Marketing Campaigns - October 2024

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Debt Statistics

With personal debt increasingly burdening Americans, our campaign focuses on delivering topical, relevant, and compelling debt statistics that emphasize the critical need to lower monthly payments. In today’s challenging economic environment, reducing financial stress is more important than ever. This campaign comes to life through a series of RAC social posts.

When should I refi? - GRA

At Guaranteed Rate Affinity, we understand that refinancing isn’t always the best option just because rates drop. Our loan officers are trusted experts, offering personalized advice for each borrower’s unique situation. With approachable, conversational messaging, we encourage direct contact with our loan officers, helping clients make informed financial decisions. Our campaigns emphasize that refinancing works best when done thoughtfully and with expert guidance. Let’s explore the concepts that bring this vision to life.

when should i refi - GRA
 RAC Flyers

RateReduce for LO Social

This campaign promotes the benefits of rate buydowns as a strategic tool for both buyers and sellers in the market. RateReduce empowers homebuyers by making homeownership more affordable. This campaign comes to life through the LO Social program.

Debt Consolidator Campaign

The Debt Consolidator campaign targets potential borrowers seeking to consolidate debt, designed for both homeowners and non-homeowners. This campaign comes 
 to life through LO Social program, RAC social, RAC flyer, and RAC email.

Dream Bigger - GRA

Builders are facing increasing competition and may be losing sales due to underperforming.

This campaign targets builders who want to attract potential buyers by offering bundled financing option on both upgrades and mortgages. Dream Bigger empowers buyers to personalize their new home with upgrades tailored to their specific preferences and needs. This campaign comes to life through RAC social, RAC print and RAC email.

Low Down Payment - GRA

Aspiring homeowners who face financial hurdles are particularly concerned about the high cost of a down payment. This campaign targets homebuyers and agents working with clients who need low down payment options in order to obtain homeownership. We pave the path of homeownership by offering a wide array of low down payment options. This campaign comes to life through RAC social, RAC print, and RAC email.

Low Down Payment - Proper Rate

Aspiring homeowners who face financial hurdles are particularly concerned about the high cost of a down payment. This campaign targets homebuyers and agents working with clients who need low down payment options in order to obtain homeownership. We pave the path of homeownership by offering a wide array of low down payment options. This campaign comes to life through RAC social, RAC print, and RAC email.

Low Down Payment - OriginPoint

Aspiring homeowners who face financial hurdles are particularly concerned about the high cost of a down payment. This campaign targets homebuyers and agents working with clients who need low down payment options in order to obtain homeownership. We pave the path of homeownership by offering a wide array of low down payment options. This campaign comes to life through RAC social, RAC print, and RAC email.

One-Time Close Construction

One-Time Close Construction
 Summary

This campaign targets homebuyers and builders working with clients in search of a streamlined home buying process. One-Time Close Construction Loan combines the construction and permanent mortgage into a single financing package. This campaign comes to life through RAC social, RAC print and RAC email.

Let’s

with just one loan.

Start today!

Hi [First Name],

With Rate’s One-Time Close Construction loan, you can simplify the home-building process. One loan for both construction and mortgage means fewer steps, less stress and more time to focus on your dream home.

Here’s how we make it easy

One-time credit check

Seamless process

Same down payment as traditional loans

Building your perfect home should be exciting. Don't let a complicated loan process slow you down.

Are you ready to make your dream home a reality?

Contact me to get started!

Hi [First Name],

As a builder, you know your clients rely on you for a smooth home-building process. With Rate's One-Time Close Construction loan, you can offer a flexible financing option that covers both the construction and the mortgage in one.

artner with us for Faster closings*, fewer delay Simplified proces

More financing options

Contact me to get started!

Residential Commercial Campaign

This campaign targets seasoned investors and their referral partners. As a new addition to our suite of investment property loans, this product is designed to meet the unique financing needs of investors seeking to acquire multi-unit residential properties. This campaign comes to life through RAC socials, RAC flyers, and RAC emails.

RAC Flyers

Great news for residential commercial investors! Rate now offers financing for multifamily properties up to 100 units.

Great news for your residential commercial clients! Rate now offers financing for multifamily properties up to 100 units.

VA Marketing - GRA

Veterans and Active Duty members often face unique financial challenges with homebuying: limited down payment options, complex application process, and high lender fees.

This campaign targets prospective VA homebuyers and refinances as well as their Agents. It showcases how our VA loan services combine education and expertise to provide a convenient and affordable path to homeownership. The campaign comes together through RAC flyers, RAC social, and RAC emails.

SEO Webpages - Owning

The Owning SEO Pages project included development of three new pages: Mortgage Rates, a Hub, and a Nashville Calculator. The pages were developed to improve organic SEO value of the site and to create a better UX experience for site visitors. The primarily goal of these pages is to increase engagement and conversions to applications.

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