November 2019 Global Retail Brands Magazine

NOVEMBER 2019

Global Retail Brands HEB, ROUSES, WAKEFERN & WALMART

EMBRACE ITALIAN AUTHENTICITY

PLMA Chicago South American Private Label www.globalretailmag.com

www.vertexawards.org BOOTH: H-1506

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

VIEWPOINT

In Memoriam, Ab Meenink As I was putting the finishing touches on this issue, I noticed an email from a good friend, Koen de Jong, with a subject line of Sad News. Koen was informing me of the passing of a mutual friend, someone he introduced me to several years earlier, Ab Meenink.

Ab and his wife Geke were tragically murdered in their home, in the town of Hengelo, The Netherlands on October 21st.

More tragically, their youngest son has been arrested in connection with the crime. Ab and Geke are mourned by their eldest son and their community who were stunned, saddened and utterly devastated by the horrific event.

I am sharing this with you because I feel compelled. Ab was one of the nicest men I ever had the pleasure of meeting. He was a supremely talented graphic designer and even better human being. Ab designed several award-winning books on Private Label for Koen de Jong, including his most recent, and was just completing a Special Anniversary yearbook for his beloved Pax football team. Ab was always encouraging about this magazine and was greatly influential in the updated look we introduced in October.

Ab and I discussed all of this at our dinner together just weeks ago in Dusseldorf, during Anuga.

Enjoying a lunch or dinner with Ab was my refuge during an often hectic trade show visit. Ab was kind and most often soft-spoken, which belied a sharp wit and keen global insight. The love and passion he had for his family, friends and work were palpable and inspiring.

At dinner that evening and for many months prior, we’ve been discussing his concern for his son’s mental health. It had been very tough on his family and he was desperately trying to get his son the professional help he so badly needed. During dinner, Ab checked in with Geke more than once. He was concerned to leave her alone for too long. What I didn’t know was that he feared for her safety. He and I exchanged some emails after that, once just days before his death. There was nothing to indicate what was about to happen.

Mental health is something we should all take to heart. So much attention is paid to visible, physical illness, but mental health issues often go unattended and often aren’t taken seriously until too, too late. More and more people feel alienated, even bullied by a society that is all too often preoccupied by frivolity.

I don’t know how Ab would feel about this much attention being paid to him and his family. But I do know that if the attention helps just one person, even slightly, he would smile that smile of his.

I miss you Ab. Phillip Russo Editor/ Publisher phillip@globalretailmag.com

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

B UY YOU R SU CC ESS I Production in our own various production plants I Integrated quality control through in-house production I Partner for retail, food industry and vending I Tailor-made qualities of spray-dried, agglomerated, freeze-dried coffee I Wide range of individual solutions for our clients I Individually designed packaging options

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DEUTSCHE EXTRAKT KAFFEE GmbH Cafeastraße 1 � 21107 Hamburg � Deutschland � Tel. +49 (0)40 753040 � dek@dek.de � www.dek.de

GLOBAL RETAIL BRANDS / NOVEMBER 2019

CONTENTS G LOB AL RE TAIL BRA N D S I N OV EMBER 2019 I VO LU M E 7 I NU M B E R 4

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MARKET REPORT

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82

RETAIL DEVELOPMENT

DEPARTMENTS 4 Viewpoint 16 Contributors 18 Trade Fair Calendar 22 Notable

FEATURES 50 RETAIL DEVELOPMENT ITA Chicago is Inspiring Italian Authenticity

SERVICES

72 Denise Klug The Future is Sustainable Or is it?

80 Global Trade Fairs

68 M ARKET REPORT South American Private Label

74 Christopher Durham Amazon: Private Brand in the Crossfire

SUPPLIERS

76 Alison Hom It Takes a Village (…or a Really Great Team)

62 GIOVANNI GOODS Hot and Cold Filled Products 66 FREIBERGER Frozen Pizza and Snacks

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COLUMNS

GLOBAL RETAIL BRANDS / NOVEMBER 2019

78 Michael Taylor Permission to Pioneer 79 Agnes Law Optimizing Retail Experience in APAC

82 Advertiser’s Index Next Issue Highlights

Manufacturer or retailer, life in private label is good.

Market share in Europe is nearly 40% or more in eight countries and consumer acceptance of retailer brands has never been higher. Yes, competition is fierce but the opportunities for new products and new business are extraordinary. That’s why PLMA’s annual “World of Private Label” International Trade Show is so important. Efficient, productive, it is simply the best private label show in the world.

More exhibitors, more buyers, more contacts than any other show.

Register now and see for yourself how the “World of Private Label” can help your company’s private label business. Go to www.plma.nl/2020 or contact PLMA International Council in Amsterdam. Email: info@plma.nl, telephone +31 20 575 3032.

AMSTERDAM I 26-27May 2020 Presented by the Private Label Manufacturers Association - International Council

NOVEMBER 2019 / VOLUME 7 / NUMBER 4 OF 4

Phillip Russo

EDITOR / PUBLISHER phillip@globalretailmag.com

Jacco van Laar

EUROPEAN DIRECTOR jaccovanlaar@globalretailmag.com

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Melissa Subatch

CREATIVE DIRECTOR info@melissasubatchdesign.com

Andrew Quinn

DIGITAL DIRECTOR andrew.quinniii@gmail.com

Sabine Geissler

GREENTASTE.IT Italian Business Development s.geissler@greentaste.it

Luisa Colombo

Italian Business Development luisa.colombo76@gmail.com CONTRIBUTORS

Tahir Taj

LE RENDEZ-VOUS DE LA CRÉATION ALIMENTAIRE

Daymon

Uma Kannappan SGK

THE FOOD CREATION MEETING

Christopher Durham

My Private Brand christopher@mypbrand.com

Denise Klug

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17 - 18 MARCH 2020 PARIS PORTE DE VERSAILLES HALL 7.1

LZ Retailytics denise.klug@retailytics.com

Tom Prendergast

PLMA tprendergast@plma.com

Perry Seelert

Emerge perry@emergefromthepack.com Published, Trademarked and all rights reserved by:

Kent Media

Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711

All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.

Global Retail Brands is published 4 times a year.

Editorial Submissions phillip@globalretailmag.com Advertising Inquiries – EUROPE luisa.colombo76@gmail.com Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST phillip@globalretailmag.com Subscription Information phillip@globalretailmag.com www.globalretailmag.com

www.madeparis.com

* Own Label Events

BOLOGNA

2020

MARCA 2020 TECHNICAL SCIENTIFIC COMMITTEE

JANUARY

15-16

an event by

with the patronage of

www.marca.bolognafiere.it

CONTRIBUTORS

MARIA DUBUC Marketing By Design, President, Big Red Rooster, Vice President, Maria is a 25 year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. Smart & Final, The Home Depot, 7-Eleven, and PriceSmart are among the retailer programs she currently runs.

KARA MIENCIER Kara Miencier, Private Brand Sales Executive for Paramount Roasters, has a passion for store brands and the coffee industry. As a Board of Directors Member for Women Impacting Storebrand Excellence, Kara finds great value in the diversity and inclusion mission of WISE and bridging the experience gap between generations.

CHRISTOPHER DURHAM Founder, My Private Brand and The Velocity Private Brand Conference.

Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.

TOM PRENDERGAST Tom is the Director of Research Services for the Private Label Manufacturers Association (PLMA), based in the company’s New York headquarters. His responsibilities include gathering news and seeking trends impacting the global private label and retail industries, analyzing and sharing that information with the member companies of PLMA around the world.

Previously he worked at NBC News as a News Assistant for the local New York NBC affiliate.

ALISON HOM For the past 3 years, Alison has worked as a Project and Account Manager for Marketing by Design (MBD), a branding and packaging design agency specializing in high volume retailer programs. At MBD, Alison helps clients get packaging they’re excited about while staying true to the stories they want their brands to tell. MBD’s track record for creating intuitive design systems and rolling out more than 10,000 SKUs each year gives Alison ample reasons to boast about what they offer.

DENISE KLUG Senior Retail Analyst at LZ Retailytics covering German, Austrian, Swiss as well as Benelux grocery retail. Her fields of expertise lie in discounters, private label and health & beauty retail. Prior to her current position, she worked for five years as an analyst for Planet Retail and was head of the Modern Grocery Distribution team in the Frankfurt office. Denise speaks regularly at various international retail conferences.

AGNES LAW With over 6 years of experience in packaging and design industry, Agnes plays a key account management role in Schawk!. She has managed with global retailers and brand owners, such as Groupe SEB, Dairy Farm, Carrefour and Beka, covering a variety of disciplines and media from customer engagement, brand activation to branded environments.

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PERRY SEELERT A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

TAHIR TAJ Head of Europe and Asia Pacific for Daymon International leading Daymon’s International Strategy, driving retail partnership initiatives for the region and being responsible for leading Daymon International development center in Lisbon. Tahir brings a seasoned retail background working across multiple geographies with retailers such as Sainsbury’s, Asda, Metro, And Office Depot.

MICHAEL TAYLOR Leads relationships with Daymon’s more than 50 major retailer partners, and works with 6,000 domestic and international clients to help them meet their Private Brand goals. He also heads Daymon’s sales and marketing teams, and provides oversight to Daymon’s sourcing, creative services and strategic services teams. A more than 20-year veteran of Daymon, Michael has twice received the Daymon PDS Award (in honor of the company’s co-founder, Peter D. Schwartz) for Outstanding Achievement.

T R A D E FA I R C A L E N D A R

MarcabyBolognaFiere

NOVEMBER

DECEMBER

12 – 15 Wabel Grocery, Wine & Spirts, Drinks, Sweets Summits Hilton Charles de Gaulle Airport Paris, France www.wabel.com

10 – 12 Shanghai Private Label Fair “World of Private Label” Pavilion Shanghai New International Expo Center Shanghai, China www.plmainternational.com

12 – 15 Cosmoprof / Cosmopack Asia Hong Kong Convention Center Hong Kong www.cosmoprof-asia.com 13 – 16 Vietnam Food Expo Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam www.foodexpo.vn/en 17 – 19 PLMA’s Private Label Trade Show Rosemont Convention Center Chicago, IL www.plma.com

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

JANUARY 2020

FEBRUARY 2020

12 – 14 NRF 2020 Javits Convention Center New York, NY USA www.nrf.com/ retail-events

2–5 ISM Cologne Koeln Messe Cologne, Germany www.ism-cologne.com

15-16 Marca by BolognaFiere Bologna Fiere Bologna, Italy www.marca.bolognafiere.it 19 – 21 Winter Fancy Food Show Moscone Convention Center San Francisco, CA USA www.specialtyfood.com

10 – 14 Prodexpo Expocenter Fairgrounds Moscow, Russia www.prod-expo.ru/en/ 12 – 15 BIOFACH Exhibition Centre Nuremberg Nuremberg, Germany www.biofach.de 18 – 21 Private Label Trade Show Japan Tokyo Big Sight Tokyo, Japan www.jma.or.jp/pb/en/ 22 – 25 ToyFair Jacob K. Javits Center New York, NY USA www.toyfairny.com

MARCH 2020

3–7 Natural Products Expo West Anaheim Convention Center Anaheim, CA USA www.expowest.com 10 – 13 Foodex Japan Makuhari Messe, Chiba-shi, Mihama-ku, Nakase, Japan www.jma.or.jp/foodex 11 – 12 Wabel Frozen Summit Hilton Charles de Gaulle Airport Paris, France www.wabel.com 12 – 16 Cosmopack / Cosmoprof Worldwide Bologna Bologna Fiere Bologna, Italy www.cosmoprof.com 17 – 18 M.A.D.E. Paris Paris Porte de Versailles Paris, France www.mdd-expo.com

OKA Products has over 18 years production and distribution experience in the food and beverage industry. Our high quality portfolio of brands offers innovative products options at the best possible prices. We also do private labels projects leaded by our company Private Projects. Since consumers are always looking for new brands that are nutritious, great tasting, and high in quality, we made sure that OKA Products ticked all those boxes. We offer premium products with the highest profit margins on the market.

We make it happen! okaproductsofficial.com

N O TA B L E

PLMA CHICAGO

2,500 Exhibit Booths Await Retailers at PLMA’s Chicago Trade Show PLMA’s 2019 trade show will present more than 2,500 exhibit booths from the best store brands manufacturers of every size and description, while more than 5,000 visitors to the PLMA will include buyers and executives from U.S. supermarkets, mass merchandisers, drug chains, discount, club, convenience and dollar stores, in addition to online and specialty retailers, foodservice distributors and wholesalers.

SUNDAY SEMINARS & SALUTE TO EXCELLENCE AWARDS

KEYNOTE

Dr. Scott Gottlieb Dr. Scott Gottlieb, who served as commissioner of the U.S. Food & Drug Administration from 2017-2019, drawing plaudits from Democrats and Republicans alike for his collaborative management style, will deliver the keynote for the opening breakfast at PLMA’s 2019 Private Label Trade Show on Monday, November 18.

The FDA remains one of the most powerful and respected of all government agencies. During Dr. Gottlieb’s tenure, the FDA delayed compliance deadlines for updating the Nutrition Facts label. The FDA is currently considering regulations that will have major impact on retailing and store brands, among them hempderived CBD products and ingredients, new over-the-counter medicines, food safety, labeling for plant-based meats and dairy, and much more.

Opening Breakfast Monday, Nov. 18 8:00 am – 9:00 am Hyatt Grand Ballroom

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RETAIL TRENDS BREAKFAST

How Retailers are Building Billion Dollar Brands Ali Dibadj, a partner at AllianceBernstein global asset management company, will be the featured speaker for the Retail Trends Breakfast on Tuesday, November 19. His speech will focus on How Retailers Are Building Billion Dollar Brands and what that means for retailing and consumer brands strategies. Ranking repeatedly as a #1 analyst for both the household & personal products as well as the beverages & snacks industries, Dibadj has been featured in business reporting for The Wall Street Journal, New York Times, CNBC, NPR, and other major news outlets.

Retail Trends Breakfast Tuesday, Nov. 19 8:00 am – 9:00 am Hyatt Grand Ballroom

PLMA’s Sunday seminars focus attention on the latest developments in online retailing and new product trends. The program kicks off with PLMA’s 2019 Salute to Excellence Awards for outstanding store brands, followed by speakers on three of the industry’s hottest topics:

• Winning the Last Mile • CBD Products • Plant-Based Protein Sunday, November 17 PLMA’s 2019 Salute to Excellence Awards 2:00 pm|Rosemont Ballroom PLMA Sunday Seminars 2:30 – 4:00 pm Rosemont Ballroom All seminars will be presented at the Hyatt Regency O’Hare

PLMA CHICAGO 2019

AT-A-GLANCE

SATURDAY, NOVEMBER 16 11:00 am – 5:30 pm PLMA Executive Education Program†

Sam Mayberry,

former head of product development for Amazon retail consumables and private label, will speak on winning the competitive battle for the last mile to the consumer, delivering online orders to shoppers, and how e-commerce continues to change the rules of retail.

Virginia Lee,

research manager at Brightfield Group, a leading source of market intelligence for the CBD and cannabis industries, will speak about the latest CBD formulations appearing in nonfoods, supplements and pet products, and those soon expected to follow in food products.

SUNDAY, NOVEMBER 17 9:00 am – 2:00 pm PLMA Executive Education Program† 12:00 pm – 7:00pm Trade Show Registration Open 2:00 pm – 4:00 pm PLMA’s 2019 Salute to Excellence Awards

8:00 am – 9:00 am Opening Breakfast Keynote Speaker: Dr. Scott Gottlieb, FDA 9:00 am – 6:00 pm Trade Show Floor Open 9:00 am – 6:00 pm Idea Supermarket® & New Product Expo TUESDAY, NOVEMBER 19 7:30 am – 4:00 pm Registration Open

Sunday Seminar Program The Battle for the Last Mile The Future of CBD Plant-Based Meat Alternatives

8:00 am – 9:00 am

7:00 pm – 8:00 pm Opening Night Reception

Ali Dibadj, AllianceBernstein

MONDAY, NOVEMBER 18 7:30 am – 6:00 pm Registration Open

Retail Trends Breakfast: “How Retailers Are Building Partner Billion Dollar Brands”

9:00 am – 4:00 pm Trade Show Floor Open 9:00 am – 3:00 pm Idea Supermarket® & New Product Expo

26 - 27 MAY 2020

Jim Wisner,

president of Wisner Marketing Group will report on retailers adapting their product assortments to the rapid rise of consumer interest in plant-based foods on the heels of recent rollouts of meat alternative offerings by major U.S. fast-food chains like Burger King, KFC and others.

www.globalretailmag.com

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N O TA B L E

COFFEE

Coffee Solutions for Everyone Today’s consumers are consciously seeking out products that help both people and our planet.

In order to drive and maintain loyalty, companies must offer what meets consumer demand.

Certified and origin coffees are being consumed more than ever, and influence premium coffee purchases.

Consumption of organic and certified

#JustOneCup Helping Lift Farmers Out of Poverty

On International Coffee Day, Fair Trade USA kicked off its #JustOneCup campaign to encourage coffee drinkers to choose Fair Trade Certified™ options to help lift farmers across the world out of poverty. And in support of the campaign, Fair Trade USA collaborated with the Sustainable Coffee Challenge, announcing another round of historic commitments made

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coffees such as Fair Trade, Rainforest Alliance, and UTZ is up.

Having product options with perceived higher quality benefits, like certified, socially responsible, and single origin, on store shelves is important to satisfy the needs of coffee shoppers. Product quality and sustainability are two factors that affect consumers’ (especially Millennials) loyalty to a brand. Both factors should be present for the brand to win.

advantage is to offer sustainable packaging options (i.e. recyclable, reusable, and low-waste). For organic and third-party certified products it goes hand-in-hand with consumer expectations.

Massimo Zanetti Beverage offers a variety of certifications for customizable programs. They work with farming communities in all regions of the world to find the finest coffee for your store brand while supporting best practices in farming and trade.

Another way for brands to build loyalty and create a differential

Visit them at PLMA Chicago Booth F-7405 in Sky Hall.

by leading retailers in support of sustainable sourcing and improved farmer livelihoods, including Albertsons Companies, Kroger, and Williams-Sonoma.

sourcing 100% Fair Trade Certified™ coffee for its Simple Truth line.

Additionally, all of Williams-Sonoma’s coffee will be Fair Trade Certified by the beginning of 2020.

Today, coffee producers (including farmers) are facing a critical crisis.

Prices have collapsed below $1.00 per pound. At this price, farmers are unable to cover even the most basic costs associated with coffee production. In other words, coffee at its current price means that farmers lose money with every sale, debt piles up, and communities go hungry -- even when many sell their beans to the world’s best-known specialty coffee brands.

Albertsons Companies, Kroger and Williams Sonoma join Target Corporation, UCLA, Bon Appetit Management Company, Atlas Coffee Importers, the Sustainable Purchasing Leadership Council in making significant commitments to fair trade as part of the Sustainable Coffee Challenge. Together, these pledges will contribute to the additional sales of millions of pounds of Fair Trade Certified coffee, resulting in significant increases in prices paid and community development funds.

Albertsons Companies has pledged that by mid-2020, 100 percent of its O Organics® coffee will be certified sustainable according to the Fair Trade USA standard or an equivalent. Kroger has renewed its strong commitment to fair trade as part of the Sustainable Coffee Challenge by committing to

Coffee farmers around the world have been struggling with record low C-Market prices for the last year -- the Sustainable Coffee Challenge is one way that the coffee industry is taking action to bring about positive change.

DOES YOUR COFFEE DO THIS?

Provide a sustainable solution to help people and the planet.

Deliver continuous product quality.

Attract the right consumer.

Create an unforgettable coffee experience.

For access to the tools, products, and brand support to take your coffee program to increased proďŹ tability, contact us at corporatebrands@mzb-usa.com.

Vis Visit MZB at P PLMA 2019 B o o th # F7 4 0 5

N O TA B L E

COFFEE

85 Years of Coffee Expertise Paramount Roasters is an employeeowned company based in Lansing, MI in their 85th year of business.

Founded in 1935, Paramount has a rich heritage of meticulously roasting coffee, exceptional customer service and technical expertise.

Paramount holds a SQF Food Safety Code for Manufacturing certification and is additionally certified in the following programs: USDA Organic, Fair Trade USA, Kosher, UTZ, Rainforest Alliance, Swiss Water Process and Halal.

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With a long history of providing premium bagged coffee to their customers- Paramount added a single serve pod machine to their capabilities earlier this year. The single serve pods will be available in a vast array of flavors, blends, single origins, and certified coffees. Additionally, box sizes are flexible and will range from 12 count to larger bulk size boxes.

Please stop by for a cup of coffee at Booth F-2517 at PLMA! Discuss how Paramount can help grow your private brand coffee program by

providing the coffee expertise that your customers are looking for. The coffee market has never been more competitive, let’s create your edge.

To learn more about how Paramount Roasters can help grow your private brand coffee program, please reach out to Kara Miencier, Private Brand Sales Executive kmiencier@paramountroasters. com; +1 517-853-2439.

The Paramount sales team looks forward to the opportunity to work with you!

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N O TA B L E

FRY & BURGER SAUCE

The Best Thing To Happen To Fries And Burgers Since Ketchup!

Consumers develop an affinity to condiments found at their favorite restaurants with 42% of them saying they look forward to the signature sauces served at a particular restaurant. Not equivalent to any national brand on the market today, Red Gold’s new restaurant-inspired Fry & Burger sauce combines the perfect tanginess of Red Gold ketchup with the rich creaminess of mayonnaise to create the ultimate condiment for dipping, dunking and drizzling on almost everything.

will benefit from these new products because they promote cross purchasing throughout the center store and build bigger shopping baskets.

Red Gold believes their new Fry & Burger sauce is the best thing to happen to fries and burgers since ketchup! This style of sauce has roots stretching over 100 years and is commonly found in Quick Service and Fast Casual restaurants across the United States and around the world.

It is known by many different names: Fry Sauce, Burger Sauce, Salsa Rosada, Mayo-Ketchup, Carribean Sauce, Conch Sauce.

The Organic Taco Cooking Sauce has all the sauce and spices needed to make great-tasting tacos. The sauce contains Mexican inspired spices and flavors, including Ancho Chili Pepper and Oregano. Add sauce to a choice of protein to create flavorful tacos in minutes.

New Fry & Burger Sauce is made with real sugar, no high fructose corn syrup, is gluten free and packaged in a sleek 17oz squeeze bottle with a flow control cap. Available for the 2020 retail ketchup season begins in April.

Organic, Tex-Mex Meal Solutions At An Affordable Price Offering organic consumers quality Tex-Mex meal solutions at an affordable price inspired Red Gold to develop two new cooking sauces.

The Fajita and Taco cooking sauces come in a 10oz can with a pull-top lid for convenient, everyday meal solutions made with gluten free, non GMO, organic ingredients. Retailers

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Red Gold’s organic Fajita Cooking Sauce has diced tomatoes, green bell pepper, onion and garlic. It contains all the flavor a cook needs to make fajitas at home with Mexican inspired spices and flavors, including Chipotle Pepper and Lime Juice. Add sauce to cooked chicken and vegetables to flavor fajita ingredients in minutes.

Visit Red Gold at PLMA Chicago Booth F-4205

N O TA B L E

Alleghanys Maple Farms Maple syrup is a natural, plantbased product that is known for its healthy attributes. Many nutritionists hail maple syrup as one of the best alternatives to refined and fattening sugar. Maple syrup also has a higher concentration of minerals and antioxidants, yet fewer calories than other natural sweeteners like honey.

Alleghanys Maple Farms, based in Canada, is a leading exporter of 100% pure maple syrup, helping to spread the health benefits and sweet taste of pure maple syrup worldwide for over 25 years. Over the years, the company has expanded its export range to over 30 countries across the globe and has plans to enter the US market. Familyowned and operated, Alleghanys has the expertise and knowledge that has been passed down from generation to generation to enable them to offer the highest quality products at the most competitive prices.

The company prides itself on embracing its customers as part of its family and provides service with these values. Alleghanys professional service and top-rate products has led it to become a major exporter to Europe and Japan, a country known to only do business with companies that hold the highest standards and professionalism.

The company hopes to continue its successful exporting partnerships with customers in the United States, a market prime for quality maple syrup products. Alleghanys manufacturers its products under the Alleghany and Keade brand, as well as private labels.

Maple Syrup Products: Alleghanys produces>exports 100% pure maple syrup available in a variety of sizes and containers including Plastic and Glass containers in sizes such as: 100ml, 189ml, 250ml, 8oz,

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375ml, 1L and 4L. The company also produces>exports Maple Sugar Granulated and fruit syrups in 250ml glass bottles. The fruit syrups come in flavors including blueberry, blackcurrant, and cranberry. Alleghanys highlights the natural healing properties of each of these fruits.

Organic and Plant-Based Roots: As the global food market becomes increasingly focused on healthier

products including products that are organic, sustainable and environmentally-friendly, Alleghanys is proud to provide Certified Organic maple syrup. The company even ensures that all of its production complies according to organic certification regulations, including maintenance of the forest, and utilizing organic cleaning products.

As Alleghanys is a major seller of organic maple syrup, the company also works with producers to recertify their products and plans to continue to expand its offerings of organic products. The company is environmentally conscious and socially involved and hold certifications including: Gluten free, Organic, GMO free, GFSI-IFS, JAS, CFIA.

the food market across the world and especially in the US. Alleghanys emphasizes that its maple syrup and related products are naturally plantbased and the company hopes the high quality of its products alongside the on-trend attributes will support future endeavors with customers in the US.

‘Plant-based’ has become a recent phenomenon and a buzzword in

MBond@Alleghanysmaple.com

Please visit them at PLMA Chicago Canadian Booth 1306 or visit www.alleghanysmaple.com Contact: Sylvain Lalli, Founder and President: Slalli@Alleghanysmaple.com Michele Bond, VP and Sales Director: 1-418-852-2222

N O TA B L E

DELIVERING GREAT TASTE

The power of taste Sweet encapsulation with evocore® In today’s dynamically developing food & beverage market, one aspect remains unchanged: Consumers expect great tasting products.

All about taste While a flavor represents only a small part of a food and beverage product recipe, it often determines if a product is repurchased. Symrise’s versatile portfolio of encapsulation solutions protects great taste all the way – from production to consumption – unleashing delicious taste exactly the moment the consumer wants it.

Symrise builds on an unparalleled heritage of pioneering and preserving great taste: The company has continuously developed and invested in new delivery technologies, and also established unique taste tools, delivering against the consumer desire for freshness & authenticity.

Symrise has condensed its unprecedented offer for every encapsulation need under one common umbrella name: evocore® The heartland of encapsulation.

What benefits does encapsulation offer to consumers?

Sweet products promise enjoyment and full taste. This covers all application areas, from baked goods, over chewing gum, confectionery to chocolates. Consumers look for: • consistent flavor performance • continuous flavor release • high flavor impact • good and lasting taste • visually appealing colored particles • balanced taste or natural appeal Symrise contributes a long heritage of technology and development in delivering outstanding taste

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experiences for sweet products. The taste experts understand market’s expectations extensively and offer the widest range of encapsulation solutions in the industry. The evocore® portfolio of taste encapsulation are able to answer every need.

For instance, while evospray® offers consistent flavor performance in a highly cost-efficient solution, evogran® delivers a long-lasting taste experience with visually appealing colored particles in chewing gum or chewy sweets. evocaps® offers the longest-lasting taste experience with outstanding flavor impact as well as possible sugar-free matrix for sugarfree products in chewing gums.

Evolving Needs Are Bringing New Challenges

Symrise offers more benefits with further technologies like evopearls®.

They deliver intense flavor impact with continuous flavor release for those looking for intense and regular lasting taste impact in chewing gums, chewy candies or chocolate applications. In addition, Symrise offers technologies that allow for direct coating on the ingredients for a total natural appeal.

Other processes use animal-based substances as carriers for flavorings.

Symrise is innovating in this field as well to offer carrier alternatives for vegan solutions.

Today’s evolving needs are bringing new challenges. For instance, the demand for sugar-free alternatives is increasing fast. In response, Symrise has developed sugar-free suitable solutions. In addition, evocore® can also deliver organic solutions.

www.symrise.com

World’s Finest Shelf-Stable

FRUITS VISIT US AT PLMA IN CHICAGO! BOOTH NUMBER F2500

PICKED & PACKED AT THE PEAK OF FRESHNESS SUSTAINABLE FARMING

EFFICIENT WATER USAGE

INNOVATIVE PACKAGING

YOUR BRAND GOES ON THE CAN

At Pacific Coast Producers we grow and pack the finest organic and conventional fruits and tomatoes.

Our Grower-Owners supply us with produce grown in our beloved home state of California where the weather and soil are perfect for growing delicious tomatoes, peaches, pears, grapes, and apricots. We also pack sweet, tree-ripened cherries, pears, and apples in our fellow west coast states of Washington and Oregon. With our ongoing sustainable practices, and the addition of new and innovative items and packaging, Pacific Coast Producers is at the forefront of your consumer's needs!

VISIT US ONLINE: PACIFICCOASTPRODUCERS.COM

OR CALL 209-367-8800

® 2019 PACIFIC COAST PRODUCERS

N O TA B L E

LEADING ITALIAN PRODUCER

The Italian Leader in The Canned Food Sector • Innovation of products, size and packaging, indispensable in a mature market like the canned food market.

• The continuous introduction of higher value-added and service products allow to meet market demands and to improve both trade and final customer loyalty; • High level of flexibility through customized recipes, packaging and service; • Specialized expertise in the Private Label market.

La Doria is an Italian, leading corporation in the canned food sector and particularly in the production of tomato-based products, pasta sauces, canned vegetables, fruit juices and beverages. The company is the leading Italian producer of canned vegetables and tomatobased products (peeled and chopped tomatoes), the first largest producer of pasta sauces under private labels and the second largest producer of fruit juices and beverages (the first in the private labels segment).

A leading position abroad The company also enjoys leading positions on some demanding foreign markets, including the UK, Australia and Japan. It ranks first in the English market for tomatobased products and baked beans under private labels. La Doria is a major supplier for mass market retailers both in Italy and abroad, and is specialized in the private labels sector, or the supermarket’s brands. Approximately 93% of La Doria’s sales are generated via this channel, with clients such as Tesco, Sainsbury’s, Woolworths,

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Whole Foods, Sam’s Club, Morrison, Waitrose, Asda, Lidl and Ica. In addition to private labels, the Group sells products under the La Doria brand, which has been on the market for about 60 years, La Romanella (for value products), Althea, Bella Parma (for pasta sauces) and other major Italian and international leading brands (copacking).

The company’s strengths La Doria’s strengths can be summarized as follows: • H igh quality products, guaranteed by quality controls of raw materials; • H igh industrial efficiency allowing cost leadership thanks to high technology of process, optimal utilization of the production capacity and vertical integration; • L arge volumes in order to satisfy retailers’ needs in terms of quantity; • Wide range of products; • S egmentation of the private label offer to compete in different segments: value, own brand, premium;

LA DORIA SPA Via Nazionale, 320 - 84012 Angri (SA) – Campania - Italy +39.081.5166111 www.gruppoladoria.it Cristiano Ermenegildo Export Sales Director Phone +39.081.5166221 Mail cristiano.ermenegildo@ gruppoladoria.it COMPANY DETAILS Year Established: 1954 Ownership: Family business Company Certifications: Organic, BRC food (gsfs), IFS FOOD, ISO 14001:2004, ISO 9001:2008, Kosher, OHSAS 18001, FSSC 22000 PRODUCTS DETAILS Categories: Tomato based products, Pasta sauces, Pulses, Fruit juices and beverages Price Positioning: Premium, Mainstream, Discount INTERNATIONAL TRADE SHOWS PRESENCE Marca–Private Label Conference And Exhibition Bologna, Italy (15-16 January) Hall 26 - Stand B54/C53

N O TA B L E

I N N O VA T I O N A T P L M A C H I C A G O

Nuova Terra

Ready-for-You Beans Consumers, concerned with nutrition and health, are increasingly aware of the ingredients, their origin and their nutritional properties.

For this reason, retailers should offer their consumers simple, natural and minimally processed options.

Nuova Terra, following these market trends, presents a new innovative range of legumes “Ready-for-You”: chickpeas, cannellini beans and borlotti beans cooked without water and salt.

The new legumes are organic, 100% Italian, OGM free and rich in vegetable proteins, thanks mainly to the particular type of

cooking that preserves all legumes’ nutrients.

As the number of single-family households is increasing, the packaging is a doypack mono portion that blends perfectly with the needs of our time: reduced copy, innovative packaging, ideal for anyone who is alone and looking for easy-to-use products. Ready-for-You Beans from

Global Tissue Group® Global Tissue Group® has fostered a reputation for providing value for our customers as their private label paper manufacturer for bath tissue, facial tissue, napkins and paper towels with customer service to each and every one of them. Our customers depend on our flexibility, confidentiality and quality, from paper products to services; from our specialty paper manufacturing capabilities and consistent supply to custom-tailored private label programs. Our goal is to ensure that no matter your needs, Global Tissue can deliver.

According to Philip Shaoul, President and CEO, “ The purpose of our business is to profitably create experiences so compelling to your consumer that store brand loyalty becomes assured”.

PLMA Chicago Booth H-1506

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Nuova Terra are perfect seasoned with extra virgin olive oil and salt, as a simple snack right out of the bag, and ideal for every recipe. Visit them at PLMA Chicago Booth F-1842

ICCO Cheese

For over 80 years, ICCO Cheese has produced cheeses of the most exceptional quality for its loyal and satisfied customers. They take pride in the fact that they’re one of the very few family-owned and operated cheese makers in the tri-state area, and in the professional, warm relationships they’ve developed over the years with their customers.

CEO, John Angiolillo shared that, “At ICCO, all of our products are made to order, with specific detail paid to our customers’ exacting specification. We are continuously striving to not only meet, but exceed, our customers’ expectations, whether it’s through product line expansions, innovative and environmentally friendly packaging, or our dedication to the highest customer service.

We look forward to giving you our personal attention and building a new relationship, as the ICCO family is fully dedicated to your business’s growth and success.”

PLMA Chicago Booth F-1500

VISIT US IN BOOTH #200

At Seneca, we're still doing things the way we always have - the right way.

Think globally, grow locally.

99%

of our produce is grown by AMERICAN FARMERS

Please visit www.SenecaFoods.com to learn more about our company, people and products.

N O TA B L E

ORGANIC, SUSTAINABLE SNACKS

Gruppo Germinal

Organic Is Their Tradition...Sustainability Is Their Cornerstone agroforestry projects spread across the territory to create sustainable ecosystems, bringing benefits such as global CO2 absorption, biodiversity protection and the fight against desertification as well as reforestation.

Treedom.net has decided to support the woods of the Veneto affected by the storms in October 2018, launching a campaign to replant the trees. Gruppo Germinal has decided to contribute by financing the production and planting of 250 trees for the creation of a corporate forest.

Gruppo Germinal is based near Venice, Italy, and manufactures organic premium quality food and healthy products. The company works on the organic and health food market with a precise mission: Care for human health and the environment.

They are proud to be among the most influential European producers of organic sweet bakery goods, specializing in allergen management, gluten-free, vegan, baby-food and functional products.

The R&D department is Gruppo Germinal’s flagship: it’s well equipped

Packaging is eco-friendly and obtained by 100% green energy.

For several years now, Germinal has been experimenting with potentially innovative solutions to produce completely biodegradable and compostable packaging. Since a few months, though, Gruppo Germinal has adopted the use of biodegradable and compostable inner bags for some of the products. Their goal is to eliminate plastic from packaging.

Gruppo Germinal guarantees the complete traceability of the supply chain from the product on the shelf to the cultivated field and supports long distance projects to guarantee fair working conditions.

with modern tools able to provide quick research and development for products that are always in line with market trends. They can customize in terms of taste characteristics, shapes and packaging options and the products for all commercial partners.

Sustainability is the cornerstone of the company. In the past several years, the company undertook several initiatives with the goal of increasing efficiency and reducing the environmental impact. Since 2012, the roof of the production facility hosts uses photovoltaic panels, which allows for a 25% saving in CO2 emissions per year.

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

See them at PLMA CHICAGO Booth F-1742 Gruppo Germinal’s collaboration with Treedom.net also demonstrates the company’s commitment and willingness to improve the environment. Treedom.net is a web platform that allows you to plant a tree at a distance and finances

Do you want to develop a tailor-made product?

ORGANIC PRODUCTS

SWEET & SAVOURY PRODUCTS Baby Food Gluten free Allergen free Vegan

FRESH READY MEALS Gluten free Vegan

We place our production facilities and all of our know-how gained in over 40 years of experience on the market in order to satisfy our clients.

germinalbio.it/en

N O TA B L E

ITALIAN SNACKS

Asolo Dolce, Highest Quality, Italian Confectionery Since 1972 The Italian company, Asolo Dolce, has been producing the highest quality confectionery products since 1972.

Through their cutting-edge technology, they have taken their traditional italian recipe to all over the world, matching the super competitive market of retail distribution under their own and retail brands as well.

They combine exceptional quality, with low prices and the highest level of food safety for all their customers.

Asolo Dolce’s Private Label competence enables them to produce for the leading retailers in the world and the ability of doing it according to the highest standard of IFS, BRC and FDA certifications.

Because of their mission to give the

Products with strong focus on Private Label include: • C antuccini (Almonds, Chocolate, Pistachio, Hazelnut, Raisin) • P uff pastries (Fingers, Hearts, Christmas Trees, Twists, chocolate covered, Cream and jam filled) • A maretti worlds’ consumer the experience of the typical italian fine pastry, they have been exporting globally and increasing turnover for more than 45 years.

To maintain growth, sustainable production capacity is both key and mandatory, and in the past 2 years Asolo Dolce have doubled their production facilities, and have brought them to the most modern standard for Food Safety.

Their flexibility allows them to offer the best taste according to the specific demands of key world players.

For more information: Marica Simeoni Visit them at PLMA Chicago Booth F-1852 Tel. +39 0423 52 2 202 www.asolodolce.it

Molino Nicoli,

What Makes A Good Snack A “Better-for-You” Snack?

Molino Nicoli is a leading European company with years of experience in natural and allergen free cereal based products. Their product range evolution and continuous research provides them an opportunity to present at PLMA Chicago. Their healthy snacks are for adults and children as young as seven months old and are GMO free, not fried and clean label.

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ADULT SNACKS: A good source of plant based protein, whole-grain, high-fiber, not fried, low sugar. They are also all natural with no additives or preservatives, organic and GMO free. They allow the mindful consumer to snack indulgently, but also “guilt-free”.

BABY SNACKS: Their baby snacks meet the highest standards set by the FDA. These on-the-go finger foods for babies and toddlers are made with top organic ingredients, are 100% natural and great tasting too.

Contact Molino Nicoli for a bespoke great snack solution or NBE equivilant.

For more Information: Davide Venturi Export Manager, Davide.venturi@molinonicoli.it www.molinonicoli.it Visit them at PLMA Chicago Booth F-1822

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N O TA B L E

S U P P L I E R I N N O VAT I O N

Lucart Group

65 Years of Expertise, Research and Technology The history speaks for Lucart: over 65 years of expertise has allowed them to develop the expertise and technology necessary to realise quality products in line with market and environmental needs. A journey that today, has led Lucart to be a main European player in all its reference markets. Just like the past, Lucart will continue to invest in technology research and in the reduction of environmental impacts to create quality products in the common interest of producers, distributors and consumers.

The production capacity is now about 395.000 tons per year, divided into 12 paper machines and 65 converting lines. The ten production facilities in Italy, France, Spain and Hungary

allow Lucart to be one of the main partners for tissue business in Europe.

A consistent path following a road map of innovation and distinctivity has brought Lucart to be the point of reference for eco-tissue. In 1998 it was the first company to launch a recycled paper brand which has evolved step after step into Grazie Natural. The range against any sort of waste and significant example of the real circular economy. It’s paper from brick: an “all natural color” paper obtained from recycled cellulose fibres contained in beverage cartons. The production

process separates cellulose fibres from polyethylene and aluminium through physical-mechanical action without the use of harmful substances for both man and the environment and they are not discarded but re-used in other manufacturing activities.

For more information: Mr. Dario Brandi Dario.Brandi@lucartgroup.com www.lucartgroup.com

and some of the best-known brands located in more than 40 countries.

SanoRice

Europe’s Largest Producer SanoRice is the largest rice and corn cakes/ snacks producer in Europe, and they aim to be the market leader of the private label rice and corn cakes producers in the world. They operate

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in 3 factories: SanoRice Netherlands BV, SanoRice Belgium N.V. and SanoRice Italia S.r.L. With more than 25 years of experience, they export to more than 100 business partners around the world. From Europe to the Middle East, New Zealand or the USA, SanoRice products can be found all over the world. Clients vary between supermarket chains, importers, agents

Their rice, corn and multigrain cakes are made from authentic, pure ingredients and are available in many flavors and varieties, serving the needs of a large number of different consumer groups. More than 450 recipes available in plain, coated or flavored cakes. There’s also a special range dedicated to baby food as well as organic, Fair Trade, UTZ Certified and kosher or halal products.

A range of cakes and snacks made with legumes (lentils, chickpeas, etc..) are available for those looking for products with high protein content.

For more information: www.sanorice.com or privatelabel@sanorice.com

COME AND VISIT US!

YOUR PRIVATE LABEL SUPPLIER

BIOFACH Nuremberg, Germany February (12th-15th) Hall 4 Stand 541

SanoRice – Your taste, our nature SanoRice is the largest private label producer of cakes and snacks made of rice, corn, legumes (lentil, chickpea etc.) and other grains (spelt, quinoa, amaranth etc.). We have more than 25 years of experience with customers all around the world.

Innovation is an essential part of our strategy. We already have more than 450 recipes available in plain, coated or flavored cakes.

We also have a special range dedicated to baby food.

For more information, visit our website or contact us: privatelabel@sanorice.com

www.sanorice.com NON GMO – Gluten free – Organic – Conventional – High protein – Kosher – Halal – Sugar free

N O TA B L E

TRENDS AT PLMA

V-Label is Quality, Transparency and Professionalism for Vegetarian and Vegan Certification The V-Label trademark was founded in Italy in 1976 and is now the one most recognized by vegetarian and vegan consumers around the world.

Registered in over 70 countries, it is presently the hallmark of products and services suitable to the vegetarian and vegan lifestyle; applicable to food and drink products, cosmetics, catering, footwear, textiles, and publishing, it is available in three distinct categories: vegetarian, vegan and raw vegan.

Despite being so widespread, the V-Label trademark has maintained its characteristic uniformity, and is in fact distributed everywhere with the same clarity and transparency. To ensure consumer protection any product deemed unsuitable is discarded without hesitation. The strong point of the

V-Label trademark is also knowing how to say no to maintain its integrity.

Thorough document verification and inspections are carried out on the products and services approved, making the V-Label trademark a safe choice for the consumer who can be sure that they are purchasing only what is truly in line with their lifestyle.

At the same time, the V-Label trademark offers companies the opportunity to adapt their product offerings to an ever-increasing demand for vegetarian, vegan, green and sustainable products. Numerous years of experience in the industry allow the V-Label trademark to provide its customers with all the tools necessary to satisfy the needs of the vegetarian and vegan market in a secure and professional manner.

Diversity Welcome. Inclusion Celebrated.

Diversity and Inclusion for the private brand industry are very much a work in progress. The WISE organization came to life as thought leaders, both women and men, saw the need to continue successful bottom line growth in the industry by encouraging and bringing the diversity topic into conversations.

The world around us changes every day. It is possible to interact with other people on the other side of the globe with only one tap on the screen, a tweet or an Instagram pic. We are now capable and are selling goods anywhere in the world. You hear that companies are bringing diverse employees into marketing efforts to help reach the broadest range of customers and shoppers. But with many companies, that’s as far as the diversity conversation travels. Diversity is not a marketing tool - it’s a company culture.

In 2018, Deloitte published a study entitled “The Diversity and Inclusion Revolution: Eight Powerful Truths.“ This research shows that diversity of

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thinking is a wellspring of creativity, enhancing innovation by about 20%.

It also enables groups to spot risks, reducing these by up to 30%.” In short, Diversity is good for the bottom line.

WISE is committed to a strong focus on development for those ready to step into or recently promoted to a leadership role. At little or no cost to Members, the board of directors and the committees have developed a solid platform of professional growth resources and platforms to discuss Diversity and Inclusion. Our unique community of private brand industry entrepreneurs, manufacturers, packaging suppliers, brokers and retailers who belong to WISE gain the benefit of connecting to diverse perspectives. Our Members are leading initiatives to transform company culture, drive innovation to reach a wider consumer audience and ultimately grow the bottom line.

If you are looking to develop or enhance your leadership skills, build your network and have fun with remarkable

The V-Label trademark is a leading market specialist and is the ideal partner for any company wishing to enter the international vegetarian and vegan market.

Would you like to receive more information about the V-Label trademark? www.vlabel.org segreteria@vlabel.it or us@vlabel.it Visit them at PLMA Chicago Booth F-1751

DIVERSITY WELCOME. INCLUSION CELEBRATED.

Join us! Women Impacting Storebrand Excellence™ (WISE) is a nonprofit professional development organization impacting the store brand industry by championing diversity and inclusion.

Check out our programs that are designed to help you grow professionally, expand your network, and meet your career goals.

WOMENINSTOREBRANDS.COM

Bring this ad to BOOTH F2002, register to become a new member, and receive a FREE GIFT!

women and men, consider a Membership with WISE. Our organization is open to anyone in the store brands industry regardless of position, years of service or gender. Our New Member sign-up is open 24/7 at www. womeninstorebrands.com.

Or better yet, act in the moment!

Bring this article to WISE booth F-2002, on the PLMA show floor, join WISE and receive a gift!

DRIVING RETAIL DIFFERENTIATION, GLOBALLY. FROM CONCEPT TO CONSUMER

The global leader in private brand development.

Brand Strategy, Market & Retail Insights Brand & Product Development Design & Creative Services Demonstrations & Interactions Category Management & Analytics Global Sourcing & Trading Retail Merchandising Contact the International Development Center for more information: internationaldevelopmentcenter@daymon.com Europe | Middle East | Africa | Asia | Latin America

N O TA B L E

PREMIUM BEVERAGE PARTNER

Experienced, Innovative Food and Beverage Partner With over 18 years production and distribution experience in the food and beverage industry, OKA Products high quality portfolio of brands offers innovative product options at the best possible prices. Since consumers are always looking for new brands that are nutritious, great tasting, and high in quality, OKA Products ticked all those boxes. They offer premium products with the highest profit margins on the market.

Private labels projects are led by their company, aptly named, Private Projects. The goal is to provide world class manufacturing capabilities at a competitive rate by optimizing production facilities and delivering products with world class standards.

They create, develop and manufacture any required product, custom variety packs according to purchasing needs, different type of packaging, PET bottles, aluminum cans, glass bottles, Tetra Pak.

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OKA optimizes production cost, delivering a high quality product with the best industry standards in the shortest time possible. They pride themselves in delivering your products to your final destination with perfect loads in a timely, low cost manner.

Their technologies allow them to create or adapt to your requirements to develop your new products, following your exact recipes. They offer innovative flavors with 100% natural ingredients, no sugar added or artificial preservatives. The majority of products have a 2 year shelf life. Their exacting standards and dedication for innovation make them your ideal food and beverage partner.

Visit them at PLMA Chicago Booth F-1455 www.okaproductsofficial.com

AT PLMA 2019 DONALD E. STEPHENS CONVENTION CENTER NOV. 17-19 • ROSEMONT, IL

www.it

alianpr

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l.com

MADE IN ITALY IS THE REAL DEAL! VISIT THE ITALIAN PAVILIONS FOOD AND BEVERAGES - Booth F1824 Preview our exhibitors at:

HOME AND HEALTH - Booth H708

www.italianprivatelabel.com

Chicago Office

Inspiring

ITALIAN AUTHENTICITY

By Christina Veiders

Through the lens of education, the ITA is redefining Italian food and products for major retailers across the US.

The Italian Trade Agency forges ahead with its authentic Italian campaign by informing supply-side retail management through education/culinary training taught by chefs from Italy.

The ITA – Chicago, a government organization established to increase the internationalization of Italian companies, began partnering with US supermarket and mass retailer chains in 2015 to promote authentic Italian products.

Retailers such as H-E-B, Wakefern Food Corp.

(ShopRite), Meijer, Price Chopper, Mariano’s, Hy-Vee, Walmart Stores Inc., Sam’s Club, Rouses Markets, and Schnucks launched their own Italian-themed promotions in support of the ITA’s multi-million-dollar promotional and marketing campaign.

These alliances resulted in co-sponsored in-store promotion and digital marketing programs that featured special displays of authentic Italian items with tastings, cooking demos and consumer educational materials on Italian regional foods, recipes and cooking techniques.

In addition to increasing retail sales of authentic Italian products, the success of the ITA’s joint marketing programs also contributed to the development and launch of Walmart’s “Sam’s Choice Italia” and HyVee’s “Gustare Vita” authentic Italian private label lines.

This year’s offering of the Educational & Culinary Training Program, uniquely designed for American supermarkets and mass retailers, is one of the ITA’s most ambitious programs to date.

M A R C O S A L A D I N I , Trade Commissioner – Chicago, says the goals of the program are to educate major retail decision-makers such as buyers, store managers and corporate chefs on Italian food traditions and expand their knowledge of authentic Italian cuisine and ingredients. “We are providing these industry professionals with a better understanding of product quality and validity that will assist them in making informed purchasing, merchandising and menu development decisions as they relate to authentic Italian,” he explains.

The main goal of every masterclass, is to allow attendees to walk away with a better understanding of what Italian cuisine really is

ollaborating with ALMA, the International School of Italian Cuisine in Colorno, Italy, the ITA developed a series of training sessions specifically tailored to each retailers’ participants. Lesson plans were not only customized to the desired culinary focus of each retailer, but also to participants’ specific roles in an effort to educate everyone on how to apply their new-found knowledge directly to their day-to-day responsibilities.

“When designing each masterclass, we initiated a conversation with the key players involved and made sure to tailor each class to their specific needs,” says Carlo-Maria Ricci, ALMA chef. He notes that ALMA has an organic and diverse staff with specific areas of expertise that contributed to meeting each retailer’s requirements.

“The main goal of every masterclass,” says Ricci, “is to allow attendees to walk away with a better understanding of what Italian cuisine really is. This means providing as many practical and theoretical tools as possible to allow them to recognize, understand and implement the fundamentals at the base of traditional Italian cuisine.”

The ITA points to the growing demand and interest in Italian gastonomy by citing a 2019 YouGov survey in which over 25,000 people in 24 countries identified Italian as the most popular cuisine. As consumers become more aware, it’s essential for retailers to keep up with the momentum and provide solutions that are both relevant and true to what Italian cuisine really is. To allow this to happen, the ITA had to show retailers what and how Italians really eat.

Trainings consisted of three days of interactive culinary lessons and presentations on authentic Italian cuisine and techniques. Each Custom

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programs ranged from three single-day trainings for different professional audiences to one, three-day culinary intensive training for select individuals.

This Spring, the ITA launched the Educational & Culinary Training Program by piloting five training sessions with Walmart, Rouses Markets, H-E-B, and Wakefern (ShopRite).

With over 100 hours of training, the program reached two hundred retail buyers, store managers, chefs, associates and executives.

Prior to training, participants were surveyed about their objectives and expectations.

• A bout 75 percent of participants had never before taken part in a similar type or event.

• The majority of participants felt that they did not have useful information to improve sell-in and/or sell-out of authentic Italian products.

• Many participants were not aware of Italian products, ingredients and techniques that they could implement in their jobs.

• When it came to using authentic Italian products as key ingredients in recipes, many indicated this was an area they knew little about.

• Many remained in the middle of strongly disagreeing or strongly agreeing whether or not they understood the inherent value of authentic Italian product versus Italian-sounding products.

During the training, participants received formal lectures and hands-on cooking lessons in authentic Italian cuisine and traditions.

Typical lesson concentrations included: understanding authentic Italian cuisine, product regionality, authenticity certifications and deep dives into Italian product categories.

SOME PERSPECTIVE FROM AN ITALIAN CHEF Chef Ricci sees authentic Italian food “as the interaction of numerous traditional regional cuisines that, from a cultural point, have developed somewhat independently from each other.

CLASSROOM LESSONS The formal lectures and presentations primarily focused on defining authentic Italian, introducing regional cuisines and products and understanding Italian quality and authenticity certifications.

Authentic Italian products are defined as home grown, produced in Italy, often with certification seals or “Made in Italy” labels.

According to ITA’s training curriculum, cuisine with Italian-sounding names is: “A dish that boasts a name that somewhat recalls a typical Italian preparation but has been modified in various ways.”

Imitation Italian products use labeling with words, symbols or images recalling Italy and the Italian realm. Use of visuals, graphics and language that convey the sense of Italian often fool consumers into thinking they are buying authentic Italian products.

The results are big revenue losses, valued at $31 billion in the US and at $57 billion worldwide, for Italy’s agri-food industry due to the sale of Italian-sounding and fake products, according to Federalimentari.

CULINARY TRAINING

In between the lectures, participants received hands-on culinary lessons in recipes, techniques and food traditions originating from different Italian regions.

EDUCATIONAL TASTINGS: Participants were immersed into a world of flavors and mouth-watering sensations as chefs guided them through proper tastings, pairings and other techniques to maximize flavor and overall eating experience. Participants sampled cheeses, wines, balsamic vinegar and pasta varieties to learn what differentiates Italian products from “Italian-sounding” products and how each region and process variation changes flavor profiles and product characteristics.

“Italy is blessed with a diverse and quickly changing landscape, which results in a number of small microclimatic areas suited to different types and styles of agri-food productions.”

As an example, Ricci points to traditional Tuscan cuisine, which has become what it is thanks to the products and recipes that over time, have spanned from its unique geographical composition.

The same has occurred for every other Italian region.

“If we were to compare two distinct regions, like Tuscany and Veneto, we’d be able to identify very diverse cuisines and food cultures, based on different ingredients and boasting very different recipes.”

The commonality of these cuisines is simplicity, elegance and a respect for ingredients, notes Ricci.

“Pragmatically, this translates into recipes with generally fairly short ingredients lists and dishes that are, from the consumer’s point of view, easy to read and approach,” he says.

COOKING DEMONSTRATIONS Before entering the kitchen, participants were treated to instructive demonstrations where ALMA’s team of chefs walked the class through preparation and execution of an authentic recipe all while teaching the importance of technique, ingredients and origin of the dish.

HANDS- ON LEARNING Once the demonstration was completed, participants put on their aprons to try their hand at cooking authentic Italian dishes. Participants, guided by a chef, combined their knowledge of flavors and regionality with newly learned cooking techniques. They learned how to make traditional favorites such as focaccia flatbread, risotto, tiramisù and lasagna in its authentic preparation, utilizing products from the region.

After the training, participants were surveyed on their overall training experience • Nearly all participants strongly agreed they understood the inherent value of authentic Italian products versus imitations.

• All participants found the training sessions useful and could find various ways to incorporate the learnings into their jobs.

• Participants felt the knowledge learned from their training sessions will enhance their retailer’s values of respecting and serving customers better, striving for excellence in procurement and acting with integrity.

GOING BEYOND SALES Marc Ardoin, corporate chef at Rouses Markets, Thibodaux, La., says the training will change their approach to merchandising.

“The knowledge that [ITA] gave our store directors is going to help them build better displays in our stores that will help promote Italian products while educating our customers.”

Kim Levitsky, Walmart’s senior buyer for pasta, pasta sauce and soup, Bentonville, Ark., notes that customers want transparency in their food purchases and the training will help Walmart deliver on that.

“Authenticity is important … Not only what the ingredients are but also just the journey and history of the product.”

Participants said the education will help to build trust between their retailer and customers.

Natalia Kubantserva, Walmart’s manager for sourcing of private brands in dry grocery, hot beverages, breakfast and bread, says, “the results of the education and sourcing efforts will be that customers can trust Walmart products sold in stores. This will help customers understand that we aren’t just launching Italian product, but we are really trying to work with Italian manufacturers, growers and agents”.

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SPEAKING THE SAME LANGUAGE The knowledge gained from the training program will facilitate supplier relationships. “As we build out flavors or co-create products together, we can speak with one single language. I am able to now apply information [learned] so that I’m not telling them [suppliers] to make something that isn’t authentic to their regions or to their cuisines,” says Walmart’s Levitsky.

Mark Emery, senior manager chef, product development for brands at Walmart, says, “Education sparked teamwork and inspiration for creativity.”He hopes to implement steps and easy pasta preparation methods that he learned to expand menu items in the hot case at the deli.

Participants also said they were eager to share their learnings with their colleagues to inspire new offerings.

Amy Zarichnak, kitchen manager at Wakefern Food Corp., Keasbey, NJ, was excited to take what she has learned back to her team. “We’re very often short on time and we’re also short on creativity so learning the things I’ve learned about inexpensive ingredients and techniques to extract the most flavors will be a huge boost to our hot bar.”

POSITIVE RESULTS OF TRAINING 4

MAJOR RETAILERS PARTICIPATED

5

SEPERATE TRAININGS CONDUCTED

100 200

Walmart, H-E-B, Wakefern and Rouses Markets

Five custom trainings conducted across U.S. & Italy

HOURS OF LECTURES & HANDS-ON TRAINING Each training took place over a 3-day span with 8 hours of education and culinary training per day

PARTICIPANTS Participants included buyers, store managers, Corporate chefs, associates & executives

The ITA believes that the pilot culinary education program exceeded goals. “Although the program’s goal is to educate the supply side of retail, its ripple effects can go much farther than our participants and their colleagues,” says ITA’s Saladini.

This will contribute to changing the scope of Italian products carried in store and expand the variety of product options for consumers, he believes.

“By educating store managers on ingredients and culinary traditions, they can improve the way they merchandise store products and boost product awareness, which could lead to better consumer recognition.”

Adding the Educational & Culinary Program, the ITA has developed a strong arsenal of joint offerings and a solid foundation for the growth of authentic Italian foods. In 2020, ITA will focus on enhancing its current offerings to maximize success and to better serve its partners with innovative programs tailored to their specific objectives.

www.globalretailmag.com

55

Participating Italian Companies at PLMA 2019 Food and Beverage Pavilion — Booth F1824

Acetificio Varvello S.r.l.

Acetum

Agridè

Balsamic Vinegar of Modena/Condiments

Balsamic Vinegar of Modena/Condiments

Extra Virgin Olive Oil

www.acetovarvello.com Booth # F1743

www.acetum.it Booth # F1834

www.agride.it Booth # F1841

ITALY AT PLMA 2019 — www.italianprivatelabel.com

Agritalia

Andriani S.p.A.

Appetais Italia S.p.A.

Pasta/Olive Oil/Pasta Sauce/Balsamic vinegar

Gluten Free Pasta

Frozen Ready meals/Pizzas

www.agritalia.com Booth # F1800

www.andrianispa.com Booth # F1703

Bertagni 1882 Filled Pasta/Frozen foods

www.bertagni1882.it Booth # F1713

BMC - Santoro Conserve Spreads/Condiments/Sauces/Pestos/ Preserved vegetables

www.appetais.it Booth # F1815

Bocon Frozen foods/Ready meals/Packaged snacks

www.santoroconserve.it Booth # F1732

www.bocon.it Booth # F1807

Olive Oil

Campo d’Oro Villa Reale Sicilia

Cantine Europa S.C.A.

www.bonolio.it www.bonousainc.com Booth # F1817

Antipasti/Pesto/Condiments/Jams

Wine

www.campodoro.com Booth # F1716

www.cantineeuropa.it Booth # F1735

Dalla Costa Alimentare S.r.l.

Bonolio – Bono USA

Casa del Gelato S.r.l.

Cavanna Olii S.N.C.

Gelato/Dairy-free sorbets/Frozen desserts

Olive Oil

Pasta

www.casagelato.it Booth # F1730

www.cavannaolii.com Booth # F1722

www.dallacostalimentare.com Booth # F1719

Chicago Office

Food and Beverage Pavilion continued

De Nigris 1889

Dolceria Alba

F.lli Polli

Balsamic Vinegar of Modena/Condiments

Frozen Desserts, Gelato

Preserved vegetables/Sauces/Olives/Pesto

www.denigris1889.com Booth # F1805

www.dolceriaalba.it Booth # F1709

www.polli.it Booth # F1705

Fava Bibite

Fattorie Garofalo

Drinks/beverages

Cheese/Mozzarella/Burrata

www.farmo.com Booth # F1808

www.favabibite.it Booth # F1739

www.fattoriegarofalo.it Booth # F1707

F.I.A.D. S.r.l.

Firma Italia

Freeg

Frozen Pizza

Ready meals

Baked Goods/Tortilla Wraps

www.fiad.it Booth # F1804

www.firmaitalia.it Booth # F1733

www.freeg.it Booth # F1835

Fudex

G7 S.r.l.

GIAS

Cereal/Cereal snacks/Bars/Gluten free

Gelato/Frozen desserts

Frozen ready meals/Vegetables

www.fudex.com Booth # F1836

www.g7gelati.it Booth # F1802

www.giasspa.it Booth # F1827

Grandi Pastai Italiani Fresh, Frozen and Dry Filled Pasta/Gnocchi

Gruppo Fini Spa a socio unico

LOGO STANDARD SU FONDO BIANCO

(o non superiore ad un 20% di nero o equivalente) www.grandipastaiitaliani.it di quadricromia (CMYK) Booth # F1744 Valori oro 30c 60m 60y 10k nero 0c 0m 0y 100k verde 100c 0m 100y 25k rosso 0c 100m 100y 0k

Gruppo Germinal

Baked goods, pastries, tarts, biscuits, crackers, Fresh filled pasta/Preserved sauces, jams & vegetables fresh ready meals

www.nonsolobuono.com Booth # F1717

www.germinalbio.it Booth # F1742

ITALY AT PLMA 2019 — www.italianprivatelabel.com

Farmo Gluten-free pasta/Baked products/Mixes

Food and Beverage Pavilion continued

Gruppo I Vinai

Industrie Montali S.r.l.

Le BontĂ

Wine

Sauces/Spreads

Organic and conventional Grains/Mixes/Sauces

www.easyline-montali.it/en/ Booth # F1840

www.lebonta.it Booth # F1842

www.gruppoivinai.com Booth # F1741

gustoparty

montalbano ITALY AT PLMA 2019 — www.italianprivatelabel.com

Molini Agugiaro & Figna Pizza/Desserts/Bread

www.agugiarofigna.com Booth # F1838

Molino Nicoli USA Inc. Natural & Gluten Free Breakfast Cereals, Granolas, Cereal Bars, Baby Food Snacks & Protein plant - based products

www.molinonicoli.it Booth # F1822

Montalbano Industria Agroalimentare S.p.A. Pesto and bruschetta sauces/ Preserved vegetables/Pickles/Olives

www.montalbanofood.com Booth # F1708

Morato Pane S.p.A.

Naturello

Nord Salse

Bread/Baking goods

Ready Meals/Sauces

Pesto, sauces and condiments for first dishes

www.moratopane.com Booth # F1844

www.naturello.eu Booth # F1718

www.nordsalse.com Booth # F1833

Oleificio Ranieri

Oleificio R.M. S.p.A.

Oleificio Zucchi

Olive/seed oils

Olive oils

Olive/seed oils

www.olioranieri.com Booth # F1809

www.oleificiorocchi.com Booth # F1803

www.zucchi.us Booth # F1734

Orogel

Frozen and chilled desserts / Frozen pastisserie/ Ice-cream/Ready-to-drink sorbet / Panettone with mascarpone cream

Pastificio Cellino

www.pasticceriaquadrifoglio.com Booth # F1700

www.pastacellino.it Booth # F1740

Pasticceria Quadrifoglio Frozen Vegetables/Ready Meals

www.orogel.com Booth # F1736

Dry Pasta

Home and Health Pavilion H708

Chicago Office

Food and Beverage Pavilion continued

Beauty & Business Hair color products/Hair care products

Pastificio Fabianelli

Pedon

Dry Pasta/Sauces/Tomatoes

Grains/Pulses/Seeds

www.fabianelli.it Booth # F1839

www.pedon.it Booth # F1727

Chemical Flacer

Roncadin Frozen pizza/Snacks

AGROMONTE-Rossociliegino Agricola S.r.l.

Cherry tomato sauces/Spreads

www.agromonte.it Booth # F1818

Detergent tablets for dishwasher/Water softener

www.flacer.com Booth # H809

DOpla S.p.A. Tableware

RossoGargano s.c.a.p.a.

Organic whole peeled tomatoes/Pasta sauces

www.rossogarganousa.com Booth # F1738

Saclà Ambient stable products/Sauce/ Vegetables in brine/Jams

www.doplagroup.com Booth # H806

www.sacla.com Booth # F1710

Erbenobili S.I.A. Societa’ Italiana Alimenti

Surmont

Food Supplements

Frozen Ready Meals/Pasta/Sauces

Frozen Food/Frozen Ready meals/ Mushrooms

www.societaitalianaalimenti.it Booth # F1843

www.surmont.it Booth # F1810

www.erbenobili.com Booth # H706

PASTA MADE IN ITALY

Terre di Puglia

Valdigrano

Breads/Baked Goods/Pastries/Packaged Snacks

Dry Pasta/Organic Pasta

www.terredipuglia.it Booth # F1832

www.valdigrano.com Booth # F1816

Zappalà

Zuegg Com

Fresh/Frozen Cheese

Gnocchi/Gelato/Baked Goods/Pastries

www.zapala.it Booth # F1702

www.zueggcom.it Booth # F1830

FIMM Italia Hosueware/Cleaning Products

www.fimmitalia.com Booth # H808

ProfiMed Dental Floss/Oral hygiene products

www.profimed.it Booth # H707

ITALY AT PLMA 2019 — www.italianprivatelabel.com

www.roncadin.it Booth # F1813

www.alfaparf.com Booth # H709

The Italian Trade Agency at PLMA 2019 The Italian Trade Agency (ITA) is the government organization which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, support and advice to Italian and foreign companies.

In addition to its headquarters in Rome, the ITA operates worldwide from a large network of offices linked to Italian embassies and consulates, working closely with local authorities and businesses.

Chicago Office

ITA – ITALIAN TRADE AGENCY 401 N. Michigan Avenue, Suite 1720 Chicago, Illinois 60611 – 4257 Tel: (312) 670 – 4360 / Fax: (312) 670 – 5147 chicago@ice.it www.ice.it/en ICE — Agenzia per la promozione all’estero e l’internazionalizzazione delle imprese Italiane Via Liszt, 21 – 00144 Roma, Italy Email: privatelabel@ice.it

Find Real Italian Suppliers at

www.italianprivatelabel.com

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

SUPPLIER PROFILE

GIOVANNI FOODS...

INTEGRITY, INNOVATION AND SO MUCH MORE At a recent PLMA event, I had the pleasure of being seated next to Louis DeMent, CEO of Giovanni Foods. We discussed family, business, the future of the industry, our mutual admiration of forklifts (or tow motors as I remembered them), lessons from our Dads and a variety of other topics. Throughout the conversation, I kept thinking, “If I were a retailer looking for a partner, this is a man and company I would trust with my companies brand.”

Over the last five years, the business has experienced about a 10 percent growth on average per year. The business produces tomato-based products such as pasta sauce, as well as salsas, barbecue sauces, and cooking sauces. The company also bottles vinegar and does beverages as well.

The following are excerpts from Success Story: Giovanni Food Co.

“It’s in the sauce.

Louis DeMent is the CEO and third-generation owner of Giovanni Food Co., a business that is flourishing at its home in Baldwinsville, NY.

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

CEO Third-Generation Owner

In the 1950s, the family became one of the first in the country to put pasta sauce in glass jars and began distributing to grocery stores. Their son, Jack, eventually took over.

DeMent’s sauce is still sold today, mostly in the Oswego, Fulton and Pulaski areas.

So it occurred to me that since I have a magazine that serves this industry, I could, at the very least, share why I think this is so. This will be the first in a series of profiles of suppliers that we respect, admire and think deserve your attention.

Before I share my conversation with Louis, I’d like to provide some highlights from an article in the Oswego Country Business Magazine, published in August, just prior to my visit in September.

Louis DeMent

“We’ve had to diversify over the years,” DeMent said. In its infancy in 1934, the business started out as a tavern and evolved into DeMent Grill on the west side of the city of Oswego. DeMent’s grandmother Thelma and great aunt began cooking for thirsty sailors coming off steam ships in the 1930s. “They liked what they were cooking, which was pasta and the old family recipe of pasta sauce,” he noted. When World War II broke out, women were tied up working in factories while men were off to battle.

“Nobody had time to make food, so they started doing take-home in Fulton Sealright containers,” DeMent said. The paperboard ice cream containers doubled as take-home containers for pasta, sauce and sometimes meatballs.

“That’s when my grandfather [John DeMent] said, ‘Hey, let’s put sauce in a bottle.’”

“It’s definitely a mainstay for us, and it’s something that we are really proud of. But it is only a very small fraction of our business at this point,” DeMent added.

“Companies and the general public are asking for more organic products, private brand products, and not necessarily brand names. So there is a trend and it’s going handin-hand with our capabilities, and that’s extremely important….We continue to see growth in private brand products in terms of market share on the store shelves,” he said.

“I think every consumer understands that.”

“You can go into a Wegmans retail outlet, and most of what you can buy from a regular brand, Wegmans offers, and they are doing it very well,” he said. “People trust that name sometimes more than they trust the national brand.”

Forming the foundation: DeMent said his father’s integrity was first and foremost.

“He pushed reputation as something very much earned. You just don’t get there by showing up,” he said. “You have to stand behind what you do.

That has really served us well in regards to the relationships that we have.

It’s part of our corporate culture here.”

The business is highly regulated by the likes of the U.S. Food and Drug Administration and certified by the NSF’s safe quality food program, part of the Global Food Safety Initiative. The business is also certified for gluten-free, non-GMO [genetically modified organism] and kosher products.

“We have all these audits going on throughout the year, and that is a huge cost of business.

But it is the arena we want to play in.

We want to be best in class at what we do, so we hold ourselves to a really high standard,” he said.

“We want to continue to grow, but it’s a very conservative growth. There are not aspirations to double, triple or quadruple or anything like that,” DeMent said. Since working for the company, the business has grown 10-fold. “We do have an upward trend that we want to continue, but we also want it to be sustainable. We’re trying to actually just focus on what we have and make it stronger.

We have added 50 stock keeping units in the last year, and that’s a lot for us,” he said.

He said his past experience in the trenches help him to relate to his workers today.

“We value each one of our employees and we want to make sure we take care of them and understand what they are doing,” he said. Prior to working at the company in an official capacity, DeMent worked for his dad nights, weekends and during holidays. “I’ve been there and have done most of these jobs,” he said. “I’ve cooked, labeled, case packed, filled, and palletized.

As an overall leader, you need to know what people are going through,” he said.

Ideal location: The business recently

celebrated its two-year anniversary at its plant on Sixty Road in Baldwinsville. “We have employees that live in Oswego and Fulton, so we are trying to advertise to that area that we have good jobs here that we’re trying to fill.

It is a tight labor market, and we want to offer careers to folks. You can start out here, and hopefully as we grow, you grow,” he said.

www.globalretailmag.com

63

GRB: The next impression that stands out was our encounter with your in-house chef Eric Lynch. He was genuinely enjoying his work and his enthusiasm was contagious. If I recall correctly, he was working with the production team to get a product’s texture just right, “they way the client wanted it”.

Is this the norm?

Time for a Visit In early September, I had the opportunity to visit with Louis, get a tour of the production facility and meet with his management team. The visit and our conversation throughout the day reinforced my initial impression from our PLMA meeting. I posed some questions to Lou after we met.

GRB: What really stood out was the interaction between every employee you encountered. You each knew the other by name, you were aware of what they were working on and they called you Lou. This would suggest you’ve spent some time in the facility and perhaps even handled some of the work yourself, am I right?

Louis: Ha, I try to, but they say every time I go out there one of the machines will break down…they think I have some sort of curse. In reality, I do get out there and try to spend time interacting with our team. Additionally, we have monthly “Coffee Chats” where someone from the senior management team will sit in the break room and allow for anyone to bring up a concern or offer a suggestion. Usually I’ll get updates on new babies or someone sharing a story about something they just did with their family. We have our Culinary Chef prepare a lunch for new hires so that we can take the time to sit down and get to know them a little better. Lastly, we have quarterly general information meetings where I’ll present the state of the company and have other managers provide updates from their respective departments.

This year we’ve been focusing on our Core Values at these meetings and I think it’s made an impact.

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Louis: This is the norm. Matching a product or meeting the partner’s expectation on new products is no easy task.

Especially when it comes to matching a creative idea or current recipe and producing it on a commercial level. We have a series of “tricks up our sleeve” to craft the product to meet both flavor and texture expectations. Our production process requires us to batch, cook, and pump in order to fill containers at the correct volume and at speeds that are economically efficient so that we can create value for our customers and the end consumers. It sure is a mouthful and sounds complicated but believe it or not, it’s what we love to do and you got to witness it first hand and hear from the source of our chef!

GRB: How much effort goes into consistency from batch to batch?

Louis: You want all the secret sauce?!

We have very specific procedures for each stage of the process. We do not continue to the next step until each procedure is checked by our Chef Technician and verified by our Quality Technician. Furthermore, we verify our process by testing the finished product at 3 separate points before we fill and then 1 last point before we ship.

Our goal is to guarantee that our collective consumers get the same quality product they’ve grown to expect, year after year. Food safety is imperative, and quality comes right behind that for the highest consumer satisfaction levels. Some recipes date back 20 years or more and as you can imagine, those consumers are our fiercest critics and I’m happy to say we only hear good things.

GRB: What about innovation.

What if a retailer came to you with an idea for a product currently not on the shelf, is that something you do?

Louis: Hearing from a current or new partner that they would like to create something new is something our team gets really excited about. The fun part is the collaboration between our team and the customers buyers or R&D team or their chefs. This has become a core competency of ours with the enhancement of our R&D team to include technical and creative. This really helps us speak the language and bring these concepts to life. This has been especially important with the exciting new product concepts resulting from the increased interest in ethnic foods.

GRB: You took time to point out the employee break room and mentioned the furniture, the windows that look onto the trees, etc. It made an impression on me that you genuinely care about those who work for you. All CEO’s “claim” to care about their workers, and some actually might. But I witnessed it firsthand and getting to know you a little, I get the sense it was the way you were raised and not something you learned in graduate school.

Louis: Well…I never went to graduate school. My post college education thankfully was going to work for Sysco Foods as a Field Systems Administrator. I was able to learn a lot about how a much larger business ran and was able to touch all aspects of the business since I was IT support. After 2 years, my father asked me to join our family business and he began to teach me from day one. I think working for another company out of the gate was exactly what I needed, especially to see my father as another business person and leader, and not just my dad.

My father was always willing to help out our employees with whatever they needed. He was extremely tough and strict, but fair and had a huge heart.

The things people didn’t get to see were how he’d jump to provide a loan for an employee or help a friend with a building project. Both of my parents did that quietly among the community and with our church.

My privilege is to carry on that tradition by helping to grow our company to ensure that we are sustainable and

can continue to enhance the career offerings for our team, as well as create more jobs for our community.

GRB: How important are the company’s roots?

Louis: We take great pride in our roots. Although my father is no longer with us, I stay in contact with my aunts and cousins and they are so proud of the DeMent’s Spaghetti Sauce. This is what brought our origins of a small tavern serving drinks to steam ship workers in the port of Oswego, NY to becoming a pasta sauce manufacturer and ultimately a private brand and contract manufacturing partner.

We have named our main conference room “Oswego” and we have memorabilia positioned throughout our reception area to remind us that’s where we came from. I’m humbled and amazed by what my forefathers did before me.

I take the responsibility of carrying on their legacy seriously and feel I owe it to them and to the next generation.

And by the way, if I step out of line, my mother and three sisters will be the first to call me out.

GRB: What motivates you?

Louis: I love the challenge. I love to grow the company and support the people. I am doing my best to be a servant leader as my Christian faith provides me with guidance to do so.

The basis of this comes from when I

used to have to answer the phone each Monday morning to let our dozen or so employees know if we had any work that week. Some weeks this was a very painful conversation as most of them would carry 2 or more additional jobs just to put food on the table. My opinion is that no one should be worried about this in this amazing country we live in and what better way to insure a good, secure standard of living than through our small business. Today, I am so thankful that I no longer have to have that conversation and will do my best to keep it that way!

GRB: Besides your family, what gives you the most satisfaction?

Louis: I love it when we hear from a customer that the concept we created into a finished product is an absolute success and consumer feedback is extremely positive. Even better, is when one of our employees shares a story about going shopping and they get to point out to their family that “I made that”.

GRB: Some people might be reading this at the PLMA Show in Chicago, you have a booth, what’s the message you have for the retail visitors?

Louis: • In addition to our history of making pasta sauce, salsa, and barbeque sauce, we are working on developing a portfolio of products with cultural

influences from around the world.

Expect a focus on cooking sauces and marinades with Asian and Indian influences.

• Our Corporate Executive Chef and Product Development Team have been hard at work researching global trends and what today’s consumers are interested in. They have developed several different products influenced by various regions of the world and we will be sampling these innovative products at the Show.

• Our goal is to convey that Giovanni Food Company is more than just pasta sauce. We began to spread that message last year by focusing on our drink capabilities and we plan to continue to build on that this year with more new product offerings.

Why Giovanni Foods?

What became very clear to me is that Giovanni Foods is a company that posseses the capabilities and attributes to be an ideal retail partner.

They live and breathe integrity. They are innovative and service driven. They are technologically advanced and extremely flexible in terms of product and packaging. A visit will make this abundantly apparent.

Visit Giovanni Foods at PLMA Chicago Booth F - 410 www.giovannifoods.com

www.globalretailmag.com

65

WITH FREIBERGER

What is the Future of Private Label Pizza?

Thomas G. Schulz is the new Managing Director Sales at Freiberger Lebensmittel GmbH & Co. KG. Schulz succeeds Lydia Fehringer, an expert in private Label pizzas, who retired after more than 20 years’ service for Freiberger.

Prior to his appointment, Schulz was Sales Director at Freiberger for about one year.

The manager is a proven expert in Private Label segment. He used to be Managing Director of Copack (2010-2017) and prior to that (2005-2010) Head of Retail Brands at Frosta AG.

We continued our conversation at PLMA Amsterdam in May. GRB: Frozen pizza is one of the strongest private label categories in many countries around the world. But competition is equally strong, how does Freiberger manage to excel in so many markets around the world?

TGS: The quality and competitive prices of Freiberger’s products continues to demonstrate our reliability. In addition, we understand consumer desires and can advise food retailers on a one-to-one basis.

GRB: What are some of the biggest challenges/opportunities for the category? Who´s driving these?

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

TGS: I believe the changes in our society. More than half of the world’s population lives in urban areas. In some countries the number of single person households is approximately 40 percent or more compared to 10 years ago. The convenience food markets are subdivided into smaller segments.

That’s all driving the frozen category in future.

The megatrend since years is that consumer’s tastes are broadly different and retailers need to give variety to them. Our pizza assortment meets consumer demand and is permanently adjusted.

manufacturer of frozen pizza and pourables, was the next logical step.

Because we operate locally, we can accommodate national trends according to the needs of our trading partners, align them with overarching general trends, and offer tailored concepts. This does not always mean that you have to work on the product as a receptor. Take health foods for example. We have been able to play an active part in the voluntary sugar and salt reduction strategy adopted in Germany, because we already gained over 10 years’ experience in England on the very same issue.

We are flexible, fast and provide individual solutions at an industrial scale.

GRB: The major brands once dominated the marketplace, now retailers seem to be in a very strong position, but ultimately the consumer drives the market.

How do you stay connected to consumer trends and tastes?

TGS: Our principle is “be global - act local”. National flavors differ greatly, just look at Europe. Freiberger has been active and present in the most important sales regions for many years now thanks to its local sales offices. We recognize consumer trends better and faster and can provide excellent advice to food retailers.

Our great export successes in the US were our first steps on the North American continent. The purchase of Richelieu Foods, the largest own-brand

When the first customers in France started using the Nutriscore, we were able to provide support in calculating, as well as improving, the products through our expertise. We provide solutions for plastic reduction, have defined our goals clearly and want to achieve more with our customers than legal requirements demand.

With regard to taste, we employ intensive tasting panels in different countries, we commission studies and consistently focus on category management in Europe - something which has not yet become commonplace within the own-brand segment. Of course, in terms of receptor technology, we have a large pool of national developments, some of which we adapt and use in other countries, be it pulled pork or organic pizza, to name two.

GRB: Can we anticipate innovation in the category in terms of products, packaging, delivery?

TGS: We encounter many varying trends in our sales markets at different times and with different intensity.

Vegetarian or vegan foods, plastic reduction and sustainability are some of our current issues.

only remain in the market for a short time, even with intensive advertising.

We can also implement these kinds of short-lived products quickly for our customers.

GRB:What is your strategy for your new American subsidiary Richelieu?

TGS: As already mentioned, we have been planning our expansion into North America for a long time. We see a huge market with excellent sales opportunities for our retail own-brand products.

No-one can see the future. But as soon as trends become apparent, we pick up on them and make them part of the dialogue with our retail partners.

For example, our flatbreads rectangular pizzas with creative toppings designed for you to share and enjoy with others – have been very successful. We are also represented in special segments such as gluten-free and vegan pizzas. Although we were not the first to offer these products, we are able to offer significantly better product quality.

Genuine innovations are rare. Some novelties trigger an aha-effect and

excellent customer contacts, wellversed in the specifics of the market, provides a much better foundation for our expansion goals. Within the US retail own-brand segment, replicating branded products is widespread.

Freiberger wants to use its many years of experience, concepts and ideas to bolster retail brands with even more momentum.

Together with our American colleagues, our mission is to propose product concepts to retail chains allowing them to distinguish and profile themselves through their ownbrand labels. We are also excited to be opening an innovation centre at our Wheeling, IL facility in the very near future. This will be consistent with our European approach to bring new ideas and products to the market. Of course, we also intend to develop the pourables product group there.

The share of FMCG retail brands is about 16 % in the USA and about 35 – 40 % in Europe. This alone demonstrates enormous potential.

Visit them at PLMA Chicago

Of course, we could always build a factory “from scratch” so to speak, but an established retail own-brand manufacturer with an expert team and

Booth F-219

www.globalretailmag.com

67

THE TEMPTING (YET TURBULENT) CONTINENT OF

BY TOM PRENDERGAST, RESEARCH DIRECTOR, PLMA When people think of private label, Europe, North America and Asia all come to mind – but few visualize the promise or the appeal of South America.

With a population of over 420 million, South America has been the focus of American and European retailers for years, and it has proven to be a very competitive market.

Many of the local retailers have expanded across the continent and have secured their place with brand recognition with consumers.

Despite its size, South America does not spring to mind for private label and retail even with the size of its country’s economies and populations. Brazil is the world’s 6th largest country by population with 211 million people and it is larger than Russia, Japan and Germany while Columbia (49 million) and Argentina (44 million) have more consumers than Ukraine, Poland or Canada.

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The same promise holds true for the size of the GDP. Many people might be surprised to hear that Brazil is the world’s 6th largest economy, an economy larger than Russia’s, Canada’s, South Korea’s, Spain’s, Australia’s or The Netherlands. Argentina (21st), Columbia (40th) Chile (43rd) and Peru (48th) are all larger than the economies of Hungary, Ukraine or Slovakia.

All of these countries have a strong, growing middle and upper class of consumers as well. Despite these numbers the countries have not attracted the attention from retailers many emerging markets like India have received and a closer look shows this might be a mistake.

Some have however been paying attention. European retailers Carrefour, Groupe Casino and Dia have had stores throughout the continent for decades and US retail powerhouse Walmart has had a presence

brand loyal with private label share only at 4% by 2015. However when the worst recession in Brazil’s history happened from 2014-2016 private label share grew to 6% and reached nearly US$1 billion in sales according to Nielsen. A study of Brazilian consumers during the recession by McKinsey & Co found 49% of consumers were living paycheck to paycheck and 21% had started to look for less expensive brands than they usually purchased.

Brazil’s economy has since overcome the recession but recent signs show the country might be returning to difficult economic times in the coming months.

in South America since 1995. As they have in other markets, each has used their store brand products to brand themselves with consumers.

Private label sales in South America vary widely from country to county.

According to Nielsen in 2017 Columbia had an 11% value share; Chile came in at 9% while Argentina had private label sales of 5%. But this has not stopped retailers from focusing their efforts on their store brands.

When looking at the private label market it might be best to start with its largest – Brazil. Private label sales in Brazil have been a mixed picture of progress. Consumers seem to be very

Brazil has been a major focus and resource to many retailers but especially Carrefour. In its latest annual results Brazil and its Atacadao stores accounted for 22% of Carrefour’s total global sales, trailing only France in total sales. Brazil was called the second ‘most relevant’ market after France by the company. Its focus on Brazil since 1975 has helped it become the country’s number one grocery chain.

This success has Carrefour focusing on its store brands. Last year Carrefour Brazil introduced a new premium private label with their Sabor & Qualidade (Taste & Quality) line of products. When the products were introduced by the company it said the line was to bolster “high quality and tasty products at a fair price, always produced to a high social and environmental responsibility standard, and traceable at any stage of production.”

Many of the products are also locally sourced to gain the confidence and loyalty of consumers.

Carrefour has also seen growth in its organic private label products and has announced plans to double sales of its organic own brand products by 2020, increasing the number of sku’s from its present 650. Carrefour plans to have private label sales reach 20% of total sales by 2022, up from 14% it presently represents. The company also plans to open at least 120-140 more stores in the next 3 years.

Carrefour is not the only French retailer who has made Brazil an important part of its international strategy. One of the largest players in Brazil is Groupe Casino, which own GPA (or “Grupo Pao de Acucar).

This group has 3 major chains under its belt. GPA has over 2,000 stores including the cash and carry wholesaler Assai, Extra supermarkets and hypermarkets and the Pao de Acucar supermarket chain. GPA has plans to continue expanding the number of stores by at least 30 a year.

GPA has renewed its focus on rebranded and expanded its “Qualita” line of private label products. Presently GPA private label sales account for 10% of its sales but with the redesign and relaunch the company hopes to reach 20% of sales within the next 3 to 5 years. The new range plans to reach 1,200 products and has been priced about 30% lower than major brands.

Prezunic Supermarkets, owned by Cencosud, also has a strong private label program with its Prezunic brand of products.

A major reason for all these companies to reexamine and expand their store brands is the success of cash & carry stores in Brazil and throughout the continent. Cash & carry retailers like Assai and Atacadão and local chains like Roldao and Giga have had a major impact on the grocery industry and become a tough competitor to supermarkets and hypermarkets.

According to Nielsen, 55% of Brazilian consumers shop at a cash & carry store at least once a month. They gained share and customers during the recent recession and consumers have decided to stay even as the economic recovery took place.

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The good news for store brands is they have become a popular part of the format. Cash & carry private label sales grew 13.5% from 2017 to 2018 according to Nielsen, especially in household basic food products like sugar and rice and others like toilet paper and paper towels. This has been another reason for retailers like Carrefour and GPA to strengthen their focus on their brands.

Not all retailers have found success in Brazil. The US drug chain CVS purchased a Brazilian drug chain, Drogaria Onofre in 2013. It was the company’s first international venture and it had high hopes for success in the market. Unfortunately by early this year CVS had sold its stores to Brazil’s largest drug chain Raia Drogasil SA, which has over 1,800 stores throughout Brazil.

Walmart also discovered the difficulty of success in Brazil. After investing in Brazil in 2009, the company expanded under the Walmart, Sam’s Club and Maxxi banners and reached a high of 558 stores a few years ago. This soon changed and the company decided to sell 80% of its stake in Brazil to the private equity firm Advent International in 2018.

However Walmart has found success when it came to Sam’s Club in Brazil.

The company plans to open 10 more stores by 2020 but why has it become popular with consumers? According to a USDA report on Brazil it is their store brands. The report says consumers like the exclusive feeling of being able to purchase products other companies do not have. This has been especially true of their Member’s Mark private label line which has proven to be very popular and is seen as a high quality international product.

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Despite its troubles in Brazil this has not dampened its enthusiasm for South America as a whole. In Argentina, where their first stores opened in 1995, it has found more success especially with its private label. Its Great Value brand is priced 20% lower than major brands and this has resulted in 13% of sales being private label, well above the average for store brand sales in Argentina. In addition to its Walmart supercenters and supermarkets it has also found success with its smaller format Changomas stores throughout the country.

The cash & carry popularity has also been found in Argentina. Thirty percent of Argentinian consumers shop at least once a month at a cash & carry store, the second highest on the continent. Local retailers like Diarco, Maxiconsumo, Vital and Yaguar dominate the cash & carry market but Walmart is interested in taking a piece of the landscape. In June the company announced it was testing a new cash & carry format, Punto Mayorista, or Wholesale Point, for a year to see if it might be a profitable entry into the tough retail segment.

While Carrefour can also be found in Argentina since the 1980’s, European retailer Dia has become the major player in the market since 1997. Its Supermercado Dia and other banners have nearly 1,000 stores throughout the country and it has succeeded with its store brands. On the company’s website when discussing Argentina it says “One out of every two private label products sold carries the DIA banner, ranking it as the market leader.”

Like Brazil, Argentina has proven to be a difficult market. According to the World Bank, since 1950 the country

has been in recession 33% of the time (compared to 12% for Brazil during the same period) and inflation has proven to be a problem which never seems to end for long. Also while major supermarket and hypermarket chains dominate the retail landscape in most countries, in Argentina half the market is controlled by small family owned stores and chains. Not only are they local home grown retailers but they also have the ability to open stores in many of the smaller towns throughout the country not just in major urban centers, something big retailers have had difficulty achieving.

Walmart has also found success in Argentina’s next door neighbor Chile.

Since 2009, with its Lider, Lider Express and Ekomo formats it has gained popularity by appealing to local tastes

have shown this could also be a benefit to its banners in every country.

It will be interesting to see if more international retailers will see the promise of South America and open stores in the coming years. However some might be scared off by the uncertainty of the economics of the market as a whole.

How turbulent and uncertain do some retailers view the South American market? Look no further than Amazon.

While Amazon has expanded around the globe, in South America it has less than 1% market share in Brazil and is still working on developing a presence in the rest of the continent. The company recently announced it is bringing Amazon Prime to Brazil but there have been no public signs of any major partnerships or steps in other South American countries to make this a reality.

and now is the number one retailer in Chile with 257 stores and 40% of grocery sales in 2017, according to a USDA report. The company also opened internet sales only “dark store” late last year, increasing its presence in online retailing in the country. Walmart has also found private label success as its Great Value brand is seen as a premium private label by middle class Chilean consumers.

The country is one of the top 10 fastest growing world economies and food retail sales totaled US$17B in 2018.

Also 20% of the population is under 14 so there is a strong consumer base that has not become loyal to major brands.

Chile shows promise with private label according to the same USDA report.

Chilean consumers were seen as very brand loyal but that is now changing as they have become more price conscious. The report believes Chile could exceed its 9% private label share in the coming years.

Retailers seem to believe this as well.

Local retailer Cencosud has expanded its Jumbo, Jumbo Premium, Cusine & Co and Santa Isabel brands. Retailer SMU has done the same with its Merkat and Tento and Tottus supermarkets have always relied on their Tottus and Precio Uno store brands.

Cencosud owns over 1,000 stores under its many supermarket and hypermarket banners including Prezunic and Bretas in Brazil, Jumbo Hypermarkets and Supermarkets as well as Santa Isabel in Chile, Argentina and Colombia, Vea and Disco supermarkets in Argentina, and Wong and Metro in Peru.

The company has followed an aggressive expansion blueprint for the past 10 years and as it sees more success throughout the continent, there is no reason to believe this will end anytime soon. Also given the loyalty to local products and retailers many consumers

However the success international and home grown retailers have had throughout the continent, even in the light of economic problems shows there is great promise. So one wonders will the international retailers already established in South America expand in the coming years or decide the markets are too difficult to continue?

Given the growing promise of private label in the major countries it might be a good place for new retailers to start to establish their brands while established retailers, both international and home grown, could use their store brands to strengthen their brand and consumer loyalty.

Among the “home grown” retailers in South America, Cencosud is the most well known. With stores in Argentina, Brazil, Chile, Peru and Columbia it can be found throughout the continent. The company entered Columbia with its purchase of Carrefour’s stores, which it converted to Jumbo and Metro banners.

Columbia has been the only country in South America Carrefour has left.

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DENISE KLUG Head of International Team and Private Label Expert LZ RETAILYTICS

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On 20 August 2018, 15-year-old Greta Thunberg decided to go on a school strike as a response to heat waves and wildfires in Sweden. Since then around the globe, students have followed her example. This public outcry in combination with a rise of natural disasters and record-breaking heat this summer in Belgium, Germany and the Netherlands is probably the main reason we are currently experiencing an increased awareness of environmental issues.

This situation in the European market builds a strong foundation for manufacturers and retailers to hit the market with green products and to push the demand even further.

Sustainability has been a strong topic for quite some time, but in 2019, smart retailers and manufacturers are daring to go beyond the usual standards, to be innovative and to try entirely new things.

Discounters want a piece of the cake

Discounters are amongst the most interesting forerunners aiming for a piece of the lucrative organic cake.

In doing so, Aldi Nord, for instance, increased the number of EU Biocertified products by 28% in 2018.

Lidl Germany has gone even further by establishing a co-operation with Bioland for its organic private labels.

Bioland is the largest organic-food association in the country and its certification standards exceed the EU minimum requirements. In Austria and Slovenia, Aldi Süd’s Hofer has extended its regional, organic label Zurück zum Ursprung to the sensitive baby care category while Lidl has added a similar range in Poland.

The importance of these approaches gets even more significant if we consider the sheer size of the players. Their major strategic moves are usually implemented on an international level. Lidl-parent Schwarz Group is the largest retailer in Europe. Lidl alone would be Number 1 in the ranking by sales with a presence in 28 European markets.

Aldi, which is going to be the second largest retailer by the end of the year, operates in 16 countries.

The Great Beyond

In turn it seems the value-market players with their rotating special offers have emerged as the ideal test bubble for new product launches.

When US innovator Beyond Meat entered Europe, the vegan brand tapped into price-conscious Germany by making its retail debut at Lidl followed by a limited-time listing at Edeka’s discounter Netto. In both cases, the shelves were empty within only a couple of hours.

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The

advanced fake-meat patty was introduced simultaneously with Nestlé’s Incredible Burger – just at a time when some cities saw the first vegan restaurants and cafés close their doors. The boost had just slowly started to wear off, veganism seemed to have lost at least some of its trendy appeal. Now, thanks to the new-born awareness of environmental topics, people seem to be more willing than ever to make compromises to meat and sausages to reduce their carbon footprint – and the new kind of advanced fake products make the switch even easier.

#Lidlcares

The 2019 definition of sustainability includes various aspects. Shoppers starve for a holistic experience: Animal rights, carbon footprint of the production, less plastic, more regional, organic certification, improved rights for workers – environmentally conscious

innovative products to charity. For instance, Morrisons’ ready-meals for children – sold under the private label Little Kitchen – have all been “taste-tested” by a group of kids from cancer charity CLIC Sargent.

The retailer announced it is going to donate GBP300,000 of sales to this partner. Makeup company Too Faced have launched a cruelty-free line called Clover with several campaigns that are linked to donations to animal charities. German toilet paper brand Goldeimer goes one step further. The manufacturer states it is going to donate all its upcoming profits to help

are on the forefront of innovation.

This means that they excel on an international level in an area that used to be one of the USPs of full-range players. Others have already started to copy their approaches to ensure they do not fall too far behind the no-frills competition. However, it would be a smarter plan to push differentiation to a more granular level. There are plenty of small innovative manufacturers with fresh, green ideas just waiting to be discovered.

And this means for these specific producers: it is now the best time to approach retailers with sustainable product ideas. Small- and mediumsized companies must dare to be different, try out something new and speak about it. The products’ added value needs to be communicated clearly and on as many platforms as possible.

Good ideas could see a permanent place on market shelves as the current wave of sustainability is much more than a fad or hollow marketing term.

It has become a necessity for people looking forward. It has become the recipe for a better future.

build toilets in poor countries.

And of course, if there is a trend, Lidl has to jump on the bandwagon. The market leader donates 10 cents per sold 0.5-litre pack of its new private label water to SOS Children’s Villages and boldly prints #lidlcares on the products. What all these examples have in common: The more shoppers consume, the more the companies donate. This means if retailers and manufacturers are smart, similar moves could help to make consumption itself a good cause.

Implications shoppers take all these aspects into consideration and favour items with at least one bold and visible statement on the packaging.

Some retailers and manufacturers managed to raise the bar promising they are going to donate parts or all of the profits of individual and

The time is ripe for new ventures in the field of sustainability. For most customers, it is not easy to step up and become the next Greta Thunberg but changing personal shopping decisions and behaviour already helps to ease the conscience and make people feel less passive.Discounters understand that aggressive giants Lidl and Aldi

Denise Klug, is the head of the international analyst team. In addition to that, she gets very excited about anything that has to do with private label trends and loves to deliver projects with this specific topic. Before joining LZ Retailytics, she was head of the Modern Grocery Distribution team in Planet Retail’s (Now Edge by Ascential) Frankfurt office and oversaw and created the private label content plan for this company.

This article is sponsored by Trace One. “Founded in 2001, Trace One powers the largest platform for the development of consumer packaged goods with more than 20,000 companies in 100 countries developing over $300B in products annually. We help retailers and FMCG companies to create and evolve unique, healthy, and responsible products to market faster.

For more information, visit www.traceone.com

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CHRISTOPHER DURHAM President MY PRIVATE BRAND

AMAZON:

PRIVATE BRAND IN THE CROSSFIRE In 2019, Amazon and its private brands have faced increased regulatory scrutiny from both the European Union and the United States. In mid-July, the EU began investigating whether the retailer uses data from independent sellers to gain an unfair advantage. Then in late September EU Competition Commissioner Margrethe Vestager announced that her department had launched an initial investigation into the matter. “The question here is about the data,” she said. “Do you then also use this data to do your own calculations, as to what is the new big thing, what is it that people want, what kind of offers do they like to receive, what makes them buy things?”

Amazon’s private brand annual sales account for $1 billion. According to an Amazon spokesperson, “Private label products are a common retail practice, and Amazon’s private label products are only about 1% of our total sales. This is far less than other retailers, many of whom have private label products that represent 25% or more of their sales”

In the early-stage investigation, Vestager’s team has merely sent out questionnaires to merchants that use Amazon’s platform, to gauge their experiences. Last year, more than half of the items sold on Amazon worldwide were from third-party sellers.

Amazon’s retail chief Jeff Wilke defended the retailer from charges that it unfairly competes during their re:MARS conference in Las Vegas, “Most of our competitors have a much larger percentage of their sales in private label.”

Amazon said it “will cooperate fully with the European Commission and continue working hard to support businesses of all sizes and help them grow.”

Concurrently the United States Federal Trade Commission has begun interviewing small businesses that sell products on Amazon as part of a preliminary antitrust investigation.

Presidential candidate Elizabeth Warren continues to question Amazons’ private brand and data strategies.

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“An attack on private brand at Amazon is an attack on private brand everywhere.”

The Amazon private brand portfolio currently features iconic electronics brands Kindle, Fire and Echo, their traditional private labels AmazonBasics, Amazon Elements, and Amazon Essentials. As well as more than 120 other brands in virtually every category Pinzon, Solimo, Good Threads, Daily Rituals, Lark & Ro, Presto, Wickedly Prime, Happy Belly, Mamma Bear, etc.

My Thoughts An attack on private brand at Amazon is an attack on private brand everywhere. Amazon is leveraging

tried and true retail and private brand practices to create their own brands and products.

For the last 100+years, retailers around the world have created private labels and their corresponding products with one strategy in mind national brand equivalence. Whether it was Carrefour, Tesco, Kroger, Woolworths, or 7-Eleven retailers have perfected the art of fast following and grown traditional private labels incrementally.

Times have changed, and the internet, new generations of customers, and mobile devices are all changing the way we live, work and shop. They are also changing the way retailers approach private brand, adding new, unique and differentiated brands and products to their portfolios.

Whether you love or hate Amazon, this debate is a battle for private brand itself.

Christopher Durham Founder, My Private Brand and The Velocity Private Brand Conference.

Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.

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ALISON HOM Account Manager Marketing by Design (MBD)

IT TAKES A VILLAGE

(OR AT LEAST A REALLY GREAT TEAM) It’s opening day. In a few hours, PriceSmart’s new Santo Domingo club will be bursting at the seams, but for now, the club is a blessedly air-conditioned paradise with the activity level of a beehive. We’re all dressed up and ready to go, and though we’re tired from the past few days of preparations, club walks, and meetings, the excitement in the crowd is palpable.

This is a PriceSmart club opening, but I don’t work for PriceSmart- I’m here on behalf of PriceSmart’s design partner, Marketing by Design. I’m also not the only non-PriceSmart employee here. The club is full of supplier representatives, here to see their products in-club and talk to the team members who helped get those products on shelves.

PriceSmart flies in people like me and many of their own employees to club openings. It’s not just for showPriceSmart is based at least a plane ride away from the countries it serves, so the deeper purpose of gathering all these people is to foster community and create a unified team. After all, it takes a village, and that village has to know its customers.

PriceSmart’s Member’s Selection brand is a leader in this commitment to knowing your customer. The private label team knows what its customers want, how much they want of it, and how much they’ll pay for it. Beyond that, they’ve made sure that they have a brand that prioritizes quality, value, and PriceSmart’s members’ needs.

This is standard language for any store brand, but this team goes above and beyond to deliver on these values.

Even something like squeezing in extra barcodes to make sure water bottles are re-sellable in a tiny market isn’t overlooked. The team is making sure that these products work for their customers, and that they work well.

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recognizes that every person on their team, whether they’re on their payroll or not, needs to know who they’re serving and what their everyday life is like.

However, the private label team isn’t just serving their customers. They’re serving PriceSmart. Private brand sales have doubled since Dan Fairbanks, GMM Global Private Label, came onboard, and during PriceSmart’s last fiscal year, private brand had a growth rate eight times higher than PriceSmart’s overall growth. Member’s Selection’s reputation precedes it: I’ve had people in the US tell me that they have a relative living in a PriceSmart region who can’t get enough of the brand.

This is possible because the private label team embraces the attitude of the larger PriceSmart organization: data is great, but experiencing where PriceSmart goods are used by members every day provides vital knowledge that can’t be captured in a sales report. Even better, PriceSmart

Technology allows us to work far from one another, but we can’t forget to bring our villages and their supporting casts together. Don’t forget about the knowledge that in-person collaboration and experience with customers can bring. The more united your team and partners are, the more your brand, and organization as a whole, are going to succeed.

Alison Hom For the past 3 years, Alison has worked as a Project and Account Manager for Marketing by Design (MBD), a branding and packaging design agency specializing in high volume retailer programs. At MBD, Alison helps clients get packaging they’re excited about while staying true to the stories they want their brands to tell. MBD’s track record for creating intuitive design systems and rolling out more than 10,000 SKUs each year gives Alison ample reasons to boast about what they offer.

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MICHAEL TAYLOR President DAYMON

PERMISSION TO PIONEER: THE POWER OF PRIVATE BRANDS For years, National Brands were arguably the kings of retail. They led the way in developing new offerings to attract shoppers’ attention, while Private Brands lagged a step behind, relying largely on imitation and lower prices to make their way into shoppers’ carts. But that era is coming to an end. Increasingly, consumers are turning to Private Brands as they seek out new and differentiated products and experiences, clearing a path for retailers to become pioneers and make the move from “store brands” to true, innovative “consumer brands.”

Daymon research shows that 98 percent of retailer’s’ National Brand assortment is the same, leaving nearly all differentiation up to Private Brands.

Add to that the fact that our research shows that 85 percent of consumers say they trust Private Brands just as much as National Brands and the message is clear: now is the time to take your Private Brands to the next level.

Lead or Be Left Behind

While some progressive retailers like Waitrose, Kroger and Trader Joe’s have been quick to rise to the innovation challenge, the fact is that many retailers are lagging behind. Best-in-class retailers launched more than three times as many new Private Brand products in 2018 as compared to the industry average.

That’s not a coincidence. Simply put: to be best-in-class, you need to lead. At the same time, retailers must embrace the notion that Private Brand should do more than differentiate from their competitors’ assortment — it should define and reinforce their brand identity at every level.

Making the Shift from Imitation to Bold Innovation

No matter where a retailer or their Private Brand stands today, keeping an eye toward the future and staying one

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step ahead of the consumer is critical for their continued success. This includes identifying changing consumer values, as well as social, technological, economic, industry and political drivers of change.

Looking at these evolving factors, we’ve identified three overarching themes emerging to drive Private Brand innovation in 2019 and beyond: • P lant-Centric — Consumers are looking for plant-powered solutions that actively better their lives and the world around us — think plant-based meal solutions, eco-friendly cleaners and compostable packaging.

• F it for Functionality — Consumers are looking for more tailored solutions that deliver both performance and convenience — think meal kits for specific nutritional needs and beauty products that target multiple concerns at once.

• C onnectivity through 360° Sensory — Consumers crave experiences — think mix-andmatch laundry scent boosters and temperature-changing snack packaging.

Retailers must keep in mind that pioneering with Private Brands isn’t a “set it and forget it” strategy. They must continuously evolve, and as such, would be wise to take a page from best-in-class leaders like Walmart, Mercadona, and Marks and Spencer, who have created innovation labs dedicated to delivering Private Brand solutions that meet consumers’ ever-changing needs.

Maximizing Potential

In addition to product innovation, retailers should also continuously be looking for ways to lead with their Private Brands beyond the shelf. For example, we’ve seen progressive retailers create

TAHIR TAJ Head of Europe & Asia Pacific DAYMON

entirely new departments using their Private Brands, such as Waitrose’s vegan section. Some have also teamed up with partners in other channels to extend their Private Brand reach, such as U.S.-based grocer Kroger, whose Private Brands can now be found in Walgreens drug stores.

Engaging consumers both pre- and post-shop, extending brands to include value-added services and stretching into emerging categories are all additional strategies to maximize the potential of Private Brands.

To remain relevant in this new era of Private Brands, retailers must let go of the old “fast-follower” mentality and commit to a relentless pursuit of meeting the ever-evolving needs of today’s — and tomorrow’s — consumers. For more insights, including our top five plays to win the innovation game, download our latest Private Brand Intelligence Report at www.Daymon.com/publications.

Michael Taylor leads relationships with Daymon’s more than 50 major retailer partners, and works with 6,000 domestic and international clients to help them meet their Private Brand goals. He also heads Daymon’s sales and marketing teams, and provides oversight to Daymon’s sourcing, creative services and strategic services teams. A more than 20-year veteran of Daymon, Michael has twice received the Daymon PDS Award (in honor of the company’s co-founder, Peter D. Schwartz) for Outstanding Achievement.

Tahir Taj holds the position of Head of Europe and Asia Pacific for Daymon International leading Daymon’s International Strategy, driving retail partnership initiatives for the region and being responsible for leading Daymon International development center in Lisbon. Tahir brings a seasoned retail background working across multiple geographies with retailers such as Sainsbury’s, Asda, Metro, And Office Depot. Over the years, Tahir has helped retailers acquire strong Strategic Category Management disciplines and championed the growth of Private Brand relevance. Experienced relationship builder with a strong drive to pioneer innovative solutions that drive value across the retail landscape.

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AGNES LAW Account Manager SCHAWK

4 WAYS TO OPTIMIZE THE RETAIL EXPERIENCE IN APAC Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-commerce sales have tripled from USD$0.6 trillion in 2014 to USD$1.8 trillion in 2018. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world.

Each consumer has a unique preference.

The shift from one size fits all to personalized products creates demand for development of new brands, expanded product portfolios and nuanced marketing activities. As a result, consumers are expecting customized products marketed with relevance via their preferred medium.

Below, we’ve outlined 4 steps brands can take in order to deliver the best shopping experience for the APAC market.

Track the customer journey.

Understanding customer purchase behaviour and creating customer journey maps are vital to track the activities involved in finalizing a product. But, in an ideal world, brands can’t create thousands of shopper journey maps for each customer or invest in disjointed marketing programs across various sales channels.

This is a time when brands turn to develop customer-centric, platformneutral content to maximize reuse and optimize efficiencies across every stage of the content lifecycle.

Create omnichannel experiences.

The rising trend of using omnichannel experience extends sales channels, and an array of media options for marketing activities to be rolled out. Developing influential touchpoints requires a strategic and integrated approach because marketing messages and engagement efforts need to be a crossfunctional effort.

become a TV station now offers a ‘shoppertainment’ online platform. As HKTV’s online sales increased five-fold during the first half of the year, the company launched its brick-and-mortar store to amplify its reach to its consumers further.

HKTV installed 50 tablets at its offline retail store to encourage customers to continue their omnichannel shopping behaviour. It was also a means to promote inclusivity for those who may not have access to the online shopping experience.

Optimize e-commerce content.

Online retail touchpoints include the creation of digital assets to promote e-commerce sales. While offline touchpoints heavily rely upon brand experience to provide a wholesome retail experience for consumers. Consistency of brand assets and marketing information across both platforms instils confidence over the brand and product.

Developing accurate and informative online content is essential to convert shopping into commercial sales. Digital assets created for targeted repetitive exposure amplifies personalized shopping experiences and encourages customers towards the brick-and-mortar store to enjoy the hands-on experience.

Connect with packaging.

Enhancing offline retail store experiences elevates product desire and connects the brand story with customers. It includes engaging customers through influencer

campaigns, building a community or members-only networking events. Such activities create a sense of exclusivity, brand relevance and affirmation that the brands are genuinely hearing their customers feedback.

Complementing the retail experience is the packaging, the key communication tool, that reaches the customers. Younger generations are expecting a much different relationship with brands — a more connected one. If the product sits on a shelf in-store or online, the content should be connected to the packaging, and the packaging to the content.

Developing meaningful content to excite customers at retail stores is paramount to brands as much as creating a space for customers to congregate and share their views with the brands.

Brands need to continue to strive in elevating the retail experience, understand their customer’s needs, geographical preferences and create compelling content to stand out amongst the sea of other retailers and marketplaces.

Agnes Law With over 6 years of experience in packaging and design industry, Agnes plays a key account management role in Schawk!. She has managed with global retailers and brand owners, such as Groupe SEB, Dairy Farm, Carrefour and Beka, covering a variety of disciplines and media from customer engagement, brand activation to branded environments.

For example, in Hong Kong, HKTVMall, a company that once had plans to www.globalretailmag.com

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A NEW FAIR TO RESPOND TO NEW MARKET TRENDS, SANA UP, TO DEBUT DURING MARCA 2020 15-16 JANUARY 2020 BOLOGNA Organic, free-from, traceability and mass catering are among the key topics that SANA UP will explore, on 15 and 16 January 2020, at the same time as MarcabyBolognaFiere. The initiative will take place in pavilion 28, which has recently been completed as part of the development and restyling plan at the Bologna Exhibition Center that will increase the exhibition space by 30%.

SANA UP will showcase the most innovative products in the organic sector; the most recent edition of SANA, which concluded successfully in September, highlighted the success of organic products, the growth of the sector and the constant search for new distribution channels. It also emphasized the interest of large grocery retail in this production chain that, in just five years, has seen its revenues double.

SANA UP therefore promises to serve as a showcase to preview the latest innovations from the world of organic

products and to facilitate contact between producers in this sector (food and nonfood) and representatives of the large grocery retail groups and other sales channels, which participate each year at MarcabyBolognaFiere.

Business opportunities in foreign markets will be supported by the presence in Bologna of delegations of foreign buyers and a series of initiatives aimed at examining the market scenarios in greater depth. These will include an important convention organized by BolognaFiere and ADM in collaboration with FederBio and AssioBio that will examine the topic of the diffusion of organic products in grocery retail, with interventions from some of the leading players.

The lead up to SANA UP will begin in November 2019 with a training event designed to illustrate the best strategies for approaching, and developing business with, grocery retail players. With a closer look at the specific market for sufferers of food intolerances and the growing selection of product ranges, a special focus session is scheduled on free-from products, involving the leading associations for this market.

Another topic of significant interest for both consumers and producers is that of product traceability which will be examined (technologies, packaging, innovative solutions) by FederBio Servizi, which will present the intervention strategies of FederBio and AssoBio as well as the experience in the field of digital agriculture and Blockchain for the various production chains in the organic sector.

For more information, www.marca.bolognafiere.it/

PACKAGING SPEAKS GREEN:

THE INTERNATIONAL FORUM ON SUSTAINABLE PACKAGING SUPPLY CHAIN awareness issues. The world’s leading retailers and manufacturers will propose best practices, as evidence of a concrete commitment and ongoing development.

20-21 FEBRUARY 2020 BOLOGNA Fondazione Fico And Ucima Join To Create An In-Depth Meeting On Sustainability.

Packaging Speaks Green is an international forum dedicated to the development of sustainability and circular economy in the packaging sector, which will take place in Bologna from 20th to 21st February 2020.

Ucima (Italian Packaging Machinery Manufacturers Association) joins the Fondazione Fico for an informative meeting on global trends in sustainable and renewable packaging, which increasingly influence political and social strategies.

The forum that will take place in Fico, the largest food theme park in the world,

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is dedicated to B2B and includes many international opinion leaders and key industry players who will dive into the theme through three macro-categories: legislation and society, retailers & brand owners, materials and technologies.

Experts from the USA, the European Union, India, China and Australia will be present to speak about choices that the governments of these key markets are introducing on environmental and

The focus of technological innovation will be on research and industrialization of the maximum of compostable and recyclable materials, within a circular economy aimed at enhancing the efficiency.

Furthermore the objective is to debunk false myths through a complete dissemination to lead to a broader vision of the theme through greater awareness.

press@packagingspeaksgreen.com www.packagingspeaksgreen.com

Organized by

UCIMA

Italian Packaging Machinery Manufacturers Association

Bologna FICO_Via P. Canali, 8_ ITALY

20-21/FebRUARY/2020

International forum on sustainable packaging

pac k agi n g s p e a ks g r e e n . c o m

T R A D E FA I R S

HIGHLIGHTS FROM ANUGA

WORLD’S LARGEST FAIR FOR FOOD AND BEVERAGE

The world’s largest trade fair for food and beverages demonstrated once again that it is the industry’s no. 1 global event. With over 170,000 trade visitors (plus 3 percent compared to 2017) from 201 countries and around 7,500 exhibitors (7,405 in 2017) from 106 countries, the trade fair set new records. The share of foreign exhibitors was almost 90 percent and the share of foreign visitors was 75 percent. Exhibitors from all over the world presented the entire spectrum of global products in ten trade shows under one roof.

“The continual growth in the number of trade visitors and exhibitors confirms the excellent international standing of Anuga as the industry’s most important business platform. This record result means we are continuing to write the success story of Anuga in its 100th anniversary year. No other event brings supply and demand together so effectively at such a high level of quality as here in Cologne. However, Anuga 2019 fulfilled the function as a window to the future more pronouncedly than ever as well. Strategic decisions for the entire food industry were discussed here, new solutions and concepts for the big challenges of the global food industry were presented too,” stated Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

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EGYPT CONSOLIDATES AS KEY FOOD EXPORT PARTNER AT ANUGA 2019

(from left to right): Mr. Mahmoud Bazan, Middle East, Africa, & Turkey Hero & Food Export Council, Ms. Manar Nasar, Executive Director, Food Export Council and Ms. Dr. Yomna El Sheridy , President Business Women of Egypt 21.

The delegation gathered 96 Egyptian export companies which covered a total of 1.260m2 divided in four different areas: the country pavilion and the halls for frozen foods, beverages and dairy products. A record participation that the Egyptian authorities consider was very successful.

The Egyptian processed food exports had already achieved 2 billon USD during the period from January to August 2019, which throws a very promising forecast for this year.

According to Manar Nasr, Executive Director at the Food Export Council, “We are delighted with our participation at the trade show. We had business meetings with top decision makers and high quality buyers. Anuga is the perfect opportunity to showcase the Egyptian food offer to the world and increase our exports, to improve and grow as key commercial partner.” The German fair is a business platform that the Egyptian companies appreciate, “the number of Egyptian firms that participate has increased year after year. In fact, we have a waiting list of companies who want to participate in Anuga show with us and we’re looking forward to having more exhibiting space in future editions”.

T R A D E FA I R S

SEEN AT ANUGA

ERLENBACHER BACKWAREN

DE CLEMENTE

Next Exhibit: ISM Cologne

Next Exhibit: PLMA SHANGHAI

www.erlenbacher.de/en

10-12 December 2019 Hall N2 Stand E29 www.declementeconserve.com

VALPIZZA SRL Next Exhibit: PLMA Chicago, Booth F-1846 www.valpizza.it/en/ matteo.manzini@valpizza.it

SANO RICE

Next Exhibit: BIOFACH 2020 Nuremberg, Germany Hall 4 – Stand 541 Ana Jimenez Aguilar, New Business Development Manager

LIODRY SRL www.liodryfoods.it/en/a.torreggiani@asusas.com

privatelabel@sanorice.com www.sanorice.com

www.globalretailmag.com

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COSMOPROF WORLDWIDE BOLOGNA 2020

OFFERS AN EXCLUSIVE PREVIEW OF THE FUTURE OF THE COSMETIC INDUSTRY 12-15 MARCH 2020 BOLOGNA The travel through time of Cosmoprof Worldwide Bologna continues.

The 2020 edition of the leading B2B exhibition dedicated to the beauty industry marks an important milestone: a decade full of social, economic and geographical transformations ends, and a new era steps in.

What about the world in 2030? What will the future look like? What are the challenges and changes we will be called to face?

These questions are impacting the evolution of the cosmetic industry, which inevitably reflects the global social and economic scenario. Cosmoprof Worldwide Bologna 2020, for 53 years the privileged observatory of “megatrends” in the world of beauty and personal care, will offer an exclusive preview of the technologies and treatments in vogue in the next 10 years.

An itinerary involving all sectors, and providing international operators and companies with suggestions and contents to better face the challenges of the future.

Cosmoprof once again confirms itself as the ideal partner to tackle new projects in strategic markets and to present new products and innovative solutions to industry key players.

Cosmoprof 2020 confirms a strategic schedule of the opening dates according to each target of attendees, as already done during the last editions, facilitating the visit of international operators.

WHITE LABEL EXPO 27-28 NOVEMBER 2019 LONDON

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From Thursday 12 to Sunday 15 March 2020, Cosmopack and Cosmo | Perfumery & Cosmetics will open, to encourage meetings between producers and supply chain specialists, finished product companies, buyers and retailers for Perfumery and Cosmetics, Green & Organic and Cosmoprime, the area dedicated to high-end perfumery. From Friday 13 to Monday 16 March, spotlights on professional beauty, with Cosmo | Hair & Nail & Beauty Salon, with the presence of salon owners and beauticians, hairstylists, hairdressers, nail technicians and distributors specialized in these segments. The Country Pavilions will bring beauty companies from all over the world to Bologna.

“Cosmoprof Worldwide Bologna is most important annual event for the entire cosmetics industry - says Gianpiero Calzolari, President of BolognaFiere. The record results of last year, with 3,033 exhibiting companies and over 265,000 visitors from all over the world, well represent the importance of the event.

Cosmoprof Worldwide Bologna is an opportunity to discover the latest products, news and trends that most influence the market, in a continuous comparison among the main players in the sector, coming from over 150 countries.”

The White Label Expo is the UK’s leading event for resellers of white label goods and will be home to 300 exhibitors, 200 seminars, multiple masterclasses and summits. The expo is designed to offer expert visitors the latest techniques and technologies in the industry — aiming to encourage further sustainable growth in the sector.

sector. The British Contract Manufacturers and Packers Association (BCMPA) are a well established and respected company that provide a valued resource for brand owners, retailers, manufacturers and e-commerce companies looking to outsource.

Behind the White Label Expo are a number of excellent businesses who are partnered with the event. They support the expo with their expertise surrounding the white label

For more information: www.whitelabelexpo.co.uk/

For more information: www.cosmoprof.com

INGREDIENTS & RAW MATERIALS CONTRACT & PRIVATE LABEL MANUFACTURING MACHINERY PACKAGING

2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH

13 – 16 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok

Company of

With the support of

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

T R A D E FA I R S

BIOFACH 2020: EVEN MORE SPACE FOR ORGANIC PRODUCTS AND EVEN MORE VARIETY! 12-15 FEBRUARY 2020 NURENBERG, GERMANY WORLD’S-LEADING TRADE FAIR FOR ORGANIC FOOD EXPECTS 3,500 EXHIBITORS AND ADDS TWO HALLS MAIN CONGRESS THEME 2020: “ORGANIC DELIVERS!” From 12 to 15 February 2020, BIOFACH, the world’s leading trade fair for organic food, will open its doors again in Nuremberg. The annual start-of-year gathering for the sector is set to welcome some 3,500 exhibitors from around 100 countries. The addition of two halls means that the next round of BIOFACH has room for even more exhibitors. As a result, there will be an even more diverse range of goods on display for trade visitors to the combined BIOFACH and VIVANESS event, which welcomed 51,488 visitors in 2019.

In 2020, the international trade fair for natural and organic personal care will take place parallel to BIOFACH for the 14th time. VIVANESS will be moving into Hall 3C and will also display a greater range of

products thanks to the 300 exhibitors expected. Through its congress theme “Organic delivers!” BIOFACH will put the spotlight on positive effects of doing business in an environmentally friendly way.

The World’s Leading Trade Fair for organic food will address another highly topical issue with its new special show “All about water – is the basis of all life endangered?”.

In 2020, BIOFACH will once again provide a 360° perspective on the organic sector.

The World’s Leading Trade Fair for organic food offers exhibitors even more room for their inspiring products by adding another two halls. At the same time, this allows BIOFACH to offer an even more diverse product range to the highly international contingent of trade visitors from the retail and catering sectors and the entire supply chain. BIOFACH 2020 will once again be synonymous for an unrivalled range of products, impressive innovations, a wealth of inspiration and trends in food and other products, plenty of opportunities for networking and high-level professional dialogue. Not to miss: The congress, the BIOFACH novelty stand with around 550 innovative new products and the Best New Product Award as well as the Worlds of Experience on Olive Oil, Wine and vegan products.

For more information: www.biofach.de/en

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GLOBAL RETAIL BRANDS / NOVEMBER 2019

INTERNATIONAL PRIVATE BRAND DESIGN COMPETITION OPENS FOR ENTRIES NOVEMBER 22, 2019 VERTEXAWARDS.ORG

BROUGHT TO YOU BY:

&

T R A D E FA I R S

PRIVATE LABEL AND OEM TRADE SHOW JAPAN 2020 18-21 FEBRUARY 2020 TOKYO

MADE PARIS 17-18 MARCH 2020 PARIS A UNIQUE PANEL OF CREATIVE PARTNERS with a large number of start-ups focused on Food tech and regional SMEs to co-create and manufacture customised products.

A SHOWCASE OF INNOVATION that features all types of innovations in the food universe.

HIGHLIGHTS, SHOWS, AND EXPERIENTIAL SPACES to draw new ideas and explore new possibilities.

COVERAGE OF THE LATEST AND EMERGING TRENDS to better anticipate developments.

SPACES for partners and retailers to network and share experiences: all types of retail, catering, snacking, e-commerce, specialised food stores.

400 exhibitors, including 35% from outside of France.

33% are first-time exhibitors every year.

More than 1/3 of exhibitors are presenting innovations.

More than 4,000 project holders ... decision-makers from national and regional purchasing centres for the catering and general and specialised mass-market retailers, both online and in stores.

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Private Label & OEM Trade Show JAPAN is the trade show in Japan where the companies from all over the world related to private label and OEM get together. Companies from food industry, cosmetics, miscellaneous goods, furniture, and package which look for partners will be at the venue.

68,000 professional buyers in hospitality industries from concurrent show will visit the show. The hospitality industry such as hotels and restaurants which need to differentiate their products (gifts and souvenir) will visit the Private Label and OEM and Package/Design Show as well.

www.jma.or.jp/pb/en/

FOODEX JAPAN 10-13 MARCH 2020 TOKYO FOODEX JAPAN is Asia’s largest exhibition dedicated to food and drink across Japan and the whole world.

CIBUS 11-14 MAY 2020 PARMA In 2018, Cibus confirmed itself as the reference event of the Italian agri-food sector, a large showcase with international visibility with conferences and round tables on current topics for the Food and Retail industry. For 2020 the goal is repeating the success of contents and visitors of the previous edition.

Over the 4 days of the exhibition, over 3,500 exhibitors and about 85,000 buyers from over 90 countries in the food service, distribution, and trading industries are expected to attend.

Attention will be given to the expansion of business opportunities domestically and internationally upon the activation of the TPP, EPA, Japan- U.S. Trade Agreement and other ongoing negotiation.

Numerous buyers will also be attending from abroad, and business talks will be held with domestic and international manufacturers.

www.jma.or.jp/foodex/en/

Exclusively dedicated to the main players and professionals of the agri-food sector, Cibus features an offering of Made-inItaly food products that is unique and complete with a 4-day exhibition that is effective and dynamic, and enriched by activities and events organised to analyse innovations and latest market trends.

Cibus is a must for companies of the agri-food industry and for key players of the following sectors: • Retail chains • Italian and foreign Large Retailers • Italian and foreign importers and distributors • Out-of-home food and beverage and Ho.Re.Ca. segment • Travel Retail and Cruise Industry • Independent retail • Organised retail Cibus 2020 is open ONLY to national and international professionals of the food, retail and Ho.Re.Ca. sectors.

www.globalretailmag.com

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ADVERTISING INDEX I NEXT ISSUE

SPECIAL THANKS TO THESE ADVERTISERS WHOSE SUPPORT HAS MADE THIS ISSUE POSSIBLE. Allghenys Maple Farms / 33 Asolo Dolce S.p.A / 61

ADVERTISING INQUIRIES EUROPE Mr. Jacco van Laar Global Retail Brands magazine Herman de Manstraat 29 3842 AT Harderwijk, The Netherlands Tel. +31 (0) 6 13 68 18 08 jacco@globalretailmag.com

Cosmopack Worldwide Bologna / 85 Daymon / 47 Deutsche Extrakt Kaffee GmbH / 5 Freiberger / Richelieu / 31 Global Tissue Group / Inside Front Cover Spread, Back Cover Gruppo Germinal / 41 Italian Private Label / ITAChicago / 49, 56 - 60

Ms. Sabine Geissler Italy / Germany Greentaste.it s.geissler@greentaste.it

La Doria S.p.A / 37 Le Bontà srl / 6 - 7 Lucart S.p.A / 14 - 15 Marca Bologna / 13 - 14

Ms. Luisa Colombo Italy luisa.colombo76@gmail.com

Massimo Zanetti Beverages USA / 27 MBD (Marketing By Design) / 29 Molino Nicoli S.p.A / 43

AMERICAS, ASIA, AUSTRALIA, AFRICA Mr. Phillip Russo Global Retail Brands magazine 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 phillip@globalretailmag.com

Oka Products / 20 - 21 Pacific Coast Producers / 35 Packaging Speaks Green.com / 81 Paramount Coffee Company / 17 PLMA Amsterdam Trade Show / 9 Pope Brand / 24 - 25 Red Gold / 11 SanoRice Holding B.V. / 45

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Seneca / 39 Symrise / 19 V Label International / 81 Velocity Charlotte / IBC Vertex Design Competition / 87 Women Impacting Store Brand Excellence (WISE) / 77

Global Retail Brands MARCH 2019 / SUPPLIER GUIDE

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Ad Close: February 7 PLMA Amsterdam/ Vertex Design Issue Ad Close: April 1

The Continued Rise of Global Private Label as PLMA Celebrates 40 Years Is Online Grocery the Discounters’ Achilles’ Heel?

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