FEATURE ARTICLE
TREY CUEVAS’ PATH TO
T3 Brangus by Deanna Nelson-Licking
Mississippi Brangus breeder Trey Cuevas’ passion for cattle started when he was a young child, showing Brangus cattle in 4-H and FFA. While in high school, the cattle took a backseat to baseball, a sport he went on to play in college. Following graduation Trey wanted another hobby. “My dad was out of the registered cattle business but had around 100 commercial females. I purchased registered stock and tried to put together the best herd I could. Larry Fitzgerald and Terry Loftis really helped me get to where I am today.” Trey and his wife Holly have been married for seven years and have a four-year-old daughter, Harrison Kate who loves the farm, and they live in Purvis, Mississippi. T3 Brangus is focused on improving their herd through artificial insemination (AI) and collecting embryos from top donor females and transferring them to recip cows. The intensive AI and embryo program has paid off for the Cuevas’ as they sold the bull, T3 Broadway 30E, for $67,500 to ST Genetics and a 23H Big Town heifer for $80,000 to Tuna Rosa Ranch. They also bred and sold T3 Ms Three D 30D for $25,000 as an open heifer to Quail Valley Farms and then later partnered back on her for $65,000 with L.G. Herdon Farms. That cow is now one of the dominant donor cows in the breed today. “It is awesome to have your stamp and logo on a female of that quality,” Trey said. Trey was working in the sporting goods industry but being constantly on the road and never being home was tiring. He was given an opportunity to come into the trash industry. “I have masters in sports management and sports advertising and now I’m talking trash. I didn’t go to college to get into trash but I love it.”
Trey, Holly, and Harrison Kate Cuevas of T3 Brangus, Purvis, Mississippi.
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October 2021
