SWITZERLAND | ШВЕЙЦАРИЯ | 瑞士 | سوي سا
SWITZERLAND Luxury Edition Spring/Summer 2016
Page 28 MODERN TIMES: discover how Switzerland’s fne watch houses are connecting with smart technology
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Whether you are travelling for business or pleasure, we can help you discover the very best of this magnifcent country. Switzerland has much to ofer, as our guide on page 40 reveals. Readers who appreciate innovative design will enjoy our feature on luxury smartwatches (page 28), and in this issue we also discover the country’s best cafés for slow cofee. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save money when shopping in Switzerland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Switzerland. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.
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ILLUSTRATION: BRATISLAV MILENKOVIC
CONTRIBUTORS
Beth Druce Beth Druce is a fashion and luxury writer and creative consultant. Armed with an MA from Central Saint Martins, she began her career at GQ magazine. She delights in documenting diverse and quickly evolving trends. globalblue.com
Dominique Fenn Dominique Fenn is a writer and creative consultant specialising in luxury fashion and lifestyle. She currently works for Fred Perry and has previously contributed to the Dazed group, i-D magazine and Anothermag.com.
Bratislav Milenkovic Bratislav Milenkovic created this season’s cover for SHOP Switzerland. His bold compositions celebrate mechanical detail, making him the perfect choice for this illustration, which is inspired by our feature on page 28 about how Switzerland’s traditional fne watchmakers are using smart technology. The illustration shows a hybrid watch which is both classic and cutting-edge, with an elegant, conventional face ofset by the bright, geometrical shapes of hitech workings. Bratislav Milenkovic’s clever, colourful artwork has previously been commissioned by the New York Times, Wired and the Guardian. Explore our archive of cover illustrations at globalblue.com/covers.
Onur Unaltay SHOP’s artworking intern Onur Unaltay studied graphic design at Middlesex University. He has designed men’s clothing for various international companies and is an avid fan of football, hip hop and fashion.
STÜCKI SHOPPING • BASEL WESTSIDE • BERN WEGGISGASSE 28 • LUZERN VIA MAISTRA 2 • ST. MORITZ BAHNHOFSTRASSE 24 • ZÜRICH
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SHOP FLOOR E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Cover illustrator Bratislav Milenkovic Contributors Beth Druce, Dominique Fenn Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Fashion coordinator Fani Mari Fashion intern Danielle De Wolfe
Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yangzi Liang, Manqing Li Chinese translators Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov
Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien
AVP business development manager Patrice Janet
Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener
Marketing coordinator Ralph Wutscher Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland
Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak
Artwork editor Simon Thompson Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Onur Unaltay
Marketing manager Michael Mauerhoff
Arabic editor Haneen Malaeb
News editor Rebecca Davies Assistant news editor Theresa Harold
Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Charlotte Rogers
GLOBA L BLU E SWITZER LAND Managing director Ronald Christen
Art director Fabio Gervasoni Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian
Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakki Digital production manager Andrew Lugton Production assistants Olivia Chou, Sammy Ha
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
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CONTENTS
p.28
Products
Experience
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Check Out SHOP selects a standout piece from Switzerland this season Products Key looks for the season, from fashion and footwear to jewellery and accessories
News 20 22
Shop Window One store not to be missed in Switzerland News Seasonal updates on shops, services and new products
Feature 28
Cover story: Well Connected
As traditional watch manufacturers experiment with smartwatch technology, Beth Druce takes a look at cutting-edge connectivity developments in Switzerland’s haute horology industry Above: Frédérique Constant Horological Smartwatch
Café Society Coffee specialists in Switzerland have created a new breed of inviting cafés, as Dominique Fenn discovers
Guide 40
Maps and guides to the key shopping areas of Switzerland
Essentials 52
How To Shop Tax Free The simple steps to saving money on your shopping
Translations 53 Русский Перевод 55 美文翻译 57
Souvenir 58
The essential item to bring home
BOUTIQUES GENEVE • GSTAAD • LUZERN ZURICH • ZERMATT
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Big Bang Unico Sapphire. 蓝宝石表壳，向宇舶深厚制表工艺致敬 全透明表壳使宇舶自产UNICO 导柱轮计时机芯清晰可见72 小时动力储存限量典藏500枚
WELCOME Welcome to the CHRIST watches and jewelry collection. With over 70 different locations across Switzerland in which to find and purchase authentic Swiss pieces to mark those special occasions. Come and discover the stunning products from the world of CHRIST. QUALITY Since more than 40 years CHRIST has been embracing Swiss values and fusing them with contemporary trends. As a traditional Swiss company, CHRIST offers a first-class customer experience with superior products and expert advice from staff. STYLE AND ELEGANCE From classic elegance to modern trends, discover CHRIST’s wide selection of world-renowned top brands. Flawless craftsmanship is the hallmark of the Swiss Made products, especially talking about watches. Discerning shoppers who appreciate quality in their jewelry and timepieces know where to go to find the most stylish selection and diverse brands.
STORES ZURICH Global Blue «Global Blue customer counter» Jelmoli Bahnhofstrasse 78 Airport LUCERNE Kramgasse 8 INTERLAKEN Höheweg 2 MONTREUX 26 Grand Rue GENEVA Rhône-Fusterie, 5 rue du Commerce 1 rue du Mont-Blanc LUGANO Via Nassa 15 Via Soave 5 www.christ-swiss.ch
1 % www.christ-swiss.ch
O N T H E EN T I R E SEL EC T I O N O F WATCH E S A N D J E W EL R Y. VA L I D U N T I L D ECEM BER 31, 2 016 , I N A L L CH R IS T SH O P S .
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It’s time for charm. LIU YIFEI. TISSOT CHEMIN DES TOURELLES LADY DIAMONDS.
TI S S OT WATC H E S .CO M TISSOT, INNOVATORS BY TRADITION
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CHECK OUT
IN FINE FEATHER Swiss heritage brand Piaget is making waves with one of its latest offerings, a cuff bracelet in striking shades of blue and green. The white gold cuff features rare feathers as well as emeralds, sapphires and diamonds. It is called Serenissima, which means ‘the most serene’ and is a term sometimes applied to Venice, whose carnival helped inspire the bracelet. The design is particularly clever: the feathers can be removed so that the cuff can be worn two ways, Save money by shopping tax free, see page 52
depending on the occasion. The magical effect of the feathers suggests the flamboyance of the Venice carnival, and the intricate design is entirely in keeping with the skilled work of watchmaker Georges Édouard Piaget, who founded Piaget on his family farm in the small Swiss village of La Côte-aux-Fées in 1874. fm Piaget Serenissima cuff, CHF360,759, Piaget, 40 rue du Rhône, 1204 Geneva, +41 (0)22 817 0200, piaget.com FOR M A P GO TO PAGE 46
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EASYGOING GLAMOUR Team casual denim with statement accessories for a perfect daytime ensemble
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1. Mac Myth lipstick, CHF28, Mac, Rämistrasse 2, 8001 Zürich, +41 (0)43 243 7652, maccosmetics.com
3. Swarovski bangle, CHF129, Swarovski, Bahnhofplatz 7, 8001 Zürich, +41 (0)44 211 1020, swarovski.com
2. Jimmy Choo shoes, CHF1,295, Jimmy Choo, 30 rue du Rhône, 1204 Geneva, +41 (0)22 310 7680, jimmychoo.com
4. De Grisogono earrings, CHF55,900, Splendid Geneva, Grand Hotel Kempinski Geneva, 19 quai du Mont-Blanc, 1201 Geneva, +41 (0)22 300 0555, degrisogono.com
Save money by shopping tax free, see page 52
5. Massimo Dutti dress, CHF99, Massimo Dutti, Via Nassa 5, 6900 Lugano, +41 (0)91 924 2933, massimodutti.com
PHOTO: (2) KARENBENGALL.COM
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PHOTO: (4) ROBERTO MAZZOLA
MIXED MONOCHROMES Create a look of simple sophistication with a range of shades that never go out of fashion
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1. Salvatore Ferragamo bag, CHF15,165, Salvatore Ferragamo, 104 rue du Rh么ne, 1204 Geneva, +41 (0)22 310 1508, ferragamo.com
3. Roxalana ring, CHF30,000, Les Facettes, 40 rue du Rh么ne, 1204 Geneva, +41 (0)22 400 0040, roxalana.ch
2. Cos jacket, CHF150, Cos, Marktgasse 14, 8001 Z眉rich, +41 (0)58 515 0850, cosstores.com
4. Santoni shoes, CHF410, Santoni, Via Nassa 32, 6900 Lugano, +41 (0)91 922 0111, santonishoes.com
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5. Escada skirt, CHF629, Escada, Schipfe 2, 8001 Z眉rich, +41 (0)44 212 0060, escada.com
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GRAPHIC DETAIL Bold shapes and vibrant colours combine to create this retroinspired look 1
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1. Versace ring, CHF190, Versace, 90 rue du Rhône, 1204 Geneva, +41 (0)22 310 2243, versace.com
3. Church’s Opal loafers, CHF560, Church’s, 59 rue du Rhône, 1204 Geneva, +41 (0)22 311 6631, church-footwear.com
2. Caran d’Ache x Lalique pen, CHF3,000, Caran d’Ache, Löwenstrasse 19, 8001 Zürich, +41 (0)44 273 9000, carandache.com
4. Bella Freud sweater, CHF395, Weinberg, Bahnhofstrasse 11, 8001 Zürich, +41 (0)44 211 2954, bellafreud.com
Save money by shopping tax free, see page 52
5. Céline handbag, CHF1,550, Céline, 47 rue du Rhône, 1204 Geneva, +41 (0)22 312 1460, celine.com
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PHOTO: DONOVAN GREGORY
SHOP WINDOW
HANDCRAFTED HAVEN Fabrikat in Zürich is a state-of-the-art store filled with beautifully crafted yet practical items that range from stationery to homeware and travel goods. It has been devised by Regina Schibli and Donovan Gregory, the team behind the creative agency Designers’ Club and the unconventional art space The Trace Gallery. All the furnishings have been especially made Save money by shopping tax free, see page 52
for the space, and the attention to detail in the handcrafted wooden cabinets is particularly impressive. Yet what really sets Fabrikat apart is the unusual and exciting produce, from prints and rolls of paper to handmade stools. Even if you visit with just one item in mind you’ll probably leave with a suitcase-full. rd Fabrikat, Militärstrasse 76, 8004 Zürich, +41 (0)44 542 4644, fabrikat.ch
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ECO-CHIC SELECTION
PHOTO: SANDRA KENNEL
Soeder is a creative collective that takes great pride in the quality of the goods that members devise. Placing a strong emphasis on sustainability, it sources Europe’s finest craftspeople to produce the innovative designs of its members. In addition to curating members’ brands, Soeder has also started producing its own line. Its chic retail outlet in Zürich’s vibrant Kreis 4 district offers a wide selection. With all manner of interior furnishing, kitchenware and environmentally-friendly apparel available here, it really is possible to be kind to the planet while buying almost everything you could possibly need. dw Soeder, Ankerstrasse 124, 8004 Zürich, +41 (0)44 558 3443, soeder.ch
YOU’RE INVITED After popping up in temporary venues in Berlin and Zürich, Qwstion Invites now has a permanent residence in Zürich. The new space is more than just a store: it provides young designers with a platform to showcase their products. Zürich native Damian Fopp is the first lucky participant in this scheme. His designs will be seen alongside the studio’s own collections and other selected brands ‒ for spring/summer 2016 these include Hanna Kawasaki and Clod Bernegger. rd Qwstion Invites, Badenerstrasse 156, 8004 Zürich, +41 (0)43 535 2461, qwstion.com Save money by shopping tax free, see page 52
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MOLESKINE’S NEW DEPARTURE Luxury stationery brand Moleskine made its café debut in late 2015 at Geneva Airport. The idea of travel is integral to the brand, so this is an ideal location. Developed in partnership with Caviar House Airport Premium, Moleskine Café offers freshly prepared food as well as notebooks, pens, pencils and bags. There’s an arty feel, too, with artworks on display and with cups decorated by Carlo Stanga, author and illustrator of the Moleskine book I am Milan. Part boutique, part coffee house, part gallery, this is a perfect space to sit and jot down thoughts or sketches – in one of Moleskine’s striking notebooks, of course. th Moleskine Café, Geneva Airport, 1215 Geneva, +41 (0)22 717 8540, moleskine.com
BILLIONAIRE COMES TO TOWN Luxury menswear brand Billionaire Italian Couture has arrived in Geneva with a glittering central boutique spread across 130 square metres. Opened in conjunction with Millya Group Cyprus, the shop was created by the renowned Italian architecture studio Baciocchi Associati. The use of opulent materials such as marble and amber onyx creates a sense of refinement globalblue.com
and a masculine atmosphere that is at once classic and contemporary. Visitors to the new boutique will be able to explore the brand’s full range of menswear and accessories, with expert staff on hand to help. th Billionaire Italian Couture, 18 quai du Général-Guisan, 1204 Geneva, +41 (0)22 810 8335, billionairecouture.com
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PUKKA PLACE see. He prides himself on re-envisioning the past for the 21st century and has transformed classic items – flags, maps and handcrafted historical objects – into creative and versatile lifestyle pieces. dw Timothy Oulton, 42 rue du Rhône, 1204 Geneva, +41 (0)22 770 5005, timothyoulton.com FOR MAP GO TO PAGE 46
PHOTO: DAVID NALDINI
Timothy Oulton drew inspiration from his father’s British military background when he founded his eponymous furniture and homeware company. Suffused with a tremendous sense of tradition and heritage, the luxurious Timothy Oulton shop in Geneva is set among other high-end retailers on rue du Rhône. Handcrafted interior furnishings are core to the brand, with Oulton’s passion for antiques and well-crafted design being clear to
BRIGHT AND BEAUTIFUL Geneva childrenswear store Tricosa has created an impressive new look, bringing two branches together under one roof. The shop’s chic interior features bright furnishings and cushions, and is an ideal showcase for an impressive range of fashion and accessories. One side stocks items for infants and children up to the age of six, the other side offers shoes and clothes for older children and teenagers. Brands include Junior Gaultier, Paul Smith and Monnalisa; shoe labels range from Naturino and Romagnoli to Unisa and Chèrie. rd Tricosa, 2 rue de la Rôtisserie, 1204 Geneva, +41 (0)22 310 5060, tricosa.com FOR M A P GO TO PAGE 46
Save money by shopping tax free, see page 52
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PHOTO: OLIVER NANZIG
BIODEGRADABLE JEANS
FASHIONABLE FAVOURITES The two boutiques of luxury multibrand retailer Vestibule are favourite haunts of Zürich’s most fashionable set. Just off Bahnhofstrasse, the St Peterstrasse store offers high-end womenswear for every occasion, from casual separates to glamorous eveningwear. Founder Laurence Antiglio has a keen eye for fashion, so the store is always filled with must-have items. Brands include Chloé, Isabel Marant, Golden Goose, Forte-Forte, Sonia Rykiel and 3.1 Phillip Lim. The success of the first boutique led Antiglio to open a second. Set on Seefeldstrasse, this store stocks designer items and is also home to Minibule, an equally well-curated selection of children’s clothing. Vestibule is renowned for its great personal service, so don’t hesitate to speak to the friendly staff should you need any assistance. hl Vestibule, St Peterstrasse 20, 8001 Zürich, +41 (0)44 260 1331; Seefeldstrasse 56, 8008 Zürich, +41 (0)44 260 1320, vestibule.ch globalblue.com
Freitag, the Swiss company that recycles industrial waste materials into accessories and clothes, has launched a line of five-pocket jeans. The company started in 1993 when Markus and Daniel Freitag, brothers and graphic designers, created a messenger bag made from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. Today, as well as bags, Freitag produces dresses, shirts, T-shirts, and now jeans. The heavy-duty denim is made from linen and hemp which together with the yarn and lining are 100% biodegradable. Once you remove the metal buttons the jeans are naturally compostable. The E100 jeans for women and E500 men’s jeans are available in indigo blue and black, all priced at CHF240. rd Freitag, Geroldstrasse 17, 8005 Zürich, +41 (0)43 366 9520, freitag.ch
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KEEPING TIME
PHOTO: ALFREDO PIOLA
The new Roger Dubuis shop in Geneva is an exciting addition to the company’s portfolio of stores. It is situated on the city’s historic place de la Fusterie, a location that is of special significance to the luxury watch manufacturer as it was near here that founder Roger Dubuis started his watchmaking career. The new shop has been designed to resemble a jewellery box. Its décor in bronze, black and red has been carefully chosen to resonate with shades intrinsically linked to the Roger Dubuis world. As in all Roger Dubuis boutiques, there is a library where customers can relax and learn more about this striking brand. They can also arrange visits to the factory, which is only 15 minutes’ drive from the store. th Roger Dubuis, 5 place de la Fusterie, 1204 Geneva, +41 (0)22 321 2828, rogerdubuis.com FOR M A P GO TO PAGE 46
PHOTO: OLIVER RUST
DENIM DELIGHTS
Save money by shopping tax free, see page 52
DeeCee Style is a pioneering multibrand store owned by fashion aficionados Pia and Markus Cadruvi. Located in Zürich’s financial district, it stocks a wide range of high-quality brands such as Nigel Cabourn, 45rpm and Alden, and is a must-visit destination for denim devotees. Having been in retail for more than 25 years, the store’s owners are hugely influential and are credited with introducing the likes of Timberland and Diesel to Switzerland during the 1990s. Eschewing catwalk trends for timeless, classic pieces such as well-made jeans or perfect cotton shirts, the team behind DeeCee Style is inspired by the aesthetics of the US. Alongside established labels, the store also promotes new and emerging designers. th DeeCee Style, Talacker 21, 8001 Zürich, +41 (0)43 497 3585, deeceestyle.ch FOR M A P GO TO PAGE 42
ZÜ R I CH BASEL S T. M O R IT Z GS TA A D WOMEN– MENSWEAR A L E X A N D E R M c Q U E E N A LT U Z A R R A A M I R I AQ UA Z U R R A A S H I S H A Z Z E D I N E A L A Ï A B A L E N C I AG A B A L M A I N B E L S TA F F C E L I N É C H I N T I & PA R K E R C H L O É C OAC H D E L P OZO D O LC E & G A B B A N A E M I L I O P U CC I E R D E M E T R O G A RY G R A H A M G I A M B A G I V E N C H Y G U CC I H A I D E R AC K E R M A N N J I L S A N D E R J I T R O I S K I TO N L A N V I N L OY D/F O R D M A N ZO N I M A R C J AC O B S M A R N I M A RY K AT R A N T ZO U M AU D H E L I N E N I K B E N PA M E L A H E N S O N P E T E R P I L OT TO P R A B A L G U R U N G P R I N T E D A R T W O R K S P R O E N Z A S C H O U L E R P U B L I C S C H O O L P O R T S 1961 R O DA R T E R13 R O C H A S R O S I E A S S O U L I N S AC A I SA I N T L AU R E N T S I M O N E RO CH A S T EL L A J E A N S T EL L A M c C A RT N E Y T H A KO O N T H E EL D ER S TAT ES M A N T H E R O W T H O M B R O W N E TO M F O R D U R B A N Z E N VA L E N T I N O V I S V I M JEWELLERY C R I S T I N A O R T I Z H A R U M I K I E S E L S T E I N – C O R D L E G R A M M E LY D I A C O U R T E I L L E S H A M B A L L A J E W E L S V E N Y X BAGS & ACCESSORIES A N YA H I N D M A R C H C H L O É C OAC H G U CC I H A I D E R AC K E R M A N N M A I S O N M A R G I E L A M A I S O N TA K U YA M A R K C R O S S M E & MY MY R I A M S C H A E F E R N I C K F O U Q U E T O LYM P I A L E TA N T H E F U R I O U S C H I H UA H UA SHOES B U S C E M I F E I T F R A N C E S CO R U S S O J O H N LO B B TA B I T H A S I M M O N S S O P H I A W E B S T E R S TA L L I O N B O OT S T U B B S & W O OT TO N
Z Ü R I C H — S TO RC H E N GA S S E — B A H N H O FS T R A S S E 12/18
TROIS POMMES OUTLET DESIGNER–FASHION FOR MEN & WOMEN SEESTRASSE 463, ZÜRICH WOLLISHOFEN
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WELL C NNECTED As traditional watch manufacturers experiment with smartwatch technology, Beth Druce takes a look at cutting-edge connectivity developments in the haute horology industry
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T
he launch of the first Apple watch last year gave rise to an interesting question: would mechanical watchmaking continue to dominate the world of haute horology or would the new Apple product usher in significant change? Twelve months on, the luxury watch industry shows no signs of abandoning its mechanical roots, yet a few smartwatches have been released by Swiss watch houses and they are proof that technology and mechanics do not have to be mutually exclusive. In part, this has been accelerated by the creation of a horological smartwatch platform which was developed by Manufacture Modules Technologies Sàrl (MMT), a partnership between companies in Switzerland and California’s Silicon Valley. The platform enables traditional-looking watches to be developed with smartwatch technology; they don’t have digital screens or charging cables and so they retain their classic, refined aesthetic. MMT has facilitated smartwatch technology for a range of Swiss brands including Mondaine and Frédérique Constant.
The latter is renowned for its traditional approach to watchmaking ‒ yet was one of the first Swiss watch brands to release a smartwatch. Called the Horological Smartwatch, the Frédérique Constant timepiece is available in a stainless steel or rose gold-plated case. It has a galvanised black or silver dial and diamond-cut hands that display information analogically. It connects to a smartphone but can also function autonomously with its sensors, and its sophisticated attributes include tracking sleep patterns and physical activity. The MMT technology it uses has a low-power bonus: the battery will function for more than two years before needing to be charged. Breitling also offers an impressive new product. Developed, assembled and finished in Switzerland, the Exospace B55 has evolved from the Breitling Cockpit 50. It runs on Breitling’s SuperQuartz movement and has an analogue display of the time as well as two additional displays on the dial. Designed for serious use by pilots, it includes features such as chrono flight time logs. It is made from
Previous page and above: Frédérique Constant Horological Smartwatch
Manor is an iconic Swiss department store chain and offers, with a total of 64 stores, not only shopping but an experience you will not find elsewhere. Manor stocks a wide range of exclusive fashion labels, alongside perfume and cosmetics, accessories, watches and jewellery, sports goods, children’s fashions, china and glassware, household items and multimedia goods. Last but not least, guests find a very popular and excellent self-service restaurant on the top floor.
Manor AG, Rue de Cornavin 6, 1211 Genève 1, Switzerland, +41 (0)22 909 4699
manor.ch
Manor AG, Bahnhofstr. 75, 8021 Zürich, Switzerland, +41 (0)44 229 5699
Manor AG, Weggisgasse 5, 6002 Luzern, Switzerland, +41 (0)41 419 7699
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titanium and has a rotating bezel with rider tabs that act as reference points to mark important deadlines, and an eye-catching two-tone rubber strap. As timepiece reporter Ariel Adams noted on A Blog to Watch, it is the connectivity that provides the user appeal. ‘When it comes to complex analogue digital watches … using the functions to their fullest extent requires a bit of a learning curve. Breitling has taken a major and very practical step in allowing your phone to simplify the user experience of a complicated watch.’ For Adams, the use of new technology is more than justified. The Tag Heuer Connected is Tag Heuer’s first smartwatch. It comes with a Googlepowered operating system and at 46mm in diameter it looks very similar to the brand’s mechanical Carerra. Made from grade two titanium and with a titanium deployment buckle and interchangeable rubber strap, it has one crown that acts as the control centre. It features three Tag Heuer faces: a chronograph, a three-hander and a GMT. The chronograph Above (clockwise from top left): Frédérique Constant Horological Smartwatch; Tag Heuer Connected; Montblanc Timewalker Urban Estrap; Breitling craftsmanship; the brand’s Exospace B55
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is operated by tapping the screen, once to start or to stop, twice to reset. As a review in the online magazine Hodinkee.com pointed out, ‘it is important to note that this is not a hybrid at all, but rather a true smartwatch’. And this was reflected in the high level of publicity that surrounded its launch. Bulgari is also looking to the connected future, having teamed up with Swiss company Wisekey, expert in near field communication (NFC), which allows phones, tablets and laptops to share data. The result is the Diagono Magnesium Concept watch; its NFC chip unlocks an application that stores vast amounts of encrypted data and can communicate with other devices. When the watch is tapped against a smartphone, the app is engaged. With many esteemed Swiss watch brands still to explore the connected market, it is interesting to see German label Montblanc dip its toe in the water with the Timewalker Urban Estrap. A Bluetooth accessory rather than a smartwatch, it can control music, receive smart notifications as small vibrations and preview emails, all from the wrist. The concept of a Swiss-made smartwatch marks a fork in the road for haute horology. It is a big talking point, but it is still too early to tell whether traditional watchmaking will take a different route as a result. Perhaps the
Smartwatches released by luxury Swiss watch houses are proof that technology and mechanics do not have to be mutually exclusive final word should be given to H Moser & Cie, whose Swiss Alp watch might not have any smartwatch functionality or connectivity, but bears a strong physical resemblance to the Apple watch, with its rectangular case, and its lugs that mimic the wire lugs of the Apple original. Luxury smartwatches might be a serious topic of conversation, but this Swiss watchmaker is settling for a light-hearted approach
Above (from left): H Moser & Cie Swiss Alp watch; Bulgari Diagono Magnesium Concept
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CAFÉ SOCIETY Slow coffee is becoming increasingly popular in Switzerland, and across the country piquant blends are being served by a growing number of relaxing, independent cafés. Dominique Fenn takes her pick of the best
Switzerland is a nation of coffee enthusiasts. On average each resident drinks about 1,200 cups of coffee a year, making the country the third largest consumer of the drink in Europe, after Finland and Norway. It’s no coincidence that Switzerland is home to Nespresso, whose headquarters are in Lausanne. Offsetting such big business is the growing popularity of café culture in Switzerland. Traditionally the Swiss drink coffee at home rather than in bars, as their neighbours in Italy do. But a new breed of coffee purveyors has been gently changing the nation’s habits. These small-scale speciality companies are frequently cafés, roasteries and shops combined. They’re keen proponents of the growing trend of slow coffee, which celebrates freshness, sustainability and quality. Generally the Swiss like strong, robust brews. Dark roast espresso and kaffee crème, a long espresso-based drink with milk, remain the most popular coffee beverages. Yet the new wave of specialists is increasingly introducing greater subtlety of flavours from a wide choice of beans and blends. From Bern and Basel to Geneva and Zürich, their chic yet laid-back cafés are the perfect places in which to savour the slow coffee trend. globalblue.com
S H O P | 37
PHOTO: OLIVER HOCHSTRASSER
CA F É F RÜ H L I NG This bright, retro-stylish café offers a great choice of innovative coffee-making methods, including super-fast Aeropress and cold brews, for which grounds are steeped in room temperature water for a good 24 hours. Also on the drinks menu is Hario filter coffee, the key for this Japanese technique being to pour the beverage very slowly. Sustainability and flavour are of prime importance: beans are carefully sourced and the food menu emphasises local organic produce. Breakfast is a feast of cold meats, cheese, muesli, croissants and more, and is served all day. Café Frühling, Klybeckstrasse 69, 4057 Basel, +41 (0)61 544 8038, cafe-fruehling.ch
38 | E X P E R I E N C E
CAFÉ NOIR
Café Noir is rated by locals as one of Zürich’s best places for coffee, so it’s often crowded. Be prepared to queue, but rest assured it will be worth the wait. This is an intimate space, seating about 12 people inside and with a few tables outside on a leafy terrace. Furnishings are shabby-chic and the laid-back atmosphere is often enhanced by background jazz music. A small and enticing selection of cakes and pastries is on offer to anyone who likes to sip their brew alongside something sweet, and there’s also a little shop section where you can buy beans to take away. Roasting takes place here several times a week and customers are welcome to watch the process. Café Noir, Neugasse 33, 8005 Zürich, +41 (0)43 535 4677, cafe-noir.ch ADRIANOS
Locals say that a visit to Bern would be a wasted trip if you fail to take in Adrianos. By day this is a buzzing café, proud of its reputation for offering the best coffee in town. In the evening it also becomes a cocktail venue and bar, serving beer from its own microbrewery. The owners frequently travel far and wide to research trends in coffee, and they are steadfast globalblue.com
exponents of fair trade. Some pioneering techniques are used here, with one of the inhouse roasts cold-pressed overnight. Several blends are available to take away as perfect souvenirs of a break in Bern. Adrianos, Theaterplatz 2, 3011 Bern, +41 (0)31 318 8831, adrianos.ch
PHOTO: © CARRION PHOTOGRAPHY
S H O P | 39
BORÉAL Boréal is a small, independently owned company with four cafés, all in key locations in Geneva. Set within easy walking distance of Cornavin station, the Mont-Blanc branch is dedicated to third wave coffee, a movement that champions small, high-quality growers and that aims to elevate artisanal coffee to a
status on a par with wine. The branch offers its own range of roasted beans in addition to other specialities chosen by the team. Customers are encouraged to try alternative brewing methods such as Chemex filtered coffee, and the talented baristas are on hand to talk you through the options. Boréal, 15 rue du Mont-Blanc, 1201 Geneva, +41 (0)22 732 2490, borealcoffee.ch
40 | G U I D E
THE GUIDE
Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the country’s must-visit destinations, from the best boutiques to the most appealing museums. Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/switzerland.
PHOTO: SWISS-IMAGE.CH/LUCIA DEGONDA
A Glimpse of Switzerland
Above: the view over Villars-sur-Ollon, with Mont Blanc and Dents du Midi in the distance
S H O P | 41
ZÜRICH ZÜRICH MAIN STATION
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42 | G U I D E
Bahnhofstrasse SELECTED STORES IN THE QUARTER: Beldona Big Esprit H&M Massimo Dutti Navyboot V Pharmacy
BA
H N H O F B RÜC K E SWAROVSKI ● ● DÜRR BONITA ● THE BODY SHOP ● CLAIRE'S ● YENDI PARIS ● H&M ● MOBILE ZONE ● GOLDHAUS ● ● YVES ROCHER FIELMANN ● ● GÖTTE OPTIK OCHSNER SPORT ● ● TISSOT COOP VITALITY ● ● H&M
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● OCH SPORT ● MICHAEL KORS ● SWATCH
● NAVYBOOT ● FIDELIO 2 BOUTIQUE ROMA ●
MÜHLE
S G A SS
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● FOTO GANZ ● JOHN R. WULLSCHLEGER ● BIJOUTERIE URECH
● BO SA
CHRIST ● ST. ANNAHOF ●
SCHWEIZER ● HEIMWERKER
● VICTORINOX
● DOSENBACH ● ZARA ● SANDRO ● LES AMBASSADEURS ● ZWILLING ● FRANZ CARL WEBER ● STRÄULI SPORT & MODE ● LONGCHAMP ● LACOSTE
WE ● THOMAS SABO ● LANDOLT-ARBENZ ● IWC ●
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● BOGGI ● DAVIDOFF
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● KURZ ● CHRIST ● TALLY WEIJL ● MODISSA ● REPLAY
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Manor Jelmoli
W
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The Quarter
Hiltl SSE
● DIESEL ● MANGO
● C&A
SELECTED STORES IN JELMOLI: Longchamp Zara Fust Christ Falke Benci Brothers
CENTRAL ● JEWELLERY ● DOLMETSCH
E
LÖW
Globus
● PKZ WOMEN
● VIERI
Central
NÜ
● BUCHERER ● FALKE OMEGA ● ● CASHMERE HOUSE ● MADAME ZÜRICH Cantineta Antinori ● EYE’S ART ● FURLA ● WOLFORD ● PKZ ● MEISTER SILBER ● BOVET ● STEIFF ● MAX & MOI ● TEUSCHER ● BURBERRY ● FIDELIO ● BRUNOS CARTIER ● ● TROIS POMMES ● HUBLOT ● NAVYBOOT ● PRADA ● TROIS POMMES HUGO BOSS ● ● KOCHOPTIK VAN LAACK ● CHANEL ● ● CHOPARD ● SALVATORE FERRAGAMO ● FOGAL VAN CLEEF & ARPELS ● ● PIAGET TROIS POMMES ● ● JIL SANDER MEISTER UHREN ● ● GÜBELIN ● VALENTINO ● BRUNELLO CUCINELLI BREGUET ● ● VAN LAACK ● MAGGS BRIONI ● VESTIBULE ● PATEK PHILIPPE ●● MARIONNAUD ● JAEGER-LECOULTRE ● MONCLER ● BULGARI DEECEE ● BOGNER SPORT PAUL & SHARK ● TROIS POMMES ● ● LA PERLA TA P.26 STYLE ● ● TOD'S MONTBLANC ● ● HEINICKE UHREN ● TOM FORD LS ● LOUIS VUITTON ● MUSIK HUG BOTTEGA VENETA ● TR ● MCM ● ERNST LOOSLI ERMENEGILDO ZEGNA ● AS ● LEDER LOCHER Zeughauskeller BA ARMANI ● SE ● GRIEDER ● BOGNER ST EI ● MEISTER BOUTIQUE ● HERMÈS PL AT ● TÜRLER ● LAS PERLITAS Z Parade● BLANCPAIN Platz ● GUCCI E S ● GASSMANN AS ● LORO PIANA SPRÜNGLI ● NG HACKETT ● ● JIMMY CHOO E R ● TOMMY HILFIGER BÄ OSSWALD ● ● GROSS COUTURE ● BALLY ROLEX ● SC
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SCHWEIZER ● HEIMATWERKE
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SALIS & VERTES● AIRBIJOUX ● A.C. BANG ●
HI
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LI
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● TROIS POMMES ● GRAFF ● STEFANO RICCI ● TIFFANY ● TROIS POMMES ● SPITZENHAUS AG ● DOLCE & GABBANA
SC
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Pavillon
Global Blue Retailer
Non-Global Blue Retailer
Global Blue Refund Office
Shopping Centre/Mall
Restaurant
Featured In This Issue
Department Store
Brooch: Designed and handcrafted in the workshops of Meister 1881 in Zurich
Bahnhofstrasse 33, T +41 (0)44 221 27 27, www.meister-zurich.ch
44 | G U I D E
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INTERNATIONAL MUSEUM OF THE REFORMATION
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Manora Restaurant
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Chez Ma Cousine
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Genève Tourisme & Congrès
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S H O P | 45
FOXTOWN FoxTown Factory Stores at Mendrisio is a must-visit for all fashion lovers. Within the complex there are 160 stores offering homeware, accessories and a wide range of international designers. With prestigious brands such as Bally, Burberry and Salvatore Ferragamo featured, the FoxTown outlet provides a great shopping day out for the whole family, and it is only seven kilometres from the Italian-Swiss border. As well as world-class shops, there are seven restaurants and bars, a currency exchange service and a Global Blue Tax Free Refund Office. FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com
Rue du Mont-Blanc ● BUCHERER SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R ● HAROLD W. MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T
IV AR
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ON -B
IS ÇO
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● LE MOUTONS A 5 PATTES
FR E
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E
SE
AU
RU
US
DU
RO
CE
E
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RU
TABAC RHEIN ●
LA MAISON DE ● L'HORLOGERIE
● MONTRES SA
CHRONOMETRIE KUNZ ●
N DI E LE AR RI EL E N E IS ION SS E M I T LY ES CH AD ● U GU LA TR BER ● ES
QU
Non-Global Blue Retailer
● BIJOUTERIE B & B
Four Seasons Hotel des Bergues ● BENOIT DE GORSKI
AI D
E T TINI
Global Blue Retailer
D
RU
OR Manor
RI
I-L
AM
E RU
MADISON STORE ●
COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●
EC
RU
DRAKE STORE (WOMEN) ●
PHARMACIA PLAZA ● KRESS OPTIC ●
BIJOUTERIE KUNZ ●
Q UA I T U R R
ÉV
PILI CARRERA ●
-B
HORLOGERIE CADHOR ● L A CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●
NA VIN
RUE DE
DRAKE STORE (MEN) ●
Department Store
46 | G U I D E
Rue du Marché
Rue du Rhône
● HOFSTETTER SPORTS
IWC SCHAFFHAUSEN ● AESCHBACH ●
Place du Port
● BELDONA
Place de Longemalle
● ACUITIS ● HISTOIRE DE PLAIRE ● FUST ● SWISSCOM
● CHEMISERIE CENTRALE ● VISILAB ● YVES ROCHER
SE
R U E D ' I TA L I E
RICHARD MILLE ● LORO PIANA ● ERMENEGILDO ZEGNA ● BENOÎT DE GORSKI ●
TO
● ZENITH WATCHES ● HERMÈS
● CHANEL ● BUCHERER
Place du Port
Place de Longemalle VERSACE ● FRED ● BIJOUX BURMA ● GUCCI ●
UR R- M U EA D Î TER LEAS S TO E
● PATEK PHILIPPE
● MONTBLANC ● CÉLINE ● BALLY ● PRADA
● MARCONI
U R- M A Î T R E S S E VILEBREQUIN ● DRAKE STORE ●
R U E D ' I TA L I E
MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● KAREN TOD'S ● ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ●
RU E DU R HÔNE
● ICE WATCH ● TOMMY HILFIGER ● VERO MODA ● MARIONNAUD ● KOOKAÏ
R. ROBERT-CÉARD
● CARTIER ● SERGIO ROSSI
RUE DU RHÔNE
● CYRILLUS
● LOUIS VUITTON
GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●
RUE DU RHÔNE
● WE
RU E DU R HÔNE
GGG GILLES GERSON ●
● BATA ● ESPRIT
● DIESEL
RES
CO U R S D E R I V E
DEVERNOIS ● BERDOZ OPTIC ● FNAC ●
RHÔNE
A ÎT
R. ROBERT-CÉARD
CO U R S D E R I V E
R- M
Place du Molard
RUE DE RIVE
OU
● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA
TRICOSA ●
R U E D E L A C R O I X- D ' O R
Place du Molard
● MICHAEL KORS ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● ZARA HOME
RUE DU RHÔNE
AT
P.24
RUE DU RHÔNE
EL
TOURBILLON ● BLANCPAIN ●
● ROGER VIVIER ● TIFFANY & CO
ROGER-DUBUIS ● BREGUET ● P.14 PIAGET ● LEONARD ● HARRY WINSTON ● P.24 TIMOTHY OULTON ● JAEGER LE COULTRE ● ZARA ●
● LONGCHAMP
RUE DE RIVE
ED
RHÔNE
Globus
R U E D E L A C R O I X- D ' O R
RU
BULGARI ●
Place de la Fusterie
● ARMENIO ARMANI ● OFFICINE PANARAI
P.26
● OCHSNER SPORT
INTERDISCOUNT ●
DAVIDOFF ● L’OCCITANE ● APPLE ● IAM ● GUESS ● NAF NAF ● DESIGUALE ●
● H&M
● SWAROVSKI
Bongén ie
FRANZ CARL WEBER ●
Place de la Fusterie
COOP CITY ● JIMMY CHOO ●
● BERSHKA
BCBGMAXAZRIA ● SWATCH ● H&M ●
BLUE LEMON ● LACOSTE ●
● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN
● CLARENCE CHRONOMETRIE SA
MARIONNAUD ● MASSIMO DUTTI ● HUGO BOSS ● AMARANTE ● PROMOD ● REPEAT ● NAVYBOOT ●
C&A ●
PHARMACIA POPULARIE PHOTO HALL MARIONNAUD KOOKAÏ
RU E DU
VICTORINOX ● MANGO ● VERO MODA ● MANGO ●
RU E D E L A CO N F É D É R AT I O N
TENTATION BIJOUX ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●
● ● ● ●
RU E DU
RU E D E L A CO N FÉ D É R AT I O N
● GODIVA CHOCOLATIER CHEMISERIE CENTRAL ●
● HYSEK ● APOSTROPHE ● BOUCHERON ● L. RAPHAËL CHRISTIAN ● LOUBOUTIN
● VHERNIER ● BOTTEGA VENETA ● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● URBAN SIGNATURE ● SHOW OFF
BOGGI ● DIVINO AMORE ● LA COUPOLE ●
● HÄSTENS ● TOUZEAU
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MADE IN GENÈVE | 116 Rue du Rhone | Tel. +41 22 700.99.80 ZURICH | UraniaStrasse 11 | Tel. +41 43 497.21.30 CRANS S/SIERRE | Rue du Prado | Tel. +41 27 481.16.14
48 | G U I D E
Rue Robert Céard
R. ROBERT-CÉARD
TOP THREE MUSEUMS
● HUBLOT ● DIOR JOALLERIE DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER
● ZILLI CASHMERE ● & CASHMERE
RUE DU RHÔNE
BRUNELLO CUCINELLI ●
R U E D E L A C R O I X- D ' O R
BURBERRY ● MILANO OUTLET ●
Place du Molard
Place du Port
Place de Longemalle
Place de Longemalle
BUCHERER ●
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Kunsthaus Zürich Modern art lovers, and fans of Swiss sculptor Alberto Giacometti in particular, will be thrilled by the extensive display here. Kunsthaus Zürich, Heimplatz 1, 8001 Zürich, +41 (0)44 253 8484, kunsthaus.ch
Musées d’Art et d’Histoire Geneva’s largest art museum is spread over four floors and features everything from Mesopotamian artefacts to paintings by Picasso. Musées d’Art et d’Histoire, Rue Charles-Galland 2, 1206 Geneva, +41 (0)22 418 2600, institutions.ville-geneve.ch/fr/mah
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Swiss Museum of Transport Explore the history of mobility at Switzerland’s most popular museum, which has more than 3,000 objects on display. Swiss Museum of Transport, Lidostrasse 5, 6006 Lucerne, +41 (0)41 370 4444, verkehrshaus.ch
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S H O P | 51
BUCHERER Bucherer has been known for excellence since it opened its first watch and jewellery boutique in Lucerne in 1888, and today it has stores across the globe. The company’s long partnership with Rolex allows it to offer an unrivalled selection of the brand’s watches. Bucherer’s own range of fine jewellery is also not to be missed. Look out for the exquisite La Cerise collection, which includes these ultra-feminine earrings with their intricate decoration of diamonds and tourmalines. Bucherer, Schwanenplatz 5, 6002 Lucerne, +41 (0)41 369 7700, bucherer.com
Kramgasse, Rössligasse, Weggisgasse, Hertensteinstrasse, Grendelstrasse, Kapellgasse & Kapellplatz E UR CT FA D VI NU DA M A ● S ECK E ES SEEBRU GU ● CO O & T ● NS FO OX EA ER GE J T S ● MO IRI KER E E● ● E SP O EC ER D ST ● CO ● PR LEV AP OT HE KE E R O N E H LA L H ● R I ● RI GI ● MP E VA C N T I N VA T ● IU ● P O R F U M PA UL KE HL ● S TA Y● TR LE CO N B A S S I M PA R GE ● BA LLY ● EM VÖ A ● N● O C& EM EG A ● CO UN T ● ● OM LUE L ● IN TE RD IS B UD ABO ● HUG SS ● NA UES ● W OL FO RD MA L LO U S IK T IQ D ON THO IL ●M UNE RI BOU R H B LES MA SC BY IJ O U NE XT LER ● B N Z L E H M ID ● IE C ● KO F ● K DERS C&A E ●L IN RA GG SE &M MU ren ●H OT R A Her bus BL DO Glo HU N ● PA or ● ● NA an PKZ ● LDO M N ER B E K ME A FL AC B AR A KO M LA ER L Z ● SI AX C H C K A NU R VI M AT T L O ● VR K ● ● IE SW O ● ● FO EL CH W ● ON OD S ● J U O M PA U TT M ● & NE L PR LD ● L H J BE T SI ● FE EI O W ● OS ● BO F Y LL ● OD ● AV Y IE ● TA OM ER N N ● .● ER ● IG PR AN N CO UM ● LF E & A LM M N HI RF EN E A IO Y E R AT U K PA FI D ● M R SH EB ● B NO RT OM M W W E H E FA A O N H. E ● IMP DR PH W ● ● ● H CALIDA ● L’OCCITANE ●
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52
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Jelmoli, Seidengasse 1/Bahnhofstrasse, 8021 Zürich TI Change, FoxTown Factory Stores, 6850 Mendrisio Glisenti Travel, Gallaria Caspar Badrut, 7500 St Moritz BLS, Reisezentrum Interlaken West, Bahnhofstrasse 28, 3800 Interlaken
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TRANSLATIONS РУССКИЙ ПЕРЕВОД 28: Well Connected
Оставаться На Связи Бет Дрюс рассказывает о новых моделях часов, в которых соединяются новые умные технологии и высокое часовое искусство Появление первых часов Apple в прошлом году спровоцировало бурные дискуссии: будет ли механика по-прежнему считаться вершиной часового искусства или новый продукт Apple предвещает революцию в этой сфере? Однако прошло двенадцать месяцев, а индустрия так и не утратила интереса к механизмам. Изменение курса проявилось только в том, что некоторые швейцарские компании представили собственные умные часы, чем доказали, что новые технологии и классические механизмы вовсе не исключают друг друга. Большую роль сыграло появление умной часовой платформы Manufacture Modules Technologies Sàrl (MMT) – совместного проекта компаний Швейцарии и калифорнийской Силиконовой долины. Эта платформа позволяет дополнять традиционные наручные часы новейшими технологиями, сохраняя при этом
классическую эстетику в силу отсутствия цифровых экранов или зарядных устройств. Клиентами MMT уже стали многие швейцарские бренды, включая Mondaine и Frederique Constant. Frederique Constant считается традиционалистом в индустрии, однако именно он первым в Швейцарии выпустил умные часы. Модель называется Horological Smartwatch и доступна в корпусе из нержавеющей стали или с розовой позолотой. Гальванический черный или серебряный циферблат и изящные стрелки показывают время привычным аналоговым способом. Эти часы могут подключиться к смартфону, а могут работать автономно: для этого они оснащены разнообразными сенсорами, в том числе – для отслеживания ритмов сна и физической активности. Еще одним преимуществом встроенной технологии MMT можно назвать низкое потребление энергии: батарейка будет работать без подзарядки более двух лет. Интересный новый продукт представляет Breitling. Модель Exospace B55 создана на базе Breitling Cockpit 50 и полностью прорабатывается и собирается в Швейцарии. В основе часов – фирменный механизм SuperQuartz. Они оснащены аналоговым циферблатом, а также еще двумя дисплеями. Поскольку эти часы разработаны для серьезного использования пилотами, они способны фиксировать хронологию полета и выполнять другие сложные функции. Их корпус сделан из титана, ремешок – из двухцветной яркой резины, а вращающийся безель со специальными отметками призван напоминать о важных дедлайнах. Журналист, освещающий тему часов, Ариэль Адамс отметил в публикации для A Blog to Watch, что возможность подключаться к другим устройствам очень привлекательна для пользователя: «Когда мы имеем в виду сложные часы, соединяющие аналоговые и цифровые технологии, то необходимо время и усилия для полного освоения всех функций. Бренд globalblue.com
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Breitling сделал важный и практичный шаг: он позволил вашему телефону помочь вам использовать сложные часы». С точки зрения Адамса, такое использование новой технологии более, чем оправдано. Tag Heuer Connected – это первые умные часы бренда Tag Heuer. Они оснащены операционной системой, которую поддерживает Google и очень похожи на механическую модель Carerra с диаметром циферблата 46 мм. Их корпус выполнен из титана второй категории, сменный ремешок резины закрепляется титановой пряжкой. У них одна заводная головка, которая служит целым центром управления. На дисплее отображается три циферблата Tag Heuer: циферблат хронографа, циферблат с тремя стрелками и циферблат GMT (среднее время по Гринвичу). Хронограф управляется нажатием на экран: один раз – старт или стоп, дважды – сброс. Как отмечено в обзоре в онлайн-журнале Hodinkee.com, «это не гибрид, а, скорее, по-настоящему умные часы». И эта мысль повторялась в многочисленных публикациях, сопровождавших презентацию модели. Bulgari также интересуется технологиями будущего и работает над новинками совместно с швейцарской компанией Wisekey, которая занимается коммуникациями ближайшей зоны (NFC) и совместной работой телефона, планшета и ноутбука. Плодом их партнерства стали часы Diagono Magnesium Concept: встроенный в них чип NFC запускает приложение с огромным количеством зашифрованных данных и может обмениваться ими с другими устройствами. Приложение активируется нажатием на часы по близости от смартфона. Параллельно с многими швейцарскими брендами рынок умных часов прощупывает и немецкий бренд Montblanc. Его часы Timewalker Urban способны через Bluetooth управлять музыкальным проигрывателем, получать смарт-уведомления в виде небольших вибраций и просматривать почту – и все это с вашего запястья. Этот этап в развитии швейцарский умных часов знаменует развилку в истории globalblue.com
высокого часового искусства. Но пока еще слишком рано говорить о том, насколько кардинально преобразится эта индустрия с большой историей. Не исключено, что финальное слово будет за H Moser & Cie. Часы этого бренда Swiss Alp не обладают умным функционалом и не подсоединяются к другим устройствам. Однако они внешне очень похожи на часы Apple: тот же прямоугольный корпус и часовые ушки, которые повторяют ушки модели Apple. Умные часы могут быть важной темой для дискуссий, но H Moser & Cie в этом обсуждении задает собственный тон. 52: When You Shop The World, Shop Tax Free
Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки. 2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 or +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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美文翻译 28: Well Connected 通连有术
传统腕表制造商正在尝试智能技术，Beth Druce带 您领略高端腕表业交互技术的发展前沿 去年推出的第一款Apple腕表令人不禁思考： 机械腕表会不会在高端腕表界继续占据主导地 位，Apple公司的新产品会不会引领翻天覆地的变 革？一年多过去了，奢侈腕表业没有丝毫抛弃机械 传统的迹象；不过，一些瑞士腕表品牌推出了数款 智能腕表，不难看出先进技术和传统机械工艺并非 势不两立。 由瑞士和加州硅谷数家公司联合创办的
Manufacture Modules Technologies Sàrl （MMT）开发的智能腕表平台很大程度上促进了 新旧的融合。这个平台为拥有传统外观的腕表提供 智能 技术支持，腕表无需添加电子屏幕或充电装 置，得以保持原汁原味的精致典雅造型。MMT已 经向许多瑞士腕表品牌推广智能腕表技术，包括 瑞士国铁表（Mondaine）和康斯登（Frederique Constant）。后者素以传统腕表制造工艺而闻名于 世——然而，这家公司也是最早推出智能腕表的瑞 士腕表品牌之一。
康斯登推出的Horological Smartwatch智能 腕表有不锈钢或镀玫瑰金表壳可选，搭配镀锌黑色 或银色表盘，以及钻石切割指针，可模拟显示时间信 息。腕表可以连接到智能手机，搭载的传感器也可 以独立自动运作，拥有睡眠和运动状况跟踪等复杂 功能。这款腕表使用的MMT技术可以节约电量： 充电完成后，电池可工作长达两年之久。 百年灵（Breitling）同样推出了一款旷世之作。 由驾驶舱计时B50腕表（Cockpit 50）演化而来的 外太空计时B55腕表（Exospace B55）完全在瑞士 开发、组装和完成，搭载SuperQuartz温度补偿超 级石英机芯，模拟显示时间，表盘上另有两个显示 屏幕。这款腕表专为飞行员设计，因此还包含了飞 行时间计时等专业功能。坚固轻质的钛金属表壳配 备了旋转表圈，其上饰有标识重要时间节点的表圈 指示器；更有一条引人注目的双色橡胶表带。博客A Blog to Watch的腕表记者Ariel Adams表示，这枚 腕表最吸引用户之处在于其交互式体验。 “佩戴功能 复杂的模拟指针腕表，要完全使用所有功能尚需一 段时间来学习。百年灵通过手机极大地简化了复杂 腕表的使用体验，迈出了重要而充满实际意义的一 步， ”Adams对新技术的运用赞不绝口。 泰格豪雅（Tag Heuer）的Tag Heuer Connected是旗下第一枚智能腕表。直径46毫 米的腕表搭载谷歌操作系统，外观和卡莱拉系列 （Carerra）的机械腕表很相似。二级钛金属表壳 配以钛金属折叠表扣以及可替换的橡胶表带，表冠 则充当控制中心的角色。这款腕表拥有泰格豪雅三 个标志性的表盘：计时器、3指针刻度盘和GMT刻 度盘。轻触屏幕即可运行计时器，点击一下启动或停 止，两下则为重置。网络杂志Hodinkee.com评论 道： “值得注意的是，这款腕表不是技术与传统的混 搭，而是一款真真正正的智能手表。”这款腕表一经 发布，便引发关注热潮，其受欢迎程度可见一斑。 宝格丽（Bulgari）也与瑞士的Wisekey公司强 强联手，向未来的交互技术进发。Wisekey公司是近 距离通讯（NFC）领域的专家，精于手机、平板电 脑和笔记本电脑之间的数据共享技术。强强合作的
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Diagono Magnesium Concept؛ تفتح رقاقة NFC
المزروعة بداخلها تطبيقاً يحفظ كميّات كبيرة من البيانات المشفّرة ويمكنها التواصل مع أجهزة أخرى .لدى ملمسة الساعة لهاتف ذكي ،يعمل التطبيق. ل يزال سوق التّصالت ينتظر مشاركة الكثير من العلمات المختصة بصناعة الساعات السويسريّة الفاخرة ،وجدي ٌر التجاريّة ّ بالذكر أ ّن العلمة اللمانيّة Montblancقد دخلت هذا المجال من خلل .Timewalker Urban e-strapإنّها قطعة Bluetoothوليست ساعة ذكيّة ،يمكنها التحكّم بالموسيقى واستقبال إشعارات ذكيّة كارتجاجات صغيرة وتوفير لمحة أوليّة كل ذلك من المعصم. عن البريد اللكترونيّ ، يشكّل مفهوم الساعة الذكيّة السويسريّة الصنع مفترق طرقٍ بالنسبة إلى عالم الساعات الفاخرة .إنّه موضوع مثير للنقاش لكن من المبكر أن نعرف إن كانت صناعة الساعات التقليديّة ستسلك طريقا ً مختلفا ً نتيجة ذلك .ربّما من الجدر الخذ برأي H Moser & Cieالذي ل تتمتّع ساعته Swiss Alpبأي ميزة مرتبطة بالساعة الذكيّة ول بالتّصالت ،لكّنها تشبه بالشكل ساعة Appleإلى ح ّد كبير وتتمتّع بعلبة مستطيلة وبقضبان معدنيّة تشبه القضبان السلكيّة في ساعة Appleالصليّة .بالرغم من سخونة موضوع الساعات الذكيّة الفاخرة ،اختار صانع الساعات السويسريّة هذا اعتماد مقاربة مرحة. When You Shop The World, Shop Tax Free: 52
عندما تتس ّوق حول العال ،تس ّوق من دون دفع الضيبة تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الضريبة Tax Freeلتدّخر المال لدى تس ّوقك في أكثر من 270,000متجر في أبرز مناطق التس ّوق حول العالم. فل َم ل تنض ّم إلى الـ 26مليون مسافر الذين يتس ّوقون من دون كل سنة؟ ما دفع الضريبة من خلل غلوبل بلو ّ Global Blue عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. .1تس ّوق الخاص أينم تس ّوقت ،أطلب الحصول عل طلب استداد الضيبة ّ بغلوبل بلو Global Blueوتذكّر أن تحتفظ باليصالت. .2أطلب ف طريق العودة إل وطنك ،أقصد مكتب الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك ومن ث ّم اقبض الستداد من الخاصة بنا. أحد مكاتب خدمة الزبائن ّ للتّصال:
taxfree@globalblue.com +800 32 111 111 +421 232 111 111
يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري .ف بعض الطارات ،يُفرض رسم خدمة نقدي عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل استداد فوري نقدي.
成果便是 Diagono Magnesium概念腕表，植入的 NFC芯片可以解锁储存大量加密数据的应用程序， 且可与其他设备交换信息。腕表只需靠近智能手机， 。便可激活这个应用程序 正值许多历史悠久的瑞士腕表商探索交 互市场之际，人们惊喜地看到德国品牌万宝龙 （Montblanc）也推出了Timewalker Urban estrap智能表带，试水交互技术。这款表带是蓝牙 配件而非智能腕表，可以控制音乐、预览电子邮件， 接收智能提示时还会轻微震动，戴着表带就能轻松 。搞定一切 瑞士制造智能腕表的出现犹如高端腕表业康庄 大道上的分叉口，已经成为人们的一大谈资。但是要 断定传统腕表制造是否会走上一条新的道路，还为 时过早。也许H Moser & Cie最有发言权，该品牌旗 下的Swiss Alp Watch与Apple腕表的外观极其相 似，它拥有长方形表壳，并模仿了Apple腕表的连接 表耳，却没有任何智能腕表的基本功能或交互式功 能。奢侈智能腕表也许是一个严肃的话题，但是这 。家瑞士制表商却给出了一个幽默的答案
52: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多家商店消费时， 环球蓝联（Global Blue）购物退税服务（Tax Free 。Shopping）为您节约购物开销 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程：
1. 消费购物 无论您在哪里消费，请索要Global Blue退税表格， 。并记得保存小票
2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台 请他们盖章，然后再到环球蓝联退税点领取您的退 。税款 联系方式： taxfree@globalblue.com +421 232 111 111 or +800 32 111 111 请注意：最终退款将包含增值税总额，但是要扣除 管理手续费。 部分机场还将以退税申请表为单位收 。取现金退税手续费 globalblue.com
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ترجمة باللغة العربيّة Well Connected: 28
تواصل متين
فيما يختبر ص ّناع الساعات التقليديّة تكنولوجيا الساعات الذكيّة، تُلقي Beth Druceنظرة على تط ّورات التّصالت المبتكرة في مجال الساعات الفاخرة مع إطلق أ ّول ساعة Appleالسنة الماضية طُرِح سؤال مثي ٌر للهتمام :هل ستستمر صناعة الساعات الميكانيكيّة بالسيطرة على عالم الساعات الفاخرة أم سيُحدث منتج Appleالجديد تغييرا ً ملحوظاً؟ اليوم وبعد مرور 12شهرا ً ،لم يظهر قطاع الساعات الفاخرة أي إشارة تفيد بتخلّيه عن جذوره الميكانيكيّة، بل أطلقت بعض دور الساعات السويسريّة بضع ساعات ذكيّة وتبرهن أنّه من غير الضروري أن تكون صناعة الساعات ميكانيّة أو ذكيّة حصرا ً. منصة الساعات التقليديّة وما ش ّجع هذه النزعة ،جزئيّاً ،هو ّ الذكيّة المبتكرة من قبل Manufacture Modules وهي شراكة بين شركات في المنصة تزويد سويسرا و Silicon Valleyفي كاليفورنيا .تتيح ّ ساعات تقليديّة بتكنولوجيا الساعات الذكيّة؛ وبما أنّها ل تتمتّع بشاشات رقميّة ول بأسلك شحن ،تحافظ على مظهرها الكلسيكي يسرت MMTتكنولوجيا الساعات الذكيّة لمجموعة من ال ُمتقنّ . العلمات التجاريّة السويسريّة ومنها Mondaine و .Frederique Constantوبالرغم من شهرة الخيرة بمقاربتها التقليديّة إلى صناعة الساعات ،كانت من أوائل العلمات السويسريّة التي أطلقت ساعة ذكيّة. Horlogical Smartwatchهو إسم ساعة Frederique Constantوتتوافر بغطاء من الفولذ غير اللصق أو المطلي بالذهب الزهري .تتمتّع بمينا سوداء أو فضيّة مغلفنة وعقارب مقطوعة بالماس .تتّصل بهاتف ذكي لكن حساساتها وتتمتّع بخصائص بإمكانها العمل مستقلّة من خلل ّ مبتكرة تشمل تعقّب أنماط النوم والنشاط الجسدي .وتتميّز تكنولوجيا MMTالتي تستخدمها باستهلك بسيط للطاقة؛ بالتالي يمكن استخدام البطّاريّة لما يزيد عن سنتين قبل الحاجة إلى شحنها. كما تقدّم Breitlingمنتجاً جديدا ً مثيرا ً للهتمامُ .ص ّممت ساعة Exospace B55و ُجمعت وأُنجِزت في سويسرا وهي النموذج ال ُمط ّور عن .Breitling Cockpit 50تعمل بموجب آليّة SuperQuartzمن Breitlingوتشير إلى الوقت من خلل العقارب بالضافة إلى نموذجي عرض آخرين في المينا. سجلت وبما أنّها مص ّممة للطيّارين ،تشمل خصائص على سبيل ّ خاصة بالرحلت الجويّة .تُصنع من التيتانيوم وتتمتّع بقرص وقت ّ قابل للبرم ،يحوي نقاط بارزة تستخدم كنقاط مرجعيّة للشارة إلى المهل الزم ّنة المه ّمة بالضافة إلى سوار مطّاطي من لونين ملفتين للنظار .وبحسب ما ذكر المد ّون Ariel Adamsفي A ،Blog to Watchالتّصال هو الذي يجذب المستخدم إلى هذه الساعة .يقول" :لستخدام كافّة خصائص الساعات الرقميّة المعقّدة
ذات العقارب ،تحتاج لبعض الوقت .لذا قامت Breitling
بخطوة كبيرة وعمليّة من خلل ابتكار طريقة يس ّهل فيها هاتفك تجربة استخدام ساعة معقّدة ".يعتبر Adamsاستخدام التكنولوجيا الحديثة أمرا ً مب ّررا ً للغاية. Tag Heuer Connectedهي الساعة الذكيّة الولى من .Tag Heuerإنّها مز ّودة بنظام تشغيل يعمل بواسطة Googleوبما أ ّن قطرها 46ملم ،تبدو شبيهة للغاية بساعة Carerraالميكانيكيّة من العلمة أيضاًُ .صنعت من التيتانيوم من الدرجة الثانية وتتمتّع بقفلٍ من التيتانيوم وبسوار مطّاطي قابل للتبديل بالضافة إلى تاج يستخدم كمركز تحكّم .تشمل ثلثة أوجه :Tag Heuerكرونوغراف وثلث عقارب وتوقيت غرينتش .يعمل الكرونوغراف بالنقر على الشاشة ،م ّر ًة للتشغيل أو التوقّف وم ّرتين لعادة الضبط .ذُكرت مقالة في مجلّة عبر النترنت " :Hodinkee.comتجدر الشارة إلى أ ّن هذه الساعة حق" .وظهر ليست هجينة على الطلق ،بل إنّها ساعة ذكيّة عن ّ ذلك في التغطية العلميّة الرفيعة المستوى التي رافقت إطلقها. نتيجة اهتمام Bulgariأيضاً بوسائل التّصال المستقبليّة، تعاونت مع الشركة السويسريّة Wisekeyالخبيرة في اتّصالت المجال القريب ( )NFCالتي تتيح تشارك البيانات بين الهواتف واللواح الذكيّة والجهزة المحمولة .فكانت النتيجة ساعة
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SOUVENIR
STEP THIS WAY Velt is an award-winning footwear brand that handcrafts contemporary men’s shoes in Switzerland. When Stefan Rechsteiner and Patrick Rüegg launched their company in May 2012, it was with the idea of creating shoes that were classic without being boring, well-made without being elitist. They have certainly achieved this; in fact, their debut collection earned them the prestigious Schweizer Designpreise, or Swiss design award. What’s Save money by shopping tax free, see page 52
more, Velt devises its products with an environmentally sensitive ethos. Crafted from European leather and featuring blue plastic soles, the No 33 style pictured here is an exciting addition to any man’s footwear repertoire. This season, why not team these shoes with an all-black outfit, injecting striking blue into the classic look? Or go bold and wear them with brightly coloured trousers. th Velt No 33 shoes, CHF225, Qwstion Invites, Badenerstrasse 156, 8004 Zürich, +41 (0)43 535 2461, velt.ch
As you’re visiting Jelmoli, ⁄
why not explore Zurich! –