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Dear Reader
start by saying fast? Let me so lier by go 21 ducts and supp ys ro ow did 20 p H g ? in ew ct vi fe re in is in ar dela of d it’s another ye ry introduction s of the influx Can you believe t anything like 2020 in term with all the product/catego ar n’ that 2021 was er, this year was like last ye changing in 2022! ev is th ow H r . fo es istic challeng for MBD! sues. I’m optim is ck to -s absolute blast of tan en r the be and ou s ha , 2021 s ever seen fo it ha m s ad ld or to w ve e ha th side, I t-based lines; and packaging On the design best branding ers had a lot of fun with plan the surge in e th of e m so off with this year; our design The year kicked om a product perspective, troduced a Kombucha drink . The word ‘probiotic’ in ts Fr s uc s. Vertex award one of our retail customer and immunity-based prod y th er to al ev d inue surge. es he Just about ntinues, as do se, ‘organic’ products cont co ts itute uc od pr d ur tail Brands Inst pet relate and of co Re g, in by ag ed ck rc pa fo n on azine) was rein ing true brands appeared ofte nce of this mag s. MBD spent this year build y RBI Design se es he (t s’ ring m y Brand ail Brand The term ‘Ret at private brands are simpl l the things I begged for du Al th . ng ng pi gi d not skim acknowled s in t mimicking, an of the successe e not copying, no tion last year! ce ti no ng ki ta e ta s lik ck! Retailers ar their program Summit presen e’s no going ba ing in the design portion of er th , ng ei se vest t we’re And from wha they’re taking action and in ; ce la tp : designing the marke 22 and beyond 20 in d en e! tr or is ef never b ntinuation of th porting the co s in a meaningful way. p su to d ar rw am’s most umer MBD looks fo nate with cons ve leadership te ti so ea re cr y ul ed tr nt at le brands th cle from my ta ples in this arti 2021. am ex e th y jo I hope you en vorite projects designed in ar to you all! fa Happy New Ye y rl successful and ea an d an a whole e industry as Thank you to th
Sprouts Plant-Based Pasta Sauces & Salad Dressings Many consumers are interested in plant-based meat alternatives, but don’t want to give up their favorite types of food. Enter Sprouts plant-based pasta sauces and salad dressings, which are delicious alternatives to a traditional meat sauce and dairy-based dressings that still gives the experience of eating the real thing. With different flavor options, shoppers are still able to have a variety of tastes with their plant-based options. And the garnish on top is that these products are Vegan too so anyone can enjoy!
Maria Dubuc
Sprouts Mexican Global Cuisine Line
PetSmart Authority Everyday Health As a leader in veterinarian-recommended pet food, Authority Everyday Health products offer superior formulas that keep pets’ health top of mind. Focusing on ingredients, this design lets each pet owner know the exact makeup of their pet’s food. With the benefits of each formulation called out with graphics that support the claim, customers can easily pick the product that best suits their furry friend.
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GLOBAL RETAIL BRANDS / JANUARY 2022
The Mexican Global Cuisine line is among the first fully integrated global lines for Sprouts’ retail brand. The product line spans across four categories, which include taquera and enchilada sauce, fire roasted salsa and refried beans. The design across all 17 SKUs lends themselves to the authentic Mexican ingredients each product features. Each category exhibits an authentic and vibrant design, helping them stand out on shelf and create a cohesive look for the product line, building a foundation for future global lines.
