SHOP London Luxury SS19

LONDON | 伦敦 | ЛОНДОН |

LONDON Luxury Edition Spring/Summer 2019

EXPLORE LONDON: enjoy luxury shopping in Britain’s beautiful and vibrant capital city with our insiders’ guide

EDITOR’S LETTER

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Whether you are travelling for business or pleasure, we can help you discover the very best of this vibrant city. London has much to offer, as you’ll discover in our guide on page 42. Don’t miss our feature on townhouses ‒ the answer to shopping in the digital age (page 36), and our interview with London jeweller Annoushka Ducas (page 32). We also seek out the top looks for the season. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in the UK. We publish guides to the most prestigious destinations across Europe. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in London. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth. For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

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CONTRIBUTORS RUI RICARDO

LUCINDA TURNER Lucinda Turner, SHOP’s fashion editor, studied linguistics at Queen Mary University of London before pursuing a career in publishing. Since graduating she has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire. globalblue.com

REBECCA RHYS-EVANS SHOP’s associate fashion and lifestyle editor Rebecca Rhys-Evans has a degree in American literature from the University of Liverpool and formerly ran the online team at Flannels.com. She has previously written for international fashion brands and magazines.

FANI MARI Fani Mari, SHOP’s deputy fashion editor, has a strong interest in fashion writing and photography. Originally from Greece, she moved to London to study journalism and psychology at City University. She also completed a master’s degree in fashion journalism at Central Saint Martins.

ILLUSTRATION: RUI RICARDO ‒ FOLIO ART; PHOTO: (RIGHT) VANITYSUDIOS.CO.UK

Rui Ricardo created this season’s cover illustration for SHOP London Luxury. His highly polished style is perfectly showcased in this sophisticated depiction of London’s Bond Street. Rui’s other clients include the Wall Street Journal, British Airways and Esquire magazine. Discover SHOP London Luxury and our other editions at issuu.com/globalblue.

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SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Rui Ricardo ‒ Folio Art Production editor Katie Muxworthy Fashion editor Lucinda Turner Deputy fashion editor Fani Mari News editor Ginger Rose Clark Associate fashion and lifestyle editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Picture assistant Chris Bechtsudis Senior designer Aaron Carline Midweight designer Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener Social media strategy and branded partnerships manager Sufiyeh Hadian-Clarke

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Yangzi Liang Assistant Chinese online editors Ye Ye, Luyue Zhang Chinese translator Chenguang Yi Russian editor Gary Ramazanov Russian communications assistant Elizaveta Kolesnikova Russian translator Teena Garnik Arabic editor Haneen Malaeb Print Dane Consultancy Art director Fabio Gervasoni Senior designers Peter Darkin, Joanna Orchard Midweight designer Kiranjeet Kaur Junior designer Tatjiana Antoniou Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Digital production assistant Linda Hau

G LO B A L B L U E U K Managing director UK and Ireland Derrick Hardman Sales manager – head of key accounts Peter Blake Sales manager – head of accounts Sarah Bubien Head of department stores Dean Jones Marketing account manager Christina Bachler Head of acquiring Ghermaine Henry Global key account managers Richard Harvey, Emma Nicholl Key account managers Leonie Adams, Dianeth Cedeno-Gonzalez, Ramesh Juneja, Jerry Junkere, Victoria Taylor Account managers Adil Hussain, Anita Krejic, Eleaine Levi, Mersiha Muratovic, Jasmine Sim, Tatjana Todorovic, Nacim Touenti Global Blue UK, 7th f loor, 52 Grosvenor Gardens, London SW1W 0AU, UK +44 (0)20 8232 1900 Regional tourist office Visit Britain London and Partners Advertising enquiries Contact Christina Bachler: cbachler@globalblue.com

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

CONTENTS CHECK OUT 14

STREET STYLE 22

SHOP selects a standout piece from London this season

Our pick of London’s best dressed for spring/summer 2019

Key looks for the season, from fashion and footwear to jewellery and accessories

SHOP WINDOW 24 Discover the new Pomellato boutique on New Bond Street

NEWS 26

LONDON GUIDE 42

Seasonal updates on shops, services and new products

Maps and guides to the key shopping areas of London

10 QUESTIONS … 32

HOW TO SHOP TAX FREE 57

… with Annoushka Ducas, whose jewellery is worn by celebrities across the world

FEATURE TALK OF THE TOWNHOUSE 36 As stores across the world struggle to secure footfall in the digital age, some of London’s luxury brands may have found the answer, by turning gracious residences into shopping experiences. Lucinda Turner reports

The simple steps to saving money on your shopping

TRANSLATIONS 58 中文翻译 60 Русский Перевод 65 ‫ترجمة باللّغة العربيّة‬ SOUVENIR 66 The essential item to bring home

Above (from left): two bags from the Peter Pilotto x Rosantica spring/summer 2019 collection; Matchesfashion.com’s townhouse at 5 Carlos Place

PHOTO: (RIGHT) CAT GARCIA

PRODUCTS 16

CHECK OUT

GOTHIC ROMANCE Launched in 2014 by Susie Cave, The Vampire’s Wife has achieved the seemingly impossible feat of creating a dress that suits every woman. The name of the brand comes from an unfinished book by the founder’s singer song-writer husband Nick Cave. The Vampire’s Wife has very quickly gained international recognition and is especially popular with celebrities and actresses in the US and UK. This floral green, blue and white dress Save up to 19% by shopping tax free, see page 57

has the brand’s characteristic cinched-in waist, and frill details and balloon sleeves for added romanticism. As with the rest of the line, this piece is very versatile; it can be dressed up with heels and accessories or dressed down with white leather sneakers and a biker jacket. fm The Vampire’s Wife dress, £695, Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234, thevampireswife.com FOR MAP GO TO PAGE 49

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STYLE MIXER Make a midi skirt the focal point of your outfit for spring/summer and wear it with an elegant top, jacket and accessories

Escada jacket, £845, Escada, 129 Sloane Street, London SW1X 9AT, +44 (0)20 7245 9800, escada.com

Burberry bag, £1,390, Burberry, 121 Regent Street, London W1B 4TB, +44 (0)20 7806 8904, burberry.com

Jimmy Choo shoes, £475, Jimmy Choo, 27 New Bond Street, London W1S 2RH, +44 (0)20 7493 5858, jimmychoo.com

Mulberry wallet, £315, Fenwick, 63 New Bond Street, London W1S 1RQ, +44 (0)20 7629 9161, mulberry.com

Save up to 19% by shopping tax free, see page 57

PHOTO: (SHOES) KAREN BENGALL

Max Mara sunglasses, £170, Max Mara, 19-21 Old Bond Street, London W1S 4PU, +44 (0)20 7499 7902, maxmara.com

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Van Cleef & Arpels bracelet, £4,350, Van Cleef & Arpels, 9 New Bond Street, London W1S 3SW, +44 (0)20 7493 0400, vancleefarpels.com

Eileen Fisher top, from £187.79, Eileen Fisher, 96 Marylebone High Street, London W1U 4RH, +44 (0)20 7487 1120, eileenfisher.com

De Beers bracelet, price on request, De Beers, 50 Old Bond Street, London W1S 4QT, +44 (0)20 7758 9700, debeers.co.uk

Marina Rinaldi skirt, £313, Marina Rinaldi, 5 Albemarle Street, London W1S 4HF, +44 (0)20 7629 4454, marinarinaldi.com

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Frey Wille earrings, £4,220, Frey Wille, Nuffield House, 45 Piccadilly, London W1J 0DS, +44 (0)20 7734 0981, freywille.com

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Amrapali earrings, £1,048, Harrods, 87-135 Brompton Road, London SW1X 7XL, +44 (0)20 7730 1234, amrapalijewels.com

Ara Vartanian earrings, £11,300, Ara Vartanian, 44 Bruton Place, London W1J 6PB, +44 (0)20 7493 4751, aravartanian.com

PLAY IT BY EAR Update your outfits throughout the spring/summer season with dazzling earrings

Shaun Leane earrings, £695, Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), shaunleane.com

Save up to 19% by shopping tax free, see page 57

Pippa Small earrings, £1,600, Pippa Small, 210 Westbourne Grove, London W11 2SB, +44 (0)20 7792 1292, pippasmall.com

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Aurélie Bidermann earrings, £2,166, Matchesfashion.com, 87 Marylebone High Street, London W1U 4QU, +44 (0)20 7487 5400, aureliebidermann.com

David Morris earrings, £29,000, David Morris, 180 New Bond Street, London W1S 4RL, +44 (0)20 7499 2200, davidmorris.com

Lark & Berry earrings, £825, Lark & Berry, 52A George Street, London W1U 7EA, +44 (0)7728 240385, larkandberry.com

Messika earrings, £6,030, Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), messika.com

Boucheron earrings, £12,250, Harrods, 87-135 Brompton Road, London SW1X 7XL, +44 (0)20 7730 1234, boucheron.com

Stephen Webster earrings, £12,200, Stephen Webster, 130 Mount Street, London W1K 3NY, +44 (0)20 3298 0970, stephenwebster.com

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MODERN MAN

Mix sharp tailored trousers with a casual jacket and contemporary accessories for a fashion-forward look

Hublot Big Bang Meca-10 watch, £18,200, Hublot, 14 New Bond Street, London W1S 3SX, +44 (0)20 7499 5765, hublot.com

Boss jacket, £945, Boss, 178-180 Regent Street, London W1B 5TW, +44 (0)20 7734 7919, hugoboss.com

Ermenegildo Zegna boots, £635, Ermenegildo Zegna, 37-38 New Bond Street, London W1S 2RU, +44 (0)20 7518 2700, zegna.com

SHOP Saint Laurent backpack, £640, Saint Laurent, 32-33 Old Bond Street, London W1S 4AA, +44 (0)20 7493 1800, ysl.com

Bally trousers, £550, Bally, 45-46 New Bond Street, London W1S 2SF, +44 20 7499 0057, bally.com

*SHOP Highlight in paid partnership with Saint Laurent

PHOTOS: (TROUSERS) BALLY; (SHOES) CARLO BEVILACQUA

HIGHLIGHT*

LARCH Brogued Double Monk www.russellandbromley.co.uk

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Neutral shades with pops of fiery red or bright orange were spotted everywhere on the streets of London this season. The most important part of any look? A great handbag from an emerging British brand such as Shrimps or Danse Lente

STREET STYLE

PHOTOS: CHIARA MARINA GRIONI

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SHOP WINDOW

Italian jeweller Pomellato recently opened a new boutique in London. Located on New Bond Street, the shop is in a strikingly restored Victorian building and has features that nod to Pomellato’s signature codes. Inside, pink panels and marble floors contrast with lacquered walls the shade of red used in the brand’s Via Montenapoleone store in Milan. This sumptuous setting is the perfect place to discover and shop the brand’s beautiful Save up to 19% by shopping tax free, see page 57

collections, such as the renowned M’ama Non M’ama, Iconica and Ritratto lines. Highlights to look out for in 2019 include a new Nudo sautoir necklace and pieces from a 10thanniversary range of the M’ama Non M’ama line, launching in May. grc Pomellato, 31 New Bond Street, London W1S 2RW, +44 (0)20 7355 0300, pomellato.com FOR MAP GO TO PAGE 47

PHOTO: CHRIS TUBBS

POMELLATO COMES TO TOWN

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BEAUTIFUL BAGS For spring/summer 2019, London-based womenswear label Peter Pilotto has collaborated with Italian jewellery brand Rosantica on a capsule collection of handbags. The ornate bags were first presented at Peter Pilotto’s show during London Fashion Week. There are two key designs (from £700 each) inspired by glass designed by the French artist Émile Gallé, and they feature velvet, gold handles and a crystal-studded base. The caged bubble bags draw on the opulence of Venice; they incorporate pearls in their round structure and are finished with silk tassels. These unique designs superbly fuse the sophisticated tastes of both brands. grc Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234, peterpilotto.com FOR MAP GO TO PAGE 49

IN BRIEF After shopping to your heart’s content in Harvey Nichols, Knightsbridge, you can now process your tax refund at the store’s new Tax Free Lounge. Enjoy a glass of champagne while the multilingual team processes your refund. The lounge also offers a range of services including export shipping and personal shopping

GLORIOUS GROOMING Earlier this year, Acqua di Parma opened Barbiere, its first barber shop concept in the UK. Located in Selfridges, in the Men’s Designer Street Fashion Room on the first floor, it offers an indulgent grooming experience that draws on the traditional Italian shave. There’s an extensive range of services that fall under three categories: shaving, hair and facials. Customers can choose from the likes of the basic Express Shave or the all-encompassing Prestige Shave, and can enjoy everything from beard grooming to eyebrow shaping and even a face peel. As well as Acqua di Parma’s expert barber services, the brand’s entire olfactory offering is available here. grc Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), acquadiparma.com FOR MAP GO TO PAGE 46

Save up to 19% by shopping tax free, see page 57

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CRYSTAL GAZING

PHOTO: (TOP) STEVE AND PANOS PHOTOGRAPHY

TWO OF A KIND Maison Francis Kurkdjian unveiled two new eaux de parfum in March. The French fragrance house has created the two scents from the same ingredients, yet surprisingly they are very different. In a clever play with measurements, juniper berry essence, nutmeg essence, coriander seed essence, musks, ambery wood and vanilla accord are carefully balanced in different ways, resulting in one fragrance that is woody aromatic, and one that is musky oriental. Both are called Gentle Fluidity, reflecting the unisex appeal of the two scents – the versions are subtly distinguished by different capitalisations of the name. With these two perfumes (both £150) Maison Francis Kurkdjian proves once again that it is a master of its art. grc globalblue.com

Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), franciskurkdjian.com FOR MAP GO TO PAGE 46

In October, Swarovski unveiled a new look for its store on Oxford Street, which has been redesigned to provide a more immersive customer experience. New features include digital touch points, virtual jewellery stations and an interactive selfie wall. These innovative additions make for an engaging store visit. Another highlight is the Crystal Suite where customers can discover the brand’s famous crystal designs and figurines; if you had to choose just one, the crystal Big Ben Tower makes for a perfect souvenir of London. grc Swarovski, 321-323 Oxford Street, London W1C 2HX, +44 (0)20 7016 3200, swarovski.com FOR MAP GO TO PAGE 47

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ITALIAN INSPIRATIONS For spring/summer 2019 Salvatore Ferragamo presents a collection that celebrates the brand’s rich heritage of craftsmanship and gives it a modern spin. Functional workwear is elevated to new heights thanks to luxurious materials and finishings; a strong focus on silhouettes runs throughout, and leather is a key material for the season. Bags are inevitably a highlight. The Ferragamo Studio bag is presented with the All Gancini monogram, and this season two bags are introduced; a micro bag finished with Gancini hardware (pictured, £815) and a shoulder bag in a range of colourways inspired by Tuscan sunsets. grc Salvatore Ferragamo, 24 Old Bond Street, London W1S 4AL, +44 (0)20 7629 5007, ferragamo.com FOR MAP GO TO PAGE 48

PICTURE PERFECT Photography enthusiasts should make a point of visiting Leica’s large new flagship on Duke Street. As you might expect, the store carries the brand’s full range of cameras and sport optics ‒ and experts are on hand to provide advice. In addition, it houses the UK’s first Leica Gallery, a space that hosts exhibitions featuring the work of some of the world’s best photographers as well as emerging names. The flagship is also home to the Leica Akademie, a training centre offering a wide range of workshops. grc Leica, 64-66 Duke Street, London W1K 6JD, +44 (0)20 7629 1351, leica-camera.com Save up to 19% by shopping tax free, see page 57

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MAGNIFICENT MAKEOVER In December 2018 Cartier reopened its London boutique on New Bond Street, unveiling a suitably light space in which customers can enjoy the rich history and sleek aesthetic of the brand. Finished by some of the world’s best craftsmen, the boutique offers many of Cartier’s jewellery, watch and accessories collections as well as changing displays featuring leather goods and accessories. In addition, there is a strap bar for those wanting to personalise their watch purchases. The store also includes several salons, a peaceful glass-roofed space called the Windsor Winter Garden, and the Cartier London archive. The brand’s Old Bond Street boutique is closed for renovation until September; it will reopen to offer client services, some of Cartier’s most renowned collections, accessories and fragrances. Cartier, 175–177 New Bond Street, London W1S 4RN, +44 (0)20 7408 9192, cartier.com FOR MAP GO TO PAGE 47

British luxury bag brand Anya Hindmarch unveiled an update on its Neeson style for spring/summer 2019. The tote is woven by hand, with each bag taking several days to make. Available in two sizes, it comes in a series of vibrant colours, including electric blue, lemon yellow and silver. You can also make the bag very much your own as the Neeson collection can now be personalised in standalone Anya Hindmarch stores; for a completely unique twist names, words, initials or symbols of your choice can be woven on to the bag. grc Anya Hindmarch, 118 New Bond Street, London W1S 1EW, +44 (0)20 7493 1628, anyahindmarch.com FOR MAP GO TO PAGE 47 Save up to 19% by shopping tax free, see page 57

PHOTOS: (LEFT) ALEKSBELOV.COM; (RIGHT) KALORY LTD

UNIQUELY WOVEN

83/85 Regent St , London

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10 QUESTIONS WITH: ANNOUSHKA DUCAS Since launching her jewellery line, Annoushka, a decade ago, Annoushka Ducas has become a name to know. Lucinda Turner caught up with her to discuss royal customers, empowering women and creating pieces to wear forever

HAS FINE JEWELLERY CHANGED SINCE YOU FOUNDED ANNOUSHKA IN 2009? There is no doubt that the jewellery market has changed enormously. Before I launched Annoushka, I found a lot of traditional fine jewellery quite formal. I wanted to make beautiful pieces that women actually wanted to wear and that they would buy for themselves.

IS THERE A CHANGE IN THE WAY WOMEN ARE BUYING YOUR JEWELLERY? A lot more women are excited by fine jewellery than when I started the business. More than 80% of my clients are women buying jewellery for themselves ‒ rather than their husbands or partners buying for them. I love that women are

taking these matters into their own hands. It shows a new power and confidence.

IS THE APPETITE FOR STATEMENT FINE JEWELLERY ON THE RISE? Statement jewellery has always been popular, especially among my Middle Eastern clients who often prefer bolder pieces. It depends what your style is, but you can’t go wrong with statement earrings. I love to wear the large earrings from my Dream Catcher collection.

DO YOU DESIGN AROUND A STONE OR DESIGN AND THEN SOURCE A STONE? I don’t have a set method when designing, but like a storyteller I design by defining the

Above (from top): Annoushka Ducas; Annoushka boutique at Cadogan Gardens

character of the piece I want to make. I like to think of each collection as a story, with a series of objects coming together to define the feeling of a piece.

WHAT CAN CUSTOMERS EXPECT WHEN ENTERING YOUR CADOGAN GARDENS OR SOUTH MOLTON STREET STORES? My designs are very personal and have a strong sense of narrative and I try to bring this to life in my boutiques. I want to present the treasurelike qualities of my jewellery in a luxurious and magical setting.

ARE YOUR CUSTOMERS MOSTLY UKBASED OR MORE INTERNATIONAL? Many of my clients shop from the UK, however we have a significant global presence online. We ship our jewellery worldwide. Growing and evolving our ecommerce has been a priority.

YOUR PIECES ARE WORN BY CELEBRITIES; WHO WERE YOU MOST EXCITED ABOUT SEEING IN YOUR JEWELLERY? I am very lucky so many remarkable women wear my jewellery. It is interesting because there is such a variety, from the Duchess of Cambridge and Queen Rania of Jordan to Rihanna, Gigi Hadid, Dame Helen Mirren and Adwoa Aboah. I design jewellery for the modern, independent woman.

DO YOU DESIGN PIECES WITH A PARTICULAR WOMAN IN MIND? When a jewellery business is structured towards men it is less able to innovate in design terms, so I consciously set out to appeal to women who were confident enough to buy their own jewels and to add to their collections over the years.

HOW IMPORTANT IS IT TO OFFER A RANGE OF PRICE POINTS? I want to create pieces that will be worn forever and passed down through generations. All my pieces are crafted in 18-carat gold with diamonds and gemstones, so naturally some will be more expensive. I like to think there’s something for everyone.

10.

WHAT IS YOUR FAVOURITE PIECE? At the moment I am obsessed with my Mythology Seeds charm necklace, which is part of my latest collection. Each charm is inspired by my favourite seeds – acorn, olive, pea pod, conker and sycamore – some of which I grow in my garden in West Sussex. Annoushka, 41 Cadogan Gardens, London SW3 2TB, +44 (0)20 7881 5828, annoushka.com FOR MAP GO TO PAGE 52 Above (from left): Annoushka Dream Catcher earrings; the brand’s Mythology Seeds charm necklace

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Above: Matchesfashion.comâ&#x20AC;&#x2122;s townhouse at 5 Carlos Place, Mayfair

PHOTO: CAT GARCIA

TALK OF THE TOWNHOUSE

As stores across the globe struggle to secure footfall in an increasingly digital age, some of Londonâ&#x20AC;&#x2122;s luxury brands may have found the answer â&#x20AC;&#x2019; and it dates back more than 200 years, as Lucinda Turner discovers

ince the beginning of the 18th century, townhouses have lined many streets of London. They originally served as residences for wealthy families relocating from large country houses during the social season, and row upon row of these multi-floored terraced properties have become a defining aesthetic of Londonâ&#x20AC;&#x2122;s architecture. Recently a revolution has been taking place in townhouses in the exclusive district of Mayfair. A trend 58 65

a different activity, two offer retail areas and private shopping; three are used for events, panel discussions and more, including a podcast recording space and a restaurant in the attic. ‘5 Carlos Place is not a traditional retail space, it constantly changes to reflect designer’s installations and specific events,’ says Christie. ‘The service also revolves around customer choice.’ She explains how you can shop through your mobile, as technology in the space will link you directly to products onsite; you scan items on your app and see a variety of options which can be delivered from the warehouse in 90 minutes. The link between technology and a physical shopping experience is proving to be a winning combination. ‘Our private shopping service and 90-minute delivery has been very popular as clients can pop to the attic for lunch and go downstairs to shop their look afterwards.’ The roster of names visiting to give talks, play acoustic gigs and record podcasts has been outstanding. The brand’s own podcast The Collector’s House has featured Lucinda Chambers, Tabitha Simmons and Alexa Chung to name a few. Pop-up supper clubs, morning for turning such properties into restaurants and hotels (such as Soho House group’s Dean Street Townhouse and newly refurbished Kettner’s Townhouse) has been reinterpreted by the retail world, with townhouse locations in Mayfair becoming some of the most coveted spaces by brands in the city. However, it’s not just the buildings that are the big draw, it’s what you can do with them. It seems that townhouses have opened the gateway for a shop to become so much more than a place for selling goods. ‘We think that physical retail is now about an experience,’ says Jess Christie, chief brand officer of Matchesfashion.com. ‘It needs to be surprising and inclusive and personal.’ If customers take the time to come into your physical space, she adds ‘it needs to engage them and be meaningful’. In 2018 Matchesfashion.com opened at 5 Carlos Place, a five-storey townhouse in the middle of Mayfair. Each floor is dedicated to Above (clockwise from bottom): two of the rooms at Matchesfashion.com’s Mayfair townhouse; jewellery designer Jessica McCormack

PHOTOS: CAT GARCIA

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PHOTO: (RIGHT) CASEY MOORE

yoga sessions and talks on how to dress for everything from a summer party to a weekend on the slopes ensure that the townhouse is always a hive of activity. The majority of talks and events are live-streamed through the Matchesfashion.com website, allowing the brand to go further than retail both online and offline. When Matchesfashion.com started 30 years ago its business was entirely offline, yet in a dramatic digital restructure this became 95% online. So why invest in bricks and mortar now? ‘We think it is key to bring a sense of enjoyment back to retail and to collaborate with partners and have conversations that create a sense of community and inspire our customers,’ remarks Christie.

McCormack’s townhouse feels like a treasure trove of the past Just two doors down from 5 Carlos Place, jeweller Jessica McCormack’s townhouse has been turning shopping for jewellery into an inspiring event since 2008. ‘It is our goal to offer a varied experience each time a client returns,’ says McCormack. ‘We host lunches, dinners, cocktail events, evenings with interesting personalities. Luxury retail is all about the ultimate personal shopping experience and our townhouse is always evolving, so the experience varies from season to season.’ While Matchesfashion.com offers an ever-changing display of the new, entering McCormack’s townhouse feels like walking into a treasure trove of the past. The space is filled with art, books and antiques. ‘It is a collector’s space, constantly mutating into something new, I love mixing eras and genres’, McCormack says. ‘We wanted the house to make clients feel welcome to sit in the library or the garden and stay a while, I think that jewellery should be sold in a relaxed environment.’ globalblue.com

Back in 1891 when the Duke of Westminster built the Carlos Place development, the upper and lower floors were utilitarian spaces; nowadays they are the beating hearts of the enterprise. ‘Being vertically integrated as a business, with the shop, design studio, workshop and corporate offices under one roof, allows efficiency and client exposure into the world of Jessica McCormack,’ says the jeweller. ‘The workshop has become the best part of the house experience.’ Allowing customers to see their jewels from design to creation is a world away from the glittering displays and vaults of Bond Street, and that is just how McCormack likes it. Jessica McCormack’s townhouse is the perfect embodiment of her brand. There’s a similar fit at another prestigious townhouse just 200 metres along the road. Built in 1720, Dunhill’s Bourdon House is the only detached townhouse in Mayfair and it functions not only as the brand’s flagship but Above (from top): Jessica McCormack’s townhouse at Carlos Place; the brand’s Ball ‘n’ Chain pendant and earrings

PHOTO: (TOP) ADAM DUKE

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as an immersive experience of the Dunhill world. It opened in 2008 as a shop, and its 2017 makeover included bringing in a mix of furniture and fabrics associated with Dunhill’s elegant menswear. The space feels like the ultimate gentleman’s club. The house features a barber shop, cellar bar, cigar lounge, courtyard restaurant and cinema room, and it is easy to spend a day in its many spaces. If the draw of exquisite newseason menswear in the house’s Discovery Room isn’t tempting enough, client events, parties, talks and screenings have turned Bourdon House into a global destination for the refined gentleman. Retail is no longer a game that can be won by square footage alone and brands are certainly coming to realise that. While large stores offer space for all manner of events, the welcoming nature of London’s historic townhouses allows customers to purchase, peruse, play and party at their leisure. And what’s best, everyone’s invited Above (from top): Dunhill’s Bourdon House; a look from the brand’s spring/summer 2019 collection

Global Blue’s guide ensures you make the most of your trip to London with a look at the city’s must-visit destinations, from the ultimate British department store, Fortnum & Mason, to the Royal Albert Hall (pictured). Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/london.

PHOTO: STOCKSNAP CC0 CREATIVE COMMONS

LONDON GUIDE

Tea, anyone?

181 PICCADILLY, LONDON THE ROYAL EXCHANGE, LONDON HEATHROW AIRPORT TERMINAL 5 ST PANCRAS INTERNATIONAL STATION FORTNUMANDMASON.COM

44 | LO N D O N G U I D E

CENTRAL LONDON 1

EDGWARE ROAD

H A R ROW RD

PADDINGTON

EDGWARE ROAD

. ST

R GA

MARBLE ARCH

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Russell & Bromley Russell & Bromley is a firm favourite for its timeless loafers, brogues and Chelsea boots that don’t compromise on comfort or style. Russell & Bromley, 54-56 Oxford Street, London W1D 1BQ, +44 (0)20 8290 2642, russellandbromley.co.uk

The Long Water

The Serpentine SERPENTINE GALLERY

PAGE

ROYAL ALBERT HALL

NATURAL HISTORY MUSEUM

O PT

PONT S

VICTORIA & ALBERT MUSEUM

PAGE

P SOUTH O M KENSINGTON

SLOANE SQUARE

RD N KI

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FEATURED ON PAGE 49

Train Station

KNIGHTSBRIDGE

K E N SI NG TO N R D

Place Of Interest

D AT E R R

LANCASTER GATE

DN SY

Fortnum & Mason A visit to Fortnum & Mason is almost as important as seeing Buckingham Palace, so make sure you stop to have afternoon tea at this famous department store. Fortnum & Mason, 181 Piccadilly, London W1A 1ER, +44 (0)20 7734 8040, fortnumandmason.com

B AY S W

E S T.

FEATURED ON PAGE 30

S LOA N

Anya Hindmarch Make a summer bag extra special at Anya Hindmarch; you can personalise the Neeson woven tote with initials, names, words or symbols to suit your look. Anya Hindmarch, 118 New Bond Street, London W1S 1EW, +44 (0)20 7493 1628, anyahindmarch.com

BAKER STREET

ONE

PADDINGTON

EB A RY L

Hunter The trusted wellington boot brand provides footwear to tackle the British weather and also offers a range of clothing and accessories. Hunter, 83-85 Regent Street, London W1B 4EN, +44 (0)20 7287 2999, hunterboots.com

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SHOP HIGHLIGHTS

London Underground Station

Hotel

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T PO GRE A

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LEICESTER SQUARE R ST

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GR OS

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WESTMINSTER

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Mount Street, Davies Street & Bruton Street

● SON M& LIA WIL D● AN I ● OLL N & H BRIO O ● ND T Z LL A UPER ● KEN R HO SON Y● DER TNE T ● SAN C A RA R A N ● MC LL A EL M SON STE ISAB LLIAM JOE ● WI AU L & P EW ● TTH Y● MA EST RLE VER Y ● PE LIP S ● Y E ENE TEM L E VO N PHI OT H SW LD IAN E RG ● T I MT H O M NA D O R NBE LA ● STE IE FU R M A RG RIS ● N AR RH ISO MA MILLE

● VIVIENNE WESTWOOD ● TURNBULL & ASSER BOURDON STREET

DUNHILL BOURDON ● HOUSE

● STEPHEN WEBSTER ● OSCAR DE LA RENTA ● LANVIN

● LOEWE

● CAROLINA HERRERA

● GOYARD

● MOYNAT ● DELFINA DELETTREZ ● CELINE ● CREED ● MARNI PRINGLE OF ● SCOTLAND ● GIANVITO ROSSI ● GEORG JENSEN

Mount Street Deli

Connaught Hotel

MOUNT STR EE T

DAVIES STREET

● JENNY PACKHAM

NICHOLAS KIRKWOOD ● HUISHAN ZHANG ● ROKSANDA ●

P.48

C A R L O S P L ACE

Scott’s

BALENCIAGA ● CHRISTIAN LOUBOUTIN ● PAULE KA ●

MOUNT ROW ● ROLAND MOURET ● JESSICA MCCORMACK

GRO SV EN OR HIL L

TO BRU

TRE

Berkeley Square

● JAMES PURDEY & SONS LTD ● LONB LONDON

South Molton Street SELECTED STORES IN SELFRIDGES: 3.1 Philip Lim Acqua di Parma P.26 FAO Schwarz

CIRE TRUDON ● ROBERT CLERGERIE ●

Selfridges BOND STREET

L OT A L SS G R TI IL A HO ● V UT ● A ●

ACCESSORIZE ●

Manolo Blahnik Maison Francis Kurkdjian P.27 Mizensir Strathberry Tiffany & Co P.66

VICTORIA BECKHAM

● PINKO

OX FO RD S T RE

I S L IL CA RE NA TI DA ● A RU S H D R ● L ● RA BS GÉ B NK ● HO CE I ● I PA I S S I N R O IN S M ES SP ZADIG & VOLTAIRE ● ● R E AT I C A PL RA N ● C AS DUNE LONDON ● O E I ● M KO N L L VERTICE UOMO ● ● E AN MI TH V N AR LUMAS GALLERY ● ● G I OA R EW E U JONES ● ● K LO E N T E A SI MONICA VINADER ● ● S A J OO BA E OS ● M AS IT IN A R BO L ● S E T O RI SA The Beaumont AFTERSHOCK ● T ● P UC TO S L A RY ● R AR MA POSTE ● ● S H O E CO L E COMPTOIR DES COTONNIERS ● ● T TIN HO EL MODA IN PELLE ● ● AR T C EW T E K J OF N ● C S DO SANDRO ● ● INK ON L L AUBADE ● SPENCE R ● ● HART ANNOUSHKA ●

BOSIDENG ● BROWNS ● BROWNS FOCUS ● WHISTLES ● CLAUDIE PIERLOT ●

TO OL

BROOK STREET

Claridge’s

BROOKS MEWS

E AV

● SONIA RYKIEL ● POMELLATO

DAVIE S STR EET

THE PLACE ●

RO W

Global Blue Retailer

Non-Global Blue Retailer

Restaurant

London Underground Station

Marking 10 years since she started her eponymous label, Victoria Beckham has produced a special collection for spring/summer 2019. The anniversary range celebrates the individuality of women and makes reference to Victoria Beckham’s time with the Spice Girls in the 1990s. Oversized white crepe suits dressed with silk camisole lace tops, and slip dresses nod to classic styles of the era, but the looks have swapped the grunginess of that time with elegance and sophistication. Victoria Beckham, 36 Dover Street, London W1S 4NH, +44 (0)20 7042 0700, victoriabeckham.com

Hotel

Featured In This Issue

S H O P | 47

New Bond Street OX FO R D ST R

OP .27 N SH I P NRA VSK E CO H T ARO ● OX FO R D ST RE A● E XT ● SW R N A ET ● Z ● E W IN L TM NA G E ● Z ARE IL D O F E L G IN SAK O N EG RME ONS S● ● E OHNST V IA O J L N ● AT E E P RO ST ●B OND CT E FA O F B OX ● A R TT C H E S R IN ● ● O T A V IC P P L E IN ● TENTERDEN STREET ●W TENTERDEN STREET IP LU P H IL L O R IB O ● T H IS P E M S● HAM B O N IA M S ● L E ER A● W IL AK IT R M IKO K U Y IY RE DA M IG D L Y O W H● ROG SE D H IG T ● ●O IS LU S ● ● FRO EY ● ML HANOV ER STR EE T O R B BROOK STREET L& ● 77 DIAMONDS w ic k SEL ● Fe n RUS RET ANA C B E B S A &G IA’S LCE TOR O IC D V ● ● RCH NI DMA ● RMA A H IN B L A N C IO A T ANY POR N M O E 0 M ● P.3 Y A ERR PI SS ● O ULB M BROO KS M E W S O BO NK ●M LY A HUG ZI GE HA E O LL A ● T T NE GNA ● UV AS IR R LO A RI O ZE A S A AT G IL D A G N O N A ●N ET HM A M ENE ● IN RO CH E RI ● E P ERM ● IL ● Z ● ● ● PA L ALI MA D DO X ST. CAN LY L ● THE BOX BOUTIQUE A ● STREET OR GROSVEN G ● B EMPE IT L IN ●W BRE L● H C IL A H O N D U N C H ’S ● ●C HSO R MYT NEIL BARRET ● CH U RY ●S NA LLE Z EG A Z T G ● AI A R AUX R E V EE E L E PA N OP ●D TR IN E FF ● P.24 IC S A F T HILL ● DSQUARED2 F S O T GRO SV ENOR T ● ●O BEL LLA UI IW C OME AMP ND S● ●P GCH H IL IP I ● O CO LON O H SJ P L ● C LL Z IL MY PBE Y DI ● ● J IM CAM MLE FEN N ET U C IE L & B R O URE ● ●L TRE L A S E L N O D R U S O ) B S P H E N ’S U L R A ● DR OR ● P O L (C H IL RCH Y Y B U IU ● ERR TOR IU M URB IC ● M N ●B TO E N ’S M ● TLE MÈS GEN H E R O WA ● R IM A● TON T IA N ● S OP V U IT L TO N LOR H A N E REET O U IS U C R D ST ●L ● B R● FOR ENG IO D O AT B CLIF D AL W Z O IP E ● HILL IE S Berkeley Square EK P LAD N ● T A ’S P O CH ● ER R O H U C CH GON BOU IS O E GR EX ● ●D L R ● O E L R ● D OW ●A REY IL E R ARD ASP ARI ● H O P 4 0 S AV G ●C BUL GET ● IN P IA U S ● C PA LAN ET C LS ●B RPE U M A R TO N ● R EG EEF & A S B ● IN ● W CL FF Y N IE R ● A A R V SS ● HA GER L LO F N MOU R A F L A U R E B R U N E IN E L L I BAD ● ●G C H LF & NEL S WO ALP ● CU CHA E T ● DEN ●R M R U A NG C H A T IE R ● G TO IN CAR LES ● L R BU P.30 B O O D O ● ● T U T IN ● IM O M UBO M IK R R IS ● N L OB E C K H A O IA M T ID IS C H R IC T O R IA D AV V

EE T

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NEW

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D ST

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TO OL

DAVIE S ST R EET

NEW

BON

D ST

R EE

S AV

DAVIES STREET

IL E R

NEW

BON

D ST

REE

ER S

Place Of Interest

D OV

Department Store

48 | LO N D O N G U I D E

Conduit Street & Old Bond Street ● C H ’S KES ● HUR H AW ●C RKS ES & CL A G IE V N OW IS O MA LA ● ILE R OUR S AV ●F R G IE T ● D2 MA G O A IV E R ARE S A SQU ENG OL EY ● ● D -3 A D ID IYA K E O AT LD B E E N IN D IA ● Y SEY M ET SW Z WA T ● i ’s TRE O S n ● EAS ANY ● IS TO N KES ecco A R C T H E CO M P c h L IN G ●D BUR t S N OLD S ke OTO ● I● & SO ELL AM TO N AM U C IN S● NOR JI Y ● LO C AT O B IE YO H M NEL A RV M● BRU CRO NV E C ● U M NE JOH N A L IQ IE N T ESO I V IV M A N ● ●L R EE RSH TT K ST L HE ZANO OOD RNO ● CO R N IE E ST W ● A P ETE WE ●D OD OSH SEP O T IU ● TW S ●G C K IN K L E Y WE MA A IA HOC LLER ● NNE ● IS N E ● IV IE I IT O &P UTI IP P ●V ●K OLD BY E R L N A F IL T CK G RHI ● R IG ●B BLA FA RET A B IA SEL OLE ●F BAR D IE E N IC E IL ROB ●N ARD ●W BAR EE T OLO STR ●P ND

ST RE ET

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● YS HEB ● SOT RDS ● A N DW E R E E O S S IA O ● IN TAT SCH MO

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●

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AG A L IN G O● B U R E FERR EY &C NY NEL ● TO R A RT N A A F V A ● C L C A T IF CH CLER ●S ● LA M N TEL MO DKNY ●S IL A r H AT A R A ● C e R v E ● M P Do eet AX AM O● ●M A S t r r k e t RCT U J A NE X ● E TA RAD C A I A R O L IS ● Ma VEN ●P R I● GA R K A A RE TTE N M AT I ● M O D T O A B I U LT G LL ● AV S A IN ● ECO C E B E - N IR R- L NT E E G BUC O R ● AE GL R ● L A UM IA N I ●J A Burlington TTE ● A T M E G N I Arcade T R O U R R A IT H ●DS T R E E C I ● ●O IA RD AZ SM AM GUC RON D A Q U PA U L S TA F F O ● HE ● AKS VA C N T IN ANA ● D PERL A S TA ABB QUEEN A CO N ● L LCE & G MC ● R E O O T IN ● ●D AND R LEN LEX A VA A R T IE ● ●A ’S O R IN C MA DI ● TO D E T R L RY ● L E A EBB R IN J E WT R E ● &W AL A ● P P IN E R O Y Y T H ES S IA N MA DER H N T ● ● DEM A ● S X HO AC A A L E WA N G B O G E B E E R D I● ADE CAS The Wolseley

VIGO ST R EET

OLD

BON

D ST

REE

D OV

ER S

TRE

PIC ARL ING TO N STR

I L LY

SELECTED STORES IN T BURLINGTON ARCADE: TREE YN S JER M Bell & Ross Frédéric Malle Manolo Blahnik Mulberry Paul Smith

FOR MAP GO TO PAGE 46

Le Caprice

CAD

Fortnum & Mason

For ultra-feminine summer dressing head to Huishan Zhang, which is famous for its peplums, pastels and use of soft fabrics such as satin, tulle and organza. The spring/ summer 2019 collection is no exception. For the new line, the eponymous designer collaborated with artist Vivien Zhang, who is known for her use of 2D and 3D shapes and for her interest in technology. Working together, these two acclaimed creatives have taken a futuristic approach, in contrast to Huishan Zhang’s usual classical style. As a result digital print adorns several sherbet-toned pieces. Huishan Zhang, 5B Mount Street, London W1K 3NE, +44 (0)20 7491 8378, huishanzhang.com

Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Restaurant

Shopping Centre/Mall

Featured In This Issue

PHOTO: IK ALDAMA

M AD DO X

S H O P | 49

FORTNUM & MASON

Regent Street GR EAT C ASTLE STREET

LEVI’S ●

● NIKETOWN

H&M ●

● TOPSHOP/TOPMAN

OX FO RD ST R EE

OXFORD CIRCUS BENETTON ●

KAREN MILLEN ● TED BAKER ● APPLE ● LACOSTE ●

SELECTED BRANDS IN LIBERTY: Peter Pilotto P.26 Ports 1961 Richard Quinn The Vampire's Wife P.14

● OMEGA

REGENT STREE T

ASICS ●

● TEZENIS

LONGCHAMP ●

● ACCESSORIZE GENTLE MONSTER ●

● ALL SAINTS ● H&M STUART M ● WEITZMAN ● A Q U A SC U TU T ● COACH STR EE K D AY OUGH R O B ● W EE L MAR

G R E AT

FURLA ● HOBBS ● BARKER ● TUMI ● CAMPER ● KIPLING ● CLARKS ●

Liberty

● COS

R EG E

● HOUSE OF HANOVER

MOLTON BROWN ● 7 FOR ALL MANKIND ● TORY BURCH ●

● & OTHER STORIES

Embrace tradition at time-honoured London store Fortnum & Mason. Founded in 1707, it is the definition of British heritage, and tea is a particular speciality here. From tea sets to blends of loose teas to take home with you, this is a store for a souvenir, and in addition you can enjoy one of the most appealing afternoon tea experiences England has to offer. Fortnum & Mason is also known for its hampers ‒ buy one as a wonderful gift for yourself or a loved one. Our recommendation is the Belgravia hamper, which is packed with foodie delights and offers everything from chocolates to cured meats, wine and champagne. Fortnum & Mason, 181 Piccadilly, London W1A 1ER, +44 (0)20 7734 8040, fortnumandmason.com

● DESIGUAL UB

ERT

'S P

L AC

● JAEGER

● COACH ● KURT GEIGER

NAB

Y ST

REET

CHURCH’S ● LINKS OF LONDON ● HACKETT ●

CAR

NT ST

● GAP

REE

● HAMLEYS

● GANT ● JUICY COUTURE ● HUGO BOSS ● KATE SPADE ● LEVI’S

Cinnamon Soho

● REISS ● PIQUADRO

PIQUADRO Italian luxury accessories brand Piquadro fuses the necessities of travel with the disciplines of technology. Mainly concentrating on luggage and business accessories, it emphasises high performance and longevity as well as practicality in its pieces. The brand was founded in 1987 by an engineering student, and research is an integral part of its creative process. Each design is rigorously tested before it goes into production, resulting in the ultimate resilience against the wear and tear of travel. Piquadro, 67 Regent Street, London WIB 5RA, +44 (0)20 7439 9145, piquadro.com London Underground Station

Department Store

50 | LO N D O N G U I D E

Regent Street, Piccadilly & Jermyn Street HACKETT ● J CREW ●

Cinnamon Soho Jinjuu

● REISS

● WOLFORD ● CALVIN KLEIN JEANS ● GUESS ● ANTHROPOLOGIE ● MASSIMO DUTTI

R EG E

LE R

● BROOKS BROTHERS

AM ES S TRE ET

JAC+ JACK ●

● THE BODY SHOP ● ZARA ● MANGO

BURBERRY ●

E RE

DINOSAUR DESIGN ●

D YAR HAM

FRESCOBOL CARIOCA ● BRUMMELS OF LONDON ● ONCE ● MILANO EYEWEAR ● CONCIERGE

VIGO STR EE T

SELECTED STORES IN PRINCESS ARCADE: The Left Shoe Company

● AUSTIN REED ● VIYELLA ● CHARLES TYRWHITT ● MOSS BROS GL AS ● UNIQLO SH OU ● COACH SE LONDON TEXTILE CO ● ST ● STEFANEL RE ET ● WOLFORD HOLLISTER ● ● NESPRESSO ● LOTUS

ORLEBAR BROWN ●

REISS ●

’S DON YX WLEY C ’T E R ● RO E T TS LON ● AE M ● EM S NE ● JO L NSPE ’S ● SU U RCH USE ● CH O GLE H NEY ● ● EA CHE A ● L E W IN R T IN A ● TM LA MA NES ● R STO WAT E KS ● DA T IS ● W H IT CURT S TYR ES & ARLE H AW ● CH R EE T RK ST O F YO DUK E DSON & HU Y E L R V IE ROM ● HA L&B SSEL ON ● RU LON D F LD O DRO IN K S ● LLA H IT F IE L W ● & S X TO N JO N E ● PA ON TT & M A IS U L IN E LES OCKE O S CHAR ● CR ● AS E● E R IC K D W IL L ● RO FREY O R IS ● FL BB H N LO ● JO T Y● CKE T & KE ● ET ● HA IT C H STR E S H IL D V IL LE K B AT E ● SON S AC K ● P IN ER & ER FOST IS BARK E ● T R ● WS AK & CU H WES D SPE N D IS ● HA C AV E VERE S ’S JA M E ● DE T ST

Fo r t n

NT STREET

PICCADILLY CIRCUS Piccadilly Circus ● LILLYWHITES

D IL LY

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C Z EC

P IC C A

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Maso

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ALFR ED DU

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St James’s Square

● JAMES LOCK & CO ● BERRY BROS & RUDD

K IN G

ST R E

Global Blue Retailer

Non-Global Blue Retailer

Shopping Centre/Mall

Blow Dry Bar

Restaurant

Department Store

CH A R

S T JA

TR EE

KE S

DU UTUM UA S C ● AQ IN K S UFFL IR E C N NGM EE ST ● LO D GR OND B D WA R ● ED OR OF OL YL EY K & ● TA D IT C H ET ● H IL g li n o ’sU RY S T R E B Qua R ASSE LL & NES RNBU ● T U C K E T T & JO O ● CR HAMP C ’S ● DU IC K E R L IS IL ● TR MA W ● E M ID O F F R EE T V ’S S T ● DA MES

R EE T

JER M

OS ● GR

LO W E

N H IL

BOGG

OD ● GWO K ● & L IN N E W OU RBROO H N JO FAV LEY ● ● SMED NS ● O CASE W ILT R E ● MO SL A D TO N ● ES JM W C O ’S ● F R A N T TA ● BERE

YN ST

UGG ● AUSTRALIA

R EGE

● CASADEI

DENMAN STREET

H BA UNTE RB O R● YA C O C K I E U R ● LC H H I NC I N E L’ S ● LL A PA A● R SH PIQ IS M OP ● IK U VIL WHIT ADR I ● O E T P E B R EQ A R D ● PE ● J E AU I N ● NS ● CAM P MAR Z IO ●O E XC OF L ELLENC OND O N ●E H AW C U R TE S & T H E S IS ● T IN G ●

SUPERDRY ●

● MR HARE

JER M

● FOLLI FOLLIE

TOYWATCH ●

● CHESTER BARRIE

L’Atelier de Joël Robuchon

● TM LEWIN

ZARA HOME ● PENHALIGON’S ●

40 SAVILE ROW ●

TRE

ILE R

RUSSELL & ● BROMLEY

● LANVIN MEN

HN S

S AV

SWAROVSKI ●

E R JO

GODIVA ●

● MULBERRY ● TOMMY HILFIGER ● MAPPIN & WEBB

LOW

OXFORDS ●

ER J

● TIMBERLAND

R EE T

WATCHES OF SWITZERLAND ●

. K ST

LOW

L’OCCITANE ●

NT ST

● DRAKES

BEA

Blow Ltd.

ACE

S AV I

RICHARD JAMES ●

● OUR LEGACY

● LEVI’S

DENM AN PL

● JOSEPH

LE S II

STR E

S H O P | 51

Brompton Road

SELECTED BRANDS IN HARVEY NICHOLS: Mulberry RO X ●

●

RB ER RY

D AN ● ER SS TL RO CU G

AD RO

ST RE ET

●

BA SIL

●

● M AR &

EET

KS EE

LT O

LE AR

●

S IL

STR

●

O I M O AN IU M IN AR LL S O PE NE RI

●

R BE AL & M A EU RI S O MU

A ● ANY

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London Underground Station

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SELECTED BRANDS IN HARRODS: Alexandra Llewellyn Atelier Des Ors Creed De Beers Hill & Friends Hublot Juliette Has a Gun Lladro LQD Mulberry Roger Dubuis P.52 Vertu

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● KA T RE E ● LU RE L ST HAE ● LK I JO N M RAP IL E ● C BE LE ● G A CO N N E N TT ● SE NT ● A C I KO ● P O CES ● BA RS SO ● W RK CH RI ● T O AT C E R E D Z E ES T ● H M H IG ● M E MY ES N ● K A S KO H O F ● T E U TC SI M O P I L F SW ● D D H L I G ● RU IES BA IN O D ES ER ITZ ER Z A S EL K SK UT ER Y T LA R A SEL I ND L & ● BR FE OM AT KNIGHTSBRIDGE HE LE Y RS

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KENSINGTON ROA D Bulgari Hotel

MONT

HARVEY NICHOLS ●

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Hotel

Featured In This Issue

52 | LO N D O N G U I D E

ROGER DUBUIS The latest piece by timekeeping expert and innovator Roger Dubuis launches in April. The Excalibur Huracán watch has been made in collaboration with Lamborghini’s Squadra Corse motorsport department, and, like its super car partner, it exudes a sense of power and glamour. The skeleton automatic RD360 caliber is set at a 12 degree angle, giving the appearance of rapid spinning, like the wheel of the car. Roger Dubuis was founded in 1995 in Switzerland and is known for pushing the technical boundaries of traditional watch manufacturing. It offers outstanding production and avant-garde design combined with the time-honoured craftsmanship that Switzerland is known for. Harrods, 87-135 Brompton Road, London SW1X 7XL, +44 (0)20 7730 1234, rogerdubuis.com FOR MAP GO TO PAGE 51

Sloane Street North

Sloane Street South CADO GAN GATE

KNIGHTSBRIDGE

CADOGAN PLACE

● EMILIA WICKSTEAD

Harvey Nichols

● PINK ELL IS STREET

C A D O G A N G A R DEN

● SALVATORE FERRAGAMO

DOLCE & GABBANA ● JITROIS ● CESARE PACIOTTI ● OMEGA ●

● FRATELLI ROSSETTI ● ESCADA ● MISSONI ● LOUIS VUITTON

● LA PERLA ● HERMÈS

CADOGA N PLACE

KIN

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Global Blue Retailer

Non-Global Blue Retailer

Department Store

Blow Dry Bar

London Underground Station

Place Of Interest

Sloane Square ROYAL COURT THEATRE

SLOANE SQUARE S LOA N E G A R D E N S

● ARIJE

Colbe rt

● HUGO BOSS

● CHANEL

● PICKETT ● N PEAL

LOW ER SLOANE STREET

● EMILIO PUCCI

BIONDA ● CASTANA

● MAJE ● CASSANDRA GOAD

● CLUB MONACO

● SAINT LAURENT

PETER JONES ●

● BOGGI ● HOSS INTROPIA ● LINKS OF LONDON ● TM LEWIN ● RIGBY & PELLER ● COMPTOIR DES COTONNIERS ● WOLFORD ● ELLIOT RHODES ● MASSIMO DUTTI

LORO PIANA ● GIUSEPPE ZANOTTI DESIGN ●

● VALENTINO

● KABIRI BIMBA Y ● LOLA VIVIENNE ● WESTWOOD

● CATH KIDSTON ● ERIC BOMBARD ● WHISTLES ● COS

PRADA ●

● DOLCE & GABBANA

GIORGIO ARMANI ●

● BULGARI

SLOA NE TERRACE

SY MONS STR EE T

TOD’S ●

● DELVAUX

AMOUAGE ●

BOTTEGA VENETA ●

● FENDI

GIUSEPPE ZANOTTI DESIGN ●

WILBR AHAM P L .

● CHLOÉ ● OLIVER PEOPLES ● JO MALONE

LINKS OF LONDON ●

JIMMY CHOO ●

● VERSACE

L O W N D E S S T.

SLOANE STREET

MICHAEL KORS ● DIOR ●

● MIU MIU

ANNOUSHKA ●

● ROGER VIVIER

k an

GUCCI ● MARNI ●

Lowndes Square

HARRIET ST.

JOSEPH ●

HACKETT ● ZADIG & VOLTAIRE ● FRANK SMYTHSON ● CARTIER ● TIFFANY & CO ●

● RS TE S ● OT L E ● TR OOP LEY K M I ● TH E BRO KIK L& EL

● MONCLER

● BERLUTI ● GINA

ROBERTO CAVALLI ●

REDVALENTINO ● DELPOZO ●

● ERMANNO SCERVINO

BONPOINT ●

Han’s Bar and Grill

● TOM FORD

Duc

ANNE FONTAINE ●

● ERMENEGILDO ZEGNA

P.32

HOGAN ● GRAFF ●

BOUTIQUE 1 ● ESCADA ●

● ALBERTA FERRETTI

SLOANE STREET

DOLCE & GABBANA ● BOODLES ●

● DRIJE

● PAULE KA ● BROWNS ● BRUNELLO CUCINELLI ● CORNELIANI ● ANYA HINDMARCH

Featured In This Issue

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Redchurch Street C A LV ● START

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Cecconi’s

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● THE GALLERY ● CLUB MONACO ● MURDOCK LONDON ● AESOP

EBOR

Dirty Burger

Brat

Pizza East S H O R E D I TC H H I G H

Owl & the Pussycat

NOBLE LEATHERWARE ●

NUDIE JEANS ● AIMÉ ● APC ●

● HOSTEM MODERN SOCIETY ● VERSUS VERSACE ● TIMOTHY EVEREST ●

EET

Albion

Boundary

Andina

● WHISTLES MEN SUNSPEL ● SWEATY BETTY ●

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MAISON TROIS GARCONS ●

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CECCONI’S The new Cecconi’s restaurant in Shoreditch is part of the ever-growing and uber-trendy member’s club, Soho House. This relaxed modern Italian eatery is located on Redchurch Street, one of the coolest streets in London, and it oozes style. It serves cicchetti (small dishes), pasta and seafood as well as pizza from a wood-fired oven, and it exhibits 40 artworks by artists under 40 who all reside in east London. Come for cocktails, brunch, lunch, dinner or a traditional Italian Sunday feast which will leave you full for the week. The interiors are as appealing as the food, with striped marble flooring, timber details and subtly lit, sumptuous booths. Be sure to try the spaghetti lobster and our favourite burrata in London. Shopping Centre/Mall

Bar

Barber

Cecconi’s, 58-60 Redchurch Street, London E2 7DP, +44 (0)20 3841 7755, cecconisshoreditch.com Restaurant

54 | LO N D O N G U I D E

Ledbury Road

E&O

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● PENELOPE CHILVERS ● MATCHES ● ECONE ● I LOVE GORGEOUS ● ME+EM

Ottolenghi

ILLE

ANYA HINDMARCH ● MR HARE ●

● JW BEETON ● LE CREUSET ● MELISSA ODABASH

R OA D

WEST

MELT ● ASHLEY STORES ● ASSYA LONDON ● JEEVES ●

● DAVID CLULOW

NB IG

Beach Blanket Babylon

FARA BABY ● FARA KIDS ●

● PETIT AIME

LONDON FASHION WEEK FESTIVAL Take part in a weekend of high style at the biannual London Fashion Week Festival. The September 2019 event offers you the chance to enjoy a front-row seat at catwalk shows, attend talks by industry experts and shop a curated selection of clothing, footwear, bags and jewellery from the best British and international fashion labels. London Fashion Week Festival offers a choice of different packages available to purchase on the festival website. London Fashion Week Festival, londonfashionweekfestival.com Global Blue Retailer

Non-Global Blue Retailer

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● WOLF & BADGER ● ROBIN MARTIN ANTIQUES ● ZADIG & VOLTAIRE ● REISS ● SWEATY BETTY

LEDBU

EMMA HOPE ● MARIE-CHANTAL CHILDREN ● ● ORLEBAR BROWN

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TWENTY8TWELVE ● MATCHES ● DIANE VON FURSTENBERG ● THE VILLAGE BICYCLE ● CARAMEL ● EWS EM LYON CHOY LONDON ● V IL L CO L PETIT BATEAU ●

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o SHOP GE N er & C IV IN G G ra n g L IV IN G & GD C A F E L O U N A E R Y 'S ● M A B O U T IQ U ● PET TA G E NOS ● N A E R IC A N V IN ● AM RA O ● BR ODHOUSE S E ● WO ST LE ● AT U R A B AV IL ● T O JE S T IC F IL ● M A T YQ U E RY E H● L L ● D IP P O IN T BA& S JE W E N L ● ● BO SMAL A P K L E IN E RY ● P IP H E ID I GALL ORE ● AD L AC Y IN M O RY R O ● T MART LEDBU IE R L O D IE P CL AU AD O● RY R O SANDR E ● LEDBU TA IR & VO L O L A ● Z A D IG AYL ● B IM B GOOP ● LOF T LS ● & W IL A U B IN JI G S AW ● ● M A JE NS ITE S I● TIO OP WH B R IS S IER ES Y & X RIA NN ES ● ● AN AV N M A & VA O O T O OOPL THE K Y HALL ● ● L EO M E S N AC E S C D IN N ● HE MO IR D G 202 ● ● ● T LU B P TO L A N ROW N ● C OM ET BAR B ORLE ● C ELM sford D ●H D a y le ● OA HSON EN SMYT HR ES ● ●S IG S PER JA M E RA ● NB A XMA DE END M NNET T ● WEEK BE K Y● L S ● ERLE CHUC D● A N K IN ● PH JO S E V IL L CO L

WALL ● LANNA ●

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GOOP Gwyneth Paltrow’s wellness brand Goop brings a touch of LA to Notting Hill. The store originally opened in September as a popup and it has been permanent since January. It offers a range of fashion and lifestyle pieces, including clothing, footwear and accessories from luxury designers as well as fitness wear, home accessories, books and artisanal beauty products. Known for its enthusiasm for an all-natural and holistic approach to health and wellness, Goop began as a weekly newsletter in September 2008, offering cultural recommendations and discoveries about travel and healthy eating. Today the brand’s website is a digital hub for life and style advice. The London store will mark the start of significant expansion from the US to Europe.

Place Of Interest

Blow Dry Bar

Goop, 188 Westbourne Grove, London W11 2RH, +44 (0)20 7243 3776, goop.com

Featured In This Issue

LONDON 71-72 JERMYN STREET | 4 DAVIES STREET | 23 BURY STREET | NEW YORK 50 EAST 57 TH STREET TURNBULLANDASSER.COM

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

Refund Office Details

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

London Heathrow Terminal 1 London Heathrow Terminal 2 London Heathrow Terminal 3 London Heathrow Terminal 4 London Heathrow Terminal 5

2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices. Spend a minimum of £30 and save up to 19% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

London Gatwick North Terminal London Gatwick South Terminal International Currency Exchange, 339 Oxford Street, London W1C 2JB International Currency Exchange, Westfield London, Ariel Way, London W12 7GF No 1 Currency, City of London Information Centre, St Paul’s Churchyard, London EC4M 8BX Harrods, 87-135 Brompton Road, London SW1X 7XL

Contact taxfree@globalblue.com +421 232 111 111

59 64

中文翻译

36: TALK OF THE TOWNHOUSE 别墅物语在日益数字化的当今世界，全球各地的商店都费尽心思增加客流入店消费，而伦敦的一些奢侈品牌或许已经找到了答案— — 这还要从 200多年以前说起。Lucinda Turner为您揭晓

从18世纪初开始，伦敦的许多街道上就矗立着各种各样的联排别墅。它们最初是富裕人家在社交季从乡间大宅返回城市的居所，这些多层房屋鳞次栉比，一排接一排，已然成为了伦敦建筑审美的典型代表。近年来，在富人如云的梅菲尔区，联排别墅里掀起了一场革命。将这些房产变为餐馆和酒店（例如 Soho House集团的Dean Street Townhouse和新近翻修的 Kettner’s Townhouse）的趋势被零售界重新诠释，梅菲尔区的联排别墅成为了伦敦城中最受各大品牌热捧的所在。然而，吸引人的不只是这些建筑，更是人们可以在其中做的事情。看起来，联排别墅已经开辟了零售新天地，从此商店不再只是销售商品的地方。 “我们认为现在的实体零售关键在于体验。”Matchesfashion. com的首席品牌官 Jess 上图: Matchesfashion.com位于Mayfair区Carlos Place 5号的别墅

Christie说道， “ 这种体验必须让人惊喜，要包罗万象而且注重个性化。”她补充说，如果顾客花时间走进你的实体店， “ 店铺体验必须吸引他们，而且要有意义。” 2018年，Matchesfashion. com将店铺开设在梅菲尔区核心位置一幢五层楼的联排别墅 Carlos Place 5号之中。每一层楼的用处都各不相同：有两层是零售区和私人购物区；其余三层用于举办活动和专题讨论会等，其中还包括一个播客录制区域；顶楼还设有一间餐厅。“Carlos Place 5号并不是一个传统的零售空间，它会不断改变，以迎合设计师的装置风格和特定的活动。” Christie说道， “ 我们的服务也会围绕着顾客的选择展开。” 她解释了如何直接通过手机购物，因为店内的技术将直接为您连接现场的商品；在应用程序内扫描物品，就会出现各种各样的选择，90分钟之内即可从仓库送达。技术和实体购物体验的结合是一次成功的尝试。“我们的私人购物服务和 90分钟递送非常受欢迎，客人们可以先到顶楼用午餐，然后再下楼继续购物。” 前来演讲、表演音乐和录制播客的嘉宾名单星光熠熠，品牌的自营播客《 The Collector s House》就吸引了 Lucinda Chambers、Tabitha Simmons和 Alexa Chung等众多明星助阵。别墅里永远是一番热闹非凡的景象，不仅有快闪晚宴俱乐部和清晨瑜伽课，还有关于为从夏日聚会到滑雪周末的各种场合搭配着装的演讲。大部分演讲和活动都会通过 Matchesfashion. com网站在线直播，该品牌也

照片 : CATXXXX PHOTO: GARCIA

TRANSLATIONS

得以在线上和线下同时提供超越零售的服务。 30年前 Matchesfashion. com初创之时，全部的生意都来自线下；经过一番数字化大改造后，变成了95%的生意在线上进行。那么，现在为什么要投资实体店铺呢？“我们认为，如果想将享受的感觉带回零售业、与合作方携手共事、促成有社区意识的交流、启发我们的顾客，这样的投资是至关重要的， ” Chirstie如此评论道。与Carlos Place 5号仅有两扇门之隔，珠宝商 Jessica McCormack的联排别墅自2008年就开始将珠宝购物打造成了一场令人备受鼓舞的活动。“我们的目标是在顾客每一次回访我们时提供不一样的体验。” McCormack说道， “ 我们会邀请许多有趣的人物来举办午餐、晚餐、鸡尾酒会和晚会。奢侈品零售的关键在于极致的个性化购物体验，而我们的联排别墅不断地变化着，所以不同时候到访的体验也各不相同。” Matchesfashion. com变着法子展示新的东西，而走进 McCormack的联排别墅却宛如漫步在一间从前的宝库里。别墅里摆满了各种艺术品、书籍和古董。“这是一个收藏家的空间，时常变幻出新的面貌 — — 我喜欢将不同时代和流派的作品混搭在一起。” McCormack说道， “我们希望这座房子能让顾客感到像是坐在图书馆或花园里，让他们多待上一会儿；我认为珠宝就应该在轻松的环境中销售。” 1891年威斯敏斯特公爵建造 Carlos Place房产的时候，顶层和底层都是设备和服务空间；如今，这两层是品牌生意的核心所在。“整座别墅垂直融合成一个企业，商店、设计工作室、制造工坊和办公室同在一个屋檐下，这为Jessica McCormack的运营带来了出色的效率，并在顾客面前充分展现这个珠宝世界的一切。”这位珠宝商说道， “ 制造工坊已成为别墅体验中最棒的一部分。”顾客可以亲眼见证他们的珠宝从设计到创作的全过程，这种体验与邦德街上流光溢彩的珠宝陈列和橱窗展示有着天壤之别，而这正是 McCormack喜欢的方式。 Jessica McCormack的联排别墅完美地展现了她的品牌。沿着街道走 200米，还有一间著名的别墅也与一家品牌有着类似的姻缘。建造于 1720年的 Bourdon House是梅菲尔区唯一一座独立的别墅，如今它不仅是 Dunhill品牌的旗舰店，更为顾客提供了Dunhill世界的沉浸式体验。该别墅于2008年作为店铺开业，2017年经过一番修整，放入了许多和 Dunhill的优雅男装相得益彰的家具和纺织品。整间别墅看起来俨然是一家终极绅士俱乐部。别墅内设有理发店、地窖酒吧、雪茄馆、庭 globalblue.cn

院餐厅和影音室，轻轻松松就可以在这许多房间里度过一整天。如果 Discovery Room里精致考究的新季男装还不够吸引人，各种顾客活动、派对、演讲和放映会已经将 Bourdon House 变成了一处国际闻名的优雅绅士休闲胜地。零售已不再是一场单靠建筑面积就能获胜的游戏了，各大品牌都逐渐意识到了这一点。大型商店当然能为各种各样的活动提供空间，但伦敦的古老联排别墅有着友好的氛围，让顾客可以从容自在地购物、观赏、玩耍和聚会。而且最棒的一点在于，所有人都欢迎入内。

57: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税当您在全球顶级购物区中的30多万家商店消费时，环球蓝联购物退税服务（Global Blue Tax Free Shopping）为您节省购物开销。每年大约有两千六百多万名游客享用环球蓝联 Global Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联 Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（Global Blue）退税服务，然后遵循以下简单的退税流程即可： 1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（Global Blue Tax Free Form），并保存好购物票据。

Scan the QR code to subscribe to Global Blue’s official WeChat services. Receive the latest shopping and tax refund information. Track and manage your refund, and get online customer service and other tax refund services.

扫描二维码，订阅环球蓝联官方微信。接收最新的购物和退税信息。追踪和管理您的退税，获取在线客服及其他退税服务。

2. 申领退税在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。联系方式： taxfree@globalblue.com +421 232 111 111 最低消费30英镑即可申请退税，能够节省高达19%的商品购买价。请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。

РУССКИЙ ПЕРЕВОД 36: TALK OF THE TOWNHOUSE ДОМАШНИЕ РАЗГОВОРЫ

В наш цифровой век магазины вынуждены искать новые способы, как привлечь посетителей. Люсинда Тернер рассказывает о лондонских брендах, которые нашли собственную формулу успеха – и ей больше 200 лет С начала 18 века Лондон застраивался таунхаусами. Изначально они служили городскими резиденциями для обеспеченных семей, которые в деловой сезон переезжали в столицу из своих больших деревенских домов. Выстраиваясь ряд за рядом, эти дома с террасами постепенно стали важным элементом архитектурного облика столицы. Не так давно в Мейфэр наметился коренной переворот в использовании этих старинных сооружений. Тренд на превращение таунхаусов в рестораны и отели (например, Dean Street Townhouse, принадлежащий группе компаний Soho House, или недавно отреставрированный Kettner’s Townhouse) расширился на ритейл. И теперь бренды вовсю охотятся за свободными домами в районе Мейфэр. Больше всего их манит даже не само здание, а то, что они могут с ним сделать. Кажется, с globalblue.cn | globalblue.ru

помощью таунхаусов магазины могут стать чемто большим, чем обычной витриной с товарами. «Мы считаем, что теперь магазины относятся больше к сфере впечатлений, – рассказывает Джесс Кристи, бренд-менеджер Matchesfashion. com. – Им нужно удивлять, завлекать и выстраивать личные отношения». По ее словам, если уж покупатели решили потратить время и прийти в физическое пространство, то «необходимо уделить им внимание и сделать это событие значимым». В 2018 году Matchesfashion.com открылся в 5 Carlos Place – пятиэтажном таунхаусе в центре Мейфэр. Каждый этаж посвящен отдельной теме: на двух из них расположены зоны для шоппинга, в том числе персонального, еще три – отведены для специальных событий, дискуссий и других встреч. Здесь есть даже пространство для записи подкастов и ресторан в мансарде. «5 Carlos Place – это не обычный магазин. Он постоянно меняется вместе с новыми дизайнерскими решениями и особыми мероприятиями. Кроме того, все наши услуги также вращаются вокруг потребностей посетителей», – уточняет Кристи. С ее точки зрения, залог успеха магазина в наши дни – это связь между технологиями и самим шоппингом. В 5 Carlos Place посетители могут оформить заказ через свой смартфон, а специальный сервис покажет, где лежат выбранные вещи. Также можно направить камеру на товар и через приложение увидеть связанные с ним варианты, а понравившиеся товары будут доставлены со склада в течение 90 минут. «Индивидуальный шоппинг и доставка за 90 минут оказались очень востребованными. Клиенты поднимаются в мансарду на ланч, а после него спускаются вниз и покупают заказанные товары». На творческих встречах, акустических концертах и даже на записи подкастов здесь можно встретить поистине выдающихся людей. В собственном подкасте бренда The Collector’s House появлялись Люсинда Чемберс, Табита Симмонс, Алекса Чанг и многие другие звезды. Клубные поп-ап рестораны, утренняя йога и лекции о гардеробе для самых разных событий, от летней вечеринки до уикенда в горах, – все это превратило таунхаус в многолюдное пространство с насыщенной афишей. Онлайн-

ФОТО: ADAM DUKE

трансляции многих встреч и событий можно смотреть на сайте Matchesfashion.com. Таким образом, компания делает еще один шаг за пределы ритейла и онлайн, и офлайн. Когда Matchesfashion.com только стартовал 30 лет назад, весь бизнес работал офлайн, а после радикальной цифровой реструктуризации он на 95% перешел в онлайн. Почему же теперь компания решила снова инвестировать в физическое пространство? «Мы считаем, что пришла пора возвращать обратно в ритейл чувство удовольствия от шоппинга. Нам хочется сотрудничать с партнерами и проводить творческие встречи, чтобы создавать атмосферу общности и вдохновения для наших клиентов», – отмечает Кристи. В паре шагов от 5 Carlos Place находится таунхаус ювелира Джессики Маккормак

Сверху: таунхаус Джессики Маккормак на Carlos Place

(Jessica McCormack). С 2008 года ее компания превращает покупку украшений во вдохновляющее приключение: «Наша цель – дарить разнообразные впечатления каждый раз, когда клиент возвращается. Мы проводим обеды, ужины, коктейльные вечеринки, встречи с интересными людьми. Роскошный ритейл неразрывно связан с самыми личными переживаниями. Именно поэтому наш таунхаус всегда ищет что-нибудь новое, и наши предложения варьируются от сезона к сезону». Дом Matchesfashion.com представляет собой витрину, на которой постоянно появляется что-нибудь новое. Таунхаус Jessica McCormack, напротив, похож на сокровищницу прошлого. Он буквально наполнен антиквариатом, книгами и произведениями искусства: «Это пространство создано коллекционером. Я люблю смешивать эпохи и жанры, поэтому

коллекция постоянно видоизменяется, – рассказывает Маккормак. – Мы хотели, чтобы дом располагал к времяпрепровождению в библиотеке или в саду, чтобы посетителям хотелось остаться здесь на какое-то время. Я считаю, что украшениям нужна спокойная атмосфера». В 1891 году, когда герцог Вестминстерский застраивал Carlos Place, верхние и нижние этажи домов обязательно должны были нести практическую ценность. А теперь именно на них сосредоточено самое главное: «Вертикальная интеграция, когда магазин, дизайн-студия, мастерская и офис находятся под одной крышей, помогает работать эффективно. А еще она позволяет посетителям побывать внутри мира Jessica McCormack, – делится ювелир. – Мастерская впечатляет наших гостей больше всего». Клиенты могут увидеть, как их украшения проходят все стадии – от дизайна до воплощения. Это полная противоположность Бонд-стрит с ее блистательными витринами и безупречными хранилищами, но именно это и нравится Маккормак. Таунхаус Jessica McCormack очень точно воплощает образ бренда. Таким же приемом воспользовалась и компания Dunhill: она занимает здание Bourdon House буквально в 200 метрах по той же улице. Особняк был построен в 1720 году и оказался единственным изолированным таунхаусом в Мейфэре. В 2008 году он превратился во флагманский магазин Dunhill и открыл для посетителей возможность погрузиться в мир бренда. После реконструкции в 2017 году здесь появилась мебель и ткани, которые ассоциируются с элегантной одеждой Dunhill, и само пространство стало похоже на джентльменский клуб. Здесь легко и приятно проводить целый день, ведь в здании есть барбершоп, винный погреб, сигарная комната, ресторан во дворе и кинозал. В специальной комнате Discovery Room представлена изысканная мужская одежды из новых коллекций. А если и этого недостаточно, то в афише всегда есть клиентские дни, вечеринки, встречи и кинопоказы. Все это заставляет джентльменов со всего мира возвращаться в Bourdon House снова и снова. globalblue.ru

Гонку в ритейле больше не выиграть только за счет квадратных метров, и бренды начинают это понимать. Гостеприимная атмосфера лондонских таунхаусов открывает неоспоримые преимущества. Гости приходят сюда покупать, изучать, рассматривать, играть и веселиться в свое удовольствие. Но что еще важнее, двери этих домов открыты для всех желающих.

57: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум £30 и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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‫مناسبات محدّدة‪ .‬وتقوم الخدمة فيه عىل خيارات الزبون‪”.‬‬ ‫ترشح كيف ميكن” التس ّوق من جهازك الخلو’ إذ تصل”‬ ‫التكنولوجيا باملنتجات املتوافرة مبارشةً؛ ومن خالل التطبيق‪ ،‬متسح‬ ‫السلع التي تريدها وترى مجموعة من الخيارات التي ميكن أن تصل”‬ ‫من املستودع بغضون ‪ 90‬دقيقة‪ .‬تجدر اإلشارة إىل العالقة الناجحة‬ ‫بني التكنولوجيا وتجربة التس ّوق الفعليّة‪ “ .‬القت خدمة التس ّوق‬ ‫الخاصة والتوصيل الرسيع شهر ًة واسعة إذ ميكن الزبائن الصعود‬ ‫ّ‬ ‫إىل الطابق العلو’ لتناول الغداء ومن ثم ّالنزول للتس ّوق‪ ”.‬أسامء‬ ‫المعة زارت املكان إللقاء املحاضات أو عزف املوسيقى أو تسجيل‬ ‫الخاص بالعالمة ‪The‬‬ ‫األغاين (بودكاست)‪ .‬وقد استضاف البودكاست ّ‬ ‫كل من ‪ Lucinda Chambers‬و‬ ‫‪ّ Collector’s House‬‬ ‫‪ Tabitha Simmons‬و‪ Alexa Chung‬وغريهم من النجوم‬ ‫الذين ساهموا يف املرشوع‪ .‬التاون هاوس خليّة نحلٍ دامئة؛ يض ّم نوا ٍد‬ ‫خاصة موقّتة وجلسات يوغا صباحيّة وندوات حول اختيار املالبس‬ ‫ّ‬ ‫ملختلف األماكن‪ ،‬من سهرة صيفيّة إىل عطلة عىل املنحدرات‪ .‬تُبَثّ‬ ‫معظم الندوات عىل موقع ‪ Matchesfashion.com‬ما يسمح‬ ‫للعالمة أن تذهب إىل ما هو أبعد من البيع يف العاملني الفعيل‬ ‫واإللكرتوين‪.‬‬ ‫عندما انطلق ‪ Matchesfashion.com‬منذ ثالثني سنة‪،‬‬ ‫كان متجرا ً فعليّاً مئة باملئة‪ ،‬لك ّنه بات إلكرتونيّاً بنسبة ‪ %95‬بعد تح ّول‬ ‫رقمي كبري‪ .‬لذا‪ ،‬ما فائدة االستثامر يف الحجر اليوم؟ تجيب ‪Christie‬‬ ‫قائلة‪“ :‬نعتقد أنّه من الرضور’ أن نر ّجع هذا الشعور باملتعة إىل مجال‬ ‫البيع بالتجزئة ونتعاون مع رشكاء ونخوض نقاشات تخلق هذا الشعور‬ ‫املجتمعي وتُلهم زبائننا‪”.‬‬ ‫عىل بُعد بضعة أمتار من ‪ ،Carlos Place 5‬تجد تاون‬ ‫هاوس صائغة الذهب ‪ Jessica McCormack‬الذ’ ح ّول تجربة‬ ‫رشاء املجوهرات إىل مناسبة مفعمة باإللهام منذ سنة ‪ .2008‬تقول‬ ‫كل م ّرة يعود‬ ‫‪“ :McCormack‬نهدف إىل تقديم تجربة متن ّوعة يف ّ‬ ‫فيها الزبون إىل املتجر‪ .‬ننظّم حفالت غداء وعشاء وكوكتيل ونحيي‬ ‫أمسيات مع شخصيّات مرموقة‪ .‬و“ا أ ّن العنرص األه ّم يف التجارة‬ ‫الفاخرة هو توفري أفضل تجربة تس ّوق شخصيّة‪ ،‬نط ّور التاون هاوس‬ ‫لدينا عىل الدوام فتتن ّوع التجربة من موسم إىل آخر‪”.‬‬ ‫تجدر اإلشارة إىل أنّه عىل الرغم من تحديث واجهات العرض يف‬ ‫متجر ‪ Matchesfashion.com‬بشكلٍ مستم ّر‪ ،‬تشعر لدى دخول”‬ ‫تاون هاوس ‪ MacCormack‬أنّ” تقوم برحلة إىل املايض‪ .‬املكان‬ ‫ميلء باألعامل الفنيّة والكتب واألثريّات‪ .‬تقول ‪ McCormack‬يف‬ ‫أحب‬ ‫هذا الصدد‪“ :‬إنّها مساحة لجمع القطع الفريدة‪ ،‬تتجدّد باستمرار؛ ّ‬ ‫مزج مختلف الحقبات واألجناس‪ .‬حرصنا عىل أن يتمكّن الزبائن من‬ ‫الجلوس يف املكتبة أو يف الحديقة ومتضية بعض الوقت‪ ،‬أعتقد أنّه يجب‬ ‫بيع املجوهرات يف ج ّو مريح‪”.‬‬ ‫عندما شيّد دوق ‪ Westminster‬مبنى ‪Carlos Place‬‬ ‫سنة ‪ ،1891‬خ ُّصص الطابقني العلو’ والسفيل للخدمات وهام اليوم‬ ‫القلب النابض لهذا املكان‪ .‬تقول الصائغة‪“ :‬بفضل هذا الدمج العامود’‬ ‫لألقسام‪ ،‬أ’ وجود املتجر واستوديو التصميم واملشغل واملكاتب تحت‬ ‫ٍ‬ ‫سقف واحد‪ ،‬تتع ّزز الفاعليّة ويزداد انفتاح الزبون عىل عامل ‪Jessica‬‬ ‫‪ .McCormack‬فاملشغل بح ّد ذاته‪ ،‬بات الجزء األفضل من هذه‬ ‫التجربة‪ ”.‬وأن تتيح للزبون الفرصة برؤية تح ّول الجواهر من تصاميم‬ ‫إىل ابتكارات‪ ،‬تجربة بعيدة كل ّالبعد عن واجهات العرض ال ّرباقة يف‬ ‫شارع ‪ ،Bond‬وهذا متاماً ما تحبّه ‪.McCormack‬‬ ‫بالتايل ميكن القول إ ّن تاون هاوس ‪Jessica McCormack‬‬ ‫‪globalblue.com‬‬

‫هو خري صورة عن عالمتها‪ .‬مث ّة شبيه له يف تاون هاوس راقٍ آخر عىل‬

‫بعد مئتي مرت‪ .‬شُ يّد ‪ Dunhill’s Bourdon House‬سنة ‪1720‬‬ ‫املستقل الوحيد يف منطقة ‪ .Mayfair‬ليس‬ ‫ّ‬ ‫وهو التاون هاوس‬

‫املتجر الرئييس للعالمة فحسب‪ ،‬بل يقدّم أيضاً صورة وافية عن عامل‬ ‫‪ .Dunhill‬افتُتح كمتجر سنة ‪ 2008‬وشملت أعامل ترميمه سنة‬ ‫‪ 2017‬رشاء مجموعة متن ّوعة من األ‪£‬اث واألقمشة املرتبطة “البس‬ ‫‪ Dunhill‬الرجاليّة األنيقة‪ .‬فاملساحة أشبه بناد’ للنبالء‪ .‬يض ّم املبنى‬ ‫صالون للرجال وحانة وبهوا ً للسيجار ومطعامً خارجيّاً وصالة سينام‪،‬‬ ‫لذا من السهل متضية نهار كامل هنا‪ .‬ويف حال مل تكن املالبس الرجاليّة‬ ‫امل ّميزة املعروضة يف قسم ‪ Discovery Room‬من املنزل جاذبة “ا‬ ‫فيه الكفاية‪ ،‬يحيي ‪ Bourdon House‬مناسبات وحفالت ونقاشات‬ ‫ويعرض أفالماً حولّته إىل وجهة يقصدها النبالء من حول العامل‪.‬‬ ‫مل يعد قطاع البيع بالتجزئة يُقيّم بحسب عدد األمتار وقد أدركت‬ ‫العالمات التجاريّة ذل”‪ .‬يف حني توفّر املتاجر الكربى مساحات إلحياء‬ ‫شتّى أنواع املناسبات‪ ،‬تتيح بيوت املدينة التاريخيّة يف لندن بفضل‬ ‫ضيافتها‪ ،‬فرص ًة للزبائن ليشرتوا وميتّعوا أنظارهم ويلهوا ويحتفلوا كام‬ ‫الكل مدعو‪.‬‬ ‫يشاؤون‪ .‬وأه ّم ما يف األمر أ ّن ّ‬

‫‪WHEN YOU SHOP THE‬‬ ‫‪WORLD, SHOP TAX FREE :57‬‬

‫عندما تتس ّوق حول العامل‪،‬‬ ‫تس ّوق من دون دفع الرضيبة‬

‫تقدّم ل” غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون دفع‬ ‫الرضيبة ‪ Tax Free‬لتدّخر املال لدى تس ّوق” يف أكرث من ‪300,000‬‬

‫متجر يف أبرز مناطق التس ّوق حول العامل‪.‬‬ ‫فل َم ال تنض ّم إىل الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون دفع‬ ‫كل سنة؟ ما علي” إال‬ ‫الرضيبة من خالل غلوبل بلو ‪ّ Global Blue‬‬ ‫أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو ‪Global Blue‬‬ ‫وتتبع خطواتنا السهلة‪.‬‬ ‫‪ .1‬تس ّوق‬ ‫الخاص‬ ‫أينام تس ّوقت‪ ،‬أطلب الحصول عىل طلب اسرتداد الرضيبة ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫‪ .2‬أطلب‬ ‫يف طريق العودة إىل وطن”‪ ،‬أقصد مكتب الجامرك عند نقطة املغادرة‬ ‫لتتم املصادقة عىل إيصاالت” قبل قبض االسرتداد من أحد مكاتب‬ ‫الخاصة بنا‪.‬‬ ‫االسرتداد ّ‬ ‫لالت ّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫أنفق ح ّدا ً أدىن قدره ‪ £30‬وادّخر حتّى ‪ 19%‬من مثن مشرتيات”‪.‬‬

‫يشمل مبلغ االسرتداد النهايئ الذ’ ستحصل عليه مجموع الرضيبة عىل‬ ‫القيمة املضافة ناقص رسم إدار’‪ .‬يف بعض املطارات‪ ،‬يُفرض رسم خدمة‬ ‫نقد’ عىل كل طلب اسرتداد ضيبة يف حال رغبت بالحصول عىل‬ ‫اسرتداد فور’ نقد’‪.‬‬

‫‪65‬‬

‫ترجمة باللغة العرب ّية‬

‫‪TALK OF :36‬‬ ‫‪THE TOWNHOUSE‬‬

‫عن بيوت املدينة‬

‫يف حني تسعى املتاجر حول العامل جاهدة إىل ضامن‬ ‫موقعها يف عامل يتح ّول إىل الرقم ّية أكرث فأكرث‪ ،‬يبدو أن‬ ‫بعض العالمات التجاريّة الفاخرة يف لندن قد وجدت‬ ‫الحل يف مكان يعود إىل ما يزيد عن ‪ 200‬سنة‪ ،‬تقرير‬ ‫ّ‬

‫‪Lucinda Turner‬‬

‫تصوير‪CAT GARCIA :‬‬

‫منذ بداية القرن الثامن عرش‪ ،‬مألت بيوت املدينة (تاون هاوس) الكثري‬ ‫من شوارع لندن‪ .‬وهي يف األصل مساكن للعائالت امليسورة القادمة‬ ‫من منازل ريفيّة كبرية يف فرتة املناسبات االجتامعيّة‪ .‬فباتت هذه‬ ‫املباين املتعدّدة الطوابق من الرموز املحدّدة لطابع لندن الهنديس‪ .‬ويف‬ ‫اآلونة األخرية‪ ،‬شهدت منطقة ‪ Mayfair‬دون سواها ثور ًة يف مجال‬ ‫بيوت املدينة‪ .‬عمل قطاع العقارات عىل تحويل هذه املباين إىل مطاعم‬

‫وفنادق (عىل سبيل فندق ‪ Dean Street Townhouse‬وفندق‬ ‫‪ Kettner’s Townhouse‬املر ّمم حديثا ً من مجموعة ‪Soho‬‬ ‫‪ )House‬رسعان ما أصبحت من املساحات األكرث جذباً للعالمات‬ ‫التجاريّة يف املدينة‪.‬‬ ‫رصف بها‪.‬‬ ‫لكن ليست املباين عامل الجذب الوحيد‪ ،‬بل إمكانيّة الت ّ‬ ‫فيبدو أ ّن بيوت املدينة سنحت للمتاجر أن تكون أكرث من مج ّرد مكان‬ ‫لبيع السلع‪.‬‬ ‫تقول ‪ ،Jess Christie‬مديرة عالمة لدى موقع‬ ‫‪“ :Matchesfashion.com‬نعتقد أ ّن البيع الفعيل بات تجربة‬ ‫تتحىل هذه العمليّة بعنرص املفاجأة وتكون‬ ‫بح ّد ذاتها اليوم‪ .‬ال ب ّد أن ّ‬ ‫خصص زبو ٌن الوقت للقدوم إىل‬ ‫شاملة وشخصيّة‪ ”.‬تضيف قائلة‪“ :‬إن ّ‬ ‫املتجر الفعيل‪ ،‬يجب أن يلقى الرتحيب ويشعر به‪”.‬‬ ‫سنة ‪ ،2018‬افتتح موقع ‪ Matchesfashion.com‬متجرا ً‬ ‫يف ‪ Carlos Place 5‬وهو تاون هاوس مؤلّف من خمسة طوابق‬ ‫كل طابق ٍ‬ ‫لنشاط مختلف؛ طابقني كمساحة‬ ‫وسط ‪ .Mayfair‬خ ُّصص ّ‬ ‫للبيع وثالثة طوابق للمناسبات والنقاشات وغريها‪“ ،‬ا يف ذل” مساحة‬ ‫للتسجيل الصويت (البودكاست)‪ ،‬باإلضافة إىل مطعم يف الطابق العلو’‪.‬‬ ‫تقول ‪ Christie‬يف هذا الصدد‪“ :‬ليس ‪“ Carlos Place 5‬ساحة‬ ‫يتغري باستمرار ليعرض أفكارا ً خالقة ويستضيف‬ ‫بيعٍ تقليديّة‪ ،‬بل ّ‬

‫يف األعىل‪ :‬تاون هاوس ‪ Matchesfashion.com‬يف ‪ Carlos Place 5‬يف ‪Mayfair‬‬

SOUVENIR

TOY JOY Legendary American toy company FAO Schwarz has landed in London. An exclusive collection of more than 65 of the brand’s toys is offered on the fourth floor of Selfridges’ Oxford Street store. Its arrival coincides with the reopening of FAO Schwarz in New York, at a new store in Manhattan – the American brand was founded in 1862 by Frederick August Otto Schwarz. A special gift from the brand’s range at Selfridges would be the Jumbo Giraffe, Save up to 19% by shopping tax free, see page 57

which is 94 inches tall and perfect for children and adults alike. After visiting ZSL London Zoo to see real giraffes, take home one of these soft toys from Selfridges; the perfect keepsake of your trip to London. fm FAO Schwarz Jumbo Giraffe, £500, Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), faoschwarz.com FOR MAP GO TO PAGE 46

RELAX. REFRESH. REFUND. Our Global Blue Lounges are the perfect places to relax during your shopping trip. Situated in the most fashionable areas of the worldâ&#x20AC;&#x2122;s shopping capitals, the invitation only lounges are a haven for Tax Free Shopping.

Florence Piazza della Repubblica 6, 50123

Munich MaximilianstraĂ&#x;e 30, 80539

London 18-19 Albemarle St, W1S 4BB

Paris 4 rue Cambon, 75001

Madrid Calle de Claudio Coello 83, 28001

Rome Piazza di Spagna 29, 00187

Milan Via Santo Spirito 5, 20121

Venice Piscina S. Moise, 30124