Activity Report
Activity Report 2014
2014 FUNDACIÓ
ESPRIU
FUNDACIÓN
ASISA
MANY REASONS
TO TRUST. Trust is being certain of receiving the appropriate answer, the solution to a problem; feeling that there is always someone on the other side ready to do anything that you need. In something as relevant as healthcare, generating trust involves having everything planned, with the best professionals, the most advanced means and everybody’s respect. The reasons that have led Asisa to become a reliable Company for more than 2,000,000 insured are the objective of this annual.
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Asisa Activity Report 2014
PRESIDENT’S LETTER 04 1.- ASISA GROUP 08
Specialization
Lavinia Cooperative Company Management bodies 2014 Profit and Loss
2.- THE ASISA INSURANCE COMPANY 14
Commitment Dental health
Health professionals Insured’s services Asisa Online Systems and innovation Organization and processes Human capital Branches
3.- ASISA DENTAL 28 4.- COLLABORATION WITH PUBLIC HEALTH 31
Responsibility Professionalism
Public mutual companies Departamento de Torrevieja Departamento de Elche Crevillente-Aspe Hospital Torrejón Salud
5.- ASISA HOSPITAL GROUP 40 Financial and assistance data and quality and training certifications Self-owned clinics and hospitals
6.- SOCIAL ACTION 58
Aid Cooperation
Institutional Cultural patronage Sports sponsorships Asisa and University Knowledge and popularisation Competitions and awards
7.- ESPRIU FOUNDATION 82 8.- COMMERCIAL, MARKETING AND COMMUNICATION 85
Leadership Opportunity Self-Improvement
Marketing and advertising Direct networks Large accounts Client management Corporate communication Offer/Products Asisa Vida
9.- INTERNATIONAL EXPANSION 94 10.- DIRECTORY 97 Managerial staff Branches and managers National healthcare network
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President’s Letter Dear friends, From the beginning, ASISA has been committed to offering quality healthcare by boosting its own nonprofit health model, based on reinvestment and focused on improving the health and welfare of more people everyday. Maintaining this formula involves growing in a sustainable manner, gaining financial strength and being competitive in a more and more complex market. That is why the results of 2014 are so important for our future: they consolidate five years of growth beyond our sector and place us in an optimal position to deal with the challenges we have to face. ASISA Group has been growing since 2010 in an arena that has not been easy for insurances as a whole, including Health Trade. In 2014, the insurance sector reduced its premiums once again. The Health Trade increased 3.44 %, which means almost a quarter of the total of non-life premiums, but such growth has slowed down, collective insurances have increased and profitability margins have reduced. ￟
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In such an unstable scene, ASISA has gained market share one more time thanks to a 4.9 % increase in premiums that has allowed us, for the first time in our history, to exceed 1,000 million Euros in premiums. To achieve it, strong increases of private health policies were essential, allowing us to balance our portfolio and reduce losses, which have fallen 4.2 points since 2010. Growth makes us stronger; it makes us more competitive and allows us to keep our identity. Consolidating an average profit before tax over 30 million Euros, in the last five years 160.9 accumulated millions, is the basis that guarantees a more than sufficient investment level to keep improving the assistance quality of our hospitals and medical centres. However, growing up is not easy nowadays. Therefore, we need to extend our market in search for new opportunities that guarantee a better profitability, allowing us to maintain our distinguishing marks. This is the reason that has taken us to bet on expanding our horizons and starting to operate in other fields of insurance, now that we have the administrative authorizations required. Our position in health and dental insurance, together with the strong development of our commercial structure, are the best guarantee that we have for this new activity. Together with the extension of activities in the national market, we will boost the internationalization process that we started a few years ago. We are going to add Portugal, a market in which we will enter initially through the sale of dental policies, to our investments in Equatorial Guinea and Morocco. Besides, we will keep exploring the possibility of participating in new projects and operations in countries of Latin America, Eastern Europe and Near East. Nowadays, ASISA is ready to be ambitious when it comes to plan its future, as we have managed to be competitive in what we do. This is mainly due to the consolidation of a commercial network in the last years that combines multiple channels (self-owned direct networks, agents and brokers, specialists in large accounts and telephone and online sale) that has allowed us to extend our offer and increase the sale of healthcare, dental, life and accidents insurance products. In addition, we have consolidated the central position of clients in our strategy, improving management and personalizing attention systems. All these elements are essential to understand our development.
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The dental business is an example of our growth, as in 2014 the number of policies increased 17 % with more than 300,000 insured. It was not easy to achieve these figures in a field where we entered later than other companies, but today ASISA Dental’s turnover, with 24 self-owned clinics, exceeds 20 million Euros. Besides its significant contribution to the profits of the Groups, ASISA Dental provides a very relevant qualitative contribution in terms of assistance, with clinics equipped with state-of-the-art technologies and procedures that comply with the highest international standards of excellence. It could not be otherwise in a company whose main value is assistance quality and whose main reference is our hospital group. The Group hospitals are the largest hospital network managed by an insurance company and an essential strategic asset for our Group and our future: they already invoice 255 million Euros, with roughly 3,000 employees, and help us in a decisive manner in cost control, especially after the introduction of the Green Cube comprehensive management system, that allows us to be more efficient and obtain better results. However, the time that we are living in the hospital industry, with a very important concentration movement that may modify the map of health service in our country, forces us to be more and more efficient. In this task, the incorporation of HLA Lavinia Salud, S.L., the holding company that will gather our hospitals, clinics and buildings, will allow us to create a sole hospital structure, with more solvency and financial independence and able to operate in a more and more competitive and concentrated market. This is not the only challenge we are dealing with. As our society and its consumption habits and preferences change, only those companies able to adapt themselves and reach to more clients with more and more adjusted structures will guarantee their survival. The formula to achieve it passes through innovation and change, adding value to what we do, developing better products to satisfy the clients’ specific requests, building loyalty with those who already trust in us, designing more efficient new management systems in all the stages of the business and looking for new opportunities to extend our business style. Future passes through excellence and innovation. If we manage to combine both elements, we will be able to compete and grow. That must be our objective.
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Thank you very much to all those who have helped us to get here, as you will play an important role in our future; we would also like to give thanks to our CEO and Medical Director and all the managerial staff for their efforts and complete dedication.
Mr Francisco Ivorra Miralles Asisa-Lavinia President
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1
SPECIALIZATION ASISA GROUP
63
COMPANIES SPECIALIZED IN HEALTH ASSISTANCE
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Asisa Activity Report 2014
LAVINIA COOPERATIVE COMPANY Asisa, Asistencia Sanitaria Interprovincial de Seguros, S.A.U.
Group Companies Clínica Ntra. Sra. del Rosario de Albacete, S.A.U. Clínica Vistahermosa, S.A.U. Traumatología Vistahermosa, S.L. Oftalmología Vistahermosa, S.L. Cardioimagen Vistahermosa, C.B. Unidad Reproducción Asistida, S.L. Centro Inmunológico Cl. Vistahermosa, S.L. Hospital&Health Products, S.L.
Instrumental Clínico y Distribución Material Didáctico Sanitario, S.A. Inversora de Asistencia Médica, S.A.U. Asisa Dental, S.A.U. Instituto Andaluz Implantológico, S.A.U. Asisa, Servicios Integrales de Salud, S.A.U. Asuman Servicios y Mantenimiento, S.A. Shikari Tecnología, S.L.U.
Oftalvist La Vega, S.L.
Hospital El Ángel, S.A.U.
Policlínico San Carlos, S.L.U.
Clínica Maternal Ntra. Sra. de Belén, S.A.U.
Tecnología de la Información Care Health Consulting, S.L.
Clínica Virgen de La Vega, S.A.U.
R. Terapéuticas Mediterráneo, S.A. Clínica Terapéutica Mediterráneo, S.A.U.
Clínica Santa Isabel, S.A.
Hospital de la Inmaculada Concepción, S.A.U. Centros e Instalaciones Asistenciales de Asisa, S.A.U. Alicante medical centre Elche medical centre Barcelona medical centre Caceres densitometer Cordoba medical centre Jaen medical centre Madrid medical centre Soria medical centre Tarragona medical centre Valencia densitometer Clínica Los Naranjos de Huelva, S.A.U. Ntra. Sra. del Perpetuo Socorro Sanatorio M.-Q. de Lérida, S.A.U. Corlleida, S.L.U. Centre Oftalmologic Avançat de Ponent, S.L. Clínica Perpetuo Socorro, S.A. Policlínic Lleida, S.L. Hospital Moncloa, S.A.U. Oftalmología Moncloa, S.L.U. Hospital Moncloa Internacional, S.L.U. Sociedad Guineana de Salud, S.A. Hospital Jerez Puerta del Sur, S.A.U. Oftalvist-CIO Jerez, S.L. Resona, S.A.U.
Clinica Médico-Quirúrgica Montpellier, S.A. Laboratorio Clínica Montpellier Unilabs, S.L.U.
Associated and Multi-group Companies Company Elche-Crevillente Salud, S.A. Torrevieja Salud Unión Temporal de Empresas Torrejón Salud, S.A. Biopat Biopatología Molecular, S.L. Asyas, Promociones Sanitarias, S.A. Nucleopet, S.L. Serveis Ilerdenses De Rehabilitació, S.A. Analiza Sociedad de Analísis Clínicos, S.L. Centre D’Analisis Biologiques, S.L. Alcuneza, S.A. Centro Médico Bidasoa, S.L. Sanatorio Médico Quirúrgico Cristo Rey, S.A. Saham Asissanté, S.A.
Mutual company of which Asisa is a protector partner Company Asisa’s Social Welfare Mutual company Dr Atilano Cerezo
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1SPECIALIZATION Asisa Group
Governing of Lavinia, Cooperative Company Cooperativa ConsejoCouncil Rector de Lavinia, Sociedad
Dr Dr. Manuel Manuel Gordón Monreal, Monreal Gordón Vocal 1º 1st board member
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Dr Dr.José JoséCarlos Carlos SánchezMarcos, Marcos Sánchez Vocal 7º 7th board member
Dr Dr. Javier Javier Gómez-Ferrer Gómez-Ferrer Sapiña Sapiña, Vocal 8º 8th board member
Dr Jaime Dr. Jaime Escribano Liz, Liz Escribano Vocal 5º 5th board member
Dr Dr. Gregorio Gregorio Medina MedinaBlanco Blanco, Vocal 6º 6th board member
Dra. Antonia Solvas Solvas Martínez Martínez, Secretaria Secretary
Asisa Activity Report 2014
Dr Dr. Francisco Francisco Ivorra Miralles, Miralles Ivorra Presidente President
Dr Dr. José José Vilella Bueno, Bueno Vilella Vocal 2º 2nd board member
Dr Diego Dr. Diego Lorenzo Sáez, Sáez Lorenzo Vicepresidente Vice-President
Dr Dr. Francisco Francisco J. J. Rodríguez Rodríguez Moragues Moragues, Vocal 3º 3rd board member
a Dr Dr. Manuel Manuel M Mª Fernández Fernández Ilarraza Ilarraza, Tesorero Treasurer
Dr Dr. Luis Luis Ortiz Quintana, Quintana Ortiz Vocal 4º 4th board member
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1
SPECIALIZATION
Asisa Group
MANAGEMENT BODIES Asisa Board of Directors Dr Francisco Ivorra Miralles
Executive President
Dr Enrique de Porres Ortiz de Urbina
Chief Executive Officer
Mr. Andrés Rodríguez-Villa Matons
Secretary
Dr Manuel Soria Fernández de Córdoba
Board member
Dr Mariano Torres Torquemada
Board member
Advisers of Asisa Board of Directors
12
Dr José Abad Almendáriz
Delegate
Dr Luis Mayero Franco
Delegate
Dr José Manuel Colmenero Colmenero
Delegate
Dr José Ramón Vicente Rull
Medical Director
Dr Joaquín Montolio Satorra
Delegate
Dr Rafael Navas Fossi
Delegate
Dra. Inmaculada Moya Rubio
Delegate
Dr Gerardo Vilar Martínez
Delegate
Dr Manuel Viola Figueras
Medical Director
Dr Miguel Montserrat Quintana
Delegate
Dr José Tara Arriola
Delegate
Dr Francisco Anguita Anguita
Delegate
Asisa Activity Report 2014
PROFIT AND LOSS 2014 Consolidated Profit and Loss Account 2014 Amount €
% s/ premiums
1,141,004,686
112.13
Expenses in benefits
645,927,444
63.48
Expenses imputable to benefits
243,664,251
23.95
Other expenses
218,408,292
21.46
1,107,999,987
108.89
33,004,699
3.24
9,671,004
0.95
23,333,695
2.29
TOTAL INCOME
TOTAL EXPENSES INCOME BEFORE TAXES COMPANY TAX FINANCIAL YEAR INCOME
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2
COMMITMENT THE ASISA INSURANCE COMPANY COMMITTED WITH MORE THAN
2,000,000 INSURED
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Asisa Activity Report 2014
HEALTH PROFESSIONALS Doctors by specialization Specializations
No. of suppliers
8,384 9,345 16,741 2,746 3,054 1,874
Primary care Medical specializations Surgical specializations Therapeutic methods Diagnostic tests Others Total
42,144
Team activity Specializations
No. of consultations
Primary care
4,177,308
Medical specializations
2,518,554 3,441,499 128,410
Surgical specializations Therapeutic methods Total

10,265,771
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2 COMMITMENT
The Asisa Insurance Company
HEALTH PROFESSIONALS Health professionals by province partners of Lavinia and Montepío de Previsión* Branch
Suppliers
Lavinia
Montepío
Álava
219
13
1
Albacete
266
100
Alicante
806
Almería Asturias
Suppliers
Lavinia
Montepío
León
342
131
36
25
Lérida
371
190
105
595
249
Logroño
184
61
24
551
198
86
Lugo
239
16
7
1,079
-
-
Madrid
5,464
2,597
681
Ávila
125
16
3
Málaga
877
419
292
Badajoz
413
40
6
Melilla
59
24
19
Baleares
810
378
105
Murcia
1,047
610
264
Barcelona
2,656
729
218
Orense
174
75
17
Bilbao
738
8
3
Palencia
146
51
27
Burgos
213
-
-
Salamanca
181
111
19
Cáceres
270
97
26
Segovia
94
40
16
1,039
321
74
Sevilla
2,303
624
142
Castellón
359
95
11
Soria
77
25
19
Ceuta
89
23
7
Tarragona
442
234
128
Ciudad Real
403
1
-
Tenerife
142
69
23
Córdoba
705
307
183
Teruel
146
20
16
Cuenca
132
14
6
Toledo
319
101
39
Gerona
577
181
36
Valencia
1,481
829
421
Granada
683
412
210
Valladolid
438
139
57
Guadalajara
113
35
14
Vigo
449
12
-
Guipúzcoa
455
173
107
Zamora
147
62
17
Huelva
344
66
30
Zaragoza
856
514
222
Huesca
293
21
14
Jaén
385
113
106
La Coruña
560
31
-
Las Palmas de G. Canaria
202
122
36
Cádiz
16
Branch
Total
30,463
11,043 4,147
(*) Count by sole supplier
Asisa Activity Report 2014
Professional Portal At the end of the year there were 26,472 physicians registered, 10.90 % more than in 2013.
The increase of the activity registered every year by the Professional Portal corroborates Asisa’s effort to facilitate its relationship with physicians. In 2014 we had 247,932 accesses with 692,319 consultations, 30% more than the previous year.
Bioethics committee Office
18.592 4,1 % Scale
129.920 29,2 %
Electronic fee report It is possible to access the fee report through the Professional Portal. Every month Asisa sends a SMS or an email warning that the fees information is already available at the portal.
Others
1.703 0,3 %
12.897 2,8 %
Total: 247,932 accesses, 692,319 consultations
Fees 233.370 52,5 %
Income tax
15,000
98.0 %
15,500
97.9 %
14,000
97.8 %
13,500
97.7 %
13,000
97.6 %
12,500
97.5 %
12,000
97.4 %
11,500
97.3 %
11,000
97.2 %
10,500
97.1 %
messages/settlements
Nº. of messages
47.905 10,7 %
97.0 %
10,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Nº of messages % messages/settlements
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2 COMMITMENT
The Asisa Insurance Company
HEALTH PROFESSIONALS Helpline for Doctors 83.08 % of the questions posed were solved immediately.
For Asisa, it is imperative to make all the necessary means available for doctors in order to facilitate their procedures with the Company. The Helpline for Doctors, operative since 2007, is an agile and efficient method for consultation and problem solving.
Between 1 January and 31 December 2014 we attended to 6,600 phone calls and emails.
2013 2014
450 437
Receipt information
664
Difference of fees
880 910 852
Missing receipt or letter of payment 310
Scale information or request Terminal request or incident
504 438
360
535 506 503 466
Change of data Certificate request 286
Referral note request
271 2.677 1.866
Website information 12 13
Referral note return
8 9
Invoice
159 163 193
Professional registration Wrong number (901-902)
255
42 18
Registered report request
7.187 6.600
Total calls 0
Daily calls
18
200
29,10
400
27,16
600
800
1.000
1.200
1.400
Asisa Activity Report 2014
SERVICES FOR THE INSURED CAC – Customer Service Centre Asisa Contrata (901 101 010) closed 22,237 new contracts in 2014.
Throughout the year 2014 the work team of the quality department specialized in detecting and treating those cases where the insured may have perceived that their expectations have not been fulfilled in a satisfactory manner. They received more than 500 applications. The total number of cases attended at the Customer Service Centre was 2,737,855 including calls, emails, SMS, fax and back office work. It is worth noting that they dealt with 367,027 authorizations.
The recently created Asisa Health professional Helpline attended 57,256 cases, including the management of the invoicing system, LINCE, and 593,112 transactions carried out through the automatic system (IVR). In the year 2014, Biscay joined the telephone authorizations service and Zaragoza, Barcelona and the office of Puerto de Santa MarĂa in Cadiz joined the immediate authorizations service. Through the 901 101 010 line (Asisa Contrata), we closed 22,237 agreements and more than 7,000 policies that had requested cessation were retained.
SAC - Customer Service In 2014 the number of complaints went down 45 %.
Customer Service has been established pursuant to the provisions of the Order ECO/734/2004 on customer departments and services and the customer ombudsman of financial entities, published in March 2004. Its operation has been described in the Regulation presented in the year 2005 before the Commissioner for Customer Defence (at the Insurance General Directorate). The Customer Service must deal with and solve the claims and complaints submitted by the policyholders with regard to their insurance contracts, a previous step to those that they may submit before the Commissioner for
the Defence of Financial Services Customers which, for insurance entities, is at the General Insurance and Pension Funds Directorate. In 2014 we reduced both the number of claims received, 0.20 per every thousand insured that may access this Service, vs. 0.29 in the financial year 2013, and the average resolution period, 45 days, vs. 47 in 2013, below the maximum established deadline of 2 months.
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2 COMMITMENT
The Asisa Insurance Company
SERVICES FOR THE INSURED Through a sole telephone number all over Spain you can access the Emergency Coordinator Centre.
Emergency Coordinator Centre Asisa has a Comprehensive Emergency System designed to provide an appropriate answer to any health problem. The system considers the coverage of emergency resources in all the Spanish municipalities in hospital emergency rooms of selfowned, public and subsidized hospitals all over Spain. The access to the Comprehensive Emergency System takes place through the Emergency Coordinator Centre (CCU), with a sole telephone number for the whole national territory.
The total activity of the Asisa Emergency Coordinator Centre during the year 2014 was 306,866 acts, involving a 5.1 % increase compared to the previous year.
Activity in 2014
Ambulances
74,702
Home doctor
45,105
Medical qualification
11,328
Telephone consultations
23,193
Nursing Chronic patients follow-up Bed coordination
3,107 977
Information
1,739
Virtual doctor
2,289
Risk selection
10,673
Large accounts
4,695
Diet networks
5,398
Asisa Vida General Total
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133,753
580 306,866
Asisa Activity Report 2014
Asisa provides its insured with a home assistance service all over Spain.
Bed Coordinator
RAD- Home Healthcare Network
Bed Coordinator is a service that depends on the Emergency Coordinator Centre and its functions are: acting as a valid interlocutor before any hospital medical incident of the insured after normal business hours of the branches and coordinating the patients of mutual companies treated at the emergency rooms of public hospitals to be admitted in Asisa (self-owned or subsidized) hospitals. In the year 2014 we carried out 977 bed coordination actions.
The Home Healthcare Network is a speedy home attention and assistance service for any typo of emergency carried out by qualified professionals. This device, exclusive for Asisa insured, includes the following services:
• Home medical assistance for emergencies and sanitary transfers to a hospital when necessary • 24/7 helpline for any medical consultation or advice • Medical consultations through the Virtual Doctor at asisa.es • Home follow-up for chronic patients
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2 COMMITMENT
The Asisa Insurance Company
E-ASISA Development and renovation asisa.es added a new search engine for the medical staff, faster and more intuitive.
Monthly visits 450,000 400,000 350,000
2014
2013
428.568 360.710 329.207
300,000
331.199 268.405
250,000
241.965
250.052 222.500
248.948 247.363
256.387 229.747
234.954 207.552
200,000
244.720
241.967 212.766
193.494
272.151 259.833
260.573 230.405
228.501
173.291
150,000 100,000 50,000 0 JAN
FEB
MAR
APR
MAY
JUN
AUG
SEP
OCT
NOV
DEC
More visits
Redesigning the web
In 2014, the number of visits to the web page asisa.es experienced a 17 % growth, a very significant figure that confirms the efficiency of the website to which Asisa is assigning more and more resources.
With the increase of the visits, the number of registered users and due to the analysis of the contents most demanded by the insured and by potential clients, it was necessary to update the design of the web page, adjusting it to the new demands.
New registrations in the private area
The new design included a faster and more intuitive search engine for the medical staff, with the possibility of obtaining results in different formats, lists or maps, and the option of searching depending on the distance, making easier the location of the closest professionals and centres.
There has been a relevant increase of users registered in the private area as a result of the new functionalities added, such as the access to copayment. In 2014 the number of registrations experienced an increase of 49,572 persons; it is worth noting the mutual company segment, with a 46 % growth.
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JUL
Asisa Activity Report 2014
Asisa is the first insurer that developed an APP allowing the insured to authorize benefits from their smartphone or tablet.
Mobile apps The outstanding increase of the number of users who access the web page through their mobile devices, more than 30 %, encouraged Asisa to launch in 2014 an innovative APP in order to integrate in an only platform the different mobile applications developed until then.
Web access through mobile devices
2014
2013
160,000 140,000
139.191
134.445
120,000
116.202
100,000 80,000
71.853
60,000 40,000
73.053
76.651
45.720
43.618
42.088
APR
MAY
JUN
67.116
74.315
72.657
42.963
58.212 43.879
20,000
41.542
51.197
51.632
JUL
AUG
69.388
54.120
75.490
59.590
61.450
60.152
NOV
DEC
More than 62,500 downloads and an average valuation of 3.1 out of 5 in the first 4 months reflected the good acceptance of the application. The APPs are tools that allow increasing process operational efficiency through a simple and intuitive interaction with clients, covering two essential goals: informing and building loyalty. The development of this new application should be framed within Asisa’s strategy of betting on innovation and technology to improve services, speed up procedures and reduce waiting times.
0 JAN
FEB
MAR
SEP
OCT
The new APP place Asisa at the avantgarde of the sector, as it was the first insurer that allowed the insured to authorize benefits or check their card details through a mobile device, a tablet or a smartphone. Anywhere, you just need an Internet connection to carry out the most frequent procedures with the Company: • Authorizations, the application that allows authorizing diagnostic tests and the most usual treatments without phone calls or delays • Medical guide, immediate access to the directory of Asisa medical centres and professionals • A sisa Cards, to check the healthcare and/or dental card • FAQ, information about the most frequent questions asked by insured classified by themes
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2 COMMITMENT
The Asisa Insurance Company
SYSTEMS AND INNOVATION The business growth forced us to implement new management systems in different business areas of Asisa Group.
During the year 2014, the development teams of the Asisa IT department implemented new functionalities or systems according to the needs of the Group’s business areas:
• Indemnity system. It permits a noteworthy cost saving, centralization and management improvement • Online medical prescription. Within the LINCE system the authorization is carried out automatically, contributing to improve insured’s attention; it also increases the activity control and discharges administrative work from commercial offices • Hospital invoicing. A new management system based on traffic lights, with an outstanding reduction of the administrative times for invoice review, providing at the same time a higher control on the processes • Master of suppliers. We consolidated a process, started in 2013, that facilitates the creation and management of beneficial networks and provides consistency and service to other applications such as LINCE, BI, benefit and payment systems, etc • Job position normalization. The project, completed in all the clinics and hospitals of the Asisa Group and had continuity in medical and dental centres, started to yield profits, incidence reduction, a better control of the software installed and cost control.
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Asisa Activity Report 2014
ORGANIZATION AND PROCESSES Asisa adapts its management processes pursuant to the requirements of the European regulations.
Organizational structure
Internal control
In the year 2014, Asisa continued the development of its plan to improve administrative process efficiency; we transferred to the Administrative Central Unit the management of the payments agreements per capita and centralized activities to support the insurance business in the branches of Valladolid and Tenerife. In addition, since October we acquired direct presence at the Principality of Asturias through the opening of a self-owned branch in this region.
During the financial year 2014 and in order to maintain an appropriate system for internal control, we considered the gradual implantation of a systematic assessment of the control environment composed by the Asisa Consolidated Group. Considering proportionality and internal capacity criteria we fixed priority action lines with regard to the generation of financial information, administration and management of human resources at the subsidiaries, regulatory fulfilment and review of business continuity plans in the companies’ information systems.
Process re-engineering Processes started in 2014: • L aunch of the Professional Line service for professional assistance • New comprehensive management system for the portfolio of financial instruments • Redesign of hospital invoicing assessment tools • Adaptation to the requirements of the European regulations Solvency II
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2 COMMITMENT
The Asisa Insurance Company
HUMAN CAPITAL Employment, training and prevention Asisa promotes online training with new learning methodologies such as Game-learning.
Internal promotion In the area of human resources, Asisa continued in 2014 its policy of internal talent management. We invested all the efforts in this field in detecting, developing and fostering talent within the Organization, training employees within their field and, at the same time, promoting internal mobility to make the most of the resources available. The results produced development plans and training for the job position, developing the polyvalence between persons and positions and training the middle management of the future; and, above all, a considerable increase in productivity. Innovation in training Online. New learning methodologies in the world of e-learning, such as Game-learning, with a finalization percentage of 98 % and 3.5 out of 4 in satisfaction level. In-person. Collaboration with the Universidad Antonio Nebrija, which provided an added value to the training programmes and granted an official nature to the degree of the Higher Programme on Project Development, besides university credits.
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During the year 2014 we imparted a total of 2,835 courses, training 82 % of the staff with an utilization of online training of 80 %. Joint Prevention Service Asisa’s Joint Prevention Service participated in the VIII National Conference of the Services for Occupational Risk Prevention in the Healthcare Field. We submitted the research works: “The perception of safety as a risk factor” and the informative poster “Road to Prevention”. The Santa Isabel Clinic of Seville received from MC MUTUAL, Collaborative Mutual Company with Social Security, a second prize at the XIII MC MUTUAL “Antonio Baro” Awards for occupational risk prevention. An award that recognizes the work of the companies, persons and institutions that carry out an efficient policy to protect the health of their employees.
Asisa Activity Report 2014
BRANCHES The new offices will permit to provide our insured with a better attention, increasing Asisa’s commercial capacity.
Direct presence of Asisa in Asturias From October of 2014 Asisa has direct presence in the Principality of Asturias through the opening of an office in Oviedo, C/ Alférez provisional, 11 (Esq. Av. Galicia, 9) and another one in Gijón, C/ Ruiz Gomez, 4 (next to Plazuela de San Miguel). These new offices will permit to offer a better attention to the insured and will strengthen the Company’s commercial actions in the Principality. In addition, Asisa decided to reinforce its healthcare service in Asturias with a new medical team that increases both the number of professionals and the centres that had been rendering their services to the insured. With this extension, we added more than 200 new health professionals, and Asisa has the most complete medical team of the Principality, which includes more than 1,000 physicians and the main private centres of reference.
The opening of the new facilities was held with the presence of the president of Asisa, Dr Francisco Ivorra; and the delegate in Tarragona, Dr Joaquim Montolio, accompanied by several directors and officers of the Company and by different representatives of the healthcare and business fabric of the city of Tarragona. The new offices of Asisa’s branch in Tarragona will permit to take care of the needs, both related with administrative aspects and with regard to benefits and policies, of the more than 24,000 health and dental insured of the Company in Tarragona. In the words of Dr Joaquim Montolio Satorra, delegate of Asisa in Tarragona, the new offices are the answer to the trust placed by more and more inhabitants of Tarragona in Asisa.
New offices: Tarragona branch In October of 2014, Asisa opened the new offices of its branch in Tarragona, at calle Cristòfor Colom, 28.
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3
DENTAL HEALTH ASISA DENTAL
221,481 SMILES ATTENDED
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Asisa Activity Report 2014
CONSOLIDATION OF A BUSINESS MODEL Asisa Dental represented in 2014 2.3 % of Asisa Group invoicing.
2014 was the year in which the Asisa Dental business unit became established as a result of a constant growth and the market trust in a professional and quality service. Asisa Dental was essential for the Asisa Group and represented 2.3 % of its invoicing and, from this position, we addressed an expansion strategic process, promoting innovation in products and services, operational excellence and capacity of response in a competitive environment. The new business model required a modification in the structure and work modality that had an effect in the growth strategy, the organization, the persons and Asisa Dental’s information systems. In 2014 we started to implement the first changes.
Strategy of growth
• Opening of new clinics and specializations: · We opened new clinics in Cordoba, Palma de Mallorca and Tarragona. Asisa has 24 dental clinics throughout Spain · In the Hospital Moncloa they established oral and maxillofacial surgery units · A sisa Dental added 50 new professionals to its staff • New business lines: · Waiting list of Albacete Sescam and processed in Toledo · Research and development. In collaboration with MOZO GRAU, Asisa Dental started a clinical research process on a new interossei alveolar distractor for dental rehabilitation with an implant • International expansion: · E xecution of international research to export the dental business model
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3 DENTAL HEALTH Asisa Dental
Asisa Dental guarantees that all the centres and all the services apply the maximum quality standards.
Organization and processes Quality certification. Asisa Dental received the quality certification ISO 9001:2008 that guarantees that all the centres and all the odontology services apply the highest quality standards in the procedures developed by them.
as the implementation of recognition models on non-medical staff linked to goal achievement. It is worth noting the launch of the incubator of ideas Nextinit to promote collaboration and innovation among Asisa Dental professionals.
Human capital
Information systems
To give an answer to the requirements of the new organizational model, we had to create a human capital area, one of whose functions was to define new positions and responsibilities in the economic-financial area. As well
They proceeded to implement Green Cube, the specific management platform for the dental business developed by Asisa Group that allows sharing the patients’ clinical history among several centres, in Madrid, clinics General Moscardó, Menéndez Pelayo, Doctor Esquerdo, Eloy Gonzalo and Las Rozas, and in Tarragona.
ASISA DENTAL ASISA DENTAL FAMILIAR ASISA DENTAL PYMES ASISA DENTAL FUNCIONARIOS ASISA DENTAL FAMILIAR FUNCIONARIOS
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4
RESPONSIBILITY COLLABORATION WITH PUBLIC HEALTH OUR ENTIRE ATTENTION FOR MORE AND MORE PEOPLE
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4 RESPONSIBILITY
Collaboration with Public Health
PUBLIC MUTUAL COMPANIES Objectives and quality incentives Every year Asisa complies with the objectives established by mutual companies.
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Asisa provides health assistance to public employees through agreements with the MUFACE, ISFAS and MUGEJU mutual companies. More than a third of the policyholders choose Asisa as their healthcare Company.
Every year, mutual companies promote a global quality policy in order to improve health assistance in certain diseases. To guarantee the implementation of these policies, the agreements with the mutual companies establish specific quality objectives linked to financial incentives.
Asisa Activity Report 2014
In 2014, MUFACE included in its health assistance agreement the assistance quality objectives established below, with which Asisa complied entirely:
• Development of healthcare quality plans: · Plans for cancer, palliative care and emergency attention, especially in the preparation of the corresponding resource maps, activity monitoring, the design and implementation of different communication actions for policyholders · The launch Communication Plan on the use of the telephone of the Asisa Emergency Coordinator Centre in collaboration with the Commercial Directorate was especially relevant • Improvement in information quality (CMBD). One more year, the results obtained in the objective of improvement of healthcare information (CMBD) were optimal. It is worth noting the result of two indicators: · Coverage rate: Asisa reached 92.79 %; the minimum level to achieve this objective was 85 % · Quality rate: Asisa reached 86.94 %; the minimum level to achieve this objective was 75 % • Pharmaceutical prescription quality. In 2014 MUFACE modified the structure of the indicators of this objective, establishing the following: use of omeprazole, statins of choice (Simvastatin), IECAS and non-steroidal antiinflammatory analgesics (NSAIAs) AF GUIA_MEDICA_ASISA_muface 148,5x210_2.pdf
AF CARTEL_cartela
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1
29/07/14
1
01/09/14
Asisa trata las urgencias con la diligencia y agilidad que requieren este tipo de situaciones. Porque cuando hay tanto en juego el tiempo de reacción es determinante.
OS LIST Ante cualquier emergencia siga los consejos de esta guía para IA AR SIEMPRE ENC minimizar las posibles consecuencias. Mantenga la calma, piense IER URG PORQUE EST R CUALQU PARA ATENDETODO. fríamente y actúe con la confianza que le da estar respaldado por una compañía cuya vocación es estar siempre cerca de usted. EN ES ESTAR C
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• A ssistance to person with special attention needs • Guarantee in the emergency service coverage • Quality improvement in palliative care services • Quality improvement in pharmaceutical prescription, considering the same 4 indicators aforementioned for MUFACE Regarding the results obtained, we reached 100 % in the first 3 objectives, exceeding 70 % in pharmaceutical prescription. MUGEJU removed in 2014 the healthcare quality objectives in its healthcare agreement.
18:22
ESTAR EN TODO ES PONER A SU ALCANCE TODOS LOS MEDIOS PARA AFRONTAR UNA EMERGENCIA MÉDICA.
10:32
In its healthcare agreement for 2014, ISFAS introduced new quality assistance objectives:
GUÍA INFORMATIVA DE ACTUACIÓN EN SITUACIONES DE EMERGENCIA.
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4 RESPONSIBILITY
Collaboration with Public Health
DEPARTAMENTO DE TORREVIEJA Company co-owned by Asisa
The total average employees of the Department in the year 2014 were 1,111 professionals, considering physicians, directors and assistant personnel.
The Hospital de Torrevieja started to provide health assistance on 16 October 2006 at the department 22 of the Autonomous Region of Valencia. Through the Hospital and an extensive network of health centres we provide health assistance to a population of 155,885 inhabitants. We provide the primary care of the department 22 of the Autonomous Region of Valencia through 10 health centres: • Guardamar del Segura • Rojales • Torrevieja I La Loma • Torrevieja II El Acequión • Torrevieja III La Mata • Torrevieja IV Patricio Pérez • Pilar de la Horadada • Orihuela Costa • San Miguel de Salinas • San Luis The Hospital, in its eight-year of operation, received important prizes and honours fruit of the excellent health management carried out by the health department of Torrevieja.
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Awards and honours 2014 Best service BEST IN CLASS awards: • Finalist in Best Hospital • Finalist Dermatology Service • Finalist Gynaecology and Obstetrics Service • Finalist Traumatology Service • Finalist Retina and Vitreous • Co-finalist with Hospital de Vinalopó in E-SALUD: Health Portal TOP 20 awards: • Award in the Best Global Hospital Management category (large hospital category) • Award in the Best Digestive Surgery Area category • Award in the Best Musculoskeletal Area category • Award in the Best Respiratory Area category • Finalist in the Best Nervous System Area category Á Other prizes and awards: • Quality Certificate in Clinical Reports of the SEAIC (January 2014) • Incorporation to the Global Network of Smoke-Free Hospitals (August 2014) • University Hospital (September 2014) • Equality Measures Award (October 2014)
Asisa Activity Report 2014
Structure of the Hospital de Torrevieja: • 2 39 individual rooms • 10 psychiatry individual rooms • 14 ICU beds, expandable to 18 • 6 fixed incubators • 60 premises of external examination rooms and exploitation offices • 11 operating rooms • 2 delivery rooms • 24 UCSI (outpatient surgery unit) beds and 5 armchairs • 14 URPA (Post-anaesthesia Care and Recovery Unit) • Day Hospital, with 10 beds and 28 armchairs • 17 haemodialysis posts • Emergency service: · 30 emergency boxes (2 triage boxes) · 2 cast boxes · 2 cure boxes · 2 vital boxes · 5 3 observation beds • Diagnostic imaging: · CT scan · Orthopantomography · Bone densitometer · MRI · Hemodynamics · Digital mammograph
Activity 2014 • Hospitalizations: 16,127 16,113 • Discharges: 4.60 • Average stay: • Emergencies attended at the Department: 161,539 • Emergencies attended at the Hospital: 72,140 12,439 • Emergencies admitted: • % hospitalizations (ratio admitted/attended): 17.20 % • Total surgical operations (CMA-CCI-CME): 12,723 • CMA (Major Ambulatory Surgery) rate (no emergencies): 73.20 % • Number of births: 1,198 • Caesarea rate: 0.20 % • Number of first consultations (referred to specialized): 81,076 • Number of successive consultations 161,965 (referred to specialized): • Number of total consultations (referred to specialized): 243,041 • First consultation frequentation/1,000 inhabitants: 498.52 % • Primary care consultations 845,551 (physicians): • Primary care consultations 464,813 (nursing):
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4 RESPONSIBILITY
Collaboration with Public Health
DEPARTAMENTO DE ELCHE-CREVILLENTE-ASPE Company co-owned by Asisa
The total average amount of employees during the year 2014 was 1,002 professionals, considering physicians, directors and assistant personnel.
The Hospital del Vinalopó started its activity on 1 June 2010. It is worth noting its great welcome and acceptance by the population, 147,893 inhabitants of the municipalities of Elche, Crevillente, Aspe, Hondón de los Frailes and Hondón de las Nieves, assigned to this Department, and the high level of satisfaction due to the assistance results obtained. As a differentiated element we must point out that the Hospital de Vinalopó has been the first one in Spain that obtained the Certificate of Accessibility granted by the organization, world leader in security, TÜV Rheinland, pursuant to the UNE Standard 170001-1 on Universal Accessibility. This global Certificate of Accessibility guarantees to any person, whether disabled or not, the same possibilities of accessibility to the services rendered by the hospital.
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Awards and honours 2014 Best service BEST IN CLASS awards: • Finalist in Best Allergology Service • Finalist in Dermatology Service • Finalist in Primary Care • Finalist in Infectious Diseases Service • Finalist in Gynaecology and Obstetrics Service • Finalist in Intensive Medicine (ICU) Service • Finalist in Retina and Vitreous Service • Finalist in Traumatology Service • Finalist in Emergency Service • Co-finalist with the Hospital de Torrevieja in E-SALUD: Health Portal TOP 20 Awards: • Finalist in Best Global Hospital Management category • Finalist in Best Heart Area n • Finalist in Best Digestive Surgery Area Other prizes and awards: • Quality Certificate in Clinical Reports of the SEAIC (January 2014) • Incorporation to the Global Network of Smoke-Free Hospitals (August 2014) • University Hospital (September 2014) • Equality Measures Award (October 2014)
Asisa Activity Report 2014
Hospital del Vinalopó structure:
Activity in 2014
• 210 beds in individual rooms • 16 ICU beds • 1 paediatric ICU • 20 medical day posts • 12 operating rooms • 57 premises for external examination rooms and offices • 16 observation rooms plus 6 child rooms • 12 adult and 3 child emergency boxes • 2 emergency triage rooms
• Hospitalizations: 13,346 13,340 • Discharges: 4.70 • Average stay: • Emergencies attended at the Department: 115,712 • Emergencies attended at the Hospital: 87,045 9,501 • Emergencies admitted: • % hospitalizations (ratio admitted/attended): 10.90 % • Total surgical operations (CMA-CCI-CME): 15,427 • CMA (Major Ambulatory Surgery) rate (no emergencies): 71.80 % • Number of births: 1,591 • Caesarea rate: 16 % • Number of first consultations (referred to specialized): 78,696 • Number of successive consultations 155,110 (referred to specialized): • Number of total consultations (referred to specialized): 233,806 • First consultation frequentation/1,000 inhabitants: 505.94 % • Primary care consultations 727,351 (physicians): • Primary care consultations 413,106 (nursing):
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4 RESPONSIBILITY
Collaboration with Public Health
Hospital Universitario de Torrejón
HOSPITAL TORREJÓN SALUD Company co-owned by Asisa
The total average employees during the year 2014 was 719 professionals, considering physicians, directors and assistant personnel.
The healthcare activity started in September 2011 to provide specialized health assistance to the inhabitants of the municipalities of Torrejón de Ardoz, Ajalvir, Daganzo de Arriba, Fresno de Torote and Ribatejada, a total of 139,887 persons. In 2014, the Hospital invested in the improvement of its healthcare offer with new services and specializations: • Radio-therapeutic oncology centre • Bloodless surgery programme • Breast cancer rapid diagnosis • Cardiac rehabilitation unit • Vascular access unit • Cataract micro-incisional surgery unit • Comprehensive temporomandibular joint treatment
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It all contributed to receive important valuations by patients, 94.9 % of them positive, and numerous awards recognising their work. Prizes and awards 2014 • Certifications ISO 9001 and 14001 and certification IHAN-Level 3D • Best Ideas 2014 Award for “Humanizing intensive care” • Top 20 in Comprehensive Hospital Management and at the General and Digestive Surgery Service
Asisa Activity Report 2014
Structure of the Hospital Torrejón Salud • 250 beds in individual rooms • 10 operating rooms • 6 dilation and delivery rooms • 14 dialysis posts • 42 examination rooms • 29 examination offices • Conventional portable XR equipment and digitalized echography • 6 ultrasonography devices (including echocardiograph with transesophageal catheter) • General radiology digital system • Direct digital mammography system • Biopsy table for digital stereotaxia • Digital remote control • Digital radiosurgical C-arc device (2 Kw portable) • Digital radiosurgical C-arc device (portable) • Computerized radiology unit (with printer) • A rc-C radiology device (60 Kw) • Vascular digital a multifunctional radiology and hemodiynamics • Orthopantomograph • Bone densitometer • 2 multi-cut CT scan (64 cuts and 16 cuts) • High-field nuclear magnetic resonance 1.5 Teslas • 20 day hospital posts • 8 3 emergency care posts
Medical specializations: • Allergology • Digestive system • Cardiology • Haemodynamics • Endocrinology and Nutrition • Geriatrics • Haematology and Haemotherapy • Internal medicine • Nephrology • Pneumology • Neurology • Medical oncology • Palliative care • Psychiatry • Rehabilitation • Rheumatology • Home hospitalization Surgical specializations: • General and digestive surgery • Dermatology • Ophthalmology • ORL • Traumatology and Orthopaedic Surgery • Urology • Maxillofacial • Paediatric surgery Mother & Child Specializations: • Neonatology • Obstetrics/Gynaecology • Paediatrics
Central services: • Admissions and patient service • Clinical analysis • Pathological anatomy • Anesthesiology and reanimation • Blood bank • Hospital pharmacy • Conventional and interventionist radiology • Intensive medicine Activity in 2014 • Hospitalizations: 12,243 • Average stay: 4.0 % • Emergencies with hospitalization: 7,917 • Emergencies attended 100,205 Department • % hospitalizations: 7.9 % • Total surgical operations: 18.084 • CMA (Major Ambulatory Surgery) rate: 66.5 % • Number of births: 2,358 • Caesarea rate: 18 % • Number of first consultations: 121,062 • Number of successive 219,612 consultations: • Number of total consultations: 340,674 • First consultation frequentation/1,000 865.42 % inhabitants: 39
5
PROFESSIONALISM ASISA HOSPITAL GROUP
551,287 DIAGNOSTIC IMAGING TESTS
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Asisa Activity Report 2014
HEALTHCARE MANAGEMENT MODEL
LÉRIDA
ZARAGOZA
14 centers in Spain 2 centers abroad More than 1,250 hospital places 135,000 m2 105 aperating rooms 75 intensive care units
MADRID Clínica del Rosario
DENIA
ALBACETE SEVILLA
HUELVA
ALICANTE
MURCIA
GRANADA MÁLAGA
ALMERÍA
JEREZ
More than 90 % of satisfaction and 88 % of the patients recommend the Group’s clinics and hospitals.
Self-improvement, continuous upgrades, constant reinvestment and a painstaking client service are distinctive of a group committed with assistance quality that has reached high levels of progress.
Healthcare information The high activity levels registered by Asisa Hospital Group reflect, on the one hand, the trust deposited by more and more clients and, on the other hand, a commitment with selfimprovement:
Specialization and innovation Besides the medical-surgical attention in all the specializations, the Group has highly specialized units equipped with state-of-the-art advances in ophthalmology and assisted reproduction. Asisa Hospital Group is also one step forward in management. All the centres have innovative software, Green Cube, which permits to share the patients’ medical record.
• External consultations • Operations • Emergencies • Hospitalizations • Births
854,000 94,000 415,000 65,000 4,000
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5 PROFESSIONALISM Asisa Hospital Group
HEALTHCARE MANAGEMENT MODEL More than 6,000 health professionals committed with offering the most complete assistance and the best attention.
Human capital and training
Quality
One of the distinguishing aspects of the Group is the value provided by its human resources: a team made up of more than 6,000 qualified health professionals and committed with always giving the best of themselves to offer the most complete healthcare and the best service.
All the actions carried out by Asisa Hospital Group are governed by the search of quality. In management, in healthcare service and in social responsibility, the Group has obtained certifications recognised by external bodies:
All the professionals receive the necessary training for a continuous update of healthcare knowledge and techniques. In 2014 we imparted 31,000 training hours to more than 3,000 professionals. Satisfaction surveys The satisfaction surveys generate more and more positive data in service acceptance and valuation, almost 5 points beyond the average of the industry: Qualification of health care and human in the centers of the Asisa Hospital Group 90
90,2 85,7
85 80
I-11 II-11 I-12 II-12 I-13 II-13 I-14 II-14
(Media sector)
Source: Customer Satisfaction Study 2014 FBA Consulting.
• Accreditations of the Health Services of the Autonomous Regions: · Hospital Mediterráneo, Hospital El Ángel, Clínica Santa Isabel, Hospital Inmaculada and Hospital Jerez Puerta del Sur are accredited by the Andalusian Health Quality Agency as an evidence of the express and public quality recognition · Clínica Perpetuo Socorro, centre accredited by the Servei Catalá de Salut • Standard ISO 9001/2000 Quality Management Systems at Hospital Moncloa, Clínica Vistahermosa, Policlínico San Carlos, Hospital Mediterráneo, Hospital Inmaculada, Clínica Perpetuo Socorro, Hospital El Ángel, Hospital La Vega and Clínica Santa Isabel • Standard ISO 140001 Environmental Management Systems at Hospital Moncloa, Hospital La Vega, Clínica Vistahermosa, Hospital Mediterráneo and Hospital El Ángel • Standard 18001 Health and Employment Security Systems (SGSST) at Hospital Moncloa and Hospital La Vega
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Asisa Activity Report 2014
• Certification 27001 on Information Security, implemented at Clínica Perpetuo Socorro • Corporate Social Responsibility Memorandum at Hospital Moncloa as an expression and reflection of the interest to assume a commitment on sustainability and social responsibility. Certificate SGE21 • European Seal of Excellence obtained by Hospital Moncloa and Hospital La Vega • Standard UNE 179.003 on Patient Security. Hospital La Vega is the only private centre in Spain with this certification • DisCert Certificate for the integration of the disabled in the health sector
Corporate social responsibility The responsibility of the Group goes beyond the excellence in patient service. We are also committed with the entire society, collaborating and promoting activities in favour of the disadvantaged and environmental preservation and respect:
• Collaboration with universities: Francisco de Vitoria, UEM, Universidad de Granada, Universidad de Málaga, Universidad Miguel Hernández, Universidad de Alicante, Universidad de Almería, Universidad de Extremadura, Universidad
de Lleida, Universidad de Cádiz, Clínica Universitaria de Navarra, Universidad de Murcia, Universidad de Zaragoza, Universidad San Jorge, Universidad Internacional Catalunya, Universidad de Valencia and University Postgraduate Degree on Genetic and Reproductive Medicine, as well as agreements with foreign universities: United Kingdom, Norway, Scotland, Hungry • Collaboration with NGO: Asociación On-Off de Parkinson, Cáritas, ANANIM, member of the Global Compact, Fundación Josep Carreras, Cruz Roja, ADESEAN, health collaboration projects in Ethiopia and Sahara, Fundación Vicente Ferrer, Aldeas Infantiles, AECC and Médicos sin Fronteras • Awards received: “Antena de Plata” to Hospital Moncloa, Gold Medal of the city of Granada to Hospital Inmaculada, “Importantes” award of Diario Información 2014 to Clínica Vistahermosa, Andalucía Excelente 2014 on Private Healthcare to Hospital Inmaculada • Working for a healthier environment through the celebration of health promotion acts, World Diabetes Day, Cardiac and Respiratory Rehabilitation, Jesús Abandonado Gynaecological Assistance • Donation of medicines, perishable materials and food • Collaboration in research projects
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5 PROFESSIONALISM Asisa Hospital Group
ALMERÍA
Area: 8,900 m2, under expansion at present. Medical-surgical attention in more than 30 specializations. 24-h translation and interpretation service. Accredited by the Andalusian Health Quality Agency. Agreement with Public Health. Recognised by quality certifications: · ISO 9001:2008 · ISO 14001:2004 Extension early intervention unit and child development.
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Healthcare services Rooms 86 6 - Suites Surgery unit 5 - General operation rooms (one of them equipped with a vascular arch) - Postanesthetic resuscitation area - Ambulatory operation room - Vascular arch Intensive care unit 4 - Independent boxes - Centralized monitoring Obstetric area - Delivery room - Neonatal observation unit 2 - Dilatation rooms - Preparing for delivery Emergency service - General - Paediatric - Gynaecologic - Trauma - Observation area - Box of critical patients Central services Diagnostic imaging - Conventional digitalized radiology –CT scan - Magnetic resonance - Colour Doppler ultrasound - Remote control - Bone densitometry - Orthopantomography
- Mammography - Ultrasonography Laboratory of clinical analysis - Microbiology - Biochemistry - Hematology - Blood bank Differentiated services In vitro fertilization unit Care unit for traffic accident patients Assisted human reproduction unit Cardiac and respiratory rehabilitation unit Physiotherapy Home attention unit Endoscopy and functional explorations unit. Sedation tests Angiology and vascular surgery unit Pain relief unit Early intervention unit Hemodynamics and interventionist radiology room Bariatric surgery External consultations and Policlínico Mediterráneo Attention in more than 30 specializations in the facilities of the Hospital , equipped with a centre of specializations and primary attention care in Almería downtown, connected with a free bus service.
Asisa Activity Report 2014
GRANADA
Area: 12,100 m2. Medical-surgical attention in more than 30 specializations. Accredited by the Andalusian Health Quality Agency. Recognised by quality certifications: ¡ ISO 9001:2008 AndalucĂa Excelente 2014 Awards in Private Health.
Healthcare services
Differentiated services
Rooms 92 Surgery unit 6 - Operation rooms - Postanesthetic resuscitation area Intensive care unit Obstetric area Emergency service - General - Trauma - Paediatric - Obstetric and gynaecologic - Specializations in physical and localized presence regime Day hospital
Neurology, Neurosurgery and Neurophysiology Area Bariatric and Laparoscopic Metabolic Surgery Area Psychology and Psychotherapy Area Hemodynamics and Interventionist Cardiology Area Interventionist Vascular Surgery Area Area of Endoscopic Thoracic Surgery Arrhythmology and Electrophysiology Area Assisted Human Reproduction Area Traumatology and Orthopaedic Surgery Area Clinical cardiology and Holter monitor Gynaecology, Obstetrics and Fetal Wellbeing Area Hypertension and Metabolic Syndrome Area Plastic and Repair Surgery Area Hematology and Oncohematology Area Oncology Area and Cancer Committee Digestive System and Endoscopy Area Internal area (infections and immunological diseases) General and Laparoscopic Surgery Area Neumology Area (video-bronchoscopy) Otorhinolaryngology Area Psychiatry and Mental Health Area Paediatrics Area Endocrinology and Nutrition Area Rheumatology Area Ophthalmology Dermatology Area
Central services Radiology - Conventional radiology - Helical CT scan - Magnetic resonance - Digital remote control - Bone Densitometry - Orthopantomography - Mammography Interventionist Radiology Area Oncological Radiotherapy Area Nuclear Medicine Laboratory of clinical analysis and pathological anatomy Rehabilitation Radiotherapy
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5 PROFESSIONALISM Asisa Hospital Group
Jerez de la Frontera - CÁDIZ
Area: 15,000 m2. Medical-surgical attention in more than 40 specializations. Advanced Quality Accreditation by the Andalusian Health Quality Agency.
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Healthcare services
Central services
Rooms 88 - Suites with living room 4 Surgery unit - General operation rooms 4 - Ophthalmology operation room - Postsurgical resuscitation room - Mammography - Minor surgery operation room - Endoscopy unit Obstetric Area - Delivery rooms 2 Neonatal unit - Neonatal observation area - Incubators 4 Intensive care unit Emergencies - Face-to-face: paediatric, general, gynaecological - Localized: traumatology, general surgery, radiology Day hospital
Diagnostic imaging - Conventional radiology - CT scan - NMR - Ultrasonography - Digital remote control - Mammography - Bone densitometry - Orthopantomography Laboratory of clinical analysis Rehabilitation service Intensive care unit Differentiated services Rehabilitation service – Traffic accident patients Oftalvist-CIO Assisted human reproduction – Ultrafiv Bahía Oncohematologic day hospital Preparing for delivery Breast unit Pain unit Paediatric surgery unit Multidisciplinary breast unit Child and young mental health unit
Asisa Activity Report 2014
MADRID
More than 500 points in the EFQM seal. Recognised by quality certifications: · ISO 9001:2008 · ISO 14001-2004 · OHSAS 18001-2007 · European Excellence Certificate 500+ · SGE 21 – 2008 · Certificate No. 127-11 “Carbon Footprint” quality seal. Reform and increase of the number of operation rooms equipped with state-of-the art technology.
Healthcare services Rooms - Suites with living room Surgery unit - Operation rooms: (one of them ophthalmological) - Intermediate care and postsurgical resuscitation unit - Major ambulatory surgery unit Intensive care unit - Boxes Obstetric area - Delivery room - Neonatal observation unit Day hospital - Medical oncology unit - Oncohematology unit Emergency service - General - Paediatric - Gynaecologic - Specializations in face-to-face and localized regime
234 12 14
13
Central services Diagnostic imaging - Cardiac surgery, neurosurgery and vascular surgery arm - Neurosurgery pentero 900 microscope. - Nuclear magnetic resonance (1.5 teslas) and 3 teslas - Cardiac electrophysiology surgical arm - Interventionist and hemodynamic vascular radiology surgical arm - Echocardiography
- Colour Doppler Ultrasound - Mammography (LDP) - Orthopantomography - Conventional radiology - Nuclear magnetic resonance (1.5 teslas) - 64 CT scan cuts - Digital remote control Clinical analysis laboratory - Hematology - Biochemistry - Microbiology - Immunology, etc. Blood blank Pathological anatomy Rehabilitation Differentiated services Diagnostic and therapeutic endoscopy unit Cardiac electrophysiology laboratory and arrhythmias unit Assisted human reproduction unit Digitalized interventionist radiology Digitalized hemodynamics Ophtalmology centre - Healthcare area - Consultations - Surgical area Pelvic soil and breast unit Intestinal inflammatory disease unit Spinal column unit Endocrinology, gastroenterology and child nephrology service Traveller medicine and international vaccination service
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5 PROFESSIONALISM Asisa Hospital Group
MURCIA
Area: 20,000 m2. Recognised by quality certifications: · European Excellence Certificate EFQM 400+ · ISO 9001:2008 · ISO 14001:2004 New consulting area with 10 rooms. Completely remodelled operation area equipped with 11 state-of-the-art operation rooms and a vascular room.
Healthcare services Rooms Surgery unit - Operation rooms - Pre-anaesthesia boxes - Resuscitation boxes - Hemodynamic room - Interventionist radiology room - Vascular room Obstetric area - Delivery rooms - Neonatal observation unit Emergency area - General - Paediatric - Gynaecologic - Trauma - Examination boxes - Observation room · Adult boxes · Paediatric boxes · Critical patients box · Box – thoracic pain unit - Room with 6 armchairs for ECG observation and execution Intensive care unit - Boxes
Central services 111 11 6 13
4
5 6 2
6
Diagnostic imaging - Nuclear magnetic resonance - CT scan - Digital remote control - Mammography - Ultrasonography - Orthopantomography - Conventional radiology - Colour Doppler ultrasound - Ultrasonography - Densitometry - Angioresonance Laboratory of clinical analysis Endoscopy and colonoscopy room Differentiated services Assisted human reproduction unit Obstetrics and gynaecology unit Endoscopy unit Cardiovascular centre Cardiology and electrophysiology unit Aesthetic medicine Traffic patients unit Obesity treatment unit Ophthalmology unit Otorhinolaryngology unit Dental unit Unicompartmental knee unit Home attention service
External examination rooms The new area, located at the second floor of the main building, was opened on February 2015 and has 10 exploration boxes and three waiting rooms.
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Asisa Activity Report 2014
MÁLAGA
Healthcare services
Differentiated services
Remodelling of the hospitalization services.
Rooms 158 Surgery unit - General operation rooms 6 - Area of post-anaesthetic resuscitation - Specialized operation rooms 3 - Diagnosis and treatment rooms 4 Obstetric unit - Obstetric unit – delivery rooms - Obstetric monitoring room - Maternal education room - Neonatal unit · Intermediate care – beds 4 · Neonatal intensive care 5 (neonatal ICU) – beds Emergency service - General - Paediatric - Gynaecologic - Face-to-face and localized specializations
New surgery unit.
Central services
Neurology unit Neurophysiology unit Neurosurgery unit Bariatric surgery unit Cardiac unit Thoracic surgery unit Traumatology and orthopaedic surgery unit Gynaecology and obstetrics area - 3d/4d high-resolution ultrasonography Plastic and repair surgery unit Haematology and oncohematology unit Digestive system and endoscopy unit Internal medicine unit General and laparoscopic surgery unit Breast unit Neumology unit (video-bronchoscopy) Otorhinolaryngology unit Paediatric surgery unit Paediatric urology unit Paediatrics unit Endocrinology and nutrition unit Ophthalmology unit - Retina unit Dermatology unit Maxillofacial surgery unit - Orthognathic surgery Allergy and immunology unit Urology unit Nephrology unit Traveller medicine and international vaccination service Family medicine Pre-operatory studies examination room
Area: 12,740 m2. Accreditation by the Andalusian Health Quality Agency. Recognised by quality certifications: · ISO 9001:2008 · Advanced Quality Accreditation by the Andalusian Health Quality Agency
Diagnostic imaging - Conventional radiology - 64 helical CT scan cuts - Magnetic resonance 1.5 teslas - Digital remote control - Bone densitometry - Ortophantomography - Digital mammography Interventionist radiology area Laboratory of clinical analysis (24 h. 365 days a year) Laboratory of pathological anatomy
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5 PROFESSIONALISM Asisa Hospital Group
ClĂnica del Rosario ALBACETE
Area: 2,028 m2. Medical assistance in 25 specializations. Quality: Discert certificate for the integration of the disabled in the health sector. New maxillofacial surgery unit. Ophthalmologic surgery.
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Healthcare services
Differentiated services
Eye surgery - Ophthalmologic surgery - Intralase eye surgery Day hospital - Specialization external examination rooms
Neurophysiology unit Ophthalmology unit Traffic accident unit Obstetrics and genecology unit Paediatrics unit Physiotherapy and rehabilitation unit
Central services Imaging diagnostic - Conventional radiology - Ultrasonography - Mammography - Orthopantomography Laboratory extraction point - Rehabilitation - Physiotherapy - Speech therapy
Asisa Activity Report 2014
Clínica Vistahermosa ALICANTE
50 ANNIVERSARY: 50 years of history. Area: 10,400 m2. Medical-surgical attention in more than 30 specializations. New hemodynamic area. Recognised by quality certifications: · ISO 9001:2008 · ISO 14001:2004
Healthcare services Rooms 87 Surgery unit 6 - General operation rooms - Ophthalmologic operation rooms 3 - Post-anaesthetic resuscitation unit Obstetric area - Delivery room - Neonoatologic intermediate care area - Fetal monitoring Emergency service - General - Paediatric - Face-to-face and localized specializations Intensive care units 8 Hematology - Oncology and haemodialysis Central services Imaging diagnostic X-ray equipment · CT scan · magnetic resonance · ultrasonography · conventional densitometry · remote control · orthopanthomography · mammography by tomosynthesis Laboratory of clinical analysis and microbiology Laboratory of genetics Laboratory of pathological anatomy Differentiated services Oftalvist Assisted human reproduction unit Locomotor system unit - Traumatology and orthopaedic surgery · Sports traumatology · Traffic accidents unit
- Rheumatology - Specialized physiotherapy Multidisciplinary sleep disorders unit Mother and child area - Paediatrics area · UDAC: development, learning and conduct disorders unit · Paediatric cardiology · Paediatric surgery · Paediatric gastroenterology - Gynaecology and obstetrics area Cancer Committee Advanced laparoscopic surgery Breast multidisciplinary unit Otorhinolaryngology Medical care unit Pain relief unit Haemodialysis Neurophysiology Hemodynamics and interventionism unit - Cardiology area: · Hemodynamics and interventionism area · Electrophysiology / cardiac arrhythmia unit · Interventionist radiology area - Interventionist neuroradiology area - Vascular interventionism team area Plastic and reconstructive surgery and aesthetic medicine unit Dermatology area Medical check-up unit Bariatric surgery unit Endoscopies / colonoscopies area Neurosurgery area Traveller medicine service and international vaccination
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5 PROFESSIONALISM Asisa Hospital Group
PoliclĂnico San Carlos Denia - ALICANTE
Area: 2,000 m2. Medical-surgical care in more than 20 specializations. Translation and interpretation centre. New external examination centre.
Healthcare services
Central services
Rooms 23 Surgery unit - General operation rooms 2 - Post-anaesthetic resuscitation room - Intermediate care unit Obstetric area - Delivery room - Incubator Emergency service - General - Paediatric - Gynaecologic - Face-to-face and localized specializations - Traumatology Day hospital - Specialization external examination room
Diagnostic imaging - Conventional and digital radiology - Interventionist radiology - TAC - RMN - Ultrasonography - Echocardiography - Mammography Laboratory of clinical analysis Rehabilitation Differentiated services Assisted human reproduction unit Endoscopy room Ophthalmology unit Pain relief unit Sleep disorders unit Traumatology unit
Javea Medical Centre Clinical analysis. Cardiology. General and digestive surgery. Orthopaedic and trauma surgery. Dermatology. Nursing. Physiotherapy. Homeopathy. General medicine. Internal medicine. Otorhinolaryngology. Paediatrics. Podiatry and Psychology.
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Asisa Activity Report 2014
ClĂnica Los Naranjos HUELVA
Area: 1,916.98 m2. Medical-surgical care in more than 20 specializations. New surgical area completely remodelled. New intensive care unit. Authorized by the Andalusian Health Service as a Specializations Hospital.
Healthcare services
Differentiated services
Rooms 20 Surgery unit 2 - General operation rooms - Delivery room - Post-anaesthetic resuscitation room Obstetric area Emergency service - General - Paediatric - Gynaecologic - Face-to-face and localized specializations - Traumatology - General surgery - Urology
Endoscopy unit Paediatrics unit Rehabilitation and physiotherapy Urology unit: laser therapy Specializations attended - Obstetrics and gynaecology - Anaesthesia and resuscitation - Intensive medicine - Maxillofacial surgery - Plastic and repair surgery - Ophthalmology - Otorhinolaryngology - Pathological anatomy - Clinical haematology - Blood bank - Tissue extraction - Occupational medicine External examination rooms - Traumatology - Paediatrics - Allergology - Psychiatry - Clinical psychology - General and digestive surgery - Vascular surgery - Cardiology - Digestive system - Internal medicine - Family medicine - Oncology - Occupational medicine - Dermatology - Neurophysiology - Neurosurgery - Urology
Central services Radiology - Digitalized conventional radiology Helical CT scan - Colour Doppler ultrasound - Digital remote control - Bone densitometry - Digital mammography Laboratory of clinical analysis ICU - Pathological anatomy - Blood bank
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5 PROFESSIONALISM Asisa Hospital Group
Clínica Perpetuo Socorro LÉRIDA
Area: 5,100 m2. Medical-surgical care in more than 20 specializations. Centre accredited by the Servei Català de la Salut. Recognized by quality certifications: · ISO 9001:2008 · ISO/IEC 27001:2005 Information security
Healthcare services
Central services
Rooms 55 2 - Suites Surgery unit 3 - General operation rooms - Post-surgical resuscitation room Intermediate care unit Obstetric area - Delivery room - Neonatal observation unit Emergency service - General - Paediatric - Localized specializations: anaesthesia, plastic and repair surgery, gynaecology and obstetrics, laboratory, internal medicine, paediatrics, radiology, traumatology and urology Day hospital
Diagnostic imaging - Conventional radiology – Helical CT scan - NMR - Colour Doppler ultrasound - Stereotaxic mammography - Bone densitometry - Orthopantomography Laboratory of clinical analysis Laboratory of pathological anatomy Differentiated services Refractive surgery - Excimer laser Therapeutic and diagnostic endoscopy unit Sleep disorders unit Prenatal diagnosis unit Pain relief unit Urology unit: bladder cancer early detection
New external examination centre Healthcare in more than 23 specializations in the clinic’s facilities, with a Centre of specializations and primary care at the centre of Lérida.
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Asisa Activity Report 2014
Clínica Belén MURCIA
Area: 6.300 m2. Health and Social Centre with specialized health staff. Incentive system for Labour Risk Prevention (BONUS).
Healthcare services Health and social centre - Rooms External examination rooms Differentiated services Assisted human reproduction unit Lithotripsy unit Nuclear medicine Rehabilitation unit
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Nowadays, Clínica Belén works as a health and social centre located in the city centre. With capacity for 90 residents, suitable for a future extension, it has extensive facilities with gardens and leisure areas for the elderly who live in the centre, their home. The is available for permanent, temporary, weekend, holidays or family break stays and has subsidized vacancies agreed with the Social Action Institute of Murcia (IMAS). The rehabilitation area has renowned professionals and state-of-the-art techniques in traumatology, rheumatology and orthopaedics, pelvic soil recovery, osteopathy and kinesiology, neurology, postural re-education of the column, cardiac, respiratory and paediatric rehabilitation and traffic accidents.
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5 PROFESSIONALISM Asisa Hospital Group
Clínica Santa Isabel SEVILLA
Area: 7,000 m2. Medical-surgical care in more than 30 specializations. Advanced Quality Accreditation by the Andalusian Health Quality Agency. Recognised by quality certification: · ISO 9001:2008
Healthcare services Rooms 83 Surgery unit 6 - General operation rooms - Post-surgical resuscitation area - Ophthalmology Obstetric area Intensive care unit Emergency service - General - Paediatric - Gynaecologic - Face-to-face and localized specializations Day hospital - Haemodialysis Central services Diagnostic imaging - Digital conventional radiology - Remote control - Mammography - Orthopantomography - 6 4-cut Multicut CT scan, coronary CT angiogram - Nuclear magnetic resonance - Ultrasonography - Digital mammography - Bone densitometry - New high-tech ultrasound scanners - Virtual colonoscopy
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Laboratory of clinical analysis Hemodynamic room External examination rooms (20 rooms) Endoscopies room Differentiated services Comprehensive women’s centre Ophthalmology Odontology Clinical neurophysiology unit Traffic injuries unit Medical examination unit Endoscopy room Oncologic day hospital Clinical cardiology area: Cardiology unit, endurance test, echocardiography, Holter and cardiac surgery Vascular surgery area. Traveller medicine service and international vaccination
Asisa Activity Report 2014
Clínica Montpellier ZARAGOZA
Area: 11,000 m2. Medical-surgical care in more than 30 specializations. Centre linked to the School of Medicine of the University of Zaragoza. New obstetric and comprehensive delivery care area.
Healthcare services Rooms - Individual rooms - Suites - Special rooms Surgery unit - General operation rooms - MAS operation rooms - Post-anaesthetic resuscitation area - Endoscopy area - Interventionist and vascular hemodynamic room Intensive care area Obstetrics and neonatology area - Delivery rooms - Dilation rooms - Neonatology : nursery and incubators + breastfeeding room - Neonatal care Emergency service - General - Paediatric - Obstetric – gynaecologic - Medical – surgical specializations (face-to-face and localized) Day hospital Central services Diagnostic imaging - Conventional radiology - CT scan - NMR - Ultrasonography - Mammography
88 4 4 5 2
- Eco-Doppler vascular - Remote control - Orthopantomography - Densitometry Laboratory of clinical analysis Rehabilitation External examination rooms of medical and surgical specializations Neurophysiology Endoscopies Differentiated services
2 2
Assisted human reproduction unit Morbid and metabolic obesity surgery unit Hypertension and cardiovascular risk factors unit Integrated cardiology unit (diagnostic, interventionist and cardiac surgery) Cardiac rehabilitation unit Obstetrics and gynaecology unit Neurofunctional disorder and neurological syndromes unit Hepato-bilio-pancreatic surgery unit Plastic surgery, health and beauty unit Ophthalmology unit Check-up and medical exploration unit Hyperhidrosis and facial blushing unit Traffic injuries unit Sports medicine unit Psychology unit
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SOCIAL ACTION OUR ENTIRE HELP NEXT TO EVERYONE
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Asisa Activity Report 2014
INSTITUTIONAL Nueva Economía’s Forum Europa Asisa intervenes, through the collaboration with the Forum Europa of Nueva Economía, in one of the most important and influential
debate and conference centres of the Spanish social scene. Each week the meetings of the Forum become a real intellectual reference of the political, social and financial development of the country given the importance and expectation aroused by the speakers: Chiefs of State and Government, representatives of institutions, social agents and personalities of the financial and business world, who ensure a great ability to convene and a wide impact.
Asisa-Lavinia Committee on Bioethics and Health Law During the year 2014, the Committee on Bioethics and Health Law continued its permanent consulting work. It also kept the training line for professionals programming analysis and debate meetings:
”Medical-legal problems of surgical treatments” It was held on 12 June 2014 with the participation of Dr Rosa Fernández Lobato. Specialist in General and Digestive Surgery. Medical-Surgical Assistant Director Hospital General Universitario Puerta de Hierro and Mr José Manuel Maza Martín. Magistrate, 2nd courtroom of the Supreme Court.
“Analysis of emergency healthcare” It was held on 11 February 2014 and had the participation of renowned members of the AsisaLavinia Committee on Bioethics and Health Law: Dr Mr Carlos Zarco Alonso. Medical Director Hospital Moncloa. Dr Mr Fernando Bandrés Moya. Professor of the School of Medicine of the Complutense University of Madrid. Dr Mr Santiago Delgado Bueno. Medical Examiner. Dr Mr Benjamín Herreros Ruiz-Valdepeñas. Doctor specialist in Internal Medicine. Professor of Medical Arts UEM and Dr Juan Carlos Álvarez. Doctor of Medicine and Surgery.
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INSTITUTIONAL Asisa with Asociación Barcelona Salud At the beginning of 2014, Asisa joined as a new member of the Asociación Barcelona Salud, that joins the main companies of the health and pharmaceutical sector in Catalonia, in order to promote the exchange of knowledge, the development of different projects and the spreading of themes related to health. The collaboration agreement between both institutions was executed in an act with the participation of Dr Antonia Solvas, Asisa’s counsellor and delegate in Barcelona, and the president of Barcelona Salud, Dr Josep Brugada.
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The decision of joining to Barcelona Salud answers to the interest of Asisa to reinforce its bet to health promotion and the wish to extends its bonds with other organizations to boost projects that allow improving people’s quality of life. From its birth, one of Asisa’s basic objectives is to promote and foster research, education and study activities, as well as the popularization and spreading of knowledge in the health sector. The agreement with Barcelona Salud will permit to develop these activities and extend the scope of the initiatives in which Asisa participates in Catalonia.
Asisa Activity Report 2014
Asisa and Cáritas against social exclusion Asisa and Cáritas Española signed, on December 2014, a Collaboration Agreement to work jointly in the development of support actions for families under circumstances of vulnerability or social exclusion in Spain. In the signing of the agreement, held at the NGO headquarters, the president of Asisa, Dr Francisco Ivorra, exposed the commitment of the Company with the development of an equal society; on the other hand, Rafael del Río, president of Cáritas,
thanked Asisa for its involvement in providing a lot of people a better life. The first action carried out by Asisa to materialize the agreements signed was Cáritas’ donation of the excess remains of the restaurant vouchers that the insurer awards to its employees. The beneficiaries of such funds will be persons and families vulnerable from a social perspective.
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INSTITUTIONAL Asisa and Ayuda en Acciรณn in favour of dental health In the framework of the collaboration agreement signed by Asisa and Ayuda en Acciรณn, the insurer developed in 2014 a campaign of dental revisions aimed at children at risk of social exclusion in the Autonomous Region
of Madrid. In total, more than 180 children between 3 and 11 years visited the Asisa Dental clinic at General Moscardรณ, where the paediatric dentists practiced an exhaustive dental revision free of charge to each of them. After carrying out the tests and sending the appropriate reports to the families of the students, Asisa took charge of the cost of the necessary treatments of those children with less financial possibilities.
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Asisa Activity Report 2014
Asisa Dental’s solidary action in the Dominican Republic In November, an Asisa Dental team made up of 8 dentists and an assistant participated in a solidary project in Cabarete (Dominican Republic), where they carried out dental revisions to 224 persons between 2 and 72 years during an intense work at the Monkey Jungle clinic. They found different problems, even if they showed a complex basis, derived both from the local diet (very cariogenic) and the lack of education on dental hygiene. The Asisa Dental team that went to the Dominican Republic emphasized that the scarce time available and the great number of patients was a big handicap for their work. However, they lived unique experiences, such as the case of a child whose dentition, discoloured and stained, was reconstructed.
Collaboration with foundations The support to the so-called rare diseases is a commitment acquired by Asisa with those persons who undergo a situation of solitude for the exclusivity of their cases. Asisa works
and collaborates with institutions dedicated to do research on these diseases, such as the Bamberg and the West Syndrome Foundations. The economic contributions made by Asisa in 2014 were assigned to the search of treatments that help to keep alive the hope for a cure in patients and relatives.
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Social Action
INSTITUTIONAL Asisa, technological development award The award emphasized Asisa’s bet on research, development and innovation to position itself at the technological avant-garde.
Asisa received on July 2014 the ComputerWorld Award 2014, which recognizes the work developed by the Company in the last years to promote technological innovation. The award was granted during the ComputerWorld International Conference, held in Spain since 1994. Coinciding with its 20th anniversary, this event of reference of the technological sector wants to
recognize those organizations that for two decades have stood out for their commitment and permanent bet on research, development and innovation, positioning them as strategic concepts. In the case of Asisa, the award recognizes the work developed by the Company in the last years to prepare and implement a System Director Plan that has been essential to ensure the efficiency of its operational model.
Asisa’s president, new protector of the Autónoma University of Madrid Foundation The president of Asisa, Dr Francisco Ivorra, joined in December 2014 the Board of the Autónoma University of Madrid Foundation (AUMF) Foundation in his capacity as Elective Protector. Such Board, whose president of honour is his Majesty the King Felipe VI, is in charge of the Foundation management, administration and representation functions, marking the path to follow and the planning of its activities. The Board has renowned personalities of society, administrations and the management of public and private companies and prominent persons of different branches of knowledge, art and science, such as the persons that hold or have held the highest positions of management at the UAM.
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Asisa Activity Report 2014
Asisa, founder partner of the Association for the Development of Client Experience (DEC) Asisa is one if the 29 large Spanish companies, such as, among others, Banco Santander, Coca-Cola, Iberia, Correos, Endesa, Gas Natural, Fenosa and Aena Aeropuertos, which have joined to create the Association for the Development of Client Experience (DEC), the first professional and business forum exclusively dedicated to Client Experience, born with the objective of designing, researching and analysing the best practices and generating the necessary methodologies and tools so that companies boost their link with their
Asociación para el Desarrollo de la Experiencia de Cliente
Jaime Ortiz, Asisa’s Commercial and Marketing Manager, insisted in clientorientation as the Company’s strategy.
clients to offer them, an unique and distinguishing experience,. Even in a first stage it will be focused in Spain, DEC was born to become an international reference in Spanish speaking countries to collaborate in the promotion of a client-oriented sustainable financial model. This initiative has the collaboration of the CXPA (Customer Experience Professional Association) organization, a reference in this topic in USA.
VIII Biomedicine and Human Rights Seminar and the first Ethics and Society Meeting Asisa Chief Executive Officer, Dr Enrique de Porres, participated in the closing of the VIII International and Inter-university Biomedicine and Human Rights Seminar held in December 2014 and sponsored by Asisa together with other institutions.
Organized by Tejerina Foundation and European Foundation for the Study Reflection and Ethics (Funderética), the Seminar became a meeting and debate point about relevant themes related to new advances of biomedicine, ethics, law and philosophy. That was emphasized during the work sessions and the closing in which, together to Dr de Porres, participated Dr José Luis Álvarez Sala, dean of the School of Medicine of the Complutense University of Madrid; Armando Tejerina, president of Tejerina Foundation; and Fernando Bandrés, president of the Organizing Committeé of the VIII Seminar.
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INSTITUTIONAL IDIS Meeting at the Hospital Inmaculada of Granada The Hospital Inmaculada of Granada, of Asisa Hospital Group, hosted the “Private Healthcare in Andalusia: Adding Value” meeting, where they presented data about the publicprivate health collaboration in Andalusia and the “Private Health Barometer in Andalusia”, prepared by the Institute for the Development and Integration of Health (IDIS). The meeting brought to light the essential role of private healthcare for the Andalusian health system: it improves the access of people to healthcare, as it has 26 % of the beds.
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During the meeting they also presented the latest data of the Private Health Barometer in Andalusia, which granted a B mark to the global healthcare of private health services: the insured qualified the attention and accessibility features with an average of 7 and 7.4 respectively. The meeting had the participation, among others, of the delegate of Asisa in Granada, Dr Francisco Anguita, and the vice-president of the IDIS, Dr Luis Mayero.
Asisa Activity Report 2014
XXXVIII Assembly of Lavinia, Cooperative Company Asisa closed the year 2013 with a growth in premium turnover and in the number of insured for four consecutive years.
In the framework of the XXXVIII General Assembly of the Lavinia Cooperative, Asisa’s sole shareholder, held on 18 and 20 June in Toledo and inaugurated by the president of Asisa and Lavinia, Dr Francisco Ivorra, the mayor of Toledo, Emiliano GarcíaPage, the president of the Medical College of Toledo, Dr Luis Rodríguez Padial, and the chief executive officer of the Company, Dr Enrique de Porres, they presented the results of the Asisa Group corresponding to the financial year 2013. In premium turnover, the data showed, one more year, that Asisa Group keeps growing beyond the average of the sector; it reached 969.8 million Euros, 3.03 % more than in 2012, when the average of the sector grew 2 %. Whereas the number of private healthcare insured experienced a 8.39 % increase, consolidating its market share beyond 14.1 % of the total of the health insurance sector. The good results, especially significant given the adverse environment for the deep financial crisis, must be attributed, according to Dr Ivorra,
to a correct management, the good behaviour of the business areas and the success of international projects:
•G rowth of Asisa Dental, a 16.6 % increase compared to the previous financial year • Reinforcement of the commercial network with the opening of 15 new agencies all over the country • C onsolidation of the distribution agreements (Banco Santander, Banca March and El Corte Inglés) • High valuation of Asisa by collective insurance users, according to a study of the consulting company Medicalmarketing&co • Investment in the Asisa Hospital Group, 92 millions invested since 2009 • International expansion, Equatorial Guinea and Morocco
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CULTURAL PATRONAGE MARQ Asisa has a collaboration agreement with the Archaeological Provincial Museum of Alicante (MARQ). In the context of this agreement, in 2014 the Company promoted the exhibition “Señores del Cielo y de la Tierra”, that for more than six months exhibited the archaeological treasures of the Chinese dynasty Han.
Albéniz Foundation
Since 2006, Asisa collaborated with the Albéniz Foundation sponsoring the Óscar Esplá Group, a stringed quartet made up of talented young persons educated at the Reina Sofia High School of Music. Throughout 2014, Asisa organized three concerts with Albéniz Foundation held in Cádiz, Oviedo and Madrid.
Villaviciosa de Odón As every summer, Asisa collaborated in the chamber music festival held at the Madrid town of Villaviciosa de Odón. The VIII edition, held on 11-19 July 2014, had in the opening concert the trio La Ritirata, that performed works of Haendel, Vivaldi, Purcell and Bach.
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Asisa Activity Report 2014
Health Gastronomy National Award The award recognizes the work of persons and institutions to promote healthy food.
On 1 July 2014, the Royal Academy of Gastronomy granted the first National Award of Healthy Gastronomy, created in collaboration with Asisa, a founder company protector of the association of friends of the Royal Academy of Gastronomy, which recognizes the work of a person and an institution in the promotion of healthy food.
The award-winners were Ismael Díaz Yubero and the Spanish Agency of Food Security and Nutrition (AESAN). Together to the award-winners, the Royal Academy of Gastronomy recognized the contribution of healthy food of Dr José Enrique Campillo, Professor of Physiology at the School of Medicine of the University of Extremadura; and Gregorio Varela, president of the Spanish Foundationof Nutrition (FEN). The granting of the first Healthy Gastronomy National Award was held in the ceremony of the National Gastronomy Awards, sponsored by Asisa and chaired by José Manuel Soria, minister of Industry, Energy and Tourism.
Asisa publishes the book “Cardiovascular Healthy Gastronomy” Asisa, with the coordination of the president of the Royal Academy of Gastronomy, Rafael Ansón and the collaboration of the president of the Spanish Nutrition Foundation, Gregorio Varela, published in December 2014 the book “Cardiovascular Healthy Gastronomy”, published by Everest.
The book, the first of a series dedicated to promote the healthy aspects of food, intends to bring to light that gastronomy is an ally of health and one of the main sources of joy. In order to prove these principles, fourteen of the most renowned Spanish cooks provide their knowledge and creativity offering very healthy and attractive plates: Juan Mari Arzak, Martín Berasategui, Ricard Camarena, Ramón Freixa, Juanjo López Bedmar, Nacho Manzano, Francis Paniego, Toño Pérez, Fina Puigdevall, Joan Roca, Paco Roncero, Mario Sandoval, Pepe Solla and Óscar Velasco.
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SPORTS SPONSORSHIPS Asisa promotes the support to the youth system for their contribution to the people’s physical and emotional development.
Asisa’s commitment with sports is linked to its rationale, taking care of people. Promoting the values that it represents such as teamwork, competitiveness, personal development and perseverance is the objective of Asisa’s support to different sports activities, but especially Asisa believes in sports from the youth system, and therefore we bet on the young and give them support in the development of essential qualities in their training and personal growth.
Youth system Asisa’s support to the reserves of young players of professional teams to give an opportunity to the young becomes a reality in the Asisa-Reino de León Tournament announced every year in Leon city. In 2014, the XIII edition of the Asisa-Reino de León Tournament was held on 20-22 June and had the participation of the children’s teams Real Madrid C.F., F.C. Barcelona, Atletic Club de Bilbao, Sevilla F.C., S.L. Benfica and the Leon Team. The winner was the Portuguese team S.L. Benfica.
Professional For teams of different categories and modalities in the professional field such as, among others, Levante U.D, Hércules C.F., Cádiz F.C., Córdoba and Ademar. Asisa acts as a health supplier in the field of sports medicine.
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Asisa Activity Report 2014
Federations
Asisa collaborates with numerous federations in different disciplines, in total 225,000 affiliates in handball, basketball, football, tennis and padel tennis. But it is worth noting the patronage of the National Team of Synchronized Swimming, which has gained many victories.
Minority sports
Solidary sports
Asisa co-sponsored the V Edition of Run for Parkinson’s 2014. The mass event, organized to help more than five million persons who suffer this disease all over the world. The races were held in the month of April in 100 cities of 10 European and American countries and gathered more than 100,000 persons solidary with the needs of patients with Parkinson.
Asisa is also with the less known, those athletes whose work has little impact in the media and who need help to improve their sports in practice, such as the golfer Borja Etchart, champion of the Barcelona Cup 2008 and the canoeist Saúl Craviotto, Olympic medallist in Beijing.
ASISA, PATROCINADOR DEL EQUIPO NACIONAL DE NATACIÓN SINCRONIZADA
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ASISA AND UNIVERSITY International universities A study on prostate cancer cofounded by Asisa was presented at ASCO, the main world conference on oncology.
Asisa increased its activity at the international academic scene with collaboration alliances, research project funding and support to professional training: Research Harvard University • Dr Xabier García-Albéniz, who develops his work at the Harvard School of Public Health, Boston, presented a research against cancer co-funded by Asisa at the meeting of the American Society of Clinical Oncology (ASCO), held in Chicago and in the field of oncology. The work was titled “Immediate versus deferred initiation of androgen deprivation therapy in prostate cancer patients with PSA-only relapse” • A sisa collaborates with Harvard University in pharmaceutical and epidemiological research
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University of Michigan With the University of Michigan, Asisa promotes mother & child health studies. University of Massachusetts Early diagnosis and intervention in Alzheimer is the field in which Asisa collaborates with this university. Training In the field of training, Asisa keeps two projects active: one that allows the professional development of students of the University of Santiago de Chile (USACH) thanks to an internship programme in Asisa and other companies of the sector; and other, the research symposiums organized every summer by the International Academic Program (IAP) at the Harvard campus and that in 2014 had the participation of four employees of Asisa: José Peiró, manager of Innovation Systems and Projects, Javier Cañas, Head of Organization and Projects, Ana González, of the Organization area and Carlos Hernández Garay, of the Marketing area. They all insisted in the high quality of the contents and the excellent level of the teaching staff.
Asisa Activity Report 2014
UAM-Asisa Chair on Medical Management and Health Economy In the context of this Chair we grant two awards: to the best doctoral thesis, endowed with 6,000 Euros; and to the best work published on Medical Management and Health Economy, endowed with 3,000 Euros: • The award to the best doctoral thesis, that held its 10th edition in 2014, recognized the work “Comparison of two healthcare models in the field of internal Medicine: the traditional model and a model based on Primary Care coordination”, whose author is Dr José Manuel Machín Lázaro.
• The best work on Medical Management and Health Economy published in specialized journals in 2013, that held its 5th edition, was granted to the research work “Estimating Total Informal Care Costs in Spain. Can Formal Care Reduce it?”, whose authors are Pablo Moya, Francisco Escribano and Isabel Pardo.
10th anniversary of the UAM-ASISA Chair The 2014 award ceremony also served to celebrate the 10th anniversary of the UAM-Asisa Chair. Asisa and the Autónoma University of Madrid have maintained since 2004 a Framework Agreement of collaboration to which the Chair on Medical Management and Health Economy belongs. Its objective was to promote and boost research, education and study activities, as well as the popularization and spreading of the knowledge on medical management and health economy.
UAM homage to Patronage Chairs Recognizing the important role carried out in students’ training and in the promotion of research programmes was the objective of the homage paid by the Autónoma University of Madrid
in June to the Patronage Chairs that the institution maintains active with the collaboration of several companies, like Asisa, among others. The homage had the participation, among other speakers, of the chancellor of the UAM, José M. Sanz; the general manager of the Foundation of the Universidad Autónoma de Madrid, María Artola; and Asisa president, Dr Francisco Ivorra, who insisted in the importance of the alliance with the university in the search for innovation and efficiency. 73
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ASISA AND UNIVERSITY Asisa Chair in Health Sciences at the UEM The Chair announced in 2014 two research scholarship to promote R&D actions in the field of research in Biomedical Sciences and Health Sciences and an award to the best academic record grated in the Ceremony of the IV Health Management Classroom held on 12 November 2014: • Research scholarships: · “Platform of access to biometric data in the cloud for the monitoring and prevention of chronic diseases”, whose main researcher is Mr Enrique Puertas Sanz, doctor in information technologies applied by the European University of Madrid in the year 2005. Aid amount: 6,000 Euros.
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· “The e-patient in e-nutrition, phase III”, whose main researcher is Ms Ascensión Blanco Fernández, Psychology Professor with an A mark cum laude unanimously granted by the Universidad Autónoma de Madrid in November 2007. Aid amount: 6,000 Euros. • Best academic record award in the degrees of Health Sciences and Biomedical Sciences of the UEM. In 2014 the winner was the nurse Mª Pilar Espinosa Hernández who, with an average grade of 9.13, was awarded with the prize in the Nursery degree endowed with 7,000 Euros to study a master at the UEM.
Asisa Activity Report 2014
Asisa Rey Juan Carlos University Chair of Humanitarian Medicine Asisa has allocated a maximum annual endowment of 27,000 Euros to fund the actions and the activity to be developed by the Chair distributed as follows:
• Activities of the official master on humanitarian medicine training and management imparted at the London School of Hygiene and Tropical Medicine endowed with 18,500 Euros. The subject of the course was healthcare in places with conflicts and displaced persons. It was imparted by Dr Egbert Sondorp, Professor of conflicts and health at the Department of Public Health and Policy of the LSHTM
• Two awards to the best research project/doctoral thesis on humanitarian medicine/ cooperation and development endowed with 3,000 Euros each. In the year 2014 the directors of the Chair decided to declare this category null and void • Award to the best final master dissertation on humanitarian medicine/cooperation and development of the School of Health Sciences, endowed with 4,500 Euros. The winner was Mr Pedro Campuzano Cuadrado with his work “Intervention study on sexual and reproductive health integration and HIV in Namibia”
Asisa and the University of Alicante with the elderly Asisa signed in January 2014 an agreement with University of Alicante (UA) to promote education in subjects related to health, healthy ageing and quality of life of the population in general, especially of the elder. The agreement, signed by Mr Manuel Palomar, chancellor of the University, and
education. Asisa also will contribute with regular professionals of Clínica Vistahermosa, who will be in charge of imparting the courses.
Dr Federico Ballina, medical delegate of Asisa in Alicante, became a reality with the funding of four practical workshops, that complement the training programmes of the University of Alicante through the Permanent University, specialized in adult
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6 AID
Social Action
ASISA AND UNIVERSITY CEU San Pablo Master In January 2014 Asisa and the San Pablo CEU University signed a collaboration agreement pursuant to which the insurer will sponsor the Official Master in Architecture, Organization and Management of Hospital Infrastructures. The delegate of Asisa in Madrid, Dr Luis Mayero;
the general manager of the San Pablo-CEU University Foundation , Raúl Mayoral Benito; and the general assistant manager, Ramón Ubieta Bravo signed the agreement. Through this agreement, Asisa will support the activities of the Official Master on Architecture, Organization and Management of Hospital Infrastructures, imparted at the School of Medicine of the CEU. This university programme, designed to achieve a high-level specific education, is aimed at different professionals: architects, engineers, physicians and, in general, professionals of all sectors that converge in the organization, construction, administration, supply and maintenance of complex buildings, like hospitals.
University Hospital Moncloa In its first year as university hospital, 21 student of the year 4 of Medicine at the European University of Madrid studied entirely theoretical and practical education at Hospital Moncloa. The agreement signed with the university was born with an initial duration of six academic courses and very specific objectives: romoting the use of the human P and material resources of the Hospital Moncloa for medical education, both graduate and postgraduate, fostering their update with excellence criteria
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• Cooperating so that the university research and education related to Medicine and the Hospital Moncloa operation and management may be used in the permanent improvement of healthcare • Boosting basic and applied research in university training, coordinating the activities of the University with those of Hospital Moncloa for a better use of human and material resources
Asisa Activity Report 2014
KNOWLEDGE AND POPULARIZATION The Chancellor of the MIT, Eric Grimson, participates at an Asisa forum Nanotechnology will stir up the early detection of cancer and its treatment.
The chancellor of the Massachusetts Institute of Technology (MIT), Eric Grimson, participated at the Foro España Innova, organized by Nueva Economía and sponsored by Asisa. Grimson, professor at the Harvard School of Medicine, explained some of the latest advances in medical research through nanotechnology. In his paper, Grimson emphasized that the MIT is working at the development of a project that could stir up, on the one hand, the early detection of cancer and, on the other hand, its treatment, as it permits to treat with chemotherapy only the tumours detected.
This new technique consists in injecting in the human body certain tiny phosphorescent crystals that get adhered to cancer cells, indicating the affected area accurately. After determining the presence of the cancerous tumour, the oncologist may apply chemotherapy just on malignant cells, without contaminating the rest of the body. Asisa was represented at Professor Grimson’s lecture by the director Dr Luis Ortiz and the chief executive officer, Dr Enrique de Porres.
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6 AID
Social Action
KNOWLEDGE AND POPULARIZATION Health Management Classroom Every year the Health Management Classroom, under the management of the Asisa-UEM Chair, gathers important professionals of health management with very specific objectives: •P romoting debate forums • P romoting studies of health managers’ function • P roviding an academic environment to improve the health system • Creating an academic and professional training and development knowledge channel • E stablishing a line of publications with the papers and communications of the Classroom
The core theme of the IV Health Management Classroom, held on 12 November 2014 at the UEM Campus of Villaviciosa de Odón, was “Ebola disease in Spain: public health, ethics and communication”. The act was opened by Mr Sergio Calvo Fernández, director of the Doctorate and Research School of the European University, and had the speakers: Mr Ángel Gil, physician and professor of Preventive Medicine and Public Health; Mr Benjamín Herreros, director of the Instituto de Ética Francisco Vallés, European University of Madrid and Mr Fernando González Urbaneja, journalist and member of the Commission of Journalism Arbitration, Complaints and Deontology. The closing ceremony was chaired by the chief executive officer of Asisa, Dr Enrique de Porres.
Spanish Royal Academy of Medicine In April 2014 Asisa and the National Royal Academy of Medicine (RANM), through its Foundation, reached an agreement in order to promote the organization and spreading of activities of scientific-medical interest. The agreement was signed
in the Academy of the president of the RANM, professor Joaquín Poch, and the president of Asisa, Dr Francisco Ivorra. The agreement, valid throughout 2014, also considered the celebration of several scientific meetings. The first activity carried out jointly in the framework of this agreement was an extraordinary scientific session on bull-fighting surgery, coordinated by the Ranking Member Enrique Moreno, which had the participation of eminent figures of bull-fighting surgery, such as the doctors Vila, Val-Carreres and García Padrós.
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Asisa Activity Report 2014
Analiza scientific meeting Analiza started in 2014 the organization of scientific meetings to promote the popularization of the last research advances.
The clinical analysis company Analiza, a company co-owned by Asisa, revealed in 2014 its commitment with research in the area of medical knowledge, the popularization of the latest scientific advances and their practical application organizing
scientific meetings where speakers shared their research achievements. The first Analiza Biomedicine scientific meeting was held on 12 May at the Aula Jiménez Díaz of the Illustrious Official Medical College of Madrid under the title “Cancer: Laboratory and Clinic. Towards treatment personalization”. On 17 December, at the University Hospital Moncloa, they held the meeting “Chronic intestinal inflammatory disease”.
Spanish Medical-Surgical Academy The Spanish Medical-Surgical Academy held on February 2014 the opening of the academic course with a master lecture given by the president of the Senate, Pío García-Escudero, under the title “Welfare Society: a Collective Challenge”. The act was
chaired by Dr Luis Ortiz Quintana, president of the Academy and Asisa’s director, with the presence of the Health Minister of the Autonomous Region of Madrid, Francisco Javier Rodríguez, Asisa’s president, Dr Francisco Ivorra, and the Chief Executive Officer, Dr Enrique de Porres. Asisa and the Spanish MedicalSurgical Academy maintain a collaboration agreement for which the insurer is a collaborative company under the range of Member of Honour.
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6 AID
Social Action
COMPETITIONS AND AWARDS VI Asisa International Photography Contest Every year the number of authors and works presented increases; in 2014 there were 254 authors and 1,917 photos in the three categories.
Dr Francisco Ivorra, president of Asisa, chaired the awards ceremony of the VI International Photography Contest together with the secretary of the jury, Dr Manuel Viola and several members of the jury that selected the winning works among the 1,917 photos presented by 254 authors. Xavier Ferrer Chust was the winner of Asisa First Prize to the Best Author, after obtaining the Honour Prize in the “Free” category for “27 horas”. In the other two categories, the judges recognized the work of Belén Caballero Sanchís, Honour Prize in the “Maternity and/or Childhood” theme for “Colección Infancia” and of José Ramón Luna de la Ossa, Honour Prize in the “Nature” theme for “La Memoria del Mar”. The winner in each category received a prize of 5,000 euros and the Gold Medal of the Spanish Confederation of Photography (CEF). Together to these works, Asisa granted 22 more prizes endowed with 300 Euros for the acquisition of the photos (10 in the free category and six in each of the other two categories). In total, the VI International Contest was endowed with 21,600 Euros in prizes. The jury that assessed the works and granted the awards was formed by Josep Ma Ribas i Prous, Gabriel Brau Gelabert, Isabel Muñoz Villanueva,
80
Fernando Puche Alosete and Publio López Mondéjar, they all references of the world of photography, both in Spain and abroad. During his intervention in the opening ceremony, Josep Ma Ribas i Prous, president of the jury, appreciated Asisa’s commitment with culture promotion and appreciated the quality of the works presented and the high level of his colleagues of the jury. On the other hand, Dr Francisco Ivorra emphasized the commitment with culture and the support to creators as one of Asisa’s distinguishing marks, recognised the prestige of the contest, endorsed both by the quality of the works and by the composition of the jury and promised Asisa’s support and backup for future editions. The works awarded were exhibited for a month at El Águila Gallery (C/ Ramírez de Prado, 3, Madrid). The show was later exhibited in different medical centres of the Company located in different points of the country.
Asisa Activity Report 2014
Xavier Ferrer Chust “27 horas”
José Ramón Luna de la Ossa “La Memoria del Mar”
Belén Caballero Sanchís “Colección Infancia”
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7
COOPERATION ESPRIU FOUNDATION AMONG THE
250
MOST IMPORTANT COOPERATIVES IN THE WORLD
82
Asisa Activity Report 2014
Centenary of Dr Espriu’s Birth In the centenary of the birth of Dr Espriu his healthcare model, which dignifies the doctorpatient relationship, is still current.
In 2014 were 100 years from doctor Josep Espriu’s birth, a physician ahead from his time and founder of Espriu Foundation’s institutions. On 13 October 2014, the Foundation gathered about 1,800 persons in Barcelona to celebrate this centenary. The act, marked by affection and memories of the founder, was held with the participation of the regional minister of health of the Catalonian Government, Mr Boi Ruiz, and the mayor of Barcelona, Mr Xavier Trías, who emphasized the importance of the institutions created by Dr Espriu for the Spanish healthcare system.
Mr Francisco Ivorra, paid a warm homage with their words to Dr Espriu, recognizing him as one of the most important figures of the Spanish healthcare system in the 20th century. The centenary of the birth of Dr Espriu coincided with the 25th anniversary of the Foundation named after him, which continues developing his vision of creating an healthcare model that dignifies the relationship between doctor and patient; a model starred by persons through cooperatives of physician and users.
On the other hand, the president of then Espriu Foundation and the cooperative Scias, Ms Teresa Basurte and the presidents of Assistència Sanitària, Mr Ignacio Orce, and Asisa,
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7 COOPERATION Espriu Foundation
2nd International Summit of Co-operatives in Quebec More than 3,000 persons from 93 countries participated at the International Summit of Co-operatives 2014 held at the city of Quebec on 6-9 October. The debates focused on the resolution of the main global challenges, such as the access to healthcare and health services. The summit brought to light the important contribution of the cooperative movement for a world economy more stable and more concerned about people. Dr Gerard Martí, supporter of the Espriu Foundation, and Dr José Carlos Guisado, president of the International Health Cooperative Organization (IHCO), participated in the plenary session titled “Accessing healthcare”, and showed the experience of the health cooperative network constituted by the Espriu Foundation, as well as the reality of health cooperative
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movement In numerous countries to those attending. During the summit, they presented the results of several international studies; in the healthcare field, they showed that less than 81 million persons in the world are linked to the more than 5,000 health cooperatives under research; in the financial field, that cooperatives generate 250 millions of job positions all over the world and 12 % of the employment of the G20 countries. On the other hand, the 3rd World Cooperative Monitor, sponsored by the Espriu Foundation, revealed that the turnover of the 300 main cooperatives of the world amounts to 2,200 million Dollars (1,770 million Euros), equivalent to Brazil’s GDP.
8
LEADERSHIP MARKETING, COMMERCIAL AND COMMUNICATION OBJECTIVE: MARKET LEADERS
85
8 LEADERSHIP
Marketing, Commercial and Communication
MARKETING AND ADVERTISING The campaign improved significantly the advertising recall rates: renown, consideration and brand preference.
Institutional advertising campaign In 2014 we launched an institutional advertising campaign, continuing with that created in 2013, which reinforced the Asisa’s differentiated positioning: its capacity to reinvest profits in healthcare improvements. The motto “Our benefit is your health” presented Asisa as a Company aimed at the client and capable to guarantee the access to a quality health service. In order to secure the message of brand reliability we resorted to the three most relevant targets: a mother with her child in representation of family (individual insurance), an executive in representation of the business sector (collective insurance) and a doctor in representation of the medical collective (medical staff). We used different versions of pieces in the media: TV, online, exterior and radio. The broadcast wave on December 2014 contributed to improve the advertising recall rates significantly: renown, consideration and brand preference, obtaining significant data in message settlement regarding reinvestment
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as communication axis and brand territory. Marketing campaigns Throughout 2014 we launched several product promotion and attracting campaigns in different commercial segments: dental, particulars, large corporate accounts, SMEs and civil servants, using different interactive advertising media and modalities such as SEM, Affiliate Marketing and Display Media (Content Delivery Networks), etc. Just like in previous years, they insisted in loyalty and retention campaign, mainly of high-value clients and brand-related profiles (women’s segment, families...) and at decisive permanence moments (premium rises, holidays, etc.).
Asisa Activity Report 2014
AF Prensa _angel_2_media 247,8x166,1.pdf
C
M
Support to Asisa Hospital Group
Interactive marketing
In the field of Asisa Hospital Group it is worth noting the campaigns developed for the centres: Hospital El Ángel, Clínica Los Naranjos, Clínica Montpellier, Hospital Inmaculada, Clínica Santa Isabel and Hospital Jerez Puerta del Sur.
The Advertising department led the Company’s digitalization, giving support to other areas. This way, they designed the new Asisa intranet, proposed a new commercial module for the web asisa.es, built the new Asiser business positioning and developed more than 30 communication customized plans for large accounts’ collectives.
3
9/1/15
13:45
One more year, the Company’s search positioning strategy was a success, obtaining historical results and leading the health insurance category.
TENER ÁNGEL ES PONER TODO UN HOSPITAL DE VANGUARDIA AL CUIDADO DE TU CORAZÓN
Y
CM
MY
CY
CMY
K
Tener Ángel es estar a la vanguardia de la medicina privada en Málaga, y seguir creciendo con una Nueva Unidad de Arritmias: Ampliación de la Unidad de Cardiología con una Nueva Unidad de Arritmias para completar nuestra oferta integral para el diagnostico y tratamiento de cualquier tipo de enfermedad cardiaca. Con la última tecnología: Holter, Mapa, Tilt test, Ergometría, Ecocardiología Transtorácica y Transesofágica.
Y, además: Unidad de Cirugía Cardiaca. Unidad de Cardiología Intervencionista. Contribuimos activamente al desarrollo de nuevas técnicas, como la ablación por radio frecuencia y navegador, la ablación en fibrilación auricular y la resincronización cardiaca. Tener Ángel es poner las instalaciones, la tecnología y el equipo médico a tu servicio y al de los tuyos.
A la vanguardia de la medicina privada en Málaga C/ Corregidor Nicolás Isidro, 16. Málaga.
952 04 50 00
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8 LEADERSHIP
Marketing, Commercial and Communication
DIRECT NETWORKS Asisa’s own network generated in 2014 a production of 159,834 policies.
The activity of the area was marked in 2014 by the design, implementation and conclusion of strategic plans that affect the evolution of the commercial network: Career plan Throughout the year 2014 we carried out the adaptation of the entire SelfOwned Network to the new Career Plan, whose implementation started on January in the Madrid branch. At the same time, we designed a proposal for the Coordinators Career Plan and the SME Agent Career Plan. Training portal 2014 supposed the consolidation of the training portal as an efficient channel to impart online courses through the entire network. We revised, extended and managed contents according to the objectives fixed by the Company. At the end of the year there were 1,200 new users and we had imparted 946 courses. Incentive plan The design of the Annual Incentive Plan 2014 aimed at the entire SelfOwned Network was linked to the implementation of monthly and bimonthly campaigns from January to December.
The Incentive Trip, which every year recognizes the highest productions according to the objectives established, took the most productive agents to the Toscana and Florence, Italy. They enjoyed the Renaissance art par excellence and taste the extraordinary Italian cuisine between 7-11 May. Commercial development 2014 One more year we implemented the commercial development plan designed for the financial year whose objectives with regard to evaluation, capitation and registrations in the Self-Owned Network by Fields had an exhaustive monitoring in all the branches. At the end of the year Asisa had a network of 1,396 agents and 47 local agencies that generated a production of 159,834 policies. Network Policies • Exclusive agents • Local agencies • Local brokers • Associated agents
730 47 638 28
85,367 9,231 48,871 16,365
Phone sale Insurance sale by phone reached 8,514 policies distributed as follows: • Health policies • Dental policies • Accident policies
2,578 4,395 1,541
Agent-map plan For the recruitment of new agents, we designed and implemented a new protocol that comprised the whole process; recruitment, selection, reception and mentoring.
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Asisa Activity Report 2014
LARGE ACCOUNTS It is worth noting the high affectivity ratio of the large accounts, 41.68 % of the offers presented.
Large accounts have become one of the pillars of Asisa’s network. With a 25 % growth in the last two financial years, Asisa’s Company department has passed from a portfolio size of 32 % in 2012, to 39 % in the year 2014. This represents the success of a segment on which Asisa has firmly bet dedicating resources and human capital. The high affectivity ratio supports large accounts’ path, which in 2014 reached 41.54 %, with a close of 879 collectives out of 2,116 offers presented: Distribution of collectives among the different business lines: • Public tenders
33
• Sale networks:
85
• Brokers
117
Healthy Company Initiative Asisa spread and started to implement among its main large clients the Health Company in order to improve the well being of the most important asset of the companies, their employees. Through active policies to promote healthy habits companies must comply with in the fields of physical exercise, food, mindfulness, posture correction and anti- aging, we will manage to increase employees’ satisfaction in their job position, which will turn into a better employees’ internal perception and external consideration as a company committed with health.
asisa
SALUDABLE
Hablamos de salud
• L arge distribution networks 149 (El Corte Inglés, Banca March and Banco Santander) • KAM
495
LA SALUD DE SU EMPRESA ES LA SUMA DE LA SALUD DE TODOS LOS QUE TRABAJAN EN ELLA.
asisa
SALUDABLE
Hablamos de salud
89
8 LEADERSHIP
Marketing, Commercial and Communication
PROTECCIÓN
CLIENT MANAGEMENT The client-oriented strategy has improved its valuation year after year.
Clients valued the actions carried out positively, granting scores higher than those registered in the previous financial year. • Client-satisfaction survey, the surveys generated improving results in all the indicators:
Para inspección postal abrir aquí.
Apartado de correos xxxxxx xxxxxx Madrid
BIENESTAR
SEGURIDAD
PARA SU SALUD ES LO PRIMERO, PERO NO LO ÚNICO.
PARA SU SALUD ES LO PRIMERO, PERO NO LO ÚNICO.
SEGURIDAD Apartado de correos xxxxxx xxxxxx Madrid
· GENERAL SATISFACTION:
8.25
· General medicine
9.02
· Medical specializations
8.77
• Measuring the experience in the branch of Madrid, the satisfaction level with the interaction carried out was 9.3 out of 10 with more than 6,800 surveys • Client retention, the good work carried out in search of the better solution for the insured that requested to be removed contributed to the success of the actions implemented
Para inspección postal abrir aquí.
PROTECCIÓN
PARA SU SALUD ES LO PRIMERO, PERO NO LO ÚNICO.
• Communications, during 2014 we increased the communication with the clients by email, achieving a more direct and closer impact
PROTECCIÓN Para inspección postal abrir aquí.
BIENESTAR
• We continued working in the main branches through the figure of the Head of Personal Attention, launching improvements in the customer service of each branch, which permitted to increase satisfaction in this channel from de 8.44 to 8.69 SEGURIDAD
Apartado de correos xxxxxx xxxxxx Madrid
• Tesalia Project, during 2014 and in the context of the Tesalia project, continued promoting actions to answer to the professionals’ requests to facilitate their relationship with the Company
Apartado de correos xxxxxx xxxxxx Madrid
SEGURIDAD
PARA SU SALUD ES LO PRIMERO, PERO NO LO ÚNICO.
BIENESTAR
Para inspección postal abrir aquí.
• Tesalia Newsletter, a quarterly publication that was born to bring the novelties of the sector closer to health professionals and share relevant news and initiatives of the Group, besides spreading the collaborators’ activity and strengthening the relationship with them PROTECCIÓN
• L aunch of the Professional Line, a service that identifies the different service channels offered by Asisa to health professionals (by phone, web, through the Professional Portal, email and face-to-face at the branches). We also unified the different telephones available, which allowed offering an immediate comprehensive service to collaborators 24 h a day, 365 days a year • Healthcare evaluation, clients valued the service received by doctors positively, reaching a healthcare satisfaction rate of 8.44 out of 10 in more than 3,900 surveys • Twitter attention channel, fruit of Asisa’s commitment to get adapted to the new forms of communication and the insured’s needs, we created @asisa_hablamos, a new Twitter attention channel that will improve the client’s experience thanks to a close, personalized, agile and direct manner
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Asisa Activity Report 2014
CORPORATE COMMUNICATION The Corporate Communication department prepares the contents of the Panorama magazines, Compartir (Espriu Foundation) and Boletín Tesalia.
During the year 2014, the Corporate Communication department gave support to all Asisa’s interactions and the rest of the Group’s companies with the company: they took responsibility for spreading the right messages through the appropriate media, monitored the public image and controlled the Company’s social reputation. But they also were in charge of bringing the corporate information to all the employees. External communication In the field of external communication, the department’s activity was focused on spreading the initiatives, activities and novelties that had an effect on different departments and business units of the Asisa Group. Likewise, the department generated opportunities to have a high-profile presence through interviews and press articles and attended numerous requests submitted by the media.
Internal communication The activity in 2014 was focused on distributing the news with more institutional relevance and preparing different press dossiers for the monitoring of the published information related to the Company. On the other hand, with a quarterly periodicity, the Corporate Communication department prepared and distributed more than 15,000 copies of the Panorama magazine, which also has a digital edition. And they collaborated in the preparation of contents for the Compartir magazine, edited by the Espriu Foundation. And for the Boletín Tesalia, aimed to inform about Asisa’s activity to the medical professionals who work in the Company, they prepared their contents every quarter.
Some of the most relevant communications are: • Corporate and institutional • Commercial • CSR activities, training and research • Clinics and hospitals
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30/12/14
8 LEADERSHIP
Marketing, Commercial and Communication
PRODUCTS 2014 was a year of launch for new products. Asisa complied with the goal of getting to more and more people with products designed and planned to answer to very specific needs:
ASISA MOMENTO
ASSISTANCE TO INDIVIDUALS ASISA SALUD ASISA SALUD FAMILIAR ASISA MÁSTER ASISA INTEGRAL ASISA ÚTIL ASISA PRÓXIMA ASISA DENTAL ASISA DENTAL FAMILIAR ASISA MOMENTO ASISA INTERNACIONAL
The full coverage insurance that offers very economical premiums and highest co-payments. From its launch it had a great reception and at the end of the year it already grouped more than 700 insured. In addition, a great deal of Asisa Momento contracts come from insurance aggregators and comparators, which means that it is very well positioned with regard to similar products of the competition.
ASISA ACTIVA/ACTIVA PLUS
ASSISTANCE TO SMES AND SELF-EMPLOYED PERSONS ASISA SALUD PYMES ASISA SALUD PYMES PLUS
ASISA INTERNACIONAL Designed for those persons who decide to drop their studies temporally or work abroad. This insurance offers three contract modalities to let the insured decide about the coverage level abroad, whereas in Spain all the insured, regardless the modality chosen, have the Asisa Salud policy.
ASISA ACTIVA/ACTIVA PLUS The insurance that competes directly with the most representative products of other companies. A practically full coverage product, with premiums very adjusted by sections that offer the insured the possibility of hiring it with or without co-payment. In addition, this product has a particularity which had not been offered by Asisa up to now: the maximum hiring age extension to 69 years.
ASISA INTEGRAL PYMES 16:07
STAR EN TODO ES STAR SIEMPRE ONTIGO
n Asisa Momento tendrás acceso a todas s coberturas de Asisa y servicios de salud mplementarios. rque estar con Asisa es estar siempre la mejor compañía.
ASISA DENTAL PYMES ASISA SALUD AUTÓNOMOS
ASISA MOMENTO
ASSISTANCE TO PUBLIC EMPLOYEES ASISA ESTRELLA ASISA DENTAL FUNCIONARIOS 901 10 10 10 • asisa.es
ASISA DENTAL FAMILIAR FUNC. AF Folleto_internacional.pdf
nfía en Asisa. Disfruta el momento.
1
24/10/14
PORQUE OFRECERTE ACCESO A LA MEDICINA PRIVADA EN EL MOMENTO EN QUE LO NECESITES ES ESTAR EN TODO
14:02
INDEMNITY INSURANCE ASISA RETORNO ESTAR EN TODO ES ACOMPAÑARTE ALLÍ DONDE VAYAS.
ASISA ACCIDENTES APP ASISA.
TODAS las APPs de Asisa en UNA sola aplicación. Descárgatela ya.
ASISA ACCIDENTES PLUS
Con Asisa Internacional disfrutarás de todas las coberturas sanitarias aunque estés fuera de tu país, poniendo siempre a tu disposición la mejor cobertura y servicios disponibles. Estés donde estés.
ASISA HOSPITALIZACIÓN Disponible en el
DISPONIBLE EN
Porque por muy lejos que viajes, Asisa siempre te acompañará.
ASISA ACTIVA / ACTIVA PLUS
ASISA INTERNACIONAL
ASISA VIDA
PORQUE ACERCARTE LA SALUD CUANDO ESTÉS LEJOS DE CASA ES ESTAR EN TODO.
ESTAR EN TODO ES OFRECERTE UN SEGURO MÉDICO A LA MEDIDA DE TU SALUD
ESTAR EN TODO ES ADAPTARNOS A TUS NECESIDADES Con Asisa Activa tendrás todas las coberturas sanitarias sanitarias que realmente necesitas. Para que accedas desde ahora a todo lo que esperas de la sanidad privada: elegir tu médico o especialista, evitar esperas, contar con asistencia hospitalaria, domiciliaria y urgencias las 24 horas/365 días…
901 10 10 10 • asisa.es
901 10 10 10 • asisa.es
Todo ello con el más completo cuadro médico y la mayor red de centros privados, dotados de la última tecnología en
prevención, y tratamientos. Contacta condiagnósticos tu mediador: No renuncies a nada.
Descubre nuestra APP Con nuevos servicios para gestionar tu salud.
asisa.es
asisa.es
Disponible en el
92
DISPONIBLE EN
Asisa Activity Report 2014
ASISA VIDA Life trade proved its strength, growing through all the sale channels.
One more year, the Life trade showed in 2014 its capacity to gain market share thanks o a progressive growth in all the distribution channels: Phone sales, more than 21,000 policies sold, which meant a 4 % increase regarding the sales of the previous year. Collectives, the solvent image of Asisa Group contributed to an excellent positioning in the segment, which reflected its success in a 40 % increase in attracting new clients/ company; strategic growth line for the next years.
Mediation, the efficiency of the channel was proved with 20.7 % of new contracts regarding 2013. Online, we reinforced the relationships with attraction channels (search engines and comparison websites), which emphasized a success formula to achieve leaflets (more than 4,000 applications), the increase of brand knowledge in the life context and sales (100 % sale increase regarding the previous period).
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9
OPPORTUNITY INTERNATIONAL EXPANSION NEW MARKETS NEW EXPERIENCES
94
Asisa Activity Report 2014
GLOBALIZATION AND HEALTH New opportunities are arising in those fields in which Asisa is a specialist: health insurance, hospitals, health technology, training, etc.
The so-called globalization process, expanded to more and more societies, has an effect in many socioeconomical variables, such as, given its social relevance, the healthcare industry that takes care of people’s health. Globalization will inexorably evolve from the most loss-making or shortfall systems to those that have proved their efficacy and sustainability. That is the reason why many countries have undergone processes to reconsider their health systems to make them feasible and efficient.
In that field there are new opportunities for Asisa as a leader Company of private health in Spain and a specialist in many fields that are experiencing a great development in the last years: health insurance, hospitals, health technology, training, etc.
Hospital of Bata (Equatorial Guinea)
95
9 OPPORTUNITY
International Expansion
INTERNATIONAL DEVELOPMENT For Asisa, exporting its healthcare model to other countries involved, as a previous step, offering an accurate definition of those services to be developed beyond its borders: • Management of healthcare centres:
hospitals, clinics, day centres, specialization centres, etc. • Health insurance • Dental business, insurance and
dental clinics
• Health consulting • Distance patient care services • Technological development • Sale of services of the Asisa Group’s clinics and hospitals, aimed at
obtaining traffic of patients of other countries
• Private management concessions of public health facilities
The start of the international project started in Morocco with the joint management of multidisciplinary medical centres in Casablanca and Rabat as a consequence of the alliance between Asisa and the Saham Group, and Equatorial Guinea with the comprehensive management of the Bata Hospital, owned by the Social Security of Guinea. In this one, throughout 2014, besides completing its technological equipment one hundred per cent, we integrated more than thirty Spanish professionals within its human team, turning it into a health reference for other countries of the African continent. Besides Morocco and Equatorial Guinea, Asisa has already established other priority areas to focus its development outside Spain, such as Iberian America, Europe and Middle East.
Slovakia Portugal Mexico
Dubai Abu Dhabi Oman
Rabat
Colombia
Peru
Chile
96
Croatia
Bata Brazil
10
SELF-IMPROVEMENT DIRECTORY A TEAM OF MORE THAN
4,000
PROFESSIONALS
97
10 SELF-IMPROVEMENT Directory
ASISA MANAGERIAL STAFF
98
President
Dr Francisco Ivorra Miralles
Vice-President
Dr Diego Lorenzo Sáez
Chief Executive Officer
Dr Enrique de Porres Ortiz de Urbina
National Medical General Manager
Dr Manuel Soria Fernández de Córdoba
Healthcare Medical Director
Dr José Vilella Bueno
Clinic Area Medical Deputy Manager
Dr Benito García-Legaz Ruiz
Planning and Development Manager
Dr María Tormo Domínguez
Deputy Medical Director
Dr Juan Albert Luque
Deputy Medical Director
Dr Pascasio Lorenzo Robles
General Manager
Mr Andrés Rodríguez-Villa Matons
Legal Advice Manager
Mr Mariano Caballero Caballero
Deputy Director to Presidency
Mr Pedro Razquin Illarramendi
General Financial Deputy Manager
Ms Dolores Alcalde Gómez
Chief Operation Officer
Mr Amílcar Posada Serna
Chief Information Officer
Mr José Antonio Alonso Rojas
Organization, Communication and Corporate Marketing Manager
Mr Ramón Casanova Millán
Chief Commercial and Marketing Officer
Mr Jaime Ortiz Olmeda
Advertising Manager
Mr Carlos Eiroa Giménez
Life Branch Manager
Mr Pedro L. Agudo Bonilla
Human Resources Manager
Mr Francisco Javier López Jericó
Real Estate Manager
Mr Vicente Oliva Fernández
Technical Manager
Ms Aurora Conquero Gago
Network and South Territorial Manager
Mr Valeriano Torres Fernández
Centre-North Territorial Manager
Mr Vicente Ferrero Galende
East Territorial Manager
Mr Rafael Pastor Vidal
Asisa Activity Report 2014
ASISA HOSPITAL GROUP MEDICAL DIRECTORS Cl. Vistahermosa, S.A. (Alicante)
Dr Concepción Giner Gorriti
Medical Director
Policlínico San Carlos, S.L. (Denia-Alicante)
Dr Ricardo Navarro Ribero
Medical Director
Hospital Mediterrráneo, S.A. (Almería)
Dr José Ramón Vicente Rull
Medical Director
Hospital Jerez Puerta del Sur, S.A. Dr Antonio Amaya Vidal (Jerez de la Frontera-Cádiz)
Medical Director
Hospital Inmaculada, S.A.U. (Granada)
Dr Francisco Marti Jiménez
Medical Director
Cl. Los Naranjos, S.A.U. (Huelva)
Dr José Luis Mendoza Castells
Medical Director
Hospital Moncloa, S.A. (Madrid)
Dr Carlos Zarco Alonso
Medical Director
Hospital El Ángel, S.A. (Málaga)
Dr Manuel Viola Figueras
Medical Director
Dr Ángel Crespo Alonso
Medical Deputy Manager
Hospital La Vega, S.A. y Cl. Belén, Dr Pedro Mateo Beltri S.A. (Murcia)
Medical Director
Cl. Santa Isabel, S.A. (Sevilla)
Dr Francisco Vázquez Ordóñez Dr Felipe Castro de la Nuez
Medical Director Medical Deputy Manager
Cl. Montpellier, S.A. (Zaragoza)
Dr Alfredo Pérez Lamban
Medical Director
ASISA HOSPITAL GROUP CHIEF EXECUTIVE OFFICERS Hospital Jerez Puerta del Sur, S.A. (Jerez de la Frontera-Cádiz)
Mr Manuel Carrillo Marín
Cl. Perpetuo Socorro, S.A. (Lérida)
Dr Xavier Sanuy Bescos
Hospital Moncloa, S.A. (Madrid)
Dr Juan José Fernández Ramos
Hospital La Vega, S.A. y Cl. Belén, S.A. (Murcia)
Mr Eduardo Reina Infante
Hospital Inmaculada, S.A.U. (Granada)
Dr Manuel Moreno Borrajo
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10 SELF-IMPROVEMENT Directory
DELEGATES AND MANAGERS Álava
Dr Jaime Escribano Liz
Managing Director
Albacete
Dr José Manuel Colmenero Colmenero
Provincial Delegate
Mr Agustín Espinosa Cañadas
Manager
Dr Federico Ballenilla Antón
Provincial Delegate
Mr Gabriel Castillo Alonso
Manager
Almería
Dr José J. Tara Arriola
Provincial Delegate/ Manager
Asturias
Mr José Manuel Ordiz Lebrato
Manager
Ávila
Dr José Carlos Sánchez Marcos
Provincial Delegate
Badajoz
Dr Manuel Moreno Borrajo
Provincial Delegate
Baleares
Dr Miguel Monserrat Quintana
Provincial Delegate
Mr Andrés Artigues Mesquida
Manager
Barcelona
Dr Antonia Solvas Martínez
Provincial Delegate
Bilbao
Dr Fernando García García
Provincial Delegate
Burgos
Mr José Manuel Llaneza Aller
Manager
Cáceres
Dr Pedro Romero Hernández
Provincial Delegate
Mr Ignacio Barros Martí
Manager
Cádiz
Dr Francisco J. Rodríguez Moragues
Provincial Delegate
Castellón
Dr Javier Gómez-Ferrer Sapiña
Managing Director
Mr César Gozalbo Rubio
Manager
Dr Francisco J. Rodríguez Moragues
Managing Director
Alicante
Ceuta
Ciudad Real Mr Pedro Vega Sánchez
Manager
Córdoba
Provincial Delegate
Dr Rafael Navas Fosi
Mr Javier García-Hidalgo Sánchez de la Puerta Manager
Coruña (La) Mr José M. Peinó Carballés
Manager
Cuenca
Dr José Miguel Pérez López
Provincial Delegate
Mr Pedro Vega Sánchez
Manager
Dr Antonia Solvas Martínez
Managing Director
Mr Jordi Mallorquí Quintana
Manager
Dr Francisco Anguita Anguita
Provincial Delegate
Mr Sergio Cuevas Guzmán
Manager
Gerona Granada
100
Guadalajara Dr Roberto Ramírez Parenteau
Provincial Delegate
Huelva
Dr José Luis Mendoza Castells
Provincial Delegate
Mr Juan Antonio Gutiérrez-Lemos
Manager
Huesca
Dr Emilio Morros Díaz
Provincial Delegate
Jaén
Dr Inmaculada Moya Rubio
Provincial Delegate
Asisa Activity Report 2014
León
Dr Manuel Gordón Monreal
Provincial Delegate
Mr José Manuel Llaneza Aller
Manager
Dr Antonia Solvas Martínez
Managing Director
Dr Xavier Sanuy Bescos
Manager
Logroño (La Rioja)
Dr Manuel Mª. Fernández Ilarraza
Provincial Delegate
Lugo
Mr José M. Peinó Carballés
Manager
Madrid
Dr Luis Manuel Mayero Franco
Provincial Delegate
Málaga
Mr Rubén Sanz Cartagena
Manager
Melilla
Dr Carlos Rodríguez Amores
Manager/Medical Insp.
Murcia
Dr Diego Lorenzo Sáez
Provincial Delegate
Orense
Mr Ángel Veiga Díez
Manager
Palencia
Dr Ramón Velázquez García
Provincial Delegate
Mr José Ramón Cervera Hernández
Manager
Lérida
Palmas (Las) Dr Juan Carlos Acosta Kassen
Manager
Salamanca Dr Cecilio Arrimadas García
Provincial Delegate
Mr José Ramón Cervera Hernández
Manager
Dr Jaime Escribano Liz San Sebastián Dr Izaskun Letamendia Loinaz (Guipúzcoa)
Provincial Delegate
Segovia
Dr Tomás Calvo del Olmo
Provincial Delegate
Sevilla
Dr Gregorio Medina Blanco
Provincial Delegate
Soria
Dr José Vilella Bueno
Provincial Delegate
Tarragona
Dr Joaquín Montoliu Satorra
Provincial Delegate
Mr Antonio Cobelo Ibarrola
Manager
Tenerife
Dr Manuel Moreno Borrajo
Provincial Office Supervisor
Teruel
Dr Alejandro Benedi Mata
Provincial Delegate
Toledo
Dr Gerardo Vilar Martínez
Provincial Delegate
Mr José Adame Verde
Manager
Dr Javier Gómez-Ferrer Sapiña
Provincial Delegate
Mr Miguel Oro Camps
Manager
Dr José Abad Almendáriz
Provincial Delegate
Mr José Manuel Llaneza Aller
Manager
Valencia Valladolid
Sub-Delegate
Mr Ángel Veiga Díaz Vigo (Pontevedra)
Manager
Zamora
Mr José Ramón Cervera Hernández
Manager
Zaragoza
Dr Carlos Izuel Artigas
Provincial Delegate
Ms Lucía Calderón Ferreras
Manager 101
10 SELF-IMPROVEMENT Directory
NATIONAL HEALTHCARE NETWORK
Local agencies
48
Asisa Hospital Group
14
Self-owned dental clinics
24
Medical centres
18
Local offices
91
Insurance groups
Asturias 1
2
La Coruña
1
Lugo
2
1
Orense 1
Ávila 1
2
1
1
1
1 1
7
2
1
1
1
4
1
2
1
2
2
1
2
1 1
2 4
Alicante
Murcia
1
Granada
Málaga 5
2
2
8
2
Baleares 1
1
1
Jaén
1
1
Cádiz 5
1
1
4
1
Sevilla
2
Valencia
Albacete 1
1
Córdoba 2
1
1
1
1
Castellón
Cuenca
Ciudad Real
Huelva
3
1
1
Badajoz
1
Barcelona
1
Madrid
Toledo
Cáceres
1
3
13
2
3
1
Almería 1 1
2
3
1
1
Santa Cruz de Tenerife
1
1
Ceuta 1
102
Melilla
2
2
Tarragona
Teruel
Guadalajara
13
6
1
1
Zaragoza
1
1
1
1
1
1
1
1
Segovia
Lérida
1
Soria
Valladolid
Gerona
1
1
1
Salamanca
1
Huesca
1
Logroño
Burgos
1
Navarra
1
1
Zamora
1
3 Guipúzcoa
Álava
Palencia
2
1
1
1
1
León
Pontevedra
Vizcaya
Cantabria
1
1
2
Las Palmas de Gran Canaria 1
2
Asisa Activity Report 2014
ASISA
ALWAYS
NEXT TO EVERYONE. For Asisa the future is being next to people at all times and growing and developing with them; for the insured, providing them more and more services, and for those who need a boost to make their dreams come true, providing them all the support and help they need to carry on.
All the photographs used in this report, except for advertising compositions and awards ceremonies, events or meetings, have been made to employees of Asisa Group, with a special mention for the children Andrea and Iván Imbernón Sanz and Sofía González Carrasco.
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Activity Report
Activity Report 2014
2014 FUNDACIÓ
ESPRIU
FUNDACIÓN