SHOP Holland SS16

HOLLAND | ГОЛЛАНДИЯ | 荷兰 | BELANDA

HOLLAND Country Edition Spring/Summer 2016

ENDURING STYLE: the distinctive look of Dutch fashion

Shop luxury brands such as Louis Vuitton, Hermès, Gucci, Burberry and Chloé on de Bijenkorf’s ground foor. Our staff will happily show you the way.

EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克共和国

Düsseldorf Frankfurt French Riviera

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Welcome to Holland

Hanover Helsinki Area Holland Istanbul Italy Japan Lake Saimaa Lebanon London Madrid Milan Munich Nuremburg Oslo Paris 巴黎

Portugal Prague Riga Rome Seoul Singapore Stockholm Stuttgart Switzerland Vienna

Emma Cheevers

Vilnius

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ILLUSTRATION: ISAAC BONAN

Discover the best of this intriguing European country with SHOP. Read about the exciting regeneration of Amsterdam’s Rokin area on page 32, as well as innovative new stores in Rotterdam and much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 16% when shopping in Holland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Holland. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Craftsmanship for over 70 years Gassan Diamonds Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333 Gassan Dam Square Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787 Gassan Boutique P.C. Hooftstraat 84 | 1071 CB Amsterdam | P. + 31 (0)20 210 5900 Gassan Schiphol Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951 www.gassan.com

Andrew Nye Andrew Nye created this season’s cover illustration for SHOP Holland. His graphic artwork has previously been commissioned by Barclays and Eurostar, among others. His conceptual approach makes him a perfect illustrator for this cover inspired by Holland’s inventive fashion scene. It shows a woman’s dress constructed out of elements of Rotterdam’s striking Erasmus bridge. Read more about our cover illustrations at globalblue.com/covers.

PHOTO: KATIE WILSON ELL

ILLUSTRATION: ANDREW NYE

CONTRIBUTORS

Hannah Lewis Hannah Lewis, features editor at SHOP, read English literature and language at the University of Oxford before going on to study for an MA in journalism at the London College of Fashion. She has worked for Time Out in the Middle East and, more recently, has produced her own magazine in London. globalblue.com

Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. She adores Amsterdam’s De Negen Straatjes (Nine Streets) area and its eclectic boutiques.

SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Andrew Nye Contributor Maria Kirchen-Hill Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Fashion coordinator Fani Mari Fashion intern Danielle De Wolfe News editor Rebecca Davies Assistant news editor Theresa Harold Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Charlotte Rogers Artwork editor Simon Thompson Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yangzi Liang, Manqing Li Chinese translators Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Translation services Language Connect Print Dane Consultancy

GLOBA L BLU E NETHER LA NDS Head of commercial Benelux Jorn Hoogesteijn Marketing and sales manager Kathy van Haaren Sales and marketing support Nikki de Graaf, Regina de Neve Key account manager Peter Belang Account manager telesales Samuel Sonius Account managers Astrid Maes, Karish Resodikromo, Irene Schermer Global Blue Holland BV, Leidsevaartweg 99-6, 2106 AS Heemstede, The Netherlands, +31 (0)23 524 1909

Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak AVP business development manager Patrice Janet Art director Fabio Gervasoni Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakki Digital production manager Andrew Lugton Production assistants Olivia Chou, Sammy Ha

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue

RACING IN STYLE.

MI LLE M IGLI A

CONTENTS

PHOTO: BENITO LA MALFA CC BY-NC-ND 2.0

p.32

Products

Features

14 Check Out SHOP selects a standout piece from Holland this season 16 My Favourites Rodny Heemskerk and Bob Koning of Two-O and Mujjo’s Remy Nagelmaeker reveal their top tips for spring/ summer 2016 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories

32 All Change Amsterdam’s Rokin area is undergoing a substantial and exciting redevelopment. Sally McIlhone explores the latest must-visit part of the city 38 What She Wants Olcay Gulsen – founder of SuperTrash, an eponymous eveningwear line and now ST Studio – has an uncanny ability to make clothing that women covet. She explains her business philosophy to Hannah Lewis

News 24 Shop Window One store not to be missed in Holland 26 News Seasonal updates on shops, services and new products

Above: the Rokin area of Amsterdam is undergoing an exciting redevelopment

Elegance is an attitude Kate Winslet

Paulus Potterstraat 2-6 Amsterdam T: +31(0)20 305 5555 www.costerdiamonds.com

Longines DolceVita

CONTENTS Experience

Essentials

46 Table Talk Dining out in Holland is an inspiring experience, says Maria Kirchen-Hill 52 Perfect Day Where to go and what to do in Rotterdam and The Hague

82 How To Shop Tax Free The simple steps to saving money on your shopping

57 Maps and guides to Holland’s top shops and destinations, plus SHOP’s unique view of the country’s sights

83 Русский Перевод 92 美文翻译 98 Terjemahan Bahasa Indonesia

Souvenir 106 The essential item to bring home

ENGLISH | Р УС С К И Й | 中文

VISIT US ONLINE...

The latest in luxury shopping and travel is updated every day at globalblue.com Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru globalblue.cn 每日更新精品购物信息，分享海外省钱秘笈

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

Guide

Translations

Leading menswear store in Italian Brands Attolini, Brioni, Caruso, Canali, Corneliani, ETRO, Jacob Cohen, Loro Piana, Marinella, Moncler, Santoni, Woolrich and many more

意大利领先潮流男装品牌 Ведущий мужской магазин итальянских брендов PC HOOFTSTRAAT 75-81 AMSTERDAM, NOORDEINDE 6 THE HAGUE KRUISKADE 63-65 ROTTERDAM, LANGE GASTHUISSTRAAT 7 ANTWERPEN (BE) OR SHOP ONLINE AT OGER.NL

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DRINK IT IN This bracelet cleverly combines innovation with conservation, using drinking straws as its starting point. Nonbiodegradable plastic causes some of the worst sea and wildlife pollution on the planet, and plastic drinking straws are particularly bad as they are used only briefly but continue to exist for more than a lifetime. Bringing attention to this important environmental issue, jeweller and industrial designer Gijs Bakker Save up to 16% by shopping tax free, see page 82

has created a bracelet called Plastic Soup, which is made from straws melted into gold or silver-plating. It is part of the collection of Chi Ha Paura, which means ‘who is afraid of’ in Italian, a jewellery brand co-founded by Bakker in 1996. It is a consortium of conceptual jewellery designers using new techniques and alternative materials. fm Gijs Bakker for Chi Ha Paura Plastic Soup bracelet, €1,500, Galerie Ra, Nes 120, 1012 KE Amsterdam, +31 (0)20 626 5100, chpjewelry.com

PHOTO: CHP JEWELLERY

CHECK OUT

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MY FAVOURITES: Remy Nagelmaeker Remy Nagelmaeker is an entrepreneur and one of the co-founders of Mujjo, which launched in 2011 with warm winter gloves that worked on touchscreens. The innovative company has since expanded with a range of felt-lined leather cases for iPhones, iPads and MacBooks, all made with the same attention to quality, functionality and clean lines. He shares his insider tips for spring/summer 2016 with Ximena Daneri

Aspact, Leidsestraat 25, 1017 NT Amsterdam, +31 (0)20 229 5333, fllingpieces.com

Save up to 16% by shopping tax free, see page 82

2. ‘The iPhone 6s is the most essential multi-functional tool I own. I always carry mine with my Mujjo wallet’ Apple iPhone 6s, from €749, Apple, Leidseplein 25, 1017 PS Amsterdam, +31 (0)20 530 2200, apple.com

PHOTO: (2) © APPLE INC.

1. ‘I really like the shoes from Filling Pieces, a contemporary footwear brand based in Amsterdam. The spring/summer 2016 Metamorphosis collection is inspiring’

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3. ‘I’ve been wearing Diesel’s Thavar jeans for a few years now – the cut is perfect for me. I also like the recently introduced and slightly skinnier Spender style’

Diesel Thavar jeans, €300, Diesel, Heiligeweg 15, 1012 XN Amsterdam, +31 (0)20 638 4082, diesel.com

4. ‘Minimum is a Danish brand that makes comfortable, simple and stylish knitwear using high-quality yarns. What more can you ask for?’ We Are Labels, Utrechtsestraat 68, 1017 VR Amsterdam, +31 (0)20 427 8840, minimum.dk

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5. ‘I can’t do without a wallet case or sleeve for my phone, which is cut out of a single piece of our signature leather. Use one for a short while and you’ll know what I’m talking about’ Mujjo leather wallet sleeve, €34.95, mujjo.com

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PHOTO: LUC SATTER

OUR FAVOURITES: Rodny Heemskerk and Bob Koning Rodny Heemskerk and Bob Koning founded Amsterdam-based accessories brand Two-O in 2011. Along with a background in product design, the two young entrepreneurs share an enthusiasm for wood and for the environment, so Two-O’s products are made with recycled materials wherever possible. They tell Theresa Harold about their Amsterdam picks for the season

1. ‘Our favourite stores in Amsterdam are 290 Square Meters and The New Label Project. They’re both lovely small places crammed with interesting products’ The New Label Project, Rozengracht 75, 1016 LT Amsterdam, thenewlabelproject.com Save up to 16% by shopping tax free, see page 82

2. ‘We’re big fans of Bleu de Chanel and Chanel’s Allure Homme Sport – lovely fragrances’ Chanel Bleu de Chanel eau du parfum, 150ml, €117.90, Douglas, Kalverstraat 71, 1012 NZ Amsterdam, +31 (0)20 627 6663, chanel.com

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3. ‘The caps with the wooden visors are great – new, different and very nice to wear. They’re good on sunny days when you’re at your favourite festival’ Two-O cap, €49.95, two-o.com

Biotherm Homme Force Supreme gel, 50ml, €45.90, DA Boogaard, Cornelis Schuytstraat 38, 1071 JK Amsterdam, +31 (0)20 662 8259, biotherm.com

5. ‘We love people who think outside the box, like the designers at Hay. They make unfussy, original products for interiors’ Hay, Spuistraat 281, 1012 VR Amsterdam, +31 (0)20 370 8851, hay-amsterdam.com

PHOTO: RASMUS NORLANDER

4. ‘As far as we’re concerned, Biotherm Homme is the best beauty brand’

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PRIME PASTELS 4

Step into summer with a fresh wardrobe dominated by bright, nude shades 1

1. Mac Myth lipstick, €19.50, Douglas, Lijnbaan 175, 3012 EN Rotterdam, +31 (0)10 213 0213, maccosmetics.com 2. Cartier ring, €4,300, Cartier, PC Hooftstraat 132-134, 1071 CE Amsterdam, +31 (0)20 670 3434, cartier.com 3. Boss shoes, €829, Boss, Leidsestraat 1-3, 1017 NS Amsterdam, +31 (0)20 422 1511, hugoboss.com

Save up to 16% by shopping tax free, see page 82

4. Chopard necklace, €2,180, Chopard, PC Hooftstraat 53, 1071 BN Amsterdam, +31 (0)20 305 3660, chopard.com 5. Cos coat, €175, Cos, Venestraat 17-19, 2511 AR The Hague, +31 (0)70 363 5773, cosstores.com

PHOTO: (2) VINCENT WULVERYCK © CARTIER

175 YEARS

of CRAFTSMANSHIP

Visit Coster Diamonds and see how diamond cutters turn a raw diamond into a beautiful piece of jewelry. Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands Tel. +31 (0) 20 305 55 55 | www.costerdiamonds.com Opening hours: 09.00 a.m. till 17.00 p.m. 7 days a week

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URBAN ATHLETE Set the pace with this sleek, sport-inspired look 1

1. Calvin Klein Jeans Luke backpack, €179.90, Calvin Klein Jeans, PC Hooftstraat 105, 1071 BR Amsterdam, +31 (0)20 681 0821, calvinklein.com

3. Salvatore Ferragamo sunglasses, €260, Salvatore Ferragamo, PC Hooftstraat 59-61, 1071 BN Amsterdam, +31 (0)20 675 6498, ferragamo.com

2. Vertu Signature Touch for Bentley mobile phone, €13,250, Schaap en Citroen, PC Hooftstraat 51, 1071 BZ Amsterdam, +31 (0)20 303 1192, vertu.com

4. Björn Borg jumper, €89.95, Björn Borg, Kalverstraat 7, 1012 NX Amsterdam, +31 (0)20 427 1208, bjornborg.com

Save up to 16% by shopping tax free, see page 82

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SHINE ON 3

Team casual denim with iridescent accessories to create a laid-back look with edge 1

PHOTOS: (2) REDWOLF STUDIO; (3) GEOFFROY BAUD

1. Tod’s sandals, €535, Tod’s, PC Hooftstraat 74, 1071 CB Amsterdam, +31 (0)20 675 7143, tods.com

3. Bulgari watch, €10,400, Bulgari, PC Hooftstraat 73, 1071 BP Amsterdam, +31 (0)20 760 0747, bulgari.com

2. Filippa K coat, €435, Filippa K, PC Hooftstraat 129, 1071 BS Amsterdam, +31 (0)20 673 2343, filippa-k.com

4. Tommy Hilfiger jeans, €129, Hilfiger Denim, PC Hooftstraat 125, 1071 BS Amsterdam, +31 (0)20 673 7239, tommy.com

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PHOTO: © KATRIEN FRANKEN 2015

SHOP WINDOW

PLAINLY DIFFERENT Men’s footwear label ETQ, founded in Amsterdam in 2010, now has its first bricks-andmortar store in its home town. Occupying two storeys of a beautiful historic building, the boutique has a starkly minimalist interior of whitewashed walls, concrete flooring and white steel furniture, which fits perfectly Save up to 16% by shopping tax free, see page 82

with the brand’s fundamental principle that everything it creates should be ‘elegant, timeless and quality’. As well as the label’s own pared-backed footwear, the store also carries clothing and accessories from a range of carefully chosen brands including 3.1 Phillip Lim, Clothsurgeon and Études Studio. rd ETQ, Singel 465, 1012 WP Amsterdam, +31 (0)20 261 3815, etq-amsterdam.com

PHOTO: TIMOTHYOULTON.COM

PHOTO: MARCEL KRIJGER - LENS! FOTOGRAFIE

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INSIDE KNOWLEDGE

CHANGE IS GOOD

Anyone with an interest in home décor and furniture will be in their element at the Timothy Oulton store in the south of Amsterdam. Every one of the brand’s pieces is made by hand using traditional methods, to designs that are inspired by the past but updated for modern tastes. Oulton’s love of furniture and the past stem from his father, who ran an antiques business in Britain for many years. Needless to say, his Amsterdam gallery is set in a heritage building, which dates back to 1890 and was previously a church. rd Timothy Oulton, Amstelveenseweg 136, 1075 XM Amsterdam, +31 (0)20 686 7070, timothyoulton.com

Opened in the summer of 2015, Keet is a concept store with a difference. The idea is simple: to create a retail space where local artists and designers can sell their wares. As such, while the shop itself is a permanent fixture, the products within change depending on which designers have rented out a space that month. From beauty products to postcards, clothes to art prints, there is a diverse range of unique – and often custom-made – items. The in-store café serves fair trade coffee, homemade smoothies and a well-thought-out selection of light bites. th Keet, Oppert 2A, 3011 HV Rotterdam, +31 (0)10 210 5433, keetrotterdam.nl

Save up to 16% by shopping tax free, see page 82

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CHILD’S PLAY

PHOTO: CYUSELF

Makii creates fun and colourful items for children, designed to inspire them to play and use their imaginations. Illustrators Idris van Heffen and Mielo Pouwer, who launched the company in 2013, have turned their talents to creating engaging products such as giant colouring-in pictures, art prints, greeting cards and even a Makii-your-own-print app. This charming print (€35 unframed; €55 framed) is limited to a run of just 200, and comes numbered and signed by hand. th Edwin Pelser, Piet Heinstraat 123, 2518 CG The Hague, +31 (0)70 360 9237, makii.nl

PHOTO: MAKII

CAFÉ CULTURE

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Since it opened 13 years ago, Amsterdam multi-brand store Sprmrkt has been the place to head for an imaginative selection of contemporary fashion, accessories, books and design objects. At the end of last year it added to its repertoire with a café manned by The Coffeevine, known for its reviews of the best places to drink coffee around the world and a roasted-bean subscription service. The cool café serves The Coffeevine’s pick of the finest freshly roasted coffees in ceramic cups created exclusively for the new space by Russian graphic designer and illustrator Illarion Gordon. rd Sprmrkt, Rozengracht 191-193, 1016 LZ Amsterdam, +31 (0)20 330 5601, sprmrkt.nl

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WATCH THIS SPACE September 2015 saw the reopening of the Ace & Dik boutique in Amsterdam’s Museumkwartier area. With a new, larger retail space, the store stocks luxury jewellery and watch brands such as Bulgari, Omega, Longines and Breitling, and is also the first exclusive retailer of Parmigiani Fleurier in the Netherlands. Designed in conjunction with renowned architect Kees Marcelis, the renovated interior is bright, modern and airy. The store is one of two in the Dutch capital belonging to the Ace Luxury Group, which has been owned and operated by the Ben Joseph family for more than 40 years. th Ace & Dik, Van Baerlestraat 46, 1071 AZ Amsterdam, +31 (0)20 571 1560, acejewelers.com

BEST OF BRITISH British retailer John Lewis’s well-made products, exemplary customer service and ‘never knowingly undersold’ motto have made it a much-loved name in the UK. This spring it is making its European debut, with the opening of shop-in-shops in the Amsterdam, Rotterdam and The Hague branches of De Bijenkorf department store. The spaces, designed by John Lewis’s in-house team, will carry a selection of its own-brand home and lifestyle items. th De Bijenkorf, Dam 1, 1012 JS Amsterdam;

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Coolsingel 105, 3012 AG Rotterdam;

PHOTO: RODERIK HEUS

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Save up to 16% by shopping tax free, see page 82

Wagenstraat 32, 2512 AX The Hague, +31 (0)88 245 3333; johnlewis.com FOR M A P GO TO PAGE 79

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SEEING IS BELIEVING

Since its opening in 2008, the Moooi store in Amsterdam’s colourful district of De Jordaan has been a beacon of inspiring design. Nestled among the art galleries and restaurants, the interior brand’s flagship Amsterdam showroom offers a variety of products ranging from lighting and tables to home accessories and storage options from a host of designers. Moooi was founded in 2001 by Marcel Wanders and Casper Vissers, taking its name from the Dutch word for beautiful – with an additional ‘o’ to represent the company’s extra dose of individuality. th Moooi, Westerstraat 187, 1015 MA Amsterdam, +31(0)20 528 7760, moooi.com Save up to 16% by shopping tax free, see page 82

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PHOTO: JORDI HUISMAN

WORLD OF MOOOI

Online optical retailer Ace & Tate opened its first flagship store last year, in the De Negen Straatjes (‘Nine Streets’) area of its native Amsterdam. It stocks a wide range of shapes and colours from the innovative label’s seasonal and mainstay collections, in both optical and sunglass options – all of which are still available to buy online. However, the physical store enables the brand to extend what it can offer customers with the addition of an optometry service. The fresh and unfussy interior was designed by Occult Studio, which was also drafted in to create the equally sleek décor for Ace & Tate’s flagship in Utrecht. rd Ace & Tate, Huidenstraat 20, 1016 ES Amsterdam, +31 (0)20 214 9054, aceandtate.com

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RICH PICKINGS

LOOKING FORWARD

American heritage brand Woolrich has a new store in Amsterdam. The design concept for the bright and airy shop was created by Japan’s Wonderwall studio, and features a Dutch-style skylight on the ground floor and a cosier lounge area in the basement. Reflecting the brand’s heritage – it was founded in 1830 – the walls are hung with archive material, prints and pictures of its historic mills, and the furniture is upholstered in classic Buffalo Check woollen fabric. Customers will find Woolrich’s much-loved outerwear for men and women, along with shirts, jumpers and accessories. rd Woolrich, PC Hooftstraat 36, 1071 NL Amsterdam, +31(0)20 760 4134, woolrich.eu

Having started out as a small online retailer, Gorilli has become one of the most innovative bricks-and-mortar stores in Rotterdam. Here, visitors can browse covetable brands such as Billionaire Boys Club, Love Moschino and Adidas Y-3 by Yohji Yamamoto. This streetwear emporium eschews the traditional cash desk in favour of iPad transactions, with receipts emailed to clients, who can opt to leave their goods in the storage lockers provided while they carry on exploring the city, or take advantage of the shipping service. th Gorilli, Korte Lijnbaan 20, 3012 ED Rotterdam, gorilli.com

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ALL CHANGE Amsterdamâ&#x20AC;&#x2122;s Rokin area is undergoing a substantial and exciting redevelopment. Sally McIlhone explores the latest must-visit part of the city

PHOTO: BENITO LA MALFA CC BY-NC-ND 2.0

Amsterdam is a city with a plethora of diverse shopping options. Those who prefer to peruse small independent boutiques, bars and cafés are well catered for in the De Negen Straatjes (‘Nine Streets’) area, whereas PC Hooftstraat offers the crème de la crème of international design talent. And in the past few years, the city has seen a new key location emerge: the historical street of Rokin and its surrounding areas. Rokin is currently being transformed from an underused and industrial boulevard dotted with a handful of time-honoured shops to a retail powerhouse that will boast a luxury concept store and a flagship of British department store Marks & Spencer. ‘In 2011 we developed a vision together with the local council: a city boulevard with style,’ says Pauline Buurma, manager of Rokin’s association of entrepreneurs and property owners. ‘The trigger was the making of the new metro system’s north-south line.’

Lladro, Royal Delft, Lalique, Meissen, and crystal by Swarovski. Run by mother-and-son team Angelique and Ramon Hogendoorn, the store is filled with items that they have personally selected for their calibre and concept. The setting, in a traditional wooden canal house, is

PHOTO: HOGENDOORN & KAUFMAN/HENNY BOOGERT

The creation of this new transport network, connecting opposite ends of the city, has turned Rokin into an increasingly appealing spot for redevelopment and the perfect place for a new shopping area. ‘Rokin is the shopping street with the highest potential in the Netherlands,’ Buurma continues. ‘The combination of monumental buildings and a spacious boulevard gives Rokin extraordinary chances. The new Rokin square with a sophisticated metro system and 300 parking spaces underground offers a unique area for special shops, museums and high-end restaurants and hotels.’ With the development due to be completed later this year, there are already plenty of intriguing shops to be discovered in Rokin. Hogendoorn & Kaufman stocks an impressive array of ceramics and glassware, including items from brands such as

PHOTO: RASMUS NORLANDER

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83 92 Lihat halaman 98 untuk terjemahan artikel ini

Previous page: a view of Rokin Above (from top): Weekday store; Hogendoorn & Kaufman

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equally inspiring; marvel at the antique-tiled fireplace and the oak panelling as you select which item to take home as a souvenir. If you’re running out of room in your suitcase, Hogendoorn & Kaufman will even ship your purchases to anywhere in the world. Ramon is excited about Rokin’s future. ‘I believe the rejuvenation to be a good thing, with the metro and the establishment of a big new shopping centre. This will mean more visitors to Rokin,’ he explains. ‘With the new centre meant to house luxury stores, it will mean more luxury shoppers. As a consequence we hope that more high-end stores will open along Rokin.’ Betsy Palmer is a hidden gem for footwear fans. Opened in 1996, the store offers quirky designs from both Palmer herself and brands including Castañer and Chie Mihara. Choose from trainers and block heels to flat brogues and ankle boots. To complement your new shoes, seek

The Rokin area is primed to become a key retail centre, with new stores opening all the time out sleek staples with a contemporary edge at Forever 21, Weekday and Urban Outfitters. Once you’ve invested in a whole new wardrobe, stop to explore the exhibits at the Allard Pierson Museum. Those with an interest in historical civilisations, from the Roman Empire to ancient Egypt, will be particularly impressed by the artefacts that date back as much as 6,000 years. For those who prefer relaxation to archaeology, the Skins Institute spa in the De l’Europe hotel offers a variety of treatments for lone travellers or couples, as well as two saunas, a Turkish steam bath and a

Above (from left): Betsy Palmer footwear; an exhibit at the Allard Pierson Museum

PHOTO: ANDY TAN

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Once you’ve invested in a whole new wardrobe, stop for some serious relaxation

selection of beauty treatments. End your day with dinner at Bord’Eau, which boasts two Michelin stars. Here you can sample dishes including duck liver steamed in kombu with bouillon of seaweed and umeboshi plum. If you’re celebrating a special occasion, the restaurant even offers an exclusive dining room with ‘walls of wine’ which enables guests to enjoy a spectacular view of the Amstel river

while surrounded by some of the finest vintages in Europe. The Rokin area is primed to become a key retail centre in Amsterdam, with new stores opening with increasing frequency in the lead-up to the completion of the renovation work. The summer of 2016 is set to be an exciting time for this already bustling area, as the final stages of its reinvention will cement its position as a must-visit destination for shopping. Whether you know Amsterdam like the back of your hand, or you’re visiting the city for the first time, the sense of newness and optimism surrounding this space is sure to be infectious

Above (from top): Skins Institute at De l’Europe hotel; exquisite cooking at Bord’Eau restaurant

MADE IN AMSTERDAM | P.C. Hooftstraat 38 | Tel. +31 20 737.22.03

PHOTO: ST STUDIO © ALIQUE

WHAT SHE WANTS Olcay Gulsen – founder of SuperTrash, an eponymous eveningwear line and now ST Studio – has an uncanny ability to make clothing that women covet. She explains her business philosophy to Hannah Lewis ‘As a brand, we aren’t static but dynamic. We evolve to the changing world around us,’ says Olcay Gulsen. Truer words could hardly be spoken about the Amsterdam-based designer and her fashion business. Having founded successful womenswear brand SuperTrash in 2001, and in 2011 presented a second, eponymous line of luxe eveningwear, Gulsen and her team are now celebrating the launch of a third label: ST Studio. The new line will cater to a different audience ‘without losing our brand identity’. Not a new audience, as such, but those Gulsen has been clothing for 15 years, whose tastes and habits have developed. Gulsen has a real ability to anticipate women’s needs, and it’s this instinct that gives her the edge in a competitive market. Left: ST Studio spring/summer 2016

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focus on the exclusive international market.’ The results have been worn by a number of A-list stars, and Gulsen creates her stunning pieces with the red carpet in mind. SuperTrash and Olcay Gulsen may be directed at different audiences, but for Gulsen the common traits that link her clients are clear. ‘We cater to women with real character,’ she explains simply. And it is this characterful woman who was also the inspiration behind her new venture, ST Studio. Launched earlier this year, it is the new figurehead for Gulsen’s fashion empire, born from the changing desires Gulsen perceived in her clients, who increasingly look for excellent cuts and materials, along with classic, lasting design, as opposed to the fast fashion that had become so prevalent over the last decade. More sophisticated than SuperTrash, and more accessible than Olcay Gulsen, it looks set to

85 94 Lihat halaman 100 untuk terjemahan artikel

PHOTO: SUPERTRASH

PHOTO: OLCAY GULSEN

‘I wanted to create a fashion brand that linked design with the high street and was affordable to every girl,’ says Gulsen of the inspiration behind SuperTrash. ‘SuperTrash is young and on trend with fashionable hits and bold pieces with an outspoken character. Each collection contains that perfect quote tee, eclectic prints, denim … Affordable pieces that fit the season.’ Catering to a young, fashionconscious market, SuperTrash grew quickly, opening stores and securing retailers in more than 16 countries worldwide. Bolstered by this success, Gulsen made her first foray into the world of high-end apparel, launching her eponymous eveningwear line in 2011. ‘Olcay Gulsen is an uberfeminine collection with a classic twist,’ says the designer. ‘Each season a small capsule collection of 50 exclusive and unique pieces is made in a specialised atelier in New York and launched with a strong

Above (from left): designer Olcay Gulsen; SuperTrash spring/summer 2016

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Zeedijk 68-70 Damstraat 27-29 Amsterdam

appeal not only to both sets of existing customers, but also to a new audience. ‘ST Studio creates contemporary womenswear with head-to-toe looks for authentic women,’ explains Gulsen. ‘Feminine, classic essentials that last a lifetime, perfect layering pieces and directional looks that complement the collection season after season.’ Her favourite piece from the debut collection is a grey suit: ‘It’s very versatile and easily takes you from day to night. I think every woman should own a power suit.’ But she is also very proud of her range of versatile maxi dresses and all-in-ones. In fact, Gulsen seems truly enthusiastic about every aspect of her business, a trait that no doubt has carried her forward. This year will see an overhaul of Above (clockwise from top left): two looks from ST Studio; Olcay Gulsen, all spring/summer 2016

PHOTO: ST STUDIO PHOTO: OLCAY GULSEN

PHOTO: ST STUDIO

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‘We aren’t static; we’re dynamic. We evolve with the world around us’ the brand’s existing store concept, as SuperTrash boutiques become ST Studio spaces (with SuperTrash being available only through other retailers). The new concept will represent the juxtaposition of strength and vulnerability that Gulsen addresses in her apparel, mixing oak with mother-of-pearl, and velvet with glass. Gulsen has always striven for ‘open service in every aspect of the customer journey’, so the counters will be round, not square, allowing for easier interaction between client and stylist. Staff are friendly and knowledgeable, and look to match visitors with Above: ST Studio Essentials sketches

the pieces that are perfect for them as individuals. ‘I think you look stylish when you wear clothes that make you feel good,’ says Gulsen. With so many projects at once, it’s intriguing to know where Gulsen finds her seemingly endless inspiration. Are her clothes distinctly Dutch, for example? ‘Well, they are born and designed here, so they must have something Dutch, but in a way we are borderless – as fashion is everywhere. I think our collection is very international.’ At ST Studio, Gulsen combines the ‘comfy styles most Dutch women crave’ with a sense of high fashion, and perhaps it’s this that gives the label its distinct aesthetic. As for the inspiration that keeps her going forward, she believes she finds this everywhere. ‘You don’t always need to travel far to be inspired ... I know it sounds clichéd, but you can’t go out and look for inspiration, inspiration finds you’

ILLUSTRATION: ST STUDIO

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Beauty and more … visit Europe’ No. 1 perfumery!º WE WILL BE PLEASED TO WELCOME YOU TO THE DOUGLAS WORLD OF BEAUTY: Discover a perfumery tradition that dates back more than 100 years, and enjoy Europe’s largest assortment of leading beauty brands – from exclusive fragrances and luxury skin care to trendy color cosmetic products and fashion accessories. With 1,700 perfumeries in 19 countries, we are dedicated to providing excellent services and personal consultation to our customers. Douglas is established in more than 90 cities in the Netherlands. For addresses see: www.douglas.nl

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TABLE TALK

Amsterdam’s restaurants are never content to rest on their laurels, as Maria Kirchen-Hill discovers STORK The banks of the river Ij would seem to be the perfect location for a fsh and seafood specialist. Set within an old industrial loft in a business park, this café-cumrestaurant is achingly on-trend, its exposed bricks and minimalist rustic interior design making for a strikingly modern venue. Stork’s dishes are simple, honest and delicious, making the most of the abundant fsh and seafood caught locally. Perfect in the summer months, the spacious terrace provides a wonderful spot to enjoy lunch, dinner or just a cofee and snack al fresco. Stork, Gedempt Hamerkanaal 201, 1021 KP Amsterdam, +31 (0)20 634 4000, restaurantstork.nl

Amsterdam’s long history as a hub of international trade has had a signifcant impact on its culinary scene. Ships from overseas brought with them exotic new ingredients for which the city’s prosperous citizens soon developed a taste. This brought with it a willingness to experiment and reinvent familiar dishes that still characterises Amsterdam today. The Dutch capital is brimming with fantastic places to eat, from Michelin-starred restaurants to experimental food projects. The best chefs in Amsterdam know that the only way to make a mark in a city flled with foodies is to ofer something distinctive. Whether through unique locations or unexpected services, the best Amsterdam eateries are going the extra mile to please their guests.

globalblue.com

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DE C U L I N A I R E W E R K P L A AT S Conceived by Marjolein Wintjes, a food conceptualist and storyteller, and Eric Meursing, a 3D designer and chef, De Culinaire Werkplaats is much more than a restaurant. In fact, the owners see the restaurant as a secondary element: primarily, the space is a design studio, a creative space in which to experiment with food (its name translates as â&#x20AC;&#x2DC;the culinary workplaceâ&#x20AC;&#x2122;). Still, a few days each week the team opens the doors to diners, offering an unforgettable culinary experience. As of this year, it is also possible to book for special VIP arrangements. Get in touch to find out more. globalblue.com

De Culinaire Werkplaats, Fannius Scholtenstraat 10, 1051 EX Amsterdam, +31 (0)65 464 6576, deculinairewerkplaats.nl

PHOTO: JAMES STOKES 2011

PHOTO: PHOTO REPUBLIC/BIBI NEURAY

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CIEL BLEU

VINKELES

When Onno Kokmeijer was offered the position of head chef at Ciel Bleu restaurant in 2003, he knew he wanted to do something extraordinary. He also knew who he wanted to work with: long-time friend and colleague Arjan Speelman. Together, they have led Ciel Bleu to not just one but two Michelin stars. Kokmeijer has a passion for seafood, and is committed to embracing local produce, believing the Netherlands to be rich in excellent ingredients. The food, wine and, above all, service at this venue are outstanding, as is the view, thanks to its location on the 23rd floor. Ciel Bleu, Hotel Okura, Ferdinand Bolstraat 333, 1072 LH Amsterdam, +31 (0)20 678 7450, okura.nl

Housed in an old bakery and now part of the chic Dylan hotel, Vinkeles offers fine dining in an intimate setting. The interior features original 18th-century bread ovens and other unusual period features: a surprisingly effective backdrop for the sophisticated cooking that has earned the restaurant a Michelin star and executive chef Dennis Kuipers numerous other accolades. Those looking for something extra-special should book a place at the chef’s table, where they can watch how Kuipers’ refined French dishes are prepared, or enquire about the Vinkeles on the Water service, where guests are served dishes in the hotel’s own small boat: a unique experience. Vinkeles, Keizersgracht 384, 1016 GB Amsterdam, +31 (0)20 530 2010, vinkeles.com

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52 | E X P E R I E N C E

PERFECT DAY: ROTTERDAM A dynamic city with an ever-changing skyline and a fearless approach to reinvention, Rotterdam is an ideal day-trip destination. This famous port town offers a wealth of shops, cultural attractions, festivals, restaurants and parks. SHOP spends a day exploring

Bohemian by Jibodh

Niche

Bohemian by Jibodh is the creation of two brothers – Imro and Eric Jibodh – who had worked in the fashion industry for several years before setting up their own menswear store in 2013. Visitors to the welcoming space will find everything for a modern man’s wardrobe, from well-cut suits to smart casual pieces and jeans. Stocking a wide range of brands, including Dr Denim, Daniel Wellington and Bertoni of Denmark, this characterful shop is definitely not to be missed.

Holland is one of the world’s leading cut-flower producers, so why not pick up a bouquet to liven up your hotel room during your stay? Niche is a small flower shop selling a colourful selection of plants and flowers. But you won’t find typical bouquets here – in fact, you won’t find any pre-made arrangements at all. Alongside flowers, the shop also carries postcards and various vases from Dutch labels. Visit the website for more information on the flower-arranging workshops hosted on Thursday nights.

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Osteria Vicini Located in the chic district of Kralingen, Osteria Vicini is the perfect venue in which to end a day of exploring. The popular Italian restaurant offers a menu of simple, authentic Italian food – including a particularly indulgent tiramisu – in a friendly and welcoming atmosphere. The newly opened Bar Vicini in the same building is an excellent place to relax with an impeccably made cocktail in a retro-style setting.

DIRECTORY Bohemian by Jibodh, Pannekoekstraat 48A, 3011 LH Rotterdam, +31 (0)10 737 1568, bohemianrotterdam.nl Niche, Nieuwe Binnenweg 235A, 3021 GC Rotterdam, +31 (0)68 113 8585, nicherotterdam.nl

Parqiet Opened at the start of this year, Parqiet is a charming café in the park next to the Euromast. Serving a selection of delicious baked goods, sandwiches, juices and coffee, this is a picturesque and relaxing spot in which to enjoy a breakfast or light lunch.

Osteria Vicini, Kortekade 63-69, 3062 GP Rotterdam, +31 (0)10 890 0555, vicinirotterdam.nl Parqiet, Baden Powelllaan 20, 3016 GJ Rotterdam, +31 (0)65 315 1133, parqiet.nl

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PERFECT DAY: THE HAGUE

PHOTO: © LOLA BIKES AND COFFEE

The Hague combines all the amenities of an international metropolis with the charm of a seaside resort town. Home to the Dutch government and the royal family, the city offers an array of attractions, ranging from fascinating museums to cool cafés. SHOP spends a day exploring

Gemeentemuseum

Lola Bikes and Coffee

Delftware is as Dutch as it gets, and where better to explore the history of the distinctive blue-and-white pottery than at the world-class Gemeentemuseum, which has one of the most extensive collections in the world. Its permanent exhibition charts the rise of Delftware as a symbol of Dutch prosperity in the Golden Age of the 17th century, and includes several pieces by Koninklijke Porceleyne Fles, or Royal Delft – the last remaining maker from the 1600s.

A bike shop and espresso bar combined, Lola has a unique charm. Not only does it serve up awardwinning coffee, but it also hosts regular weekly cycling events. Open to everyone, the bike rides are a great opportunity to bond with fellow cycling enthusiasts as well as enjoy Holland’s beautiful scenery. The café also offers a coffee workshop on the last Thursday of every month, which reveals a few tricks of the barista trade.

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Damen/Papier-Royaal Founded in 1895, Damen/ Papier-Royaal is a family-run stationery shop which has been supplying luxury writing and bookbinding materials for four generations. Stocking high-quality papers from countries such as Japan and Nepal, the store is a treasure trove that begs to be explored at leisure. Alongside paper, there is also a wide selection of journals and greeting cards.

The Fine Store

DIRECTORY

Fans of interior design will be delighted by the offerings at The Fine Store, located in the popular Zeeheldenkwartier neighbourhood. Opened in 2014 by Eveline Maat, the shop carries a wide range of responsibly made homeware from both international and Dutch designers. The emphasis is on timeless pieces that have been crafted to last, whether itâ&#x20AC;&#x2122;s furniture, lighting, textiles, accessories or paper goods.

Gemeentemuseum, Stadhouderslaan 41, 2517 HV The Hague, +31 (0)70 338 1111, gemeentemuseum.nl Lola Bikes and Cofee, Noordeinde 91, 2514 GD The Hague, +31 (0)61 471 5854, lolabikesandcoffee.nl Damen/Papier-Royaal, Noordeinde 186, 2514 GR The Hague, +31 (0)70 360 0166, papier-royaal.nl The Fine Store, Piet Heinstraat 64, 2618 CJ The Hague, +31 (0)70 365 6400, thefinestore.com

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THE GUIDE

Global Blue’s guide ensures you make the most of your trip to Holland with a look at the city’s must-visit destinations, from a beauty emporium to the best restaurants. Start with our recommendations before delving deeper with expert guidance from our welltravelled team. For more helpful hints and detailed city guides, check out globalblue.com/holland.

PHOTO: PAULA SOLER MOYA CC BY-NC-ND 2.0

A Glimpse of Holland

Above: colourful wooden tulips on display in Amsterdam’s unique floating flower market

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SNAPSHOTS OF A CITY

PHOTOS: KIRSTY ANDREWS; DIONNE HÉLÈNE; SUSAN LUGTON

‘Amsterdam offers a combination of historic charm with avant-garde artistic flair, and a visit is always inspiring’ – Kirsty Andrews, SHOP’s picture editor

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Follow our teamâ&#x20AC;&#x2122;s travels on Instagram @shopcontent. Tag us in your city pictures when sharing them and you might see them in print!

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TOP 3...AMSTERDAM ART MUSEUMS Rijksmuseum The internationally celebrated Rijksmuseum is one of the worldâ&#x20AC;&#x2122;s oldest public galleries, with a breathtaking collection of paintings, sculptures and drawings. Rijksmuseum, Museumstraat 1, 1071 XX Amsterdam, +31 (0)20 674 7000, rijksmuseum.nl

Van Gogh Museum Dedicated to the life and work of the world-famous Dutch artist and his contemporaries, the Van Gogh Museum attracts around 1.6 million visitors a year. Van Gogh Museum, Museumplein 6, 1071 DJ Amsterdam, +31 (0)20 570 5200, vangoghmuseum.nl

Stedelijk Museum The Stedelijk is Amsterdamâ&#x20AC;&#x2122;s leading modern and contemporary art and design museum, known for its thoughtprovoking temporary exhibitions. Stedelijk Museum, Museumplein 10, 1071 DJ Amsterdam, +31 (0)20 573 2911, stedelijk.nl

FEATURED ON PAGE 74

FEATURED ON PAGE 70

FEATURED ON PAGE 74

DOUGLAS Douglas is a must-visit for anyone interested in highquality beauty, cosmetic and perfumery products from leading brands as well as more niche discoveries. Its store on PC Hooftstraat has an unrivalled selection of products, many of them exclusive to Douglas. Look out for in-store services including skin analysis and colour tests to ensure the perfect make-up purchases, and a useful range of beauty treatments. Douglas, PC Hooftstraat 107-109, 1071 BR Amsterdam, +31 (0)800 899 1115, douglas.nl FOR MAP GO TO PAGE 74

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AMSTERDAM EXPERIENCE ●

Damrak, Dam & Rokin

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C & A AMSTERDAM

Fashion for women, men and kids

C&A Amsterdam, Damrak 70. Open 7 days a week. More than 130 stores in the Netherlands. c-a.com

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THE CITY STREET SPA The City Street Spa is one of Amsterdam’s best-loved places for indulgent body and skin treatments, and founder Chantal Naughton aims to provide everything her busy clients need to rest, relax and rejuvenate. Visitors can choose from a tempting selection of massages, facials and more, carried out using luxurious products from brands including Dermalogica, Cowshed, Aromatherapy Associates and Perricone MD. The spa’s most popular treatment is the Wake Up Call, a particularly calming facial that combines hypoallergenic products and soothing massage.

The City Street Spa, Prinsengracht 764, 1017 LE Amsterdam, +31 (0)20 221 4102, thecitystreetspa.com

Heiligeweg

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Kalvertoren Shopping Center

Shopping Centre/Mall

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SOUVENIRS ● CLARKS ● FRONT RUNNER ● PANDORA ● PEPE JEANS ● KIEHL'S ●

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PER N AM ● C T U IN E E ●D N D P LAN R E ●K IM B RS OP ● T ECH E SH Y K ● S E BOD ● NS TH E A T ● ES ● S H AR ERS HO ND AC .M ● S O T S S IA M O DR NEAK LER ● D O S ÖL ● ● B UTER M S E N E NK VA D ● ● R V I ’S HU L E N F IE O ● ● L LY MA ANG NE N M ● O DA F O R BY r n e r . O E ÄT E H .E ● V P R IT C o O N K I ●● STR e e ES M Y D IA ﬀ ● R U o D rC ER RT ● CL A e P y ● U e S SP O TO ● tm A T IE Ou AK MOR EP ● AM NY EST RD TO S ID &M AN STE ●H AM ● IK E IT ND SM ●N R A E N S &● T RT B AR BA M YLY P P P E R ●B KER IP S● AK S C H E T IC B ● ●B M U S L CO IL ● RC O G AT H E F O S S S ● E CE EL P IE & M ● ● TH H LD N F IE E OX ● MA G Y● KER EN ● BA R IC E E R T O V H ●● L KA AT C S W O D AY R ● ● CE AT R IC S P E N E N O S R ● E X AM KS & ZA SING BA R EL MA B IG T ELF L D NCE ● YA R O P E R IE EX GWK

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Van Baerlestraat VONDELPARKBRUG

Vondelpark

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RIVIERA MAISON ● RIZE ● LUMAS ● PANARA ● HÄSTENS ● PIASTRELLE ● TEUFEL ●

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AMERICAN VINTAGE ●

● TONI & GUY ● THE PHONE HOUSE ● KPN ● STEINBERG ● AZZURRO

PIETER CORNELISZ HOOFTSTRAAT ● MASSIMO DUTTI

SOCIETY SHOP ● REFLECTION ●

● PETIT BATEAU ● MAESTRO DUE

OOGAPPEL ●

VA N E EGH EN L A A N

● SIMON MEIJSSEN

SANDWICH ●

FRED DE LA BRETONIERE ●

VAN EEGHENSTRAAT

PEARLE OPTICIENS ●

● ZARA HOME

JAN LUIJKENSTRAAT

PURDEY ●

Bagels & Beans

THE PEOPLE OF THE LABYRINTHS ● P.28

Conservatorium Hotel

VAN DE VEL D ESTR A AT

HARBOUR TAILORS ●

VAN BAERLESTRAAT

VANILIA ●

ACE & DIK ● PAUW ●

● SUITSUPPLY

LINHARD ●

PAU LU S P OT T ER ST R A AT

WILLEMSPAR KWEG

● SUITSUPPLY

PAULUS POTTER STRAAT

Small Talk Coﬀee Corner

THE STEDELIJK MUSEUM

VA N B AERLESTRAAT

KORT SHOES ● ARKE ● ABN AMRO● GAASTRA ● PAUL NOYEN ● PAUW ● VILLEROY & BOCH ● PAUW ● VAN BREESTRAAT TWENTY ONE BY MCGREGOR ● VAN GILLS ● IITTALA ● BOEKHANDEL ROBERT PREMSELA ● GANT WOMAN ● NEW FYSIC ● DAVIDOFF OF GENEVA ● GANT MAN ● PAUW MANNEN ● BROEKMANS & VAN POPPEL ●

Brasserie Keyzer

P.62

SELECTED STORES IN THE CONSERVATORIUM HOTEL: Bonebakker Culti La Casa Del Habano Skins Cosmetics

Museumplein

JAN WILLEM BROUWERSSTRAAT HET CONCERTGEBOUW ●

Global Blue Retailer

Non-Global Blue Retailer

Hotel

Featured In This Issue

Place Of Interest

Café

Restaurant

72 | G U I D E

The Nine Streets/De Negen Straatjes

PROJECT AMS ●

SING EL ● PORTONOVO ● L'ETOILE DE SAINT HONORE ● SHOEDICTION ● ROERNDE ZAKEN RARITEITEN EMAILLE.NL ● RAYMOND ● KOAN FLOAT TECHNOLOGIES GERRITZEN ● ● RIKA NOA LIFESTYLE ● ● SIMONE

HERENGRACHT

FLOOR STUDIOS ● MY 7 WAYS ● LES GALERIES NEUF ● DENHAM ● BY FABRIO ● DENHAM CORNER ●

Café De Doffer

LOCAL SERVICE (MEN’S) ● MOKU ● THE DARLING ● MENSOCKS ● MOSCOW ● VELOUR ● GERDA’S ●

KEIZERSGRACHT

● KALDI WE ARE LABELS ● CARLA PALERMO ● ● LE SOUK BEADIES AMSTERDAM ● ● LAURA DOLS SAM FRIDAY ● ● KO Pompadour Café ● VITTORIO MARCHESI P.30 ACE & TATE ● ● GALERIE DE SALON VELOUR ● GOODS ● ● CLOSED BY FABRIO ● ● REPLAY DJOEKE WESSING ● ● CHASIN’ SPIEGEL BEEJD ● JOZ ● ● SAMSØE & SAMSØE SAM FRIDAY ● ● SAPORO TONY COHEN ● LOULOU ● SUPERTRASH ● MARIE-STELLA-MA RIS ●

Bar Outbijit

● HAR BARBAAR

Café Nielsen

● EPISODE ● DE PINGUIN ● STOUT ● MENDO ● SCOTCH & SODA

● KUNST HAAR ● JOZ ● SMAAK ● GLAS-IN-LOOD

HERENGRACHT

● LEF ● HOOFF HOOFF ● ITALIAN GLAMOUR ● ROZA ● LOULOU

Café Des Pels

● SCOTCH & SODA ● ZIPPER ● IL VAGABONDO ● RUM ● LIEBESKIND BERLIN ● GEM KINGDOM ● RAIN ● RELAXED AT HOME ● JOLENE JOLINK ● JOJO

KEIZERSGRACHT

● VAN RAVENSTEIN

P R INSENGRACH T

● LOCAL SERVICE (WOMEN’S) ● WOK & ZO ● HAMKO ● DE WITTE TRANDENWINKEL ● DA KAASKAMER ● VANILIA ● SKINS COSMETICS ● LUST ● TOMS ● DENHAM BAR ● DENHAM ● VANS ● DE WIJN WINKEL ● BAKKERY PAUL ANÉE ● MINT MINI MAN ● BEAUREGARD ● FANOUS

Non-Global Blue Retailer

Café

Restaurant

Featured In This Issue

A PRESENT ● WAXWELL RECORDS ●

LITERATUR VAN VER EVANAAR ● MARGARETH M. ● CAR2GO ● ACNE ● P.S. AKA DEPOT DELUXE ● MAISON RIKA ●

HERENGRACHT

● SINGEL OPTIEK ● SAS DESIGN ● MAUVE ● NIC NIC ● NATIONAL BRILLEN MUSUEM ● TKLYLTJE ● MECHICAS ● KALPA/DE BOER ● BY FABRIO

LOMOGRAPHY ●

Café Wheels LEE ●

FILIPPA K ●

BRIX ●

SCOTCH SHRUNK ● SECOND BEST ●

Bar 22

REBEL CHIC ● PARISIENNE ●

Coﬀee Company

Restaurant Struisvogel

KEIZERSGR ACHT

● PARWAN ● HESTER VAN EEGHAN ● ML COLLECTIONS ● FAB ● RABEANCO ● MARC O’POLO ● M-E-K ● EXOTA ● TIMBERLAND ● KAGETSU ● KLEIKOLLEKTIEF ● COS ● FRED PERRY ● DR WONEN ● PURNA ● SUSPENDERS ● BLOSHAAR ● HESTER VAN EEGHAN ● PINA

Tin Pan Alley

THAI FUSION ●

Restaurant Zurantje

FASHION FLAIRS ●

Pancakes!

KOOKAÏ ● BOEKIE WOEKIE ● MARLIES DEKKERS ● DE 9 HEREN ● POP-UP STORE! ● PRETTY RINGS ● TOOS & B ROOS ●

PR INSENGR ACHT

● DE WELDAAD ● AMSTERDAM WATCH COMPANY ● FIFTIES SIXTIES

Koﬀeehuis De Hoek

● NOOCH ● CHUCK PALU HOME ● RED WING SHOES ● GALERIE LUGHIEN ● HARTENKAAS ● TERRA ● KOKO VAN KNABEL ● TABAK

Global Blue Retailer

Bar

SI N G EL WAXWELL IT'S RECORD ●

ANTONIA BY YVETTE ●

H EREN GRACHT SUMMUM ● SIR MAX ● TIKAL ● FLIP*FLOP ● KARL LAGERFELD ● THE GAMEKEEPER ● CARHARTT ● DANIELE ALESSANDRINI ● MC LENNAN'S PURE SILK ● LOCKSTOCK & BARREL ● BLGK EDELSMEDEN ● VAREKAMP ● DE MAAGD & DE LEEUWE ● MIAUW ●

KEIZERSGRACHT GALERIE GALUK ● DANIELE ALESSANDRINI ● WTG ● SUPER ● JUFFROUW JANSEN ●

Bussia

MISS JONES ●

WIJDE HEISTEEG

HUIDENSTRAAT

RUNSTRAAT

OUDE SPIEGELSTRAAT WOLVENSTRAAT BERENSTRAAT

GASTHUISMOLENSTEEG HARTENSTRAAT

REESTRAAT

S H O P | 73

RON GASTROBAR The philosophy at Ron Gastrobar is simple: anything is possible, and the guest is king. Serving up high-end food in a relaxed setting, this restaurant has become a favourite with locals. Offering great wines as well as delectable cocktails, the space is as well suited to an impromptu snack with evening drinks as it is to a leisurely long lunch. Dishes are inventive and modern without being fussy. Look out for the lobster sandwich with cognac sauce, which is pure indulgence.

Ron Gastrobar, Sophialaan 55, 1075 BP Amsterdam, +31 (0)20 496 1943, rongastrobar.nl

Kalverstraat North DA M Peek & Cloppenburg ● TRÉSOR

PIMKIE ●

SACHA ● RIVER ISLAND ●

● PIECES

BAZAR ●

● URBAN OUTFITTERS ● MANGO

ICI PARIS XL ●

● JAMIN

SCORE ●

● BLOKKER

SI N T LU

Global Blue Retailer

CI E N S

McDonalds

● SIDESTEP FOOTWEAR

ER ST

● CITY DIAMONDS ● SUPERSTAR RALPH LAUREN ● DENIM & SUPPLY ● SIX ● BIJOU BRIGITTE

K A LV

DIDI ●

ZARA ●

R A AT

TOPSHOP ●

GEOX ●

● FOREVER 21 ● PULL & BEAR ● KIKO

● VILA

OBEY YOUR BODY ●

STRADIVARIUS ●

● BJÖRN BORG ● POP CULT

● MANFIELD

CHASIN’ ●

DA M

T EEG

Non-Global Blue Retailer

Department Store

NES

DESIGUAL ● DE TUINEN ● STEVE MADDEN ●

K A LV E R S T R A AT

THE STING ●

ROKIN

T AA N IE U W E Z IJ D S V O O R B U R G WA L

IS LE

R ST

74 | G U I D E

MAJE ●

● SANDRO

G-STAR ● RAW

● BUHJAH

Momo

● PC BAGS ROMEO ● VETRO

● QUESTO

PC Hooftstraat

RIJKSMUSEUM

KIEHL’S ● OROGOLD ● DENHAM THE JEANMAKER ●

PROFUOMO ● KAAKS SOUVENIRS ●

P.31

● SUPERTRASH ● SOUVENIRS33.COM ● TRU TRUSSARDI ● STONE ISLAND

SCHAAP + CITROEN ●

ICE AMSTERDAM

● ESCADA

LACOSTE ●

DIAMOND MUSEUM AMSTERDAM

● MEYER

TASCHEN ●

● RIMOWA

MULBERRY ●

● CHOPARD ● LA PERLA ● MONTBLANC

● SALVATORE FERRAGAMO ● PRADA

HONTHORSTSTRAAT HOUSE OF BOLS ●

● LOUIS VUITTON ● LONGCHAMP

JAN LUIJKENST R AAT

JIMMY CHOO ● BALLY ● CHANEL ● CORNELIANI ● TOURBILLON ● TOD'S ● ERMENEGILDO ZEGNA ● ZADIG & VOLTAIRE ● SHOEBALOO ● GUESS BY MARCIANO ● GASSAN BOUTIQUE ●

● KAREN MILLEN ● BULGARI

● OGER ● WOLFORD ● PHILIPP PLEIN ● ● ● ● ●

Café PC

RALPH LAUREN OGER DONNA LIU-JO HERMÈS BRUNELLO CUCINELLI

P.62

VAN GOGH MUSEUM

VAN DE VELDESTRAAT

● TOMMY HILFIGER ● CALVIN KLEIN ● DOUGLAS

PAU LU S P OT T ER ST R AAT

PC HOOFTSTRAAT

VO S SIU S S T R A AT

TIFFANY & CO. ● MONCLER ● ANNE FONTAINE ● CHANEL ● AGENT PROVACATEUR ● DIOR ● JAEGER-LECOULTRE ● THE KOOPLES ● DOLCE & GABBANA ● LORENZO FUENTE ● PHILLIP PLEIN ● MAX MARA ● CHURCH’S ● MCGREGOR ● P.C. HOOFT CLINIC ● HUGO BOSS ● AZZURRO KIDS ● DOLCE & GABBANA ● MARC CAIN ● NESPRESSO ● CLAUDIA STRÄTER ● CARTIER ● PAUL SMITH ● AZZURRO DUE ● HUGO BOSS ● EMPORIO ARMANI ● AZZURRO ●

PAU LU S P OT T ER STRA AT

PC HO OFTSTRAAT

VOSSIUSST RA AT

● IWC / SCHAAP + CITROEN

BURBERRY ● 7 FOR ALL MANKIND ● IKKS MEN & WOMAN ● GUCCI ●

WATCH CITY COSTER DIAMONDS

● TESLA CARS

GIMMICKS ● WOOLRICH ● BOGGI ●

P.62

HOBBEMAS TR AAT

AATKWEG WILLEMSPAR HOBBEMASTR

P.62

● MICHAEL KORS ● CAROLINA BLISS ● MARINA RINALDI ● HACKETT ● DIESEL BLACK GOLD ● ICI PARIS XL ● HILFIGER DENIM ● FOUR BY AZZURRO

STEDELIJK MUSEUM

● FILIPPA K

VAN BAERLESTRAAT

Vondelpark

Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Café

Restaurant

Featured In This Issue

76 | G U I D E

Leidsestraat SINGEL

● ACE & SPYER ● MICHAL NEGRIN ● SHOEBALOO

GSUS IGSUS INDUSTRIES ● FROCELLA ●

● FRONTRUNNER ● KINGS SQUARE ● OCCHIALI OPTICIENS

Johannes

H E R EN

GR AC H

H ER EN

G R AC H

● HUGO BOSS ECCO ● ● ADIDAS ● SUPERTRASH ● G-STAR WOMEN ● KAREN MILLEN ● RITUALS

LEVI’S ● INVOTIS ● LUSH ● PAUW ● COS ● JUST BRANDS ● SOUVENIRS ● JULIETTE POUR ROMEO ● MICHAEL KORS ●

S G R AC

BOOTS MANFIELD CHEESE & MORE BY HENRI WILLIG DE TUINEN

● ● ● ●

HARTMAN CIGARS ● KE RK ST RA

TED BAKER ●

LEIDSESTRAAT

K EIZ ER

ABERCROMBIE & FITCH ●

DANIELE DENTIA ● BUGABOO ●

YOUNG DESIGNERS ● UNITED

GOODS ● CORA KEMPERMAN ● POUR VOUS ● SUNGLASS HUT ● TOURS & TICKETS ●

PRINSENGR

Global Blue Retailer

PALLADIUM ASPACT HUNKEMOLLER ASPAC ONITSUKA TIGER HT SACHA S G R AC K EI Z ER

● ● ● ● ● ● ● ● ● ● ● ●

HANRO MAG BAG CHASIN’ PAUL WARMER BRANDY LOVES MELVILLE AAIKO POP CULT SOUVENIRS PANDORA FILIPPA K TIMBERLAND CAMPER

● BOTTICELLI LIMITED ● NEW ZEALAND AUCKLAND ● PYLONES ● ICI PARIS XL ● SOUVENIRSHOP DE AMSTERDAMMER ● IKKS WOMEN ● MAC

P R IN SE N GR

AC H T

CYNTHIA ●

Featured In This Issue

● ● ● ● ● ●

● THE BODY SHOP

Non-Global Blue Retailer

Restaurant

AC H T

FOR EVERY UNIQUE WOMAN Jewellery that celebrates the uniqueness of women

AMSTERDAM AMSTERDAM ROTTERDAM DEN HAAG ROERMOND

KALVERSTRAAT 86 LEIDSESTRAAT 51 BEURSTRAVERSE 180 PASSAGE 71 MCARTHUR GLEN OUTLET STADSWEIDE 336

78 | G U I D E

ROTTERDAM MOLENWATER WEG

SHI

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BA A

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STR

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GPL

KO R

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BUR

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SCHAAP & CITROEN

EL D

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IS K

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Happy Sushi SCH

IS S T

K AR

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Grand Hotel Central

L SIN

BA A

The Manhatan Hotel

CO O

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HOFPL

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SCH

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CO O L

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P.28

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B IN N

ENW

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LEA

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M AU R

D OU

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Admiraliteit

R IT S

GEL Place Of Interest

LDE

INN

Tourist Information

STB

LAA

NEW YORK BARBERSHOP

Restaurant

Department Store

S H O P | 79

THE HAGUE FR ED ER

T AA

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AC HT

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Dendy

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HOG

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STR A

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HOFKWARTIER

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Featured In This Issue

Café

P.28

80 | G U I D E OPENING TIMES Monday-Friday: 10am-8pm Saturday-Sunday: 9am-8pm

DAY TRIP DESIGNER OUTLET ROERMOND

AMSTERDAM CENTRAAL STATION A30

Discover all your favourite brands at Designer Outlet Roermond, where more than 150 boutiques offer year-round savings of up to 70%. A picturesque location near to the centre of Roermond, the space is also home to cafés, restaurants and a children’s play area. Multilingual customer service advisors are on hand to cater to visitors from across the world. Designer Outlet Roermond, Stadsweide 2, 6041 TD Roermond, +31 (0)475 351777, designer-outlet-roermond.com, mcarthurglen.com

A73

ROERMOND

Designer Outlet Roermond

PERFECT DAY

HOW TO GET THERE

10am The clothing collections at Daniel Hechter are ideal for those with an active lifestyle.

By car From Maastricht take the A73 to exit 19 for Roermond. Follow the signs to Roermond and then to the Designer Outlet. From Eindhoven take the Dutch A2 to exit 40 for Roermond. Follow the signs to Roermond (N280) and then to the Designer Outlet.

2pm Baldinini enjoys a prestigious reputation for its shoes and leather goods. 5pm Pick up a pair of classic American jeans at True Religion. 7pm Alongside its famed Swiss Army knives, Victorinox offers a range of cutlery, watches and fragrances.

Train Station

Outlet

•

By train Designer Outlet Roermond is two hours by direct train from Amsterdam Centraal station, with departures every 30 minutes. When you leave the station, cross Stationsplein and follow the signs to Designer Outlet Roermond; the walk takes 15 minutes. For train times and ticket prices, please visit ns.nl.

S H O P | 81

DAY TRIP BATAVIA STAD FASHION OUTLET Batavia Stad Fashion Outlet offers over 100 boutiques with discounts of up to 70%, as well as relaxed cafés and superb restaurants.

Batavia Stad Fashion Outlet, Bataviaplein 60, 8242 PN Lelystad, +31 (0)320 292900, bataviastad.nl

PERFECT DAY

HOW TO GET THERE

10am Siebel offers a fine selection of luxury watches and diamond jewellery.

By car From Amsterdam, take the Lelystad-Noord exit on the A6 highway and follow the Batavia Stad signs.

1pm Van Bommel is known for its high-quality footwear, which it has been producing since 1734.

By train From Amsterdam Centraal station, take the train to Lelystad. From here, Batavia Stad is a short distance on bus number 3 or by taxi.

3pm Choose your favourite jeans at Denham, the leading Dutch denim and fashion label. 5pm Discover youthful, fashion-forward apparel at the SuperTrash store.

By shuttle bus Take the daily shopping shuttle from the official bus drop-off point in front of Park Plaza Victoria Amsterdam. It leaves Amsterdam at 10am, returning from Batavia Stad at 4pm. Tickets cost €15 for adults and €7.50 for children under 12 years. Batavia Stad Fashion Outlet

L E LY S TA D A6

AMSTERDAM CENTRAAL STATION

OPENING TIMES Monday-Friday: 10am-6pm Saturday-Sunday: 10am-8pm

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

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Contact taxfree@globalblue.com +421 232 111 111

Airside 2. Terminal 3 Departure Hall 3 – next to customs and close to passport control Open: 7am-8:30pm

90 Terjemahan Bahasa Indonesia 104

TRANSLATIONS РУССКИЙ ПЕРЕВОД 32: All Change Перемены к лучшему Салли МакИлхоун рассказывает об амстердамской улице Рокин, которая переживает серьезные перемены и превращается в обязательное для посещения место в городе

Раньше Рокин был обычной промышленной улицей, которой пользовались нечасто и где работали только старые небольшие магазины. Теперь же она превращается в большой центр шоппинга с большим торговым центром и флагманским магазином британского универмага Marks & Spencer. «В 2011 году совместно с муниципальным советом мы разработали концепцию: это будет полноценный городской бульвар с акцентом на стиль, – утверждает Паулина Буурма, руководитель ассоциации предпринимателей и собственников Рокин. – Импульсом к развитию стало

PHOTO: BENITO LA MALFA CC BY-NC-ND 2.0

Амстердам предоставляет множество возможностей для шоппинга. Если вам интересно побывать в небольших независимых бутиках, барах и кафе, то для вас – окрестности De Negen Straatjes («Девять улиц»). А ценителям международных брендов будет интересно на PC Hooftstraat. В последние годы в городе образовалась еще одна

ключевая локация – историческая улица Рокин (Rokin) и ее окрестности.

globalblue.com

открытие новой линии метро Север-Юг».

PHOTO: RASMUS NORLANDER

Развитие транспортной сети, соединившей противоположные части города, сделало окрестности улицы Рокин еще более привлекательными для застройки и идеальными для новой торговой зоны. «Рокин – это торговая улица с самым высоким потенциалом в Нидерландах, – продолжает Буурма. – Подобное сочетание монументальных строений и широкого бульвара преподносит улице необычайные шансы. Новая площадь Рокин с входом в метро и подземной парковкой на 300 мест может стать прекрасным местом для магазинов, музеев, качественных ресторанов и отелей». Строительство планируют закончить к концу этого года. Но уже сейчас на Рокин работают достойные внимания магазины. Один из них – Hogendoorn & Kaufman, на прилавках которого представлены произведения из

globalblue.com

керамики и стекла компаний Lladro, Royal Delft, Lalique, Meissen и кристаллы Swarovski. Владельцы магазина Ангелика Хогендорн и ее сын Рамон лично подбирают ассортимент по своему вкусу. Магазин находится в традиционном деревянном доме на канале и обставлен с душой: выбирая уникальные сувениры, можно любоваться на камин со старинными изразцами и дубовые панели в отделке стен. Если у вас кончилось место в чемодане, магазин Hogendoorn & Kaufman с удовольствием доставит ваши покупки в любую точку мира. Рамон Хогендорн предвкушает будущее Рокин: «Я уверен, что эта реконструкция сыграет значительную роль, поскольку появится метро и большой торговый центр. Это определенно привлечет больше посетителей в Рокин. И в частности – людей со вкусом, поскольку новый центр примет известные модные дома. Мы надеемся, что в результате вдоль Рокин появится еще больше качественных магазинов». Компания Betsy Palmer работает для ценителей обуви с 1996 года. В ее ассортименте – как необычные коллекции самой Бетси Палмер, так и модели брендов Castañer, Chie Mihara и других, от кроссовок и обуви на широком каблуке до ботинокброугов и ботильонов. Дополнить новую пару обуви можно с помощью стильных базовых вещей Forever 21, Weekday и Urban Outfitters. Собрав новый гардероб,

можно изучить выставки в музее Allard Pierson Museum, особенно если вы интересуетесь древними цивилизациями, будь то Римская Империя или древний Египет: некоторым экспонатам более 6000 лет. А если вам хочется расслабиться, то спа Skins Institute в отеле De l’Europe к вашим услугам: здесь есть процедуры для одного и для пар, две сауны, турецкая парная и косметология. Завершите свой день обедом в ресторане Bord’Eau, обладателе двух звезд Мишлен. Здесь сервируют утиную печень, распаренную в листьях комбу, с бульоном из морских водорослей и умэбоси. Отпраздновать особый случай можно в эксклюзивном обеденном зале с «винными стенами»: вдоль стен расставлены шкафы с лучшими винтажными винами в Европе, а из окон открывается красивый вид на реку Амстел. Улица Рокин готовится стать одним из ключевых центров шоппинга в Амстердаме, и чем ближе завершение реконструкции, тем чаще открываются новые магазины. Лето 2016 года станет волнительным временем для этого района: ремонт перейдет в завершающую фазу, и позиции Рокин как обязательной локации для шоппинга укрепятся. Не имеет значения, знаете ли вы Амстердам как свои пять пальцев или посещаете город впервые, вас непременно покорит атмосфера новизны и открывающихся перспектив, поселившееся в окрестностях улицы Рокин.

38: What She Wants Чего хочет женщина Олкей Гулсен основала марку SuperTrash, линию вечерней одежды Olcay Gulsen, а теперь и ателье ST Studio. Она обладает сверхъестественной способностью угадывать желания женщин в одежде. Ханна Льюис поговорила с дизайнером о философии ее бизнес «Наш бренд не статичен, он всегда в движении. Мы включены в жизнь постоянно меняющегося мира вокруг нас», – делится Олкей Гулсен. И эти слова наиболее точно характеризуют творчество этого амстердамского дизайнера и ее модный бизнес. В 2001 году

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успеха Гулсен сделала первую попытку войти в мир дорогой одежды: в 2011 году она открыла вечернюю линию Olcay Gulsen: «Это самая женственная одежда с классическим акцентом. Каждый сезон в специализированном ателье в Нью-Йорке мы шьем небольшую капсульную коллекцию из 50 эксклюзивных вещей и выводим ее на международный рынок высокой моды». Работая над этой линий, Гулсен ориентируется на светские рауты, и наряды Olcay Gulsen теперь носят звезды первой величины.

PHOTO: SUPERTRASH

она основала успешный бренд женской одежды SuperTrash, в 2011 открыла второе направление – линию вечерних нарядов. Теперь Гулсен и ее команда представляют третий проект – ST Studio. Он предназначен другой аудитории, однако «без утраты узнаваемого характера». По большому счету, это не совсем новая аудитория, а те люди, для которых Гулсен создавала свою одежду на протяжении 15 лет и чьи вкусы и привычки изменились со временем. Гулсен обладает удивительной способностью предугадывать потребности женщин, и этот инстинкт дает ей преимущество на конкурентном рынке. «Изначально я стремилась создать бренд, в котором соединились бы модный дизайн и доступность, чтобы эту одежду могла себе позволить любая девушка, – Гулсен рассказывает о своих мотивах, побудивших ее открыть SuperTrash. – SuperTrash – это молодая и актуальная марка, ее востребованные и яркие вещи обладают с откровенным темпераментом. В каждой коллекции есть идеальная футболка с цитатой, эклектичные принты, деним... Доступные вещи, которые вписываются в сезонные тренды». Ориентируясь на молодой модный рынок, SuperTrash стремительно развивался, появлялись фирменные магазины, а в 16 странах вещи бренда были представлены у мультибрендовых ритейлеров. На волне этого

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PHOTO: OLCAY GULSEN

SuperTrash и Olcay Gulsen, конечно, работают для разных аудиторий. Но Гулсен очевидны общие черты, объединяющие всех ее покупательниц: «Мы работаем для женщин с ярким характером». И этот же образ вдохновил дизайнера на новый проект – ST Studio. Лейбл появился в начале этого года и уже встал во главу модной империи Гулсен. Дизайнер прекрасно чувствует перемены в желаниях своих клиенток: они все чаще интересуются безупречным кроем и качественными материалами, а также стремятся к классическому и неподвластному времени дизайну в противовес быстрой моде, превалирующей в последнее десятилетие. Эта марка позиционируется как более изысканная, чем SuperTrash, и более доступная, чем Olcay Gulsen, а потому нацелена не только на globalblue.com

покупателей уже существующих лейблов, но и на тех, кто только знакомится с творчеством Гулсен. «Под брендом ST Studio мы создаем полноценный гардероб для сильных женщин, – объясняет Гулсен. – Каждый сезон мы представляем женственные и классические предметы гардероба, которые будут актуальными очень долго, и идеальные многослойные сочетания. Дополняют коллекцию востребованные именно в этом сезоне образы». Своей любимой вещью в дебютной коллекции она называет серый костюм: «Это очень многоплановая вещь, которая подходит и для дневного гардероба, и для вечера. Я думаю, у каждой женщины должен быть свой идеальный костюм». Кроме того, Гулсен особенно гордится длинными платьями и комбинезонами. Похоже, она вообще воодушевлена каждым нюансом своего дела, и это вне всякого сомнения помогает ей двигаться вперед. На этот год запланирована полная реконструкция существующих концепт-сторов компании: бутики SuperTrash превратятся в пространства ST Studio (а коллекции SuperTrash будут доступны только у других ритейлеров). Новое оформление будет отражать базовую идею бренда – соединение силы и слабости, которое воплощается в сочетании дуба с перламутром, вельвета со стеклом. Гулсен всегда борется за «политику открытости в покупательском сервисе». Поэтому прилавки

в магазинах будут круглыми, а не квадратными, что облегчает общение клиентов и стилиста. Персонал здесь всегда дружелюбен и компетентен в своей задаче подобрать каждому клиенту вещи, подчеркивающие индивидуальность. «Я думаю, чтобы выглядеть стильно, нужно носить одежду, в которой вы хорошо себя чувствуете», – говорит Гулсен. Учитывая количество проектов, которые Гулсен ведет одновременно, интересно узнать, где она черпает бесконечное вдохновение и силы. Может быть, в ее стиле есть нечто истинно нидерландское? «Конечно, мои вещи были придуманы и созданы здесь, поэтому в них наверняка проявляется нидерландский стиль. В то же время, в известном смысле, у нашего стиля нет границ, поскольку мода живет повсюду. Нашу коллекцию можно называть космополитичной». В ST Studio Гульсен соединяет «удобство, которое востребовано среди жительниц нашей страны» и атмосферу высокой моды. И наверное, именно это предопределяет особенную эстетику этого бренда. По ее словам, мотивация, помогающая двигаться вперед, тоже обнаруживается всюду: «Не нужно постоянно путешествовать куда-то далеко, чтобы вдохновиться... Знаю, это избитая мысль, но невозможно отправиться на поиски вдохновения – вдохновение само находит вас». globalblue.com

82: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €50 и сэкономьте до 16% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

Wooden Shoes, how are they made?

Find out at the Wooden Shoe Workshop Wooden shoes have been worn in Holland for more than a 1000 years and not only are they still being worn today, but over a million pairs are still made and sold each year. A unique collection of clogs is on display in our Clog Museum, giving additional insight into the historical tradition of this fascinating footwear. Visit our Workshop for a demonstration, try some on, take photo’s and browse around. What a great way to experience historic Holland!

Wooden Shoe Workshop ’De Zaanse Schans’ www.clogs.nl • info@clogs.nl FREE ENTRANCE

• FREE DEMONSTRATION • FREE MUSEUM

Transport from Amsterdam By train: From Amsterdam Central Station take the train to Uitgeest as far as Koog-Zaandijk Station and follow the signs to the Zaanse Schans. It will take approximately 10 minutes to walk from the station to the Zaanse Schans. By car: From Amsterdam ring road A10 in the direction of Zaanstad. Exit A8 direction Zaandam and then A7, direction Purmerend. Take the frst exit and follow the signs to the Zaanse Schans. By bus: There is a bus service (bus 391) from Amsterdam (located in front of Amsterdam Central Station) direct to the Zaanse Schans.

Purmerend Zaanse Schans

Zaandam Haarlem

Discover Holland, visit windmill village the Zaanse Schans

Amsterdam Schiphol

92 美文翻译

32: All Change 改头换面在阿姆斯特丹的罗肯地区，一场实实在在、激动人心的改造正在进行。Sally McIlhone带您前往这座城市，探索最新的必游之地在阿姆斯特丹，人们有着丰富多样的购物选择。喜欢在小型独立精品店、酒吧和小餐馆徜徉的人可以在第九街（De Negen Straatjes）逛逛，而PC Hooftstraat名品街则荟萃了众多顶级国际设计天才。过去几年里，这座城市有了一处新兴购物胜地：罗肯（Rokin）老街及其周边地区。从前的罗肯街是一条未被充分利用的工业大道，零星坐落着几家由来已久的商铺。如今，它正转型为一处零售重地，将会拥有一家奢侈品概念店和英国玛莎百货（Marks & Spencer）旗舰店。“2011年，我们与当地议会携手描绘了这样的愿景：一条别具一格的城市大道，” 罗肯企业家及业主协会经理Pauline Buurmac说道。“当时，新的地铁系统正在建造南北线路，我们以此为契机，萌生了这样的愿景。” 这个新运输网络的诞生，将城市的两端联系了起来，罗肯街也因此成为了日益热门的改造区，更是新购物区的完美选址。”罗肯是荷兰最具潜力的购物街，” Buurma继续说道。“纪念性建筑加上宽敞的大道，给罗肯带来了非比寻常的机会。新罗肯广场拥有成熟的地铁系统和 300个地下停车位，这为特别商店、博物馆、高端餐厅和酒店提供了得天独厚的区位条件。” 罗肯地区的开发工作将于今年完工，许多有趣的商铺已然 globalblue.com

入驻，待您发掘。走进Hogendoorn & Kaufman，琳琅满目的陶瓷和玻璃制品定会令您应接不暇，Lladro、Royal Delft、Lalique 和Meissen等名牌的产品一应俱全，施华洛世奇的水晶亦不在话下。Angelique与Ramon Hogendoorn母子俩悉心经营店铺，亲自甄选货品，店内商品无不体现着两人的审美水准与经营概念。传统运河小木屋的布景，也同样予人启发；在您挑选纪念品带回家时，那贴着瓷砖的旧壁炉和橡木板定将让您惊叹连连。如果您的行李箱空间不够，Hogendoorn & Kaufman 甚至能帮您将买好的商品寄送到世界上任何地方。谈到罗肯的未来，Ramon十分兴奋。“有了地铁和新的大型购物中心，这里便重焕了生机。我认为这是件好事，这意味着罗肯会迎来更多的游客，”他解释道。“有了新的购物中心供奢华品牌店铺入驻，就会有更多的奢侈品购物者来到这里。因此，我们希望罗肯沿线能开设更多的高端店铺。” 对鞋履爱好者来说，Betsy Palmer是一枚隐藏的宝石。这家店开设于1996年，出售Palmer本人和 Castañer、Chie Mihara等品牌的新奇设计，从运动鞋、粗跟鞋、平底布洛克鞋到及踝靴，各类款式任您挑选。若想让新鞋造型更加完满，就去Forever 21、Weekday和Urban Outfitters找几款造型时髦而个性的服装吧。衣服鞋履都焕然一新后，接下来可以去探索阿拉德·皮尔逊博物馆（Allard Pierson Museum）的展品了。从罗马帝国到古埃及，对古代文明感兴趣的游客必定会对远达6000 年前的手工制品赞叹不已。和考古学相比更喜欢放松休闲的游客不妨前往De l’Europe酒店，享受Skins Institute（皮肤研究所）的spa水疗。

T H E

E X P E R I E N C E W W W.ROYA LDELFT.COM

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独行的旅人或夫妇都可在此享受到多种多样的疗法，还有两间桑拿房、一个土耳其蒸汽浴缸和一系列美容护理项目可以选择。用米其林二星餐厅Bord’Eau的晚餐结束这一天吧。尝一尝海带蒸鸭肝，再配上海藻肉汤，佐以梅干。如果您需要庆祝特别的日子，餐厅还会为您提供带有“酒壁”的专供包厢。您将被众多欧洲最优质的陈年佳酿环绕着，尽赏阿姆斯特河的壮丽景色。新店铺如雨后春笋般涌现，这里的翻新工作也接近尾声。已然人声鼎沸的罗肯地区，非常适合作为阿姆斯特丹的重点零售中心。2016 年夏季注定会激动人心，翻新项目的最终阶段将进一步巩固罗肯作为“购物必经之所”的地位。不论您是对阿姆斯特丹的一切熟稔于心，还是初次拜访这里，洋溢在这片天地中的点点心意和乐观气息一定会让您备受感染。 38: What She Wants 她想要的是什么

她的团队正在庆祝第三个商标的问世：ST Studio。这条新的生产线将在满足不同受众的同时，“不失品牌个性”。ST Studio面向的倒未必是新的受众，而是15年来忠实于 Gulsen、审美和习惯已有所改观的老主顾。Gulsen确实有能力预见女性的需求。正是靠这种直觉，她才在竞争激烈的市场中所向披靡。 “我想创造这样一种时尚品牌：既有高街的设计感，又能让每个女孩都买得起，”Gulsen如此阐述SuperTrash背后的灵感。“SuperTrash 是个年轻的品牌。它以热门的时尚单品引领潮流，在醒目的衣物中张扬性格。每个系列都包含完美的宣言T恤、风格各异的印花、牛仔布……既应季又买得起。” 迎合着年轻而富有时尚感的市场，SuperTrash迅速成长，并已在全球逾16个国家拥有门店和稳定的零售商。受此鼓舞，Gulsen首次进军高端服装领域，于2011年推出了以自己名字命名的晚礼服产品线。“Olcay Gulsen系列的产品是极

“作为品牌，我们并非一成不变，反而是充满活力的，跟随瞬息万变的世界一同发展，”Olcay Gulsen说道。不论是关于自身还是关于她的时尚事业，这位来自阿姆斯特丹的设计师都已道出了肺腑之言。2001 年成功创立女装品牌SuperTrash 后，她又于2011年组建了一条同名产品线，设计奢华晚礼服。如今， globalblue.com

PHOTO: ST STUDIO

Olcay Gulsen女士不仅是时尚品牌SuperTrash的创始人，还打造了一条同名晚礼服产品线以及如今的ST Studio。她以非比寻常的能力，创造出无数女性梦寐以求的服饰。Gulsen在此向Hannah Lewis 详述她的商界哲学

PHOTO: ST STUDIO

其女性化又带有经典风情的，”这位设计师说道。“每个季节，我们都会通过纽约专门的工作坊推出一个包含50件独一无二单品的迷你系列，瞄准高端国际市场发售。”这些作品已被众多一线明星穿上身，而 Gulsen也将红毯记挂于心，倾心打造令人惊叹的时尚佳作。 SuperTrash和Olcay Gulsen或许被不同的受众分散着心力，但在 Gulsen看来，她的顾客们有着清晰的共同点。“我们要迎合的，是拥有真性情的女性，”她简单地解释道。这种个性鲜明的女性，亦是她的新品牌ST Studio背后的灵感。今年早些时候问世的ST Studio，已经成为Gulsen时尚帝国的新标兵。它的诞生，是因为Gulsen察觉到了顾客们悄然变化的时尚愿望——人们越来越中意上佳的剪裁和面料，以及经典、恒久的设计，而过去十年里那么热门的快时尚，如今已是明日黄花。应运而生的ST Studio，比 SuperTrash更显老练，又比Olcay

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Gulsen更接地气。看来，它不仅能取悦两条既有产品线的消费群体，还能满足新受众的需求。 “ST Studio出品的现代女装，从头到脚尽显女性本色，”Gulsen 解释道。“柔美而经典的、穿一辈子都不会过时的基本款，搭配完美的叠层着装，以及随着季节流转为系列产品作补充的个性时装。”首次亮相的系列中，她最喜欢那件灰色西装：“它的用途非常广泛，朝夕皆宜穿着。我认为，每个女人都该拥有一套得体的正装。”不过，那一系列曳地长裙和连体衣也令她颇为自豪。其实，Gulsen似乎对自己事业的方方面面都怀有真挚的热情，这个特质无疑使她更上一层楼。今年，品牌当下的店铺理念将全面升级。随着ST Studio入主 SuperTrash专卖店，SuperTrash 产品将只在其他零售店出售。新的理念中，力量将与柔弱并存，正如 Gulsen在服饰中凸显的那样—— 橡树与珍珠母、天鹅绒与玻璃和谐交融。一直以来，Gulsen都致力于“ 为消费者选购行为的方方面面提供开放式服务”，所以店内的柜台都是圆形而非方形，让顾客与造型专家的互动更为轻松。店员们都热情友好，而且熟稔挑款知识，竭诚为顾客挑选最适合个人的完美款式。“我觉得，身穿令自己感觉良好的衣服时，你看上去才最时髦，”Gulsen如此说道。这么多项目齐头并进，令人不禁好奇——Gulsen那似乎源源不绝的灵感是从哪儿来的？她的作品是天生就具备荷兰特色吗？“我的作品是在这儿设计和诞生的，所以肯定有着荷兰的印迹。但在某种程度上，我们是不分国界的——因为时尚无处不在。我认为我们的系列产品非常国际化。”在ST Studio，Gulsen将“大多数荷兰女性

渴望的舒适风格”与高端时尚的设计感结合在一起，也许这便是该品牌独特美感的来源。至于那令她不断前行的灵感，Gulsen认为它是无处不在的。“你并不一定总要远行才能得到灵感……我知道这听上去像老生常谈，但灵感不是你出去找就能找到的，而是应该让灵感自然而然地找到你。” 82: When You Shop The World, Shop Tax Free 畅购全球，尊享退税当您在全球顶级购物区中的27万多家商店消费时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只是寻找蓝星标志或者问询商家是否提供环球蓝联（Global Blue）服务，然后遵循我们简单的退税过程： 1. 消费购物无论您在哪里消费，请索要环球蓝联退税表格（Global Blue Tax Free Form），并记得保存小票。 2. 申请退税当您准备回家时，您需要先去出发城市的海关柜台请他们在您的退税表格上盖章，然后再到环球蓝联的退税点领取您的退税款。联系方式： taxfree@globalblue.com +421 232 111 111 最低消费€50即可节约高达购买价格16%的税。请注意：最终退款将包含增值税总额，但是要扣除管理手续费。部分机场还将以退税申请表为单位收取现金退税手续费。 globalblue.com

Terjemahan Bahasa Indonesia

32: All Change Semua Berubah Daerah Rokin di Amsterdam sedang mengalami peremajaan besar-besaran dan menggairahkan. Sally McIlhone menjelajahi pelosok wajib kunjung terbaru kota ini Amsterdam adalah sebuah kota dengan berlimpah pilihan belanja yang beragam. Mereka yang lebih suka memindai butik, bar, dan kafe kecil yang independen terlayani dengan baik di daerah De Negen Straatjes (‘Jalan Sembilan’), sementara PC Hooftstraat menawarkan inti sari bakat desain internasional. Dan di dalam beberapa tahun terakhir, kota ini menyaksikan munculnya sebuah lokasi utama baru: jalan bersejarah Rokin dan daerah sekitarnya. Rokin saat ini sedang bertransformasi dari sebuah bulevar industri yang kurang termanfaatkan dan diselingi segelintir toko bersejarah panjang menjadi sebuah poros ritel yang akan mengusung toko konsep mewah dan lokasi utama toserba Inggris Marks & Spencer. ‘Di tahun 2011, kami mengembangkan sebuah visi bersama dewan setempat: sebuah bulevar kota yang bergaya,’ ujar Pauline Buurma, pengurus asosiasi pengusaha dan pemilik properti Rokin. ‘Pemicunya adalah pembuatan jalur baru

utara-selatan sistem metro.’ Pembuatan jaringan angkutan baru ini, yang menghubungkan kutub-kutub berlawanan kota ini, telah mengubah Rokin menjadi tempat yang makin memikat bagi peremajaan dan lokasi yang sempurna bagi sebuah kawasan perbelanjaan baru. ‘Rokin adalah jalan perbelanjaan dengan potensi tertinggi di Belanda,’ sambung Buurma. ‘Kombinasi gedung-gedung monumental dan bulevar yang lebar memberi Rokin peluang yang luar biasa. Alun-alun Rokin yang baru dengan sistem metro yang canggih dan 300 lahan parkir bawah tanah menawarkan sebuah daerah yang unik bagi toko spesialis, museum, serta restoran dan hotel kelas atas.’ Dengan pembangunan akan selesai belakangan tahun ini, sudah banyak toko yang memancing rasa ingin tahu akan

ditemukan di Rokin. Hogendoorn & Kaufman menyetok ajaran keramik dan barang pecah belah yang mengesankan, yang meliputi produk dari merek-merek seperti Lladro, Royal Delft, Lalique, Meissen, serta kristal karya Swarovski. Dikelola oleh satu tim ibu dan putra Angelique dan Ramon Hogendoorn, toko ini diisi dengan barang-barang yang telah mereka pilih secara pribadi untuk kaliber dan konsep mereka. Suasananya, di sebuah rumah kanal kayu tradisional, sama mengilhaminya; takjubilah perapian berubin antik dan panel berbahan oak sembari Anda memilih barang untuk dibawa pulang sebagai cendera mata. Jika Anda kehabisan ruang di koper, Hogendoorn & Kaufman bahkan akan mengapalkan belanjaan Anda ke mana saja di dunia. Ramon bersemangat tentang masa depan Rokin. ‘Saya meyakini bahwa peremajaan akan menjadi sesuatu yang baik, dengan metro dan pendirian sebuah pusat perbelanjaan besar baru. Ini berarti akan lebih banyak pengunjung ke Rokin,’ urainya. ‘Dengan pusat baru itu ditujukan untuk menampung toko-toko mewah, artinya akan makin banyak pebelanja mewah. Sebagai akibatnya, kami berharap lebih banyak toko kelas atas akan dibuka di sepanjang Rokin.’ Betsy Palmer adalah sebuah permata tersembunyi bagi penggemar alas kaki. Dibuka di tahun 1996, toko ini menawarkan desain-desain tidak lazim dari

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Palmer sendiri dan merek-merek yang mencakup Castañer dan Chie Mihara. Pilihlah dari kets dan tumit blok hingga brog datar dan bot selutut. Untuk melengkapi sepatu baru Anda, carilah pernakpernik busana ringkas dengan keunggulan kontemporer di Forever 21, Weekday, dan Urban Outfitters. Setelah Anda berinvestasi pada isi lemari yang sama sekali baru, mampirlah untuk menyusuri benda-benda pameran di Allard Pierson Museum. Mereka dengan minat pada peradaban bersejarah, dari Kekaisaran Romawi hingga Mesir Kuno, akan khususnya terkesan oleh artefak-artefak yang berasal dari hingga 6.000 tahun silam. Bagi mereka yang lebih suka relaksasi daripada arkeologi, spa Skins Institute di hotel De l’Europe menawarkan beragam perawatan bagi wisatawan sendirian atau berpasangan, serta dua sauna, sebuah kamar mandi uap Turki, dan serangkaian pilihan perawatan kecantikan. Akhiri hari Anda dengan makan malam di Bord’Eau, yang mengusung dua bintang Michelin. Di sini Anda bisa mencicip hidangan yang meliputi hati bebek yang dikukus dalam kombu dengan air kaldu rumput laut dan prem umeboshi. Jika Anda merayakan sebuah peristiwa istimewa, restoran ini bahkan menawarkan ruang makan eksklusif dengan ‘dinding anggur’ yang memungkinkan tamu menikmati pemandangan spektakuler sungai Amstel seraya globalblue.com

dikelilingi oleh beberapa dari anggur terbaik di Eropa. Daerah Rokin digadanggadang untuk menjadi sebuah pusat ritel utama di Amsterdam, dengan toko-toko baru dibuka semakin kerap menjelang perampungan kerja renovasi. Musim panas 2016 siap untuk menjadi waktu yang menggairahkan bagi daerah yang sudah hiruk pikuk ini, seraya tahap-tahap akhir dari temu diri kembalinya akan mengukuhkan posisinya sebagai sebuah tujuan wajib kunjung untuk berbelanja. Apakah Anda mengenal Amsterdam bak punggung tangan sendiri, atau Anda mengunjungi kota ini untuk kali pertama, kesan dan rasa kebaruan dan optimisme di sekitar ruang ini pasti menular. 38: What She Wants Yang Diinginkan Perempuan Olcay Gulsen – pendiri SuperTrash, lini busana malam yang senama dengan dirinya, dan sekarang ST Studio – mempunyai satu kemampuan luar biasa untuk membuat pakaian yang diidamkan perempuan. Dia menjelaskan filosofi bisnisnya kepada Hannah Lewis ‘Sebagai sebuah merek, kami tidak statis, namun dinamis. Kami berkembang mengikuti dunia yang berubah di sekitar kami,’ ujar Olcay Gulsen. Kata-kata yang lebih benar hampir tidak bisa diucapkan tentang perancang yang berpangkalan di Amsterdam

PHOTO: OLCAY GULSEN

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ini dan bisnis modenya. Setelah mendirikan merek pakaian perempuan SuperTrash yang sukses di tahun 2001, dan di tahun 2011 menyorongkan lini busana malam mewah kedua yang senama dengan dirinya, Gulsen dan timnya sekarang merayakan peluncuran label ketiga: ST Studio. Lini baru ini akan melayani sebuah kalangan yang berbeda ‘tanpa kehilangan jati diri merek kami’. Bukan kalangan baru, secara harfiah, namun mereka yang telah “dibusanakan” Gulsen selama 15 tahun, mereka yang cita rasa dan kebiasaannya telah berkembang. Gulsen mempunyai kemampuan nyata menyongsong kebutuhan perempuan, dan naluri inilah yang memberinya keunggulan di sebuah pasar yang sarat persaingan. ‘Saya ingin menciptakan

sebuah merek mode yang mengaitkan desain dengan masyarakat awam dan terjangkau bagi setiap gadis,’ ujar Gulsen tentang ilham di balik SuperTrash. ‘SuperTrash adalah muda dan ikut tren dengan hit yang modis dan potongan yang lugas berkarakter blak-blakan. Tiap koleksi berisi kaus bermotif kutipan yang sempurna, cetak berwawasan, denim … Potongan berharga terjangkau yang cocok dengan musim.’ Dengan melayani pasar kaum muda yang sadar mode, SuperTrash bertumbuh dengan cepat, membuka toko, dan menembus peritel di lebih dari 16 negara di seluruh dunia. Ditunjang oleh keberhasilan ini, Gulsen melakukan terobosan pertamanya ke dunia busana kelas atas, dengan meluncurkan lini busana malam yang senama dengan dirinya di tahun 2011. ‘Olcay Gulsen adalah sebuah koleksi over feminin dengan geliat klasik,’ ujar sang perancang. ‘Tiap musim, sebuah koleksi kapsul kecil berisi 50 potongan eksklusif dan unik dibuat di sebuah studio spesialis di New York dan diluncurkan dengan fokus kuat pada pasar internasional eksklusif.’ Hasilnya telah dikenakan oleh sejumlah bintang termahal, dan Gulsen menciptakan karyakaryanya yang menakjubkan dengan mengingat karpet merah. SuperTrash dan Olcay Gulsen mungkin ditujukan kepada khalayak yang berbeda, namun bagi Gulsen, bakat bersama

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karyanya yang serba guna. Malah, Gulsen tampak sungguh-sungguh antusias tentang setiap aspek dari bisnisnya, sebuah bakat yang tidak diragukan telah membawanya maju. Tahun ini akan menyaksikan sebuah perombakan total konsep toko saat ini dari merek ini, karena butik SuperTrash menjadi ruang ST Studio (dengan SuperTrash tersedia hanya lewat peritel lain). Konsep baru akan mewakili penjajaran kekuatan dan kerentanan yang dijawab Gulsen di dalam pakaian karyanya, yang mencampur oak dengan kerang mutiara, dan beludru dengan kaca. Gulsen selalu berupaya mewujudkan ‘pelayanan terbuka di setiap aspek perjalanan pelanggan’, sehingga meja konter di tokonya akan bundar, bukan persegi, yang memungkinkan interaksi yang lebih lancar antara klien dan penata gaya. Stafnya

ILLUSTRATION: ST STUDIO

yang mengaitkan para kliennya adalah jelas. ‘Kami melayani perempuan dengan karakter yang nyata,’ jelasnya dengan ringkas. Dan perempuan berkarakter inilah yang juga menjadi ilham di balik usaha barunya, ST Studio. Diluncurkan di awal tahun ini, ST Studio adalah wayang baru bagi imperium mode Gulsen, dilahirkan dari keinginan berubah yang dirasakan Gulsen pada para kliennya, yang makin mencari potongan dan bahan yang cemerlang, bersama desain klasik yang abadi, sebagai kebalikan dari mode cepat yang telah begitu dominan selama satu dasawarsa terakhir. Lebih canggih daripada SuperTrash, dan lebih terjangkau daripada Olcay Gulsen, lini ini sepertinya siap untuk memikat bukan hanya kedua kalangan pelanggan yang ada, namun juga sebuah khalayak baru. ‘ST Studio menciptakan busana perempuan kontemporer dengan kesan dari kepala hingga kaki bagi mereka yang autentik,’ urai Gulsen. ‘Busana esensial feminin klasik yang awet seumur hidup, potongan berlapisan sempurna dan kesan berarah yang melengkapi koleksi musim demi musim.’ Potongan favoritnya dari koleksi debutnya adalah satu setelan abu-abu: ‘Ini amat serba guna dan membawa Anda dengan mudah dari siang ke malam. Saya pikir setiap perempuan semestinya memiliki setelan yang bertenaga.’ Namun, dia juga amat bangga akan jajaran gaun maksi dan terusan (all-in-one)

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ramah dan berpengetahuan luas, dan berusaha mencocokkan pengunjung dengan potongan busana yang sempurna bagi si pengunjung sebagai pribadi. ‘Saya pikir Anda terlihat bergaya ketika mengenakan busana yang membuat Anda merasa nyaman,’ ujar Gulsen. Dengan begitu banyak proyek sekaligus, akan memancing rasa ingin tahu untuk mengetahui tempat Gulsen menemukan ilham yang seperti tidak habishabis. Apakah busana-busananya khas Belanda, misalnya? ‘Yah, busana-busana ini dilahirkan dan dirancang di sini, jadi pasti memiliki sesuatu yang Belanda, namun dengan suatu cara, kami bersifat tanpa batas – karena mode menyebar ke mana saja. Saya pikir koleksi kami sangatlah internasional.’ Di ST Studio, Gulsen memadukan ‘gaya nyaman yang diidamkan kebanyakan perempuan Belanda’ dengan rasa mode tinggi, dan mungkin inilah yang memberi labelnya estetika yang khas. Mengenai ilham yang menjaganya terus maju, dia meyakini bahwa dia menemukannya di mana-mana. ‘Orang tidak harus selalu berjalan jauh untuk merengkuh ilham ... Saya tahu bahwa itu terdengar klise, namun Anda tidak bisa pergi keluar dan mencari ilham, ilhamlah yang akan menemui Anda.’ 82: When You Shop The World, Shop Tax Free Saat ingin memborong dunia, belanjalah bebas pajak globalblue.com

Belanja Bebas Pajak Global Blue memberi Anda penghematan atas pembelian di lebih dari 270.000 toko di berbagai kawasan belanja terbaik di dunia. Jadi, mengapa tidak bergabung dengan 26 juta wisatawan yang berbelanja bebas pajak bersama Global Blue setiap tahun? Cukup cari tanda bintang biru atau tanyakan tentang Global Blue, lalu ikuti proses gampang kami. 1. Belanja Kapan saja Anda berbelanja, mintalah Formulir Bebas Pajak Global Blue dan simpan baikbaik bon/tanda terima Anda. 2. Klaim Ketika berangkat pulang, kunjungi loket pabean di titik keberangkatan untuk meminta persetujuan atas bon sebelum menagih pengembalian dana di salah satu meja layanan pelanggan kami. Kontak: taxfree@globalblue.com +421 232 111 111 Belanjalah minimum €50 dan hemat hingga 16% dari harga pembelian. Ingatlah bahwa pengembalian dana final yang Anda terima akan mencakup total PPN, dikurangi biaya administrasi. Di beberapa bandara dikenakan biaya penanganan tunai per Formulir Bebas Pajak jika Anda memerlukan pengembalian segera dalam bentuk uang tunai.

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