Celso & oliver satate of tourism demand in the district of tucume english

State of the Tourism Demand in the District of Tucume Celso Corbera Díaz1 and Oliver Ucañay Pariatanta2

Summary.

In this research, we will conduct a detailed study of the state in which the services that make up a tourism demand in the district of Tucume. As the study focused on the quality of tourist services in Tucume, community problem what is not yet overcome. It is a study that is done in this district, using the Likert scale method through a survey in the village. This research is relevant and necessary to be socially important to the understanding of the tourism situation in a district with great tourism potential. For the results, the answers obtained after analysis using SPSS PASW 18.Finally arriving at theresults and conclusions.

Keywords: Tucume, Tourists, services.

Resumen.

La presente investigación, es sobre la situación en la cual se encuentran los servicios que conforman una demanda turística en el distrito de Túcume. Siendo el estudio enfocado a la calidad de servicios turísticos en Túcume y el problema comunitario que aún no es superado. Es un estudio que se realiza en este distrito, aplicando el método de escala de Likert a través de una encuesta en el poblado.

Esta investigación es necesaria y relevante, por ser de importancia social para el conocimiento de la situación turística en este distrito de gran potencial turístico.

Para obtener los resultados, se tuvieron a través del programa SPSS PASW 18, llegando finalmente a los resultados y a las conclusiones correspondientes.

Palabras clave: Túcume, Turistas, servicios.

INTRODUCTION Tucume is a district in Lambayeque with a great cultural and archaeological value that was built thousands of years ago, under the La Leche valley by the mythical hero who came from the sea in a fleet of ships Ñaimlap. Tucume is a visited annually by many domestic and foreign tourists, to know the already famous Pyramids of Túcume, La Huaca Larga, and the recently opened museum site of Túcume, which aims to encourage more tourists to visit the district and learn more about the culture of Lambayeque; so it is important to know what are the conditions of the companies that offer travel services to visitors, and to have knowledge of the tourist reality of the district of Tucume. For that reason, we have proposed the following general objective, what is to know the situation of tourism demand in the district of Tucume; also we have set specific objectives to know, if tourists make 1 Student of the eighth cycle, of the Hospitaity management and touristic services career, in the Faculty of Business Studies, of the Santo Toribio de Mogrovejo Catholic University, in Chiclayo city, Peru. Email address: celsocorbera@gmail.com 2 Student of the eighth cycle, of the Hospitaity management and touristic services career, in the Faculty of Business Studies, of the Santo Toribio de Mogrovejo Catholic University, in Chiclayo city, Peru. Email address: oliver1294@hotmail.com

use of companies that provide tourism services in Tucume and know the conditions in which tourism takes place.

Estela (2014) tells us that Lambayeque boasts an unbeatable location. A vast archaeological heritage, living cultures, natural resources, and have an strategic location that connects all the cities of the north.

Fernandez and Loayza (2011) tourism is an activity that has been developed with the passage of more than two decades since the research done in Sipan and designed five iconic archaeological projects: Sipan, Tucume, Batan Grande, Chotuna and Vendabal. The population of the region has the interest to know the attractions of the province; however there is a sector of the population who can't practice domestic tourism due to time and money.

Amoros, Diogenes & Leon (2007) tell us that in Lambayeque there is not a tourism culture perceived in the population. At present it appears that the treatment of the people of Lambayeque to the tourism has improved; but it is not optimal; this is due to the little tourist instruction in primary, secondary and higher.

Guides Rough (2003) translated into Spanish tells of old Tucume although there are no tourist facilities as such, it makes for an interesting thirty minutes walk, checking out the crumbling colonial adobe walls and once painted adobe brick gateway as well as the church, all of which have an elegant and rather grandiose feeling, suggesting perhaps that the early colonist were trying to compete for attention with the valley of the pyramids.

Andres Bello (2004) mentions that thanks to the Tourism Promotion Fund (FOPTUR) after the construction of the museum site of Tucume in 1993, the community has begun to understand the importance of heritage conservation because it sees that generates benefits diverse and potentially can help improve their living standards.

MATERIALS AND METHODS Sources of information are used as argument made in the town of Tucume, books and scientist articles. For data collection the probabilistic quantitative method was employed using the Likert scale according to Hernandez, Fernandez and Baptista (2010) to measure acceptability of tourists about the services offered in the town of Tucume through a survey to the tourists. The visitor numbers in 2007 in the district of Tucume was: 15.919 (MINCETUR, 2007). The study sample which we apply the formula for the representative sample will be selected from the own tour pyramids Tucume. For the study sample case, we use the following formula for its determination.

N = Population.

Z = confidence level equal to 95% = 1.95. p = Probability of acceptance that takes the value of 0.8. q = Probability of rejection that takes the value of (1-P). e = estimation error 5% = 0.05. n = total sample.

N = 108 RESULTS AND DISCUSSION From the information obtained in this research, it has been revealed that the tourist that came to visit Tucume doesn't know any hotel, restaurant or travel agency to make use. The municipality of the district of Tucume (2009) tell us that the tourists are currently no products meet their expectations accordingly (as the elderly, children or food) which there is no permanent supply, and on the other hand it's impossible diversify the tourism services, and thus the possibility of generating income for the local people. The tourism services offered here are lower or nonexistent levels, because of the lack of tourism awareness, of the people of Tucume. On the other hand it has been revealed that there is an expectation of the tourists to make use of the catering services in the district TĂşcume (see Figure 01), because there is a need for food after visiting the resort, however this need is not necessarily satisfied in Tucume because visitors return to the city where they came from and have lunch there.

Regarding the situation of sightseeing 65% of visitors agreed that they were somewhat agree that their visit was good, also the research showed that more than half of the people (56%) was somewhat agree to the attention of the tour guides at the path was good, and another group of tourists (30.4%) were completely satisfied with the service provided by tourists (see Figure 02). The population has formed an awareness training of tourist guides, as this economic activity generates personal income through their knowledge and time, who offer their services on the complex.

Finally, the research showed that all the tourists were in agreement (75%) acceptance that his visit was good, for the own experience of the place, its cultural

and archaeological resources. It is noteworthy that the reality in the complex is good, because of the infrastructure and care for site managers.

Graphic 01 Possibility of use of catering services YES NO

Source: Authors.

Graphic 02 Condition if the service offered by the guides was good SOMEWHAT DISAGREE NEITHER AGREEN OR DISAGREE SOMETHING AGREE TOTALLY AGREE

Source: Authors.

CONCLUSIONS Visitors to the district Tucume unknown and do not use any Hospitality or catering service, however they would make use or consumption in restaurants near the complex, also unknown some tour agency on the district. Clearly the services are low or no quality, which is why tourists make use of external agencies or on their own.

The experience of the tourists inside the archaeological complex of Tucume was good, because the tourist say their visit was good, however the vast majority are not completely satisfied with their experience, and is due to the lack of quality services in the district of Tucume. Furthermore visitors are satisfied with the care of the guides and tenants of the complex, and this is thanks to good preparation and organization of the tour guides, but there is minimum disagreement about the care given by some guides, because the small negligence of some guides that are not fully qualified to make the correct route.

RECOMMENDATIONS It would be important to implement a good restaurant that provides the typical food and a good ally Hotel of a good local travel agency, to offer a complete service for the different cultural and historical attractions that the district of Tucume provides. Also, should provide the service of food and beverage as a part of the tourist circuit. Other side must create a system of monitoring by local entrepreneurs

regarding the satisfaction of the visitors, to know what they expect and want, to ensure that their experience is totally good. Finally is necessary to develop a good training in knowledge and languages, from the state, to the tour guides, so they can provide accurate information, in a respectful way to the visitors.

REFERENCES Amorós, E., Díaz, D. & León, C. (2007) “Toma de decisiones para Negocios: Casos Prácticos” Chiclayo.

Bello, A. (2004) “4 Premio Somos Patrimonio: 391 experiencias de aprobación social del patrimonio cultural y natural”. Colombia: Panamericana formas e impresos.

Bryson, B. (2003) “The Rough guide to Peru”. UnitedStates.

Estela, M. (2014) “Turismo en Lambayeque”(available in:http://www.marlenyestelaramos.blogspot.com/2014/09/turismoen-lambayequeanalisis-del.html) Fernández A., J.C. & Loayza Ch., S.C. (2011) El turismo interno y la Identidad Cultural en Lambayeque, zona norte del Perú. ANTI. Centro de Investigación Precolombina .Vol.N° 10, 57-58 Hernández, Fernández y Baptista (2010) “Metodología de la investigación”, México: McGrawHill.

Municipalidad de Túcume (2009) “Plan de manejo del complejo arqueológico de Túcume y su entorno rural y urbano”. Lambayeque.