5 Keys to Private Brand Success

2. Enhance Solutions During COVID-19, foodservice outlets and small specialty markets emerged as key solutions for consumers who were quickly transitioning to cooking all meals at home. This at-home-meets-foodservice consumption behavior will likely persist postCOVID-19 and represents an opportunity for retailers to invent, or reinvent, solutions to bring restaurant-quality cooking to the home. Retailers can offer enhanced mealtime solutions with Private Brands in the following ways: Create New Foodservice-Comparable Meal Solutions: Retailers can create “made for you” mealtime solutions that mimic foodservice offerings to make meal preparation easier for the consumer. Retailers can create entirely new Private Brand solutions and/ or repackage existing products and sell them together. For example, by using existing center store products from a Private Brand program and pairing it with a fresh protein, vegetable and dessert option, a retailer could offer a new “meal kit”.

Forge Partnerships with Local Businesses: Retailers can bring the act of “going out” into the grocery store. By teaming up with restaurants to provide meal solutions both in stores and in restaurants, retailers can leverage the consumer desire to go out, while making it easier and safer to create a restaurant-quality meal at home. This retailerlocal restaurant partnership can be an exclusive offering (like a Private Brand) or even co-branded.

Promote Solutions with Creative Merchandising: Create in-store displays or online pages where Private Brand products are displayed together. This act of curation makes it easier for consumers to get the components they need to bring the meal to life.

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