SWITZERLAND | ШВЕЙЦАРИЯ | 瑞士 |
SWITZERLAND Luxury Edition Spring/Summer 2015
Page 30 QUALITY TIME: Switzerland’s luxury shopping scene moves onwards
سويسا
WELCOMES YOU TO ZURICH & GENEVA AIRPORTS
www.airport-dutyfreeshopping.com
AT THE HEART OF EVERY JOURNEY.
women– menswear ZÜrich — Ba h n h o fstr asse 12/18 & sto rchen gasse basel — freie str asse 74 st. moritZ — Via serl as gstaad — Pal ace str asse 1
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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen
Чехия Düsseldorf Estonia Frankfurt French Riviera
دليل ألانيا 德国指南
Welcome to Switzerland Maybe you’re already familiar with Switzerland, or perhaps it’s the frst time you’ve visited this spectacular country. Either way, SHOP magazine is sure to ofer something to surprise you. Discover the exciting variety of concept stores in our feature on page 30. In this edition, we also meet designer Julian Zigerli (page 20) and enjoy some of the country’s best chocolates (page 36). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save money when shopping in Switzerland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Switzerland. For the very latest information, visit globalblue.com. Be sure to sign up for your free Global Blue Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.
Emma Cheevers @环球蓝联-GlobalBlue
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@GlobalBlue
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@shopcontent
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ILLUSTRATION: ISAAC BONAN
Руководство Германия
As you’re visiting Jelmoli, ⁄
why not explore Zurich! –
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CONTRIBUTORS
PHOTO: SAM NAGELE
PHOTO: DORCAS BROWN
ILLUSTRATION: ENRICA CASENTINI
Enrica Casentini Italian illustrator Enrica Casentini created this season’s cover for SHOP Switzerland. Enrica’s colourful, elegant and clever style made her the perfect choice for our cover, which is based on the shopping experiences that Switzerland ofers. It combines a rich variety of products, from jewellery to watches and accessories, and portrays them in bright and summery tones. To fnd out more about Switzerland’s new retail options see page 30. Read about our cover illustrations at globalblue.com/covers.
Grace Bird Grace Bird is SHOP’s assistant picture editor, a role that involves taking photographs for the print and online editions. She is a keen traveller and loves all kinds of art, with a unique style inspired by her trips to all corners of the world. globalblue.com
Caterina Mazzolai Caterina Mazzolai is SHOP’s production editor. She moved from Italy to the UK after graduating in modern languages in Pisa. She holds an MA in publishing from the London College of Communication.
Yuan Fang Yuan Fang is SHOP’s Chinese editor. After majoring in fnance and economics, she moved to the UK where she gained an MA from the London College of Fashion. Yuan is now is responsible for all SHOP’s Chinese content.
TOMMY HILFIGER STORES STÜCKI SHOPPING, BASEL • WESTSIDE, BERN • BAHNHOFSTRASSE 24, ZÜRICH
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SHOP FLOOR E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Managing editor Sally McIlhone
Online managing editor Kirsty Welsh
Cover illustrator Enrica Casentini
Online production assistant Marina Nelson
GLOBA L BLU E SWITZER LAND Managing director Thorsten Lind
Online assistant Emily Scrivener
Country manager Ronald Christen
Acting production editor Ruairidh Pritchard
Chinese editor Yuan Fang
Marketing manager Danielle Willert
Production assistant Katie Muxworthy
Associate Chinese editor Junjie Dou
Marketing coordinator Ralph Wutscher
Chinese contributing editor Qingya He
Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland
Production editor Caterina Mazzolai
Features editor Verity Hogan City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri News editor Hannah Lewis Fashion and news assistant Theresa Harold
Chinese editorial assistants Yunhan Fang, Yangzi Liang Chinese translators Xun Ji, Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Associate Russian editor Daria Orlova
Fashion coordinator Fani Mari
Russian translators Diana Fitkulina, Teena Garnik, Gary Ramazanov
Fashion and news intern Rebecca Fearn
Arabic editor Haneen Malaeb
Chief sub-editor Hester Lacey
Print Dane Consultancy
Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews
SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Commercial editor Gemma Latham Commercial artworking assistant Aaron Carline AVP business development manager Patrice Janet
Creative editor/ deputy picture editor Sarah Beyts Assistant picture editor Grace Bird
Head of digital Eamonn Leacy
Picture assistants Mónica R Goya, Sarah Walker
Digital campaign manager Nina Kobalia
Art direction Design by S-T
Digital marketing executive Wenhan Zhang
Artwork editor Adam Dhaliwal Artworking assistants Dionne Hélène, Milkha Lala, George Trinick Artworking intern Samantha Junak
Digital marketing intern Anastasia Budieva Product manager Devesh Sankadecha Digital intern Sammy Ha Advertising and partnership manager Riccardo Canini
Chief Executive Officer David Baxby Chief Traveller Officer Craig Le Grice SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue
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CONTENTS p.36
P ROD U C T S 18 Check Out SHOP selects a standout piece from Switzerland this season 20 My Favourites Designer Julian Zigerli reveals his top tips for shopping in Switzerland 22 Products Key looks for the season, from fashion and footwear to jewellery and accessories N EWS 26 Shop Window One store not to be missed in Switzerland 27 News Seasonal updates on shops, services and new products F E AT U R E 30 Cover Story: Creative Thinking Concept stores are presenting exciting new retail options across Switzerland, says Sally McIlhone
E X PE R I E NCE 36 Sweet Thing For chocolate lovers, there are few sweeter destinations than Switzerland, says Isabella Redmond Styles GU I DE 40 Maps and guides to Switzerland’s top shops and destinations ESSENTI A LS 52 How To Shop Tax Free The simple steps to saving money on your shopping T R A N S L AT I O N S 53 Русский Перевод 55 美文翻译 57 SOU V E N I R 58 The essential item to bring home
Above: chocolate cake at Max Chocolatier in Lucerne, one of the country’s fnest confectioners
BOUTIQUES GENÈVE • PARIS • LONDON • BERLIN • NEW YORK MIAMI • BEVERLY HILLS • LAS VEGAS MOSCOW • DUBAI • TOKYO • HONG KONG • SINGAPORE SAINT-TROPEZ • CANNES • COURCHEVEL • GSTAAD
www.hublot.com •
twitter.com/hublot •
facebook.com/hublot
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CHECK OUT
WATCH WIZARDRY Ulysse Nardin was just 23 when he founded his eponymous watchmaking company in 1846. Since then, the Swiss brand has built a reputation for innovation and excellence. The Freak concept watch by Ulysse Nardin caused a great stir when it was launched in 2001. Now the new Freak Cruiser model has been unveiled. Using all the cutting-edge technologies at its disposal, Ulysse Nardin has accomplished a magnifcent feat of watchmaking with the patented dual Ulysse Save money by shopping tax free, see page 52
escapement. By doing away with the traditional anchor and anchor wheel, and replacing them with two silicon impulse wheels, Ulysse Nardin has created a structure that requires no lubrication, and there is minimal friction. Shown here in 18-carat rose gold with a brown alligator strap, this is more than just a timepiece; it’s a masterclass in engineering right there on your wrist. th Ulysse Nardin Freak Cruiser watch, CHF80,000, Les Ambassadeurs, Bahnhofstrasse 64, 8001 Zßrich, +41 (0)44 227 1717, ulysse-nardin.com * for map go to page 42
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MY FAVOURITES: Julian Zigerli Julian Zigerli is a cutting-edge designer who has won international acclaim for his innovative menswear collections. After graduating from the Berlin University of Arts in 2010, he returned to his home town of Zürich where he founded his eponymous label. In 2012, he scooped a Swiss Federal Design Award with his autumn/winter 2012/13 collection entitled To Infnity and Beyond. He shares his insights on the Swiss shopping scene with Theresa Harold
1. ‘Edition Populaire has a great selection of handcrafted goods for your home’ Edition Populaire, Geroldstrasse 23, 8005 Zürich, +41 (0)44 515 2200, editionpopulaire.ch
2. ‘Aesop has beautiful products and beautiful stores to match’ Aesop moisturiser, 60ml, CHF57, Aesop, Bärengasse 4, 8001 Zürich, +41 (0)44 361 8700, aesop.com
Save money by shopping tax free, see page 52
3. ‘I’m so in love with the Dior collections’ Dior, 60 rue du Rhône, 1204 Geneva, +41 (0)22 310 6255, dior.com
4. ‘I have around fve signature fragrances, one of which is Bleu de Chanel. Once you fnd a scent that suits you, you won’t want to change to any others’ Bleu de Chanel, 50ml, CHF93, Jelmoli, Seidengasse 1, 8021 Zürich, +41 (0)44 220 4411, jelmoli.ch
5. ‘My top look from my spring/summer 2015 collection has to be the apple sweater and apple shorts. It’s a total look made of beautiful Swiss cotton jersey with bold black and white stripes all over’ Julian Zigerli sweater, CHF275, and shorts, CHF210, julianzigerli.com
PHOTOS: (PROFILE AND 5) JONAS HEGI; (3) © GORUNWAY.COM
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EMERALD CITY This stunning outft will see you from brunch to cocktails in the utmost style
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1. Cartier ring, CHF65,500, Cartier, 35 rue du Rhône, 1204 Geneva, +41 (0)22 818 5454, cartier.com 2. Tod’s bag, CHF2,000, Tod’s, Bahnhofstrasse 32, 8001 Zürich, +41 (0)43 422 8422, tods.com
Save money by shopping tax free, see page 52
3. Salvatore Ferragamo Murano glass bangle, CHF955, Salvatore Ferragamo, 104 rue du Rhône, 1204 Geneva, +41 (0)22 818 1361, ferragamo.com
4. Burberry Prorsum dress, CHF1,770, Burberry, 8 rue Céard, 1204 Geneva, +41 (0)22 311 3425, burberry.com
PHOTO: (1) VINCENT WULVERYCK/CARTIER
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MAN ABOUT TOWN Gentlemen, the time has come to embrace your secret-agent alter ego
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1. Raymond Weil watch, CHF1,900, Olivier Zbinden, 17 rue du Mont-Blanc, 1201 Geneva, +41 (0)22 732 5505, raymond-weil.com 2. Hedon helmet, CHF469, Denim & Iron, Birmensdorferstrasse 199, 8003 Zürich, +41 (0)43 344 5533, hedon.com
globalblue.com
3. Marc O’Polo coat, CHF379, Marc O’Polo, Sihlcity, Kalanderplatz 1, 8045 Zürich, +41 (0)43 243 0727, marc-o-polo.com
4. Church’s shoes, CHF710, Church’s, 59 rue du Rhône, 1204 Geneva, +41 (0)22 311 6631, church-footwear.com
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SLEEK AND CHIC
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2. Omega Constellation Pluma watch in light coral, CHF10,250, Omega, Bahnhofstrasse 48, 8001 Zürich, +41 (0)44 216 9000, omegawatches.com Save money by shopping tax free, see page 52
3. Götti sunglasses, CHF290, Style de Vue, 2 rue des Eaux Vives, 1207 Geneva, +41 (0)22 736 3093, gotti.ch 4. Bally bag, CHF2,195, Bally, Grendelstrasse 8, 6004 Lucerne, +41 (0)41 410 5726, bally.com
5. Stuart Weitzman shoes, CHF415, Stuart Weitzman, Steinmühleplatz 1, 8001 Zürich, +41 (0)44 210 2125, stuartweitzman.com
PHOTO: (5) REDINC
1. Swarovski earrings, CHF129, Swarovski, 7 rue du Marché, 1204 Geneva, +41 (0)22 310 8811, swarovski.com
SHOPPING IS BETTER WHEN YOU DO IT TAX FREE.
Join Global Blue for free, explore your city, ďŹ nd the best stores, and save money on everything you buy. globalblue.com/join
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PHOTO: STEPHANE MURATET
SHOP WINDOW
LOUIS VUITTON’S ADDED ALLURE The recently renovated Louis Vuitton store in Geneva is not only better, but bigger, too. The boutique has been located on rue du Rhône for more than 30 years, but has been expanded considerably to house the full array of Louis Vuitton products. The ground foor is home to the brand’s striking travel accessories and leather goods. The frst and second foors, which opened last year, contain the women’s Save money by shopping tax free, see page 52
collections, timepieces and jewellery, and the recently revealed lower ground foor encompasses all the men’s product lines. Founded in 1854, the French brand is renowned worldwide for its distinctive luxury travel goods, and has become an extensive lifestyle brand. With views of Lake Geneva, bespoke services and private shopping areas, the Louis Vuitton Geneva store is sure to delight all clientele who pass through its doors. gl Louis Vuitton, 33 rue du Rhône, 1204 Geneva, +41 (0)22 311 0232, louisvuitton.com * for map go to page 47
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PRADA COMES TO TOWN The frst Prada boutique in Geneva has rapidly become a must-visit destination. Located on rue du Rhône in the heart of the luxury shopping district, it is the brand’s largest store in Switzerland and has two entrances, inviting customers into diferent sections: one for the women’s collection and the other for the men’s. The boutique is spread over two foors
and presents women’s and men’s ready-towear, leather goods, accessories and footwear collections. The new shopping space uses the hallmark materials of Prada’s worldwide identity, from black metal to green fabric, and overlooks the city and Lake Geneva through large windows. The store is also home to an exclusive formalwear section, which houses the brand’s made-to-measure service. es Prada, 49-51 rue du Rhône, 1204 Geneva, +41 (0)91 986 6320, prada.com * for map go to page 47
This year is the 30th anniversary of the founding of Tommy Hilfger, and the spring collection of the American lifestyle brand is a perfect showcase of the reasons for its longevity. The signature Hilfger blend of dressed-up glamour and dressed-down east-coast American style is featured in crisp white silhouettes, while a dash of rock ’n’ roll style is added with the inclusion of accessories. Scarves splashed with stars, along with trilbies and ankle boots, add a grungy edge to the clean lines and colours of the spring collection. The brand is opening a new store in Lucerne in April and another in St Moritz in August, making this a great year for Tommy Hilfger in Switzerland. hl Tommy Hilfger, Bahnhofstrasse 24, 8001 Zürich, +41 (0)44 210 2626, tommy.com * for map go to page 42 globalblue.com
PHOTO: STEFAN L
HAPPY BIRTHDAY HILFIGER
PHOTO: BECK-THOM.AS GMBH/CD
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WELCOME BACK BOSS Last year Hugo Boss in Zürich opened its doors to a newly redesigned fagship store. The interior has more retail space and is beautifully lined with stylish black steel structures, LED strips and fabric wall panels. Zürich’s newly refurbished Boss boutique also focuses on refective elements, with highgloss surfaces and several mirrored walls.
The new space is classic and sleek, providing visitors with a gloriously luxurious shopping experience. A generous range of the brand’s collections is stocked, with women’s clothing, shoes and accessories on the ground foor and menswear on the upper foor. An exclusive made-to-measure area is also now in operation, which highlights the overarching exclusivity and sophistication of this fagship branch. rf Hugo Boss, Bahnhofstrasse 39, 8001 Zürich, +41 (0)44 221 3900, hugoboss.com * for map go to page 42
To mark the 130th anniversary of Victorinox, the brand has opened its frst fagship store in Zürich. Founded at Ibach-Schwyz near Zürich, the Swiss company now has two fagships in the native country of the famous Swiss army knife. The new shop is centrally located at Rennweg 58 and has 220 square metres of retail space. The interior design features materials that refect the core values of Victorinox: oak for tradition; steel for the famous knife; concrete for modernity; and red to represent the brand’s logo. It carries everything from travel gear and timepieces to fashion and fragrances. Of course there is a special area dedicated to the pocket knife, and here customers can personalise their very own at an interactive station. Choose from a range of colours, sizes and functions to create a product to your specifcations. th Save money by shopping tax free, see page 52
PHOTO: ATELIER-TACKE.DE
CLEAN CUT
Victorinox, Rennweg 58, 8001 Zürich, +41 (0)44 229 6070, victorinox.com * for map go to page 42
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THE EPITOME OF STYLE
PHOTO: © LUCA FASCINI
Fine watch manufacturer Vacheron Constantin has designed a store that exudes luxury and sophistication just as much as its timepieces do. The brand’s Geneva boutique has recently reopened after refurbishment and features an elegant taupe and black colour scheme along with grand ceiling lights, plush seating and glass display cabinets. The twostorey space is decked in leather and wood and is located on place de Longemalle, which is adjacent to rue du Rhône. The boutique is designed to serve a cosmopolitan clientele while also honouring the brand’s connections with the people of Geneva (this, after all, is the city where Jean-Marc Vacheron frst set up his workshop). The ground foor displays the entire range of Vacheron Constantin collections, as well as a vintage line. In addition, the frst foor features a private lounge. Two watchmakers are permanently on hand in this impressive store, which is a highlight of the city. rf Vacheron Constantin, 1 place de Longemalle, 1204 Geneva, +41 (0)22 316 1740, vacheron-constantin.com * for map go to page 48
BAGS OF STYLE Founded in 1976, German brand Modern Creation München, better known as MCM, ofers luxury leather goods, apparel and footwear for the modern traveller. The brand has become the go-to label for fashion-forward men and women looking for style with a diference, and is famous for its quirky and youthful take on luxury. At its extensive Zürich store, visitors can explore the graphic spring/ summer collection, which has been inspired by the culture of digital gaming. Look out for the elegant Milla bag, an everyday tote available in electric shades of red, yellow and blue, or subtler tones of rose, apricot and grey. Or pick up the ultra-mini Bebe Boo backpack with its innovative multi-functional strap which allows it to be worn as a rucksack, a cross-body bag, a shoulder bag or a waist bag. mkh globalblue.com
MCM, Münsterhof 13, 8001 Zürich, +41 (0)44 368 1600, mcmworldwide.com * for map go to page 42
Concept stores ofer carefully curated product selections, striking interior design and expert advice.
PHOTO: LORENZ RICHARD PHOTOGRAPHY
CREATIVE
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THINKING
It’s a combination that has inspired the opening of exciting new retail options across Switzerland, as Sally McIlhone reports
PHOTO: NICOLAS LIEBER
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witzerland typically takes a measured approach to retail reinvention. Rather than jumping on fast-moving trends, the country’s style leaders prefer to watch and wait patiently for a movement to prove successful before championing it on the shopping streets. Take, for example, the concept store. These one-of boutiques have become part of the Swiss shopping scene only in recent years and the universal high quality of these new additions shows that sometimes a more considered approach pays dividends. Stores such as Correspondances and Concept Sud in Geneva ofer diverse fashion options for the city’s most stylish residents. Menswear concept store Correspondances aims to revitalise the appearance of the city by breaking with tradition. ‘Towns in Europe tend to look more and more similar – same shops, same brands – so it becomes very repetitive and boring,’ explains the store’s owner Nicolas Trannoy. ‘People are tired of seeing the same thing and are looking for a more genuine
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‘Geneva is a wonderful place and we felt it deserved a better shopping landscape. We look for the most interesting and relevant brands and make them available here’ – Nicolas Trannoy, Correspondances Previous: AP&Co, ZÜrich
PHOTO (MIDDLE): SANDRA KENNEL
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approach. Geneva is a wonderful place to live and we felt it deserved a better shopping landscape. We look for the most interesting, relevant brands and make them available here.’ The store ofers a mix of modern menswear, high-end sneakers, music and cookbooks and aims to highlight the connections between its diverse product ranges for its visitors. ‘If you are able to understand and appreciate the savoir faire in menswear you are most certainly able to appreciate music or photography with a similar approach,’ Trannoy explains. Bertram Seitz, owner of Concept Sud, also wanted to challenge conventional retail models when he opened his Geneva-based store. ‘I wanted to shake the place up by bringing something diferent, an alternative to the luxury environment in Geneva,’ explains Seitz. ‘I’ve created a very personal space where people can discover avant-garde and timeless designers. It’s a niche boutique that celebrates slowness, happiness and identity.’ Above (clockwise from lef): a selection of books at Correspondances concept store, Geneva; P25 boutique, Lucerne; Viu tortoiseshell sunglasses available at P25; Panda Bag by Art/C available at Concept Sud, Geneva
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PHOTO: JEROEN VAN ROOIJEN
PHOTO: ELIANE DÜRST FOTOGRAFIE
Seitz co-owns the store with his wife Maha Daoudi Seitz and the pair aims to promote contemporary designers from a range of felds, from fashion and jewellery to art and interior décor. ‘We have products on ofer by between six and eight designers and we strive to renew the selection every month,’ says Seitz. ‘At the moment Maroc ‘n’ Roll luxury leather goods and Said Mahrouf are two of the most popular
labels. Nothing is more special than owning a unique designer piece with its own story.’ Even in smaller cities such as Lucerne, concept stores are on the rise. P25 boutique was one of the frst to open. ‘We saw a great opportunity to combine all our passions and present them to an audience here,’ explains owner Uriel Koller. ‘Although Zürich and other cities in Europe are easily accessible, we want to ofer something to locals and visitors to our great city and we believe we can keep up on the national and international stage.’ P25’s selection of high-end womenswear is focused on brands that are newly established or have limited availability. ‘We give young entrepreneurs, including Viu and Dillysocks of Zürich, a platform in Lucerne, and we also work with local artists and creatives,’ says Koller. ‘We want to make you feel right at home and encourage you to dream.’ For spring/ summer 2015 the store is aiming to extend
its already impressive range beyond fashion. ‘We increasingly want to put our focus on accessories, books, curios and furnishings,’ Koller explains. Zürich’s concept store ofering has recently been bolstered by the opening of menswear boutique AP&Co in September 2014. Co-owners Jeroen van Rooijen, Reto Caprez and Nico Pesko spotted a gap in the menswear market and developed the idea from there. ‘We felt there was a missing link for men who look for heritage, quality and spirit, not just fashion brands; a place where you can fnd specialities,’ says van Rooijen. ‘We have a strong history in made-to-measure and felt it would be good to give it a contemporary environment, bridging the worlds of business and leisurewear.’ The store ofers a diverse selection including knitwear and shirts by Nico Pesko, neckwear by Friday Tieday and madeto-measure by Alferano.
Above (clockwise from lef): bow tie by Friday Tieday at AP&Co, ZÜrich; co-owners of No 2, ZÜrich , Adrienne Purkert and Dominique von Albertini; the No 2 store interior; clothing display at AP&Co, ZÜrich
PHOTO: LORENZ RICHARD PHOTOGRAPHY
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Zürich’s women will fnd an array of delights at No 2. Co-owner Adrienne Purkert, who runs the store with Dominique von Albertini, describes it as a little wonderland. ‘There are two storeys flled with menswear, womenswear and accessories. Next door, in an old garage, you’ll fnd an atelier with an eclectic mix of vintage furniture, books and candles by Astier de Villatte. You have to work your way through the labyrinth,’ says Purkert. It looks likely that 2015 will be a big year for the store. ‘We’ve opened a new shop at Neumarkt 20 in the Old Town in Zürich. In spring, we go live with our new e-shop and we’ll have another big project in the summer,’ Purkert explains. ‘This is the year to visit Zürich – and us.’ correspondances-shop.ch, concept-sud.com, ap-co.ch, numbertwo.ch
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SWEET THING For chocolate lovers, there are few more tempting destinations than Switzerland, as Isabella Redmond Styles fnds out
Switzerland is home to some of the world’s best loved chocolatiers. The country’s chocolate is internationally renowned for its high quality and wonderful favours, so it will come as little surprise to learn that the Swiss have the highest rate of chocolate consumption per head in the world. Swiss chocolate producers uphold their prestigious reputation by their commitment to using only the very best ingredients, and by their manufacturing methods which embrace both traditional recipes and inspired favour pairings. Whether you’re in Geneva, Zürich or Lucerne, there are plenty of places to learn about the country’s historic chocolatiers and, more importantly, taste some of their delicious creations, too. globalblue.com
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CONFISER IE SPRÜ NGL I Confserie Sprüngli has been renowned in Zürich for more than 175 years. Set up by David Sprüngli and his son Rudolf, both of whom had a strong, pioneering spirit, the family-run business is now in its sixth generation. Its pralines, trufes and sumptuous patisserie are made using traditional recipes and high-quality ingredients. Try the signature Luxemburgerli, which can be seen in Sprüngli’s exquisite window displays. These dainty mini macaroons make the perfect gift or midafternoon pick-me-up. Confserie Sprüngli, Bahnhofstrasse 21, 8001 Zürich, +41 (0)44 224 4646, spruengli.ch
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M A X C H O C O L AT I E R Established in 2009, Max is a small and charming Lucerne chocolate maker headed by chocolatier Matthias Frész. Its handmade chocolates are created with natural ingredients and the company searches near and far to fnd the best produce, whether that’s cream and meadow fowers from nearby in the Swiss Alps or green tea, rum and mountain cofee
TEUSCHER Dolf Teuscher began his chocolate business in a small town in the Swiss Alps in 1932. Today the company has passed from father to son and is regarded as one of the best chocolate makers in the world, with stores in Asia, North America and the Middle East. The key to its success is its devotion to original recipes and its commitment globalblue.com
from further afeld. The seasons dictate what visitors will fnd inside the welcoming boutique. Popular products include elderfower trufes (in summer) and fruits of the forest marzipan. A range of ice cream is available from March to November, ofered in 25 favours. These include Arriba made with 72% chocolate, and intriguing combinations such as edelweiss and lime. Max Chocolatier, Schweizerhofquai 2, 6004 Lucerne, +41 (0)41 418 7090, maxchocolatier.com
to using the best natural ingredients possible. Every Teuscher chocolate is made with only the fnest raw materials from around the world, from cocoa to fruit and nuts. The champagne trufes are bestsellers, available beautifully packaged in a variety of boxes. A wide range of other choices includes delicate pralines and exquisitely presented biscuits. Teuscher, 2 rue du Rhône, 1204 Geneva, +41 (0)22 310 8778, teuschergeneve.com
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CANONICA The Canonica shop at Geneva Airport’s railway station is a must-visit for serious chocolate lovers. Every Canonica chocolate is made according to traditional Swiss chocolatemaking methods, from grinding the beans to adding the fnishing touches. The company uses only the best cocoa beans to ensure
maximum favour and aroma. The raspberry ganache with toasted sesame seeds won frst prize at the 2013 Salon des Chocolatiers et du Chocolats. This year, Canonica’s master chocolatier, Samuel Romagne, is one of the six fnalists in the World Chocolate Masters. Geneva International Airport, 1215 Le Grand-Saconnex, +41 (0)22 717 7619, canonica.com
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GUIDE
PHOTO: SWISS-IMAGE.CH/BRUNO MEIER
Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the city’s must-visit destinations, from the best boutiques to the mustsee attractions. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/switzerland.
A GLIMPSE OF ZÜRICH Above: the Limmat river runs through the centre of ZÜrich
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ZÜRICH ZÜRICH MAIN STATION
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FOUNTAIN OF THE SQUARE BEARS
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42 | G U I D E
Bahnhofstrasse
ST
IA AN HE
LE RS ST N KA PE
KE
R
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Q AT UA I
AS SE
Featured In This Issue
Shopping Centre/Mall
E
M
TR
Non-Global Blue Retailer
Restaurant
ND
M
NS
SCHWEIZER ● HEIMATWERKE
Pavillon
Global Blue Retailer
LÄ
LI
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WYSSBROD ● SALIS & VERTES ● AIRBIJOUX ● A C BANG ●
FF
AR
KOCHOPTIK ●
● STEFANO ● RICCI ● TIFFANY & CO ● TROIS POMMES
HI
SE
WEINBERG ●
● LAS PERLITAS
SC
TR AS
EG
S TA DT H A U S Q U A I
HOFS
EI
RW
CL
BL
E CH
● HEINICKE UHREN ● MUSIK HUG ● ERNST LOOSLI
ATQ U A I
AS
● MAGGS
LIMM
NG
SE
BAHN
E ÄR
AT Q U A
LIMM
A SSE
WÜHRE
FST R
AC
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AT Z
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● BRUNELLO CUCINELLI ● AUDEMARS PIGUET ● PRADA VOMO BOGNER ● MONCLER SPORT ● TROIS POMMES ● ● LA PERLA ● TOD'S BULGARI ● ● TOM FORD ● LOUIS VUITTON BOTTEGA VENETA ● ● GRIEDER ● MCM P.29 MONTBLANC ● Zeughauskeller ● LEDER LOCHER ERMENEGILDO ZEGNA ● ● HERMÈS ● BOGNER ARMANI ● ● MEISTER UHREN ● TÜRLER ● MORESCHI Parade● BLANCPAIN Platz ● GUCCI ● GASSMANN ● LORO PIANA SPRÜNGLI ● HACKETT ● ● JIMMY CHOO ● TOMMY HILFIGER P.27 OSSWALD ● ● GROSS COUTERE ROLEX ● ● BALLY CHRISTIAN DIOR ● ● PRADA
BREGUET ● BRIONI ● BEYER ● PATEK PHILIPPE ● PAUL & SHARK ●
L TA
PL
SS
E
NHO
RA
SE
SS
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AS
R
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RA
S G A SS
BAH
TR
KE
ST
HOFQ UAI
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● OCH SPORT LG A S E ● FOTO GANZ ● BATA TT KU ● JOHN R WULLSCHLEGER ● TISSOT ● BIJOUTERIE URECH
● BO SA
SC
AC
BA
ST
BAHN
P.28 ● ZARA ●●VICTORINOX SANDRO P.18 ● LES AMBASSADEURS ● RIETHMÜLLER ● FRANZ CARL WEBER ● STRÄULI SPORT & MODE ● LONGCHAMP ● LACOSTE
MÜHLE
● BUCHERER ● CASHEMERE HOUSE ● FALKE OMEGA ● ● MADAME ZÜRICH ● EYE’S ART ● FURLA Cantineta Antinori ● MEISTER UHREN ● PKZ ● STEIFF ● IRO ● TEUSCHER ● FIDELIO IZ IA PE PE ● BURBERRY CARTIER ● ● PATR ● DOLCE & GABBANA ● BRUNOS ● HUBLOT ● NAVYBOOT ● TROIS POMMES P.28 HUGO BOSS ● ● KOCHOPTIK ● CHOPARD CHANEL ● ● FERRAGAMO VAN LAACK ● ● MIU MIU ● TOGAL TROIS POMMES ● VAN CLEEF & ARPELS ● ● PIAGET ● GÜBELIN BIJOUTERIE MEISTER ●
VESTIBULE ●
TA L
SCHWEIZER ● HEIMWERKER
G WE NN AS R E THOM
NÜ
L TA
LI
U R A N I A S T R A SSE
HG A SSE O E T E N B AC
● FIDELIO Ü BOUTIQUE ROMA ●
● BOVET
ES
SE
RAS
BAH
● BOGGI ● DAVIDOFF
L I M M AT Q U A I
SE AS
TR NS WE LÖ
UR
FÜSSLISTRASSE
CHRIST ● ST ANNAHOF ● MASSIMO DUTTI ● E A SS R VISILAB ● T LS S I H ● NAVYBOOT
L
NIE DER DOR FS T R A SS E
WE ● THOMAS SABO ● LANDOLT-ARBENZ ● IWC ●
ÜH
SCHIP FE
R.
NAVYBOOT ●
DM
● KURZ ● CHRIST ● MODISSA ● REPLAY
NHO
BIG ● BELDONA ●
Hiltl
FST
Manor Jelmoli
ER
O R F S T R A SS
APPLE ●
LONGCHAMP ZARA FUST CHRIST FALKE BENCI BROTHERS
W
Z AH R IN GER ST R A SSE
The Quarter
NIEDER D
● DIESEL ● MANGO
● C&A
TR
● PKZ WOMEN
SELECTED STORES IN JELMOLI:
Central
● DOLMETSCH ASS
Globus
E
CENTRAL ● JEWELLERY
E
LOW
BELDONA BIG ESPIRIT EX LIBRIS H&M NAVYBOOT V PHARMACY
● VIERI
B AH N HO FB RÜ CK
SWAROVSKI ● ● DÜRR BONITA ● THE BODY SHOP ● CLAIRE'S ● YENDI PARIS ● H&M ● MOBILE ZONE ● GOLDHAUS ● ● YVES ROCHER FIELMANN ● ● GÖTTE OPTIK OCHSNER SPORT ● ● TISSOT COOP VITALITY ●
● EN PKZ M ST R A EN SS E
SELECTED STORES IN THE QUARTER:
Department Store
SWISS CHAMP
DIVEMASTER
EXPLORER JACKET
SPECTRA
FRAGRANCE
FUNCTIONALITY IS PART OF OUR FAMILY Flagship Store Zürich | Rennweg 58 Flagship Store Genève | Rue du Marché 2 Brand Store Brunnen | Bahnhofstrasse 3
MAKERS OF THE ORIGINAL SWISS ARMY KNIFE | VICTORINOX.COM
44 | G U I D E
QU
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ON
LA
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ON M
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ON B T-
LA NC
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GR
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Place de Longemalle page
48
IE
INTERNATIONAL MUSEUM OF THE REFORMATION
D-
E ST. PIERRE CATHEDRAL
E
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RU
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UV
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LA
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Roofop 42 Place de la Fusterie page 47
COR
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Place De-Grenus
AN UT
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46
Manora Restaurant
CO
RU
page
Chez Ma Cousine
DE
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ON
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Genève Tourisme & Congrès
JA
CH
UA EV
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RU
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RU
LA
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PR
GENEVA MAIN STATION
AL
DE
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EX
RU
RU
PL
GENEVA
Place Of Interest
Train Station
Tourist Information
Hotel
Bar
Global Blue Refund Point
Restaurant
46 | G U I D E
PATEK PHILIPPE Legendary watchmaker Patek Philippe celebrated its 175th anniversary last year, and to mark the great occasion the Swiss company launched several rare handcrafted limited-edition models. Intended as a homage to Geneva, the birthplace of Patek Philippe, and to the company’s artisanal legacy, these show-stopping pieces demonstrate the intricate techniques used by Patek Philippe’s watchmakers for nearly two centuries, such as engraving, enamelling and guilloching. Patek Philippe, 41 rue du Rhône, 1204 Geneva, +41 (0)22 809 5050, patek.com
Rue du Mont-Blanc
● BUCHERER SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R ● HAROLD W. MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T
IV AR
ON -B
IS ÇO
AN
● LE MOUTONS A 5 PATTES
FR E
ER RI
E
SE
AU
RU
US
DU
RO
CE
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LA MAISON DE ● L'HORLOGERIE
CHRONOMETRIE KUNZ ●
IN RD IE LLE NA ER NE SE S I IO S E M I T LY ES CH AD ● U GU LA TR BER ● ES
QU
● MONTRES SA
TABAC RHEIN ●
ND
RU
BIJOUTERIE KUNZ ●
D
RU
OR Manor
RI
I-L
AM
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NA VIN
MADISON STORE ●
PHARMACIA PLAZA ● KRESS OPTIC ●
EC
RU
DRAKE STORE (WOMEN) ●
COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●
Global Blue Retailer
ÉV
PILI CARRERA ●
-B
HORLOGERIE CADHOR ● L A RUE DE CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●
ER
DRAKE STORE (MEN) ●
● BIJOUTERIE B & B
Four Seasons Hotel des Bergues ● BENOIT DE GORSKI
AI D
Non-Global Blue Retailer
Department Store
Hotel
S H O P | 47
Rue du Marché
Rue du Rhône IWC SCHAFFHAUSEN ● AESCHBACH ●
PHARMACIA POPULARIE PHOTO HALL MARIONNAUD KOOKAÏ
● CLARENCE CHRONOMETRIE SA
HUGO BOSS ● AMARANTE ● PROMOD ● NAVYBOOT ●
Bongén ie
RU E DU M A RCH É
MARIONNAUD ●
Place de Longemalle
HISTOIRE ● DE PLAIRE
● SWISSCOM ● CHRIST ● CHEMISERIE CENTRALE
ZARA ●
● LOUIS VUITTON
GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●
R . RO BERT- CÉ AR D
LANVIN ●
LORO PIANA ● ERMENEGILDO ZEGNA ● BENOÎT DE GORSKI ●
● ZENITH WATCHES ● HERMÈS ● PATEK PHILIPPE ● CHANEL ● BUCHERER
Place du Port
R U E D ' I TA L I E
VERSACE ● FRED ● DS MONTES ET BIJOUX ● BIJOUX BURMA ● GUCCI ●
UR R- M U EA D Î TER LEAS S TO E
● CÉLINE ● BALLY ● PRADA
P.27
● MARCONI
U R- M A Î T R E S S E VILEBREQUIN ● DRAKE STORE ●
R U E D ' I TA L I E
RU E DU R HÔNE
MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● TOD'S ● KAREN ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ● ORFELIS ● BOGGI ● DIVINO AMORE ●
● VHERNIER ● BOTTEGA VENETA
● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● APOLLINAIRE ● SHOW OFF
● HÄSTENS
LA COUPOLE ● ● TOUZEAU NOTTING HEEL ●
Global Blue Retailer
Non-Global Blue Retailer
P.26
● CARTIER ● SERGIO ROSSI
RU E DU R HÔNE
● ICE WATCH ● VERO MODA ● MARIONNAUD ● KOOKAÏ
TO
CO U R S D E R I V E
● VISILAB ● PEGGY SAGE ● YVES ROCHER
● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA
BREGUET ● PIAGET ● LEONARD ● HARRY WINSTON ● TIMOTHY OULTON ●
RUE DU RHÔNE
Place du Port
RUE DE RIVE
● DIESEL
● TIFFANY & CO
Place de Longemalle
RUE DU RHÔNE
GGG GILLES ●
CO U R S D E R I V E
DEVERNOIS ● BERDOZ OPTIC ● FNAC ●
● BATA ● ESPRIT ● WE ● CYRILLUS ● ACUITIS
RUE DE RIVE
DAVIDOFF ● L’OCCITANE ● APPLE ● IMPORT PARFUMERIE ● GUESS ● NAF NAF ● DESIGUAL ●
R . RO BERT- CÉ AR D
R U E D E L A C R O I X- D ' O R
FRANZ CARL WEBER ●
● MICHAEL KORS ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● CHARLES VÖGELE
TOURBILLON ● BLANCPAIN ●
Place du Molard
Globus ● LONGCHAMP
RUE DU RHÔNE
R U E D E L A C R O I X- D ' O R
BLUE LEMON ● LACOSTE ●
● OCHSNER SPORT
Place du Molard
INTERDISCOUNT ● C&A ●
● SWAROVSKI ● BERSHKA
● ARMENIO ARMANI ● OFFICINE PANARAI
RUE DU RHÔNE
BCBGMAXAZRIA ● SWATCH ● H&M ●
BULGARI ●
Place de la Fusterie
RU E DU M A RCH É
● H&M
RHÔNE
Place de la Fusterie
COOP CITY ● JIMMY CHOO ●
RHÔNE
● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN
RU E DU
VICTORINOX ● MANGO ● BENETTON ●
RU E D E L A CO N F É D É R AT I O N
TENTATION BIJOUX ● CALIDA ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●
● ● ● ●
● HYSEK ● APOSTROPHE ● BOUCHERON ● L RAPHAËL CHRISTIAN ● LOUBOUTIN
SIMETO ●
RU E DU
RU E D E L A CO N FÉ D É R AT I O N
● GODIVA CHOCOLATIER CHEMISERIE CENTRAL ●
● JAEGER LE-COULTRE ● ROGER DUBUIS
Department Store
Featured In This Issue
48 | G U I D E
Rue Robert Céard
R. ROBERT-CÉARD
FOXTOWN
● HUBLOT ● DIOR JOALLERIE DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER
● ZILLI CASHMERE ● & CASHMERE ● CABASSO
RUE DU RHÔNE
BRUNELLO CUCINELLI ●
R U E D E L A C R O I X- D ' O R
EMPORIO ARMANI ●
BURBERRY ● DIVINO AMORE ●
Place du Molard
Place du Port
Place de Longemalle
Place de Longemalle
BUCHERER ●
RUE DU RHÔNE
BENOIT DE GORSKI ● JOHN LOBB ● ISKENDER ● ALAIN AFFLELOU ●
YVES DELORME ●
ACUITUS ●
ANNE FONTAINE ● VIA ROMA ●
R U E D E L A C R O I X- D ' O R
Place du Port
Place de Longemalle
● MONTBLANC ● CÉLINE
TROU UERD -M E LA AÎ TTR OEUSR S-EM A Î TRES
RUE DU RHÔNE
● VERSACE ● DE BETHUNE VACHERON ● CONSTANTIN P.29 ● HERVE LEGER
● ZWILLING ● J A HENCKELS
RUE DE RIVE
● HISTOIRE DE PLAIRE
LA
R. ROBERT-CÉARD
For those who love fashion, FoxTown Factory Stores at Mendrisio is a mustvisit. The FoxTown complex houses 160 stores, including a range of prestigious international designers, homeware and accessories. Brands range from Armani, Bally and Burberry to Prada and Ferragamo. The outlet is just 7km from the Italian-Swiss border and boasts seven restaurants and bars, a dressmaker, a currency exchange ofce and a Global Blue Tax Free refunds point. FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com
SE
Place du Molard
Rue de la Tour-Maîtresse
● HACKETT
● CHARIVARI
MAJE ●
SANDRO ●
Featured In This Issue
RU E DU R H ÔN E
● PO NT I
- M A ÎTRESSE
TOMMY ● HILFIGER
Non-Global Blue Retailer
P ORT
R U E D ' I TA L I E
R. ROBERT-CÉARD
Global Blue Retailer
V-YOUNG ●
OUR
KOOKAI ●
CO U R S D E R I V E
CAFÉ COTON ●
● TRICOSA
● MICHAEL KORS
● GÜBELIN ● ZAZAZOU ● WOLFORD
Place du Molar d
AT
RUE DU
TARA JARMON ●
EL
Place du Port
Place de Long emal le
POM D'API ● ROBERT CLERGERIE ●
ED
THE SHOP ●
RU
ORSO COUTELLERIE ●
RUE DE RIVE
BAC À SABLE ●
RUE DU R HÔNE
Globus
RU E DU M A RCHÉ
JEANS & CO ● ● ZBINDEN
● TOURBILLON ● GANT ● JEAN RODIN ZARA ● ● GANT MASSIMO ● AIRBIJOUX DUTTI ● PARIS ● VETEMENTS BERSHKA ●
BIJOUTERIE CLARENCE$ ●
Place de la Fusterie
S H O P | 49
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BUCHERER Heritage watchmaker H Moser & Cie and fne jeweller Bucherer have a lot in common. These independent companies from German-speaking areas of Switzerland were founded in the 19th century and so it is natural that they are long-time collaborators. Their most recent project – an addition to the existing Venturer line – is the Venturer Small Seconds Bucherer Edition. In white gold and with a 1960s convex design, the watch is inspired by H Moser & Cie’s historic pocket watches. Be sure to seek out this watch while in Lucerne, as it is exclusively available in Bucherer boutiques in Switzerland, Germany and Austria.
Bucherer, Schwanenplatz 5, 6002 Lucerne, +41 (0)41 369 7700, bucherer.com
Kramgasse, Rössligasse,Weggisgasse, Hertensteinstrasse, Grendelstrasse, Kapellgasse & Kapellplatz
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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
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TRANSLATIONS РУССКИЙ ПЕРЕВОД 30: Creative Thinking
Творческое Мышление Салли МакИлхоун рассказывает о концептуальных бутиках Швейцарии, предлагающих новые увлекательные возможности для шоппинга. Швейцария, как правило, проявляет довольно взвешенный подход к новинкам в розничной торговле. Вместо того чтобы гоняться за скоротечными трендами, модные авторитеты страны предпочитают наблюдать и спокойно ждать, пока то или иное направление основательно себя не зарекомендует, после чего его можно со спокойной душой предлагать покупателям. Взять, к примеру, концептстор. Подобный тип бутика появился на шоппинг-арене Швейцарии сравнительно недавно, а качественно новый уровень предоставляемых в нем услуг уже начал приносить заметные плоды. Такие магазины, как Correspondances и Concept Sud в Женеве предлагают стильным жителям города самый разнообразный ассортимент модных новинок. Концептуальный бутик мужской одежды Correspondances стремится преобразить городской облик, бросая вызов традиции. «Европейские города постепенно становятся похожими друг на друга – везде одни и те же магазины, одни и те же бренды – это быстро наскучивает, – поясняет владелец магазина Николас Транной. – Люди устали видеть везде одно и то же, им хочется чегото оригинального. Женева замечательный город и нам показалось, что он заслуживает лучшей шоппинг-инфраструктуры. Мы отыскиваем наиболее интересные, актуальные бренды и предлагаем их нашим покупателям». В магазине представлен настоящий
коктейль из новинок мужской одежды, роскошных кроссовок, музыки и поваренных книг, но, несмотря на такой эклектичный подход, посетители могут найти единую связь, объединяющую весь ассортимент. «Если вы способны со знанием дела подойти к мужской одежде, тогда, скорее всего, вы смогли бы по достоинству оценить музыку или фотографию», – поясняет Транной. Открывая свой магазин Concept Sud в Женеве, Бертрам Зайтц, также надеялся внести позитивные перемены в привычную модель розничной торговли. «Я хотел создать нечто оригинальное, некую альтернативу наскучившей роскоши Женевы, чтобы немного оживить город, – поясняет Зайтц. – В результате у нас получилось очень интимное пространство, где люди могут познакомиться с авангардными и классическими дизайнерами в беззаботной атмосфере нишевого бутика». Зайтц управляет магазином вместе со своей супругой Маха Дауди Зайтц. Их объединяет стремление продвигать изделия дизайнеров, работающих в самых различных сферах, от одежды и украшений до искусства и интерьера. «Мы предлагаем покупателям вещи от шестивосьми разных дизайнеров и стараемся ежемесячно обновлять весь ассортимент, – говорит Зайтц. – В настоящий момент большой популярностью пользуются роскошные изделия из кожи Maroc ’n Roll и Said Mahrouf. А что может быть лучше оригинальной дизайнерской вещи со своей собственной историей?». Даже в небольших городках, таких как Люцерн, начинает появляться все больше концепт-сторов. Одним из первых в здесь открылся бутик P25. «Идея собрать воедино все предметы нашего увлечения и предложить их местной публике показалась нам просто великолепной, – поясняет владелец Уриил Коллер. – Хотя Цюрих и
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другие европейские города расположены не так уж и далеко от нас, мы хотим предложить наши услуги местным жителям и гостям нашего замечательного города, и мы верим, что сможем сделать это на достойном уровне». Ассортимент P25 включает первоклассную женскую одежду совсем новых брендов либо тех, что выпускают эксклюзивные коллекции. «Мы предоставляем молодым талантам, таким как Viu и Dillysocks, платформу для реализации их творческих способностей, кроме того, мы поддерживаем сотрудничество со многими местными мастерами», – говорит Коллер. – Мы хотим, чтобы посетители могли чувствовать себя как дома и никогда не переставали мечтать». К началу сезона весна-лето 2015 планируется расширить и без того впечатляющий ассортимент. «Мы стараемся уделять больше внимания аксессуарам, книгам, сувенирам и мебели», – объясняет Коллер. В сентябре 2014 года созвездие концептуальных магазинов Цюриха пополнилось новым бутиком мужской одежды AP&Co. Сооснователи Йерун ван Роойен, Рето Капрез и Нико Песко заметили незаполненную нишу на рынке мужской одежды, это и побудило их к действию. «Нам показалось, что мужчины, предпочитающие не просто модные бренды, но качественную одежду со своими традициями и душой, оказывались в затрудненном положении, – говорит Роойен. – У нас есть большой опыт в производстве готовой одежды, и мы почувствовали, что настало время направить его в современное русло, разрушив мосты между понятиями делового и повседневного стиля». Бутик предлагает эклектичный выбор, включающий трикотаж и рубашки Nico Pesko, кофты Friday Tieday и прет-а-порте от Alferano. В бутике No 2 жительниц Цюриха ждет немало приятных сюрпризов. Владельцы Адриенн Пуркерт и Доминик фон Альбертини называют его маленькой страной чудес. «У нас есть два этажа, на которых расположились отделы с мужской и женской одеждой, а также аксессуарами. globalblue.com
В старом гараже по соседству с нами располагается салон с впечатляющим выбором мебели, книг и свечей Astier de Villatte. По пути вам придется преодолеть целый лабиринт», – говорит Пуркерт. Похоже, что 2015 год будет для магазина большим событием. «Мы открыли новый бутик в Цюрихе на улице Neumarkt 20, в самом центре Старого города. Весной заработает наш интернет-магазин, а летом нас ждет еще один большой проект, – поясняет Пуркерт. – В этом году однозначно стоит посетить Цюрих, а заодно и нас». correspondances-shop.ch, concept-sud.com, facebook.com/pages/P25, ap-co.ch, numbertwo.ch 52: When You Shop The World, Shop Tax Free
Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки. 2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 или +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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美文翻译
30: Creative Thinking 异想天开
PHOTO: (LEFT) SANDRA KENNEL
概念店提供精挑细选的产品组合，令人惊叹的店堂 设计，以及专业贴心的服务。这一切为瑞士零售业带 来灵感，涌现出数家激动人心的品牌概念店。Sally McIlhone报道 瑞士人往往对零售业的革新持谨慎态度。与其紧紧 追随瞬息万变的潮流，瑞士的时尚大师更喜欢耐心 观察和等待，直到某一潮流已经大行其道，才会将 其引上购物街头。品牌概念店就是其中一个例子。 这些独树一帜的精品店在近几年才成为瑞士街头一 景。这些新兴店铺往往品质极佳，这无疑印证了：有 时，谨慎亦是明智之举。 瑞士日内瓦的Correspondances和Concept Sud等精品店为时髦的日内瓦人带来了多样的时尚 选择。男装品牌概念店Correspondances大胆突破 传统，意欲让城市面貌焕然一新。“欧洲的城镇看 上去越来越相似——一样的商店，一样的品牌—— 这令人感觉非常雷同、非常乏味，”店主尼古拉斯·特 拉诺（Nicolas Trannoy）解释道。“人们厌倦看到 类似的东西，更期待独树一帜之作。日内瓦是个非 常适合居住的地方，我们认为日内瓦应拥有一个更 好的购物环境。我们搜罗一些最有趣的相关品牌， 把它们带到日内瓦。” 该店销售各类时尚男装、高端运动鞋、音乐和 烹饪书籍，旨为顾客突出店内不同产品种类之间的 联系。特拉诺解释说：“如果你能够理解和欣赏男 装的魅力，那么你一定能够用相似的方式品味音乐 或摄影。” Concept Sud的店主伯特伦·塞茨（Bertram Seitz）在日内瓦开设总店之初，同样想挑战传统的 零售模式。“我希望开设一家截然不同的商店，在日 内瓦的奢侈品界引入另一种模式，从而引起轰动，” 塞茨表示。“我创造了一个私密的空间，人们可以在
精品店里探索前卫的、经典的设计师品牌，尽享悠 闲节奏、无限乐趣与尊贵身份。” 塞茨和他的妻子玛哈·道迪·塞茨（Maha Daoudi Seitz）一同开设了这家店，他们志在希望 从时装、珠宝、艺术和内饰等不同领域宣传当代设 计师。塞茨表示：“我们拥有六至八位设计师的产 品，我们每月都会努力对产品进行更新。目前，皮革 品牌 Maroc ’n Roll 和Said Mahrouf是人气最高 的两个品牌。没有什么能比拥有一件有着独特故事 的设计师作品更美妙了。” 甚至在卢塞恩（Lucerne）这样的小城市，品牌 概念店也如雨后春笋般涌现出来。P25就是首批精 品店中的一家。“这是一个绝佳的机会，我们得以将 满腔热情呈现给这里的市民，”P25店主乌列·科勒 （Uriel Koller）解释道。“虽然我们大可在苏黎世 或欧洲的其他城市开店，但是我们希望回馈卢塞恩 的市民和来此圣地的游客，我们坚信这家店能够在 国内和国际舞台上紧跟潮流。” P25的精选高端女装主要集中于新创立的品 牌或限量版品牌。科勒表示：“我们在卢塞恩为青 年创业者提供了一个展示平台，它们包括来自苏黎 世的Viu 和Dillysocks等品牌，我们也会和当地的 艺术家和设计师合作。我们希望给你一种归属感， 鼓励你去梦想。”2015年春夏季，该店希望在多样 品牌的基础上，将触角伸向时装以外的领域。“我 们越来越关注饰品、书籍、古玩珍品和家具，”科勒 解释说。 男装精品店AP&Co于2014年9月开业，进一 步丰富了苏黎世的品牌概念店。合伙人杰伦·范鲁 洋（ Jeroen van Rooijen）、雷托·卡佩兹（Reto Caprez）和尼可·佩斯科（Nico Pesko）看到了男 装市场隐藏的机遇，从中获取了灵感。“我们认为， 对于那些不单追求时尚品牌，更加注重经典、品质
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والروح وليس مج ّرد عن الوضة ،مكان يكن أن تجد فيه ابتكارات مميّزة .نحفل بتاريخ عري“ ف اللبس الص ّممة بحسب الطلب ففكّرنا بتطعيمه بنفح ٍة معاصة من خلل ربط عالي اللبس الرسميّة واليوميّة ”.يقدّم التجر مجموعة متن ّوعة تشمل ملبس محبوكة وقمصانا ً من Nico Peskoوربطات عن“ من Friday Tiedayوملبس بحسب الطلب من .Alferano تجد نساء زيورخ مجموعة كبية من القطع الثية لهتمم ف متجر .No 2تصفه ِ الؤسسة الشيكة Adrienne Purkert التي تديره مع Dominique von Albertiniبأرض العجائب الصغية .فتقول“ :إنّه عبارة عن طابقي مليئي بلبس للرجال والنساء والكسسوارت .وف كاراج قديم ملص“ ،تجد مشغلً يحوي تشكيلة مميّزة من الثاث والكتب والشموع العريقة من كل هذا ”.يبدو تش“ طريقك ف ّ .Astier de Villatteعليك أن ّ أ ّن سنة 2015ستكون عظيمة للمتجر .افتتحنا محلً جديدا ً ف Neumarkt 20ف منطقة Old Townف زيورخ .وسنبدأ بتشغيل محلّنا اللكتون عب النتنت ف الربيع ولدينا مشوع ضخم ف الصيف .إنّه العام الثال لزيارة زيورخ وزيارتنا”. ،correspondances-shop.ch ،concept-sud.com ،facebook.com/pages/P25 ،ap-co.ch numbertwo.ch When You Shop The World, Shop Tax Free: 52
عندما تتس ّوق حول العال ،تس ّوق من دون دفع الضيبة تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الضيبة Tax Freeلتدّخر الال لدى تس ّوقك ف أكث من 270,000متجر ف أبرز مناط“ التس ّوق حول العال. فل َم ل تنض ّم إل الـ 26مليون مسافر الذين يتس ّوقون من دون دفع كل سنة؟ ما عليك الضيبة من خلل غلوبل بلو ّ Global Blue إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. تس ّوق .1 الخاص أينم تس ّوقت ،أطلب الحصول عل طلب استداد الضيبة ّ بغلوبل بلو Global Blueوتذكّر أن تحتفظ باليصالت. أطلب .2 ف طري“ العودة إل وطنك ،أقصد مكتب الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك ومن ث ّم اقبض الستداد من الخاصة بنا. أحد مكاتب خدمة الزبائن ّ للتّصال:
taxfree@globalblue.com 111 111 32 +800أو 111 111 232 +421
يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري .ف بعض الطارات ،يُفرض رسم خدمة نقدي عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل استداد فوري نقدي.
和内涵的男性来说，市场上有一个空档，而在我们 店里他们可以获得满足，找到不同寻常的东西，”范 鲁洋说道。“我们的量身定制产业历史悠久，我们认 为应该结合现代的背景，将商务服饰和休闲服饰融 合在一起。”精品店出售各式各样的精选男装，包括 Nico Pesko的毛衣和衬衫，Friday Tieday的领饰 。和Alferano的定制成衣 No 2品牌概念店为苏黎世女性带来无限期 待和喜悦。店主艾德丽安·普克特（Adrienne Purkert）和多米尼克·范阿尔贝蒂尼（Dominique von Albertini）共同开设这家店铺，艾德丽安更将 之称为“迷你仙境”。“两层楼挂满了男装、女装和 饰品。在隔壁的旧车库中还有一间工作室，Astier de Villatte的古董家具、书籍和蜡烛星罗棋布。你 一定要亲自探索一番这个小小的迷宫，”普克特说 道。对于该店来说，2015年可谓意义重大。普克特 解释道：“我们在苏黎世旧城区的Neumarkt 20开 设了一家新店。春季，全新网店即将上线；夏天，我 们还有另一个大型项目。2015年，请到苏黎世和No ”。2品牌概念店看一看 correspondances-shop.ch, concept-sud.com, facebook.com/pages/P25, ap-co.ch, numbertwo.ch
52: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多家商店消费时， 环球蓝联（Global Blue）购物退税服务（Tax Free 。Shopping）为您节约购物开销 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程： 1. 消费购物 无论您在哪里消费，请索要Global Blue退税表格， 。并记得保存小票 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台 请他们盖章，然后再到环球蓝联退税点领取您的退 。税款 联系方式： taxfree@globalblue.com +421 232 111 111 or +800 32 111 111 请注意：最终退款将包含增值税总额，但是要扣除 管理手续费。 部分机场还将以退税申请表为单位收 。取现金退税手续费 globalblue.com
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ترجمة باللغة العرب ّية Creative Thinking: 30
تفك ٌي ابتكاري
PHOTO: LORENZ RICHARD PHOTOGRAPHY
التخصصة تقدّم خيارات تجاريّة جديدة مثية للهتمم ف التاجر ّ أرجاء سويسا ،تقرير Sally McIlhone ٍ ً مقاربة مدروسة نحو إعادة ابتكار بطريقة نوذجيّة تعتمد سويسا التجارة .وبدلً من تتبّع الوضة التسارعة بعجالة ،يفضّ ل ر ّواد السلوب ف البلد الراقبة وانتظار نجاح حركة معيّنة قبل اعتمدها ف شوارع التس ّوق .خُذ عل سبيل الثال ،التاجر التخصصة .ل تنخرط هذه الحلت الفريدة من نوعها ف عال التس ّوق السويسي إل ف السنوات الخية وتبهن جودة هذه الضافات الجديدة أ ّن القاربة الدروسة تفض أحياناً إل نتائج أفضل. توفّر بعض التاجر مثل CorrespondancesوConcept Sudف جنيف خيارات متن ّوعة ف مجال الزياء لكث سكّان التخصص الدينة تألّقا ً .يهدف متجر Correspondance ّ
بلبس الرجال إل إعادة إحياء إطللة الدينة من خلل ّ فك ارتباطها بالتقاليد .يقول صاحب التجر :Nichols Trannoy “تيل الدن ف أوروبا إل التشابه أكث فأكث؛ الحلت نفسها والعلمات التجاريّة نفسها ،فتستحيل متك ّررة ومملّة .سئم الناس رؤية الشياء ذاتها وباتوا يبحثون عن مقاربة أكث أصالةً .با أ ّن تستح“ مساحة تس ّوق جنيف مكان يحلو فيه العيش ،شعرنا أنّها ّ أفضل .بالتال نبحث عن أكث العلمات التجاريّة إثارة وملءم ًة ونجلبها إل هنا”. يقدّم التجر مزيجاً من ملبس الرجال العصيّة والحذية الرياضيّة الفاخرة والوسيقى وكتب الطهي ويهدف إل تسليط الضوء عل الروابط بي مختلف منتجاته .يشح Trannoyقائلً“ :إن كنت قادرا ً عل فهم وتقدير الهارة الكامنة ف ملبس الرجال ،ل ّ شك أنّك ستتمكّن من تقدير الوسيقى أو التصوير بقاربة ممثلة”. أراد ،Bertram Seitzصاحب متجر Concept Sudأن يتحدّى ناذج التجارة التقليديّة عندما افتتح متجره ف جنيف. يشح قائلً“ :أردت أن أحدث ثورة من خلل خل“ شء مختلف، يشكّل بديلً عن بيئة الفخامة السائدة ف جنيف .فابتكرت مساحة خاصة إل ح ّد كبي ،حيث يكن الشخاص اكتشاف مص ّممي ّ محل فريد من نوعه مبدعي وآخرين ل تقيّدهم حدود الزمن ف ّ يلتزم البساطة والسعادة والهويّة”. يتلك Seitzالتجر مع زوجته Maha Daoudi Seitz ويهدف الزوجان إل التويج لص ّممي معاصين ف عدّة مجالت، من أزياء ومجوهرات إل ف ّن وتصميم داخل .يقول Seitzف هذا السياق“ :لدينا منتجات من ستّة إل ثانية مص ّممي ونعمل كل شهر .من العلمات التجاريّة البرز جاهدين لتجديد التشكيلة ّ لدينا الن Maroc ‘n Rollللسلع الجلديّة الفاخرة وSaid .Mahroufل شء يضاهي امتلك قطعة فريدة من نوعها لها قصة”. ّ التخصصة وحتّى ف ُمدنٍ أصغر مثل ،Lucerneتشهد التاجر ّ محل .P25 ازدهارا ً ملحوظاً الن .من أول الحلت التي افتُتحت ّ يقول الالك “ :Uriel Kollerوجدنا أنّها فرصة عظيمة لندمج أهواءنا مع بعضها البعض ونقدّمها إل الجمهور هنا .وعل الرغم من سهولة النفاذ إل زيورخ ومدن أوروبيّة أخرى ،أردنا تقديم شء إل سكّان مدينتنا العظيمة وز ّوارها ونعتقد أنّه باستطاعتنا أن نواكب الساحتي الحلّيّة والعاليّة”. تركّز مجموعة P25من اللبس النسائيّة الفاخرة عل العلمات التجاريّة الناشئة أو التوافرة ف أماكن محدودة .يقول “ :Kollerنعطي أصحاب العمل الصاعدين بن فيهم Viuو منصة ف Lucerneكم نعمل مع Dillysocksمن زيورخّ ، ف ّناني ومبتكرين محليّي .نريدك أن تشعري كم وكأنّك ف النزل ونش ّجعك أن تحلمي .لربيع/صيف ،2015يهدف التجر إل توسيع نطاق عمله الثي للهتمم خارج حدود الزياء .يشح Kollerقائلً“ :نو ّد أن نزيد من تركيزنا عل الكسسوارات والكتب والقطع البتكرة والثاث”. التخصصة ف زيورخ مؤ ّخرا ً نتيجة افتتاح تع ّززت مجموعة التاجر ّ محل AP&Coللبس الرجال ف أيلول/سبتمب .2014لحظ ّ الؤسسون Jeroen van Rooijenو Reto CaprezوNico ّ Peskoثغر ًة ف سوق ملبس الرجال فاستوحوا الفكرة من هناك. يقول “ :van Rooijenشعرنا أنّه ث ّة حلقة مفقودة بالنسبة إل الرجال الذين يبحثون ف العلمات التجاريّة عن الرث والجودة
58 | P RO D U C T S
MONGOLIAN MAGIC Established 90 years ago in the historic town of St Gallen, Akris has become synonymous with understated chic. To this day, the brand is family owned: brothers Albert and Peter Kriemler are the third generation to head the company. The Ai horsehair bag, shown here, has a fascinating background. Its story begins on the vast, grassy plains of Mongolia where horsehair is collected from herds of morj, the Save money by shopping tax free, see page 52
native breed famed for their long manes and tails. Skilled artisans then transform the hair into a distinctive fabric with an inimitable sheen, and it’s from this that the Akris tote is made. The bag is trimmed with box calf and fnished with graphite-coloured hardware, and with its distinctive trapezoid shape it makes a bold visual statement while still being roomy enough for all your daily essentials. th Akris Ai horsehair bag, CHF3,600, Akris, Seestrasse 463, 8038 Zßrich, +41 (0)44 480 1617, akris.ch
PHOTO: AKRIS AG/AKRIS PRET-A-PORTER AG
SOUVENIR
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