Market research

Product Range

Fig 1: An ensemble from Geisha Couture

GEISHA COUTURE

The Geisha Couture is an archive of heavy work embellished gowns. The ensembles are quite diverse in terms of their designs and details. The aesthetics range from classy to whatever you’d like to believe. The color palette is deliberately soft and heartwarming.

The essence of this range is to represent that sweetheart who believes in love, magic and happily ever after’s.

Fig 2: An ensemble from Geisha Resort

The Geisha Resort by the label is a dive into a spectrum of vibrant colours and endless design opportunities.

The silhouettes here are well segregated into skirts, maxi dresses, jackets and tops while the details in prints, embroideries and textures remain as dainty and sinuous as ever.

Fig 3: Ensembles from Geisha Rose

The Geisha Rose showcases the label’s Indian wear range alongside displaying the company’s design philosophy and aesthetic values.

The collection actively experimented with the various aspects of design like silhouettes, drapes, color, surface work, prints, to well align with the current fashion trends whilst holding its traditional Geisha touch of femininity.

Fig 4: A mask from Geisha Care Geisha Care is a new line of apparel launched by the label concentrating on natural and sustainable techniques without compromising on the company’s design philosophy and aesthetic values.

The collection focuses on proving the customers a sense of well being and mothering through the ensembles. Each peice is absolutley unique, handmade with love and care.

The Pioneers

Fig 5: Shalini Jaikari and Paras Bairoliya, Owners of Geshia Designs

Sahlini and Paras

Paras Bairoliya and Shalini Jaikaria are the designer duo behind the brand Geisha Designs, a luxury lifestyle brand that epitomises style and makes use of fine craftsmanship. The designers place an emphasis on creating styles that have an old-world romantic look.

Both the designers are graduates from the prestigious NIFT in New Delhi, India. While Shalini completed a course in medicine before turning to fashion, Paras has always been a designer at heart - in fact, he also won the Best Designer of the year award at NIFT for his graduation collection.

Competitors

The name KoAi means “Love Child” in Japanese. Clothes by KoAi are non fussy and can be worn daily. Silhouettes have an international appeal and are ready to wear but the origins are quintessentially Indian. Their collection explores the long lost ancient Indian fabric technique of DABU PRINT.

Founded in 2017, by three sisters, Urban Suburban is a culmination of our strong desire for travel, food, fashion and vacations which we delineate in the form of clothes manifesting silhouettes that are timeless. Urban Suburban is trying to amalgamate an Indian context in the overall design aesthetic, yet keep the clothes stylish and comfortable for all our holiday needs

project brief The collections

The initial breif given to me by the sponson was to create a line of resort wear which can be added to their already existing product rage the Geisha Resort.

After presenting my ideas for the collections both the sponsors and myself felt the ideas were more suitable for a loungewear line that can be used as daywear as well. Since the pandemic has brought in restriction in many parts of our life, a vaccation inspired luxury loungewear line that can be amalgamated with daily wear seemed like a brilliant idea, one that created endless possibilities. Thus the idea for a sustainable and eco friend line of loung-day wear a completely new range of product the Geisha Care was formed and was taken forward.

The main ideas were to incorporate natural dye handpaintings and eco printing into the ensembles so that each peice turn out to be unique, a timeless work of art the clients could posses and pass on. We aslo thought about incorporation ayur-vastra into the products to seize the clients attention into general well being and other health benefits of wearing them on a daily basis.

Clientle

A spectrum of working women who are interested in the goodness of sustainable and eco friendly techniques and cautious of their carbon foot print , who would like experimenting with trendy designs and l invest in clothes that portrays a sense of modernity while conserving their Indian roots.