8 RULES FOR THE SIMPLE LIFE The virtue of simplicity doesn’t just apply to product or brand, it should apply to everything you do People yearn for ways of living and working that are simpler. These simpler ways often lead to more efficient and productive outcomes, of course, but how do you really embrace the virtue of simplicity, when the world is just so inherently complex? How do you get consumers out of the vortex of seeing nearly 10,000 marketing messages a day*, and not yours, and how do you sift through the email clutter of 300+ messages a day that you have to respond to? How do we embrace “simplicity” in a practical way, and how can we think about it more holistically and broadly as it applies to Retailing and Own Brands? Leading CPG organizations are often terrible at embracing simplicity, so if we can do it in the retail and private brand world, it could be a big advantage. Here are 8 ways to promote the virtue of simplicity in your organization and work life through an own brand lens. *Most media experts say that in 2021 we are exposed to 6000-10,000 advertisements and marketing messages a day.
52
GLOBAL RETAIL BRANDS / MARCH 2022
