SHOP Holland AW16

HOLLAND | ГОЛЛАНДИЯ | 荷兰 | BELANDA

HOLLAND Country Edition Autumn/Winter 2016/17

Page 34 ALL SEWN UP: the cool menswear brands with a street-style edge

A SPECI AL COLLEC T ION BY GIGI HADID

#TOMMYXGIGI TOMMY.COM

PC HOOFTSTRAAT 101 AMSTERDAM

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EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Düsseldorf Frankfurt French Riviera

‫دليل ألانيا‬ 德国指南

Германия Gothenburg Hamburg Hanover

Welcome to Holland

Helsinki Area Holland Istanbul Italy Japan Lake Saimaa Lebanon London Madrid Milan Munich Nuremberg Oslo Paris 巴黎

Portugal Prague Riga Rome Seoul Singapore Stockholm Stuttgart Switzerland Vienna Vilnius

Чехия

Emma Cheevers /globalblue

/globalblue

@GlobalBlue

@shopcontent

/GlobalBlue/GlobalBlueRu

@环球蓝联-GlobalBlue

ILLUSTRATION: ISAAC BONAN

Discover the best of this fascinating European country with SHOP. Read about G-Star Raw’s groundbreaking Elwood 5620 jeans on page 40, as well as Amsterdam’s most relaxing day spas and much more.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 16% when shopping in Holland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Holland.

For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Craftsmanship for over 70 years Gassan Diamonds Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333 Gassan Dam Square Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787 Gassan Boutique P.C. Hooftstraat 84 | 1071 CB Amsterdam | P. + 31 (0)20 210 5900 Gassan Schiphol Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951 www.gassan.com

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Muti Cape Town-based creative studio Muti created this season’s cover illustration for SHOP Holland.

The studio’s eye-catching artwork has previously been commissioned by Stylist, British Airways and Google, among others. Its designers’ graphic style makes them perfect illustrators for this cover, based on our feature about the city’s streetwear-infuenced menswear on page 34. It shows an intricate pattern of canals formed by the laces of a sneaker.

Explore our archive of cover illustrations at globalblue.com/covers.

PHOTO: DIONNE HÉLÈNE

PHOTO: MUTI

CONTRIBUTORS

Beth Druce Beth Druce is a fashion and luxury writer, and also works as a consultant for a variety of luxury fashion companies. After gaining an MA from Central Saint Martins in London, she began her career at GQ magazine. Beth delights in documenting diverse and quickly evolving trends. globalblue.com

Grace Bird Grace Bird is SHOP’s assistant picture editor, whose role involves commissioning cover illustrations for the magazines and taking photographs for the print and online editions. She loves all kinds of art and crafts, from origami to knitting, and also enjoys travelling, something that inspires her style.

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Muti - Folio Art Contributor Beth Druce Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion writer Danielle De Wolfe News editor Ginger Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistants Charlotte Rogers, Selina Tan Deputy artworker Dionne Hélène Senior artworkers Aaron Carline, Milkha Lala Artworking assistant Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Translation services Language Connect

GLOBA L BLU E NETHER LA NDS Head of commercial Benelux Jorn Hoogesteijn Marketing and sales manager Kathy van Haaren Sales and marketing support Nikki de Graaf, Regina de Neve Key account manager Peter Belang Account manager telesales Samuel Sonius Account managers Astrid Maes, Karish Resodikromo, Irene Schermer Global Blue Holland BV, Leidsevaartweg 99-6, 2106 AS Heemstede, The Netherlands, +31 (0)23 524 1909

Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Digital production manager Andrew Lugton Production assistants Sammy Ha, Adanna Nwachuku

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue

Watch City | Hobbemastraat 14 | Amsterdam +31 (0)20 3031218 | WeChat: DenisWatchCity

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CONTENTS Products

Features

18 Check Out SHOP selects a standout piece from Holland this season 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories

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News 26 Shop Window One store not to be missed in Holland 28 News Seasonal updates on shops, services and new products

Cover story:

Cool Customers Innovative menswear brands in Amsterdam have been taking inspiration from streetwear to create a new range of appealingly modern looks, as Beth Druce finds out 40 In Focus: G-Star Elwood Jeans Exactly 20 years after G-Star Raw’s iconic Elwood 5620 jeans were introduced, Hannah Lewis goes behind the scenes to discover the history of the design and why it remains so popular today

PHOTO: G-STAR RAW/LESLEY WEITJES

p.40

Above: G-Star Raw’s Amsterdam headquarters

Elegance is an attitude Simon Baker

The Longines Master Collection

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CONTENTS Experience

Essentials

48 Comfort Zone Amsterdam’s spas are perfect places to rest and recharge, says Ruairidh Pritchard 54 Perfect Day Where to go and what to do in Rotterdam and The Hague

84 How To Shop Tax Free The simple steps to saving money on your shopping

Guide 59 Maps and guides to Holland’s top shops and destinations, plus SHOP’s unique view of the sights of Amsterdam

Translations 85 Русский Перевод 92 美文翻译 98 Terjemahan Bahasa Indonesia

Souvenir 106 The essential item to bring home

E NGL ISH | Р УС С К И Й | 中文

VISIT US ONLINE...

The latest in luxury shopping and travel is updated every day at globalblue.com Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru

FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- GlobalBlue /globalblue /globalblue @shopcontent

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

globalblue.cn 每日更新精品 购物信息，分享海外省钱秘笈

Leading menswear store in Italian Brands Attolini, Brioni, Caruso, Canali, Corneliani, ETRO, Jacob Cohen, Loro Piana, Marinella, Moncler, Santoni, Woolrich and many more

意大利领先潮流男装品牌 Ведущий мужской магазин итальянских брендов P.C. HOOFTSTRAAT 75-81 AMSTERDAM, NOORDEINDE 6 THE HAGUE KRUISKADE 63-65 ROTTERDAM, LANGE GASTHUISSTRAAT 7 ANTWERPEN (BE) OR SHOP ONLINE AT OGER.NL

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CHECK OUT

TRAVEL SMARTER Travelteq was founded in 2009 with the aim of making life on the move easier, more comfortable and more stylish. Its range of luxurious travel bags includes stars such as this practical and attractive Original Double briefcase, which combines clever modern design with traditional craftsmanship.

The bag is made by hand from the fnest vegetable-tanned Florentine vacchetta leather and waterproof Save up to 16% by shopping tax free, see page 84

Limonta nylon in a choice of three colours: orange, green and navy.

Inside, there are eight compartments, with another on the outside for essentials such as fight tickets or a mobile phone. The briefcase is more than just something in which to carry your possessions, however. Over time, the leather will age beautifully, turning its exterior into a unique map of all your travels. dw Travelteq Original Double briefcase, â‚Ź495, Travelteq, Kerkstraat 67B, 1017 GC Amsterdam, travelteq.com

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DOWN TO EARTH Sports luxe is more than just a passing trend, so invest in key wardrobe additions in a variety of rich hues 1

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1. Acne Studios jacket, €700, Acne Studios, Oude Spiegelstraat 8, 1016 BM Amsterdam, +31 (0)20 422 6845, acnestudios.com 2. Bally sneakers, €375, Bally, PC Hooftstraat 64, 1071 CA Amsterdam, +31 (0)20 675 4171, bally.com 3. Burberry scarf, €395, Burberry, PC Hooftstraat 50, 1071 CA Amsterdam, +31 (0)20 719 4980, burberry.com 4. Tommy Hilfger chino sweatpants, €119, Tommy Hilfger, PC Hooftstraat 101, 1071 BR Amsterdam, +31 (0)20 675 6750, tommy.com

Save up to 16% by shopping tax free, see page 84

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TOUCH OF FROST This season, combine icy blues with crisp, cool tones for a fresh-looking wardrobe

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1. Ray-Ban glasses, €149, Blincq Optiek, Haarlemmerdijk 75, 1013 KC Amsterdam, +31 (0)20 428 9012, ray-ban.com

4. Nixon watch, €120, About, Haarlemmerdijk 20, 1013 JC Amsterdam, +31 (0)64 102 1589, nixon.com

2. Ermenegildo Zegna cardholder, €195, Ermenegildo Zegna, PC Hooftstraat 76, 1071 BP Amsterdam, +31 (0)20 305 3050, zegna.com

5. Victorinox pocket knives, €21 each, Benscore, Korte Hoogstraat 9A, 3011 GJ Rotterdam, +31 (0)10 213 0702, victorinox.com

3. Moncler bag, €485, Moncler, PC Hooftstraat 90, 1071 CC Amsterdam, +31 (0)20 490 4790, moncler.com

Save up to 16% by shopping tax free, see page 84

PHOTOS: (1) ELISABETTA MARES; (2) CARLO BEVILACQUA; (4) RYAN FIELD

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PHOTO: (8) JASON BUTCHER

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6. Salvatore Ferragamo scarf, €195, Salvatore Ferragamo, PC Hooftstraat 59-61, 1071 BN Amsterdam, +31 (0)20 675 6498, ferragamo.com

9. Woolrich parka, €649, Woolrich, PC Hooftstraat 36, 1071 BZ Amsterdam, +31 (0)20 760 4134, woolrich.eu

7. Dior Sauvage after-shave balm, 100ml, €49, Marjo, Damstraat 27-29, 1012 JL Amsterdam, +31 (0)20 625 5785, dior.com

10. Strellson shoes, €99.95, De Bijenkorf, Wagenstraat 32, 2512 AX The Hague, +31 (0)88 245 3333, strellson.com

8. Vertu phone, €3,900, Schaap en Citroen, PC Hooftstraat 51, 1071 BZ Amsterdam, +31 (0)20 303 1192, vertu.com

globalblue.com

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ON THE GO

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Keep it simple by combining casual streetwear with a scattering of neutral accessories 1

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1. Calvin Klein Jeans T-shirt, €39.90, Calvin Klein Jeans, PC Hooftstraat 105, 1071 BR Amsterdam, +31 (0)20 681 0821, calvinklein.com

4. Tod’s bag, €1,400, Tod’s, PC Hooftstraat 74, 1071 CB Amsterdam, +31 (0)20 675 7143, tods.com

2. Boss sneakers, €269, Boss, PC Hooftstraat 118-120, 1071 CD Amsterdam, +31 (0)20 471 5835, hugoboss.com

5. Cos cap, €35, Cos, Venestraat 17-19, 2511 AR The Hague, +31 (0)70 363 5773, cosstores.com

3. Larsson & Jennings watch, €360, De Bijenkorf, Dam 1, 1012 JS Amsterdam, +31 (0)88 245 3333, larssonandjennings.com

Save up to 16% by shopping tax free, see page 84

S H O P | 25

REBEL ROCKS

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Combine chunky statement pieces with accents of silver to create a bold, attention-grabbing look

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PHOTO: (4) PHOTO LB PRODUCTION/LAURENT BREMAUD

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1. Marc O’Polo coat, €399.90, Marc O’Polo, Noordeinde 22, 2514 AB The Hague, +31 (0)70 356 3425, marc-o-polo.com 2. Swarovski Glam Rock iPhone case, €79, Swarovski, Lijnbaan 59, 3012 EL Rotterdam, +31 (0)10 414 0050, swarovski.com 3. Prada bracelet, price on request, Prada, PC Hooftstraat 63H, 1071 BN Amsterdam, +31 (0)20 493 0510, prada.com

globalblue.com

4. Louis Vuitton boots, €1,450, Louis Vuitton, PC Hooftstraat 65-67, 1071 BP Amsterdam, +31 (0)20 575 5775, louisvuitton.com

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SHOP WINDOW

BIGGER AND BETTER Amsterdam’s iconic de Bijenkorf department store is bigger and better than ever before thanks to the opening of its new ground foor space, which takes luxury to the next level. Shop-in-shops from leading brands including Céline, Gucci, Prada and Tifany opened earlier in the year, while an expanded and renovated Hermès boutique opened its doors in August. These changes are part of renovations that come to an end this autumn and see de Bijenkorf Save up to 16% by shopping tax free, see page 84

establish itself as the largest luxury shopping experience anywhere in the Benelux region. This ground foor alone – from the Beauty World space, which has luxury cosmetics lovers spoilt for choice, to the expansive leather goods range, through to the Swiss watches and jewellery area – is enough to keep discerning visitors captivated for hours. With plenty more to delight, it’s no wonder de Bijenkorf is seen as a leading light of luxury in the Netherlands. hl De Bijenkorf, Dam 1, 1012 JS Amsterdam, +31 (0)88 245 3333, debijenkorf.nl FOR M A P GO TO PAGE 66

MADE IN boggi.com

Amsterdam | P.C. Hooftstraat 38 | Tel. +31 20 737.22.03

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CRÈME DE LA CRÈME Belgian brand Natan is becoming more international and has recently opened a fagship store in Amsterdam.

The storefront echoes that of the luxury label’s fagship in Brussels.

Inside, wood and marble features create a great sense of elegance, and a salon exudes an intimate, stylish atmosphere in keeping with Natan’s high-fashion status.

The store is stocked with the Natan Collection and Natan Edition 5 range, as well as an exclusively handmade line and pieces from the pictured Couture collection. gc Natan, PC Hooftstraat 23, 1071 BL Amsterdam, +31 (0)20 363 9141, natan.be FOR M A P GO TO PAGE 76

Save up to 16% by shopping tax free, see page 84

IT’S A WRAP Luxury shawl, accessories and homeware company Pom was established in Amsterdam in 2011 by sisters and designers Liesbeth and Violet Lotgering.

Their collection this autumn/ winter features prints inspired by nature, and cushions and shawls in intricate weaves.

Outdoors, wrap up in a colourful scarf; indoors, get cosy under a comforting throw. Look out, too, for cushions covered in a charming print of Amsterdam’s characteristic canal houses; these will make ideal keepsakes of your visit to Holland. gc Pom, Oudeschans 26, 1011 LB Amsterdam, +31 (0)20 341 8823, pom-amsterdam.com

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BOOT UP As early as the 1920s Red Wing was making boots for women. This season, the American heritage brand is celebrating this aspect of its history by introducing its frst full women’s collection. The range draws on the brand’s styles for men and gives them a feminine edge with softer materials. Afcionados will recognise a women’s version of the label’s classic boots from its Core collection (pictured; €299).

The shoes are made with a Goodyear welt and premium leather using a 230-step process. This is sturdy footwear that will last. gc

Red Wing, Reestraat 15, 1016 DM Amsterdam, +31 (0)20 626 6002, redwingshoes.com FOR M A P GO TO PAGE 74

PHOTO: STAN KOOLEN PHOTOGRAPHY

MAIN MAN

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This year online menswear retailer Afura opens its frst bricks-and-mortar store in Holland. The new fagship is located in Amsterdam’s trendy Oud-West area and is inspired

by Scandinavian and Parisian design principles, with bright white walls, clean lines and a focus on natural materials.

It ofers stylish independent menswear brands including Schnayderman’s, Stutterheim, Han Kjøbenhavn and Soulland.

This is one of the menswear stores in the city that’s defnitely not to be missed. rp Afura, Jan Pieter Heijestraat 164, 1054 ML Amsterdam, +31 (0)20 331 3091, afurastore.com

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TIME FOR CHANGE Dutch fashion designer and multi-brand retailer Pauw has become even more stylish ‒ its store in The Hague has received an impressive makeover. Complete with a new accessories area, the redesign is the work of Framework Studio, which has subtly created a larger, more open feel. Black and white tiles on the foor add timeless elegance, and the monochrome theme is picked up in the display cases, which are cleverly lit to show the store’s products to striking efect. Stop by to discover key pieces from brands such as Dries Van Noten and Odeeh. gc Pauw, Noordeinde 17A, 2514 GB The Hague, +31 (0)70 360 8513, pauw.com FOR M A P GO TO PAGE 81

Ace & Dik jeweller is now the exclusive retailer in the Netherlands for fne jewellery brand Akillis (pictured) whose founder, Caroline Gaspard, creates stunning pieces thanks to the way she expertly marries artisanal methods with cuttingedge technology. The luxury French brand has been stocked at the Ace & Dik boutique since it reopened last year after extensive renovation. Other jewellery and watch brands to browse here include Bulgari, Longines and Stockert & Cie. gc Save up to 16% by shopping tax free, see page 84

PHOTO: ACEJEWELERS.COM

SHINE ON

Ace & Dik, Van Baerlestraat 46, 1071 AZ Amsterdam, +31 (0)20 571 1560, acejewelers.com FOR M A P GO TO PAGE 72

PC Hooftstraat 105, Amsterdam calvinklein.com

twist

in #mycalvins

Bella Hadid, Model

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ALL IN ONE Fashion brand Won Hundred has opened its frst fagship store outside its native Denmark.

Founder and creative director Nikolaj Nielsen has collaborated with designer Tania Mikkelstrup to create a distinctive space in the centre of Amsterdam. The brand’s new base in Holland is a contemporary haven with sleek furnishings and stainless-steel accents. Soft-carpeted foors ofset a striking sculptural steel rail running the length of the space. The store ofers men’s and women’s ready-to-wear as well as denim, accessories and shoes. km Won Hundred, Raadhuisstraat 47, 1016 DD Amsterdam, +31 (0)20 370 0530, wonhundred.com FOR M A P GO TO PAGE 74

Save up to 16% by shopping tax free, see page 84

Home design company Pantoufe believes that everyone should fll their lives with quality products which not only last but are also a source of happiness. Its new store in Rotterdam refects this philosophy to good efect, with a selection of homeware ranging from porcelain cofee cups to unique light fttings. Pantoufe stocks products from Japan, France, Italy, Scandinavia and the Netherlands that have been designed with the aim of adding a little bit of beauty to daily life. gc Pantoufe, Pannekoekstraat 97A, 3011 LD Rotterdam, +31 (0)10 203 7920, pantoufe-design.nl

PHOTO: LENNAERT RUINEN PHOTOGRAPHY

PHOTO: ARENDA

BEAUTIFUL DAY

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IN THE PINK

Royal Delft has produced Christmas plates for more than 100 years and this season the Dutch porcelain manufacturer’s collection features a pheasant in snow. Painted in Royal Delft’s signature blue, the scene adorns a small plate and a large plate, (pictured, €545), as well as a Christmas tree bell decoration.

This is the ffth consecutive year that the company’s master painter Caroline Hartman has designed and painted the collection based on the theme of animals. Next year will see a new master painter take over with a new theme. Head to Galleria D’Arte Rinascimento in Amsterdam to discover the Christmas collection and learn more about the rich heritage of this quintessentially Dutch brand. gc Galleria D’Arte Rinascimento, Prinsengracht 170, 1016 AH Amsterdam, +31 (0)20 622 7509, delft-art-gallery.com FOR M A P GO TO PAGE 74

globalblue.com

FOR M A P GO TO PAGE 81

PHOTO: FLP

PHOTO (TOP): ELS VD LEUR

FEELING FESTIVE

Fans of rose gold should be sure to seek out the new collection from Danish jewellery brand Pandora, which has an enticing boutique in The Hague. In the Pandora Rose collection a number of the jeweller’s most popular designs have been reimagined in the blush-coloured metal. These include the Delicate Sentiments range with romantic bows as well as the Shimmering Feathers and Forever Pandora series, which are adorned with zirconia that looks particularly beautiful against the soft hue of rose gold. As with every piece created by Pandora, each item is hand fnished by expert craftsmen. hl Pandora, Passage 71, 2511 AC The Hague, +31 (0)88 015 6524, pandora.net

PHOTOS: MARNIX POSTMA

CUSTOMERS Innovative menswear brands in Amsterdam have been taking inspiration from streetwear to create a new range of appealingly modern looks, as Beth Druce fnds out

The compelling combination of culture, vibrancy and diversity has made Amsterdam an inspirational draw for Europe’s creatives.

Especially so in recent years: a new breed of Dutch menswear and footwear producers have been injecting street-style cool into their designs, taking many of the city’s home-grown fashion labels into a new league.

ETQ is an Amsterdam-based footwear and accessories brand that 85

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has carved out a distinctive niche in the trainer market. The label was founded in 2010 and produces streamlined designs that buck the trends of the sports apparel industry at large. Engineered under a banner of ‘elegance, timelessness and quality’, its thick-soled leather sneakers and high-tops nod to 90s minimalism, in contrast to the pervading trend for high-velocity running shoes in rainbow colours.

‘Sneaker culture has evolved quite Left: Daily Paper Masai shirt and trousers

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a bit since the 2000s,’ says ETQ’s brand manager Wendy Wang. ‘Our personal taste went from bright colours, prints and patterns towards more minimalistic, clean design.’

ETQ’s signature shoes are low-top lace-ups crafted in soft leather with white rubber cupsoles.

The brand’s collection is muted and tonal, featuring fully lined classic trainers in black, white, greys, indigos and tan browns, with only

the occasional brighter hue. Detail and texture are important. The brand explores and experiments with a range of materials until a look and feel is perfected; its rubberised leather has a smooth, matte finish while its ice-coloured leather has a soft, almost iridescent sheen. ‘We are still innovating,’ Wang says, and explains that the brand is ‘discovering new ways not to reinvent the wheel but to try to

Above (clockwise from top left): ETQ Low 1 sneakers; Scotch & Soda Owen wide-fit worker trousers; ETQ Mid 2 Porto sneakers

PHOTO: ROEL RUIJS

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make the wheel better, stronger and more visually appealing’. For autumn/winter 2016/17 more formal footwear, in the shape of Chelsea boots and Derby shoes, is being introduced and this will start ETQ’s transition from trainer specialist to menswear brand.

Scotch & Soda was founded in the 1980s, and relaunched in 2001, and its collections bring together an eclectic array of influences and

inspirations from around the world.

From its design studio – housed in a former church next to a canal in the centre of Amsterdam – pieces are created to reflect the individuality and originality of the brand and of its customers.

For its autumn/winter 2016/17 menswear collection, Scotch & Soda has taken its cue from Scandinavia, with rugged utility pieces that have a distinctly Nordic feel. These include a mountaineer’s jacket in a patterned sea-blue wool and worker shirts in yellow marled wool. Knitwear takes its cue from multicoloured traditional Fair Isle designs, updated in a vibrant palette that contrasts nautical blues with hits of coral for a handcrafted effect. Quilted brushed-cotton shirt jackets continue the utility trend; lined with nylon, and featuring an all-over plaid design and welted pockets, they inject a classic workwear piece with stylish appeal.

The Owen wide-fit worker trousers, meanwhile, are made from unevenly pigmented cotton

Above (from top): Daily Paper store in Amsterdam; Scotch & Soda autumn/winter 2016/17

twill that has been spattered with paint for a lived-in-and-worked-in appearance.

Daily Paper is another innovative Dutch menswear label.

The clothing brand takes inspiration from the African heritage of its three founders and fuses this with modern design. One of the trio is Hussein Suleiman, who moved from Somalia at the age of two and grew up in Amsterdam. He is particularly appreciative of the city’s creative industry and how mutually supportive its members are, which nurtures confidence and a belief in your own possibilities.

His brand’s ready-to-wear collection comprises separates, outerwear and accessories. The pieces have a casual, sporty slant, often playing into the athleisure trend. Some T-shirts and long-sleeved shirts are printed with a 1930s map of Masai land in Kenya, while other T-shirts feature Masai prints. A street feel is created by boxy silhouettes and the repetition of motifs and logos that

stretch down sleeves and across the chest in a distinctive and eye-catching fashion.

With new ideas and designs that are a direct product of the Dutch capital’s DNA, this is an exciting time for men’s fashion in Amsterdam. It is something that Suleiman is proud to be part of.

‘Many brands have become successful in a short period of time, which of course inspires other creatives,’ he says. And long may this continue

Above (from left): Daily Paper eyewear; the brand’s autumn/winter 2016/17 collection

PHOTOS: MARNIX POSTMA

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Beauty and more …

Visit us in man y cities!

WE WILL BE PLEASED TO WELCOME YOU TO THE DOUGLAS WORLD OF BEAUTY: Discover a perfumery tradition that dates back more than 100 years, and enjoy Europe’s largest assortment of leading beauty brands – from exclusive fragrances and luxury skin care to trendy color cosmetic products and fashion accessories.

With 1,700 perfumeries in 19 countries, we are dedicated to providing excellent services and personal consultation to our customers.

Douglas is established in more than 90 cities in the Netherlands.

For addresses see: www.douglas.nl

PHOTO: G-STAR RAW/NYNJA DUDOK VAN HEEL

IN FOCUS:

G-STAR ELWOOD JEANS

Exactly 20 years after G-Star Raw’s iconic Elwood 5620 jeans were introduced, Hannah Lewis goes behind the scenes to discover the history of the design and why it remains so popular today

In 1996, Pierre Morisset was sitting on a terrace in the south of France when a passing motorcyclist caught his eye. Or, more specifically, his trousers did. The rider’s jeans, noted Morriset, had formed to his riding position due to exposure to the elements over time. ‘Moulded into his riding position, they articulated the shape of his body.

The knees, the back pocket, the heel pad, I looked at it and instantly knew: this is it.’

A chance encounter it may have been, but this rainy day in the south of France was a career-defining moment for Morisset. It led to the creation of the iconic G-Star 87

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Elwood 5620 jeans, which have become not only the most emblematic creation of the brand – at which Morriset is still head designer – but also one of the most successful models of jeans ever.

Founded in 1989, Dutch brand G-Star Raw set out with one main aim: to make excellent denim products that eschewed trends in favour of true quality and great design. It was only natural, then, that Morriset – already known as an expert in denim – would find his way to this groundbreaking brand. Morriset was determined to transform what he called the ‘traditional flat design of jeans’ Left: G-Star Raw Elwood 5620 original 1996 jeans

PHOTO: G-STAR RAW

PHOTO: G-STAR RAW/LESLEY WEITJES

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G-Star’s three-dimensional approach is as complex as it is unique, and represents a new way of thinking about denim and introduce the ‘next generation’ of denim, and G-Star was the perfect place to do this. Inspired by the motorcyclist, he and his team took a revolutionary approach to denim, designing pieces that were expertly sculpted to fit the three-dimensional form of the wearer.

G-Star’s 3D approach to denim is as complex as it is unique. Unlike traditional pattern making, which approaches the garment as a flat object, the 3D method uses various techniques to sculpt the jeans around the wearer, including paper

patterns, chemical treatments and heat, special stitching and ironing techniques, and specially designed foam moulds. Combined with G-Star’s introduction of raw denim – an unwashed, untreated form of the fabric – the brand had created a completely new way of thinking about and working with denim.

The result of these processes was the G-Star Elwood 5620 jeans.

Initial success was slow but, as global brand manager Remco de Nijs explains, this soon changed.

‘When we introduced the Elwood, retailers and especially consumers

Above (from lef): G-Star Raw’s head designer Pierre Morisset; one of his sketches for the G-Star Elwood 5620 jeans

44 | F E AT U R E S

The style is at the core of each seasonal collection from G-Star and of course the jeans have seen various incarnations over the years, although five key elements remain unchanged: articulated knee pads, knee darts, saddle patches, heel guards and slanted thigh seams. To celebrate the 20th anniversary of their launch, on the 20th of each month of 2016 a new limitededition version of the G-Star Elwood is appearing in stores, and they’re sure to become collector’s pieces. ‘The first in the monthly series was the G-Star Elwood Moto, a re-release of one of the first Elwoods designed in 1996,’ explains de Nijs. ‘In February a Above (from lef): the limited-edition G-Star Raw Elwood Moto for women; and for men

PHOTOS: G-STAR RAW

were quite sceptical. Because of its 3D construction, it was difficult to fold and looked strange. The staff in the stores had a hard time selling the Elwood to their consumers. We pushed and pushed, but sales number remained low. But then we asked store staff to wear the Elwood in their stores … and it became an instant bestseller! When consumers saw how the design was constructed around the legs, they all wanted our Elwood.’ Today it is one of the world’s most popular jean styles, with more than 20 million pairs sold worldwide.

special Raw for the Oceans edition (made out of recycled ocean plastic) was launched, and in April we launched a special Elwood edition

by Marc Newson. In October we will launch an Oxford Denim version … so stay tuned!’ From the autumn/winter 2016/17 main collection, women should look out for the 5620 Pouch jean, which incorporates a functional and stylish pouch, inspired by workwear. For men, the Staq jean uses skeleton taping to create a fashionable ‘stacked’ or ‘ruched’ effect along the leg.

Over the years the G-Star Elwood has attracted a number of famous fans, from Hollywood actors to top models and the world’s leading musicians. But none, perhaps, has connected with the brand so wholly as superstar producer and singer Pharrell Williams. Following two years of collaboration between G-Star and Williams’s company Bionic Yarn on joint venture Raw for the Oceans, the partnership has been formalised both financially and creatively. As well as becoming co-owner of G-Star Raw, Williams has been appointed head of imagination at the fashion label. Speaking of the developments (wearing, of course, his favourite G-Star Elwood jeans), Williams explained his excitement at working with the brand: ‘G-Star is an independently minded and forward-thinking company. I believe it will be the definitive jeans brand of the 21st century.’ The future looks bright for G-Star and its iconic Elwood 5620s

Above (from top): G-Star Raw limited-edition Elwood Raw for the Oceans women’s jeans, made from recycled plastic; the brand’s Amsterdam headquarters

PHOTO (TOP): G-STAR RAW

PHOTO: G-STAR RAW/LESLEY WEITJES

46 | F E AT U R E S

www.kipling.com

48 | E X P E R I E N C E

COMFORT ZONE From a foatation tank venue to a rusticstyle retreat and the swirling glories of an art deco-inspired spa, Ruairidh Pritchard discovers the best places to rest and recharge in Amsterdam

Exploring a new destination is often exhausting as well as enjoyable. Cities are especially challenging, and it can take hours and a great deal of energy to understand their layout and navigate your way to the sights. In the process, the importance of rest and relaxation tends to be overlooked.

Yet one of the most rewarding globalblue.com

experiences when travelling can be discovering a city’s spas – and Amsterdam has some of the most innovative and luxurious in Europe. Whether you want a body massage, a facial or a pedicure, or a full day of pampering, be sure to take some time for yourself and enjoy Amsterdam’s best health and beauty oferings.

S H O P | 49

KOA N F L OAT

patterns, alleviate chronic pain, and enhance memory, thinking and creativity. Koan Float also offers 14 diferent types of massage including craniosacral balancing and shiatsu treatments.

Koan Float, Herengracht 321, 1016 AW Amsterdam, +31 (0)20 555 0333, koanfloat.nl

PHOTO: WINEKE ONSTWEDDER

Koan Float is at the forefront of hydrotherapy and among its range of innovative treatments it ofers foatation sessions in cutting-edge tanks. These are flled with warm water and Epsom salt, simulating the efects of the Dead Sea. Customers efortlessly foat on the surface in total tranquillity.

Among other benefts, the sessions are believed to improve sleeping

50 | E X P E R I E N C E

PHOTO: SAUNA DECO

SAU NA DECO

For more than 30 years Sauna Deco has been the go-to place for Amsterdam’s wellness fans. Set on Herengracht, one of the city’s most important canals, it is famous for its beautiful art deco-inspired interior, from elaborate lights to swirling balustrades. Facilities range from saunas to a steam bath and a hydromassage bed. Treatments include refexology and sports and hot stone massages, as well as beauty options such as facials and pedicures. The solarium is a perfect place to unwind after a busy day exploring the city.

Sauna Deco, Herengracht 115, 1015 BE Amsterdam, +31 (0)20 623 8215, saunadeco.nl

T H E C I T Y S T R E E T S PA

This boutique spa on the city’s picturesque Prinsengracht is renowned for its innovative treatments for both men and women. It ofers face mapping, a process that analyses your skin to ascertain which botanicals will work best for you; these feature in a facial treatment and you then take a list of the ingredients home to keep up the good work. Or opt for a Caci (Computer Aided Cosmetology Instrument) treatment, an electronic beauty procedure using micro-currents to achieve the efect of a facelift but without the surgery. The spa also ofers a range of detox packages, which are a great way to relax and refresh. globalblue.com

The City Street Spa, Prinsengracht 764, 1017 LE Amsterdam, +31 (0)20 221 4102, thecitystreetspa.com

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52 | E X P E R I E N C E

PHOTO: WELLNESS 1926

W E L L N E S S 192 6

Wellness 1926 is a cosy retreat in the bustling city centre. Built as a nursery school, and later turned into a public bathhouse, it now has a welcoming Mediterraneaninspired interior, and ofers a variety of health and beauty treatments.

Opt for a manicure with shellac nails, or a relaxing facial using organic products from Morocco.

Those seeking a more inclusive spa experience should look into Wellness 1926’s package ofers, which include Total Wellness – comprising a facial, aromatherapy massage and foot massage – to leave you rejuvenated from head to toe.

Wellness 1926, Halmaheirastraat 28, 1094 RL Amsterdam, +31 (0)20 774 9180, wellness1926.nl

There are rustic touches to the pared-back, white décor of this well-regarded spa. They refect the ethos here; Human Beauty ofers a select range of treatments using products that have an emphasis on natural and organic ingredients. The spa is renowned for the efectiveness of its skin-calming treatment, consisting of an organic facial and eyebrow shaping. It also has a boutique ofering plantbased skincare products, handmade jewellery, bags and scarves, and ceramics created by Human Beauty owner Jessica Wichers. globalblue.com

PHOTO: HUMAN BEAUTY LISAN TIMP & MARIJN WIJS

H UM A N BE AU T Y

Human Beauty, Eerste Tuinwarsstraat 1, 1016 LE Amsterdam, +31 (0)20 422 0655, humanbeauty.nl

54 | E X P E R I E N C E

PERFECT DAY: ROTTERDAM

PHOTO: MARC HADLEY

A dynamic city with an ever-changing skyline and a fearless approach to reinvention, Rotterdam is an ideal day-trip destination. This famous port town offers a wealth of shops, cultural attractions, festivals, restaurants and parks. SHOP spends a day exploring Rotterdam’s museums and quirky independent stores, while tucking into freshly baked sourdough bread.

Chabot Museum Occupying one of Rotterdam’s most striking villas, the Chabot Museum showcases a large collection of paintings and sculptures by Dutch expressionist Henk Chabot and some of his contemporaries. If the weather permits, a stroll in the garden offers a tranquil retreat from the city bustle.

Een Bloemetje op Tafel Even in the depths of winter, Een Bloemetje op Tafel offers a cheering cocoon of blossoms and greenery. The store’s name translates as ‘flowers on the table’ and, fittingly, it offers a mix of organic blooms as well as interior items from both vintage sources and contemporary designers. Highlights include the beautifully made Foekje Fleur vases which, thanks to their striking shapes and playful colours, will brighten up any home.

S H O P | 55

Groos

PHOTO: BLUEBOOST

Named after an old Dutch word meaning ‘pride’, Groos is one of Rotterdam’s coolest concept stores. Its focus is on locally made products from the city’s most gifted creatives, including an array of distinctive and original clothing for men and women, alongside accessories, art, furniture, homeware and regional gourmet delicacies.

FOR M A P GO TO PAGE 80

DIRECTORY Chabot Museum, Museumpark 11, 3015 CB Rotterdam, +31 (0)10 436 3713, chabotmuseum.nl Een Bloemetje op Tafel, Nieuwe Binnenweg 98, 3015 BD Rotterdam, +31 (0)10 225 1150, eenbloemetjeoptafel.nl

Jordy’s Bakery For those who are fanatical about seriously good bread, Jordy’s Bakery is the place to go. Known for its artisanal sourdough loaves, the bakery uses only the purest and best natural ingredients, and the proof is certainly in the taste.

Stop by for breakfast or lunch.

Groos, Schiekade 203, 3013 BR Rotterdam, +31 (0)10 413 3344, groosrotterdam.nl Jordy’s Bakery, Nieuwe Binnenweg 97A, 3014 GG Rotterdam, +31 (0)10 225 0952, jordysbakery.nl

56 | E X P E R I E N C E

PERFECT DAY: THE HAGUE

PHOTO: ROEL RUIJS

The Hague combines all the amenities of an international metropolis with the charm of a seaside resort town. Home to the Dutch government and the royal family, the city offers an array of attractions, ranging from fascinating museums to cool cafés. SHOP spends a day exploring a selection of The Hague’s must-see sights.

Frites Atelier Sergio Herman was the man behind the three Michelinstarred Belgian restaurant Oud Sluis, but now he’s turned his hand to something a little more humble: the potato. Frites Atelier – the name means ‘fries workshop’ – is characterised by its commitment to strong design values and premium ingredients, such as the Zeeland clay potato, elevating even the most modest of meals to a gourmet experience.

Museum de Gevangenpoort The Museum de Gevangenpoort, which was a notable prison for 400 years from the 15th century, details the history of the building, including some of its famous inhabitants, as well as the city’s political past. Visits are by guided tour in Dutch (though an English audioguide is available); there is one in English every Sunday.

S H O P | 57

Pistache Café

PHOTO: MAXIM KUIJPER

Located opposite the tranquil palace garden, the newly opened Pistache Café is a wonderfully stylish spot for breakfast, lunch and tea. Tuck into sugar- and gluten-free cakes alongside a skilfully made latte, and don’t leave without browsing the café’s selection of postcards, candles and cookbooks.

De Bijenkorf

DIRECTORY

De Bijenkorf (‘the beehive’) is Holland’s best-loved department store chain, and the outpost in The Hague offers an mix of designer fashion, cosmetics, homeware, sports and travel goods, and a hair and beauty salon.

Frites Atelier, Venestraat 7, 2511 AR The Hague, +31 (0)70 444 9678, fritesatelieramsterdam.com Museum de Gevangenpoort, Buitenhof 33, 2513 AH The Hague, +31 (0)70 346 0861, gevangenpoort.nl FOR M A P GO TO PAGE 81

Pistache Café, Prinsenstraat 134, 2513 CH The Hague, +31 (0)70 362 6210, pistachecafe.nl De Bijenkorf, Wagenstraat 32, 2512 AX The Hague, +31 (0)88 245 3333, debijenkorf.nl

G U I D E | 59

GUIDE Global Blue’s guide ensures you make the most of your trip to Holland with a look at the country’s must-visit destinations, from a picturesque fine-dining spot to an arthouse cinema. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/holland.

PHOTO: KIRSTY ANDREWS

A Glimpse of Holland

SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/shopsurvey, or scan the QR code.

Above: a view of Amsterdam, with the 19th-century basilica of St Nicholas in the background

60 | G U I D E

‘Amsterdam is a great place to get lost. Take a wrong turn, and discover cool boutiques, bars and cafés’ – Sally McIlhone, SHOP’s deputy editor

globalblue.com

PHOTOS: DANIELLE DE WOLFE; KIRSTY ANDREWS; VICTOR FORTE; SHAUN MOONEY; RUAIRIDH PRITCHARD; EIS EDWIN VAN; GRACE BIRD

SNAPSHOTS OF A CITY

S H O P | 61

Follow our team’s travels on Instagram @shopcontent.

Tag us in your city pictures when sharing them and you might see them in print!

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TOP 3...THINGS TO DO IN AMSTERDAM-OOST

De Tropen Housed in the Koninklijk Instituut voor de Tropen (Royal Tropical Institute), De Tropen is suitably lively and vibrant. The menu takes its inspiration from far and wide, so visitors can enjoy hearty dishes such as hoisin duck wraps or chicken satay.

De Tropen, Linnaeusstraat 2, 1092 AD Amsterdam, +31 (0)20 568 2000, amsterdamdetropen.nl

PHOTO: STUDIO AICO

Studio K There’s never a dull moment at Studio K, which is an arthouse cinema, concert venue, art gallery, and bar and restaurant in one.

Studio K, Timorplein 62, 1094 CC Amsterdam, +31 (0)20 692 0422, studio-k.nu

All The Luck In The World Run by a mother-and-daughter team, All The Luck In The World is known for its thoughtfully made jewellery as well as its collection of covetable, quirky homeware.

All The Luck In The World, Linnaeusstraat 20HS, 1092 CK Amsterdam, alltheluckintheworld.nl

ROCK SHOP Rock ’n’ roll style never goes out of fashion, and at Amsterdam’s Rock Shop visitors can be inspired by the musicinfuenced collections. Part of the city’s much-loved Hard Rock Café, the spacious store has an extensive collection of products, from classic T-shirts and baseball caps to glassware, much of which is emblazoned with Hard Rock’s internationally known logo.

Rock Shop, Hard Rock Café, Max Euweplein 57-61, 1017 MA Amsterdam, +31 (0)20 523 7625, hardrock.com

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Fashion for women, men and kids

C&A Amsterdam, Damrak70. Open 7 days a week.

More than an 130 stores in the Netherlands. c-a.com

68 | G U I D E

DENHAM Denham is known for its denim and the brand is constantly developing and expanding its designs. This season sees the arrival of two new launches, an Active Denim range and an eyewear collection. The covetable Active Denim pieces are a reworking of Denham’s signature fts, but made up in what the company describes as ‘active-recovery fabrics’ that provide the wearer with supreme movement and comfort. The styles are the perfect accompaniment to Denham’s new line of sunglasses, which has been produced in collaboration with Fan Optics. Expect vintage-inspired optical styles made from premium-quality materials with the utmost attention to detail.

Denham, Hobbemastraat 6-8, 1071 ZA Amsterdam, +31 (0)20 681 3524, denhamthejeanmaker.com FOR M A P GO TO PAGE 76

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● CAMERA WAREHOUSE

PER N AM ● C T U IN E E ●D N D P LAN R E ●K IM B RS OP ● T ECH E SH Y K ● S E BOD ● NS TH E A T ● ES ● S H AR ERS HO ND AC .M ● S O T S S IA M O DR NEAK LER ● D O S ÖL ● ● B UTER M S E N E NK VA D ● ● R V I ’S HU L E N F IE O ● ● L LY MA ANG NE N M ● O DA F O R BY r n e r .

O E ÄT E H .E ● V P R IT C o O N K I ●● STR e e ES M Y D IA ff ● R U o D rC ER RT ● CL A e P y ● U e S SP O TO ● tm A T IE Ou AK MOR EP ● NY EST TO S ID &M AN ●H D ●& IK E M IT AN ●N TS RT BR NS AR BA M YLY P P E P E R ● ●B KER IP IC S ● H AK C T ● S ●B ME LUB ● S CO IL RC O G AT H E F O S S S ● E CE EL P IE & M ● ● TH H LD N F IE E OX ● MA G Y● KER EN ● BA R IC E E R T O V H ●● L KA AT C S W O D AY R ● ● CE AT R IC S P E N E N O S R ● E X AM KS & ZA SING BA R EL MA B IG T ELF L D NCE ● YA R O P E R IE EX GWK

RO

KIN

KA

E LV

RS

TR

T AA

Global Blue Retailer Café

Non-Global Blue Retailer

Restaurant

H L IS E NG STO R WE NE BOOK ●

T H E

E X P E R I E N C E W W W.ROYA LDELFT.COM

Te last remaining Delftware manufacturer from the 17th century. Take a journey through the world of Delft Blue and enjoy the unique shopping experience in our showroom with our complete authentic and modern collection. info@royaldelft.com | +31 (0)15 760 08 00

72 | G U I D E

Van Baerlestraat VONDELPARKBRUG

Vondelpark

V O S S I U S S T R A AT

R A AT

RIVIERA MAISON ● RIZE ● LUMAS ● PANARA ● HÄSTENS ● PIASTRELLE ● TEUFEL ●

VA N B A ERL ESTRAAT

VO S SI U S S T

ZANDPAD

AMERICAN VINTAGE ●

● TONI & GUY ● THE PHONE HOUSE ● KPN ● STEINBERG ● AZZURRO

PIETER CORNELISZ HOOFTSTRAAT ● MASSIMO DUTTI

SOCIETY SHOP ● REFLECTION ●

● PETIT BATEAU ● MAESTRO DUE

OOGAPPEL ●

VA N E EGH EN L A A N

● SIMON MEIJSSEN

SANDWICH ●

FRED DE LA BRETONIERE ●

VAN EEGHENSTRAAT

PEARLE OPTICIENS ●

● ZARA HOME

JAN LUIJKENSTRAAT

PURDEY ●

Bagels & Beans

THE PEOPLE OF THE LABYRINTHS ● P.30

Conservatorium Hotel

VAN DE VEL D ESTR A AT

HARBOUR TAILORS ●

VAN BAERLESTRAAT

VANILIA ●

ACE & DIK ● PAUW ●

● SUITSUPPLY

LINHARD ●

PAU LU S P OT T ER ST R A AT

WILLEMSPAR KWEG

● SUITSUPPLY

PAULUS POTTER STRAAT

Small Talk Coffee Corner

THE STEDELIJK MUSEUM

VA N B AERLESTRAAT

KORT SHOES ● ARKE ● ABN AMRO● GAASTRA ● PAUL NOYEN ● PAUW ● VILLEROY & BOCH ● PAUW ● VAN BREESTRAAT TWENTY ONE BY MCGREGOR ● VAN GILLS ● IITTALA ● BOEKHANDEL ROBERT PREMSELA ● GANT WOMAN ● NEW FYSIC ● DAVIDOFF OF GENEVA ● GANT MAN ● PAUW MANNEN ● BROEKMANS & VAN POPPEL ●

Brasserie Keyzer

SELECTED STORES IN THE CONSERVATORIUM HOTEL: Bonebakker Culti La Casa Del Habano Skins Cosmetics

Museumplein

JAN WILLEM BROUWERSSTRAAT HET CONCERTGEBOUW ●

Global Blue Retailer

Non-Global Blue Retailer

Hotel

Place Of Interest

Featured In This Issue

Café

Restaurant

AUTHORIZED DEALERS OF:

BOUTIQUES: KONINGSPLEIN 1, AMSTERDAM VAN BAERLESTRAAT 46, AMSTERDAM

Ace VIP Hotline

EBOUTIQUE: WWW.ACEJEWELERS.COM CONTACT: SERVICE@ACEJEWELERS.COM +31 (0)20 57 11 560

+31615459399

74 | G U I D E

The Nine Streets/De Negen Straatjes

PROJECT AMS ●

SING EL ● PORTONOVO ● L'ETOILE DE SAINT HONORE ● SHOEDICTION ● ROERNDE ZAKEN RARITEITEN EMAILLE.NL ● RAYMOND ● KOAN FLOAT TECHNOLOGIES GERRITZEN ● ● RIKA NOA LIFESTYLE ● ● SIMONE

HEREN GR ACHT

FLOOR STUDIOS ● MY 7 WAYS ● LES GALERIES NEUF ● DENHAM ●

BY FABRIO ● DENHAM CORNER ●

Café De Doffer

LOCAL SERVICE (MEN’S) ● MOKU ● THE DARLING ● MENSOCKS ● MOSCOW ● VELOUR ● GERDA’S ●

KEIZERSGRACHT

● KALDI WE ARE LABELS ● CARLA PALERMO ● ● LE SOUK BEADIES AMSTERDAM ● ● LAURA DOLS SAM FRIDAY ● ● KO Pompadour Café ● VITTORIO MARCHESI ACE & TATE ● ● GALERIE DE SALON VELOUR ● GOODS ● ● CLOSED

BY FABRIO ● ● REPLAY DJOEKE WESSING ● ● CHASIN’ SPIEGEL BEEJD ● JOZ ● ● SAMSØE & SAMSØE SAM FRIDAY ● ● SAPORO TONY COHEN ● LOULOU ● SUPERTRASH ● MARIE-STELLA-MA RIS ●

Bar Outbijit

● HAR BARBAAR

Café Nielsen

● EPISODE ● DE PINGUIN ● STOUT ● MENDO ● SCOTCH & SODA

● KUNST HAAR ● JOZ ● SMAAK ● GLAS-IN-LOOD

HERENGRACHT

● LEF ● HOOFF HOOFF ● ITALIAN GLAMOUR ● ROZA ● LOULOU

Café Des Pels

● SCOTCH & SODA ● ZIPPER ● IL VAGABONDO ● RUM ● LIEBESKIND BERLIN ● GEM KINGDOM ● RAIN ● RELAXED AT HOME ● JOLENE JOLINK ● JOJO

KEIZERSGRACHT

● VAN RAVENSTEIN

P R INSENGRACH T

● LOCAL SERVICE (WOMEN’S) ● WOK & ZO ● HAMKO ● DE WITTE TRANDENWINKEL ● DA KAASKAMER ● VANILIA ● SKINS COSMETICS ● LUST ● TOMS ● DENHAM BAR ● DENHAM ● VANS ● DE WIJN WINKEL ● BAKKERY PAUL ANÉE ● MINT MINI MAN ● BEAUREGARD ● FANOUS

Non-Global Blue Retailer

Café

Restaurant

Featured In This Issue

A PRESENT ● WAXWELL RECORDS ●

LITERATUR VAN VER EVANAAR ● MARGARETH M. ● CAR2GO ● ACNE ● P.S. AKA DEPOT DELUXE ● MAISON RIKA ●

HERENGRACHT

● SINGEL OPTIEK ● SAS DESIGN ● MAUVE ● NIC NIC ● NATIONAL BRILLEN MUSUEM ● TKLYLTJE ● MECHICAS ● KALPA/DE BOER ● BY FABRIO

LOMOGRAPHY ●

Café Wheels

LEE ●

FILIPPA K ●

BRIX ●

SCOTCH SHRUNK ●

SECOND BEST ●

Bar 22

REBEL CHIC ● PARISIENNE ●

Coffee Company

Restaurant Struisvogel

KEIZERSGRACHT

● PARWAN ● HESTER VAN EEGHAN ● ML COLLECTIONS ● FAB ● RABEANCO ● MARC O’POLO ● M-E-K ● EXOTA ● TIMBERLAND ● KAGETSU ● KLEIKOLLEKTIEF ● COS ● FRED PERRY ● DR WONEN ● PURNA ● SUSPENDERS ● BLOSHAAR ● HESTER VAN EEGHAN ● PINA

Tin Pan Alley

THAI FUSION ●

Restaurant Zurantje

FASHION FLAIRS ●

Pancakes!

KOOKAÏ ● BOEKIE WOEKIE ● MARLIES DEKKERS ● DE 9 HEREN ● POP-UP STORE! ● PRETTY RINGS ● TOOS & B ROOS ●

PR INSENGR ACHT

● DE WELDAAD ● AMSTERDAM WATCH COMPANY ● FIFTIES SIXTIES

Koffeehuis De Hoek

● NOOCH ● CHUCK PALU HOME ● RED WING P.29 ● GALERIE LUGHIEN ● HARTENKAAS ● TERRA ● KOKO VAN KNABEL ● TABAK

Global Blue Retailer

Bar

SI N G EL WAXWELL IT'S RECORD ●

ANTONIA BY YVETTE ●

H EREN GRACHT SUMMUM ● SIR MAX ● TIKAL ● FLIP*FLOP ● KARL LAGERFELD ● THE GAMEKEEPER ● CARHARTT ● DANIELE ALESSANDRINI ● MC LENNAN'S PURE SILK ● LOCKSTOCK & BARREL ● BLGK EDELSMEDEN ● VAREKAMP ● DE MAAGD & DE LEEUWE ● MIAUW ●

KEIZERSGRACHT GALERIE GALUK ● DANIELE ALESSANDRINI ● WTG ● SUPER ● JUFFROUW JANSEN ●

Bussia

MISS JONES ●

WIJDE HEISTEEG

HUIDENSTRAAT

RUNSTRAAT

OUDE SPIEGELSTRAAT

WOLVENSTRAAT

BERENSTRAAT

GASTHUISMOLENSTEEG HARTENSTRAAT

REESTRAAT

P.32 ● WON HUNDRED

S T R A AT

R A A D H UIS P.33 GALLERIA D’ARTE ● RINASCIMENTO

S H O P | 75

LA RIVE Located on the banks of the Amstel, La Rive is one of Amsterdam’s most picturesque eateries, though the food is, of course, the most important thing: the exquisite oferings have gained the restaurant a coveted Michelin star. Make a reservation at the chef’s table and admire the handiwork of the kitchen’s talented staf as, under the supervision of chef de cuisine Rogér Rassin, they turn out plate after plate of superb, seasonal food. You’ll soon understand why La Rive is consistently voted as one of the city’s must-visit restaurants.

La Rive, InterContinental Amstel Amsterdam, Professor Tulpplein 1, 1018 GX Amsterdam, +31 (0)20 520 3264, restaurantlarive.nl

Kalverstraat North DA M Peek & Cloppenburg ● TRÉSOR

DESIGUAL ● DE TUINEN ● STEVE MADDEN ● PIMKIE ●

SACHA ● RIVER ISLAND ●

● URBAN OUTFITTERS ● MANGO

ICI PARIS XL ●

● JAMIN

SCORE ●

● BLOKKER

Department Store

McDonalds

● SIDESTEP FOOTWEAR

ER ST

● CITY DIAMONDS ● SUPERSTAR RALPH LAUREN ● DENIM & SUPPLY ● SIX ● BIJOU BRIGITTE

K A LV

ZARA ●

R A AT

TOPSHOP ●

DIDI ●

● KIKO

● VILA

BAZAR ●

GEOX ●

● FOREVER 21 ● PULL & BEAR ● PIECES

OBEY YOUR BODY ●

STRADIVARIUS ●

● BJÖRN BORG ● POP CULT

● MANFIELD

CHASIN’ ●

DA M

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ROKIN

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K A LV E R S T R A AT

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76 | G U I D E

● BUHJAH

● DENHAM

Momo

● PC BAGS ROMEO ● VETRO

● QUESTO

P.68

PC Hooftstraat

● NATAN

MAJE ●

P.28

● SANDRO

RIJKSMUSEUM

G-STAR RAW ●

HOBBEMAS TR AAT

AATKWEG WILLEMSPAR HOBBEMASTR KIEHL’S ● OROGOLD ●

PROFUOMO ● KAAKS SOUVENIRS ●

● SUPERTRASH ● SOUVENIRS33.COM ● TRU TRUSSARDI ● STONE ISLAND

SCHAAP + CITROEN ●

ICE AMSTERDAM

● ESCADA

LACOSTE ●

DIAMOND MUSEUM AMSTERDAM

● MEYER

TASCHEN ●

● RIMOWA

MULBERRY ●

● CHOPARD ● LA PERLA ● MONTBLANC

● SALVATORE FERRAGAMO ● PRADA

HONTHORSTSTRAAT HOUSE OF BOLS ●

● LOUIS VUITTON ● LONGCHAMP

JAN LUIJKENST R AAT

JIMMY CHOO ● BALLY ● CHANEL ● CORNELIANI ● TOURBILLON ● TOD'S ● ERMENEGILDO ZEGNA ● ZADIG & VOLTAIRE ● SHOEBALOO ● GUESS BY MARCIANO ● GASSAN ●

● KAREN MILLEN ● BULGARI

● OGER ● WOLFORD ● PHILIPP PLEIN

EMPORIO ARMANI ● AZZURRO ●

● ● ● ● ●

Café PC

RALPH LAUREN OGER DONNA LIU-JO HERMÈS BRUNELLO CUCINELLI

VAN GOGH MUSEUM

VAN DE VELDESTRAAT

● TOMMY HILFIGER ● CALVIN KLEIN

PAU LU S P OT T ER ST R AAT

PC HOOFTSTRAAT

VO S SIU S S T R A AT

TIFFANY & CO. ● MONCLER ● ANNE FONTAINE ● CHANEL ● AGENT PROVACATEUR ● DIOR ● JAEGER-LECOULTRE ● THE KOOPLES ● DOLCE & GABBANA ● LORENZO FUENTE ● PHILLIP PLEIN ● MAX MARA ● CHURCH’S ● MCGREGOR ● P.C. HOOFT CLINIC ● HUGO BOSS ● AZZURRO KIDS ● DOLCE & GABBANA ● MARC CAIN ● NESPRESSO ● CLAUDIA STRÄTER ● CARTIER ● PAUL SMITH ● AZZURRO DUE ●

PAU LU S P OT T ER STRA AT

PC HO OFTSTRAAT

VOSSIUSST RA AT

● IWC / SCHAAP + CITROEN

BURBERRY ● 7 FOR ALL MANKIND ● IKKS MEN & WOMAN ● GUCCI ●

WATCH CITY COSTER DIAMONDS

● TESLA CARS

GIMMICKS ● WOOLRICH ● BOGGI ●

● DOUGLAS ● MICHAEL KORS ● CAROLINA BLISS ● MARINA RINALDI ● HACKETT ● DIESEL BLACK GOLD ● ICI PARIS XL ● HILFIGER DENIM ● FOUR BY AZZURRO

STEDELIJK MUSEUM

● FILIPPA K

VAN BAERLESTRAAT

VAN BAERLESTRAAT

Vondelpark

Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Café

Restaurant

Featured In This Issue

78 | G U I D E

Leidsestraat

SINGEL

● ACE & SPYER ● MICHAL NEGRIN ● SHOEBALOO

GSUS IGSUS INDUSTRIES ● FROCELLA ●

● FRONTRUNNER ● KINGS SQUARE ● OCCHIALI OPTICIENS

Johannes

H E R EN

GR AC H

T

H ER EN

G R AC H

T

● HUGO BOSS ECCO ● ● ADIDAS ● SUPERTRASH ● G-STAR WOMEN ● KAREN MILLEN ● RITUALS

LEVI’S ● INVOTIS ● LUSH ● PAUW ● COS ● JUST BRANDS ● SOUVENIRS ● JULIETTE POUR ROMEO ● MICHAEL KORS ●

S G R AC

HT

BOOTS MANFIELD CHEESE & MORE BY HENRI WILLIG DE TUINEN

● ● ● ●

HARTMAN CIGARS ● KE RK ST RA

AT

TED BAKER ●

LEIDSESTRAAT

K EIZ ER

ABERCROMBIE & FITCH ●

DANIELE DENTIA ● BUGABOO ●

YOUNG DESIGNERS ● UNITED

GOODS ● CORA KEMPERMAN ● POUR VOUS ● SUNGLASS HUT ● TOURS & TICKETS ●

PRINSENGR

PALLADIUM ASPACT HUNKEMOLLER ASPAC ONITSUKA TIGER HT SACHA S G R AC K EI Z ER

● ● ● ● ● ● ● ● ● ● ● ●

HANRO MAG BAG CHASIN’ PAUL WARMER BRANDY LOVES MELVILLE AAIKO POP CULT SOUVENIRS PANDORA FILIPPA K TIMBERLAND CAMPER

● BOTTICELLI LIMITED ● NEW ZEALAND AUCKLAND ● PYLONES ● ICI PARIS XL ● SOUVENIRSHOP DE AMSTERDAMMER ● IKKS WOMEN ● MAC

P R IN SE N GR

AC H T

CYNTHIA ●

Global Blue Retailer

● ● ● ● ● ●

● THE BODY SHOP

Non-Global Blue Retailer

Restaurant

AC H T

STYLE THE SEASON IN YOUR UNIQUE WAY Be inspired and share #TheLookOfYou

AMSTERDAM AMSTERDAM ROTTERDAM DEN HAAG ROERMOND

KALVERSTRAAT 86 LEIDSESTRAAT 51 BEURSTRAVERSE 180 PASSAGE 71 MCARTHUR GLEN OUTLET STADSWEIDE 336

80 | G U I D E

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S H O P | 81

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82 | G U I D E OPENING TIMES

DAY TRIP DESIGNER OUTLET ROERMOND Discover all your favourite brands at Designer Outlet Roermond, where more than 150 boutiques offer year-round savings of up to 70%. A picturesque location near to the centre of Roermond, the space is also home to cafÊs, restaurants and a children’s play area.

Multilingual customer service advisors are on hand to cater to visitors from across the world.

Designer Outlet Roermond, Stadsweide 2, 6041 TD Roermond, +31 (0)475 351777, designer-outlet-roermond.com, mcarthurglen.com

Monday-Friday: 10am-8pm Saturday-Sunday: 9am-8pm AMSTERDAM CENTRAAL STATION A30

A73

ROERMOND

ROERMOND STATION Designer Outlet Roermond

PERFECT DAY

HOW TO GET THERE

10am The clothing collections at Daniel Hechter are ideal for those with an active lifestyle.

By car From Maastricht take the A73 to exit 19 for Roermond.

Follow the signs to Roermond and then to the Designer Outlet.

From Eindhoven take the Dutch A2 to exit 40 for Roermond. Follow the signs to Roermond (N280) and then to the Designer Outlet.

2pm Baldinini enjoys a prestigious reputation for its shoes and leather goods.

5pm Pick up a pair of classic American jeans at True Religion.

7pm Alongside its famed Swiss Army knives, Victorinox offers a range of cutlery, watches and fragrances.

Train Station

Outlet

By train Designer Outlet Roermond is two hours by direct train from Amsterdam Centraal station, with departures every 30 minutes. When you leave the station, cross Stationsplein and follow the signs to Designer Outlet Roermond; the walk takes 15 minutes. For train times and ticket prices, please visit ns.nl.

S H O P | 83

DAY TRIP BATAVIA STAD FASHION OUTLET Batavia Stad Fashion Outlet offers over 100 boutiques with discounts of up to 70%, as well as relaxed cafés and superb restaurants.

Batavia Stad Fashion Outlet, Bataviaplein 60, 8242 PN Lelystad, +31 (0)320 292900, bataviastad.nl LELYSTAD CENTRUM STATION Batavia Stad Fashion Outlet

L E LY S TA D

A6

OPENING TIMES

AMSTERDAM CENTRAAL STATION

A6

A6

Monday-Friday: 10am-6pm Saturday-Sunday: 10am-8pm

PERFECT DAY

HOW TO GET THERE

10am Siebel offers a fine selection of luxury watches and diamond jewellery.

By car From Amsterdam, take the Lelystad-Noord exit on the A6 highway and follow the Batavia Stad signs.

By train From Amsterdam Centraal station, take the train to Lelystad. From here, Batavia Stad is a short distance on bus number 3 or by taxi.

By shuttle bus Take the daily shopping shuttle from the official bus drop-off point in front of Park Plaza Victoria Amsterdam. It leaves Amsterdam at 10am, returning from Batavia Stad at 4pm. Tickets cost €15 for adults and €7.50 for children under 12 years.

1pm Van Bommel is known for its high-quality footwear, which it has been producing since 1734.

3pm Choose your favourite jeans at Denham, the leading Dutch denim and fashion label.

5pm Discover youthful, fashion-forward apparel at the SuperTrash store.

84

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

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Refund Office details: Amsterdam Schiphol Airport Landside 1. Terminal 3 Entrance B next to customs Open: 7am-8.30pm

Contact taxfree@globalblue.com +421 232 111 111

Airside 2. Terminal 3 Departure Hall 3 – next to customs and close to passport control Open: 7am-8.30pm

92 Terjemahan Bahasa Indonesia 104

97

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TRANSLATIONS РУССКИЙ ПЕРЕВОД 34: Cool Customers

Стильные покупатели Бет Дрюс рассказывает об амстердамских брендах мужской одежды, которые под влиянием стритстайла создают обаятельно современные образы Неповторимая смесь культуры, многообразия и активного ритма жизни делают Амстердам привлекательным для европейской креативной публики. Это особенно бросается в глаза в последние годы: новое поколение голландских дизайнеров обуви и мужской одежды привносит дух стритстайла в свои модели, и это помогает им переходить на новый уровень. Амстердамский бренд аксессуаров и обуви ETQ, основанный в 2010 году, создал собственную нишу на рынке кроссовок. Он выпускает обувь с мягкими силуэтами и, в целом, идет вразрез с основными трендами спортивного обмундирования. Разработка ведется под лозунгом «элегантность, долговечность и качество». Кроссовки на толстой подошве и с высокой верхней частью из кожи отсылают к минимализму 90-х, тогда как в тренде – облегченная globalblue.com

беговая обувь всех цветов радуги. «Культура кроссовок достаточно сильно изменилась с 2000-х, – поясняет брендменеджер ETQ Венди Ванг. – Мы сами в своих пристрастиях отошли от ярких цветов, принтов и узоров в сторону более минималистского, чистого дизайна». Фирменный стиль ETQ – это низкая обувь из мягкой кожи, со шнуровкой и белой резиновой подошвой. Коллекция бренда выполнена в приглушенной цветовой гамме: классические кроссовки доступны в черных, белых, серых, коричневых и индиго тонах, с отдельными вкраплениями ярких цветов. Отделка и текстуры также очень важны. Бренд готов изучать возможности различных материалов и экспериментировать с ними столько, сколько необходимо для доведения образа и стиля до совершенства. Например, прорезиненная кожа оказывается мягкой и матовой, а коже ледяных оттенков придается аккуратный, слегка переливающийся блеск. «Мы по-прежнему ищем новаторские решения», – комментирует Ванг. По ее словам, бренд «открывает новые способы, но его задача – не изобрести колесо, а

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сделать колесо лучше, крепче и визуально привлекательнее». В коллекции осень-зима 2016/17 появилась более строгая обувь, в частности, ботинки челси и дерби, что знаменует превращение ETQ из эксперта по кроссовкам в поставщика мужской одежды. Марка Scotch & Soda была основана в 1980-е, но только в 2001 была открыта по-настоящему. Ее коллекции объединяют разнообразные стилевые влияния и веяния со всего мира. Ее дизайнстудия расположена в здании бывшей церкви в самом центре голландской столицы и выходит на живописный канал. Именно здесь проектируется и разрабатывается одежда, которая отражает индивидуальность и неповторимость самого бренда и его клиентов. Источником вдохновения для мужской коллекции сезона осень-зима 2016/17 Scotch & Soda стал узнаваемый скандинавский стиль, с его нарочито функциональными вещами и особой атмосферой северной страны. Среди самых интересных вещей новой коллекции – альпинистская куртка из синей градиентной шерсти и рыжие рабочие рубашки, тоже из теплой шерсти. Многочисленный трикотаж и вязаные вещи этого сезона напоминают о традиционных узорах Фэрglobalblue.com

Айл, выполненных в яркой палитре и контрастирующей с преобладающей морской цветовой гаммой. Легкие пиджаки Quilted уверенно развивают тренд на функциональность и практичность: с помощью нейлоновой обшивки, клетчатого узора и окаймленных карманов они добавляют классической рабочей одежде современное стильное очарование. Широкие брюки Owen, еще одна интересная модель представленной коллекции, сшиты из неравномерно прокрашенного хлопкового твила, и брызги краски убедительно придают им рабочий вид.

Daily Paper – еще один передовой голландский бренд мужской одежды. Трое его основателей обращаются за вдохновением к своим африканским корням, добавляя к этому современный дизайн. Хуссейн Сулейман приехал из Сомали в возрасте двух лет и вырос уже в Амстердаме. Он особенно ценит креативную среду этого города и невероятную взаимную поддержку, царящую внутри сообщества, которая вселяет уверенность в его собственные возможности. Готовые коллекции Daily Paper состоят из одежды, в том числе верхней, и, конечно, аксессуаров. Все вещи вписываются в текущий

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тренд на атлетизм, поскольку выполнены с использованием характерной спортивной стилистики. На одних футболках и толстовках размещены принты с картой масайских земель в Кении 1930-х годов, в то время, как на других можно заметить традиционные узоры масайских племен. Влияние голландского стритстайла прослеживается в прямых и свободных силуэтах, а также в повторяющихся мотивах и логотипах на рукавах и груди этой необычной и притягивающей взгляды одежды. Все эти новые идеи и модели – прямое порождение особого духа Амстердама. И сейчас здесь наступает весьма интересный период в развитии мужской моды. По словам Сулеймана, возможность быть частью этого творческого процесса – определенно повод для гордости: «Многие бренды стали успешными за довольно короткий промежуток времени, и это не может не вдохновлять других дизайнеров», – отмечает он. И пусть это продолжается как можно дольше.

40: In Focus: G-Star Elwood Jeans

В Фокусе: Джинсы G-Star Elwood Ровно 20 лет после того, как были представлены культовые джинсы G-Star Raw Elwood 5620, Ханна Льюис пытается

разузнать историю модели и секрет ее популярности. В 1996 году Пьер Мориссe сидел на террасе на юге Франции, когда его взгляд привлек проезжающий мимо мотоциклист. А точнее его джинсы. Мориссe заметил, что штаны мотоциклиста трансформировались и приняли особую форму из-за частой езды. «Они в точности приняли форму его тела в сидячем положении. Колени, задние карманы, голень, – я увидел это и мгновенно понял: это то, что нужно». Возможно, это была случайная встреча, но тот дождливый день на юге Франции стал переломным моментом для Мориссe. Эти события привели к созданию культовых джинсов G-Star Elwood 5620, которые не только стали визитной карточкой бренда, где Мориссе до сих пор занимает должность главного дизайнера, но и одной из самых успешных моделей джинсов в общем. Голландский бренд G-Star Raw, был основан в 1989 году с одной целью: создавать превосходные издания из денима, воплощающие актуальные тенденции, настоящее качество и великолепный дизайн. Сама судьба велела Мориссе, который на тот момент был уже известным экспертом в сфере денима, прийти к

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открытию революционного бренда. Мориссе двигало желание положить конец «традиционному плоскому дизайну джинсов» и представить миру «новое поколение» денима, а G-Star был идеальным проектом для выполнения этой задачи. Вдохновленный мотоциклистом, он и его команда изобрели новаторский подход к джинсовой ткани. Созданные ими вещи идеально принимали форму тела. Трехмерный подход G-Star к дениму представляет собой сложную и вместе с тем уникальную технологию. В отличие от традиционного подхода, который рассматривает ткань, как плоский объект, метод 3-D дизайна подразумевает использование сразу нескольких техник, позволяющих создать эффект трехмерности. Для этого используются бумажные выкройки, химическая и термическая обработка, особые методы наложения шва и глажки, а также специальные поролоновые лекала. В добавок к представленному сырому дениму G-Star – необработанному виду ткани – бренд создал абсолютно новый способ работы с джинсовым материалом. В результате кропотливой работы на свет вышла модель джинсов G-Star Elwood 5629. По словам генерального брендменеджера Ренко де Нийс, globalblue.com

успех не был мгновенным: «Когда мы представили серию Elwood, ритейлеры и особенно покупатели отнеслись к ней довольно скептически. Изза объемной конструкции джинсы было непросто сложить и выглядели они слегка причудливо. Персоналу наших магазинов стоило немалых усилий продать вещи из серии Elwood, как бы мы ни старались результаты продаж были неутешительными. В какой-то момент мы попросили наших продавцов выйти в этих джинсах на работу, и тут наша тактика сработала. Когда покупатели увидели, как новые джинсы сидят на ноге, они не смогли устоять». Сегодня этот стиль остается одним из самых популярных, а общее число проданных джинсов по всему миру уже достигло 20 миллионов пар.

3-D джинсы появляются в центре каждой сезонной коллекции G-Star. И хотя за многие годы их дизайн претерпел немало изменений, пять ключевых элементов остаются неизменными: заплаты и объемные вытачки на коленях, уплотненная зона соединения брючин, дополнительная защита голени и косые швы на бедрах. В честь 20-летия со дня выпуска легендарной модели, каждое 20-е число месяца 2016 года на прилавках будет появляться новая лимитированная версия G-Star Elwood, которая

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совладельцем бренда G-Star Raw и был назначен его творческим директором. Говоря о развитии компании, Уильямс (конечно же одетый в свою любимые джинсы G-Star Elwood) пояснил свою увлеченность работой в модном бренде: «G-Star – это независимая и прогрессивная компания. Я полагаю, что она займет определяющее место среди джинсовых брендов 21 столетия». Будущее G-Star и его легендарной серии Elwood 5620 выглядит многообещающе.

PHOTO: G-STAR RAW/NYNJA DUDOK VAN HEEL

наверняка заинтересует коллекционеров. «Одной из первых в новой серии вышла обновленная модель G-Star Elwood Moto, впервые выпущенная в 1996 году, – рассказывает де Нийс. – В феврале вышла серия «Raw for the Oceans» (изготовленная из переработанного океанического пластика), а в апреле мы выпустили линию «Elwood edition by Marc Newson». В октябре мы ожидаем выхода серии Oxford Denim, так что следите за новостями!». В основной коллекции осеньзима 2016/17 девушкам стоит обратить внимание на джинсы 5620 Pouch, в конструкцию которых встроен удобный и стильный карман, вдохновленный рабочей спецодеждой. Среди мужских моделей особенно выделяются джинсы Staq – благодаря специальному шву штанины собраны в стильные складки. На протяжении многих лет серия G-Star Elwood привлекала внимание многих знаменитостей, от голливудских актеров и топ-моделей до ведущих музыкантов. Но, пожалуй, больше всего с брендом ассоциируется звездный продюсер и исполнитель Фаррел Уильямс. После двухлетней плодотворной работы G-Star и компании Уильямса Bionic Yarn над совместным проектом «Raw for the Oceans», стороны закрепили свое партнерство: Уильямс стал

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84: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €50 и сэкономьте до 16% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога globalblue.com

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34: Cool Customers 顾客皆潮人 阿姆斯特丹的创意男装品牌从街头装 扮中汲取灵感，创造一系列魅力十足 的现代造型，跟随Beth Druce的脚 步抢先看 汇聚了文化、活力和多样性的阿姆斯 特丹是全欧洲创意人才的灵感圣地。 近几年来这座城市的劲头尤甚：初露 头角的荷兰男装和鞋履制造商在设计 中融入街头时尚，让许多土生土长的 时装品牌更上一层楼。 ETQ是一家活跃于阿姆斯特丹 的鞋履和配饰品牌，在运动鞋市场中 占据着一席之地。该品牌诞生于2010 年，凭借其简约的设计，如一缕清流般 在运动服装行业逆行而上。以“优雅、 永恒、品质”为准则设计的厚底皮质运 动鞋和高帮鞋向90年代的极简主义致 意，与风靡一时的彩虹色高速跑鞋形 成鲜明对比。“千禧年以来，运动鞋文 化得到很大的发展，”ETQ的品牌经 理Wendy Wang表示，“我们的个人品 味从鲜艳的色彩、印花和图案转变成 简约干净的风格。” ETQ的招牌款式是以柔软皮革 和白色橡胶外底制造的低帮系带运 动鞋。该品牌的系列产品都选用低调 而不张扬的色彩，以黑色、白色、灰 色、靛蓝和褐色的全衬里经典运动鞋 为主，偶尔也会有更明亮的配色供挑 选。细节和纹路都至关重要。品牌通 过探索和试验，找到造型和舒适度都 最出众的材料；橡胶处理过的哑光皮

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维和设计，阿姆斯特丹的男装品牌迎 来了激动人心的大好时机。Suleiman 很荣幸能够成为其中的一份子。“许多 品牌的成功只是昙花一现，却为其他 创意人带来无尽灵感，”他说道。祝愿 这番繁荣的景象生生不息。

PHOTO: MARNIX POSTMA

革观感细腻，而冰染料处理过的皮革 则以柔软见长，透出彩虹般的亮泽。“ 我们不会停下创新的脚步，”Wang如 是说道。她表示，品牌正在“探索新的 方法，不是把一切推倒重来，而是让 品牌的运作更加顺利、更加强大、更富 有吸引力。” 2016/17秋冬季，推出品 牌更适合正式场合的切尔西靴和德比 鞋，这也预示着ETQ从专业运动鞋品 牌向男装品牌进发。 Scotch & Soda的2016/17年秋 冬男装系列从斯堪地维尼亚地区攫取 灵感，这一系列中设计粗犷的实用单 品颇具北欧风格。系列中包括一款海 蓝色格纹羊毛登山夹克衫和一款明黄 色工装羊毛混纺衬衫。针织系列的设 计灵感源于传统的费尔岛（Fair Isle） 彩色毛衣设计，在海蓝色底色上以珊 瑚色点缀出充满活力的图案，菱格纹 磨毛棉夹克则延续近年来的流行风 格；以尼龙作为内衬，特色的全格纹设 计以及贴边口袋将经典的职业造型注 入了新鲜时尚元素。与此同时，Owen 阔腿工装裤还特意用喷溅了涂料的有 色棉斜纹打造出极具生活气息的工 装造型。 另外一家充满创意的荷兰男装 品牌是Daily Paper。该品牌从三位 创始人的非洲血统中获取灵感，并将 其融入现代设计。其中一位创始人是 Hussein Suleiman，他两岁时随家 人从索马里迁至阿姆斯特丹。他尤为 感激这座城市的创意产业，同行之间 的相互支持让他对自己的能力充满 信心。该品牌的成衣系列包括单件服 装、大衣和配饰，给人以轻松随意、充 满活力的感觉，常常表现为休闲运动 的风格。部分T恤衫和长袖衬衫印有 上世纪三十年代的肯尼亚马赛地图， 还有一些T恤衫印着马赛的图案。直 筒造型加上袖子和胸前重复出现引人 注目的印花及商标，营造出浓浓的街 头气息。 凭借着荷兰人与生俱来的创新思

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40: In Focus: G-Star Elwood Jeans 品牌关注： G -Star Elwood系列牛仔裤

G -Star Raw标志性的Elwood 5620 牛仔裤问世20年之际，Hannah Lewis带您走进幕后，了解这一设计 的历史，探寻其至今仍深受欢迎的 奥秘所在

南部的一个露台上，被一个疾驰而 过的摩托车手——确切地说他的裤 子——吸引了注意力。Morriset发 现，摩托车手的牛仔裤因为常年雨淋 日晒，完全贴合他的骑行姿势。“这条 裤子因为他的骑行姿势而塑了形，刻 画出身体的曲线。膝盖、后口袋、护跟 垫，看到她的那一刻我就知道：就是 这条裤子了。” 这可能只是一次偶然的擦身而 过，但对Morisset来说，法国南部这个 雨天的惊鸿一瞥却是职业生涯中的决 定性瞬间。标志性的G -Star Elwood 5620牛仔裤就这样诞生了，它不仅 是品牌最具象征意义的作品—— Morriset至今仍是该品牌的首席设计 师——而且是有史以来最成功的牛仔 裤款式之一。 荷兰品牌G -Star Raw问世于 1989年，在创建之初，该品牌有着这 样一个远大目标：制造出最好的牛仔 布产品，追求上乘品质和精良设计，不 被流行趋势牵着鼻子走。当时已经声 名在外的牛仔布专家Morriset自然与 这个开创性的品牌一拍即合。踌躇满 志的Morriset希望改变他口中的“传 统平面牛仔裤设计”，推出“新一代”牛 仔布，而G -Star正是试验这一切的最 佳选择。受到摩托车手的启发后，他 和他的团队对牛仔裤进行了开创性的 试验，设计出了完美贴合穿着者3D形 态的款式。 globalblue.com

G -Star的3D牛仔裤设计手法既 复杂又独特。传统的制作模式将裤子 视为平面的物体，而3D模式则与之 不同，采用纸板、化学处理和加热、 特殊缝制和熨烫技术、特别定制的 泡沫模具等各种技术，依据穿着者的 体形塑造牛仔裤。加之新推出的生丹 宁——即没有洗过和处理过的牛仔 布—— G -Star开创了思考和制造牛 仔布的新思路。 G -Star的Elwood 5620牛仔裤 便应运而生了。全球品牌经理Remco de Nijs介绍说，最初的成功来得 有点儿迟，但情况很快就发生了反 转。“Elwood最初亮相时，零售商、 尤其顾客们都持怀疑的态度。3D的

PHOTO: G-STAR RAW

1996年，Pierre Morisset坐在法国

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构造使得裤子很难折叠，看上去很奇 怪。商店里的营业员花了不少功夫把 Elwood推销给顾客。我们想尽办法推 销，但销售额一直很低。后来，我们让 店员在商店里穿上Elwood牛仔裤…… 立马就畅销起来！顾客们看到了裤子 上身的效果，争前恐后想购买我们的 Elwood。”如今，它已成为世界上最受 欢迎的牛仔裤款式之一，每年在全球 范围内畅销两千多万条。 造型是G -Star每季牛仔裤系列 的核心元素，多年以来，牛仔裤的款 式千变万化，但5个关键的部位却始 终以不变应万变：人工护膝、膝部缝 褶、内部鞍片、后脚跟保护条、倾斜大 腿接缝。为庆祝G -Star Elwood诞生 20周年，2016年每个月的20日，都会 有一款全新的限量版G -Star Elwood 在专卖店中亮相，势必将引发收藏狂 潮。“限量版系列的第一款是G -Star 的Elwood Moto，它是1996年第一 批Elwood系列的复制。” de Nijs介绍 道。“二月，一款独特的Raw for the Oceans别注版（由海洋上回收的塑 料制作而成）登台亮相。四月，我们 推出了由Marc Newson操刀设计的 Elwood款式。十月，我们还将推出一 款牛津丹宁牛仔裤，敬请期待！”女士 不妨关注2016/17秋冬系列中的5620 Pouch牛仔裤，这一款式借鉴了工装 裤的设计，前置一个实用又时尚的包 袋。对男士而言，Staq牛仔裤以内置 束带在小腿处塑造出了前卫的“堆叠” 或“褶皱”效果。 数十年来，G -Star收获了一大 批大名鼎鼎的粉丝，其中不乏好莱 坞演员、顶尖模特和全世界数一数 二的音乐家。其中与该品牌关系最 密切的，莫过于音乐制作人、歌坛巨 星Pharrell Williams。G -Star 和 Williams的公司Bionic Yarn在Raw for the Oceans合资项目上合作了两 年，无论在财富上还是在创作上都硕 果累累。作为G -Star Raw的所有者

之一，Williams还受邀出任该品牌的 创意负责人。Williams身着最爱的 G -Star Elwood牛仔裤，说起了未来 的发展，与该品牌合作的兴奋之情溢 于言表：“G -Star是一家特立独行且高 瞻远瞩的公司。我相信它会成为21世 纪首屈一指的牛仔裤品牌。”G -Star 和标志性的Elwood 5620系列牛仔裤 都拥有着光明灿烂的未来。

84: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的30多万 家商店消费时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球 蓝联（Global Blue）获得购物退税， 您怎能错过？您要做的只是寻找蓝星 标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们 简单的退税过程：

1. 消费购物 无论您在哪里消费，请索要环球蓝联 退税表格（Global Blue Tax Free Form），并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城 市的海关柜台请他们在您的退税表格 上盖章，然后再到环球蓝联的退税点 领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费€50并且节省高达购买价格 16%的税。请注意：最终退款将包含 增值税总额，但是要扣除管理手续 费。部分机场还将以退税申请表为单 位收取现金退税手续费。

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TERJEMAHAN BAHASA INDONESIA

34: Cool Customers Pelanggan Yang Keren Merek-merek busana pria yang inovatif di Amsterdam telah memetik ilham dari busana jalanan untuk menciptakan satu jajaran baru penampilan modern yang memikat, sebagaimana ditemukan Beth Druce Kombinasi sangat menarik antara budaya, semangat, dan keragaman telah menjadikan Amsterdam sebuah magnet yang inspiratif bagi pandai kreatif Eropa. Khususnya demikian di tahun-tahun belakangan: satu angkatan baru produsen busana dan alas kaki pria Belanda telah menyuntikkan kenecisan gaya jalanan ke dalam desain mereka, membawa banyak label mode yang berasal dari kota ini sendiri ke sebuah kelas baru.

ETQ adalah sebuah merek alas kaki dan aksesori yang berpangkalan di Amsterdam yang telah mengerat satu ceruk khas di pasar sepatu sport santai (trainer).

Label ini didirikan di tahun 2010 dan menghasilkan desain ramping yang melawan tren industri busana sport secara umum. Direkacipta di bawah bendera ‘keanggunan, keabadian, dan kualitas’, sneaker kulit bersol tebal dan sepatu di globalblue.com

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atas mata kaki (high-top)-nya tunduk kepada minimalisme era 1990-an, bertabrakan dengan tren untuk sepatu lari kecepatan tinggi dengan warna pelangi. ‘Budaya sneaker telah bergeser sedikit sekali sejak 2000-an,’ ujar manajer merek ETQ, Wendy Wang. ‘Cita rasa pribadi kami bergerak dari warna-warni, cetak, dan pola cerah ke arah desain polos yang lebih minimalis.’

Sepatu unggulan ETQ adalah sepatu semata kaki (low-top) bertali yang dibuat dari kulit lunak dengan sol balut (cupsole) karet putih. Koleksi merek ini teredam dan bernada, menonjolkan sepatu trainer klasik berlapis penuh dalam warna hitam, putih, abu-abu, indigo, dan cokelat sawo,

dengan rona lebih terang hanya sesekali. Detail dan tekstur adalah penting. Merek ini menjelajah dan bereksperimen dengan satu rangkaian bahan hingga satu tampilan dan kesan tergenapkan; kulit berlapis karetnya memiliki fnis mulus tidak mengkilap, sementara kulit warna esnya mempunyai kilap yang lembut, hampir-hampir warna-warni. ‘Kami masih berinovasi,’ Wang berkata, dan menjelaskan bahwa merek ini ‘sedang mencari cara-cara baru bukan untuk menemukan ulang roda, tetapi untuk mencoba membuatnya lebih bagus, kuat, dan menarik di mata’. Untuk musim gugur/dingin 2016/17, alas kaki yang lebih formal, berupa sepatu bot Chelsea dan sepatu Derby,

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sedang diperkenalkan dan ini akan mengawali transisi ETQ dari spesialis trainer ke merek busana pria.

Scotch & Soda didirikan di tahun 1980-an, tetapi diluncurkan ulang di tahun 2001, dan koleksinya menyatukan sederet pengaruh dan inspirasi yang luas dari seantero dunia. Dari studio desainnya – yang bertengger di bekas gereja di samping sebuah kanal di pusat Amsterdam – busana diciptakan untuk mencerminkan individualitas dan orisinalitas merek ini dan para pelanggannya.

Untuk koleksi busana pria musim gugur/dingin 2016/17, Scotch & Soda telah mendapat bisikan dari Skandinavia, dengan pakaian serbaguna (utilitas) kasar yang memiliki kesan Nordik yang kental. Ini mencakup jaket pendaki gunung dengan wol biru laut berpola dan kemeja pekerja dengan wol kuning tanah liat.

Baju rajut mendapat ilhamnya dari desain Fair Isle tradisional beraneka warna, diperbarui dalam palet semarak yang mengadu biru laut dengan benturan koral demi sebuah efek kriya. Jaket kemeja katun sikat kilt (quilt) melanjutkan tren baju utilitas; dilapisi dengan nilon, dan mengusung desain kotak-kotak menyeluruh dan saku berhiasan tepi, jaket ini mengisi potongan baju kerja klasik dengan daya tarik bergaya. Sementara itu, celana panjang pekerja pas lebar Owen, dibuat dari kepar katun berpigmen tidak merata yang diciprati cat demi kesan “sering globalblue.com

dikenakan dan dipakai bekerja”.

Daily Paper adalah label busana pria Belanda inovatif lainnya. Merek pakaian ini mengambil ilham dari warisan Afrika ketiga pendirinya dan memadukannya dengan desain modern. Satu dari trio ini adalah Hussein Suleiman, yang pindah dari Somalia pada usia dua tahun dan tumbuh besar di Amsterdam. Dia khususnya sangat menghargai industri kreatif kota ini dan betapa saling mendukungnya para anggotanya, yang mengasah keyakinan diri dan kepercayaan pada kesempatan tiap orang. Koleksi siap pakai mereknya mencakup baju satuan, baju luaran, dan aksesori. Busanabusana ini mempunyai kecenderungan santai dan sporti, sering bermain dengan tren atlet-ria (athleisure). Sebagian kaus dan kemeja lengan panjangnya dicetak dengan sebuah peta negeri Masai, Kenya di tahun 1930-an, sementara kaus lainnya mengusung corak Masai.

Kesan jalanan tercipta oleh siluet persegi dan perulangan motif dan logo yang merentang menuruni lengan dan melintas dada dengan satu cara yang khas dan memikat mata.

Dengan gagasan dan desain baru yang merupakan produk langsung dari DNA ibu kota Belanda, inilah waktu yang menggairahkan bagi mode pria di Amsterdam. Inilah sesuatu yang membanggakan Suleiman untuk menjadi bagian darinya. ‘Banyak merek telah sukses dalam waktu singkat, yang tentu saja mengilhami para pandai kreatif lainnya,’

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tukasnya. Semoga ini berlangsung lama.

40: In Focus: G-Star Elwood Jeans Dalam Fokus: Jins Elwood Dari G-Star

PHOTO: G-STAR RAW

Tepat 20 tahun setelah jins Elwood 5620 ikonis dari G-Star Raw diperkenalkan, Hannah Lewis pergi ke balik layar untuk menggali sejarah desainnya dan alasan desain itu tetap begitu populer hari ini Di tahun 1996, Pierre Morriset sedang duduk di satu teras di selatan Prancis ketika matanya terjerat oleh seorang pesepeda motor yang melintas. Atau, lebih persisnya, celana panjang si pengendara. Jins sang pengendara, yang diamati Morriset, menjiplak posisi berkendaranya karena terpajan beragam elemen seiring dengan waktu.

‘Tercetak ke posisi berkendaranya, celana itu mengentarakan bentuk tubuhnya. Lutut, saku belakang, bantalan tumit, saya memandanginya dan sekelebat tahu: ini dia.’

Mungkin itu perjumpaan yang kebetulan, tetapi hari berhujan di selatan Prancis itu adalah momen penentu karir bagi Morriset. Perjumpaan itu mengantar kepada penciptaan jins Elwood 5620 buatan G-Star yang ikonis, yang bukan hanya menjadi karya merek ini yang paling simbolis – dengan Morriset masih menjadi perancang kepalanya – tetapi juga salah satu model jins yang paling sukses sejauh ini.

Didirikan di tahun 1989, merek Belanda G-Star Raw mulai melangkah dengan satu tujuan utama: membuat produk denim gemilang yang sengaja menghindari tren demi kualitas sejati dan desain hebat. Maka, sudah sewajarnya bahwa Morriset – saat itu sudah terkenal sebagai pakar di bidang denim – menemukan jalannya ke merek terobosan ini.

Morriset berbulat hati untuk mengalihrupakan sesuatu yang disebutnya dengan ‘desain jins rata tradisional’ dan memperke-

PHOTO: G-STAR RAW/LESLEY WEITJES

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nalkan denim ‘generasi mendatang’, dan G-Star adalah tempat sempurna untuk melakukannya.

Diilhami oleh si pesepeda motor, dia dan timnya membawa satu pendekatan revolusioner terhadap denim, merancang karya-karya yang diukir dengan piawai agar pas dengan bentuk tiga dimensi penyandangnya.

Pendekatan 3D G-Star terhadap denim adalah rumit sekaligus unik. Tidak seperti pembuatan pola tradisional, yang mendekati busana ini sebagai satu benda datar, metode 3D menggunakan aneka teknik untuk memahat jins mengikuti penyandangnya, yang mencakup pola kertas, perlakuan kimia dan pemanasan, teknik penjahitan dan penyetrikaan khusus, dan cetakan busa yang dirancang globalblue.com

secara khusus. Dipadukan dengan perkenalan denim mentah oleh G-Star – sebentuk kain yang tidak dicuci, tidak dikanji – merek ini telah menciptakan satu cara berpikir tentang dan bekerja dengan denim yang sama sekali baru.

Hasil semua proses ini adalah jins Elwood 5620 G-Star. Keberhasilan awal lamban terwujud, namun, sebagaimana dijelaskan manajer merek global Remco de Nijs, hal ini segera berubah.

‘Ketika kami memperkenalkan Elwood, para pengecer dan terutama konsumen sangat sangsi.

Karena konstruksi 3D-nya, jins ini sulit dilipat dan terlihat aneh.

Para staf di toko kesulitan menjual Elwood kepada konsumen. Kami mendorong dan mendesak, tetapi angka penjualan tetap rendah.

Namun, kemudian kami meminta para staf toko mengenakan Elwood di toko masing-masing … dan itu langsung menjadi barang laris dadakan! Ketika konsumen melihat betapa desainnya dibangun di seputar kaki, mereka semua menginginkan Elwood kami.’

Hari ini, model ini adalah salah satu gaya jins terpopuler sedunia, dengan lebih dari 20 juta pasang terjual di seluruh dunia.

Gaya itu berada di inti dari tiap koleksi musiman dari GStar dan tentu saja jins ini telah menyaksikan berbagai inkarnasi selama bertahun-tahun, walau lima elemen utama tetap tak berubah: bantalan lutut yang dipertegas, kupnat lutut, tambalan sadel, pelapis tumit, dan jahitan paha miring. Untuk merayakan

PHOTO: G-STAR RAW

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ultah ke-20 peluncurannya, pada tanggal 20 tiap bulan di tahun 2016, satu versi baru edisi terbatas Elwood G-Star dimunculkan di toko-toko, dan edisi ini pasti menjadi barang simpanan kolektor. ‘Yang pertama dalam seri bulanan adalah Elwood Moto G-Star, sebuah rilis ulang dari salah satu Elwood pertama yang dirancang di tahun 1996’, jelas de Nijs. ‘Di bulan Februari, satu edisi Raw for the Oceans khusus (yang dibuat dari hasil daur ulang plastik sampah laut) diluncurkan, dan di bulan April, kami meluncurkan satu edisi Elwood khusus oleh Marc Newson. Di bulan Oktober, kami akan meluncurkan satu versi

Oxford Denim … jadi, terus ikuti kabar kami!’ Dari koleksi utama musim gugur/dingin 2016/17, kaum perempuan hendaknya menantikan jin 5620 Pouch, yang menyertakan satu saku fungsional yang gaya, berinspirasikan seragam kerja. Bagi laki-laki, jins Staq menggunakan penyempitan rangka untuk menciptakan semacam efek ‘bertumpuk’ atau ‘menggumpal’ yang modis sepanjang kaki.

Selama bertahun-tahun, Elwood G-Star telah memikat sejumlah penggemar kondang, dari aktor Hollywood hingga model top serta musisi terkemuka dunia.

Tetapi tidak satu pun, mungkin, memiliki kaitan dengan merek ini sekuat produser dan penyanyi superstar Pharrell Williams. Setelah dua tahun kolaborasi antara G-Star dan perusahaan Williams bernama Bionic Yarn untuk usaha patungan Raw for the Oceans, kemitraan itu telah diresmikan baik secara fnansial maupun kreatif.

Selain menjadi pemilik bersama G-Star Raw, Williams telah diangkat menjadi kepala imajinasi pada label mode ini. Berbicara tentang pengembangan (dengan mengenakan, tentu saja, jins Elwood G-Star favoritnya), Williams menjelaskan kegairahannya bekerja dengan merek ini: ‘G-Star adalah sebuah perusahaan yang berpikiran independen dan maju.

Saya percaya bahwa ini akan menjadi merek jins mapan dari abad ke-21.’ Masa depan tampak cerah bagi G-Star dan seri Elwood 5620-nya yang ikonis.

PHOTO: G-STAR RAW/LESLEY WEITJES

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106 | P RO D U C T S

SOUVENIR

IT’S A WRAP Beauty comes in all shapes and sizes, as these brilliantly clever paper vase covers – designed to promote the reuse of plastic bottles as vessels for holding fowers – illustrate perfectly.

Conceived in the Netherlands by Laurien Meuter and her cousin, designer Pepe Heykoop, they form part of a range created for the Tiny Miracles foundation, a charity set up by the pair with the aim of eliminating poverty Save up to 16% by shopping tax free, see page 84

in less-afuent areas of Mumbai, India. The handmade vase covers are available in a variety of designs and colours, and their geometric shape and distinctive graphics make them the perfect interior accessory, no matter what your taste or style. dw Pepe Heykoop for Tiny Miracles paper vase covers, from €12.50, Friday Next, Overtoom 31, 1054 HB Amsterdam, +31 (0)20 612 3292, pepeheykoop.com

The Spirit of Travel The new luggage.