Singapore- Proposal event

Draft

SUSTAINABLE TOURISM EVENT CREATION PROPOSAL

21 NOVEMBER, 2017 | GTASIA

Challenges

Sustainable Tourism

Strong growth in tourism will continue Benefits & negative impacts from visitors will increase Management practices to avoid or reduce impacts must improve – and quickly

WTO - “Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems�

Opportunities

Sustainable Tourism in South East Asia

Force for developing communities and industry growth: often seen as just hotels, restaurants & tour operators, tourism indirect benefits to all other industries (construction, transportantion, services,...)

SEA, region where tourism is fastest ground, both by public and private initiatives. Sustainable Tourism is an important topic in UN, ASEAN Long Term agendas.

Sustanaible Tourism Conference in Singapore

Overview WHAT

Regarding the increased concern about Sustainable Tourism and the opportunity of development in South East Asia, a reference event in Singapore is beign designed. Public, media and key stakeholders will meet to exchange a number of different approaches, while learn about industry insights, leaders expertise and real cases and projects.

Initially this event take place in 2018 2Q, providing the time necessary to create a strong news hook to support it.

Format HOW IT WILL HAPPEN

CONFERENCE Industry leaders and experts discuss key issues facing Sustainable Tourism in SEA through an insights-led industry roundtable. This will be followed by a Q&A, as well as one-on-one media interviews with panel participants for better exposure.

NETWORKING Networking cocktail during the event but previously sharing through newsletter and exclusive content (private website) news and projects of the confirmed attendants that allow to publish them.

MEDIA COVERAGE Creation of a website and media tool-kit to be distributed to general and specific media, generating media coverage of the event, creating awareness amongst key audiences.

Content MAIN TOPICS

Sustainable Destinations Sustainable Buildings and Construction IT solutions for Sustainable Tourism Consumer Information, certifications and Eco-labelling Sustainable Lifestyles and Education Sustainable industry/SMEs

AREAS: COMMUNITY/ ECONOMIC DEVELOPMENT/ ENVIRONMENT

Target Audience

DESTINATIONS

COMPANIES

INSTITUTIONS

Benchmarking OTHER EVENTS RELATED 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism, Manila- Philippines, June 21-24, 2017 Sustainable Tourism Management for Coastal Destinations in the Asia-Pacific Region- Jeju-do, Republic of Korea, June 27-30, 2017 ASEAN TOURISM FORUM 2018 THEME: ‘ASEAN – SUSTAINABLE CONNECTIVITY, BOUNDLESS PROSPERITY’ Thailand, 22-26 January 2018 Pacific Asia Travel Association (PATA) Tourism InSPIRE Awards (UNEP)

OBJECTIVE: IMPROVE THE PROPOSAL

References MOST ACTIVE INSTITUTIONS ASIAN DEVELOPMENT BANK www.adb.org APEC, Asia-Pacific Economic Cooperation www.apec.org AEN, Asian Ecotourism Network www.asianecotourism.org PATA, Pacific Asia Travel Asociation www.pata.org

LOCAL INITIATIVES Singapore Sustainability Academy by CDL http://www.cdlsustainability.com

OBJECTIVE: SUPPORT

Experts FOR FURTHER KNOWLEDGE ASEAN Tourism www.aseantourism.travel UN Asia Pacific Sustainable Consumption and Production Roadmap http://web.unep.org/asiapacific/asia-pacific-scp-roadmap UNWTO, UN World Tourism Organization – Based in Madrid (Spain) o Growth and Sustainable Tourism Governance in Asia and the Pacific https://www.e-unwto.org/doi/pdf/10.18111/9789284418909 UNEP, United Nations Environment Programme www.unenvironment.org/es Global Sustainable Tourism Council www.gstcouncil.org WCTE, World Committee on Tourism Ethics http://ethics.unwto.org/content/world-committee-tourism-ethics

OBJECTIVE: PUBLICITY/CONTENT

Speakers SOME NAMES Sustainability & Social Responsibility Specialist of Pacific Asia Travel Association (PATA).

Professor of Sustainability Marketing at Surrey University's School of Hospitality and Tourism Management and the most published academic on sustainable tourism certification, Coming soon

OBJECTIVE:Â QUALITY CONTENT

Partnerships SOMEÂ IDEAS Airlines Hotels and resorts Real-Estate and Construction Press and Media Venues

OBJECTIVE: PRIVATE SPONSORING/ COMARKETING

Next steps FIRST THINGS, FIRST

OBJECTIVES

SET DATE

MONETIZE PLAN

30 DAYS SET TARGETS

60 DAYS BUILD THE TEAM AND THE WEB

90 DAYS R ESAECTH TTA HR E GPE UTBS LIC

Study possible venues Decides which countries we focus in Pin down the target audience Set the voice and tone for the event and work in content Create a 3-month plan

Create a team Organize task and logistics Design a communication plan Look for sponsors and co-marketing opportunities

Impact the contact data base Implement a link building program Implement email campaigns Create video content

Let's make it happen!

We look forward to working with you to create the most effective and attractive event about Sustainable Tourism in SEA DR. GEMMA LUENGO FOR GREEN TECHNOLOGY ASIA PTE LTD