C O L U M N I DAYMON
HOLISTICALLY DESIGN YOUR RETAIL EXPERIENCE Design today is present in many aspects of a corporation. Currently, we are seeing many large companies around the world embracing and focusing on Design as a differentiator for the future of their business. We are also seeing Designers in management positions, such as Chief Design Officers in corporations that were not previously focusing on Design. Furthermore, product development is being led by Design, propelling the creation of services, molding experiences and influencing the way businesses, brands, and products connect with people. Why is this and what is the real potential of Design? The concept of Design has been around for many years now, so why is this happening today? The world is changing fast and there is a demand for solutions. While the changes occurring due to Covid-19 is the current talk of the times, there are many other developments due to a changing planet. There is a lack of resources, humans’ expectations are changing, and technology is being led by digitalization. With all these developments, there is a need for innovation, sustainability and a focus on well-being--all factors which have been around for many years. Retail perspectives are changing fast and because there is less room for mistakes, competition is higher than ever.
The connection to people is what will guarantee business success today and in the future.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
The Key to success is understanding people. It’s important to think about what people will eat, what they will buy, what services they will use, what companies they will recognize as being aligned with their needs and expectations, and what experiences will make them change behaviors. The connection to people is what will guarantee business success today and in the future. “As always,” you might say, but today in a globalized technology driven world, everything occurs much faster than before. What works today might not work tomorrow, so we need to enter people’s minds and understand the way they think. Decision makers are shifting their understanding, refocusing on new approaches and this is the reason why they have turned to Design as a solution. Why? Because Design transforms ideas into real and tangible concepts.
