Gabriela toro the cultural tourism in the national museum of archaeology brünning english

Facultad de ciencias empresariales Escuela de Administración Hotelera Y de Servicios Turísticos THE CULTURAL TOURISM IN THE NATIONAL MUSEUM OF ARCHAEOLOGY BRÜNNING IN LAMBAYEQUE: REALITIES AND ALTERNATIVES TO THE NATIONAL AND RECEPTIVE TOURISM IN THE NORTH OF PERU

Student: Toro Delgado, Gabriela

Course: English VIII

Professor: José David Sánchez Medina

Chiclayo – Perú

THE CULTURAL TOURISM IN THE NATIONAL MUSEUM OF ARCHAEOLOGY BRÜNNING IN LAMBAYEQUE: REALITIES AND ALTERNATIVES TO THE NATIONAL AND RECEPTIVE TOURISM IN THE NORTH OF PERU Gabriela Stephanie Toro Delgado

1

Abstract The general objective in this research is to diagnose conditions of the cultural tourism Brünning Museum in Lambayeque, The hypothesis formulated was that the museum is in the process of improving services to receive the visitors, and the rate of interest is to know new cultures and identify with them. The method used in this research is descriptive; I used differents techniques and instruments as: books, magazines and the use of surveys, questionnaires. I considered to make nonprobability sampling, tourists between 18 and 64 years, who came to Brünning Museum in Lambayeque. It was concluded that Brünning museum is in good condition, the staff is trained to explain and have proper signage. But they should improve the treatment of employees to the visitors. The main motivations of foreign tourists, is to learn about the history of cultures other than their own, and the national tourist identify with their own country.

Key Words: Cultural tourism, national tourism, receptive tourism Resumen Esta investigación tiene como objetivo general, diagnosticar las condiciones en las que se encuentra el turismo cultural del Museo Arqueológico Nacional Brünning en la región Lambayeque. La hipótesis formulada fue que el museo se encuentra en un proceso de mejora de los servicios, para recibir a los visitantes, y el tipo de interés es conocer nuevas culturas e identificarse con ellas. El método a emplear en esta investigación será descriptiva, debido a que ejecutaremos las siguientes técnicas e instrumentos de recolección de datos, en libros, revistas y la aplicación de encuestas, mediante cuestionarios; para alcanzar los objetivos propuestos.

Considero realizar el muestreo no probabilístico, a los turistas entre 18 y 64 años de edad, que acuden al Museo Arqueológico Nacional Brünning de Lambayeque, favoreciendo así la objetividad de la presente investigación. Se concluyó que el museo Brünning, se encuentra en buenas condiciones, ya que posee personal capacitado para la explicación del tours dentro del museo; y una adecuada señalización. Pero deberían mejorar el trato de los colaboradores hacia los visitantes. Las principales motivaciones del turista extranjero, es aprender sobre la historia de otras culturas diferentes a las suyas, y el turista nacional identificarse con su propio país.

Palabras Claves: Turismo cultural, turista nacional, turista receptivo

1 1 Student of Tenth cycle of Hospitaity Management and Tourism Services, Faculty of Business Studies at the Catholic University of Santo Toribio de Mogrovejo, in Chiclayo, Peru. Email: gabi.td9@gmail.com

INTRODUCTION This research is important because it will analyze the conditions of one of the most important museums in Lambayeque, the Br端ning Museum, having a clear vision on the management of tourism services to visitors. The museum was opened in 1966 and it is located in the district of Lambayeque and was born as a result of the research work of 48 years of Peruvian Enrique Bruning. In the gardens of this beautiful museum is the figure of Naylamp, the founder of the dynasty of kings Lambayecanos. In the halls are exposed over 1400 archeological pieces that were part of the cultures of Lambayeque, Moche, Chavin, Vicus Inca and others. The most important parts are more than 10,000 years ago, you can see the remains of the rich and powerful king named "Lord of Sipan". Also show the Lambayeque culture in aspects of the kitchen, dishes, meals and textileria, recreated in materials of the place to be displayed to visitors, also represent through experimental replicas of the music and dance, quackery and fishing. The research has the general objective to diagnose the conditions of the services offered by the National Museum of Archaeology Br端nning in Lambayeque, and the specific objective is to identify the type of interest of national and receptive tourists. The hypotheses formulated were that the museum is in the process of improving services to receive visitors.

Colon (1993) said the tourism is not only the people who moves from one place to another for reasons of distraction and entertainment, have different aspects how knowing the lifestyles, art, history of people living in one place. Fusda (2008) said that domestic tourism refers to residents visitors make tourism in their own country and inbound tourism are non-resident visitors but do tourism in the country. Promperu (2007) says that the main motivation of foreign tourists is to known archeological sites, meeting people and learn about the customs and lifestyles of other cultures. The most important is that the place is recognized. Paan (2014) claims that conducted studies on the profile of foreign tourists arriving at Peru, concluded that the majority of visitors are from South America, of Chilean nationality, are married or engaged between 30 and 40 years old. According to the study the tourists stay in the country 10 days and spend about $ 99.00 per day. Of all the tourist destinations of Peru, Lambayeque receives 1.7% of the total tourists.

Mincetur (2014) stated that the influx of foreign tourists to Brunning museum has maintained since early years, but in the case of domestic tourists has been on the rise. In the month of June have arrived more domestic tourists as most have long vacation at this time and chose to attend the Brunning Museum.

Sernatur (2008) Cultural tourism is that people travel with the intention of developing tourism activities that allow to understand different cultures, meet the lifestyles, customs, traditions, festivals, history and sights of the place visited.

Herrero (2002) The cultural tourism of museum is one of the most important cultural tourism in Peru. This type of tourism is projected year to year increased inflow of touriststherefore should improve services and increase the museums.

Peptur (2006) in 2015, Chiclayo will be the main tourist town in Peru to the north-

east and northern countries of South America's population. It will be the first alternative and complement to the main national tourism markets.

MATERIALS AND METHODS This research is descriptive, according to Hernandez, Fernandez and Baptista (2010), mention that descriptive studies specify the properties, characteristics and profiles of individuals, groups and communities. The methodology in this research is descriptive and the techniques used are: Documents in books, magazines and questionnaire surveys; to achieve the objectives. Hernandez et. al. (2010) stated that the sample is a group of the population that collected information and the total number of people going to the Archaeological Museum National Br端nning in Lambayeque is 3 '036 in the month.

Maximum error: E = 5%.

Confidence level : Z = 1.95 Population: N= 3036 P = 0.5.

Q = 1-P. Q = 0.5.

Formula: N = Z2 .P.Q.N/{E2 .(N-1) +Z2+ P+Q} N =232 Surveys were made to the public between 18 and 64 years old that go the Archaeological Museum National Br端nning in Lambayeque, favoring the objectivity of this investigation.

ANALYSIS OF RESULTS Graphic N°1 Place of Residence

Source: Sourvey applied in November, 2014 The place of residence of the majority of tourists is from South America Graphic N°2 Reason of Visit

Source: Sourvey applied in November, 2014 The main reason is meet about the history of other cultures Graphic N°3 The most important aspects

Source: Sourvey applied in November, 2014 They considered that the important aspect is possessing interesting story about the culture of Perú

Graphic N°4 The development of the tourist guide Source: Sourvey applied in November, 2014 The visitors were satisfied with the explanation of the guide during the tour

Graphic N°5 The hospitality from the staff of the museum Source: Sourvey applied in November, 2014 The service provided by the staff of the museum, tourists were not in total agreement, believe they can improve.

Graphic N°6 The signage inside and outside the museum Source: Sourvey applied in November, 2014 The signage inside and outside of the museum was good.

Graphic N°7 Security at the museum Brünning Source: Sourvey applied in November, 2014 Brüning Archaeological Museum has an adequate security system so that visitors feel protected during the museum visit.

DISCUSSION Of the data obtained in this research it has been found that the majority of tourists arriving to the Brüning Museum in Lambayeque, are young women between 25 and 44 years old, single or married. The main motivations of foreign tourists, especially from South America (Grafic n° 1) is to learn about the history of other civilizations, learn and discover different cultures. and the national tourist, to identify with their own country (Figure No. 2), also before doing this type of tourism, visitors are very interested in that the museum possesses interesting story and that staff are qualified to the explanation and solution questions from visitors (Graphic n° 3). After the visit, visitors were satisfied with the service provided by the guide, but not by the other partners of the museum (Figure No. 5) also have good signage system for tourists within and outside the museum, avoiding some confusion (Graphic N ° 6), and also takes into account the safety during the tour visitors (Graphic N ° 7).

CONCLUSION The National Museum of Archeology Bruning in Lambayeque, is in good condition because they have trained personnel to explain in the museum, and appropriate signage. But should improve the service of the employees to the visitor, since these aspects are important for the visitors with a good impression and return to the site. Also, the main reasons are known and discovering new cultures and peruvian learn more about our history. One of the most important functions of local government is to keep in good condition means of access to different places in the city, but has not been well directed and have harmed many tourism businesses, causing discomfort to visitors.

RECOMMENDATION Encourage the improvement in the services provided by the staff of the Archaeological Museum Brünning because it depends from themselves to make a

good impression to visitors to return and recommend to others about the museum.

Spreading the importance of the Brüning Museum in Lambayeque, and explaining the cultures that settled in the old town of Lambayeque. Also, the population spread the rich history we have, strengthening cultural identity.

GRATITUDE I am grateful to Dr. Fernandez Julio Cesar Alvarado and Mgtr. Jose David Sanchez for their unconditional support, and for having assisted in the preparation of this essay that will guide future researches.

BIBLIOGRAPHIC REFERENCES Colon, C (1993). Turismo y educación. p 34. Madrid, España.

Fusda - Fundación Para La Social Democracia De Las Américas (2008) Revista 14 El turismo. p. 23 México Hernández, R., Fernández, C., Baptista, P. (2010). Metodología de la Investigación. Mac-Graw Hill.

Herrero, L (2002). Turismo cultural de museos: análisis y valoración. p 16. Lima, Perú Luna, N (2013). Museo del interior no garantiza protección del patrimonio. El comercio. http://elcomercio.pe/mundo/actualidad/museos-interior-pais-nogarantizan-proteccion-patrimoniofotos-noticia-1667126 Mincetur (2014). Cuadros estadísticos del Museo Brünning de Lambayeque. http://www.mincetur.gob.pe/newweb/Default.aspx?tabid=3459.

Paan, C (2014). ¿Cuál es el perfil del turista extranjero que llega al Perú?. El Comercio.http://elcomercio.pe/economia/peru/cual-perfil-turista-extranjeroque-llega-al-peru-noticia-1758184. Perú Peptur (2006). Plan estratégico provincial de Turismo. pp 55-57. Lambayeque, Perú Promperu (2007) Perfil del turista cultural.p. 12. Lima, Perú Sernatur (2008). Guía metodológica para proyectos y productos de turismo cultural sustentable. Chile