUWEILER NADLER ●

ST ERNG ÄSSCHEN

● TEA & CO

M Ü N ZG

Café

GR IE S G A SSE

● NESP RESSO

● E2

AE Köchert, Alter Markt 15, 5020 Salzburg, +43 (0)662 843398, koechert.com Austria’s strong connection with hunting is highlighted in an intricate collection of brooches by AE Köchert; the beautifully detailed brooch pictured is shaped like a stag’s skull, with graceful coral horns and gold detailing. Founded in 1814 as a goldsmith workshop, AE Köchert has always been known for its unwavering focus on meticulous craftsmanship and attention to detail. The company remains a family business to this day and its high-quality creations are firmly rooted in its Austrian background and long history.

Getreidegasse

SSE

PHOTO: XXXX

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This long-established fine tableware specialist is an ideal place to visit if you’re planning a dining room refresh. Klammerth is known for its discerning customers, among them Emperor Franz Josef. Now stocking the latest designs by Dibbern, Rosenthal, Riedel and Le Creuset, among others, Klammerth offers everything you might need for hosting summer dinner parties.

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Klammerth, Herrengasse 7-9, 8010 Graz, +43 (0)316 825 6180, klammerth.at

Non-Global Blue Retailer

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PHOTO: KOENIGSHOFER

KLAMMERTH

S H O P | 57

MOTHWURF Offering traditional garments in its sleek Graz-based boutique, Mothwurf is a must-visit for those seeking the secrets of Austrian style. Founders Stefanie and Helmut Schramke have been creating fashion collections since 1988 and the brand’s latest range is inspired by nature, with floral-inspired prints adorning waistcoats and dresses, and shades of green accenting dresses and jackets. For purists, the store also stocks a line of dirndl dresses for women and folk clothing for men.

Mothwurf, Stempfergasse 10, 8010 Graz, +43 (0)316 815601, mothwurf.com FOR M A P GO TO PAGE 58

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Herzog Friedrich Strasse

● INTERSPORT

Eduard-WallnöferPlatz

Tourist Information

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TRANSLATIONS 美文翻译 28: Top 5: Austrian Brands To Bring Home 最值得带回家的五大奥地利品牌

Ludwig Reiter Ludwig Reiter以品质非凡的手工鞋履闻名遐迩。自1885年在维也纳成立首家作坊以来，这一家族企业便成为奥地利最为人称道的鞋履专家之一，也是全国唯一生产经典沿条鞋的厂商。如

从小众宠儿到世界名牌，从传统老牌

今，Ludwig Reiter为您奉上名匠制作

到摩登新秀，在奥地利旅游，这五大

的切尔西靴、布洛克鞋、运动鞋、配饰

本土品牌不可错过。Hannah Lewis

和开拓创新的 Maronibrater靴，更有与

为您揭晓

Helmut Lang等设计师的联名设计。品牌还设立私人定制服务，依照顾客的要求制作鞋履。即使是最新的鞋模也仍然在奥地利以手工不辞辛劳制作而成，每一双鞋都要历经至少 200道独立工序方可完工。

Frey Wille 由于采用独特、缤纷的烧制珐琅，Frey Wille珠宝一眼即可辨识；旗下产品无不体现着对艺术和创造力的欢欣赞颂，该品牌也因此而备受青睐。每个系列的创作皆基于某个核心灵感 — — 包括从古代文明到知名艺术家。该品牌简约的外形

Swarovski

与风格给予艺术家和金匠大胆试验和

施华洛世奇（ Swarovski）是奥地利乃至

设计的空间。每件单品都如同艺术品，

全世界最著名的品牌之一，其雕花玻璃

表达了对生活的喜悦之情。Honfleur

水晶制品装点着从高定时装到奢华眼镜

扑面而来的活泼风格与精巧气质便是

在内的一切。该品牌还出品璀璨珠宝、

Frey Wille标志性审美的绝佳范例。它

配饰和家居用品。1895年，丹尼尔·施华

是 Hommage à Claude Monet系列的一

洛世奇（ Daniel Swarovski）先生创立了

员，这个系列由 Frey Wille与克劳德 •莫

施华洛世奇公司，以专利款电动切割机

奈基金会（Claude Monet Foundation）

生产华美非凡的水晶玻璃，为其全球帝

携手打造，20余年来以赏心悦目的设计

国奠定了基础。如今，该品牌延续着创

赢得众多拥趸。莫奈对大自然的热情与

始人的核心哲学：不单将水晶视作一样

对日本艺术的热爱被新系列单品表达得

材料，更视作一种灵感。施华洛世奇与

淋漓尽致。

来自世界各地的顶尖品牌联袂合作，为高级珠宝、服饰、腕表和饰品增添光芒；而其自产的一系列值得收藏的小塑像，或许可以说是该品牌最著名的作品。在维也纳、瓦腾斯和因斯布鲁克的施华洛世奇精品店，您可以看到该品牌令人惊叹的家居设计。

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Susanne Kaufmann 近年来， Susanne Kaufmann颇受美

32: Art And Soul 艺术与灵魂

妆内行的关注。不过，这家天然护肤品牌依然十分低调，着实给人带来了一种

魅力之都格拉茨处处浸润于其深厚的文

寻宝般的感受，而其产品也因此成为

化底蕴之中，Beth Druce为您娓娓道来

馈赠亲友的完美纪念品。品牌创始人

Kaufmann从布雷根茨森林的高山河谷中汲取灵感，并在自家酒店 Hotel Post Bezau经营着一所量身定制的疗养 Spa。

格拉茨是一座充满对比的城市。在这

高山植物用于制作不含防腐剂、无动物

和巴洛克风建筑。除此之外，莘莘学子

实验的有机护肤品，调理从头到脚的全

聚集于此（这里坐落着六所大学），联

里，您可以觅得前沿的当代艺术作品，也可以邂逅古老的哥特风、文艺复兴风

身肌肤，为各种年龄层和皮肤类型带来

合国教科文组织（ UNESCO）更将格

呵护。Susanne Kaufmann全线产品皆

拉茨列为世界文化遗产城市。以上种种

在布雷根茨森林制作，先要通过皮肤科

合而为一，为您呈现出一座真正的国际

医师的检测，才能被手工封入简约时尚

化大都市。

的玻璃罐。如今，该品牌的经营范围已

2003年，这座奥地利第二大城市还

经扩展到了护发产品、排毒茶、香薰蜡

被欧盟评选为欧洲文化之都，自此成为

烛和一系列男士用品。

欧洲城市的典范。

Riedel Claus Riedel是依据酒的类型设计玻璃

舒适的氛围与国际化的感觉， ”Leonore

杯形状的第一人，他常被称为功能性酒

设了设计精品店 Mur，店面在老城中

“我之所以喜爱格拉茨，是因为它

Höfler表示，她与丈夫 Manfred联手开

杯的发明者。Riedel家族自1756年起经

心窄巷（ Enge Gasse）之中。怀着“为

营同名奢侈玻璃品公司，而作为家族的

经典和现代室内设计开辟空间”的愿

一员，Claus完全转变了该品牌生产酒杯

景，Höflers夫妇于 2002年创立了 Mur

的方式。大多数人也许对品饮美酒的容

品牌。创业伊始，他们便引进了Alvar

器之外形未曾多想，然而行家里手均对

Claus的创作赞不绝口。一只玻璃杯所能

Aalto、Charles Eames、Ray Eames和 Arne Jacobsen等人的作品 — — 这些人

产生的影响，还须一番品尝才可令人信

全都是备受尊崇的大设计师，其作品很

服。Riedel玻璃杯以水晶制作而成，在

难在格拉茨见到，他们也因此在当地相

该公司于奥地利及德国自营的工厂内加

对不甚知名。15年光阴流转，Mur秉承

工。新的系列产品还包括品鉴套装，是

着兼收并蓄的原则，从老牌和新秀设计

馈赠爱酒之人的上佳礼品。

师的作品中精心遴选，此店和画廊声名鹊起。Leonore Höfler为 Mur 精选的 2017春夏季作品包括 Max Gunawan设计的形似一本精装书的 Lumio台灯，以及富有创新精神的 Qlocktwo时钟，后者以文字而非数字的形式显示时间。格拉茨最壮观的美术馆 Kunsthaus 开放于 2003年，这是一座规模巨大、光彩照人的蓝色地标建筑，设计师 Peter Cook和 Colin Fournier为它取了一个外号：“ 友善的外星人”（the friendly alien）。格拉茨美术馆展出自1960年以

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来的奥地利和国际艺术作品，而其独特之处则在于两大元素。首先是对“ 艺术自由”这一使命的承诺，美术馆坚持秉承“独立、无序、向所有人开放 ”的理念；其次则是大楼正面的 BIX媒体墙，硕大的屏幕成为了美术馆与市民沟通的媒介。格拉茨其他著名美术馆还包括 Atelier Jungwirth以及 Forum

Stadtpark，前者展示知名本土摄影师与新锐艺术家的作品；后者承办美术、电影、摄影、戏剧等领域的各类盛事。

械库。32, 000件盔甲、工具和武器贮存

2002年，时尚设计师 Bettina Reichl（Odrowaz品牌掌门人）与 Karin Wintscher- Zinganel（来自 Kay Double U品牌）一同创立了 Pell Mell，这家位于 Griesgasse的门店不同于传统精品店，

于此，依然以 400年前的模样安放。导

既是时装、设计和艺术品的销售门店，

世（ Ferdinand II）陵墓及埃根博格城堡

及发生于施蒂利亚州崎岖山峦之间的战争 — — 格拉茨市正是该州的首府。同样值得一去的，还有费迪南德二

又为 Reichl和 Wintscher- Zinganel等时

（ Schloss Eggenberg）。费迪南德二世

尚设计师的作品提供了展示平台。Pell

陵墓始建于 1614年（ 70年后竣工），采用

Mell收藏着日新月异的时尚系列和产

令人惊叹的矫饰主义巴洛克风格，是费

品，亦承办了众多盛事与演出。据两位

迪南德国王及其父母、妻儿的墓地。埃

创始人表示，他们目标是成为“ 艺术与

根博格城堡则被联合国教科文组织列为

跨界项目的起点”。如今，Pell Mell是格

世界文化遗产，是一座巴洛克风格的壮

拉茨时尚创意界的一处焦点，每年举办

丽宫殿，依照西历建造。这座宫殿共有

大约十场展览。2003年，该团队还与工业设计师 Volcker Pflüger携手，创立了

365扇窗户，每层楼有 31个房间，还有 24 间大厅与 52扇门，分别呼应年月、季节、

一年一度的装配设计节。Reichl将它描

星期、小时和分钟。

述为“一个临时、自主的公共设计空间；

游会带您了解这些展品背后的故事，以

在那外墙百年如故的大小店面

在这里，您不仅可以欣赏到年轻新锐设

里，同样可以清晰地看见这座城市的

计师的作品，也能接触到国内外知名的

历史。位于 Hauptplatz的药房 Alder

创意人士。”

Pell Mell精品店陈列着 Reichl和 Wintscher- Zinganel设计的男女服饰。

Apotheke可以溯至 16世纪，而 Hofgasse 的 Edegger-Tax面包房则被认为初创于 14世纪；根据烘焙大师 Robert Edegger

这些服饰的设计极具概念感，以巧妙的

的说法，它就是格拉茨最古老的面包房

褶边、图案和针织物，创造抽象的形状

了。在这座城市的户外空间同样流露着

与质感。2017年春夏季，Reichl的设计

过往的光彩。在 Schlossberg（城堡山）

亮点包括“以双面针织黏胶纤维制成的

公园，您既可领略格拉茨风光，又可欣

Kay Double U牌双面裙，以及 Odrowaz Amazonas系列中的一件袖子以手工绘

赏古堡遗迹。您可以沿着崎岖山坡上

制植物染色的真丝裙 ”。

或电梯。

如果您钟爱的是历史而非现代艺

的 260级台阶拾级而上，亦可搭乘缆车是何令格拉茨如此独一无

术，推荐您参观建造于 17世纪的 Styrian

二？Leonore Höfler强调说这个城市“

Armoury— — 世界上规模最大的古军

优良的基础设施非常适合年轻的设计

师与创意公司”。2011年，格拉茨被联合国教科文组织选为设计之都（City of

Design）；它至今仍在不断进步，四处栽培后起之秀。正是这些努力成就了这样一座充溢着灵感的城市，令创意人士与文化爱好者留连忘返。

60: When You Shop The World, Shop Tax Free 畅购全球，尊享退税当您在全球顶级购物区中的 30多万家商店消费时，环球蓝联购物退税服务（Global Blue Tax Free Shopping）为

РУССКИЙ ПЕРЕВОД 28: Top 5: Austrian Brands To Bring Home

Топ-5 австрийских брендов, вещи которых хочется увезти с собой Ханна Льюис представляет подборку из пяти австрийских брендов: нишевых и известных на весь мир, с большим наследием и выраженно современных – с ними обязательно нужно познакомиться во время поездки в Австрию

您节省购物开销。每年约有两千六百多万名旅客享用环球

Swarovski

蓝联（Global Blue）的购物退税服务，

Swarovski – один из самых известных брендов в Австрии, а, может быть, и во всем мире. Компания производит кристаллы из ограненного хрусталя для украшения самых разных вещей – от роскошной одежды до дизайнерских очков. Есть у Swarovski и собственная линия сверкающих украшений, аксессуаров и предметов для дома. В 1895 году Даниэль Сваровски запатентовал электрическую машину для огранки, которая упростила подготовку хрусталя и сделала его исключительным по качеству. И это положило начало мировой империи. В наши дни бренд развивает ценности, заложенные основателем: хрусталь для Swarovski – не просто материал, но и источник вдохновения. Компания участвует в многочисленных совместных проектах с ведущими марками мира: с ее помощью дополнительный блеск приобретают модные украшения, одежда, часы и аксессуары, а наибольшую славу, пожалуй, получила собственная серия коллекционных фигурок.

何不加入他们的行列？您只需在购物时留意环球蓝联（Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（Global Blue）退税服务，然后遵循以下简单的退税流程即可：

1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（Global Blue Tax Free Form），并保存票据。

2. 申领退税在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。联系方式：

taxfree@ globalblue. com + 421 232 111 111 最低消费 € 75. 01欧元即可申请退税，能够节省高达购买商品价 15%的税。请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。

globalblue.com

Восхитительные творения Swarovski можно увидеть в фирменных бутиках в Вене, Ваттенсе и Инсбруке. Ludwig Reiter

Бренд Ludwig Reiter выпускает обувь ручной работы и исключительного качества. С момента основания первой мастерской в Вене в 1885 году это семейное предприятие входит в число самых уважаемых специалистов по обуви в стране. Кроме того, это единственный местный производитель, в ассортименте которого есть классические ботинки с рантом. Сейчас в мастерских Ludwig Reiter, расположенных в Австрии, шьют качественные челси, броги, спортивные кеды и аксессуары, а также новаторские сапоги Maronibrater. Бренд участвует в коллаборациях с другими дизайнерами, например, с Хельмутом Лангом. Компания предлагает дополнительный сервис индивидуального заказа, где обувь дорабатывают в соответствии с индивидуальными потребностями клиента. Абсолютно все модели попрежнему создаются вручную: чтобы сделать одну пару требуется не менее 200 манипуляций.

Frey Wille

Ювелирные украшения Frey Wille узнаваемы: яркие эмали этого бренда привлекают внимание и прославляют искусство и творчество. Коллекции выстраиваются вокруг центральной идеи. Ей может быть что угодно – от древних цивилизаций до знаменитых художников. Простые ювелирные формы и модели позволяют художникам и ювелирам экспериментировать с дизайном. Поэтому каждая вещь здесь воспринимается как произведение искусства и проявление удовольствия от жизни. Линия Honfleur, одновременно дерзкая и изысканная, лучше всего воплощает эстетику Frey Wille. Также она входит в коллекцию Hommage à Claude Monet – совместный проект Frey Wille и фонда Claude Monet Foundation, у которого есть преданные поклонники уже на протяжении 20 лет. àкрашения воздают должное страстной любви художника к природе и японскому искусству. Susanne Kaufmann

Косметический бренд Susanne Kaufmann совсем недавно попал в поле зрения инсайдеров косметической индустрии. И все же он пока недостаточно знаменит, а значит, продукты будут интересным сувениром для друзей и любимых. Основательница марки Кауфманн управляет спа-салоном в отеле Hotel Post Bezau, принадлежащем ее семье, а вдохновение находит в альпийских долинах Брегенцвальда. Из собранных там альпийских растений она создает органические

средства для ухода за кожей всего тела, от головы до ног. Причем отдельные продукты разработаны для людей разных возрастов и с разными типами кожи. При этом средства не содержат парабенов и не проходят испытаний на животных. Косметика Susanne Kaufmann производится на собственной фабрике компании в Брегенцвальде, тестируется профессиональными дерматологами и вручную упаковывается в минималистские стеклянные банки. Недавно натуральную серию пополнили средства для волос, детокс-чаи, ароматические свечи и линия для мужчин. Riedel

Клаус Ридель первым разработал соответствие между формой бокала и вином, для которого он предназначен. Поэтому его часто называют изобретателем функциональных фужеров. Семья Ридель управляет стекольной компанией Riedel с 1756 года, и Клаус Ридель сумел полностью преобразить ее подход к винному хрусталю. Конечно, многие могут и не обратить особого внимания на форму бокала, из которого они потягивают хорошее вино. Однако эксперты превозносят разработки Riedel: порой, чтобы поверить в то, насколько может меняться восприятие, нужно попробовать выпить вина из подходящего бокала. Riedel производит хрусталь на собственных фабриках в Австрии и Германии. В коллекции также есть дегустационные наборы – прекрасный подарок для ценителей напитков. globalblue.com

32: Art And Soul

Искусство и душа Бет Дрюс рассказывает о культурной жизни австрийского города Граца Грац – город контрастов. Это второй по величине город Австрии, в котором есть место и современному искусству, и старинной архитектуре готики, Возрождения и барокко. Добавьте к этому большое количество студентов (здесь находятся шесть университетов) и статус мирового культурного наследия ЮНЕСКО – и вы получите по-настоящему космополитичный город. В 2003 году Евросоюз назначил Грац культурной столицей Европы, и с тех пор город не устает подтверждать этот особый статус. «Я люблю Грац за спокойную атмосферу и космополитичный дух», – рассказывает Леоноре Хефлер, основавшая в 2002 году совместно с мужем Манфредом дизайнерский бутик Mur на улице Enge Gasse в старом городе. Они хотели «создать пространство для классического и современного интерьерного дизайна». С первых дней они привозили предметы интерьера, разработанные Альваром Аальто, Чарльзом и Рэем Имзами, Арне Якобсеном и другими уважаемыми дизайнерами. Причем раньше их вещи было почти невозможно найти в Граце, и потому они были относительно неизвестны в этих краях. За пятнадцать лет магазингалерея Mur завоевал расположение города благодаря эклектичному, но с любовью подобранному

PHOTO: HJJANISCH CC BY-ND 2.0

ассортименту. Самыми интересными дизайнерскими аксессуарами сезона весна-лето 2017 Леоноре Хефлер называет лампу Макса Гунавана Lumio в виде книги в твердом переплете и часы Qlocktwo, которые говорят время словами, вместо привычных цифр. Kunsthaus – самая эффектная художественная галерея Граца, в которой выставляется австрийское и иностранное искусство с 1960 года и до наших дней. Авторами проекта в 2003 году выступили архитекторы Питер Кук и Колин Фунье. Они прозвали свое здание «дружественным инопланетянином» за огромные размеры и переливающийся синий цвет фасада. Особенной эту галерею делают две вещи: первая – это преданность «свободе искусства», которая заявлена в миссии и которую можно реализовать, если галерея остается «независимой, связанной с контекстом и открытой для каждого». Второе преимущество – это медиа-фасад по технологии BIX: он представляет собой большой экран, который позволяет галерее вступать в диалог с горожанами. Среди других интересных

галерей Граца стоит отметить Atelier Jungwirth, которая занимается знаменитыми местными фотографами и художниками, и Forum Stadtpark, специализирующуюся на изобразительном искусстве, кино, фотографии и театре. Модные дизайнеры Беттина Райхл (владелица бренда Odrowaz) и Карин Винчер-Цинганель (марка Kay Double U) в 2002 году открыли на улице Griesgasse пространство Pell Mell, которое служит магазином и шоурумом одежды, дизайна и искусства. В отличие от традиционных бутиков их проект стал платформой не только для собственных брендов, но и для других дизайнеров. В Pell Mell сменяют друг друга модные коллекции и продукты, проводятся специальные мероприятия и перформансы. По словам основателей, задача этого места – быть «стартовой точкой для искусства и кросскультурных проектов». Pell Mell проводит около 10 выставок в год и становится новым центром притяжения творческих сил города. В 2003 году Райхл, Винчер-

Цинганель и примкнувший к ним промышленный дизайнер Фолькер Пфлюгер основали ежегодный фестиваль дизайна Assembly. Райхл называет Assembly «временным автономным публичным пространством дизайна, которое позволяет даже самым маленьким и молодым командам стать видимыми в профессиональной среде и познакомиться с другими национальными и международными дизайнерами». В бутике Pell Mell продается мужская и женская одежда, созданная Райхл и ВинчерЦинганель. У стиля Pell Mell концептуальная основа: абстрактные формы и текстуры достигаются с помощью продуманной драпировки, узоров и вязаных вставок. В коллекции весна-лето 2017 Райхл выделяет «двустороннее платье из вискозной двойной ткани от Kay Double U и шелковое платье с ручной росписью из коллекции Odrowaz Amazonas». Тем, кому история нравится больше современного искусства, стоит посетить Грацевский арсенал 17 века – самый большой оружейный склад в мире. Там содержится 32 000 экземпляров оружия, инструментов и боевой техники, которые организованы точно так же, как 400 лет назад. На экскурсии посетителям рассказывают о представленных экспонатах и о сражениях в горной Штирии, столицей которой является Грац. Также интересно побывать в Мавзолее Фердинанда II и дворце Schloss Eggenberg. Мавзолей Фердинанда II был заложен в 1614 globalblue.com

году (закончен 70 лет спустя) и выполнен в стиле маньеризма. Здесь погребен король Фердинанд, его родители, супруга и сын. Барочный дворец Schloss Eggenberg охраняется ЮНЕСКО как объект мирового культурного наследия. Он построен в соответствии с григорианским календарем: 365 окон, по 31 комнате на каждом этаже, 24 служебных помещения, 52 двери. Эти числа соответствуют временам года, сезонам, неделям, часам и минутам. История города прочитывается и во многих магазинах, фасады которых не претерпели особых изменений за сотни лет. Аптека Alder Apotheke на Hauptplatz появилась еще в 16 веке, а пекарня Edegger-Tax на Hofgasse открылась в 14 веке и, по словам главного пекаря Роберта Эдеггера, является старейшей в Граце. Даже уличные пространства города рассказывают о его прошлом. Из парка Schlossberg (замковый холм) открываются прекрасные виды на Грац и старинный дворец. Подняться к нему можно пешком по 260 ступеням, высеченным в холме, или на фуникулере. Что же делает Грац таким особенным? Леоноре Хефлер проницательно указывает на «хорошую инфраструктуру для молодых дизайнеров и креативных компаний». В 2011 году Грац получил статус «Города дизайна» ЮНЕСКО, но на этом работа не остановилась, и буквально всюду здесь вскармливают новые таланты. Эти усилия не напрасны: Грац полон вдохновения, и творческие люди хотят возвращаться сюда снова и снова.

60: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

‫ إىل "بنيتها التحتيّة‬Leonore Höfler ‫تشري‬ ".‫يّة‬ö‫املالمئة للمص ّممني اليافعني والرشكات االبتكا‬ ‫ كعاصمة اليونسكو‬2011 ‫ سنة‬Graz ö‫وت ّم اختيا‬ ‫شة عمل قامئة بح ّد ذاتها‬ö‫للتصميم وما زالت و‬ ‫ فهي‬.‫كن‬ö ‫كل‬ ّ ‫ملا تض ّم من مواهب جديدة يف‬ ‫يّني‬ö‫مدينة تفيض باإللهام و ُوجهة تحثّ االبتكا‬ .ً ‫ا‬ö‫ا ً وتكرا‬ö‫ومحبّي الثقافة عىل العودة إليها مرا‬ 60: When You Shop The World, Shop Tax Free

‫ تس ّوق من دون‬،‫عندما تتس ّوق حول العامل‬ ‫دفع الرضيبة‬ ‫ خدمة‬Global Blue ‫تقدّم لك غلوبل بلو‬ ‫ لتدّخر‬Tax Free ‫التس ّوق من دون دفع الرضيبة‬ ‫ متجر يف‬300,000 ‫املال لدى تس ّوقك يف أكرث من‬ .‫أبرز مناطق التس ّوق حول العامل‬ ‫ مليون مسافر الذين‬26 ‫فل َم ال تنض ّم إىل الـ‬ ‫يتس ّوقون من دون دفع الرضيبة من خالل‬ ‫كل سنة؟ ما عليك‬ ّ Global Blue‫غلوبل بلو‬ ‫إال أن تبحث عن النجمة الزرقاء أو تسأل عن‬ .‫ وتتبع خطواتنا السهلة‬Global Blue ‫غلوبل بلو‬ ‫ تس ّوق‬.1 ‫ أطلب الحصول عىل طلب‬،‫أينام تس ّوقت‬ Global ‫الخاص بغلوبل بلو‬ ‫اسرتداد الرضيبة‬ ّ .‫ وتذكّر أن تحتفظ باإليصاالت‬Blue ‫ أطلب‬.2 ‫ أقصد مكتب‬،‫يف طريق العودة إىل وطنك‬ ‫الجامرك عند نقطة املغادرة لتتم املصادقة عىل‬ ‫إيصاالتك قبل قبض االسرتداد من أحد مكاتب‬ .‫الخاصة بنا‬ ‫االسرتداد‬ ّ :‫لالتّصال‬ taxfree@globalblue.com 111 111 232 +421 15% ‫ وادّخر حتّى‬€75.01 ‫أنفق ح ّدا ً أدىن قدره‬ ‫ يشمل مبلغ االسرتداد النهايئ‬.‫من مثن مشرتياتك‬ ‫الذي ستحصل عليه مجموع الرضيبة عىل القيمة‬ ،‫ يف بعض املطارات‬.‫املضافة ناقص رسم إداري‬ ‫يُفرض رسم خدمة نقدي عىل كل طلب اسرتداد‬ ‫رضيبة يف حال رغبت بالحصول عىل اسرتداد‬ .‫فوري نقدي‬

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‫‪PHOTO: HOFBÄCKEREI EIDEGGER-TAX/BIGSHOT.AT/CHRISTIAN JUNGWIRTH‬‬

‫‪ Graz‬سنة ‪ 2003‬وهو األروع يف املدينة‪ .‬يتميّز‬ ‫املتغري بحسب الضوء‬ ‫بضخامته ولونه األزرق ّ‬ ‫ويس ّميه املص ّمامن ‪ Peter Cook‬و‪Colin‬‬ ‫‪ Fournier‬اللّذان ابتكراه "الغريب الصديق"‪.‬‬ ‫يعرض ‪ Kunsthaus Graz‬فنونا‪ ö‬منساويّة وعامل ّية‬ ‫مبتكرة منذ الستّينات‪ .‬ويتميّز املعرض بعنرصين؛‬ ‫أ ّوال‪ ö‬االلتزام برسالته األساس ّية وهي "حريّة الف ّن"‬ ‫"املستقل واملستطرد‬ ‫ّ‬ ‫امل ُحقّقة من خالل أسلوبه‬ ‫واملنفتح عىل الجميع"‪ ،‬وثانيا‪ ö‬واجهة ‪ BIX‬وهي‬ ‫شاشة كبرية تخلق حوارا ‪ ö‬بني املعرض وسكّان‬ ‫املدينة‪.‬‬ ‫من املعارض البارزة األخرى يف‪،Graz‬‬ ‫‪ Altelier Jungwirth‬الذي يعرض أعامل‬ ‫مص ّورين محليّني مشهورين وف ّنانني واعدين‬ ‫و‪ Forum Stadtpark‬الذي يحيي نشاطات يف‬ ‫مجاالت الفن ّالراقي واألفالم والتصوير واملرسح‪.‬‬ ‫قامت مص ّممتا األزياء ‪Bettina Reichl‬‬ ‫(صاحبة عالمة ‪ )Odrowaz‬و ‪Karin‬‬ ‫(‪Wintscher-Zinganel )Kay DoubleU‬‬ ‫بابتكار ‪ Pell Mell‬سنة ‪ 2002‬عىل هيئة محل‬ ‫وصالة عرض لألزياء وابتكارات التصميم والف ّن‪.‬‬ ‫وعىل عكس املحالت التقليديّة‪ ،‬يشكّل هذا‬ ‫املكان يف شارع ‪ Griesgasse‬منربا ‪ ö‬ألعامل ‪Reichl‬‬ ‫و ‪Wintscher-Zinganel‬وغريهام من مص ّممي‬ ‫األزياء‪ .‬يض ّم ‪ Pell Mell‬مجموعة أزياء ومنتجات‬ ‫متغرية باستمرار ويحيي املناسبات والعروض‪.‬‬ ‫ّ‬ ‫عىل ح ّد قول الثنايئ‪ ،‬يهدف إىل أن يكون "نقطة‬ ‫انطالق للف ّن واملشاريع العابرة للحدود"‪ .‬يُعترب‬ ‫‪ Pell Mell‬اليوم نقطة مركزيّة البتكار األزياء‬ ‫يف املدينة إذ ينظّم حوايل عرشة معارض سنويّا‪.ö‬‬ ‫ّأسس الفريق سنة ‪ 2003‬مهرجان ‪Assembly‬‬ ‫السنوي للتصميم بالتعاون مع املص ّمم الصناعي‬ ‫‪ .Vlocker Pflüger‬تصف ‪ Reichl‬هذا املهرجان‬ ‫بأنّه "مساحة عا ّمة مستقلّة وموقّتة للتصميم‪،‬‬ ‫تتيح حتّى للعالمات الصاعدة واألصغر حجام‪ö‬‬ ‫فرصة الربوز أكرث عىل الساحة املهنيّة والتواصل‬ ‫مع مبتكرين محل ّيني وعامل ّيني‪".‬‬ ‫محل ‪ Pell Mell‬مالبس للرجال‬ ‫يض ّم ّ‬ ‫والنساء من تصميم ‪ Reichl‬و‪Wintscher-‬‬ ‫‪ .Zinganel‬تتم ّيز تصاميمه باألسلوب املفاهيم‪ü‬؛‬ ‫ت ُبتكر األشكال والنقوش التجريديّة من أعامل‬ ‫التفصيل والرسم والحياكة البارعة‪ .‬من أبرز قطع‬ ‫‪ Reichl‬لربيع‪/‬صيف ‪" 2017‬ثوب ذي وجهني من‬ ‫جرسيه الفسكوز املزدوج من ‪Kay DoubleU‬‬

‫وثوب ذي أكامم من الحرير النبايت املرسوم‬ ‫يدويّا‪ ö‬واملصبوغ نباتيّا‪ ö‬من مجموعة ‪Odrowaz‬‬ ‫‪."Amazonas‬‬ ‫ننصح الذين يفضّ لون التاريخ عىل الف ّن‬ ‫املعارص أن يزوروا أكرب مستودع أسلحة تاريخ‪ü‬‬ ‫يف العامل‪ Styrian Armoury ،‬من القرن السابع‬ ‫عرش‪ .‬يض ّم ‪ 32‬ألف قطعة من الدروع واألدوات‬ ‫واألسلحة املحفوظة واملرت ّبة كام كانت منذ ‪400‬‬ ‫سنة‪ .‬ميكنك القيام بجولة فيه ملعرفة املزيد عن‬ ‫هذه املعروضات والحروب الت‪ ü‬دارت يف والية‬ ‫‪ Styria‬الجبليّة الت‪ ü‬تشكّل ‪ Graz‬عاصمتها‪.‬‬ ‫من املعامل األخرى املثرية لالهتامم رضيحا‬ ‫‪ Ferdinand II‬و‪ .Schloss Eggenberg‬بدأت‬ ‫أعامل بناء رضيح ‪ Ferdinand II‬الرائع ذي‬ ‫األسلوب التكلّف‪ ü‬البارويك سنة ‪( 1614‬وأنجزت‬ ‫بعد ‪ 70‬سنة) وهو مدفن امللك ‪Ferdinand‬‬ ‫ووالديه وزوجته وابنه‪ .‬أ ّما ‪Schloss Eggenberg‬‬ ‫الذي ص ّنفته اليونسكو موقعا‪ ö‬للرتاث العامل‪،ü‬‬ ‫فهو عبارة عن قرص بارويك جميل شُ يّد بحسب‬ ‫كل‬ ‫التقويم الغريغوري؛ ‪ 365‬نافذة و‪31‬غرفة يف ّ‬ ‫طابق و‪ 24‬غرفة رسميّة فاخرة و‪ 52‬بابا‪ ،ö‬أي بعدد‬ ‫األوقات والفصول واألسابيع والساعات والدقائق‪.‬‬ ‫يتجىل تاريخ املدينة يف املحالت الكثرية‬ ‫كام ّ‬ ‫تتغري منذ مئات السنني‪ .‬تعود صيدليّة‬ ‫الت‪ ü‬مل ّ‬ ‫‪ Alder Apotheke‬يف ساحة ‪ Hauptplatz‬إىل‬ ‫القرن السادس عرش؛ يف حني يُر ّجح أ ّن يكون قد‬ ‫تأسس مخبز ‪ Edegger-Tax‬يف القرن الرابع عرش‬ ‫ّ‬ ‫وهو األقدم يف ‪ ،Graz‬عىل ح ّد قول الخ ّباز البارع‬ ‫‪ .Robert Edegger‬كذلك تحافظ املساحات‬ ‫الخارج ّية يف املدينة عىل صلتها باملايض‪.‬‬ ‫يطل‬ ‫‪( Schlossberg‬تلّة القرص) منتز ٌه عا ّم ّ‬ ‫تاريخ‪.ü‬‬ ‫عىل مناظر خالبة لـ ‪ Graz‬وآثار قرص‬ ‫ّ‬ ‫ميكن الوصول إليه بصعود ‪ 260‬درجة يف الجهة‬ ‫الصخريّة للتلّة أو عرب القطار املائل أو املصعد‪.‬‬ ‫ما الذي يجعل ‪ Graz‬فريدة من نوعها؟‬ ‫‪globalblue.com‬‬

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‫‪ Kaufmann‬من وادي ‪ Brengez Forest‬يف‬ ‫األلب وتدير منتجعا‪ ö‬صح ّيا‪ ö‬يف فندق أرستها‬ ‫‪ .Hotel Post Bezau‬تُستخدم نباتات األلب‬ ‫البتكار مستحرضات عضويّة خالية من البارابني‬ ‫بكل‬ ‫ومل تت ّم تجربتها عىل الحيوانات للعناية ّ‬ ‫الجسم‪ ،‬من الرأس حتّى أخمص القدمني‪ ،‬بهدف‬ ‫كل األعامر وأنواع البرشة‪ .‬ت ُصنع كافّة‬ ‫تلبية ّ‬ ‫منتجات ‪ Susanne Kaufmann‬يف منشأة‬ ‫العالمة يف ‪ Bregenz Forest‬ويت ّم اختبارها طبيّا‪ö‬‬ ‫قبل توضيبها يدويّا‪ ö‬يف أوعية زجاج ّية متواضعة‪.‬‬ ‫توسعت التشكيلة لتشمل مستحرضات‬ ‫واآلن ّ‬ ‫العناية بالشعر وأنواع الشاي املنظّفة للجسم‬ ‫من السموم والشموع املعطّرة ومجموعة من‬ ‫املستحرضات للرجال‪.‬‬ ‫‪Riedel‬‬

‫مبا أ ّن ‪ Claus Riedel‬هو أ ّول من ص ّمم أشكال‬ ‫الكؤوس بحسب نوع النبيذ الذي تحويه‪ ،‬غالبا‪ö‬‬ ‫ما يُقال عنه مخرتع كأس النبيذ العميل‪ .‬إنّه أحد‬ ‫أفراد العائلة الت‪ ü‬تدير رشكة ‪ Riedel‬للزجاجيّات‬ ‫الفاخرة منذ سنة ‪ 1756‬وقد ح ّول مقاربة العالمة‬ ‫إىل كؤوس النبيذ بشكلٍ كامل‪ .‬بالرغم من عدم‬

‫اهتامم األشخاص بشكل الوعاء الذي يرتشفون‬ ‫منه النبيذ الفاخر‪ ،‬يدرك الخرباء قيمة ابتكارات‬ ‫‪ Riedel‬وال ب ّد من تذ ّوق الفرق الذي يحدثه‬ ‫الكأس يف الطعم لتصديق ذلك‪ .‬ت ُصنع كؤوس‬ ‫‪ Riedel‬من البلّور يف معامل الرشكة يف النمسا‬ ‫مخصصة للتذ ّوق‪،‬‬ ‫وأملانيا‪ .‬تشمل املجموعة أطقم ّ‬ ‫محب للنبيذ‪.‬‬ ‫تشكّل هديّة مذهلة ألي ّ‬ ‫‪32: Art And Soul‬‬

‫ف ّناً وقالباً‬

‫كل زاوية من زوايا مدينة ‪Graz‬‬ ‫ترتسخ الثقافة يف ّ‬ ‫ّ‬ ‫الساحرة‪ ،‬تقرير ‪Beth Druce‬‬ ‫‪ Graz‬مدينة التناقضات‪ .‬تجد فيها الف ّن املعارص‬ ‫امل ُبتَكَر والهندسة التاريخ ّية القوط ّية والنهضويّة‬ ‫ست جامعات‬ ‫والباروكيّة‪ .‬أضف إىل أنّها تض ّم ّ‬ ‫وعددا ً كبريا ً من الطالب وقد ص ّنفتها منظّمة‬ ‫اليونسكو موقعاً للرتاث العاملي‪ .‬إنّها مدينة‬ ‫حق‪.‬‬ ‫شاملة عن ّ‬ ‫سنة ‪ ،2003‬اختار االت ّحاد األورويب هذه‬ ‫املدينة التي تشكّل ثاين أكرب مدينة منساويّة‬ ‫وتحتل هذا املنصب‬ ‫ّ‬ ‫كعاصمة ثقاف ّية ألوروبا‬ ‫مذّاك‪.‬‬ ‫تقول ‪ِ Leonore Höfler‬‬ ‫املؤسسة الرشيكة‬ ‫ملحل الديكور ‪ Mur‬الذي‬ ‫وزوجها‪ّ Manfredof‬‬ ‫يقع يف شارع ‪ Enge Gasse‬يف وسط املدينة‬ ‫"أحب ‪ Graz‬لج ّوها املريح وطابعها‬ ‫القدمية‪ّ :‬‬ ‫محل ‪ Mur‬سنة ‪2002‬‬ ‫املتن ّوع"‪ .‬أطلق الزوجان ّ‬ ‫بهدف "خلق مساحة لتصميم الديكور الكالسييك‬ ‫والحديث"‪ .‬ومنذ البداية‪ ،‬عرضوا قطعا‪ ö‬من‬ ‫‪ Alvar Aalto‬و‪Charles and Ray Eames‬‬ ‫و‪ Arne Jacobsen‬وغريهم من مص ّممني رفيعي‬ ‫املستوى نَدرت تصاميمهم يف املدينة ومل يكونوا‬ ‫معروفني يف املنطقة‪ .‬اليوم وبعد ‪ 15‬سنة‪،‬‬ ‫محل ومعرض ‪ Mur‬مبكانة جيّدة يف‬ ‫يحظى ّ‬ ‫املدينة بفضل مجموعته املم ّيزة املختارة بعناية‬ ‫من مص ّممني كالسيكيّني و ُجدد‪ .‬من أبرز قطع‬ ‫التصميم لدى ‪ Leonore Höfler‬لربيع‪/‬صيف‬ ‫‪ ،2017‬مصباح ‪ Lumio‬من ‪Max Gunawan‬‬ ‫كتاب ذي ٍ‬ ‫غالف صلب وساعة‬ ‫عىل شكل ٍ‬ ‫‪ Qlocktwo‬املبتكرة التي تشري إىل الوقت‬ ‫بالكلامت وليس باألرقام‪.‬‬ ‫افتتح معرض الفنون ‪ Kunsthaus‬يف‬

‫‪72‬‬

‫ترجمة باللغة العربيّة‬ ‫‪Top 5: Austrian Brands :28‬‬ ‫‪To Bring Home‬‬

‫أفضل ‪ :5‬عالمات تجار ّية منساو ّية تحملها‬ ‫إىل ديارك‬

‫من األسامء الصغرية إىل العامل ّية الشهرة‬ ‫حق‪ ،‬هذه هي‬ ‫والتاريخيّة إىل العرصيّة عن ّ‬ ‫العالمات املحل ّية الخمس التي ال ب ّد أن تكتشفها‬ ‫يف النمسا‪ .‬ترشح ‪ Hannah Lewis‬سبب ذلك‬ ‫‪Swarovski‬‬

‫ت ُعترب ‪ Swarovski‬إحدى أشهر العالمات‬ ‫وربا يف العامل‪ ،‬وذلك‬ ‫التجاريّة يف النمسا ّ‬ ‫بابتكار بلور ٍ‬ ‫كل ما يطرأ عىل‬ ‫ات مقطّعة لتزيني ّ‬ ‫البال‪ ،‬من األزياء الراقية إىل النظّارات الفاخرة‪.‬‬ ‫الخاصة من‬ ‫كام تبتكر مجموعتها املتأللئة‬ ‫ّ‬ ‫املجوهرات واألكسسوارات والقطع املنزليّة‪.‬‬ ‫ّأسس ‪ Daniel Swarovski‬الرشكة سنة ‪1895‬‬ ‫ومتكّن من خالل آلة التقطيع الكهربائ ّية التي‬ ‫س ّجل لها براءة اخرتاع‪ ،‬أن يس ّهل عمليّة إنتاج‬ ‫البلّور الزجاجي االستثنايئ الذي شكّل أساس‬ ‫هذه االمرباطوريّة العامل ّية‪ .‬وما زالت الرشكة‬ ‫املؤسس األصليّة القائلة‬ ‫اليوم ملتزمة بفلسفة ّ‬ ‫بعدم اعتبار البلّور مج ّرد مادّة‪ ،‬بل مصدر‬ ‫إلهام‪ .‬تتعاون ‪ Swarovski‬مع عالمات رائدة‬ ‫من حول العامل مضيف ًة الربيق إىل املجوهرات‬ ‫واملالبس والساعات واألكسسوارات الفاخرة‬ ‫خاص‬ ‫ّ‬ ‫ومن املمكن القول إنّها تشتهر‬ ‫بشكل ّ‬ ‫بجموعة التامثيل الصغرية لديها‪ .‬تجد ابتكارات‬ ‫‪ Swarovski‬الرائعة يف محالتها يف فيينا‬ ‫و‪ Wattens‬و‪.Innsbruck‬‬

‫‪ Maronibrater‬باإلضافة إىل تصاميم نفّذت‬ ‫بالتعاون مع مص ّممني عىل سبيل ‪Helmut‬‬ ‫‪ .Lang‬كام تقدّم خدمة الطلب الشخيص بحيث‬ ‫تُص ّمم األحذية بحسب توصيات الزبون‪ .‬وما‬ ‫زالت حتّى أحدث التصاميم تُصنع يدويّاً يف‬ ‫يقل‬ ‫كل زوج منها ما ال ّ‬ ‫النمسا ويتطلّب إنجاز ّ‬ ‫عن ‪ 200‬عمليّة مستقلّة‪.‬‬ ‫‪Frey Wille‬‬

‫تتم ّيز مجوهرات ‪ Frey Wille‬عن غريها‬ ‫الستخدامها طالء امليناء املل ّون الفريد وتلقى‬ ‫رواجاً واسعاً بفضل مجموعتها العابقة بالف ّن‬ ‫كل مجموعة حول مصدر‬ ‫واالبتكار‪ .‬تتمحور ّ‬ ‫معني‪ ،‬من الحضارات القدمية إىل الف ّنانني‬ ‫إلهامٍ ّ‬ ‫املشهورين‪ .‬يتم اختيار أشكال وأساليب‬ ‫املجوهرات البسيطة إلتاحة الفرصة للف ّنانني‬ ‫والصائغني بإطالق العنان لتصاميمهم الجريئة‬ ‫كل قطعة عىل أنّها عمل‬ ‫واالختباريّة‪ .‬تقارب ّ‬ ‫ف ّني وتعبري عن مصادر الفرح يف هذه الدنيا‪.‬‬ ‫من األمثلة املمتازة عن أسلوب ‪Frey Wille‬‬ ‫الخاص والجميل‪ ،‬مجموعة ‪ Honfleur‬الجريئة‬ ‫والناعمة يف آنٍ واحد‪ .‬كام أنّها تشكّل جزءا ً من‬ ‫متجيد الرشكة ملجموعة ‪ Claude Monet‬وهي‬ ‫مؤسسة ‪ Claude Monet‬وقد‬ ‫نتاج تعاون مع ّ‬ ‫أرست قلوب املعجبني ملا يزيد عن ‪ 20‬سنة‪.‬‬ ‫تجسد القطع شغف الف ّنان بالطبيعة وح ّبه‬ ‫ّ‬ ‫للف ّن الياباين‪.‬‬

‫‪Ludwig Reiter‬‬

‫تشتهر عالمة ‪ Ludwig Reiter‬باألحذية‬ ‫املصنوعة يدويّاً املمتازة من حيث الجودة‪.‬‬ ‫منذ إنشاء أ ّول مشغل لهذه الرشكة األرسيّة يف‬ ‫فيينا سنة ‪ ،1885‬باتت إحدى أبرز اختصاصيّي‬ ‫األحذية يف النمسا وصانعة األحذية الوحيدة يف‬ ‫البالد التي تنتج أحذية كالسيكيّة ذات حاشية‪.‬‬ ‫تشمل ابتكارات ‪ Ludwig Reiter‬جزمات‬ ‫بثقوب تزيينيّة وأحذية‬ ‫‪ Chelsea‬وأحذية‬ ‫ٍ‬ ‫رياضيّة وأكسسوارات والجزمة الجلديّة الرياديّة‬

‫‪Susanne Kaufmann‬‬

‫منذ فرتة ليست بالبعيدة‪ ،‬بدأت عالمة‬ ‫مستحرضات التجميل الطبيع ّية ‪Susanne‬‬ ‫‪ Kaufmann‬تلفت انتباه خرباء التجميل‪،‬‬ ‫لكن با أنّها غري ذائعة الصيت بعد‪ ،‬من الرائع‬ ‫إيجادها إذ تشكّل التذكار املثايل لتأخذه إىل‬ ‫أصدقائك ومحبّيك يف ديارك‪ .‬استوحتها ِ‬ ‫املؤسسة‬ ‫‪globalblue.com‬‬

E N GL I S H | Р УС С К И Й | 中文

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